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View from Redmond via Tim O’Brien, GM, Platform Strategy at Microsoft
Tim is currently touring Europe as part of preparations for the upcoming Build 2014 conference. He had an opportunity to meet some people in Hungary as well which allows me now to summarize how they see the current sitution from Redmond:
- “Consumers are now calling the shots <—> consumerization of IT”, i.e. enterprise computing is not ruling ICT alone any more, and as a result of BYOD the private, consumer devices are even dictating.
- “Sales are not simple for developers anymore” Instead of the earlier uniform way of selling developers should use the most sophisticated approaches—think of the fremium, or advertisement based models as examples—in order to earn their revenue.
- “No matter how much things like ‘identity’ are alien to developers without these things they are not credible partners to the enterprises”
- “The times of single platforms are gone, as developers own several platforms now”
- “Instead of traditional big IT companies thinking in terms of commercial software, like IBM and HP, those Silicon Valley startups which are well capitalised via VCs and turning at full steam towards the enterprise market (e.g. Dropbox) are more and more significant for Microsoft”. For more information I was looking for a current background: Dropbox Makes a Move Into the Enterprise [Businessweek, Nov 13, 2013].
This is what was left in my head after the meeting from the current situation point of view, as the most important elements of the actual view of the world from Redmond.
Tim O’Brien arranged his introductory speech around three topics: mobile first, cloud first and openness. In this regard I had two questions for him:
- As far as cloud first and openness are concerned he didn’t mention the OpenStack initiative. This is, nevertheless, has a growing significance as IBM, Dell, and especially HP—all crucial for the enterprise business of Microsoft—are building their own cloud business on OpenStack. How Microsoft is looking at that, what is his position? The essence of Tim’s answer was that on one hand these companies are the ones who are thinking in terms “commercial software”, as it was mentioned before, and that their own public cloud offerings are not so much developed yet, on the other. OpenStack has not made big difference for them yet.
- The basic line of thought was built on “mobile first” and “cloud first”. I met “cloud first” last summer with regards to Microsoft at TechEd, primarily through the words of Satya Nadella, who is the CEO now (see “Cloud first” from Microsoft is ready to change enterprise computing in all of its facets [‘Experiencing the Cloud’, June 4, 2013]). Since then, however, I’ve seen such interpretation of this by the media, that from now on Microsoft will develop its software for the cloud and that’s it. What does he think about that? Tim was rejecting this simplification, and then, at somewhat greater length, was elaborating that Microsoft was much more considering the cloud interfaces (APIs) in the development of their software in this regard. He even illustrated that with the fact that async was introduced into the latest .NET 4.5.1.
Since regarding “cloud first” Tim even mentioned that this is a quite common concept, I browsed the web back at my office to find out the actual case. By doing so it came out that in the U.S. it is indeed the case but only in the realm of so called federal computing. As Microsoft interpreted that concept after Satya Nadella overtook the “cloud & enterprise” business in 2011, and then started to use that with the external preview readiness of the corresponding developments at the TechEd last summer, even that carried a wider meaning. Overall, the interpretation of the “cloud first” concept cannot be considered common at all, especially outside U.S. Who are interested in my web-based study could read my “Cloud first”: the origins and the current meaning [‘Experiencing the Cloud’, Feb 18, 2014] post on this blog.
With this result on hand I got interested in finding out what is the case with “mobile first”. The similar “Mobile first”: the origins and the current meaning [‘Experiencing the Cloud’, Feb 18, 2014] post is not only giving the denial of commonality of this second basic concept from Microsoft, but even makes one to realize how much emphasis IBM put on MobileFirst (not a typo) in its platform strategy, already one year publicly, in which almost immediately achieved spectacular results. This magic quadrant from Gartner is the proof of that (works as a teaser as well):
After this it came to my mind what was missing from this whole view of world from Redmond. That which was detailed in my earlier Device businesses should have a China-based independent headquarter at least for Asia/Pacific if they want to succeed [‘Experiencing the Cloud’, Jan 28, 2014] post. Tim was just mentioning in his introduction that 2 years ago nobody would have thought with Samsung overtaking Apple. … My reaction to that would be that you in Redmond are not even considering the “non-Samsung, non Apple” part of the below chart:
as well as with these charts:
not speaking of this video:
Hugo Barra, Vice President, Xiaomi Global & Loic Le Meur, LeWeb Founders- LeWeb’13 Paris – [LeWebYouTube channel, Dec 11, 2013]
WILL SOMEBODY ENLIGHTEN THEM PLEASE?
P.S. 
This post was first made in Hungarian: Kilátás Redmondból Tim O’Brien tolmácsolásában (‘Szoftver aktualitások’, 2014. február 19.). I asked Gabor Fari (Director, Business Development and Strategy, Health & Life Sciences at Microsoft, Greater New York City Area), as my closest acquaintance to corporate Microsoft today, to do something regarding this mobile computing issue within Microsoft.
To my shocking suprise I got a completely unfounded barrage of accusations from him instead. I put a screenshot of the Facebook exchange in which the blunt accusation part was as follows (since the exchange was in Hungarian):
The arrogant tone of your articles I can’t understand either. You dissed Chris Capossela. Now you’ve done the same to Tim O’Brien. Both of them I know and respect, and I believe that they are on top of their professions. From the tone of your articles my conclusion is that you believe MS is managed by incompetent gimps.
One thing I asked Gabor Fari regarding these blunt accusations, is to prove them, i.e. give concrete examples what text from the above post (since here is an English version of the original one in Hungarian) is proving “The arrogant tone of your articles”, “You dissed Chris Capossela”, “Now you’ve done the same to Tim O’Brien”, “From the tone of your articles my conclusion is that you believe MS is managed by incompetent gimps.”
As I didn’t get any reply, and quite probably won’t get in the future either, I am getting really worried. Not because of such unfounded judgement of my post, but because I am a Microsoft shareholder as well. I am extremely worried for my extremely tiny part of the whole $313.35 billion market capitalisation Microsoft is worth currently.
So through a response to this post I will offer Gabor Fari the last chance to respond to my appeal to prove his unfounded judgements via concrete examples from the above post. If he will not do so than nothing is left as to turn to the board of directors of Microsoft with a warning that corporate complacency is much more inside Microsoft than one might have thought before, and this will definitely make things worse than one could have thought before.
P.S. in the P.S. As Gabor Fari was declaring that “You dissed Chris Capossela” I searched through all my postings about Chris Capossela, and found only the following one, which I couldn’t understand either, how on the Earth that might be considered a “dissing of Chris Capossela”?
Here is the traslation of that (later a screen-shot containing the Facebook discussion in Hungarian):
Microsoft in the direction of the market failure? Chris Capossela was shining (literally) for half an hour today expounding “devices and services” and “enterprise and consumer”, as the directions Microsoft is taking in both regards. That is the the fact that every other company COULD realise just a part of that.
WHY, THEN, IN THE DIRECTION OF THE MARKET FAILURE? Because it is not only the case that Capossela could not be found on the net with such an exposition, but NO ONE ELSE!!! PUT IT SIMPLY THE MARKETING (WITH BEST MEANING of the word) is not working in Microsoft.
The best what I’ve found: http://www.youtube.com/watch?v=o9g-0XMwqvs
This is not marketing [as it is from Microsoft Research]
And found also this: http://www.youtube.com/watch?v=XefFb8DbpCg
[comments other people put here I am not translating]
In addition Capossela is the leader of the Consumer Channel Group, and when he won this position in 2011, he won that of Chief Marketing Officer position as well … IMHO totally deserved. Since Tami Reller got the top marketeer position he has been ranked back so much that in connection with the purchase of Nokia Ballmer wrote about him as “Regarding the sales team, we plan to keep the Nokia field team, led by Chris Weber, intact and as the nexus of the devices sales effort, so that we can continue to build sales momentum. After the deal closes, Chris and his team will be placed under Kevin Turner. We will develop a single integrated team that is selling to operators, and there may be other integration opportunities that we can pursue. Kevin will work with Chris Weber and Chris Capossela to make those plans.” See: http://www.microsoft.com/…/2013/sep13/09-02email.aspx
despite of the fact that even from the interview made with him one could see his extraordinary stance [in marketing]: The New Windows Store Only at Best Buy (by Brandon LeBlanc)
[comments other people put here I am not translating]
The Facebook discussion in Hungarian:
Follow up:
https://www.facebook.com/groups/vnext.hu/permalink/737178256301701
https://www.facebook.com/groups/vnext.hu/permalink/737178256301701/
Red Hat Enterprise Linux OpenStack Platform 4 delivery and Dell as the first company to OEM it co-engineered on Dell infrastructure with Red Hat
Red Hat Enterprise Linux OpenStack Platform: Community-invented, Red Hat hardened [RedHatCloud YouTube channel, Aug 5, 2013]
From community to enterprise-ready: Red Hat’s momentum with OpenStack [RedHatCloud YouTube channel, Jan 21, 2014]
Cloud and virtualization in RHEL6 ~ Redhat Linux Video [Redhat Linux Video YouTube channel, Feb 17, 2014]
- For announcement see Red Hat Upgrades Cloud Infrastructure Offerings to Deliver on the Open Hybrid Cloud Vision [press release, Jan 22, 2014]
- For all technical details see Red Hat Enterprise Linux OpenStack Platform 4 [based on RHEL 6.5 and OpenStack Havana release] Release Notes [Jan 22, 2014]
Dell and Red Hat Creating Open, Innovative Solutions ~ Redhat Linux Video [Redhat Linux Video YouTube channel, Feb 18, 2014]
Dell and Red Hat to Co-Engineer Enterprise-Grade, OpenStack Private Cloud Solutions [joint press release, Dec 12, 2013]
Dell and Red Hat to Co-Engineer Enterprise-Grade, OpenStack Private Cloud Solutions
- Dell and Red Hat collaboration to enable customers worldwide to build and use highly-scalable, open, private cloud solutions based on OpenStack
- Dell becomes first company to OEM Red Hat Enterprise Linux OpenStack Platform
- Dell joins the Red Hat OpenStack Cloud Infrastructure Partner Network as an Alliance Partner
- Dell to deliver Red Hat Enterprise Linux OpenStack Platform through a dedicated practice within Dell Cloud Services
Dell and Red Hat Inc. (NYSE: RHT), the world’s leading provider of open source solutions, today announced the companies will jointly engineer enterprise-grade, private cloud solutions based on OpenStack to help customers move to and deploy highly-scalable cloud computing models. As part of the expanded relationship, Dell becomes the first company to OEM Red Hat Enterprise Linux OpenStack Platform. The co-engineered solution will be built on Dell infrastructure and Red Hat Enterprise Linux OpenStack Platform. The solution will be delivered by a Red Hat Enterprise Linux OpenStack Platform practice within Dell Cloud Services.
Dell and Red Hat have partnered for more than 14 years to bring global customers value by collaborating on Red Hat solutions across Dell’s enterprise offerings. Just as Dell and Red Hat collaborated in the early days of Linux, Dell is showing its vision by becoming the first to OEM Red Hat Enterprise Linux OpenStack Platform. With today’s announcement, Dell and Red Hat are strengthening their longstanding collaboration and commitment to help businesses confidently embrace open source-based cloud computing models. With this development, customers worldwide will not only benefit from the co-engineered solutions, but the companies combined cloud expertise, enterprise innovation, and dedicated support and portfolio of services.
Dell and Red Hat will also jointly contribute code to the OpenStack community and collaborate on Red Hat Enterprise Linux OpenStack Platform 4, currently in beta, which integrates OpenStack Havana, Red Hat Enterprise Virtualization Hypervisor, and Red Hat Enterprise Linux 6.5. In addition, Dell plans to work closely with Red Hat on several future-state projects including:
- OpenStack Networking (Neutron) to enable Software-Defined Networking and Networking-as-a-Service between interface devices such as virtual network interface cards, and
- OpenStack Telemetry (Ceilometer) to provide OpenStack resource instrumentation, which can help support service monitoring and customer billing systems.
Lastly, Dell is joining the Red Hat OpenStack Cloud Infrastructure Partner Network as an Alliance Partner, the highest tier of program membership. The Red Hat OpenStack Cloud Infrastructure Partner Network connects both business and technical resources to third-party technology companies who are aligning with Red Hat’s OpenStack product offerings.
Red Hat Enterprise Linux OpenStack Platform combines the power of Red Hat Enterprise Linux with Red Hat’s OpenStack cloud platform to deliver an enterprise-grade, scalable and secure foundation for building a private cloud. The alliance with Red Hat complements Dell’s cloud strategy of offering customers open, flexible and scalable technology to build, use and control cloud infrastructures.
Additionally, Dell now offers Dell Cloud Consulting and Application Services to provide expert guidance in helping assess, build, operate and run cloud environments and enable and accelerate enterprise OpenStack adoption. Dell’s expertise spans the hybrid cloud spectrum, with service options ranging from cloud readiness assessment, infrastructure design and operations, and application design and modernization. As a result, Dell customers can achieve increased efficiency and greater realization of the business benefits of cloud computing.
Supporting Quotes
Paul Cormier, President, Products and Technologies, Red Hat
“Our collaboration with Dell keeps getting better and today’s announcement to co-engineer OpenStack solutions marks a significant milestone for both companies and customers. Just as we successfully collaborated with Dell to establish Red Hat Enterprise Linux as an enterprise industry standard, we’re now extending our collaboration to help establish Red Hat Enterprise Linux OpenStack Platform as the standard for open private cloud in the enterprise. Dell and Red Hat are committed to jointly developing and delivering enterprise-grade OpenStack offerings to help customers pursue private cloud today, and advanced computing models in the future.”
Marius Haas, Chief Commercial Officer and President, Enterprise Solutions, Dell
“Dell has been a long-time advocate and participant in the open source and OpenStack communities, pushing the charter of an open alternative to proprietary, enterprise computing systems. Our agreement to co-engineer OpenStack solutions with Red Hat takes our commitment a step further in helping customers obtain and deploy OpenStack solutions for an enterprise-grade, private cloud infrastructure to meet their evolving business needs. We will extend our work with Red Hat to apply our combined experience in commercializing open source for the benefit of our mutual customers as well as the open-source community on its development of networking, storage and compute capabilities.”
Availability
The joint Dell-Red Hat solution is scheduled to be available in 2014.
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About Red Hat, Inc.
Red Hat (NYSE: RHT) is the world’s leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, and open source communities, Red Hat helps create relevant, innovative technologies that liberate resources for growth and prepare customers for the future of IT. Learn more at http://www.redhat.com.
Dell and Red Hat – Enabling the Enterprise with OpenStack [Dell4Enterprise Blog, Dec 17, 2013] by Joseph George, Executive Director, Cloud and Big Data Solutions, Dell Inc.
In 1999, Dell became the first OEM vendor to deliver factory-installed Linux workstations and PowerEdge servers with Red Hat, to enable enterprise customers with Linux. Since those early days, Red Hat Enterprise Linux (RHEL) has become the world’s most deployed enterprise Linux platform, and in 2012, Red Hat became the industry’s first billion dollar open source company.
Now in 2013, Dell and Red Hat are joining forces again to enable enterprises.
And this time, it’s to enable the enterprise with OpenStack.
Our enterprise customers have complex business needs and scalability requirements. In the case of cloud, customers rarely say “We want a cloud.” Rather, many of them say things like “We need to create a content delivery network that scales and is cost effective,” or “We need a test/dev environment to develop our applications.”
And many times the design tenets that are pervasive in large scale distributed cloud environments, such as continuous deployment and devops, are still being translated into how the enterprise does IT.
Dell has been committed to enabling our customers with open source solution options to enable emerging technology areas like cloud – solutions that are open, flexible, scalable and secure. OpenStack provides the foundation for driving multi-tenancy and elasticity, giving our customers a fully open platform with the ability to scale very quickly.
Dell has had a rich and valuable history with Red Hat, with a longstanding joint commitment to our customers, to understand their need for flexibility and choice in the marketplace in a number of technology areas. And OpenStack has been a passion for both companies individually for some time.
With this announcement, Dell is now the first company to OEM RHEL OpenStack Platform, and we will co-engineer enterprise-grade OpenStack private cloud solutions with Red Hat, bringing together the best that both companies have to offer. It’s great news for enterprise customers seeking the products, services, and best practices to bring OpenStack into their IT environments.
Together, we are providing a fast onramp to enable our enterprise customers to get to the cloud, and to capture value from cloud by solving real business problems as quickly as possible. Dell and Red Hat will also jointly contribute code to the OpenStack community, specifically on projects like OpenStack Networking (Neutron) and OpenStack Telemetry (Celiometer).
Needless to say, after being a part of Dell’s very first steps into OpenStack, I am excited about this next step Dell and Red Hat are taking together, and see the strong innovation that will come out of it benefit both our customers and the OpenStack community.
Dell and Red Hat cloud solutions powered by OpenStack [RedHatCloud YouTube channel, Dec 17, 2013]
Red Hat’s 7 bold OpenStack predictions for 2014 [Dell Software News Blog, Feb 10, 2014]
Directors and managers from all over Red Hat’s OpenStack team share their visions for 2014, including OpenStack in 2014: Ready for enterprise adoption. A select few enterprise OpenStack distributions – and providers – will rise to the top. Hybrid cloud management – including OpenStack – will be in-demand. Telco companies, banks, and government agencies will embrace OpenStack.
Dell and Red Hat will be collaborating on OpenStack – read the blog.
OpenStack in 2014: Ready for enterprise adoption. “OpenStack is in 2013 what Amazon was in 2008/2009 – people are very interested but they are not spending money to use OpenStack in enterprise IT environments yet. 2014 should change that as the solution has matured and people are readier to embrace it. OpenStack is now enterprise-ready with stable, reliable versions, and that, combined with the support available from the OpenStack ecosystem, will lead to further adoption of OpenStack in the enterprise.” – Krishnan Subramaniam, director, OpenShift strategy, Red Hat
2014: The Year of the OpenStack Ecosystem. “2014 will be the year of the enterprise OpenStack ecosystem. Hardware and software providers will have more products in the market backed by certifications for a peace of mind value proposition. Given the focus on “as-a-service” solutions there will be a new range of offerings that will be created with OpenStack as a fabric for the datacenter. Finally, I expect that large system integrators will add OpenStack to their service offerings in 2014.” – Radhesh Balakrishnan, general manager, Virtualization and OpenStack, Red Hat
A select few enterprise OpenStack distributions – and providers – will rise to the top. “In 2013 we saw the proliferation of OpenStack distributions, to the point where it feels very similar to the early days of Linux – everyone seems to have a Linux distribution. In 2014, we’re going to see OpenStack distributions collapse. That’s because it’s not enough to just repackage bits; providers need really broad and deep knowledge of both OpenStack and Linux. Customers will look toward the organizations that have this deep knowledge as they seek credible solutions that combine OpenStack and Linux. The few companies that have the ability to offer tight integration between the two will be the last ones left standing.” – Chuck Dubuque, director, Product Marketing, Virtualization and OpenStack, Red Hat
Telco companies, Banks, and Government Agencies will embrace OpenStack. “In the coming year, the public sector and other highly regulated industries, such as financial, will reach the stage of production deployments of enterprise-grade OpenStack. Security will continue to be an aspect that these industries need to address as they move to the cloud. Driven by security, privacy and compliance needs, the public sector and financial industries will turn to OpenStack to keep their most confidential data with them.” – Radhesh Balakrishnan, general manager, Virtualization and OpenStack, Red Hat
“In 2014, OpenStack will make its way into the infrastructure of many large stakeholders. I’ll be bold and predict that within the next year, we’ll see OpenStack in five out of the top ten banks and eight out of the top ten telcos.” – Bryan Che, general manager, Red Hat CloudForms
“2014 will be the year where telecommunications-specific OpenStack offerings will enter in the marketplace and be adopted.” -Radhesh Balakrishnan, general manager, Virtualization and OpenStack, Red Hat
Hybrid cloud management – including OpenStack – will be in-demand. “As enterprises move OpenStack deployments out of a testing environment into a realtime, enterprise deployment environment, they need to be able to manage it. This year, Red Hat debuted CloudForms 3.0 with OpenStack management capabilities, and we are looking forward to developing those capabilities further in 2014. Looking at current data and analyst reports, cloud management is cited as the number one problem enterprises face when they are looking to mobilize their cloud computing resources. 2014 will be the year where large-scale cloud deployments are managed with enterprise-class cloud management solutions, such as Red Hat CloudForms.” – Bryan Che, general manager, Red Hat CloudForms
Continued reinforcement of PaaS and OpenStack interoperability. “In 2014, interoperability between Platform-as-a-Service (PaaS) offerings and OpenStack will continue to be reinforced. Many people believe OpenStack will replace PaaS. In reality, the two are complementary – PaaS generates workloads, while OpenStack offers a place to store them. We’re going to continue to work toward tighter integration and better operability between PaaS and OpenStack.” – Chuck Dubuque, director, Product Marketing, Virtualization and OpenStack, Red Hat
Building the Industry’s Broadest OpenStack Ecosystem: A Decade in the Making [Red Hat press release, Feb 18, 2014]
Red Hat OpenStack Cloud Infrastructure Partner Network team
For those of us in the technology industry, it is sometimes difficult to take a moment to think about the impact and scale of the work that we accomplish on a day-to-day basis. While we are all lucky to be in an amazingly innovative and fast paced industry, it is important to spend a reflective moment or two to gain some perspective on the projects that we work on at our respective companies and in our open communities.
At Red Hat, we have been working steadily to help bring OpenStack from a project to a product for nearly two years. As you would expect, our efforts span the spectrum from contributors and developers across every key OpenStack.org project to enabling our partners and customers with enterprise-grade OpenStack products designed to help them take their computing infrastructure to the cloud.
A key aspect of the inherent value proposition that Red Hat brings to the table is our co-investment with partners in making sure that our products work together as expected, and are supported in a collaborative and well understood manner to reduce customer complexity. This technology certification is an important element that has helped build Red Hat into one of the world’s most trusted brands.
Over the next few months, at Red Hat Summit and at the OpenStack Summit in Atlanta, you’ll hear more from Red Hat on our incredible momentum and progress as we bring OpenStack to global partners and customers around the globe. In the meantime, I’d like to take an opportunity to reflect on our ecosystem progress to date.
In April 2013, we announced the creation of the Red Hat OpenStack Cloud Infrastructure Partner Network at the OpenStack Summit in Portland, Oregon. Since that time, we’ve been impressed with the growth and energy with participants from all over the globe, representing all industries and covering all types of technologies.
In June 2013, we launched Red Hat Enterprise Linux OpenStack Platform, and along with it, our first set of certifications focused on Compute, Storage and Networking. Behind the scenes, our teams worked closely with hundreds of partners to develop testing and automation tools, exchanged ideas and feedback on the process, and created the entire infrastructure necessary to build collaborative support agreements for our customers.
Many of these relationships with our OEM, ISV, IHV and SI partners have been established over years of work together. My colleague Gordon Haff just published a great article reflecting on how OpenStack is paralleling the adoption of Linux in the enterprise. It’s true.
More than a decade’s experience in bringing customers true choice has taught us many things. It showed us that our ongoing commitment to maintaining several multifaceted customer benefits, including a long and stable product lifecycle; tested and secure enterprise-grade solutions; and robust integration through standard interfaces and APIs, helped make Linux enterprise-ready. We’re bringing that same know-how to OpenStack.
It also taught us that creating a tightly coupled and certified solution means more than a press release. It requires deep commitment to rolling up your sleeves and working with engineering teams on real technical issues and repeating that process build after build.
Our partners understand what it takes to make commercially viable solutions. A platform is only as good as the applications, solutions and technologies that work with it, and we are proud of how strong our ecosystem of partners has become.
Led by our Alliance Partners – Cisco, Dell, IBM, and Intel – we have seen hundreds of systems and thousands of applications moving towards certification on the Red Hat Enterprise Linux OpenStack Platform. Our commitment here does not waver as we work across competitive boundaries with many companies in building a broad range of enterprise solutions.
In November 2013 at the OpenStack Summit in Hong Kong we expanded our certification scope to include other OpenStack services, offered additional partner benefits for system integrators, MSPs and cloud providers, and enhanced Red Hat Marketplace. It was a proud moment when we were able to announce that in only seven months, we had built the industry’s largest OpenStack ecosystem in support of commercial deployments.
With all of the investments we made in 2013 in our OpenStack ecosystem and certification programs, it may seem as if we just started to build these Red Hat Cloud Infrastructure Partner Network efforts. It wasn’t. The truth is that the foundation for this momentum was laid out 12 years ago when Red Hat first launched Red Hat Enterprise Linux.
Trust is the core for everything that we do; it is our model, and our open approach. While OpenStack as a set of technologies may be new, the relationships with our partners, the excitement of our customers, and the energy within our company to work together to build the next generation of trusted computing is well established and energized. We look forward to a 2014 filled with exciting product, program and partnership announcements.
I invite you to join us at Red Hat Summit in April, and the OpenStack Summit in May, to hear more about our vision and continued momentum.
“Cloud first”: the origins and the current meaning
With Satya Nadella, the newly appointed CEO of Microsoft now emphasizing “mobile first” together with the already emphasized “cloud first” one is becoming curious about the origins of the “cloud first” concept as well as the meanings attached to it since then:
1. Microsoft was the fast follower of the original federal computing idea interpreting it from a traditional software vendor point of view
From The Midweek Download: July 25th Edition–Graphics in Windows 8 & Getting Started with the New Office Preview [The Official Microsoft Blog, July 25, 2012]
Experiencing modern Office with SkyDrive: Cloud-first. No compromises. Last November, we shared our thoughts on the state of personal cloud storage and our vision for connecting file, app and device clouds to address key customer problems. For example, students start and finish projects in Microsoft Office, but that 75 percent of them use other tools in between, such as email, Google Docs, and Dropbox. Using these different tools can lead to formatting loss, extra steps and versions, or just confusion, since each tool has its own limitations. Announced earlier this week, the new Office puts an end to that. Check out this July 20 post on Inside SkyDrive, Hotmail and Messenger to find out how.
From Microsoft Releases Office 365 Home Premium [press release, Jan 29, 2013]
New consumer cloud service works across devices to help busy people simplify their lives and get more done.
…Microsoft also announced it will now deliver many new features and services to the cloud first, transforming the company’s traditional three-year release cycle. Now, new features and services stream to subscribers as soon as they are ready, keeping subscribers always up to date while eliminating the hassles of upgrading.
“This is a major leap forward,” said Kurt DelBene, president of the Microsoft Office Division. “People’s needs change rapidly, and Office 365 Home Premium will change with them.”
…
From Microsoft unveils what’s next for enterprise IT [press release, June 3, 2013]
New wave of 2013 products brings it all together for hybrid cloud, mobile employees and modern application development.
…With advances in virtualization, software-defined networking, data storage and recovery, in-memory transaction processing, and more, these solutions were engineered with Microsoft’s “cloud-first” focus, including a faster pace of development and release to market. They incorporate Microsoft’s experience running large-scale cloud services, connect to Windows Azure and work together to provide a consistent platform for powerful hybrid cloud scenarios. More information can be found at blog posts by Anderson about Windows Server and System Centerand by Quentin Clark about SQL Server.
…
From Partners in the enterprise cloud [The Official Microsoft Blog, June 24, 2013]
The following is a post from Satya Nadella, President of Microsoft’s Server & Tools Business.
…The cloud computing era – or, as I like to call it, the enterprise cloud era – calls for bold, new thinking. It requires companies to rethink what they build, to rethink how they operate and to rethink whom they partner with. We are doing that by being “cloud first” in everything we do. From our vision of a Cloud OS – a consistent platform spanning our customer’s private clouds, service provider clouds and Windows Azure – to the way we partner to ensure that the applications our customers use run, fully supported, in those clouds.
…
From: Leading the Enterprise Cloud Era [The Official Microsoft Blog, June 3, 2013]
The following is a post from Satya Nadella, President of the Server & Tools Business at Microsoft.
Today, I sent an internal mail to Microsoft employees to kick off a wave of product updates we are delivering to our customers and partners at TechEd North America 2013. The purpose of my mail was to share both the progress we have made and encourage all of our more than 90,000 employees to keep pushing in our efforts to revolutionize the enterprise cloud landscape.
I am sharing this email with you, our customers, partners and media, to provide context on the transformation we have made, and to highlight Microsoft’s deep focus and commitment on the cloud. I encourage you to tune into the TechEd keynote, read the press release and sign up to receive preview software as it becomes available over the upcoming weeks.
It’s an exciting time for Microsoft, our customers, and the industry. We are entering a new era, and I look forward to sharing more as we continue this journey together.
Satya
Leading the Enterprise Cloud Era
Today at TechEd North America we’ll unveil key developments that signal just how far we’ve come as a leader in the enterprise cloud. We are announcing a new wave of Windows Azure services, a significant update to our server line-up (Windows Server, System Center, SQL Server) and new tools (Visual Studio) all built for the cloud.
Two years ago we bet our future on the cloud and quietly refocused our 19 billion-dollar [enterprise] software business by completely transforming our products, culture and practices to be cloud-first. We knew the journey would be long and challenging with plenty of doubters. But we forged ahead knowing that the cloud transition would change the face of enterprise computing.
As it turns out we were right to take this risk. Because of the fundamental shifts the cloud brings, more than 2 trillion dollars of overall IT spend is now up for grabs. It starts with the rapidly exploding world of devices and a new generation of connected apps that are revolutionizing life and business. Software-driven datacenters are making access to computing resources infinite and elastic. Big Data is changing the way we gain insight and act in business, science and society. Cloud is the central architectural paradigm that makes all of this possible.
By applying this architectural approach to Microsoft’s own diverse set of internet-scale properties (Bing, Xbox Live, Office 365, SkyDrive, etc.) we’ve gained priceless insights into what it means to be truly enterprise-grade. By living this new paradigm first-hand, we have been able to build a cloud platform that spans IaaS, PaaS and SaaS. We also are unique in that we make our “secret sauce” of cloud infrastructure available to customers and partners to build and operate their own clouds. This is THE most encompassing vision in the industry and far exceeds what our competitors can say.
To enable this transformation we had to make deep changes to our organizational culture, overhauling how we build and deliver products. Every one of our division’s nearly 10,000 people now think and build for the cloud – first. Our engineers live a “live-site” first culture to better respond to our customers in real time. And we are laser-focused on building more complete end-to-end service scenarios, or modern workloads, to deliver more value to our customers and partners.
…
From TechEd Europe: Big bets and big opportunities [The Official Microsoft Blog, June 24, 2013]
The following is a post from Brad Anderson, Corporate Vice President of Windows Server & System Center at Microsoft.
…Microsoft has made a big bet on what we call our cloud-first design principles, and many companies are already benefiting. Key examples in Europe include Telefónica and DDM CineTrailer – both of whom are already operating Microsoft hybrid cloud solutions.
Telefónica is the largest telecom company in Spain, and, as of July 2013, will deploy Windows Server Hyper-V and SQL Server, with the goal to virtualize more than 80 percent of its IT services and design for expansion into the Windows Azure platform as needed. The company expects this move to result in a 15 percent cost savings in the next three to five years while making their business more agile and productive.
DDM is a digital media company from Italy that developed its popular movie-viewing app CineTrailer on Windows Azure. DDM’s customers expect to consume content through a variety of device platforms, and the agency’s previous solution, Amazon Web Services (AWS), could not scale easily enough to ensure all the services across PCs, mobile devices and connected TVs could be maintained – especially with the application’s rapid growth rate.
These customer stories illustrate that our cloud-first approach is not dependent on something we’re promising out on the horizon – but it is possible with products that are ready right now.
…
2. The Vivek Kundra’s initiative of “cloud first” was the origin
:
Vivek Kundra in Picking the brain of ‘rock star CIO’ Vivek Kundra [ZDNet, April 24, 2013]
I instituted a cloud-first policy because I saw waste. The U.S. government had 2,090 data centers by 2009—at 27 percent utilization! So the government was building all this capacity that wasn’t being used. It’s very easy to say that you’ve got an IT project, you’re building infrastructure, providing compute and storage. But look at the average consumer’s experience with government: you’re on the phone.
U.S. Chief Information Officer, Vivek Kundra, stated on December 9, 2010 in the IT reform plan:
The shift to “light technologies,” that is, cloud services, which can be deployed rapidly, and shared solutions will result in substantial cost savings, allowing agencies to optimize spending, and allowing agencies to reinvest in their most critical mission needs. Agencies must focus on consolidating existing data centers, reducing the need for infrastructure growth by implementing a “Cloud First” policy for services, and increasing their use of available cloud and shared services.
Government Saves $45 Million by Moving Email to the Cloud [DellLargeEnterprise YouTube channel, Oct 17, 2011]
Three years after US ‘Cloud First’ mandate, federal agencies struggle with implementation [Business Cloud News, Feb 10, 2014]
Three years after the US government implemented a ‘Cloud First’ mandate that would require federal agencies to consider cloud-based IT services for certain systems, the federal public service continues to struggle with cloud implementations according to recently published research from Accenture. Annette Rippert, managing director of technology solutions and Accenture’s lead on federal cloud work said a lack of critical skills is the leading factor at play here.
In early 2011 the then US chief information officer Vivek Kundra released the Federal Cloud Computing Strategy, which became known as ‘Cloud First’ because it required agencies to evaluate cloud-based IT solutions in many cases before making any new IT investments.
But according to Accenture, which polled and interviewed 286 US federal government technology leaders, most agencies continue to struggle to develop and implement cloud strategies three years on.
For instance, of the 20 cloud migration plans submitted to the Government Accountability Office for approval in 2012, only one has been completed. 11 of the projects failed to report performance metrics and seven did not include thorough enough cost estimates.
Less than half of managers (43 per cent) are familiar with their agency’s cloud strategy. And only 30 per cent of survey respondents claim to be implementing cloud strategies, with just 4 per cent of agencies building out new (mostly private) cloud platforms.
Rippert explained that while security and cost are still seen as key barriers, the central issue stems from these agencies not having the necessary skills in-house. More than two third of respondents (68 per cent) don’t believe their departments have the necessary skills to implement a cloud strategy.
At least 31 per cent of respondents believe they would need to hire at least one more person to implement a cloud strategy, and 45 per cent of respondents feel their agency would have to invest somewhere between $25,000 and $50,000.
At a time when the US is undergoing significant budget cutbacks, due in part to the 2013 budget sequestration, it’s difficult to get a sense of when these challenges will let up. Research and analysis firm IDC believes US federal government IT spending will remain flat well into 2015, which includes spending on training.
“While there are initial challenges in the adoption of cloud computing, it holds the potential to play a major role in increasing government efficiency and service delivery,” Rippert said, adding that when properly executed US federal government agencies have too much to gain not to shift their IT systems to the cloud.
Although not challenged by public sector budget cutbacks on the same scale, the UK government has seen similarly low levels of cloud uptake despite pushing its version of ‘Cloud First’, the G-Cloud framework. According to a survey released in December last year over 90 per cent of the wider UK public sector has yet to procure a service from G-Cloud, and 76 per cent of those surveyed claimed to have no idea what G-Cloud is.
From the Wikipedia article Vivek Kundra:
Vivek Kundra (Hindi: विवेक कुंद्रा; born October 9, 1974) is an Indian Americanadministrator who served as the first chief information officer of the United States from March, 2009 to August, 2011 under President Barack Obama.[1] He is currently the Executive Vice President of Emerging Markets for Salesforce[2] and a visiting Fellow atHarvard University.[3]
He previously served in D.C. Mayor Adrian Fenty‘s cabinet as the District’s Chief Technology Officer and in Virginia Governor Tim Kaine‘s cabinet as Assistant Secretary of Commerce and Technology.
…On December 9, 2010, Kundra published the “25 Point Implementation Plan to Reform Federal Information Technology Management”, which included Cloud First as one of its top priorities for achieving IT efficiency. Cloud First required each agency to identify three cloud initiatives.[48] He announced his decision to leave the federal government and join Harvard University within 7 months of this strategy, too short for any of cloud first initiatives to have demonstrated cost savings.[49] After a short 5 months at Harvard he left to join Salesforce, a cloud SaaS and PaaS provider.
The first major cloud project during his tenure was GSA’s migration of e-mail/Lotus Notes to the Gmail and Salesforce.com’s platform. GSA awarded a contract for e-mail in December 2010 and a five-year contract to
salesforceSalesforce.com in August 2011.[49] A September 2012 Inspector General report found the savings and cost analysis not verifiable and recommended GSA update its cost analysis. GSA office of CIO was unable to provide documentation supporting its analysis regarding the initial projected savings for government staffing and contractor support. The audit found that the agency could neither verify those savings nor clearly determine if the cloud migration is meeting agency expectations despite initial claims that indicated 50% [50] cost savings [51]
…Kundra’s efforts to use cloud-based web applications in the D.C. government have also been considered innovative.[16] Following the D.C. example driven by Kundra, the city of Los Angeles is now taking steps to adopt the cloud computing model for its IT needs.[17] A D.C. spokeswoman said that the District of Columbia paid $479,560 for the Enterprise Google Apps license, which is $3.5 million less than what it had planned to spend on an alternative plan.[17] Since its deployment in July 2008 Google Apps is available to 38,000 D.C. city employees, but only 1,000–2,000 are actively using Google Docs. Only 200 employees are actively using Gmail.[18] In late 2010, hoping to spur use of Gmail, the city ran a pilot program, selecting about 300 users and having them use the Google product for three months. Google participated closely in the project, but Gmail ultimately didn’t pass the “as good or better” test with the users, who preferred Exchange/Outlook. In July 2011, the General Services Administration (GSA) became the first federal agency to migrate its email services for 17,000 employees and contractors to the cloud-based Google Apps for Government, saving $15.2 million over 5 years.[19] In January 2012, the National Oceanic and Atmospheric Administration (NOAA) became the largest federal agency to migrate email and collaboration applications to the cloud, moving 25,000 employees to Google Apps for Government and saving 50% over the legacy Microsoft Exchange solution.[20] As of July 2011, government agencies in 42 states are leveraging cloud-based messaging and collaboration services.[21]
Kundra also moved the city’s geographic information systems department to a middle school.[22]
From Wikipedia article UK Government G-Cloud
The UK Government G-Cloud is an initiative targeted at easing procurement by public sector bodies in departments of the United Kingdom Government of commodity information technology services that use cloud computing.[1] The G-Cloud consists of:
- A series of framework agreements with suppliers, from which public sector organisations can call off services without needing to run a full tender or competition procurement process
- An online store – the “CloudStore” that allows public sector bodies to search for services that are covered by the G-Cloud frameworks
The service began in 2012, and had several calls for contracts.[2] By May 2013 there were over 700 suppliers – over 80% of which aresmall and medium enterprises.[3] £18.2 million (US$27.7 million) of sales were made by April 2013.[4]
…Cloud computing caused a step change in the way information systems can be delivered. Given this, the UK Government initiated the G-Cloud programme of work to deliver computing based capability (from fundamental resources such as storage and processing to full fledged applications) using cloud computing.[5]
G-Cloud established framework agreements with a large number of service providers; and lists those services on a publicly accessible portal known a the CloudStore. Public Sector organisations can call off the services listed on CloudStore without needing to go through a full tender process.
After plans were announced in March 2011, the government aimed to shift 50% of new government IT spending to cloud based services by 2015.[6] Furthermore the government established a “Cloud First” approach to IT, mandating that central government purchases IT services through the cloud unless it can be proven that an alternative is more cost effective.[3][7][8]
In June 2013 G-Cloud moved to become part of Government Digital Service (GDS) with the director Denise McDonagh moving to be CTO of the Home Office. Tony Singleton, COO of GDS, took over as director of G-Cloud.[9][10]
Public Sector Internal Identity Federation will offer authentication services for public-sector access to G-cloud services.
Cloud computing? No way, say half of SMEs [Computing (UK), Feb 7, 2014]
As a statement of reality, the oft-repeated mantra “Cloud computing is ideally suited to smaller businesses” is about as helpful as “Brown-eyed people like biscuits”.
First, like brown-eyed people, small and medium enterprises (SMEs) are an extremely varied bunch. SMEs make up well over 90 per cent of all businesses in the UK. It is a sector that embraces everything from an app developer in London’s trendy Shoreditch to a family farm in the Scottish Highlands. And like biscuits, cloud services come in a variety of flavours, from simple storage space, to more complex software such as collaboration, mobility, CRM or office suites, to infrastructure or platform as a service, and even private cloud infrastructure. So, like many marketing mantras, this one is pretty meaningless.
That aside, one thing that most SMEs do have in common is a small IT department, and renting rather than buying IT services and software may be a sensible way of stretching limited resources further. But is this enough to make them particularly suitable candidates for cloud, above and beyond large firms?
Among the benefits of cloud most frequently cited by the industry are these: access to enterprise-grade technology; moving capital expenditure onto the operational budget; increased flexibility and agility as technicians are freed up to do more strategic work; and being able to expand and contract operations at will.
You can see why all these would appeal, but on the other hand, the needs of smaller businesses can be very specialised, and as such may be better served by dedicated staff in-house.
We surveyed a sample of 120 IT managers at UK firms with between five and 250 employees. Fifty-eight per cent operated from a single building, while at the other end of the scale five per cent had more than 10 premises. All sectors were represented, but as subscribers to Computing, the sample was slightly skewed towards the technical, so one might expect the respondents to be more receptive to the benefits proffered by cloud than average.
Nevertheless, one-half of the respondents said they run all their IT in-house. Equally the sample was split pretty much down the middle between those who perceived cloud to offer particular benefits to small businesses and those that did not (figure 1).
Among the enthusiasts were a few firms (five per cent) who were already in the process of shifting their IT wholesale to one of the big public cloud providers: “We run all our SaaS products from AWS,” said the CIO of a small technology company, explaining that all in-house servers were being decommissioned in favour of a “cloud-first” policy.
A further 11 per cent said they are undecided on further server investment and that ultimately their decision would depend on developments in the market.
Far more common, though, was a hybrid approach. As firms develop and markets change, many will find it expedient to offload certain applications or administrative functions (most frequently email and backup, respectively, according to the survey) while retaining core IT services in house.
“Our ticketing system needs to be highly available, highly resilient, and able to deal with huge peaks in demand. It’s not cost effective for us to serve this sort of system in-house or on-premise,” said the IT manager at an entertainments venue, an exponent of the hybrid approach who also confirmed that “local servers are and will remain the cornerstone of our IT infrastructure for the next three years.”
In settling broadly on a hybrid model, smaller firms are no different to their larger counterparts.
Overall levels of cloud adoption among UK SMEs seem little different to that by UK enterprises – if anything they are rather less. Half of those surveyed said they run everything in-house, while in a separate Computing survey conducted in November 2013 only 39 per cent of medium to large organisations said the same.
If cloud really is ideally suited to smaller firms it would seem they’ve yet to get the message.
Dropped connections
Connectivity is one area where there is a real differentiation between large and small. Larger organisations will generally have the wherewithal to overcome deficiencies in local broadband provision, perhaps drawing on high-bandwidth services from several different providers. However, SMEs may not be able to afford this, having to make do with a single ADSL line while they wait for fibre to reach their area.
Among the small organisations surveyed, only 76 per cent were fully satisfied with their broadband service in terms of available bandwidth, and 17 per cent said their connection is unreliable. This was sometimes due to a lack of fast broadband in their area. “We’re rural, so no fibre yet,” said one; “Desperate for FTTC, promised via the county council by December 2014” said another;
“Sometimes it hangs, other times it drops totally,” complained a third. However an urban location may be no guarantee of good service: “City centre location but still limited to standard DSL, no Infinity, cable or other,” lamented an IT services firm from the heart of Belfast.
For public-facing applications, the potential frustration and losses in productivity caused by unreliable connections to the internet makes on-premise systems the better choice. So, until connectivity issues are resolved, there will always be a proportion of SMEs that will not even consider the cloud option.
“Mobile first”: the origins and the current meaning
With Satya Nadella, the newly appointed CEO of Microsoft now emphasizing “mobile first” together with the already emphasized “cloud first” one is becoming curious about the origins of the concept as well as the meanings attached to it since then:
Mobile First: What Does It Mean? [By Riley Graham for UXmatters, March 5, 2012]
Mobile first has become a popular trend within the UX design and development communities. But, what does mobile first mean, exactly? I first encountered this concept at TechWeek, in Chicago, in the summer of 2011, when I attended a talk on mobile UX design by John Buda, who taught the audience how to write responsive behavior. I was stunned. By implementing responsive JavaScript, it’s possible to tell Web sites to adapt to whatever device a person is using to view a Web site. I had seen Web sites behave in this manner, but until that moment, I hadn’t understood that mobile first is both a strategy and a new way of writing code. I left the conference with some questions, including: What is mobile first? What is a mobile-first strategy? And, why is mobile first becoming increasingly popular? I’ve since come up with some answers to these questions that I’ll share with you in this article.
Mobile First: A Paradigm Shift
Many companies caught on to the mobile-first trend awhile back. Google surfaced their mobile-first strategy in 2010. As you’ve probably guessed from the name of this approach to site design, mobile first means designing an online experience for mobile before designing it for the desktop Web—or any other device. In the past, when users’ focus was on the desktop Web, mobile design was an afterthought. But today, more people are using their mobile devices for online shopping and social networking than ever before, and most companies are designing for mobile. Mobile first requires a new approach to planning, UX design, and development that puts handheld devices at the forefront of both strategy and implementation. The digital landscape has changed, and companies have realized that consumers are now accessing more content on their mobile devices than anywhere else.
Mobile first shifts the paradigm of a Web-site user experience. Instead of users’ viewing desktop versions of Web sites on their mobile device with some adjustments, users are now viewing sites that have been created specifically for their mobile device. This begs the question: how will stationary, desktop computer users view these Web sites? They’ll still view versions of Web sites that were developed for the desktop Web—but designed with mobile in mind. This means designers should tailor site user experiences to the needs of users who are on the go and in multiple contexts. Text must be easier to read and navigate. Photos and maps should be easily accessible, and all content should adjust to display properly on the device on which a user is viewing it.
Digital Strategy
Defining a digital strategy is an essential part of developing a successful product or brand. A desktop-Web user experience strategy differs from a mobile user experience strategy. A traditional desktop-Web user experience is designed for keyboard and mouse interactions, and a strategy for such a user experience should take into consideration the context, the behavior, the audience, the targeted behavior, and the technology channel. The typical assumption is that users are stationary and viewing a browser on a large screen. It’s essential to design desktop-Web user experiences for all users who might access a site—from children to the elderly. On a stationary desktop computer, users can read and understand in-depth content and can type lengthy responses. For games on the Web, users manipulate controls using the keyboard or the mouse.
A strategy for a mobile user experience considers all of the same factors: the behavior, the audience, the targeted behavior, and the technology channel, but the relative importance of these factors shifts depending on the user’s context. Mobile design employs less screen real estate, but introduces greater breadth to a user experience, according with the context of the overall experience. The needs of users change because their context continually changes. Users have a harder time reading in-depth content on a small screen. Without a keyboard, their ability to type is hindered. Mobile devices introduce new modes of interaction such as touch and gestures. It’s possible to play games in a number of different ways, by activating touch targets across an entire screen.
Let’s consider an insurance company’s site as an example, highlighting the differences between a desktop-Web user experience strategy and a mobile user experience strategy. An insurance company wants to build an online experience. The home page of a desktop-Web experience might provide the means for users to call an agent and get a quote as its primary call to action. However, if the insurance company wanted to build a mobile experience, the focus might instead be on users’ context. Users might use the insurance company’s site on the go—to make a claim or get roadside assistance. Therefore, for a site that is optimized for mobile, it would be necessary to reorganize the desktop-Web content.
Why Now?
Currently, many Web sites are embracing a mobile-first strategy, but it’s taken awhile. Why is mobile first finally becoming a popular strategy? Mobile devices are now the primary means by which users are accessing Web sites, and the number of people using sites on mobile devices is projected to triple within the next year. Today, smartphone sales have actually surpassed personal computer sales.
In addition to the consumption of content on mobile devices, another reason is the arrival of HTML5 and CSS3, which together offer new features that support responsive JavaScript calls. Developers can now tell Web sites to adjust their size and, as necessary, optimize their page layouts for particular devices. The mobile environment allows developers to create rich, context-aware applications. The way people access sites on their mobile devices is yet another reason mobile first has become so popular. The limited screen real estate of mobile devices encourages designers and developers to focus on the most important pieces of content. Thus, mobile devices provide users with a better overall experience for shopping, playing games, and making purchases.
These days, the Internet is moving fast. By the end of 2012, it is projected that, in some countries, mobile networks will deliver one gigabyte of data per second through the Internet. This is 200 times faster than the current speed of the Internet in the United States. This increased speed will better support mobile browsing and Internet access, enabling users to complete many more tasks within a small time period when on the go. Cloud computing has also contributed to the popularity of mobile Web site use. When on the go, people can easily and quickly access large amounts of data in the cloud.
All things considered, mobile first is changing the landscape of the Internet. It is a strategy that we cannot ignore. Examine mobile first as a new approach to designing the best user experiences possible. Considering a user’s context and behavior, as well as nature of your audience helps you to determine the best digital strategy for your product or brand. As new devices continually come onto the market, mobile first—an approach to design and development that considers a variety of devices and contexts—will be pivotal to your creating a successful product or brand.
References
- Albanesius, Chloe. “Google’s New Rule: Mobile First.”
PC Mag, February 16, 2010. Retrieved February 29, 2012.
Buda, Jon. “Mobile UX Design.”
Kim, Ryan. “It’s Becoming a Mobile First World.”
Wroblewski, Luke. “Mobile First Helps with Big Issues.”
Wroblewski, Luke. “Why Mobile Matters.”
IBM’s mobile first plan is really about cloud first. That’s all you need to know [by Stacey Higginbotham from Gigaom, Feb 21, 2013]
IBM’s mobile first strategy is not only about mobile, but about IBM’s attempt to remake the entire IT infrastructure at many companies to use the cloud, data, and real-time nature of social networks to serve customers.
IBM launched its mobile first strategy this morning with several media stories and more fanfare than facts. At the core of the strategy is that IBM (and its customers) have realized that mobile is changing the game in terms of how customers expect to interact with businesses, but also that in putting mobile first they need to change their entire IT to take advantage of it.
As James Governor, an analyst at Redmonk, puts it in his very astute take on IBM’s news:
MobileFirst is a really big deal, because it doesn’t come alone. Mobile first means Cloud First. It also means Social First. It also means Big Data First. API-first. You get the picture. When a customer has a problem they think is a mobile problem, it turns out its a Cloud-hosting problem, and so on. Every mobile engagement IBM does with a client is going to have significant pull through in other areas. In that respect IBM’s mobile commitment is somewhat like its Linux commitment back in the day. IBM won’t make money directly selling a mobile operating system (it will leave that space to the likes of Google), but in associated revenue streams and product lines.
That right there is a point I tried to bring up with Paul Bloom, the Research CTO of IBM Telecom last week when we chatted about the announcement. I was excited about how IBM could pull all of those things together — after all, this is the company that makes billions on middleware — but Bloom was more focused on the telecommunications side of things. And IBM does have an impressive telecom heritage with a history of developing everything from the technologies used on the chips inside some networks to the software pulling the networks together. That doesn’t even count the IBM gear inside telco data centers.
Bloom said that IBM has pulled together roughly 10 acquisitions since 2006 that will help with this effort with a special emphasis on WorkLight, a mobile application development platform, and BigFix, which manages distributed endpoints (like thousands of mobile phones!). Building the underlying infrastructure to support the mobile first world is tough.
Connecting federated apps via APIs and across different platforms is a problem CIOs and developers are just now trying to solve. And making sure those pieces are then delivered in a beautiful and timely fashion to a massive number of different devices with different operating systems and capabilities is like asking a chef to make a meal that will appeal to every human on earth. That IBM is going after this is not unexpected, but it is a tough order.
Mobile enterprise for beginners: What I learned in 2013 [IBM Mobile, Dec 27, 2013]
Throughout 2013 I’ve had the opportunity to work closely with IBM Redbooks Thought Leaders from around the world who are experts in mobile enterprise. They include information architects, application developers and designers, software engineers, IT specialists, education developers and many more. I am an eager learner, so having the opportunity to collaborate with so many mobile leaders has been an honor. Let me share a few of the things I’ve learned this year as a beginner to the world of mobile enterprise.
1. Acronyms are all over the place.
MDM, MAM, MEAP, UX, M2M…the acronyms in mobile enterprise seem limitless. Thankfully our mobile experts have written helpful posts to explain some of the most common terms in mobile.
If you’re new to mobility and confused by all the acronyms, check out Arvind Rengarajan’s “Mobilepedia: The hitchhiker’s guide to acronyms in mobility” and David Judge’s “Learn 10 key mobile terms in five minutes” for quick reference. Both provide an excellent overview of the prevalent keywords and acronyms in mobile, and they can help you to start familiarizing yourself with the significant mobile concepts.
2. BYOD is more than a buzzword.
Speaking of acronyms, bring your own device (BYOD) has been one of the hottest topics in mobile enterprise discussions in 2013. BYOD refers to an IT policy that allows employees to use personal devices to access enterprise data and systems. Essentially it means that you can use your own smartphone or tablet for business purposes, should you so choose.
As Saurabh Pandya points out, BYOD can save companies money and be a huge benefit to workers since it gives them the freedom to choose their preferred devices and comfortably access work email and other resources while on the go.
But of course BYOD raises security concerns too, so it’s essential that enterprises establish mobile device management (MDM) policies that strike a good balance between accessibility for users and security for the organization. Michael Ackerbauer’s post on finding your BYOD sweet spot helped me better understand how crucial this balance is.
Is it time to update your mobile strategy for BYOD? Check out Gregg Smith’s advice in “Modernizing your mobile strategy for BYOD” about assessing your environment, defining your requirements and mapping out a plan.
3. Mobile strategy is a must-have for enterprises today.
By now you probably know that every company needs a mobile strategy, but what should it include, and how are leading companies today utilizing mobile technologies?
Recapping the research findings released this year by the IBM Institute for Business Value, Adrian Warman explains that leaders use mobile:
- to change the way they do business
- to drive information engagement
- to unlock and enable opportunities
- to secure the enterprise, and
- to get results.
Adrian emphasizes the importance of four simple themes—transform, engage, build andoptimize—that can help businesses energize their mobile strategy and become mobile leaders.
What specifically should companies think about as they develop a mobile plan for the new year? Another post by David Judge highlights six important considerations for your mobile strategy—everything from MDM to mobile security to analytics. And they are just as relevant for 2014 as they were this past year.
4. Mobile is here to stay, and mobile first is the way to go.
There’s one mobile statistic that I’ve heard more than any other in 2013—that 91 percent of mobile users keep their device within arm’s reach 100 percent of the time. No doubt, mobile devices have become an integral part of our daily lives, and they are now indispensible tools for business. As Anna-Maria Holdenried points out, they are changing the way we work and will present both challenges and opportunities for enterprises as the future unrolls.
Mobile first refers to a design concept that prioritizes mobile online experience, and John Reddin does a great job of explaining the importance and value of mobile-first design. He argues that, given the prevalence of mobile devices today, “mobile design cannot be an afterthought” and “instead it should drive the entire application and web design process.”
But perhaps as we move into 2014 mobile first is becoming more than a design approach—perhaps the concept now encompasses a wider enterprise strategy. I’ve certainly learned a lot this year about the popularity and prevalence of mobile—about how mobile is facilitating business around the world and how preparing for the future of mobile is a crucial element of any enterprise strategy. Welcome to a new year and a new era for mobile!
What did you learn this year, and what are you hoping to discover about mobile enterprise in 2014?
Mobile first at IBM Impact 2013 [IBM Mobile, May 8, 2013]
“Mobile first” was a resounding message of IBM Impact 2013. In the general session on day 1, Robert LeBlanc of IBM gave these five key imperatives for businesses to embrace:
- Put mobile first.
- Reinvent your business design and process.
- Adopt a flexible and secure integration model.
- Be insight and data driven.
- Build on open architectures.
Why put mobile first? LeBlanc says that the next generation of users will expect it, and the numbers are compelling. Take a look at the emerging market in Africa, for example. In Africa, 90 percent of all phones are mobile devices. Eighteen million people use mobile phones as a bank. Mobile money transfers will hit $200 billion by 2015.
LeBlanc said that doing mobile first is not just about exposing the data and interfaces of your enterprise systems to the mobile user. You must look at your enterprise from the mobile perspective in—which will require looking at your processes differently and looking at how users interact with those systems. This is an age where mobility comes second nature. Therefore, the logical next step is to reinvent your business design and process around this new paradigm.
“The Internet of Things”
Vijay Sankaran of Ford provided a great illustration of this idea when he presented a new concept car, the Ford Evos, with Robert LeBlanc at the general session. LeBlanc called it a “rolling data center.” It is designed to provide “seamless connectivity” between the user and their “personal cloud.” With this kind of technology, trading stocks at 70 miles per hour can become a reality. Sankaran described how Ford worked with IBM to develop this vision, but he did not talk about the engine or horsepower (that is the old paradigm). The focus was on the user’s interaction with the vehicle. I think that we will see this design approach being taken with a lot of other kinds of “things” moving forward—not just mobile devices but appliances, buildings and our homes.
Other imperatives were reflected in Target’s story. Keith Tanski and Kim Skanson of Target described how important it was for their retail business to provide a seamless customer experience across multiple channels. A shopping session can start on the web, continue in the store and conclude on a mobile device.
The challenge to retailers is trying to keep up with these kinds of expectations and the fast-moving mobile endpoint. Skanson used the analogy of the Winchester Mystery House in San Jose, California. This Victorian-era mansion was built over a period of 38 years by 147 different builders, without blueprints or a clear end result in mind. It has 160-plus rooms with 950 doors, some of which lead to nowhere. This is not unlike the problem of dealing with traditional systems. You cannot simply tear down old systems while they are still running critical processes. The answer is to adopt a flexible, end-to-end integration model, leveraging reusable components. Target is using a combination of IBM middleware products, such as IBM WebSphere Commerce and IBM Integration Bus, to accomplish this.
That only covers part of what I saw at the general session on day 1 at IBM Impact, and I’m certainly not done talking about putting mobile first. There were other interesting speakers, new product announcements and an interview with Forest Whitaker. You can watch the full replay here.
Designing for mobile first [IBM Mobile, April 17, 2013]
There are now over one billion smartphones in use across the globe. This figure is expected to double by 2015. Tablet sales are also exploding. The software landscape is changing, so shouldn’t our design strategy change too? Modern users expect their services and information to travel with them and in a form that scales appropriately to their platform of choice.
While desktop and web applications excel at offering a high degree of detail and customization, mobile and tablet applications must present a more task-focused design, yet with a consistent and familiar feel. Designing for mobile can bring new design influences back to the desktop, making your overall product better. Stark evidence of this can be seen in the latest wave of web applications and desktop operating systems, which are steadily moving toward a mobile first strategy.
When designing for mobile first, we should follow some emerging rules of thumb.
The design should be context aware and predictive.
If the user reads though two pages of a document, we should assume they will read the third. If it’s evening time and the user has left the office, we can assume they are traveling home.
User interface navigation should be clear and follow a similar pattern across all platforms.
The user should already know how to use the desktop application simply because they’ve already used the tablet version. The reality is that any large-scale product will be comprised of use cases that are more suited to desktop (data entry, file manipulation) and others more suited to mobile (location-aware, audio/video capture, opportunistic). A mobile first design should capitalize on this, enriching the experiences that make the most sense on mobile rather than trying to fit a square into a circle.
There are countless statistics showing that mobile traffic across all sorts of industries is exploding. Those who capitalize on the mobile wave will yield the most success. Designers must forget some of what was previously expected. Fast Internet, an always-on power source and a large screen are no longer guaranteed and cannot be expected. Connectivity from anywhere, anytime, with data about location, proximity, contacts, calendar and a phone can be expected. Rule 101 of design still applies: know your user.
Mobile design cannot be an afterthought; instead it should drive the entire application and web design process. The easiest way to design for mobile first is to craft the experience for tablets and create modifications for desktop and phones. Mobile designers must rethink how mobile users interact with software. The usage patterns are more transient in nature. Think bus stops, sandwich queues, commuter trails, bedtimes—these are when your users will rapidly flick between apps and web pages. Your job is to grab their attention. Polish is key—if an app only does one thing, but does it right, people will use it.
At IBM, we too believe in putting mobile first. Our recently announced portfolio IBM MobileFirst clearly demonstrates this. Our goal is to provide businesses with a true end-to-end set of mobile solutions that combines security, analytics and app development. Coupled with our unique set of business services and deep mobile expertise, we enable everyone to transform their business model and become mobile first.
IBM Placed in Leaders Quadrant by Leading Analyst Firm for IBM MobileFirst [press release, Aug 12, 2013]
Israeli Automotive Company Selects IBM MobileFirst to Transform Customer and Employee Experience
IBM (NYSE: IBM) today announced that Gartner has positioned IBM as a Leader in the Magic Quadrant for Mobile Application Development Platforms.[i]
The new report places IBM in the Leaders Quadrant, as measured by completeness of vision and execution ability of IBM Worklight, IBM’s mobile application development platform. Acquired by IBM in February 2012, IBM Worklight is a member of the IBM MobileFirst family of solutions. In just one year, IBM has advanced from the Niche Quadrant to the Leaders Quadrant.
My insert here: IBM Worklight [EuropeIBMSkills YouTube channel, Feb 5, 2013]
Today’s announcement follows a string of strong showings for IBM MobileFirst services and software capabilities, including IBM Worklight, in Gartner Magic Quadrants this summer. In July, IBM was named a Leader in the Gartner Magic Quadrant for Application Security Testing.[ii] IBM is also named a visionary in Magic Quadrants for Managed Mobility Services[iii] and Mobile Device Management[iv].
According to the report, as this market reaches early mainstream status, Gartner expects Leaders to be profitable, and to present lower risk and consistently high project results as the market begins to consolidate and competition grows. Leaders must not only be good at cross-platform development and deployment, but also have a good vision of the multichannel enterprise, support for standards, a solid understanding of IT requirements, and scalable channels and partnerships to market. Leaders must provide platforms that are easy to purchase, program, deploy and upgrade. Leaders can focus primarily on either business-to-consumer or business-to-enterprise, but vision and execution scores are higher for vendors that can cover both use cases today.
“IBM MobileFirst, which includes IBM Worklight, represents the industry’s most comprehensive portfolio of services and software to help clients benefit from the emerging mobile economy,” said Phil Buckellew, vice president, IBM Mobile Enterprise. “Today, with 90 percent of mobile users keeping their device within arm’s reach 100 percent of the time, businesses need assurance that mobile apps can be deployed instantly and across a range of mobile devices including iOS and Android phones and tablets. This is where IBM Worklight and the IBM MobileFirst portfolio excel.”
Colmobil drives greater customer service and improved efficiency with new mobile app
As part of this news, IBM is announcing that Colmobil, a leading automotive company in Israel, sole representative of Mercedes-Benz, Hyundai and Mitsubishi, is using IBM MobileFirst solutions to boost efficiency and improve customer service. From garages to waiting rooms, Colmobil’s new mobile app unlocks the data stored in its systems and makes it accessible for employees and customers from any mobile device, including smartphones, tablets, display screens and kiosks.
Using the new app, mechanics, team leaders and department managers can easily view progress of every vehicle the company is servicing and make better informed decisions to improve workflow. In addition, customers are provided real-time information regarding status of vehicle treatment from LCD screens in the waiting room or on the go via mobile devices.
“By teaming with IBM MobileFirst, we are now able to bring meaningful data to the right people, anytime, anywhere and in an easy to navigate format,” said Gil Katz, vice president of business technology, Colmobil. “With this mobile initiative, we have succeeded in our goal to revamp both the customer and employee experience. Not only have we increased the ratio of vehicles that are ready at the time promised to customers, we’ve also been able to improve mechanics on the workshop floor.”
Using IBM Worklight, Colmobil was able to build a single mobile computing platform that eliminated the complexity of various business processes, devices and operating systems. The mobile solution also provides Colmobil with a highly integrated and secure platform that allows for flexibility in a fast moving technology market.
To download a copy of the Gartner Magic Quadrant for Mobile Application Development Platforms, click here: http://ibm.co/13TU2Dm
About IBM MobileFirst
As the first new technology platform for business to emerge since the World Wide Web, mobile computing represents one of the greatest opportunities for organizations to expand their business. Based on nearly 1,000 customer engagements, more than 10 mobile-related acquisitions in the last four years, a team of thousands of mobile experts and 270 patents in wireless innovations, IBM MobileFirst provides the key elements of an application and data platform with the management, security and analytics capabilities needed for the enterprise.
To learn more about IBM MobileFirst solutions visit the press kit orhttp://www.ibm.com/mobilefirst. Follow @ibmmobile on Twitter, and see IBM MobileFirst onYouTube, Tumblr and Instagram.
IBM Pulse 2013 Keynote: IBM MobileFirst [IBM MobileFirst YouTube channel, March 7, 2013]
IBM Unveils the Most Comprehensive Mobile Portfolio for Global Businesses: IBM MobileFirst [press release, Feb 21, 2013]
IBM Doubles Investment in Mobile for 2013; Combines Software and Services Expertise to Help Businesses Succeed in Today’s Mobile World
IBM (NYSE: IBM) today unveiled IBM MobileFirst, the most comprehensive mobile portfolio that combines security, analytics and app development software, with cloud-based services and deep mobile expertise. Using IBM MobileFirst solutions, businesses can now streamline everything from the management of employee mobile devices, to the creation of a new mobile commerce app that will transform their entire business model.
Today’s move by IBM builds off of its experience helping nearly 1,000 customers become mobile enterprises, and takes advantage of its thousands of mobile experts and 270 patents in wireless innovations. Additionally, IBM has made 10 mobile-related acquisitions in the past four years alone.
IBM today is also announcing an expanded relationship with AT&T to provide developers with tools to create faster, richer mobile apps and services for customers. For instance, organizations can now quickly incorporate payment and messages into their apps.
“To date, mobile computing has been dominated by discussions of new smartphones, operating systems, games and apps,” said Robert LeBlanc, senior vice president, middleware software, IBM. “But enterprises have yet to tap into the potential of mobile business. Just as the Internet transformed the way we bank, book vacations and manage our healthcare, mobile computing is also transforming industries. As these devices become ingrained in everything that we do, businesses are now in the palms of their customers’ hands. IBM MobileFirst is designed to make the transformation to becoming a mobile enterprise a reality.”
Through IBM MobileFirst, IBM is providing companies with the essential tools to take advantage of new business opportunities being enabled by mobile. To be successful in embracing mobile for driving revenue growth, clients must have an integrated strategy for mobile, cloud, big data, social business and security. Today’s announcements from IBM help clients harness these complex technologies to drive innovation and growth. Daegu Health College and the Dutch City of Eindhoven are prime examples of how IBM is helping clients transform using mobile.
IBM MobileFirst includes:
A Broad Portfolio of Mobile Solutions
IBM’s mobile solutions portfolio provides the key elements of an application and data platform with the management, security and analytics capabilities needed for the enterprise. In addition to meeting mobile-specific requirements, the portfolio provides for rapid integration between social and cloud services as well as back-end technologies that help secure and manage strategic business processes. Key aspects include:
- IBM MobileFirst Platform – New updates include expanded capabilities of IBM Worklight to simplify deployment. It also features single sign-on capabilities for multiple applications. A new beta of the Rational Test Workbench for mobile helps to improve the quality and reliability of mobile apps.
- IBM MobileFirst Security – IBM extends its context-based mobile access control solutions and expands mobile application vulnerability testing with support for Apple iOS apps with thelatest release of AppScan.
- IBM MobileFirst Management – New updates to IBM Endpoint Manager include enhanced support for Bring Your Own Device (BYOD) programs and increased security standards that are critical to governments and regulated environments.
- IBM MobileFirst Analytics – IBM is expanding its Tealeaf CX Mobile solution to give enterprises more visual insight into mobile behaviors so they can better understand where improvements are needed and create exceptional and consistent consumer experiences across mobile devices.
To provide organizations with maximum flexibility and accelerate their adoption of mobile computing, these solutions can also be delivered through cloud and managed services.
A Deep Set of Mobile Services for Clients
Enterprises are embracing the mobile revolution at a rapid pace. IBM has thousands of mobile experts to help clients understand how industries will be transformed in a mobile world, based on client engagements across more than a dozen industries. The IBM MobileFirst portfolio features several services to help clients establish mobile strategies, design and implement mobile projects. These include:
- IBM MobileFirst Strategy and Design Services – Clients can tap into IBM expertise to map out a mobile strategy for employees and customers, and key experience design skills from IBM Interactive to build compelling mobile experiences. IBM’s new Mobile Maturity Model can assess how a business is progressing towards becoming a mobile enterprise, while new Mobile Workshops help clients develop applications, architect infrastructure and accelerate their mobile progress.
- IBM MobileFirst Development and Integration Services – IBM offers services that help organizations roll out a mobile infrastructure and manage mobile application portfolios and BYOD environments. Enhanced Network Infrastructure Services for Mobile provide IT network strategy, optimization, integration and management. Mobile Enterprise Services for Managed Mobility help manage and secure smartphones, tablets and devices across a business. Mobile Application Platform Management helps speed deployment of mobile infrastructure to develop mobile applications more easily and quickly.
An Expansive Set of Mobile Resources and Programs for Business Partners, Developers and Academics
According to IBM’s recent Tech Trends Report, only one in 10 organizations has the skills needed to effectively apply advanced technologies such as mobile computing. To help overcome this skills gap, IBM is rolling out a series of resources to help its ecosystem of developers, partners and academics tap into the mobile opportunity and augment existing skills or develop new ones. For instance:
- Developers – IBM today is announcing a relationship with AT&T that will enable developers to enhance mobile apps by using IBM Worklight to access AT&T’s APIs in the cloud. Now, developers have another tool with AT&T to quickly and easily create apps with rich features such as speech recognition and rapid payment.
IBM is also rolling out new technical assets on developerWorks and CodeRally, a developer game community.
- Business Partners – With Ready for IBM MobileFirst, Independent Software Vendors (ISVs) can also embed mobile technologies into their solutions and Software Value Plus now provides mobile certifications, workshops and incentives for resellers and systems integrators.
- Academics – To help train the next generation of mobile developers, IBM is offering new faculty grants for curricula development. IBM is also making IBM Worklight available, free of charge, for the classroom and via online training to teach both students and faculty to develop for mobile environments.
IBM Global Financing, the lending and leasing arm of IBM, can also help companies affordably transform into mobile enterprises. Credit-qualified clients can take advantage of simple, flexible lease and loan packages for the IBM MobileFirst portfolio – some starting at as low as 0% for 12 months with no up-front costs – allowing businesses to acquire essential technology and services while managing cash flow more effectively.
Join IBM’s 30 minute announcement broadcast on February 28 at 12 noon EST, live from Mobile World Congress. Sign up at ibm.com/mobile-enterprise/events.
ARM Cortex-A17, MediaTek MT6595 (devices: H2’CY14), 50 billion ARM powered chips
ARM® Mid-range Mobile Solution [ARMflix YouTube channel, Feb 12, 2014]
ARM Enhances IP Suite for 2015 Mid-Range Mobile and Consumer Markets [press release, Feb 11, 2014]
Highlights:
- Latest suite of ARM® IP delivers today’s premium user experience in the mid-range mobile and consumer devices for 2015
- ARM Cortex®-A17 processor delivers better efficiency and 60 percent more performance than the ARM Cortex-A9 processor, which is the current market leader by volume shipped
- The ARM Mali-T720 GPU and ARM Mali-V500 video processor bring scalable, energy-efficient compact multimedia solutions to mid-range devices and are complemented by the ARM Mali™-DP500 display processor.
CAMBRIDGE, UK, FEB 11, 2014 – ARM today announced an enhanced suite of higher performance and more energy-efficient products specifically designed for the rapidly growing mid-range mobile and consumer electronics markets. The suite, comprised of processor, graphics processor and physical IP, is an update to ARM’s mid-range IP offering targeting devices for production in 2015 and beyond. The combination of the ARM Cortex-A17 processor and the ARM Mali-T720 GPU gives an enriched offering for mid-range mobile and other consumer applications such as smart TVs and Over-the-Top media devices.
“We expect to see a rich set of innovation in the mid-range mobile phone segment which is forecast to become a half a billion unit market annually from 2015 and the Cortex-A17 processor will be a key component in that growth,” said Ian Ferguson, vice president of segment marketing, ARM. “To date, the ARM Partnership has shipped more than 50 billion ARM-based chips and the continued broadening of our processor family will enable our partners to further optimize their offerings in existing and new product categories.”
More Performance, Greater Efficiency
The Cortex-A17 processor offers a 60 percent performance improvement over Cortex-A9 processors, enabling better power and area efficiency while supporting full-system coherency for ARM big.LITTLE™ processing using the CoreLink™ CCI-400 Cache Coherent Interconnect. Additional information on the Cortex-A17 processor can be found here.The Mali-T720 GPU is a cost-optimized graphics solution targeted at entry-level Android devices developed to reduce an OEM’s manufacturing complexities and time-to-market. It supports the latest graphics and GPU computing APIs, including Open GL ES 3.0, OpenCL and RenderScript, extending the rich visual experience previously found only on today’s high-end smartphones and tablets. More detail on the Mali-T720 GPU can be found here. Additionally, the mid-range IP suite includes the Mali-V500 video solution, a very efficient and compact video processor delivering up to 4K resolutions and when combined with the new Mali-DP500 display controller, enables security from content to the glass.
Faster Time-To-Market Support
To enable SoC designers to combine their own IP in the most efficient and effective manner, ARM provides ARM POP™ IP implementation solutions on 28nm process technology. POP IP for the Cortex-A17 processor includes core-hardening acceleration technology and delivers 2.0+ GHz implementations. POP IP for the Mali-T720 GPU enables best-in-class area efficiency (fps/mm2) and market-leading power efficiency (fps/mW). It includes a proven RTL-GDS flow to easily reproduce complex implementations for a faster time to market. More information on POP IP featuring ARM Artisan® Physical IP can be found here.Partner Quotes
“MediaTek is committed to providing the world’s most compelling SoC solutions, and ARM technology builds the ideal foundation for fully integrated platforms with rich feature sets. The new ARM Cortex-A17 processor combines high performance with cost and efficiency, delivering an excellent user experience and a premium feature set, making it the best processing option available to continue our success in the mobile market,” said Johan Lodenius, chief marketing officer, MediaTek.“As a leader in multimedia SoC solutions, Realtek sees the Cortex-A17 processor as continuing the ARM track record of delivering the right balance of performance and power to address the demand for new products,” said Jessy Chen, Executive Vice President of Realtek.
“Our rich experience and expertise in ARM SoC architectures, including Cortex-A9 and Cortex-A12, combined with our core strengths in advanced wireless telecommunications technologies makes VIA well-positioned to leverage the mid-range mobile devices opportunity with the ARM Cortex-A17 processor,” said Ker Zhang, Chief Executive Officer of VIA Telecom.
See some reports from ARM:
See 3d party reports:
- highly recommended: AnandTech | ARM Cortex A17: An Evolved Cortex A12 for the Mainstream in 2015
- ARM updates midrange CPU roadmap with Cortex-A17 – CPU – News – HEXUS.net
- With ARM’s Cortex-A17 processor, midrange smartphones and tablets will be much faster
- ARM targets $200 smartphones, tablets with new Cortex-A17 processor – PC Advisor
- ARM Expands Cores for Midrange | EE Times
Update: MT6595—The world’s first 4G LTE octa-core smartphone SOC with ARM Cortex-A17 & Ultra HD H.265 codec support [Product page, March 13, 2014]
Overview
MediaTek MT6595 is a premium mobile platform with the world’s first 4G LTE octa-core smartphone SOC (system on a chip) powered by the latest ARM® Cortex®-A17 CPU.
MT6595 features ARM’s big.LITTLE™ architecture with MediaTek CorePilot™ technology to deliver a heterogeneous multi-processing (HMP) platform that unlocks the full power of all eight processor cores. MT6595 is also the world’s first mobile SOC with integrated low-power hardware support for H.265 Ultra HD (4K2K) video recording and playback, and Ultra HD video-playback support for H.264 and VP9 codecs.
Features
Integrated 4G LTE multi-mode modem
- Rel. 9, Category 4 FDD and TDD LTE with data rates up to 150Mbits/s downlink and 50Mbits/s uplink
- DC-HSPA+ (42Mbits/s), TD-SCDMA and EDGE for legacy 2G/3G networks
- 30+ 3GPP RF support to meet operator needs worldwide
World-class multimedia subsystems
- H.265 Ultra HD (4K2K) video record & playback
- Ultra HD video playback for H.264 & VP9
- 20MP camera capability and high-definition WQXGA (2560 x 1600) display controller
- MediaTek ClearMotion™ technology eliminates motion jitter and ensures smooth video playback at 60fps on mobile devices
- MediaTek MiraVision™ technology for DTV-grade picture quality
First MediaTek mobile platform with 802.11ac
- Comprehensive complementary connectivity solution with 802.11ac
- Multi-GNSS positioning systems, including GPS, GLONASS, Beidou, Galileo and QZSS
- Bluetooth LE and ANT+ for ultra-low power connectivity with fitness tracking devices
World’s first multimode wireless charging receiver IC
- Multi-standard inductive and resonant wireless charging functionality
- Supported by MediaTek’s companion multimode wireless-power receiver IC
See also: MediaTek is repositioning itself with the new MT6732 and MT6752 SoCs for the “super-mid market” just being born, plus new wearable technologies for wPANs and IoT are added for the new premium MT6595 SoC [‘Experiencing the Cloud’, March 4, 2014]
MediaTek Announces MT6595, World’s First 4G LTE Octa-Core Smartphone SOC with ARM Cortex-A17 and Ultra HD H.265 Codec Support [press release, Feb 11, 2014]
MediaTek CorePilot™ Heterogeneous Multi-Processing Technology enables outstanding performance with leading energy efficiency
TAIWAN, Hsinchu – 11 February, 2014 – MediaTek today announces the MT6595, a premium mobile solution with the world’s first 4G LTE octa-core smartphone SOC powered by the latest Cortex-A17™ CPUs from ARM®.
The MT6595 employs ARM’s big.LITTLE™ architecture with MediaTek’s CorePilot™ technology to deliver a Heterogeneous Multi-Processing (HMP) platform that unlocks the full power of all eight cores. An advanced scheduler algorithm with adaptive thermal and interactive power management delivers superior multi-tasking performance and excellent sustained performance-per-watt for a premium mobile experience.
Excellent Performance-Per-Watt
- Four ARM Cortex-A17™, each with significant performance improvement over previous-generation processors, plus four Cortex-A7™ CPUs
- ARM big.LITTLE™ architecture with full-system coherency performs sophisticated tasks efficiently
- Integrated Imagination Technologies PowerVR™ Series6 GPU for high-performance graphics
Integrated 4G LTE Multi-Mode Modem
- Rel. 9, Category 4 FDD and TDD LTE with data rates up to 150Mbits/s downlink and 50Mbits/s uplink
- DC-HSPA+ (42Mbits/s), TD-SCDMA and EDGE for legacy 2G/3G networks
- 30+ 3GPP RF bands support to meet operator needs worldwide
World-Class Multimedia Subsystems
- World’s first mobile SOC with integrated, low-power hardware support for the new H.265 Ultra HD (4K2K) video record & playback, in addition to Ultra HD video playback support for H.264 & VP9
- Supports 24-bit 192 kHz Hi-Fi quality audio codec with high performance digital-to-analogue converter (DAC) to head phone >110dB SNR
- 20MP camera capability and a high-definition WQXGA (2560 x 1600) display controller
- MediaTek ClearMotion™ technology eliminates motion jitter and ensures smooth video playback at 60fps on mobile devices
- MediaTek MiraVision™ technology for DTV-grade picture quality
First MediaTek Mobile Platform Supporting 802.11ac
- Comprehensive complementary connectivity solution that supports 802.11ac
- Multi-GNSS positioning systems including GPS, GLONASS, Beidou, Galileo and QZSS
- Bluetooth LE and ANT+ for ultra-low power connectivity with fitness tracking devices
World’s First Multimode Wireless Charging Receiver IC
- Multi-standard inductive and resonant wireless charging functionality available
- Supported by MediaTek’s companion multimode wireless power receiver IC
“MediaTek is focused on delivering a full-range of 4G LTE platforms and the MT6595 will enable our customers to deliver premium products with advanced features to a growing market,” said Jeffrey Ju, General Manager of the MediaTek Smartphone Business Unit.
“Congratulations to MediaTek on being in a leading position to implement the new ARM Cortex-A17 processor in mobile device”, said Noel Hurley, Vice President and Deputy General Manager, ARM Product Division. “MediaTek has a keen understanding of the smartphone market and continues to identify innovative ways to bring a premium mobile experience to the masses.”
The MT6595 platform will be commercially available by the first half of 2014, with devices expected in the second half of the year.
Celebrating 50 Billion shipped ARM-powered Chips [ARM News Blog, Feb 12, 2014]
We’re celebrating! In Q4 of 2013 ARM partners shipped an impressive 2.9 billion ARM-powered chips, taking the full year total to 10 billion chips. ARM has now reached the 50 billion chips milestone and it’s all thanks to our partners for making this milestone achievement possible!
With our partners we continue to drive industry innovation as computing shifts into new and diverse form factors such as the Internet of Things (IoT) and the expanded mobile experience to name just a few. Then there is the role our ecosystem is playing in the transformation of enterprise computing.
To highlight this major achievement and to show how ARM technology has driven key advances in computing for the past 20 years (and the shift to mobile computing) we’ve launched our very own site to celebrate. Visit ww.50billionchips.com and check out the latest blogs, videos, and competitions. We adding new content all the time, so keep checking in!
ARM – 50 Billion Chips [www.50billionchips.com, Feb 8, 2014], here is only the infographics (click to see the ARM timeline, etc.)
Microsoft’s half-baked cloud computing strategy (H1’FY14)
My previous post described The first “post-Ballmer” offering launched: with Power BI for Office 365 everyone can analyze, visualize and share data in the cloud [‘Experiencing the Cloud’, Feb 10, 2014]… and everything you could know about Satya Nadella’s solution strategy so far (from Microsoft’s Cloud & Enterprise organization):
– Power BI as the lead business solution and the Microsoft’s visionary Data Platform solution built for it
– Microsoft’s vision of the unified platform for modern businesses [i.e. a quite evolved vision versus that of H1’FY14 that you would see soon in section 2. (compare those two)]
Here I will briefly present the state of the cloud computing strategy of Microsoft that preceded the above described offering launched in February, immediately after Satya Nadella was appointed Microsoft CEO replacing Steve Ballmer. This will also allow anybody to assess what might be considered by some purist people as one belonging to the Ballmer era of Microsoft only, as well as compare that with the first “post-Ballmer” offering described in the post referenced above.
Details here will presented in the following sections:
- The Microsoft way so far (pre-FY15)
- Microsoft Cloud OS vision (H1’FY14)
- Microsoft Cloud OS delivery and ecosystem rollout (H1’FY14)
3.1 Windows Server 2012 R2
3.2 System Center 2012 R2
3.3 Windows Azure Pack
3.4 SQL Server 2014 (CTP1, CTP2)
3.5 Windows Intune
[+ Visual Studio 2013 which I will not include here]
3.6 Cloud OS Network partners
3.7 Microsoft Private Cloud Fast Track Partners
In two separate posts (because of their volumes) I already presented the next section about this topic:
4. Microsoft products for the Cloud OS [‘Experiencing the Cloud’, as of Dec 18, 2013, but published only on Feb 14, 2014]
4. 1 Windows Server 2012 R2 & System Center 2012 R2
4.2 Unlock Insights from any Data – SQL Server 2014
4.3 Unlock Insights from any Data / Big Data – Microsoft SQL Server Parallel Data Warehouse (PDW) and Windows Azure HDInsights
4.4 Empower people-centric IT – Microsoft Virtual Desktop Infrastructure (VDI)
4.5 Microsoft talking about Cloud OS and private clouds: starting with Ray Ozzie in November, 2009 (was separated because of its length)
>>> 4.5.1 Tiny excerpts from official executive and/or corporate communications
>>> 4.5.2 More official communications in details from executives and/or corporate
The half-bakedness of the Microsoft cloud computing strategy in “pre-Nadella era” is particularly visible when one compares the four sections included here with that of The cloud services brokerage (CSB) business model and the HP Cloud Services [‘Experiencing the Cloud’, Feb 4, 2014]. CSB is a completely missing term on the whole Microsoft website (even on Technet). Even among 3d party communications invited to Microsoft events only one discussed that concept back to March 2011, and it was even not a central or global event, but a lonely Australian one. See Cloud Computing: Myths, challenges, opportunities and realities – taking control of your cloud strategy [Gartner, Oct 4, 2010]. Curiously there were 2 CSB companies for which Microsoft has published case studies on its site: the Nintex partner solution for the Windows Azure Platform back to September 2011, and the Strategic SaaS partner profit and loss case study for the Microsoft Online Services in May 2010.
Also HP’s Cloud Services offerings have a more advanced state of communications and even of delivery (but only in terms of the CSB aspect) than that of Microsoft. In addition HP’s strategy is based not only on the OpenStack initiative but on its own multivendor cloud services management software, an approach still partially existing in Microsoft’s current strategy. So HP’s strategy might be considered a more complete one, especially by people who were heavily influenced by HP’s very effective communications.
My description of the Microsoft cloud computing strategy (H1’FY04) is “half-baked” in true double sense: “half empty” meaning that the most essential elements are still missing, or “half full” meaning the opposite. IMHO everything depends on current reader’s perceptions. For a “softie” (whether an inside person, or an outside one) it will be “half full”, while for others it will “half empty”. So for the first group the “half-bakedness” should carry a positive meaning, while for the second group a negative one. There is no judge to decide between these two opinions. My point of view is a neutral one, meaning that important elements have already been introduced, but other, equally important elements are still missing.
1. The Microsoft way so far (pre-FY15)
Cloud OS Network: 5 important things to know [Microsoft in Government Blog, Feb 5, 2014] by Dan Mannion, Director, Public Sector Cloud Strategy
Microsoft recently announced the Microsoft Cloud OS Network, a new program that will help governments tackle the challenges of transitioning to the national cloud. In my travels since the announcement, I’ve heard a lot of questions from leaders about the Cloud OS Network and why it should matter to them. Here are the five most common questions with my answers.
1. What is the Cloud OS Network?
It’s a worldwide consortium of 25 cloud service providers that have standardized on the Microsoft Cloud Platform. Together, these providers cover more than 90 markets, serving more than 3 million customers and operating 2.4 million servers in more than 425 datacenters. As the world’s leading Microsoft cloud providers, they’re the first out of the gate with the latest technologies. When you work with one of them, you get a public cloud based in Microsoft Azure, one of the world’s largest platforms—and a Windows Server–based private cloud, the world’s most innovative platform.
2. What does the Cloud OS Network mean by “hybrid cloud”?
Think of the hybrid cloud as having three pillars: First there was the private cloud, based in your own datacenter; next came the public cloud enabled by Microsoft Azure and others; and now there’s the service provider cloud, accessible through the Cloud OS Network. By taking advantage of all three pillars, you get a consistent, connected “hybrid” cloud in which you can manage your infrastructure and applications freely, even moving them between clouds.
3. How will the Cloud OS Network handle my security concerns?
Of our inaugural Cloud OS Network partners, six are designing national clouds today—and government specialists from more countries will be signing up. These providers address unique government data security, privacy, and sovereignty concerns by developing solutions that can be certified to specific in-country requirements. And with local datacenters, their solutions will help you keep your data within your own borders.
These providers offer specialized government solutions now:
Capita IT Services (U.K.)
Outsourcery (U.K.)
Revera (New Zealand)
SingTel (Singapore)
Tieto (Finland/Norway/Sweden)
VTC Digilink (Vietnam)
For an up-to-date list, keep an eye on the Cloud OS Network website.
4. Why this group of service providers?
Many members of the Cloud OS Network have worked with Microsoft cloud services for a decade or more. Not only do they have the in-house skills and experience to deliver the most efficient, scalable, and secure cloud solutions to governments, but they’re also backed by Microsoft’s cloud expertise. Since 1997 when we launched the original Hotmail service, we’ve delivered more than 200 cloud services to billions of people worldwide. Taken together, that’s a level of experience that’s hard to beat.
5. How does Microsoft ensure the quality of these providers’ solutions?
Microsoft gives its Cloud OS Network partners implementation support that other providers don’t get. Only these partners have access to Microsoft intellectual property and solution architects to guide them in designing and deploying the most efficient, scalable clouds in their countries. By working with these select service providers, your government will have the direct support of Microsoft as you get your cloud up and running.
For more answers: Watch the program video to hear straight from the service providers. Or, contact a Cloud OS Network service provider in your country. If there isn’t one, take advantage of a partner in a neighboring country or contact Microsoft to nominate a local service provider to be part of the network. You can also tweet me a question @dmannion, and I’ll respond. Any way you do it, it’s vital to your cloud rollout’s success that you check out this great new program.
“Watch the program video”: The Cloud OS Network of Leading Cloud Service Providers [MSCloudOS YouTube channel, Dec 12, 2013]
Note that in that Cloud OS Network announcement [Dec 12, 2013] video only 6 companies—Outsourcery PLC, TeleComputing, T-Systems, Tieto, SingTel, and OVH.com—are represented out of those 25 announced 2 months ago. If you check the Cloud OS Network website indicated in the Feb 5, 2014 post for government customers you will find only a single company, Tieto with a sufficiently developed offering strategy:
Tieto – Cloud OS Network [TietoCorporation YouTube channel, Feb 3, 2014]
Note that on the Cloud OS Network website Tieto is described as:
Tieto is the largest Nordic IT services company providing full life-cycle services and product development for private and public sectors. Tieto is committed to develop enterprises and society through IT.
Tieto is a member of the Microsoft Cloud OS Network.
As a member of Cloud OS Network our customers will benefit on several levels. Tieto’s set of cloud transformation services includes unique data security and control capabilities as well as in-country data centres.
Datacenter without Boundaries – Tieto offers a true and complete hybrid cloud solution. Tieto can support our customers whether they have a dedicated environment, a hosted cloud solution with Tieto Productivity Cloud, or Microsoft’s public cloud (Windows Azure and Microsoft Office 365) or a hybrid solution combining them. Tieto Productivity Cloud, based on the Microsoft Cloud Platform, enables full service delivery over different cloud scenarios and smooth transitions between them.
Cloud Innovation Everywhere – Tieto Productivity Cloud is built on the R2 versions of Windows Server, System Center and the Windows Azure Pack, providing best-in-class cloud platform software supporting our customers’ IT infrastructure transformations. We help them make their businesses more efficient and build new businesses through standardization, virtualization, automation, and innovative new offerings. We help our customers move into the cloud step by step, in a pace that is suitable for them, and deliver the hybrid solution of legacy IT, private cloud and public cloud solution, that is suitable for their specific needs.
Productivity, CRM, Big data, BI, Office – all the enterprise Microsoft solutions you know and are familiar with, delivered from the most advanced, flexible and secure cloud solution available. Delivered the way you need it – private, hybrid and/or Microsoft cloud.
The tools you know – delivered the way you need.
Tieto Productivity Cloud is built in collaboration with Microsoft, and as a partner in the Microsoft Cloud OS Network, we can deliver the most advanced technology through our own cloud ecosystem integrated with your legacy systems.
As the largest Microsoft partner in the Nordics, together with deep industry knowledge, we support customers moving to the cloud with the latest Microsoft solutions.
Cost efficient
• Capex free
• Increased productivity
• Shared platform
Flexible
• Scaling up and down based
on business needs
• Fast automated deployments
Secure
• Latest technology used
to ensure secure data
• Private data center
Future proof with hybrid cloud
• Grows with hybrid clouds
• Controlled evergreen in private cloud
Get the best from the cloud!
Tieto can provide full services regardless the delivery model you need: On premise, Tieto’s Private Cloud (TPC) or a public cloud solution with Office 365 or Azure or a Hybrid solution fitted to your needs. Tieto supports all scenarios! You can select what ever suits your organization the best.
Example Scenario of a Hybrid Cloud Solution in Tieto Productivity Cloud.
Read more here
– some of the links go to other parts of Tieto’s services structure.
2. Microsoft Cloud OS vision (H1’FY14)
The topmost strategic intent defining the Cloud OS vision of Microsoft was detailed in my earlier post titled “Cloud first” from Microsoft is ready to change enterprise computing in all of its facets [‘Experiencing the Cloud’, June 4, 2013]
… represented by these alternative/partial titles explained later on in this composite post:
OR Choosing the Cloud Roadmap That’s Right for Your Business [MSCloudOS YouTube channel, June 3, 2013]
OR Microsoft transformation to a “cloud-first” (as a design principle to) business as described by Satya Nadella’s (*) Leading the Enterprise Cloud Era [The Official Microsoft Blog, June 3, 2013] post
OR Faster development, global scale, unmatched economics… Windows Azure delivers [Windows Azure MSDN blog, June 3, 2012] which is best summarized by Scott Guthrie (*) as the following enhancements to Windows Azure
OR as described by Brian Harry (*) in Visual Studio 2013 [Brian Harry’s MSDN blog, June 3, 2013]
OR as described by Brad Anderson (*) in TechEd 2013: After Today, Cloud Computing is No Longer a Spectator Sport [TechNet Blogs, June 3, 2013]
OR as described by Quentin Clark (*) in SQL Server 2014: Unlocking Real-Time Insights [TechNet Blogs, June 3, 2013]
OR as described by Antoine Leblond (*) in Continuing the Windows 8 vision with Windows 8.1 [Blogging Windows, May 30, 2013], and continued by Modern Business in Mind: Windows 8.1 at TechEd 2013[June 3, 2013] from Erwin Visser (*) describing some of the features that businesses can look forward to in Windows 8.1
OR putting all this together: Microsoft unveils what’s next for enterprise IT [press release, June 3, 2013]
Note that the necessity to include such a plethora of alternative/partial titles is proving by itself how much Microsoft’s H1’FY14 cloud computing strategy was half-baked.
Then the H1FY14 expression of the vision came out in the form of
Experience Microsoft Cloud OS vision [Microsoft page, Sept 15, 2013]
It’s a new day in IT. There are more apps, more devices, and now, more data than ever — all driven by the rise of cloud computing and the use of cloud services. With these technologies playing an ever present role in businesses, how can IT drive more efficiency and deliver new forms of value? Microsoft’s answer is the Cloud OS.
Big data, the cloud, and bring your own device are converging technology trends that represent real opportunities for IT to deliver more efficiencies and new value. By responding to these opportunities, IT can reduce the cost and complexity of running datacenters at scale, draw insights from any data, support employees wherever they work across any device, and create new business apps or transform existing ones.
Microsoft’s approach allows IT to get all the benefits of scale, speed, and agility while still protecting existing investments. This means IT can now rapidly build and deploy apps, flexibly manage IT services, and support real-time analytics across all forms of data.
Why Cloud OS? [Hybrid cloud, public cloud, and private cloud which are representing the overall infrastructure vision]
[pages you will reach when clicking on the above tiles, note the names of pages which are representing the particular and proper visions for the infrastructure, while the above tile names are representing the particular strategic intents:]
[Virtualization of the datacenter]
[Business intelligence and analytics from all data sources]
[Unified Device Management, Security and Compliance]
[Modern Business Applications using Cloud Services]
Aston Martin. Driving strategy and innovation with the power of the Microsoft Cloud OS vision
Behind every luxury sports car produced by Aston Martin is a sophisticated IT infrastructure. The goal of the Aston Martin IT team is to optimize that infrastructure so it performs as efficiently as the production line it supports. This video describes how Aston Martin has used cloud and hybrid-based solutions to deliver innovation and strategy to the business.
Read the case study [Microsoft Case Study: Windows Server 2012 – Aston Martin]
Related videos on the 4 subpages indicated by the tiles on the above page:
[Virtualization of the datacenter > Transform the datacenter]
[Business intelligence and analytics from all data sources > Unlock insights on any data]
you might click here as well
Why Microsoft
There are plenty of vendors who claim to meet your big data needs, but their solutions are not usually designed to handle today’s new data sources or built to take full advantage of the cloud. Some try to sell you on complex, expensive hardware solutions that are difficult to use while others provide limited data visualization solutions that address only one issue at a time. See how Microsoft offers a complete, flexible data platform that helps everyone at businesses like yours, from the front office to the server room, unlock insights from any data, big and small, no matter where it resides.
[Unified Device Management, Security and Compliance > Empower people-centric IT]
[Modern Business Applications using Cloud Services > Enable modern business applications]
Then the latest introductory videos for the above 4 vision aspects:
- Transform the Datacenter [MSCloudOS YouTube channel, Oct 30, 2013]
- Unlock Insights on Any Data [MSCloudOS YouTube channel, Nov 1, 2013]
- Empowering People-centric IT [MSCloudOS YouTube channel, Oct 30, 2013]
- Enable Modern Business Applications [MSCloudOS YouTube channel, Nov 1, 2013]
3. Microsoft Cloud OS delivery and ecosystem rollout (H1’FY14)
3. 1 Windows Server 2012 R2
Key Features In Windows Server 2012 R2 Explained [gizmodoAU YouTube channel, June 4, 2013] that was when the preview of it was released at TechEd North America 2013
Then all the essential details, especially that product’s relationship to the delivery of the whole Microsoft Cloud OS vision [12:10]: Introduction to Windows Server 2012 R2 [MSCloudOS YouTube channel, Sept 4, 2013] at TechEd EMEA 2013 in Barcelona
Announcing the General Availability of Windows Server 2012 R2: The Heart of Cloud OS[Windows Server Blog, Oct 18, 2013]
For years now, Microsoft has been building and operating some of the largest cloud applications in the world. The expertise culled from these experiences along with our established history of delivering market-leading enterprise operating systems, platforms, and applications has led us to develop a new approach for the modern era: the Microsoft Cloud OS.
Delivered as an enterprise-class, the simple and cost-effective server and cloud platform Windows Server 2012 R2 delivers significant value around seven key capabilities:
- Server virtualization.
- Storage.
- Networking.
- Server management and automation.
- Web and application platform.
- Access and information protection.
- Virtual Desktop Infrastructure.
To compete in the global economy and keep up with the pace of innovation, IT organizations must improve their agility, their efficiency, and their ability to better manage costs while enabling their business and end users to stay continuously productive.
Then I will recommend Windows Server 2012 R2 Private Cloud Virtualization and Storage Poster and Mini-Posters [Microsoft Download Center, Jan 23, 2014]
Windows Server 2012 R2 Private Cloud Virtualization and Storage Poster (whole poster)
Mini-posters
- Virtual Hard Disk and Cluster Shared Volumes Mini Poster
- Virtual Hard Disk Sharing Mini Poster
- Understanding Storage Architecture Mini Poster
- Storage Spaces and Deduplication Mini Poster
- Scale-Out and SMB Mini Poster
- Hyper-V and Failover Clustering Mini Poster
These posters provide a visual reference for understanding key private cloud storage and virtualization technologies in Windows Server 2012 R2. They focus on understanding storage architecture, virtual hard disks, cluster shared volumes, scale-out file servers, storage spaces, data deduplication, Hyper-V, Failover Clustering, and virtual hard disk sharing.
as well as Windows Server 2012 R2 Products and Editions Comparison [Microsoft Download Center, Feb 7, 2014]
This chart illustrates the differences among the various Windows Server 2012 R2 products and editions, including the various editions of Windows Server, Microsoft Hyper-V Server, Storage Server, and MultiPoint Server. The chart includes information about locks and limits (such as the maximum number of connections of various kinds, domain-joining capability, and CPU and RAM limits), which server roles are supported, and which server features are available.
Finally Windows Server 2012 R2 [Microsoft product site, Oct 17, 2013]
Windows Server 2012 R2 provides enterprise-class datacenter and hybrid cloud solutions that are simple to deploy, cost-effective, application-focused, and user-centric.
Greater flexibility and agility with Windows Server 2012 R2
At the heart of the Microsoft Cloud OS vision, Windows Server 2012 R2 brings Microsoft’s experience delivering global-scale cloud services into your infrastructure with new features and enhancements in virtualization, management, storage, networking, virtual desktop infrastructure, access and information protection, the web and application platform, and more.
- Start your evaluation
- Read the Windows Server 2012 R2 Datasheet
- Read the Windows Server 2012 R2 White Paper
- Learn about Windows Server 2012 R2
Telco giant uses hybrid-cloud strategy to trim IT costs by 15%, gain agility
Telefónica is using a hybrid private-public cloud strategy based on Microsoft software to reduce IT costs by 15%, ramp up business agility, and increase data center flexibility and reliability.
Limo firm virtualizes biggest workloads while improving availability, reducing costs
By using Windows Server 2012, Microsoft System Center 2012 Service Pack 1, and Microsoft SQL Server 2012, EmpireCLS virtualized its dispatch and reservation system and slashed disaster recovery time from three minutes to three seconds.
Benefits
With Windows Server 2012 R2 you can scale to run your most important workloads with robust recovery options. You’ll achieve value quickly with a wide range of cost-effective, high-performance storage options and simplified delivery of multi-tenant IT services. You can build, deploy, operate, and monitor applications on-premises and in the cloud. Empower users with secure access to corporate resources on the devices they choose.
Enterprise-class
Improve performance and scale capacity more efficiently to run your largest workloads while enabling robust recovery options to protect against outages.
Simple and cost-effective
Deliver multi-tenant-aware storage and networking multi-tenancy capabilities for storage and networking on low-cost, industry-standard hardware.
Application focused
With enhanced support for open frameworks, you can build, deploy, and scale applications and websites with more flexibility by unlocking application portability between on-premises environments and public and service provider clouds.
User-centric
Deploy a virtual desktop infrastructure and lower storage costs significantly using a broad range of storage options and VHD deduplication
Capabilities
- Server virtualization
- Storage
- Networking
- Server management and automation
- Web and application platform
- Access and information protection
- Virtual desktop infrastructure
Server virtualization
Take advantage of the cost savings of virtualization, and maximize server hardware investments by consolidating your servers as virtual machines on a single physical host. Hyper-V runs multiple operating systems including Windows, Linux, and others, in parallel, on a single server. Windows Server 2012 R2 extends Hyper-V’s capabilities with additional features and industry-leading scalability for host processors and memory.
Storage
Whatever your storage platform, the data it holds is the bedrock of your business. Windows Server 2012 R2 helps you optimize your existing storage investments, such as SANs. It also lets you build scalable, high-performance, highly available storage solutions using industry-standard hardware and Windows Server 2012 R2. Windows Server 2012 R2 helps ensure your storage remains continuously available, so your services can be, continuously available too.
Networking
You can manage an entire network as a single server, so you get the reliability and scalability of multiple servers at a lower cost. Automatic rerouting around storage, server, and network failures keeps file services online with minimal noticeable downtime. Together with System Center 2012 R2, Windows Server 2012 R2 can provide an end-to-end software defined networking solution across public, private, and hybrid cloud implementations.
Server management and automation
Following a standards-based management approach, the Windows Management Framework provides a common platform for automation and integration to help you automate your routine tasks with tools like Windows PowerShell. Other improvements help simplify deployment, ensure that the components of your datacenters have the correct configuration, and enable you to take action to manage across multiple servers through a single relevant dashboard in Server Manager.
Web and application platform
Windows Server 2012 R2 builds on the tradition of the Windows Server family as a proven application platform, with thousands of applications already built and deployed and a community of millions of knowledgeable and skilled developers already in place. You can build and deploy applications either on-premises or in the cloud—or both at once, with hybrid solutions that work in both environments.
Access and information protection
With Microsoft’s Access and Information Protection solutions, you can manage a single identity for each user, across both on-premises and cloud-based (SaaS) applications. You define a user’s level of access to information and applications each user has to information and applications based on who they are, what they are accessing, and from which device—, even applying multi-factor authentication. You can provide secure remote access to your mobile workers using the Windows Server Remote Access (RRAS) capabilities of DirectAccess and VPN (including automatic VPN connections) and enable your users to sync their work files from a corporate server to their devices. Also, you can manage mobile devices to remove corporate data and applications when a device is lost, stolen, or retired from use.
Virtual desktop infrastructure
With Windows Server 2012 R2, it’s even easier to deploy and deliver virtual resources across devices. VDI technologies offer easy access to a rich, full-fidelity Windows environment running in the datacenter, from virtually any device. Through Hyper-V and Remote Desktop Services, Microsoft offers three flexible VDI deployment options in a single solution: Pooled Desktops, Personal Desktops, and Remote Desktop Sessions.
3.2 System Center 2012 R2
Introduction to System Center 2012 R2 [Channel 9 via EPC Group.net YouTube channel, on Channel 9: June 3, 2013; on this YouTube: June 12, 2013 ] that was when the preview of it was released at TechEd North America 2013
Announcing the General Availability of System Center 2012 R2: Management Delivered [The System Center Team Blog, Oct 18, 2013]
he Cloud OS vision combines Microsoft knowledge and experiences with today’s trends and technology innovations to deliver a modern platform of products and services that helps organizations transform their current server environment into a highly elastic, scalable, and reliable cloud infrastructure. Utilizing the software that powers the Cloud OS vision, organizations can quickly and flexibly build and manage modern applications across platforms, locations, and devices, unlock insights from volumes of existing and new data, and support end-user productivity wherever and on whatever device they choose. At the heart of Cloud OS is Windows Server 2012 R2 and System Center 2012 R2.
Today, we are pleased to announce the general availability of System Center 2012 R2 and Windows Server 2012 R2.
System Center 2012 R2 effectively manages the scale and performance that Windows Server 2012 R2 offers. Building on System Center 2012, this release enables at-scale management of major Windows Server 2012 R2 capabilities, including running VM snapshots, dynamic VHDX resize, and Storage Spaces.
System Center 2012 R2 also extends software-defined networking in Windows Server 2012 R2 with provisioning and management support for a multitenant VPN gateway to enable seamless extension of datacenter capacity. System Center 2012 R2 will continue to help you provision and manage a flexible hybrid IT environment that adapts dynamically to changing business needs, including migrating workloads to Windows Azure Virtual Machines and managing them consistently.
We’re very proud of the releases of Windows 8.1 and Window 8.1 RT, and the enhancements they bring. System Center 2012 R2 Configuration Manager and Windows Intune fully support these new versions of Windows, and Windows Server 2012 R2 helps enable greater mobility and access through features including Workplace Join and Work Folders.
What to do next?
If you haven’t begun evaluating System Center 2012 R2, Windows Server 2012 R2, and Windows Intune, it’s a great time to start.
- Download an evaluation of System Center 2012 R2 Configuration Manager
- Download an evaluation of Windows Server 2012 R2
- Sign up for a free trial of Windows Intune
Let us know what you think – stay engaged in the communities, and share your success stories. We look forward to hearing from you!
Unified management for Cloud OS with System Center 2012 R2 [Microsoft product site, Oct 17, 2013]
System Center 2012 R2
System Center 2012 R2 delivers unified management across on-premises, service provider, and Windows Azure environments, in a manner that’s simple, cost-effective, application focused, and enterprise-class.
System Center 2012 R2 delivers unified management across on-premises, service provider, and Windows Azure environments, thereby enabling the Microsoft Cloud OS. System Center 2012 R2 offers exciting new features and enhancements across [ 02 | ] infrastructure provisioning, [ 03 | ]infrastructure monitoring, [ 04 | ] application performance monitoring, [ 05 | ] automation and self-service, and [ 06 | ] IT service management.
- Start your evaluation today
- Read the System Center 2012 R2 Datasheet
- Read the System Center 2012 R2 White Paper
- See how System Center 2012 R2 Configuration Manager and Windows Intune helps manage users and their devices
Medical center gains cost-effective disaster recovery, IT cost savings with upgrade
DHMC used the Windows Server 2012 R2 operating system and Microsoft System Center 2012 R2 to create a disaster recovery solution and further streamline data center management.
What’s new in System Center 2012 R2
This Microsoft Virtual Academy module introduces the Cloud OS and provides an overview of System Center, including an introduction to what is new with System Center 2012 R2.
Watch the videos of the Jump Start [ 03 | Windows Azure Pack related also]
Benefits
System Center enables the Microsoft Cloud OS by delivering unified management across on-premises, service provider, and Windows Azure environments.
Application focused
System Center enables easy workload portability between Windows Server and Windows Azure. It helps you deliver predictable line-of-business application SLAs by providing deep insight and diagnostics for your .NET and Java applications. Global Service Monitor and System Center Advisor deliver application health and performance insights from Windows Azure. System Center helps you provision your apps faster and repeatably using service templates. Your application developers and operations staff can help you take applications to market faster through built-in System Center-Visual Studio dev-ops integration. Finally, System Center provides your application owners with a unified, self-service view across clouds.
Enterprise-class
System Center 2012 R2 delivers best-in-class management for Windows Server environments that your critical business applications run on. It provides extensive built-in knowledge to help you optimize performance and availability for first-party Microsoft workloads like Exchange, SQL, and SharePoint. System Center helps you bridge physical and virtual networks, thereby enabling flexible workload mobility in hybrid environments. It can help you optimize your investments in SAN storage. System Center also provides robust heterogeneous datacenter management, including multiple hypervisors and Linux support. Finally, System Center enables unified monitoring for your on-premises and Windows Azure infrastructure, helping you to extend your existing investments and skill-sets.
Simple and cost-effective
To make it easier to deploy, we deliver service templates and runbooks for System Center components. You can easily integrate System Center capabilities with your existing management tools through the built-in web-service interfaces and Integration Packs. System Center can help you optimize storage cost-performance for your business-critical workloads by effectively managing Windows Server file-based storage and Storage Spaces. It also provides extensible automation and integration, thereby helping you to operate your infrastructure in a cost-effective and predictable manner.
Capabilities
- Infrastructure provisioning
- Infrastructure monitoring
- Automation and self-service
- Application performance monitoring
- IT service management
Infrastructure provisioning
System Center helps you manage virtual and cloud environments with full support for Windows Server capabilities, including industry-leading Hyper-V scale and performance, plus support for VMware vSphere and Citrix XenServer. It also delivers robust support for Linux-based environments, with full support for Dynamic Memory. System Center allows VM connectivity to fibre channel-based SAN so you can virtualize the most demanding workloads and connect them to your highest-tier storage platforms. To drive down storage costs for your business-critical workloads, it enables bare metal provisioning and cluster creation of scale-out file server clusters. System Center enables virtual networking for multitenant environments along with automated provisioning of edge gateways that bridge physical and virtual networks. System Center delivers reliable and cost-effective automation to help you drive operational efficiency. You can also migrate on-premises workloads to Windows Azure through the familiar System Center experience. The Configuration Manager component helps you automate physical server deployments, software inventory, and in-guest updates.
Infrastructure monitoring
System Center provides best-of-breed Windows Server monitoring and robust cross-platform monitoring support (including RHEL/SUSE Linux, Oracle Solaris, HP-UX, and IBM AIX). You can assure physical, virtual, and cloud infrastructure health with the familiar Operations Manager console. Built-in network topology discovery allows you to monitor the health of your network devices. The connector between VMM and Operations Manager components enables granular monitoring of your private cloud infrastructure resources. The System Center Management Pack for Windows Azure allows granular monitoring of Windows Azure resources. You can monitor your VMware infrastructure with the VEEAM Management Pack. And you can ensure reliable workload configurations using the System Center Advisor connector for Operations Manager.
Automation and self-service
Use service templates for faster and repeatable application and workload provisioning—for example, to define and deploy a SharePoint farm for use by application owners. With the Windows Azure Pack, you can deploy scalable, multi-VM infrastructure services such as SQL clusters for use by application owners. Work with application owners to define the policies that govern the underlying infrastructure services, empowering them while retaining control. To ensure hybrid IT consistency between on-premises and Windows Azure environments, System Center provides unified views (through the App Controller component) and supports common deployment artifacts such as VHDs for Windows Server and Linux. Finally, System Center enables dynamic capacity expansion to support application needs through robust automation workflows (based on PowerShell and the Orchestrator component) and Integration Packs (including Integration Packs for Windows Azure and SharePoint).
Application performance monitoring
System Center assures LOB application SLAs by providing deep application insight for .NET and Java applications, including line-of-code level traceability to pinpoint and resolve issues that impact application health. Through integration with System Center Alliance partner BlueStripe, System Center can enable transaction monitoring. Achieve a rapid application lifecycle by delivering dev-ops capabilities that span people, process, and systems. Deep Visual Studio-System Center integration makes it possible for developers to work productively with their operations counterparts in a cloud-optimized release cadence. System Center Global Service Monitor gives you outside-in monitoring for web applications through Windows Azure-based global points of presence for a 360-degree view of application health.
IT service management
System Center offers easy publishing and consumption of IT services by enabling self-service requests for private cloud capacity through a Service Catalog and Cloud Service Process Pack. You get deep integration of people, process and knowledge with a CMDB as well as pre-defined industry-standard workflows for core datacenter processes. You can even measure and increase efficiencies of your operation through granular resource metering for chargeback combined with a data warehouse for SLA tracking and reporting.
3.3 Windows Azure Pack
What’s In Azure Pack For Windows Server? [gizmodoAU YouTube channel, June 4, 2013] that was when the preview of it was released at TechEd North America 2013
Windows Azure: Announcing Support for Windows Server 2012 R2 + Some Nice Price Cuts [ScottGu’s Blog, Oct 18, 2013]
Today we released some great updates to Windows Azure:
- Virtual Machines: Support for Windows Server 2012 R2
- Cloud Services: Support for Windows Server 2012 R2 and .NET 4.5.1
- Windows Azure Pack: Use Windows Azure features on-premises using Windows Server 2012 R2
- Price Cuts: Up to 22% Price Reduction on Memory-Intensive Instances
Below are more details about each of the improvements:
Virtual Machines: Support for Windows Server 2012 R2
This morning we announced the release of Windows Server 2012 R2 – which is a fantastic update to Windows Server and includes a ton of great enhancements.
This morning we are also excited to announce that the general availability image of Windows Server 2012 R2 is now supported on Windows Azure. Windows Azure is the first cloud provider to offer the final release of Windows Server 2012 R2, and it is incredibly easy to launch your own Windows Server 2012 R2 instance with it.
…Cloud Services: Support for using Windows Server 2012 R2 with Web and Worker Roles
Today’s Windows Azure release also allows you to now use Windows Server 2012 R2 and .NET 4.5.1 within Web and Worker Roles within Cloud Service based applications.
…Windows Azure Pack: Use Windows Azure features on Windows Server 2012 R2
Today we also made generally available the Windows Azure Pack, which is a free download that enables you to run Windows Azure Technology within your own datacenter, an on-premises private cloud environment, or with one of our service provider/hosting partners who run Windows Server.
Windows Azure Pack enables you to use a management portal that has the exact same UI as the Windows Azure Management Portal, and within which you can create and manage Virtual Machines, Web Sites, and Service Bus – all of which can run on Windows Server and System Center.
The services provided with the Windows Azure Pack are consistent with the services offered within our Windows Azure public cloud offering. This consistency enables organizations and developers to build applications and solutions that can run in any hosting environment – and which use the same development and management approach. The end result is an offering with incredible flexibility.
Price Cuts: Up to 22% Reduction on Memory Intensive Instances
Today we are also reducing prices by up to 22% on our memory-intensive VM instances (specifically our A5, A6, and A7 instances). These price reductions apply to both Windows and Linux VM instances, as well as for Cloud Service based applications:
Deliver Your Cloud like A Hoster? Yes Please, with Windows Azure Pack For Windows Server 2012 [“TechNet Deutschland in Kooperation mit ESCde” YouTube channel, Nov 23, 2013]
Azure Pack, Private Cloud, Windows Server [Microsoft product site, Oct 17, 2013]
Windows Azure Pack
The Windows Azure Pack delivers Windows Azure technologies for you to run inside your datacenter. Offer rich, self-service, multi-tenant services and experiences that are consistent with Microsoft’s public cloud offering.
Windows Azure-consistent experiences and services in your datacenter
The Windows Azure Pack is a collection of Windows Azure technologies available to Microsoft customers at no additional cost. Once installed in your datacenter, the Windows Azure Pack integrates with System Center and Windows Server to help provide a self-service portal for managing services such as websites, Virtual Machines, and Service Bus; a portal for administrators to manage resource clouds; scalable web hosting; and more.
Benefits
Self-service IT from your datacenter
Deliver IT services through a rich self-service portal to help enable hybrid cloud scenarios across private, public, and hosted clouds.
Web PAAS – Platform-as-a-Service
Create high-density, scalable web application hosting services that are simpler to deploy and administer.
IAAS – Infrastructure-as-a-Service
Create Infrastructure as a Service offerings for Windows Server and Linux VMs, integrated with software defined networking capabilities for straightforward migration and deployment.
Database as a service
Create cloud-based database offerings that are easily provisioned and administered.
Developer friendly
Build and deploy applications using many popular development frameworks, platforms, and tools including source control repositories.
Capabilities
The Windows Azure Pack is a collection of Windows Azure technologies available to Microsoft customers at no additional cost. Once installed in your datacenter, the Windows Azure Pack integrates with System Center and Windows Server to help provide the following capabilities:
Management portal for tenants
A Windows Azure-consistent, customizable self-service portal experience for provisioning, monitoring and management of services such as Web Sites, Virtual Machines, and Service Bus.
Management portal for administrators
A portal for administrators to configure and manage resource clouds, user accounts, tenant offers, quotas, and pricing.
Service management API
The foundation for the capabilities in the management portal, the service management API is an OData REST API that helps enable a range of integration scenarios including custom portals and billing systems.
Web Sites
Consistent with Windows Azure Web Sites, this service helps provide a high-density, scalable shared web hosting platform for ASP.NET, PHP, and Node.js web applications. It includes a customizable web application gallery of popular open source web applications and integration with source control systems for custom-developed websites and applications.
Virtual Machines
Consistent with Windows Azure Virtual Machines, this service helps provide Infrastructure-as-a-Service (IaaS) capabilities for Windows and Linux virtual machines (VMs). It includes a VM template gallery, scaling options, and virtual networking capabilities.
Service Bus
Consistent with Windows Azure Service Bus, this service helps provide reliable messaging services between distributed applications. It includes queued and topic-based publish/subscribe capabilities.
Automation and extensibility
The Windows Azure Pack also includes capabilities for automating and integrating additional custom services into the services framework, including a runbook editor and execution environment.
Windows Azure Pack Webinar [Cloud OS Community (UK) YouTube channel, Jan 13, 2014]
3.4 SQL Server 2014 (CTP1, CTP2)
What’s new in SQL Server 2014? [gizmodoAU YouTube channel, June 5, 2013] that was when the preview Beta (CTP1) of it was released at TechEd North America 2013
Is Microsoft Getting Too Far Ahead of Its Customers? [SQLServerProMag YouTube channel, June 24, 2013]
What’s new in SQL Server 2014 – feature drilldown [SQL Server 2014 – Features Drilldown] [Channel 9 via EPC Group.net YouTube channel, on Channel 9: Sept 10, 2013; on this YouTube: Sept 17, 2013 ]
SQL Server 2014 CTP 2 Now Available [SQL Server Team Blog, Oct 17, 2013]
Microsoft SQL Server 2014 CTP2 was announced by Quentin Clark during the Microsoft SQL PASS 2013 keynote. This second public CTP is essentially feature complete and enables you to try and test all of the capabilities of the full SQL Server 2014 release. Below you will find an overview of SQL Server 2014 as well as key new capabilities added in CTP2:
SQL Server 2014 helps organizations by delivering:
- Mission Critical Performance across all database workloads with In-Memory for online transaction processing (OLTP), data warehousing and business intelligence built-in as well as greater scale and availability
- Platform for Hybrid Cloud enabling organizations to more easily build, deploy and manage database solutions that span on-premises and cloud
- Faster Insights from Any Data with a complete BI solution using familiar tools like Excel
Thank you to those that have already downloaded SQL Server 2014 CTP1 and started seeing first hand the performance gains that in-memory capabilities deliver along with better high availability with AlwaysOn enhancements. CTP2 introduces additional mission critical capabilities with further enhancements to the in-memory technologies along with new hybrid cloud capabilities.
What’s new in SQL Server 2014 CTP2?
New Mission Critical Capabilities and Enhancements
- Enhanced In-Memory OLTP, including new tools which will help you identify and migrate the tables and stored procedures will benefit most from In-Memory OLTP, as well as greater T-SQL compatibility and new indexes which enables more customers to take advantage of our solution.
- High Availability for In-Memory OLTP Databases: AlwaysOn Availability Groups are supported for In-Memory OLTP, giving you in-memory performance gains with high availability. IO Resource Governance, enabling customers to more effectively manage IO across multiple databases and/or classes of databases to provide more predictable IO for your most critical workloads. Customers today can already manage CPU and memory.
- Improved resiliency with Windows Server 2012 R2 by taking advantage of Cluster Shared Volumes (CSVs). CSV’s provide improved fault detection and recovery in the case of downtime.
- Delayed Durability, providing the option for increased transaction throughput and lower latency for OLTP applications where performance and latency needs outweigh the need for 100% durability.
New Hybrid Cloud Capabilities and Enhancements
By enabling the above in-memory performance capabilities for your SQL Server instances running in Windows Azure Virtual Machines, you will see significant transaction and query performance gains. In addition there are new capabilities listed below that will allow you to unlock new hybrid scenarios for SQL Server.
- Managed Backup to Windows Azure, enabling you to backup on-premises SQL Server databases to Windows Azure storage directly in SSMS. Managed Backup also optimizes backup policy based on usage, an advantage over the manual Backup to Windows Azure.
- Encrypted Backup, offering customer the ability to encrypt both on-premises backup and backups to Windows Azure for enhance security.
- Enhanced disaster recovery to Windows Azure with simplified UI, enabling customers to more easily add Windows Azure Virtual Machines as AlwaysOn secondaries in SQL Server Management Studio for greater cost-effective data protection and disaster recovery solution. Customers may also use the secondaries in Windows Azure for to scale and offload reporting and backups.
- SQL Server Data Files in Windows Azure – New capability to store large databases (>16TB) in Windows Azure and the ability to stream the database as a backend for SQL Server applications running on-premises or in the cloud.
Learn more and download SQL Server 2014 CTP2
SQL Server 2014 helps address key business challenges of ever growing data volumes, the need to transact and process data faster, the scalability and efficiency of cloud computing and an ever growing hunger for business insights. With SQL Server 2014 you can now unlock real-time insights with mission critical and cloud performance and take advantage of one of the most comprehensive BI solutions in the marketplace today.
Many customers are already realizing the significant benefits of the new in-memory technologies in SQL Server 2014 including: Edgenet, Bwin, SBI Liquidity, TPP and Ferranti. Stay tuned for an upcoming blog highlighting the impact in-memory had to each of their businesses.
Learn more about SQL Server 2014 and download the datasheet and whitepapers here. Also if you would like to learn more about SQL Server In-Memory best practices, check out this SQL Server 2014 in-memory blog series compilation. There is also a SQL Server 2014 hybrid cloud scenarios blog compilation for learning best practices.
Also if you haven’t already download SQL Server 2014 CTP 2 and see how much faster your SQL Server applications run! The CTP2 image is also available on Windows Azure, so you can easily develop and test the new features of SQL Server 2014.
SQL Server Pro Editorial Jan 2014: The In-Memory Revolution [SQLServerProMag YouTube channel, Dec 3, 2013]
SQL Server 2014 [Microsoft product site, June 3 –> Oct 16, 2013]
SQL Server 2014 CTP2
Microsoft SQL Server 2014 brings to market new in-memory capabilities built into the core database and provides new cloud capabilities to simplify cloud adoption for your SQL databases and help you unlock new hybrid scenarios.
Microsoft SQL Server 2014 builds on the mission-critical capabilities delivered in the prior release by providing breakthrough performance, availability and manageability for your mission critical applications. SQL Server 2014 delivers new in-memory capabilities built into the core database for OLTP and data warehousing, which complement our existing in-memory data warehousing and BI capabilities for the most comprehensive in-memory database solution in the market.
SQL Server 2014 also provides new disaster recovery and backup solutions with Windows Azure, enabling customers to use their existing skills with the on-premises product offerings to take advantage of Microsoft’s global datacenters. In addition, SQL Server 2014 takes advantage of new Windows Server 2012 and Windows Server 2012 R2 capabilities to give you unparalleled scalability for your database application in a physical or virtual environment.
Edgenet Gain Real-Time Access to Retail Product Data with In-Memory Technology [MSCloudOS YouTube channel, June 3, 2013]
Next Steps
- See the announcement made at TechEd North America
- In-Memory OLTP White Paper
- SQL Server Platform for Hybrid Cloud TDM White Paper
- Download Backup to Windows Azure for all versions of SQL Server
- Sign up for Microsoft products and services alerts
Learn more about SQL Server 2014
3.5 Windows Intune
Putting the Easy in IT: Windows Intune Launches Today [Microsoft features story, March 23, 2011]
Microsoft today launched Windows Intune, a cloud-based solution that lets IT pros provide management and security of PCs, all with only a Web connection. Users can “try before they buy” with a 30-day trial subscription. Paid subscriptions include an upgrade to Windows 7.
When Microsoft PC management and security solutions go to the cloud, the result is Windows Intune – a new Microsoft product to help businesses manage, secure and update their fleet of PCs.
Windows Intune, which launches today at the Microsoft Management Summit (MMS) in Las Vegas, makes it possible for IT professionals to provide PC management and security services to their organization or client over the Internet – at a low monthly cost, said Rich Reynolds, general manager of Windows Commercial Marketing.
“If you have a PC and can connect it to the Internet, it can be managed and better protected with Windows Intune – and that’s a benefit for IT and for end users,” Reynolds said. “It’s a solution for customers of all sizes, especially those with a lightly managed or unmanaged PC environment.”
Subscriptions to Windows Intune are available now for purchase in 35 countries, or users can “try before they buy” with a free 30-day trial, he said. Paying Windows Intune customers also receive upgrade rights to Windows 7 Enterprise and future versions of Windows, ultimately giving PC users the best productivity experience with their Windows PC and helping IT lower support costs by standardizing on a single version of Windows. Subscribers also have the option of adding Microsoft Desktop Optimization Pack (MDOP) tools, which will include two new updates announced today: Microsoft BitLocker Administration and Monitoring, and Diagnostics and Recovery Toolset.
The inclusion of the Windows 7 IT features makes Intune “a very compelling package,” Reynolds said.
From a single console, the Windows Intune cloud service lets an IT manager see across all of the PCs they manage, including being able to manage updates on PCs, track what software and hardware users have installed, and provide remote assistance. It also includes endpoint protection based on Microsoft Forefront technologies.
Once IT employees sign up all the PCs in their environment, they can “drill down, and if needed, take action so that everybody’s up-to-date and highly secure” regardless of whether they’re connected to the corporate network or just the Internet, Reynolds said. “You can make sure everyone has the latest updates, or see if someone’s running out of disk space, or see what hardware exists,” Reynolds said. “It’s easy to use, and it’s all in one place – an IT professional could take a look at home on a Sunday morning or at a coffee shop or anywhere that they have access to the Internet.”
Windows Intune is not just for IT professionals – it also works well for companies that provide IT solutions such as San Jose-based InfinIT Consulting, said Jerod Powell, the company’s CEO and cofounder.
Powell said InfinIT Consulting hosts cloud services and provides IT consulting, including managing the IT of “some pretty large clients” using a beta version of Windows Intune.
Powell said his company is dedicated to Microsoft solutions, and “wholeheartedly jumped in and embraced Windows Intune.” His clients have found it to be a low-cost solution that keeps them up to date and allows them to upgrade their operating system to Windows 7.
“It’s easy to sell, and it augments our existing services well knowing that when Microsoft decides to take an initiative with a product line, they go all the way with it,” Powell said.
Powell said his company worked with Microsoft during the Windows Intune beta to provide feedback. Suggestions like those from InfinIT were valuable in shaping the final product, said Joseph Dadzie, Intune’s principal group program manager.
Dadzie and his team developed Windows Intune. When it was released for beta a year ago, the team was expecting 1,000 customers to participate. They got that many in just 36 hours. Due to high interest, an expanded beta program opened in July, and many more customers participated – some who used Windows Intune to manage up to 3,000 PCs.
“Beta was great,” Dadzie said. “We got a lot of valuable feedback and learning both from customers and from running the service itself.”
Dadzie said one of the team’s main challenges was to make the product powerful, but also easy to use. In the future, they look forward to evolving Windows Intune to meet the changing needs of the professional environment, including more employees wanting to work remotely, and working from a wider variety of devices.
“It’s not only the employees who want to work from home – the IT folks also want to work from anywhere, so having a service that is cloud-based is a powerful way to help them manage everything but also reduce their costs,” Dadzie said.
He encouraged potential customers to try a 30-day trial version of Windows Intune.
“Microsoft is all-in when it comes to the cloud, and this is just proof of it. We’ll continue to evolve the product to meet customer needs,” Dadzie said. “We want to make IT’s job
Delivering Unified Device Management with Windows Intune and System Center 2012 Configuration Manager SP1 [Windows Intune Blog, Jan 15, 2013]
This post is from Mike Schutz, General Manager
Windows Server and Management Product Marketing
Back in September, we announced our strategy around unified device management, and how the next releases of Windows Intune and System Center 2012 Configuration Manager will deliver on that vision. As part of today’s update to our Cloud OS vision, we’re pleased to announce that System Center 2012 Configuration Manager and Endpoint Protection Service Pack 1, as well as the latest Windows Intune service, are available today.
Together, these releases deliver a unified device management solution for the enterprise, built on a “People-centric” model, where the user is the focus, not the device. IT is able to provide users with access to the corporate resources (applications and data) they need on the devices they choose. Administrators are able to address the unique challenges created by Bring Your Own Device policies by being able to identify and manage endpoint devices, including Windows PCs (physical and virtual), tablets, smartphones, Macs, and embedded devices all through a unified administration console.
This blog post highlights new device management capabilities in Windows Intune and System Center 2012 Configuration Manager SP1. For information about new cloud and datacenter capabilities, please read the blog post located here.
Windows Intune addresses new challenges IT departments face when managing devices, including:
- Providing management and software distribution across a range of mobile devices and platforms, including Windows RT, Windows Phone 8, Android, and iOS
- Through integration with Configuration Manager 2012 SP1, IT administrators will be able to manage both corporate- and personally-owned devices with a single console, making it easier to identify and enforce compliance
- A self-service portal for selecting and installing company apps
With the latest release, the Windows Intune service is now expanded to 45 additional countries taking the total to 87 countries worldwide.
Configuration Manager 2012 SP1 contains several enhancements, including:
- Support for Windows 8 and Windows Server 2012, including delivery of Windows 8 applications, the ability to limit downloads on 3G and 4G network connections to prevent unwanted data charges, and support for Windows To Go
- Native management of Windows Embedded devices
- Support for PowerShell for administrative tasks
- Windows Azure-based Distribution Points
- Support for Mac OS X devices and Linux and Unix servers
Endpoint Protection 2012 SP1 contains enhancements, including:
- Ability to automatically deploy definition update three times per day
- Real-time administrative actions to update definitions, scan, and remediate issues quickly
- Client-side merge of antimalware policies
For more information and to sign up for a free 30-day trial subscription to Windows Intune, click here. SP1 can be downloaded by MSDN and TechNet subscribers as well as through the Volume Licensing Software Center.
From Michael Park and Mike Schutz: Cloud OS Announcement [Microsoft transcript, Jan 15, 2013]
Michael Park: System Center 2012 SP1 and the new Windows Intune cloud-based service that’s now available provide a unified PC and mobile device management solution. It’s a comprehensive approach that lets IT use one management solution to provide users with access to corporate resources on the devices that they choose, and therefore represents a win for both users as well as IT. This solution provides management and software distribution with enterprise scale of up to 100,000 devices.
Windows Intune is now offered in 87 countries around the world, representing the majority of the world’s population.
This combination of Windows Intune and System Center is really ideal for helping IT secure and manage the new generation of powerful Windows 8 PCs, Windows RT tablets, Windows Phone 8 smartphones, as well as all the diverse other platforms in today’s modern enterprise, including Android and iOS. So this is a really exciting announcement for us to help bring together the management of PCs and devices to help IT and end users at the same time.
From: Microsoft unleashes fall wave of enterprise cloud solutions [press release, Oct 7, 2013]
People and devices in the cloud
The proliferation of cloud applications, data and consumer devices is moving many enterprises to a bring-your-own-device model. The new release of Windows Intune, also available Oct. 18, combines with System Center Configuration Manager to help IT departments give mobile employees security-enhanced access to the applications and data they need on the Windows, iOS and Android devices of their choice. This unified management environment for PCs and mobile devices complements the new access and information protection capabilities in Windows Server 2012 R2.
Further, with Windows Server 2012 R2 Microsoft is introducing the Microsoft Remote Desktop app, available for download in application stores later this month, to provide easy access to PCs and virtual desktops on a variety of devices and platforms, including Windows, Windows RT, iOS, OS X and Android.
Windows Intune [Microsoft product site, Oct 17, 2013]
Windows Intune delivers cloud capabilities for PC and mobile device management.
Manage PC and mobile devices from the cloud
Windows Intune lets you manage PCs and mobile devices from the cloud, enabling people to use the devices they choose to access applications and data while following corporate policies.
The web-based administration console in Windows Intune provides simplified management of client computers in your organization, including Windows, Windows RT, Windows Phone 8, Apple iOS, and Android devices. You can upload and publish software packages, configure and deploy management and security policies, and hardware and software computer inventory without on-premises infrastructure.
Choose the management solution that’s right for you
You can use Windows Intune on its own for cloud-based management of PCs and mobile devices, or integrate it with System Center 2012 R2 Configuration Manager to manage your corporate-connected Windows PCs, Macs and Unix/Linux Servers on-premises along with your users’ mobile devices together in a complete, comprehensive management solution using a single administrative console, infrastructure, and reporting system.
- Sign up for a free Windows Intune 30-day trial
- Watch the TechEd presentation on Enabling People-centric IT
- Read the Windows Intune Datasheet
- Learn about System Center 2012 R2 Configuration Manager
- Windows Intune Trust Center
Luxury sports car maker uses online PC management to boost staff productivity
Aston Martin’s IT team uses Windows Intune to keep laptops, mobile devices, and smartphones reliable and secure, safeguard corporate data stored on them, and support remote sales and engineering staff so they stay productive on the road, working with global dealerships.
Automotive retailer saves $1.3 million with Windows Intune
Toyota Motor Europe (TME) had no tools to manage 3,500 car-diagnostic PCs running outside the corporate domain at 3,000 dealerships. TME chose Windows Intune to manage the PCs remotely from a web-based console
Benefits
Windows Intune provides a cloud-based device management service that can help your business manage and secure personal computers and mobile devices. Windows Intune can help you support bring-your-own-device (BYOD) initiatives so your employees can concentrate on their jobs while you help manage their computers and mobile devices.
Improve efficiency and reduce complexity
Managing PCs and mobile devices from the cloud through Windows Intune requires no infrastructure on premises. Organizations can begin managing without spending time and resources on deployment planning and adding servers to their environment.
Enable consumerization responsibly
Whether using corporate or employee-owned devices, Windows Intune helps protect corporate resources with -a comprehensive set of configuration policies and reporting.
Capabilities
- Empowers users to use the device of their choice
- Delivers management without infrastructure
- Simplifies IT administration
Empowers users to use the device of their choice
Windows Intune enables policy configuration of PCs, smartphones and tablets, enables remote wipe to help protect company data if lost or stolen, and provides a self-service portal for people to enroll their own devices and install applications consistently across all their devices.
Delivers management without infrastructure
Windows Intune manages devices through the cloud with integrated security and compliance management. It utilizes Active Directory integration with Windows Azure, taking advantage of existing user accounts and security groups. A simple subscription set-up enables quick deployment without on-premises infrastructure.
Simplifies IT administration
Windows Intune eliminates the need to plan, purchase, and maintain hardware and infrastructure to manage devices.. It reduces administrative burden by providing an easy-to use console to define compliance and configuration policies and offering people a consistent list of applications to install from a self-service portal.
3.6 Cloud OS Network partners
The Cloud OS Network of Leading Cloud Service Providers [MSCloudOS YouTube channel, Dec 12, 2013]
Hosting Service Provider | Microsoft Cloud OS [Microsoft page, December 12, 2013]
The power of the Cloud OS Network
The Cloud OS Network is a worldwide consortium of cloud service providers who have embraced the Cloud OS vision. These organizations offer solutions based on the Microsoft Cloud Platform designed to meet your business needs.
Members of this network combine industry-leading Microsoft technology with their hosting and geographic expertise to provide you full flexibility and choice for your hybrid datacenter solution. Hear from these providers directly in this video.
See below for Cloud OS Network partners [23] and get started today.
ALOG is the leading carrier-neutral data center provider, and the only data center in Brazil with available space for large projects of co-location and data center containers. Alog has about 1,500 corporate customers in its four sites at Rio de Janeiro and Sao Paulo. View more >
Aruba S.p.A, created in 1994, is the Italian leading company for a number of hosting services, e-mail, PEC and domain names. Aruba has developed a strong experience in data center management thanks to its growing international network. In 2011, Aruba increased its offer by adding cloud computing to its data center solutions.
View more >With more than 130,000 people in 44 countries, Capgemini is one of the world’s foremost providers of consulting, technology and outsourcing services delivering business and technology solutions. View more >
Capita IT Services is a leading provider of ICT solutions, outsourced & managed IT services. Capita Private Cloud platform offers the best of public & private clouds in a secure, UK-based data center. View more >
CGI is the fifth largest independent information technology and business process services firm in the world. Approximately 68,000 professionals serve thousands of global clients across the Americas, Europe and Asia Pacific. View more >
CSC is a global leader in providing technology-enabled business solutions and services. Our mission is to create superior value for our clients by being the industry leader in next-generation IT services. View more >
Dimension Data plc is an ICT services and solutions provider that uses its technology expertise, global service delivery capability, and entrepreneurial spirit to accelerate the business ambitions of its clients.
View more >DorukNet was founded in 1993 as the first ISP in Turkey. Today, it is one of the most reliable alternative telephony operators. DorukNet has focused on offering corporate services since the beginning.
View more >[pointing to Fujitsu Nordic]Fujitsu is the leading ICT services and hardware provider in Finland. We take care of our customers’ ICT, including application support, operations and development.
View more >[pointing to 富士通 : FUJITSU Japan] Fujitsu is the leading ICT company offering a full range of technology products, solutions and services. We use our experience and the power of ICT to shape the future of society with our customers. View more >
iWeb provides the on-demand server and cloud infrastructure that allows over 10,000 customers worldwide to deliver today’s Internet-based technologies and to create tomorrow’s online innovations. View more >
NTTX provides advanced, hosted multi-tenant, public and private cloud solutions, delivering integrated client solutions through direct collaboration and engineering excellence, both on and off-premise. The Cloud OS vision in action. View more >
[Operating throughout the UK, employs 150 people]Outsourcery offers a full range of award-winning Microsoft-based cloud solutions including software applications, virtualised infrastructure and unified communications.
View more >OVH.com is the #1 Internet hosting provider in Europe and #3 worldwide. Founded in 1999 by Octave Klaba, the company has experienced exponential growth with now over 150,000 dedicated servers in 12 data centers located in France and in Canada. View more >
Revera is New Zealand‘s cloud services leader. More than 200 New Zealand government and private sector organisations use Revera to reshape their IT for the new era of hyper-connected business. View more >
SingTel is Asia’s leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as ICT and pay TV. View more >
Sogeti is a leading provider of technology and software testing, specializing in application, infrastructure and engineering services. Sogeti consists of more than 20,000 professionals in 15 countries. View more >
Drawing on a global infrastructure of data centers and networks, T-Systems operates ICT systems for multinational corporations and public sector institutions. This includes cloud services “made in Germany”.
View more >[press release: a leading supplier of cloud computing, centralized IT On-demand solutions and outsourcing to the Nordic SMB market … 800 employees and 800 business customers in the Nordic countries] “Making IT easier” is TeleComputing’s mission, fulfilled by providing any place, any time, any device access to its subscription based services – successfully delivering IT as a Service since 1997. View more >
Tieto is the largest Nordic IT services company providing full life-cycle services and product development for private and public sectors. Tieto is committed to develop enterprises and society through IT. View more >
Triple C Cloud Computing is the first and largest cloud provider in Israel. The company provides cloud computing, Internet, hosting & DR, maintenance & support from the company’s Tier 4 data center. View more >
VTC Digilink is an affiliate of VTC, the largest multimedia service provider in Vietnam. We focus on cloud and telecom infrastructure, serving government, corporate and private sectors nationwide. View more >
WORTMANN AG is a 27-year old, privately owned German IT producer and distributor. They produce tablets, notebooks, PCs, servers and LCDs under the brand TERRA, and sell only indirect through resellers in Europe.
View more >
From that the leading Microsoft partners in the Cloud Infrastructure as a Service (Cloud IaaS) as per Gartner and August 2013:
Source: Gartner Names CSC a Leader
in Cloud Infrastructure as a Service [press release, Aug 21, 2013]
(the previous two also from CSC: for Dec’11 and Oct’12)
About CSC
CSC is a global leader of next generation information technology (IT) services and solutions. The Company’s mission is to enable superior returns on our client’s technology investments through best-in-class industry solutions, domain expertise and global scale. CSC has approximately 87,000 employees and reported revenue of $13.8 billion for the 12 months ended June 28, 2013.
CSC Recognized as Leader in Independent Analyst Report for Cloud Infrastructure as a Service [CSC, Aug 21, 2013]
Cloud compute IaaS, in the context of this Magic Quadrant, is defined as a standardized, highly automated offering, where compute resources, complemented by storage and networking capabilities, are owned by a service provider and offered to the customer on demand. The resources are scalable and elastic in near-real-time, and metered by use. Self-service interfaces are exposed directly to the customer, including a Web-based UI and, optionally, an API. The resources may be single-tenant or multi-tenant, and hosted by the service provider or on-premises in the customer’s data center.
This Magic Quadrant covers all the common use cases for cloud IaaS, including development and testing, production environments (including those supporting mission-critical workloads) for both internal and customer-facing applications, batch computing (including high-performance computing), and disaster recovery. It encompasses both single-application workloads as well as “virtual data centers” (VDCs) hosting many diverse workloads. It includes suitability for a wide range of application design patterns, including both “cloud-native” application architectures as well as enterprise application architectures.
Leaders have distinguished themselves by offering an excellent service and having an ambitious future road map. They are likely to excel in a particular use case, and can serve a broad range of use cases, although they do not excel in all areas, may not necessarily be the best providers for a specific need, and may not serve some use cases at all. They have a track record of successful delivery, significant market share, and many referenceable customers.
View the Magic Quadrant for Cloud Infrastructure as a Service report in its entirety.
From Magic Quadrant for Cloud Infrastructure as a Service [Gartner, Aug 19, 2013]
CSC
CSC is a large, traditional IT outsourcer with a broad range of data center outsourcing capabilities.
Locations: CSC has multiple cloud data centers in the U.S., as well as in Canada, Brazil, Germany, Luxembourg, the Netherlands, Switzerland, the U.K., Australia, Malaysia and Singapore. It has global sales. Support is provided in English, French, German, Italian, Spanish and Mandarin.
Compute: CSC offers a vCloud Datacenter Service, a VCE Vblock-based cloud IaaS architecture in different tenancy models — public multitenant in a CSC data center (CloudCompute), single-tenant compute with a multitenant back-end (BizCloud Virtual Private Edition [VPE]), and private single-tenant in a CSC data center or in the customer’s own data center (BizCloud) — and optional managed services. It offers both paid-by-the-VM and SRP pricing. Because features are introduced into BizCloud before being rolled into CloudCompute, the latter contains a subset of BizCloud features; furthermore, it is best-effort and lacks API access. While customers can access vCloud Director if they prefer, CSC has built its own, more user-friendly portal.
Storage: Block storage is persistent and independent of the VM. There is an option for SSDs. Storage snapshots are not supported. CSC does not offer object-based cloud storage.
Network: CSC has the full range of networking options.
Other notes: Managed services are optional. CSC also has significant additional software capabilities supporting IT operations management, along with trigger-based and schedule-based autoscaling, and quotas and leases for resource management. It also offers database as a service (CloudDB) and Hadoop as a service.
Recommended uses: General business applications, test and development, cloud-enabled data center transformation.
Strengths
- Unlike most other traditional data center outsourcers, CSC has fully embraced the highly standardized, highly automated cloud model, successfully blending the benefits of a true cloud service into an enterprise-ready offering. It has a solid platform that is attractive to traditional IT operations organizations that still want to retain control, but need to offer greater agility to the business and are willing to embrace data center transformation.
- CSC has a strong road map focused on bringing enterprise-class IT operations management (ITOM) tools, including automated managed services, to cloud IaaS. It is trying to integrate not just traditional ITOM tools, but also DevOps tools; for example, it offers Nolio’s application deployment tool as part of its platform. It is also building infrastructure utility services for specific applications on top of the platform. In addition, it has begun to blend PaaS-layer services into its IaaS offerings.
- CSC is one of the few providers to have a standardized architecture across both public and private cloud offerings, as well as a single rate card across all of these offerings — although the pricing is the same, the minimum commitments vary. CSC’s pricing for infrastructure resources is very competitive.
- CSC has developed a portfolio of cloud-related professional services, including Smart Start, a proof-of-concept program intended to help a customer achieve a “quick win” in moving an application onto IaaS, and then methodically migrating other workloads over time. In general, CSC is generous about offering trials to prospective customers.
Cautions
- Cloud computing is driving a radical reinvention of the way in which CSC delivers services, including significantly broadening the range of companies that CSC targets with its offerings. The cloud division is run as its own business unit, which gives it greater agility but also sometimes brings it into conflict with its slower-moving and more conservative parent company. At present, however, CSC is investing heavily in its cloud business.
- Prospective CSC customers should be careful to understand the distinction between CSC’s outsourcing business and its cloud offerings; in particular, they should be sure to understand what is and isn’t within the scope of a particular tier of managed services. Existing CSC outsourcing customers report challenges in getting CSC to engage in cloud opportunities.
- Although CSC has a vCloud Datacenter Service, it has been gradually reducing its dependence upon VMware, in favor of integrating best-of-breed third-party ITOM tools, as well as developing its own software. While this improves CSC’s overall competitive position, it may be challenged to compete with other organizations that can invest heavily in cloud development and have their own large engineering teams.
- CSC’s focus has been on enabling traditional IT operations organizations to make the transition to cloud infrastructure, resulting in a distinctive feature set. It is trying to increase its traction with developer audiences, but will find this challenging, given the positioning of the broader CSC brand.
Dimension Data
Dimension Data is a large SI and value-added reseller. It entered the cloud IaaS market through the 2011 acquisition of OpSource.
Locations: Dimension Data has data centers on the East and West Coasts of the U.S., plus the Netherlands, Australia, Hong Kong, Japan and South Africa. Local-language sales and support is provided in 51 countries, with cloud-specialized support provided from its regional service centers.
Compute: Dimension Data offers VMware-virtualized paid-by-the-VM public cloud IaaS, as well as SRP-priced private cloud IaaS, with optional managed services.
Storage: There is persistent block storage with an optional SSD-accelerated tier, but it is not VM-independent.
Network: Dimension Data has a full range of networking options.
Other notes: There are two tiers of optional managed services, which include improved SLAs. There is no multifactor authentication. There is no colocation.
Recommended uses: E-business hosting, cloud-native applications, general business applications, and test and development.
Strengths
- Dimension Data’s Managed Cloud Platform (MCP) is a single unified architecture across its public and private cloud offerings; it is one of the few providers to provide such an architecture. It is pursuing a federated model, whereby service provider partners offer MCP-based services via resale or white label, but Dimension Data provides one consistent, unified service globally. It also provides sales and marketing enablement to its OneCloud Alliance members.
- OpSource had a long history as a SaaS hoster, and Dimension Data has retained these capabilities. Its rich suite of offerings for that market includes not only infrastructure, but also an on-demand billing platform, custom application management and help desk support. It has excellent SLAs, including 100% availability, and even stronger SLAs are available to customers who buy managed services.
- Dimension Data has launched Cloud Software, a set of partnerships with ISVs. It offers Dimension Data-tested and -licensed software from those ISVs, on demand. Depending on the software, the price may be hourly or monthly. However, there is little software available in this model.
Cautions
- While Dimension Data’s offering is VMware-virtualized, it is not vCloud Powered. Instead, Dimension Data is doing extensive software development of its own, allowing it to drive a faster pace of innovation and control it costs better. Although it is able to invest in the necessary engineering resources, and has consistently rolled out incremental improvements in a continuous delivery model, this also represents a new way of doing business for Dimension Data, which has historically been an integrator of technology, not a developer of technology.
- Although Dimension Data has a capable basic cloud IaaS offering, it needs value-added capabilities, whether delivered through its own services or via an ecosystem of partners. It has tried to differentiate based on its network model, but such capabilities are increasingly “table stakes.”
- Dimension Data is owned by NTT Group. While NTT has deliberately chosen Dimension Data to be its most agile business, with minimal interference from the parent, Dimension Data’s future ability to move quickly is likely to depend on continued support and noninterference.
Fujitsu
Fujitsu is a large diversified technology company. It has a range of cloud IaaS offerings, including the Fujitsu Cloud IaaS Trusted Public S5 (formerly the Fujitsu Global Cloud Platform), multiple regional offerings based on a global reference architecture (Fujitsu Cloud IaaS Private Hosted, formerly known as Fujitsu Local Cloud Platform), and multiple private cloud offerings. Although Fujitsu has received vCloud Datacenter Service Provider partner status, it has not yet launched this offering.
Locations: S5 is available in data centers in the U.S. (West Coast), Germany, the U.K., Australia, Japan, and Singapore. Fujitsu has global sales, and provides support in 34 languages; the S5 portal is available in English and Japanese. The regional offerings have their own capabilities and locations, which are different from those of S5.
Compute: S5 is a multi-tenant, best-effort, fixed-size and non-resizable, paid-by-the-VM, Xen-virtualized offering; it is also available in a single-tenant version (S5 Dedicated).
Storage: Block storage is persistent and VM-independent. Although S5 has storage snapshots, snapshots cannot be used as VM images. Customers cannot import their own VM images.
Network: Although S5 supports private connectivity and private-IP-only VMs, it cannot use customer-provided IP addresses. It does not fully support complex network topologies.
Other notes: There is no metadata tagging of assets, but user quotas are supported. Managed services are optional.
Recommended uses: General business applications, and test and development.
Strengths
- Fujitsu has a long history in IT services and data center outsourcing. It has a large global sales force, is the leader in IT outsourcing in Asia/Pacific and has a strong European presence. This gives it a large existing base of captive customers into which it can sell cloud services, and it has been successful at extending existing Fujitsu relationships into cloud deals. It has very responsive support, and good account management.
- Fujitsu is a global vendor of hardware and software, and it is developing most of its own technology for its cloud offerings, across IaaS, PaaS, and SaaS. It is leveraging its existing technology, including its ITOM software, to accelerate the pace of its cloud business. Fujitsu’s Resource Orchestrator — Cloud Edition software is used to provide the visual designer used in its IaaS user interfaces, as well as significant depth of portal features.
- Fujitsu’s previous strategy of allowing its regions to pursue their own cloud strategies has enabled certain regions, such as Australia, to develop offerings tailored to the needs of their local markets, at a faster pace than Fujitsu has been able to do so as a global entity. Fujitsu has begun an “offering standardization process” intended to bring the regional offerings in line with the global ones, but it may be a few years before this is accomplished.
- Fujitsu rolls out S5 features first in Japan, then extends them to its other regions. Furthermore, Fujitsu in Japan offers additional cloud capabilities — Japan-based organizations or projects targeted at the Japanese market should investigate what capabilities are specifically available in Japan, such as object-based storage, database as a service, and Hadoop as a service.
Cautions
- Although Fujitsu has been rapidly improving S5’s capabilities, and has been highly responsive to customer requests, its feature set lags the market leaders. Its VM provisioning times are lengthy compared to other providers. It cannot meet common compliance requirements.
- Fujitsu’s previous strategy of allowing regional control means that development efforts are fragmented across the globe. As such, the private hosted service offerings may differ in each region, making it difficult for Fujitsu to capitalize fully on engineering resources and achieve economies of scale, although Fujitsu has recently strengthened its global cloud strategy and management.
- Although Fujitsu can sell its IaaS platform on a stand-alone basis, it is most often combined with managed services or a broader outsourcing relationship.
Microsoft itself in the Cloud Infrastructure as a Service (Cloud IaaS) as per Gartner and August 2013::
Microsoft
Microsoft is a large ISV with a diverse array of related technology businesses; it is increasingly focused on delivering its software capabilities via cloud services. Its Windows Azure business was previously strictly PaaS, but Microsoft launched Windows Azure Infrastructure Services (which include Virtual Machines and Virtual Networks) into general availability in April 2013, thus entering the cloud IaaS market.
Locations: Windows Azure Infrastructure Services are available in data centers on the East and West Coasts of the U.S., as well as in Ireland, the Netherlands, Hong Kong and Singapore. Microsoft has global sales, and Windows Azure support is provided during local business hours in English, French, German, Italian, Spanish, Japanese, Korean, Mandarin and Portuguese; 24/7 support is provided only in English.
Compute: Windows Azure VMs are fixed-size, paid-by-the-VM, and Hyper-V-virtualized; they are metered by the minute.
Storage: Block storage (“virtual hard disk”) is persistent and VM-independent. There is no support for bulk import/export. Object-based cloud storage is integrated with a CDN.
Network: Third-party private connectivity is not supported. Inter-data-center Azure traffic goes over the Internet, not a Microsoft private network. There is no network security as a service.
Other notes: Enterprise-grade support costs extra. The SLA is multi-fault-domain, but does not have any exclusion for maintenance. There is no granular RBAC. Although audit logs are kept, they are retained for less than 60 days. The broader Windows Azure service is a full-featured PaaS offering with significant complementary capabilities, such as database as a service; the Virtual Machines are integrated into the overall offering. Trigger-based autoscaling is in beta.
Recommended use: Test and development for Microsoft-centric organizations; cloud-native applications; use as part of an overall Windows Azure solution.
Strengths
- Microsoft has a vision of infrastructure and platform services that are not only leading stand-alone offerings, but also seamlessly extend and interoperate with on-premises Microsoft infrastructure (rooted in Hyper-V, Windows Server, Active Directory and System Center) and applications, as well as Microsoft’s SaaS offerings. Its vision is global, and it is aggressively expanding into multiple international markets.
- Microsoft has built an attractive and easy-to-use UI that will appeal to Windows administrators and developers. The IaaS and PaaS components within Windows Azure feel and operate like part of a unified whole, and Microsoft is making an effort to integrate them with Visual Studio and System Center.
- Microsoft’s brand, existing customer relationships and history of running global-class consumer Internet properties have made prospective customers and partners confident that it will emerge as a market leader in cloud IaaS. The number of Azure VMs is growing very rapidly. Microsoft customers who sign a contract can receive their enterprise discount on the service, making it highly cost-competitive. Microsoft is also extending special pricing to Microsoft Developer Network (MSDN) subscribers.
Cautions
- Windows Azure Infrastructure Services are brand-new and consequently lack an operational track record. The feature set is limited and the missing features are ones that are critical to most enterprises. Many features are in “preview” (beta), or “coming soon,” and it is not always obvious to the customer which features are still in preview. Although Microsoft has a generally good uptime record with Azure PaaS components, it will be challenged to scale its IaaS business rapidly.
- Microsoft is in the midst of a multiyear initiative to make its on-premises software “cloud first,” rather than trying to scale software originally built for on-premises single-enterprise use. It now faces the challenges of getting its core infrastructure technology to operate at cloud scale, managing that infrastructure at cloud scale, and facilitating the ability of customers to move toward more highly automated infrastructure.
- Microsoft has just begun to build an ecosystem of partners around Windows Azure Infrastructure Services, and does not yet have a software licensing marketplace. Furthermore, it has little in the way of enterprise Linux options. Consequently, the offering is currently very Microsoft-centric and appeals primarily to .NET developers.
Traditional (Data Center) leading competitors of Microsoft in the Cloud Infrastructure as a Service (Cloud IaaS) as per Gartner and August 2013::
HP
HP is a large diversified technology company with a range of cloud-related products and services. Its only true cloud IaaS offering is the HP Public Cloud, although it has some cloud-enabled infrastructure services, such as the HP Enterprise Services Virtual Private Cloud.
Location: HP’s Public Cloud data centers are in the eastern and western U.S. Although it has global sales, the service is offered only in English.
Compute: HP Public Cloud is a multitenant, best-effort, fixed-size, KVM-virtualized, OpenStack-based offering.
Storage: VM storage is ephemeral. There is an option for persistent, VM-independent block storage. Customers cannot import their own VM images. There is object-based storage with an integrated CDN (via a partnership with Akamai).
Network: Although private connectivity is supported, all VMs must have Internet connectivity and customers cannot use their own IP addresses. The load-balancing service is currently in private beta.
Other notes: The SLA is multi-fault-domain, but does not have any exclusion for maintenance. Multifactor authentication is not supported. There are no audit logs. The monitoring service is currently in private beta. User quotas are supported.
Recommended use: Test and development for existing HP customers, or those who specifically want to explore an OpenStack-based cloud offering.
Strengths
- HP has an ambitious and comprehensive vision of interoperable public and private cloud infrastructure, integrating HP’s hardware capabilities, ITOM tools, outsourcing capabilities and partner ecosystem.
- HP has a large global sales force and marketing budget. It has been successful at attracting a global customer base for its public cloud, despite currently having data centers only in the U.S.
Cautions
- Although HP has invested significant engineering resources into its Public Cloud over a multiyear period, its Public Cloud compute offering was not generally available until December 2012. It is therefore a new entrant, with a limited track record, and its feature set is nascent.
- Although HP’s public cloud offering is based on OpenStack, as is HP Cloud OS (the platform for HP Converged Cloud and part of the HP CloudSystem CMP), there is limited interoperability between the Public Cloud and private clouds based on HP CloudSystem. HP Public Cloud’s inability to import VM images on a self-service basis means that customers cannot currently directly transfer workloads from their private cloud to HP Public Cloud, even if their private cloud is based on OpenStack.
- HP has been willing to offer extraordinary discounts to prospective customers in order to bring them onto its Public Cloud. Such discounts may not be sustainable, so prospective customers should be cautious when evaluating the solution’s long-term costs
IBM
IBM is a large diversified technology company with a range of cloud-related products and services. IBM’s only true cloud offering is SmartCloud Enterprise (SCE), although it also has a cloud-enabled infrastructure service called IBM SmartCloud Enterprise+, as well as PaaS services.
Locations: SCE’s data centers are in the eastern and western U.S., as well as Canada, France, Germany, Australia, Japan, Singapore and Brazil. IBM has global sales. Support for SCE is provided in English, French, German, Italian, Spanish, Japanese, Korean, Mandarin and Portuguese.
Compute: SCE is a multitenant, best-effort, fixed-size and nonresizable, paid-by-the-VM, KVM-virtualized offering.
Storage: VM storage is ephemeral. There is an option for persistent, VM-independent block storage. Although storage snapshots are supported, they cannot be used as VM images. There is no support for bulk import/export of data. Object-based storage is supported through a partnership with Nirvanix.
Network: Third-party private connectivity is not supported. Inter-data-center SCE traffic goes over the Internet, not an IBM private network. There is no network security as a service. Only front-end load-balancing is supported.
Other notes: Multifactor authentication is not supported, and RBAC is limited. There is no monitoring service and no general autoscaling service. Enterprise-grade support costs extra, and while OS support may be added to premium support, it is not equivalent to a managed service.
Recommended use: Test and development or batch computing for existing IBM customers, or those who want to use the related PaaS capabilities.
Strengths
- IBM’s cloud vision encompasses public and private cloud at both the systems and application infrastructure levels. IBM’s portfolio of products and services has IaaS, PaaS and SaaS elements, along with hardware, ITOM software, middleware and database software, and comprehensive consulting and outsourcing capabilities. However, IBM has not brought together these disparate elements in a way that motivates customers to use SCE instead of competing, non-IBM services.
- IBM’s PaaS, in the form of SmartCloud Application Services, can easily be used to enhance SCE’s capabilities. IBM also has a software marketplace for SCE. However, in both cases, this is primarily useful for customers running IBM software on SCE, as there is very limited support for third-party software.
Cautions
- Although IBM has improved the speed of its development cycle for SCE, its feature set still lags significantly behind those of its competitors. Enterprises are likely to be especially concerned by the weaknesses in security capabilities and the inability to meet regulatory compliance requirements.
- IBM’s SLA is weak, and it excludes maintenance; IBM typically has more maintenance-related downtime than its competitors. It also has a more complicated sign-up and contracting process than most of its public cloud competitors.
- While IBM has a stated commitment to OpenStack, SCE is not currently based on OpenStack. Moreover, on 8 July 2013, IBM acquired SoftLayer, which has its own proprietary cloud IaaS platform. This creates uncertainty about the future direction of IBM’s cloud infrastructure platforms and portfolio, including the future of the SCE offering as the platforms are reconciled. Prospective customers should ask IBM about its SoftLayer integration plans.
From IBM SoftLayer vital to Big Blue’s software, hardware success [SearchCloudComputing.com, Feb 18, 2014]
…
How is the integration of SoftLayer with IBM going from a corporate culture standpoint? Are you still in the getting-to-know-you stage?
Crosby: We are still a standalone unit, and we will be for some period of time. IBM understands the importance of SoftLayer, and that is why you haven’t seen a full integration at this point. I have full support of the board, from Ginny [Rometty, IBM CEO] on down, to make this transition. …
…
How much interaction do you have with the [IBM] server hardware groups?
Crosby: A lot. I am like a kid in a candy store. … I am going around meeting all the groups in IBM and asking them, ‘Well, here is the widget I want to be cloudified,’ and they will go build it to work with SoftLayer.
You have the Power 8 chip coming in April with new features to better run cloud applications. Increasingly, people are transitioning over to Intel servers, but IBM just sold off its System x Intel-based servers. Does that concern you?
Crosby: We look at the Power series differentiating us from competitors. For example, we are deploying Watson on Power to do [business intelligence] and big data solutions for various industry segments. With the number of sockets on processors and amount of RAM [in Power servers], it is a performance improvement over x86 that can’t be matched. We won’t compete directly with the x86 for the same business because it makes no sense long-term.
Cloud-based analytics is a big play for IBM. Is it the killer app for cloud and big data?
Crosby: We are going after [analytics] with a multipronged approach. We just purchased Aspera, which allows us to do large-file transfers in a short period of time. This helps us get data sets to and from big data solutions fast.
If you look at Power, which does transactions fast, and then look at IBM’s complete software set on big data analytics, that tells you what the data means and puts those pieces together. We are not just a Hadoop cluster running on virtual machines, which is what a lot of big data solutions are.
With its lower cost, is Analytics as a Service how IBM will get more people interested in cloud services?
Crosby: Yes. In fact, that is the future of Watson. We want to give business intelligence to all companies — no matter what size or how much data they have. We want to give them access to understanding their business through the cognitive abilities of something like Watson. We will turn that into a service worldwide, and it will be available on-demand.
IBM looks to end the OpenStack wars with Jumpgate — a bridge to public clouds [VentureBeat, Feb 7, 2014]
As open-source cloud software OpenStack picks up more and more momentum, public-cloud providers are thinking hard about how much they should support OpenStack when many of them already have their own proprietary systems.
IBM is looking to make that an non-issue.
The company’s SoftLayer cloud business has come up with middleware to connect the application programming interfaces (APIs) that OpenStack uses with the APIs that public clouds use. And the company has released that middleware, called Jumpgate, under the MIT open-source license.
“Externally, it exposes endpoints that adhere to OpenStack’s published and accepted API specification, which it then translates into the provider’s API using a series of drivers,” IBM SoftLayer engineer Nathan Beittenmiller wrote yesterday in a blog post about Jumpgate. “Think of it as a mechanism to enable passing from one realm/space into another — like the jumpgates featured in science fiction works.”
Indeed, that’s one way to look at it. Another way to look at it is as an on-ramp from a business’s on-site OpenStack-based data centers to a public cloud — potentially IBM’s.
“Given that OpenStack has its own set of APIs, it’s natural that players like IBM will try to build translation layers and abstraction layers,” Mårten Mickos, chief executive of private cloud company Eucalyptus, which supports the APIs for public cloud Amazon Web Services (AWS), wrote in an email to VentureBeat. “They must do it in order to bridge out to the rest of the cloud world.”
While IBM presumably sees its Jumpgate middleware as an way to get new public cloud business from companies running OpenStack, the bigger impact is the fact that Jumpgate could help companies bridge the gap between OpenStack and AWS, whose cloud is more widely used than IBM’s.
Cloudscaling cofounder and chief executive Randy Bias and other cloud commentators have been pushing for OpenStack to become more compatible with AWS, because it’s such a prominent public cloud.
Now it seems their wish could be granted. At the same time, Jumpgate is vendor-neutral, which is good news for companies that want more than just one public-cloud provider option.
Is IBM’s $4.4 Billion Cloud Bigger Than Amazon’s? Not Quite. [Re/code,
Is it possible that IBM’s new cloud computing services business unit — the one that got suddenly bigger last year after the acquisition of SoftLayer — is bigger than cloud computing’s dominant player, Amazon Web Services?
It turns out that it is, but it’s not a very good comparison. It all depends on what you consider to be “the cloud.”
Let’s start with the basic numbers, which have emerged in recent days as both IBM and Amazon have reported their fourth-quarter and annual results.
If you look at IBM’s cloud business strictly by revenue, the company’s CFO Martin Schroeter disclosed on a conference call with analysts on Jan. 21 that it finished the year with $4.4 billion in cloud revenue, a 69 percent increase over the prior year.
Compare that with the revenue Amazon reported yesterday in its “other” segment (which includes its AWS cloud unit): $3.7 billion for the 2013 fiscal year. Amazon has never specifically broken out exactly how big AWS is by revenue and so the “other” segment includes AWS as well as revenue from advertising, branded credit cards and other “non-retail activities.”
Now that IBM has said it’s getting serious about cloud services and plans to double the unit’s footprint with $1.2 billion in new capital spending, you can expect Big Blue to argue the point that it’s the player to reckon with. This could erode the perception that Amazon is the king of the cloud, which it has indisputably been for years.
But there’s more to this than a single revenue number. In his comments on the subject, Schroeter specified that of that $4.4 billion in cloud revenue, only $1.7 billion was delivered as services.
The distinction isn’t going to be lost on anyone who has been following the jockeying for mindshare in the cloud business. Schroeter was clear on one point: IBM sees its cloud business as encompassing several things that Amazon simply doesn’t have.
In addition to its public cloud services, IBM is also a big proponent of the private cloud concept, where the customer owns the infrastructure, but has the ability to manage it as though it were a public cloud. It also likes to sell the two together in what it calls a “hybrid cloud.” Its cloud business includes its software-as-a-service offerings, marketing software, collaboration, supply chain management, price optimization and scores of other specialized business apps. IBM also has Watson in its cloud.
So if IBM wants its cloud business to be seen as bigger than Amazon’s, it’s going to be at best a tricky apples-to-oranges comparison. For instance, Amazon doesn’t offer private clouds. Nor does it offer software-as-a-service applications, though lots of companies that build SaaS apps rely on Amazon to host them.
AWS is a pure infrastucture-as-a-service company. And as of last year the market research firm Gartner reckons that to be a $9 billion business. In a survey of the market published in August, Gartner observed that Amazon’s cloud had five times the computing capacity of its 14 nearest competitors combined.
But given that it does some things in cloud computing that Amazon doesn’t do — SaaS applications for one — IBM can and probably will argue that it addresses a wider spectrum of cloud services than Amazon does. In so doing it could claim to lead a market that IBM and only IBM has labeled as “the cloud.” Is IBM’s combined SaaS application business really as big as that of Salesforce, which is expected to crack $4 billion in revenue when it reports in February? Most of that revenue comes from Salesforce’s main product, which is its flagship SaaS software for tracking sales leads.
Analysts have yet to buy in to IBM’s method. Another study by Synergy Research Group looked at the infrastructure- and platform-as-a-service revenue of Amazon versus Google, Microsoft, Salesforce and IBM and found Amazon to be well ahead of the combined revenue of the other four.
That’s not to say IBM can’t or won’t grow. Its plans call for a total of 40 data centers in 15 countries around the world. And it plans to boost its cloud revenue — SaaS and services, all of it — to $7 billion by next year. As anyone who has followed it for awhile can tell you, Big Blue has a pretty good record of hitting its publicly stated goals. But catching up with Amazon on an apples-to-apples, cloud-to-cloud comparison? That’s unlikely to happen in 2015, though you can bet that IBM will find a way to claim the crown just the same.
3.7 Microsoft Private Cloud Fast Track Partners
The slides are from WS-B321 Microsoft Private Cloud Fast Track v3 [a presentation ppt originally developed for Microsoft internal TechReady event, Feb 2, 2013; delivered on MMS 2013, April 9, 2013]
In fact these partnerships for pre-configured and validated configurations (the basic idea behind all kind of Fast Track solutions) with Microsoft’s hardware partners go back into November 2010 with the announcement of the Hyper-V Cloud Fast Track program. The Private Cloud Fast Track solutions program was launched by Microsoft almost two years ago, in April 2012 (when System Center 2012 was released), and the closest partner at that time was HP (as it was with the earlier Hyper-V Cloud Fast Track program):
- Deliver a Private Cloud [Microsoft TechNet article, April 14, 2013]
Deliver a Private Cloud
Delivering a private cloud requires designing and implementing the capabilities defined in the Private Cloud Reference Architecture (PCRA). This is discussed in detail in the Plan section of this series, and it’s recommended that you read it before reading the content in this section. Guidance in the Design section below helps you determine which design options for each private cloud capability will be most appropriate given the unique requirements of your organization. Guidance in the Implementation section details reference implementations and implementation guidance that you can use to implement a private cloud solution.
Designing for Infrastructure as a Service (IaaS)
This section contains guidance that first maps relevant Microsoft products and technologies to capabilities discussed in the PCRA. From there, you can reference further guidance for designing a private cloud with Microsoft products and technologies.
- Map private cloud capabilities to Microsoft products and functionality.
- Infrastructure Planning and Design Guide for the Dynamic Datacenter
- Windows Server 2008 R2 Hyper-V guidance on TechNet
- Microsoft System Center 2012 guidance on TechNet
- Private Cloud Fast Track Reference Architecture Guide
Implementing Infrastructure as a Service (IaaS)
Once all the planning and design work is complete, you can use the guidance below to help you implement your private cloud or to purchase a pre-configured hardware appliance that provides the infrastructure capabilities, as well as other capabilities detailed in the systems management, operations, and service delivery layers of the Private Cloud Reference Model.
- ESG at MMS 2012 : HP announces [Virtual System] VS3 [for Microsoft] [“Enterprise Strategy Group ESG” YouTube channel, April 18, 2012]
- From WS-B321 Microsoft Private Cloud Fast Track v3 [a presentation ppt originally developed for Microsoft internal TechReady event, Feb 2, 2013; delivered on MMS 2013, April 9, 2013]
HP VirtualSystem VS3 Fast Track Solution
- Highest performance for large enterprise
– ProLiant Gen 8 servers
– HP 3PAR storage
– Insight Control for System Center 2012 - 512 cores
- 16.4 TB memory
ESG at MMS 2012 : Microsoft Private Cloud Fast Track [“Enterprise Strategy Group ESG” YouTube channel, April 18, 2012]
This was with the V2 version of the Microsoft Private Cloud Fast Track program which was quite successful (source: Microsoft, April 2013):
It was updated a year later, in April 2013, into the V3 version as follows:
- v1 = Windows Server 2008 R2 + System Center 2008
- v2 = Windows Server 2008 R2 + System Center 2012
- v3 = Windows Server 2012 + System Center 2012 SP1
- Medium validated v3 solutions: Cisco-NetApp, Cisco-EMC, HP (soon), Hitachi (near future), NEC (June’13)
- Small validated v3 solutions: Cisco-EMC, Cisco-Nimble, IBM, Fujitsu
Microsoft Fast Track Program for Private Cloud [V3] – Nimble Storage [Nimble Storage YouTube channel, recorded in April 2013, published here on Oct 1, 2013]
Especially important here is mentioning of the whole spectrum of pre-configured solutions, from SMBs to cloud service providers, and then the SMB/Branch focused Fast Track V3 Small solution built on Cisco UCS C-Series blade servers and the Nimble Storage CS-Series hybrid storage arrays:
the clickable reference: Nimble Storage SmartStack for Windows Servers with Cisco and Microsoft
In more detail: Private Cloud with Windows Server 2012 and HyperV, and Nimble Storage [Nimble Storage YouTube channel, April 29, 2013]
From here the following configuration for 75 VMs is worth to have a separate look:
More information:
– Microsoft Private Cloud Fast Track v3: Private Cloud Reference Architecture Based on Server 2012 and System Center 2012 SP1 [Channel 9 video]
– presentation ppt for that event: WS-B321 Microsoft Private Cloud Fast Track v3 [originally developed for Microsoft internal TechReady event, Feb 2, 2013; delivered on MMS 2013, April 9, 2013]
The latest information on that front:
- Buzzword Break: Private Cloud? Converged Infrastructure? [from Richard Bliss, Senior Marketing Manager at NetApp on Forbes, Jan 24, 2014]
…
Investment Is Key
This is critical: You need vendors—both technology and service vendors—that invest as much into the quality of their partnerships as they do into the quality of their technology. This isn’t just about who has the best technology, it’s about who’s built the best support ecosystem.And that makes yesterday’s Microsoft’s Private Cloud Fast Track Validation announcement so significant. Microsoft has also joined the FlexPod Cooperative Support Model, which “means it will be easier to replicate and resolve multivendor issues so customers receive a more streamlined response to their issues.”
…
- January 23, 2014 News Thursday: NetApp and Cisco Attain Microsoft Private Cloud Fast Track Validation for FlexPod Architecture and More Cloud and Enterprise News… [C&E News Bytes Blog, Jan 23, 2014] [from NetApp: “This solution has achieved Microsoft Private Cloud Fast Track 3.0 validation with SAN and SMB 3.0/CIFS, which includes validation for Windows Server® 2012 and System Center 2012 SP1.”]
NetApp and Cisco Attain Microsoft Private Cloud Fast Track Validation for FlexPod Architecture with Support for SMB 3.0 [from NetApp: “This solution has achieved Microsoft Private Cloud Fast Track 3.0 validation with SAN and SMB 3.0/CIFS, which includes validation for Windows Server® 2012 and System Center 2012 SP1.”]; Microsoft Joins FlexPod Cooperative Support Model
CloudMunch brings Open DevOps to Microsoft Windows Azure Cloud
Parallels Announces Support for Windows Azure Pack for Parallels Automation
Emulex Announces OneConnect OCe14000 to Increase Performance and Scalability for Virtualization and the Cloud
Hortonworks and Microsoft Collaborate to Expand Hadoop’s Reach
Hortonworks and Microsoft are working together to expand the reach of Apache Hadoop and deliver Apache Hadoop to Microsoft Windows and Windows Azure environments. In the effort to help customers embrace Apache Hadoop, Microsoft has logged over 6,000 engineering hours in the last year, committing code and jointly driving innovation across a range of open source projects including the Hive/Stinger initiative.
Visit the Hortonworks labs website for more information on the collaboration.
In addition, Microsoft and Hortonworks will host a webinar on February 6 for customers interested in learning how to implement the Hortonworks Data Platform with Microsoft’s Windows, Office, SQL Server, Parallel Data Warehouse, and Windows Azure platforms.
Fujitsu Enables More Effective Use of Cloud with Enhanced Hybrid Cloud Initiatives [press release, Nov 20, 2013]
Full lineup of services and products compatible with Microsoft Cloud OS added to Fujitsu cloud services
…
2. The new private cloud service FUJITSU Cloud IaaS Private Hosted A5+ for Windows Server
Fujitsu now offers a private cloud service hosted from its datacenter running Windows Server 2012 R2 and the system administration software System Center 2012 R2. Customers can use a Hyper-V-based virtual environment with either virtual or physical machines for a fixed monthly fee per machine. The service can also be tailored to a customer’s operations, and the systems flexibly customized with such features as security policies and private leased circuits – unavailable with public clouds.
3. The enhanced private cloud platform FUJITSU Integrated System Cloud Ready Blocks
The vertically integrated private cloud platform, Cloud Ready Blocks, complies with Microsoft Private Cloud Fast Track [V3++], which reduces complexities and risks when deploying a private cloud. Now Cloud Ready Blocks has been enhanced to make it compatible with Windows Server 2012 R2 and the system administration software System Center 2012 [R2].
In building a private cloud environment for customers, not only does the offering come prepackaged with all the required hardware and software, thereby significantly reducing the time required for deployment, but it also automates operations through infrastructure integration management, thereby significantly reducing operating costs. In addition, smooth back-ups of business application software assets and the construction of disaster recovery environments are made possible by employing hybrid cloud functions for the A5 for Windows Azure public cloud service, the Private Hosted A5+ for Windows Server private cloud service, and the Cloud Ready Blocks private cloud platform.
…
FlexPod in a Microsoft Environment [DC Bootcamp, Nov 7, 2013]
A Microsoft Private Cloud Fast Track
Together, NetApp and Cisco deliver a strong foundation for a Microsoft Private Cloud. Cisco and NetApp are simplifying Private Cloud deployment for customers with prevalidated and certified configurations that dramatically reduce infrastructure and application deployment time from days to hours and can result in even faster time to value for your organization. NetApp provides sophisticated storage capabilities and tight integration of data management software with Microsoft products and Cisco supplies a leadingedge data center platform that consolidates core server and networking functionalities. When your organization builds a private cloud with FlexPod, Windows Server 2012, and System Center 2012 SP1, it can deliver IT services and applications more efficiently and cost effectively.
This solution has achieved Microsoft Private Cloud Fast Track 3.0 validation, which includes validation for Windows Server® 2012 and System Center 2012 SP1. And, it was voted Best of TechEd 2013 in the Systems Management category.
Learn how your organization can simplify your data center transformation and improve efficiency by attending the FlexPod DC Bootcamp in a Microsoft Enviroment. This one day technical workshop will include technical presentations along with a complete hands-on experience in a lab environment session managed by our technical experts. This is your opportunity to experience the solution in a real live implementation scenario and accelerate your path to success with private cloud.
So it looks like that except Fujitsu no vendor validated yet (for H1’FY14 definitely) its Fast Track Private Cloud solution for the R2 versions of Windows Server 2012 and System Center 2012.
Private Cloud Fast Track, Fast Track Partner program [Microsoft page, Sept 15, 2013], this is the U.S. site, but there are at least the same local language sites [Sept 15 – Nov 23] for:
- Germany, France, Canada (French), Belgium (French), [Oct 18, 2013]
- China, South-Korea, Netherlands [Oct 23, 2013]
- Brazil, Russia, Italy, Spain, Poland [Oct 24, 2013]
- Taiwan, [Oct 25, 2013]
- Turkey, Belgium (Flamish) [Oct 28, 2013]
- Finland [Nov 23, 2013]
Reduce private cloud risk and complexity
Microsoft Private Cloud Fast Track is a joint effort between Microsoft and its hardware partners to deliver validated, pre-configured solutions that reduce the complexity and risk of implementing a private cloud. The Fast Track program provides flexibility of solutions and customer choice across hardware vendors’ technologies, and uses the core capabilities of the Windows Server operating system, Hyper-V technology, and Microsoft System Center to deliver the building blocks of a private cloud infrastructure as a service offering.
Benefits
- Faster deployment to help tame complexity with pre-configured, partner-led solutions
- Flexibility and choice for virtualization and private cloud offerings
- Out-of-the-box offerings with reduced risk and greater confidence
Find out more about Microsoft Private Cloud Fast Track Partners
Cisco
My insert here: Cisco UCS Solutions | FlexPod [with NetApp] and VSPEX [with EMC] [Cisco YouTube channel, July 24, 2013]
Read also: Cisco VSPEX Solution with Microsoft Fast Track 3.0 Small Implementation [Cisco whitepaper, March 2013] which is describing in quite a detail the Cisco and EMC solution based on the Cisco UCS C220 M3 Rack-Mount Server with the Cisco UCS 1225 Virtual Interface Card (converged adapter) connected to the EMC VNXe3300 iSCSI Target.
Dell
desktopsites
- Learn more
- Private Cloud Fast Track for desktopsites
- Microsoft Fast Track for Windows Server 2012 and desktopsites Reference Architecture Guide
EMC
- Learn more
- EMC and Windows Server 2012 Datasheet
- Cisco EMC Fast Track Reference Configuration Datasheet
Fujitsu
HP
My inserts here:
– HP VirtualSystem [VS3 solution] for Microsoft [HP Enterprise Business YouTube channel, June 11, 2013] when HP delivered its Microsoft Private Cloud Fast Track v3 validated (medium) solution based on HP VirtualSystem VS3
– All about HP VirtualSystem VS3 for Microsoft [CCEN] [CoffeeCoaching YouTube channel, Sept 11, 2013]
– HP AppSystem for PDW [solution] [HP Enterprise Business YouTube channel, June 11, 2013]
Hitachi
Huawei
IBM
NEC
NetApp
- Learn more
- FlexPod Datacenter with Microsoft Private Cloud Fast Track Design Guide
- Deployment Guide for FlexPod with Microsoft Private Cloud Fast Track 3.0 Enterprise with Clustered Data ONTAP
Nimble Storage
4.5 Microsoft talking about Cloud OS and private clouds: starting with Ray Ozzie in November, 2009
Part of: Microsoft Cloud OS vision, delivery and ecosystem rollout
1. The Microsoft way
|
4.5 Microsoft talking about Cloud OS and private clouds: starting with Ray Ozzie in November, 2009
4.5.1 Tiny excerpts from official executive and/or corporate communications
From: Ray Ozzie & Bob Muglia: PDC 2009 [speech transcripts, Nov 17, 2009]
Windows Azure, which we introduced right here on this stage last year, is our cloud computing operating environment, designed from the outset to holistically manage extremely large pools of computation, storage and networking, all as a single, dynamic, seamless whole, as a service. It’s a cloud OS designed for the future, but made familiar for today.
Microsoft’s New Leader of Server and Tools: ‘Our Mission Is to Cloud-Optimize Every Business’ [feature article for the press, June 22, 2011]
Satya Nadella shares his thoughts on trends in the technology industry and Microsoft’s unique position providing infrastructure to move the industry forward.
… “As the industry moves more and more towards the public cloud – which will take time – we’ll move from the private cloud ‘datacenter OS’ that represents thousands of processing cores to a ‘public cloud OS’ that will need to understand a million cores. Our customers will want a vendor who is both battle-tested in the operating system and in the cloud scale services. Microsoft will be that vendor.”
“You can’t head-fake your way into running a public cloud service,” he notes. “You have to live it.” …
alias “MS private cloud PR”: Microsoft Brings the Cloud Down to Earth for Enterprises [press release, Jan 17, 2012]
System Center 2012 is a true “private cloud builder.”
- All Together Now: Private Cloud Simplicity and Best Economics
- The Microsoft Private Cloud: Built for the Future. Ready Now
From: Meet the Team That Puts ‘Amazing Power’ at People’s Fingertips [Microsoft feature article for the press, Feb 14, 2012]
Members of the Windows Server team speak with Microsoft News Center [MNC] about their groundbreaking work in moving customers to the cloud—and what else they find fascinating.
- MNC: How is your work going to change the world?
- MNC: What’s next for you at Microsoft?
Windows Server “8” beta available now! [Windows Server Blog, March 1, 2012]
Bill Laing
Corporate Vice President, Server and Cloud
Microsoft Ushers in the ‘Era of the Cloud OS’ [press release, June 11, 2012]
Company shares updates to cloud platform and developer tools.
- Connecting With the Cloud
- Enabling Developers With Cloud Tools
Welcome to the Era of the Cloud OS for Infrastructure! [The Official Microsoft Blog, June 11, 2012]
Posted by Satya Nadella
President, Server & Tools Business, Microsoft
From: Satya Nadella, Scott Guthrie and Jason Zander: TechEd 2012 Day 1 Keynote [speech transcripts, June 11, 2012]
SATYA NADELLA:
What we are going to discuss over the next 90 minutes, the modern datacenter, the modern application framework that make up the cloud operating system, the basic underpinnings for this new era of connected devices and continuous services.
Microsoft Announces New Cloud Opportunities for Partners [press release, July 10, 2012]
New guidance, training and programs for Windows Server 2012 and Windows Azure unveiled at Worldwide Partner Conference.
In addition, the new program announced on stage, Switch to Hyper-V, will allow partners to grow their virtualization, private and hybrid cloud computing practices while also helping customers improve IT agility at a lower cost with Microsoft’s cloud infrastructure.
In addition, in a keynote that further reinforced how Microsoft is working with its partners to transform businesses throughout the world, Microsoft Business Solutions President Kirill Tatarinov highlighted the incredible opportunity in the year ahead for partners focused on selling business solutions based on Microsoft Dynamics.
A New Era Together: Partners and the Microsoft Cloud OS [The Official Microsoft Blog, July 10, 2012]
Posted by Takeshi Numoto
Corporate Vice President, Server & Tools Business, Microsoft
- Partner Opportunity with the Cloud OS
From: Satya Nadella: Worldwide Partner Conference 2012 Day 2 Keynote [speech transcript, July 10, 2012]
The thing that I want to talk today about is the back end and how the back end is changing in the next era. And we refer to this as the cloud operating system or the cloud OS.
Windows Server 2012 Powers the Cloud OS [press release, Sept 4, 2012]
New server is built from the cloud up for the modern datacenter.
- Enabling the Modern Datacenter
- Customers Find Success With Windows Server 2012
Satya Nadella: Windows Server 2012 Launch Keynote [speech transcript, Sept 4, 2012]
For more than 50 years information technology has powered global innovation. And today, IT is in the midst of radical change as cloud computing transforms the landscape.
How can your organization take advantage of the new opportunities? Imagine data centers without boundaries, capacity on-demand. Imagine information crossing the globe seamlessly and securely, a modern platform for the world’s applications.
At Microsoft we unlock the full range of possibilities. We call it the Cloud OS and it’s here now.
Microsoft Reaches Agreement to Acquire StorSimple [press release, Oct 16, 2012]
Microsoft to acquire leader in Cloud-integrated Storage.
From: Satya Nadella, Scott Guthrie and Jason Zander: Build Day 2 [speech transcripts, Oct 31, 2012]
On the client side, we’ve talked about how we’ve reimagined Windows from the developer platform to the user experience. Again, in support of the kind of applications that you’re building for the devices today. These fluid, touch-first applications that also take advantage of capabilities in Windows RT to be able to truly bring to life all the new application capabilities.
Very similarly on the back end, we’re reimagining Windows for cloud services. It’s a pretty concrete thing for us. We refer to this as the Cloud OS. At the hardware level, for example, the core of any operating system is to think about the hardware abstraction. And the hardware abstraction is going through a pretty radical change. At the atomic level, we’re bringing compute, storage and network together, and then scaling it to a datacenter on a multidatacenter scale. So this is no longer about a single server operating system, but it’s about building distributed, virtualized infrastructure that includes storage, compute, and network and spans, if you will, across the datacenters.
alias “OS Moment PR”: Microsoft Advances the Cloud OS With New Management Solutions [press release, Jan 15, 2013]
New offerings deliver on the commitment to help customers and partners deliver cloud services and manage connected devices.
- Transforming the Datacenter
- Hosting Service Providers and the Cloud OS
- Unified PC and Device Management
What is the Cloud OS? [The Official Microsoft Blog, Jan 15, 2013]
post from Michael Park, Corporate Vice President of Marketing in the Server & Tools Business at Microsoft
The Cloud OS: New solutions available today advance Microsoft’s vision [C&E News Bytes Blog, Jan 15, 2013]
Solutions announced today include:
- General Availability of System Center 2012 Service Pack 1: …
- Windows Intune: …
- Windows Azure services for Windows Server: …
- Global Service Monitor: …
- System Center Advisor: …
Transform Your Datacenter with System Center 2012 SP1 [Server & Cloud Blog, Jan 15, 2013]
Mike Schutz
General Manager, Windows Server and Management Product Marketing
- Windows Server 2012 and SQL Server 2012 Support
- Software Defined Networking (SDN)
- DevOps with Global Service Monitor and Visual Studio
- Hybrid Cloud Management
Delivering Unified Device Management with Windows Intune and System Center 2012 Configuration Manager SP1 [Windows Intune blog, Jan 15, 2013]
Mike Schutz
General Manager, Windows Server and Management Product Marketing
This blog post highlights new device management capabilities in Windows Intune and System Center 2012 Configuration Manager SP1.
- Windows Intune addresses new challenges IT departments face when managing devices, including: …
- Configuration Manager 2012 SP1 enhancements, including: …
- Endpoint Protection 2012 SP1 enhancements, including: …
Modern Lifecycle on the Cloud OS [Brian Harry’s blog, Jan 15, 2013]
Brian Harry
Microsoft Technical Fellow,
Product Unit Manager for Team Foundation Server.Our approach to Enterprise DevOps is anchored in Visual Studio 2012 and System Center 2012. The wave of Cloud OS announcements today integrates these with bunch of new application lifecycle management capabilities. These include:
- Global Service Monitor (GSM)
- Lab Management & Windows 2012
- Incident integration
Michael Park and Mike Schutz: Cloud OS Announcement [speech transcripts, Jan. 15, 2013]
Corporate vice president of Server & Tools Marketing Michael Park is going to lead off with a brief overview of the Cloud OS, and then our general manager Mike Schutz here in Server & Tools will talk through the new offerings and how they fit into the Cloud OS story for customers and partners.
alias “Hybrid Cloud PR”: Microsoft unleashes fall wave of enterprise cloud solutions [press release, Oct 7, 2013]
New Windows Server, System Center, Visual Studio, Windows Azure, Windows Intune, SQL Server, and Dynamics solutions will accelerate cloud benefits for customers.
- Hybrid infrastructure and modern applications
- Enabling enterprise cloud adoption
- Data platform and insights
- People and devices in the cloud
- Software as a service business solutions
New Windows Server 2012 R2 Innovations – Download Now [Windows Server Blog, Aug 6, 2013]
Windows Server 2012 R2 is in preview right now and ready for your evaluation. We have been rolling out detailed information on our Cloud OS vision through Brad Anderson’s What’s New in 2012 R2 blog series. That will continue but we thought you would like a short consolidated list for consideration. Here are some key innovations in Windows Server 2012 R2.
- Storage transformation – Delivers breakthrough performance at a fraction of the cost
- Software defined networking – Provides new levels of agility and flexibility
- Virtualization and live migration – Provides an integrated and high-performance virtualization platform
- Access & Information Protection – Empowering your users to be productive while maintaining control and security of corporate information with Windows Server 2012 R2
- Java application monitoring – Enables deep application insight into Java applications.
This is by no means a comprehensive lists of new features and benefits, but we just wanted to give you some information on the key focus areas.
Announcing the General Availability of Windows Server 2012 R2: The Heart of Cloud OS [Windows Server Blog, Oct 18, 2013]
For years now, Microsoft has been building and operating some of the largest cloud applications in the world. The expertise culled from these experiences along with our established history of delivering market-leading enterprise operating systems, platforms, and applications has led us to develop a new approach for the modern era: the Microsoft Cloud OS.
Delivered as an enterprise-class, the simple and cost-effective server and cloud platform Windows Server 2012 R2 delivers significant value around seven key capabilities:
- Server virtualization.
- Storage.
- Networking.
- Server management and automation.
- Web and application platform.
- Access and information protection.
- Virtual Desktop Infrastructure.
To compete in the global economy and keep up with the pace of innovation, IT organizations must improve their agility, their efficiency, and their ability to better manage costs while enabling their business and end users to stay continuously productive.
alias “Cloud OS Network PR”: Leading cloud service providers around the globe bet on Microsoft [press release, Dec 12, 2013]
Cloud OS Network partners provide customers with consistent cloud platform.
- Hybrid benefits for customers
- Cloud service provider opportunity
- Worldwide reach
4.5.2 More official communications in details from executives and/or corporate
From: Ray Ozzie & Bob Muglia: PDC 2009 [speech transcripts, Nov 17, 2009]
RAY OZZIE:
Earlier, when I talked about the three screens and a cloud environment, I talked fairly abstractly about this cloud computing back-end. Sometimes I might have referred to this back-end as a server or sometimes as a service. And for customers it really doesn’t matter, and that’s entirely the point, because our software plus services strategy is centered on the notion of technology convergence and skills leverage across both.
Windows Azure, which we introduced right here on this stage last year, is our cloud computing operating environment, designed from the outset to holistically manage extremely large pools of computation, storage and networking, all as a single, dynamic, seamless whole, as a service. It’s a cloud OS designed for the future, but made familiar for today.
Windows Azure at its core is Windows. It’s Windows Server. You should think of it as a vast, homogeneous array of Windows Server hardware and virtualized Windows Server instances, and all these servers are under the control of a sophisticated, highly parallel management system called the Azure Fabric Controller, which you can kind of think of as an extension of System Center’s management capabilities in the enterprise.
With Windows Azure, Windows Server, and System Center, there’s one coherent model of managing this infrastructure as a service across Microsoft’s public cloud to private cloud to clouds of our partners who host.
To most developers, to developers like you, Windows Azure appears as a model based extension to Visual Studio, enabling you to build apps that leverage your skills in SQL, IIS, ASP.NET, and .NET Framework.
Alternatively, and of course it’s your choice, you might leverage your skills by using MySQL and PHP within Azure, or you might instead take advantage of our new Azure tools for Java and Eclipse.
Reaching all developers is incredibly important to us, and working closely with the community developing for Windows Azure this year has come a long, long way.
It was only one year ago at PDC ’08 that we launched Azure by inviting you as PDC participants to our Community Technology Preview. We committed to spending the year engaged with you, listening and learning, and reshaping Azure before we took it live.
Microsoft’s New Leader of Server and Tools: ‘Our Mission Is to Cloud-Optimize Every Business’ [feature article for the press, June 22, 2011]
Satya Nadella, the new president of Microsoft’s Server and Tools Business (STB), recently told Microsoft employees that “Microsoft has always stood for democratizing access to computing platforms. We did it with PC-based server computing, the biggest democratizing force ever. We have a similar opportunity now with cloud computing that will make it possible for companies of all sizes, and countries of all GDPs, to really take advantage of latest technology to improve productivity and people’s lives.”
Nadella added that his top priority as STB president is to cultivate a vibrant engineering community armed with best tools around. That community in turn will lead the company through a computing shift every bit as transformational as the rise of the PC.
As the industry moves toward what he calls the “post-virtualization era,” Nadella reflects on the industry trends that are driving the shift. First, the notion of a modern operating system is shifting from software running on a single, physical server, to software running across an entire datacenter of servers. Services traditionally managed by a machine – storage, networking, compute – are no longer bound to a particular machine. This notion of an “elastic” infrastructure can have significant business benefits for customers. Moreover, he says, the data itself is becoming a platform developers can build on that leads to a whole new set of innovative application scenarios.
Delivering companies new value through the cloud will be at the center of everything STB does moving forward: “Our strategy in a nutshell is to cloud-optimize every business,” he said. That means offering businesses on-demand, scalable infrastructure and the ability to tap massive amounts of data for new business insight.
Nadella, a Microsoft veteran since 1992, was appointed to his new role in February. As president of STB, he is tasked with leading Microsoft’s enterprise transformation into the cloud and providing the technology roadmap and vision for the future of business computing.
Nadella said his vision for STB has been shaped by the previous stops on his Microsoft journey. Up until a few months ago, he was senior vice president of R&D for Microsoft’s Online Services Division (OSD). There he oversaw the technical vision and engineering of some of the biggest Web services in the world, such as Bing, MSN, and adCenter. Those online operations illuminated the sheer scale of infrastructure needed to run them; Bing alone is powered by 250,000 servers, which manage upwards of 150 petabytes (1 petabyte=1 quadrillion bytes.)
You can’t head-fake your way into running a public cloud service. You have to live it.
– Satya Nadella, President, Server & Tools Business,
The last time Nadella had thought about computing at that scale was in the abstract at graduate school. His boss at the time, OSD President Qi Lu, told him to embrace the new perspective.
“Qi would stress to me, ‘Look, as long as you don’t get Internet scale in its full-glory detail, you just don’t get the systems you need to build going forward,’” he said.
During four and half years at OSD, Nadella absorbed the lesson. He said his time at OSD prompted him to relearn infrastructure – something he wants to help Microsoft’s server business to do as it presses on into cloud computing. Massive systems infrastructure is required to handle workloads like Bing or Microsoft adCenter, which runs 20,000 simultaneous auctions each time a search query happens. That scale has shaped his thinking about the back-end infrastructure Microsoft must build going forward.
“As the industry moves more and more towards the public cloud – which will take time – we’ll move from the private cloud ‘datacenter OS’ that represents thousands of processing cores to a ‘public cloud OS’ that will need to understand a million cores. Our customers will want a vendor who is both battle-tested in the operating system and in the cloud scale services. Microsoft will be that vendor.”
“You can’t head-fake your way into running a public cloud service,” he notes. “You have to live it.”
Nadella doesn’t have to think twice when asked about his plans for STB’s future. “We have the leading server operating system share and the most widely used database, professional developer tools, and mission critical developer framework in the industry. But we can’t be complacent – we will continue to grow our existing business, but the cloud will shape the future of the industry, and we aim to be the industry leader.”
alias “MS private cloud PR”: Microsoft Brings the Cloud Down to Earth for Enterprises [press release, Jan 17, 2012]
System Center 2012 is a true “private cloud builder.”
In an online broadcast today from Microsoft Corp. headquarters, Satya Nadella, president of Microsoft Server and Tools Business, laid out how Microsoft’s private cloud solution will help businesses move faster, save money and better compete in 2012. He highlighted how companies, such as webcast participants Lufthansa Systems, T. Rowe Price and Unilever, can use Microsoft System Center 2012 to build and operate private clouds for the delivery of business applications across both private and public cloud platforms. System Center 2012 is available today in a Release Candidate as a single, integrated private cloud management solution for the first time.
“IT leaders tell me that private cloud computing promises to help them focus on innovation over maintenance, to streamline costs and to respond to the need for IT speed,” Nadella said. “We are delivering on that promise today. With System Center 2012, customers can move beyond the industry hype and speculation, and progress into the here and now of private cloud.”
All Together Now: Private Cloud Simplicity and Best Economics
New advances in System Center 2012 demonstrate Microsoft’s commitment to easing the acquisition, deployment and economics of private cloud computing.
“A private cloud is our answer to corralling our server infrastructure into a single entity we can use to more rapidly deliver services that really matter to our business,” said Peter Daniels, vice president of IT at T. Rowe Price. “System Center 2012 is truly a game changer.”
System Center 2012 integrates eight separate component products into one unified solution, streamlining installation and reducing the time it takes to deploy from days down to hours. The number of product versions has also been simplified, so customers will be able to choose between the Standard and Datacenter editions of the product, based on their virtualization requirements. And because System Center 2012 Datacenter edition licensing covers unlimited virtual machines, customers can continually grow their private clouds without additional licensing costs for virtualizing their infrastructure and applications.
The Microsoft Private Cloud: Built for the Future. Ready Now
Lufthansa Systems and Unilever are also relying on System Center 2012 and the Microsoft private cloud.
“We are making the move to cloud computing across our company, and after looking at our options, Microsoft offers the right solutions for us,” said Holger Berndt, head of Microsoft Servers at Lufthansa Systems. “With the integrated approach and technology, we can use the people and skills we have in place now to build the private cloud services we need to meet the complex IT requirements of our customers. Microsoft brings it all together, including the clear path to public cloud on Windows Azure.”
“Our private cloud will help us meet our goal of doubling Unilever’s business without increasing our environmental footprint,” said Mike Royle, enterprise services IT director at Unilever. “Working with Avanade, we are betting on System Center 2012 as the management platform to extend our investments in virtualization toward private cloud, to automate processes, and to ensure the reliability of our infrastructure and application services.”
More information is available at the Microsoft Server and Cloud Platform website, including the on-demand broadcast, links to the Microsoft private cloud evaluation software and more. The conversation on Twitter can be followed at #MSFTprivatecloud.
From: Meet the Team That Puts ‘Amazing Power’ at People’s Fingertips [Microsoft feature article for the press, Feb 14, 2012]
Members of the Windows Server team speak with Microsoft News Center about their groundbreaking work in moving customers to the cloud—and what else they find fascinating.
- Betsy Speare, a principle program manager lead in the Windows Server Manageability team
- Erin Chapple, a partner group program manager in the Server and Cloud Division
- Jeffrey Snover, a Distinguished Engineer who is also the lead architect for Windows Server
What Chapple, Speare, Jeffrey Snover …, and the rest of their team are working on right now is the next version of Windows Server, code-named “Windows Server 8” [Windows Server 2012], which will provide better management capabilities, increased security and significant cost savings. Windows Server 8 will also help many Microsoft customers move more of their business to the cloud.
“Windows Server 8 really sets us up to enable the little guy to get ahead,” says Speare, whose responsibilities include overseeing Group Policy, the most widely used management tool in the world. “That’s what the cloud does; it puts this amazing power at everyone’s fingertips. With this release, we’re building the platform for that. When people who aren’t deeply technical have the capability to create solutions because the power is right there, it will be amazing to see what happens.”
Microsoft News Center (MNC) recently sat down with Chapple, Speare and Snover, to talk about Windows Server and life in general.
MNC: How is your work going to change the world?
Snover: Servers really are changing the world. Literally. Look at all these mobile phones. The reason why they exist is because of servers at the back end. In the past, when you had to run entire applications on your client device, the client had to be a big monster machine or you couldn’t do stuff. Now that most of the processing is done in a data center, you can get a great experience on a very small device.
Windows Server 8 is the biggest, most transformational server release we’ve ever had. It’s not just the great advances we’ve made in storage, networking and virtualization. What’s most transformational is the change of identity. In past, we always viewed Windows Server as an operating system for a single server. With Windows Server 8, we now see it as a cloud operating system, which is to say an OS for lots of servers and all the devices that connect them. That means we’re able to give customers a far more coherent experience at lower cost and lower effort on their part.
Chapple: One of the key things we work on is a technology called PowerShell. As you think about what’s happening in the world today, with the proliferation of servers, devices and services, our customers need a way to manage all those components that is efficient, one-to-many, repeatable and consistent. PowerShell is our answer to that.
Customers tell us they feel overwhelmed by the number of things they have to do to manage their environment. PowerShell can help them gain control over their environment and get them out of that world of chaos.
Snover: By enabling the move to the cloud, servers are even transforming the way we do science. In the past, science was driven by hypotheses. Someone would think about the world, generate a hypothesis, and then run a set of experiments to validate or invalidate it. But with the large data centers we have today, we can take an entirely new approach. We’re now able to configure these servers to throw massive computing power at a problem, and to reverse engineer a hypothesis based on what the data is telling us. This allows us to solve bigger problems than we’ve ever been able to solve before.
…
MNC: What’s next for you at Microsoft?
Snover: What’s next for me is figuring out how we take this vision of a cloud OS and break it down into discrete steps. That’s really a 10-year-plus vision. It’s a dramatic increase in the scope of what we want to do. So how do we break that down and ensure that Windows has a smooth transition between where we are and where we need to be?
Bill Gates once said, “Vision is cheap.” At the time, I thought he was a bit of a jerk for saying that. But I then realized that he was right. Vision is cheap. The hard part is figuring out how to get from here to there. There have been many projects with grand visions that have run themselves onto the rocks because no one could break them down into a step-by-step approach. That’s what my job is.
Chapple: I was fortunate enough to take my sabbatical last fall and travel the world for three months, which gave me a chance to clear my head, recharge, and figure out what I want to do. It gave me this great perspective.
I feel like I’m at the end of one journey and the beginning of another. I’ve been working in manageability for the last five years or so, and when I started in manageability it was a four-letter word. People were like, “I don’t want to think about how I make my product manageable; I want to just build great features.” With the move to the cloud and the move to services, the manageability of our system has become more of a focal point and an asset. With Windows Server 8, we really have pulled all the pieces together and we’re delivering a great solution.
I am just so proud of the work we’re doing. We’re at this inflection point from a cloud perspective. There’s a great opportunity to think about what we want to do with Windows Server, and how we hope to help people migrate to the cloud. So I’m all in, in terms of figuring out what the next turn of the crank means for Windows Server. I think we have more opportunities than we ever had in the past, and it’s exciting to be part of that.
Windows Server “8” beta available now! [Windows Server Blog, March 1, 2012]
Bill Laing
Corporate Vice President, Server and CloudThe beta of Windows Server “8” is now available for IT professionals and software developers around the world to download, to evaluate, and to give us feedback on.
In September we introduced Windows Server “8” with a preview to help developers and hardware partners prepare new and existing applications, systems and devices. The response from that community, along with hundreds of customers in our early adopters program, has been incredibly positive. A common theme of feedback has been how broad and deep the new capabilities are.
Now is the time for you, IT professionals in organizations of all sizes, to get your hands on this new release, discover the new capabilities and contribute to the development of what we call the cloud-optimized OS.
I’ll highlight in this post just a few examples of new capabilities that you’ll want to explore.
With the new Hyper-V we are taking virtualization above and beyond to provide a multi-tenant platform for cloud computing. For example, with Hyper-V Network Virtualization you can create virtual networks so different business units, or even multiple customers, can seamlessly share network infrastructure. You will be able to move virtual machines and servers around without losing their network assignments.
In Windows Server “8” we are delivering high availability and disaster recovery through software technology on much more cost effective hardware. For example, with File Server Transparent Failover you can now more easily perform hardware or software maintenance of nodes in a File Server cluster by moving file shares between nodes with little interruption to server applications that are storing data on those file shares.
We’re also delivering a tremendous amount of new capabilities for multi-machine management and automation. You will want to explore the dramatic new improvements to Server Manager, as well as the new Windows PowerShell. With 2,300 commandlets provided out of the box, Windows PowerShell allows you to automate everything you can do manually with the user interface. And, with technologies like Intellisense, we’ve made it very easy for you to master all of that power.
Additionally, Windows Server “8” provides a powerful server application platform that enables you to develop and host the most demanding of application workloads. For example, with .NET Framework 4.5 you can take advantage of new asynch language and library support to build server and web applications that scale far beyond what other platforms provide. Our new IIS 8 web server provides better security isolation and resource sand-boxing between applications, native support for web sockets, and the ability to host significantly more sites on a server.
This is just a brief taste of the hundreds of features and capabilities you will find in the beta. (My team has written a number of other posts you can read here.) If you have been using and providing feedback on the developer preview of Windows Server “8,” thank you! I can’t wait for more people to start trying out Windows Server “8” and letting us know what they think.
Microsoft Ushers in the ‘Era of the Cloud OS’ [press release, June 11, 2012]
Today at the 20th annual TechEd North America conference, Microsoft Server and Tools Business President Satya Nadella welcomed a sold-out crowd of more than 10,000 to the era of the cloud operating system (OS) for infrastructure. Nadella described how the cloud OS drives both the modern datacenter and enables the development and management of modern applications, demonstrating how customers can benefit from this transformation with agility, focus and lower costs. He also announced updates to the company’s developer tools and availability of the next release of Windows Intune, the company’s cloud-based solution for PC and mobile device management and security.
Built on decades of experience gleaned from running massive datacenters at scale, Windows Server 2012 is the cloud-optimized server OS for customers of all sizes, and Windows Azure, updated with new services and features, delivers both infrastructure-as-a-service and platform-as-a-service capabilities. Built to complement each other with consistent development, management and identity, they make it easier to create, migrate, deploy and manage applications across public, private and hybrid clouds.
“The operating system does two things: it looks after the hardware, and it provides a platform for applications. The modern datacenter and modern apps put more pressure than ever on infrastructure to become truly cloud-optimized, and that’s where Microsoft builds on our legacy with the OS to help our customers,” Nadella said. “Microsoft is your partner in the transformation of IT because only Microsoft offers the modern, yet familiar, platform that enables you to connect with the cloud on your terms.”
Connecting With the Cloud
Every customer’s path to the cloud will be unique, which is why Microsoft Corp. is optimizing its technologies and tools so customers can easily connect to public, private or hybrid clouds when they are ready. Customers, such as Aflac Inc., ING Direct and Tribune Co., are already working with Microsoft to expand their datacenters into the cloud to scale on demand and help reduce infrastructure costs.
“Delivering content to thousands of users across multiple devices and platforms requires a level of infrastructure that’s easier to manage and more affordable with the cloud,” said Denise Schuster, senior vice president of Digital Innovations for Tribune Company. “We are currently using various methods to deliver content via cloud services, and we’re moving our digital content to Windows Azure to help us find new ways to better deliver a targeted, more personalized experience for our customer base.”
To ease customers’ transitions to the cloud, Microsoft underscored the release candidate of Windows Server 2012, recent updates to Windows Azure and the release of Windows Intune. Together, these new releases make it even easier for customers to leverage one modern operating system across public, private and hybrid clouds and manage a multitude of devices connected to those clouds.
- Windows Server 2012 Release Candidate (RC). Released May 31, 2012, the Windows Server 2012 RC is available for customers to download and evaluate today. Advancements in storage, networking and scalability have been drawn from Microsoft’s experience running public cloud services.
- Windows Azure. Windows Azure is newly updated with preview support for Virtual Machine and Virtual Network, support for Windows and Linux images, and additional support for Java and Python.
- Windows Intune. The next release of Windows Intune, now available athttp://www.microsoft.com/en-us/windows/windowsintune/pc-management.aspx, includes expanded management and security benefits through mobile device management and adds people-centric management capabilities and upgrade rights to the latest version of Windows.
Enabling Developers With Cloud Tools
To streamline and accelerate application development and deployment, Microsoft Team Foundation Service, an application lifecycle management tool hosted on Windows Azure, is now even easier for teams to integrate into their development process. Team Foundation Service features collaboration tools, a code repository, and powerful reporting and traceability tools to help teams more effectively manage software development. Beginning today, a public preview of Team Foundation Service is available at http://tfspreview.com.
To help developers and IT professionals build immersive experiences that scale across devices and the cloud, the company announced that Microsoft LightSwitch, an easy-to-use development tool for quickly building applications, will now render HTML5. Integrating HTML5 into LightSwitch will enable developers using the tool to target any device or platform supporting HTML5.
Those who want to learn more about today’s news or watch the keynotes should visit the TechEd North America 2012 virtual press kit. Those who want additional context on the news should visit Satya Nadella’s post on the Official Microsoft Blog.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Welcome to the Era of the Cloud OS for Infrastructure! [The Official Microsoft Blog, June 11, 2012]
Posted by Satya Nadella
President, Server & Tools Business, MicrosoftTwenty years ago at Microsoft’s first annual TechEd conference, we gathered to talk about the industry transformation from mainframe to minis to client/server computing. The vehicle for that transformation was the Windows operating system. Today at TechEd, we’re again talking about the industry transformation: the transformation to the cloud. Once again, the Windows operating system is the vehicle for this transformation.
Let me step back. At the most basic level, any operating system has two “jobs”: it needs to manage the underlying hardware, and it needs to provide a platform for applications. The fundamental role of an operating system has not changed, but the scale at which servers are deployed and the type of applications now available or in development are changing massively. On the hardware front, the “unit” of hardware abstraction that a server OS manages has now reached the “datacenter” level. And by that I mean a datacenter ranging from the smallest cluster of a few servers to the very massive footprint of one of Microsoft’s global installations with thousands of servers across multiple geographically distributed datacenters.
In response to the needs of large-scale service providers pushing the limits of technology every day, networking, storage and compute vendors have responded by delivering significant innovations to help increase scale, performance and to help remove bottlenecks. These industries have all driven this transformation in parallel. Now, we must think beyond a server at a time and instead look at the OS as the driver of the datacenter. Today’s datacenter is a scalable, intelligent, automated environment spanning all of the shared resources, and it is the magic of software that brings this all together to orchestrate the three resources of the datacenter: network, storage and compute. In other words, a cloud OS.
Just as the job of managing hardware has been transformed, the job of running applications has also shifted. We live in an era of many devices, where applications need to span across PCs to phones to tablets with an adaptive backend that can keep it all together. The ways in which we interact with those applications – and by that I mean both through touch and swipe and click AND through “likes”, “follows” and “shares” – pushes us forward. And the huge amounts of data that feed and enable these modern applications through the cloud needs to be managed. Again, the need for a cloud OS.
Microsoft has been at the center of this transformation. As a large-scale service provider, we’ve been experiencing all of these changes real time, in our datacenters and through our services, learning and applying those learnings to what we build even as we work with the industry to push the limits of the technology. Our conversation since that first TechEd, and the focus on the operating system, isn’t new: the OS is still the intelligence that makes it all work. What has changed is the scale, the scope, and the range of the infrastructure OS to deliver against the opportunities the cloud presents. With Windows Server 2012 and Windows Azure, we’ve taken everything we’ve learned from running datacenters and services at global scale and are delivering the next generation of operating systems – the “cloud OS” – to help our customers seize the opportunities of the cloud.
I’m looking forward to talking a lot more about this new era of the cloud OS at TechEd this week and how we are helping customers make the very most of this transition. If you aren’t able to join us live in Orlando this week, I hope you’ll have a chance to view the keynotes online. It’s an exciting time to be in IT!
From: Satya Nadella, Scott Guthrie and Jason Zander: TechEd 2012 Day 1 Keynote [speech transcripts, June 11, 2012]
SATYA NADELLA:
… what we are going to discuss over the next 90 minutes, the modern datacenter, the modern application framework that make up the cloud operating system, the basic underpinnings for this new era of connected devices and continuous services.
When you talk about the modern datacenter, it’s perhaps best to start with what’s happening at the system level, what’s happening at the silicon, what’s happening to a single blade, a single system, and then a cluster.
The fundamental thing that all of us at this point are tracking pretty closely is the notion that storage, compute, and network are co-evolving. I mean, if you think about the compute power, for sure Moore’s Law is still continuing to work in its full glory. It probably is resulting in more core density versus perhaps single-thread performance, but still we’re able to pack amazing amounts of compute power.
Once you have a lot of compute power, there is not much use to it if you can’t really have the IOPS that have to go with it. And so the revolution in storage, especially around tiering, is what’s really in full play, because the disk speed itself is not something that’s going to faster, but at the same time the fact that SSD costs and Flash costs are coming down give us a huge opportunity to rethink, especially if you think about what’s happening in the database world with in-memory, you can sort of see that you can start thinking about applications and application performance and IOPS per dollar in a very different way in terms of the nexus between CPU utilization and storage access.
But one of the things which is really an artifact of the CPU to storage connection is the network. It’s the fast interconnect, it’s sort of the era of the fast interconnect between storage and compute that’s driving a lot of innovation.
And the key to this co-evolution of storage, compute and network is really software control. You really cannot afford to have the control fragmentation, because if you do that then you’re not going to be able to achieve the economic benefits, the agility benefits and the innovation benefits that these new systems at high density can provide.
Now, perhaps you can sort of say, well, that’s something that’s been true. After all, Moore’s Law has really played this out even in the past, over the last 10 years in particular as we have gone to these clusters and blades and software-based solutions, but one of the fundamental things that I believe has changed is services at scale, and this is a very big difference for me personally since 1993. When we were building Windows NT, we didn’t have in-house at scale workloads on NT. Subsequently we got onto a fantastic virtuous cycle, which is the fact that we had hit workloads in Exchange, in Lync, in SharePoint, in SQL Server ensured that with each release of our server operating system we were able to get the feedback from you and learn continuously from you and make that product better and better and better and more robust, and that’s sort of testament to sort of all the deployments that we have.
But for the first time now the same kind of cycle of learning is playing out when we talk about Internet scale services. Just think about the depth and breadth of the first-party workloads that Microsoft is running today on a daily basis. We have Xbox LIVE that’s doing some fascinating GPU simulation in the cloud for some of their games. You have Office 365 which is Exchange and SharePoint at scale. You have Dynamics CRM which is a stateful transactional application in the cloud. You have Bing, which is really a big data-applied machine learning application in the cloud. You have things like HealthVault, which is secure transactional consumer applications. So, you have a very broad spectrum. So, we run approximately 200 very diverse workloads across Microsoft.
That diversity is what’s really making us build the right operating systems, the right management stack, the right tools. In fact, perhaps the best way to illustrate it is what happens to us on a daily basis. For example, just in terms of the physical plant we have around 16 major datacenters across the globe, we have around a thousand access points, we have a couple of hundred megawatts of power powering hundreds of thousands of machines. We have terabits of network out of our datacenters. We have petabytes of data. In fact, Bing itself has got approximately 300 petabytes of data. We write something like 1 terabyte of records each day.
Now, all of that you could say is fascinating statistics; what does that really have to do anything with infrastructure that we build? It’s just that we are battle-testing every piece of software. Just, in fact, last week, we upgraded all of the Bing front ends to Windows Server 2012 RC. And so today, Bing is running the release candidate of the next server operating system in full production workload.
That type of feedback where we are constantly able to take the learning internally is what’s shaping the host OS, the guest OS, the frameworks, the tools, the performance, and that we believe is not something you can easily — you can’t just head fake it, you can’t just go in and say we’ve built it for scale without having run if yourself, and I think that that’s perhaps in the long run going to make one of the biggest distinctions.
Of course, none of this matters if you can’t scale minimize it, because it’s not as if every deployment of a private cloud or a virtualization instance is going to be at the scale we run. So, the key is for us to be able to take all of that power, all of that learning, package it up into the smallest of clusters, half a rack, a full rack or what have you, and that’s really what our intent is.
And when you think about that as the backdrop, the criteria to look at a modern datacenter, there are four key attributes that I would say that one should look at. The first one is the scalability and the elasticity, and you need the elasticity to go with it, especially in the context of a heterogeneous set of workloads when you’re running in particular highly virtualized distributed environments, because you want to get utilization up and without elasticity you’re not going to be able to achieve it with all the amount of scale.
The second one is always up, always on. There’s no point having all of the scale and elasticity without the continuous availability.
Shared resources, building out for multitenancy from the ground up; it could be when your private cloud, the fact that you’re running two departments, two applications, and you want to be able to isolate them.
And then, of course, automating, because you can’t linearly scale your operations with your infrastructure, and that means automation, automation, automation, and that is something that is a very super important thing to make sure that the system provides the hooks for you to be able to achieve that and then lower your costs.
So, that’s what really inspired us to build Windows Server 2012. It’s an amazing, amazing release. In fact, you know, as we were preparing for this event perhaps the biggest struggle we had is we have a 90 minute keynote, we have a lot to show, what features of Server 2012 do we even get to demo and talk about is perhaps the thing that really troubled us the most, but Windows Server 2012 has hundreds of features, and I just wanted to highlight a few of them in the context of this notion of a modern datacenter.
When it comes to scalability and elasticity, the performance gains, the sheer capability gains of the host operating system, Hyper-V 3.0, are just stunning. Just one of them, the notion that we now have in one VM the ability to support 64 virtual procs and 1 terabyte of memory is something stunning, because we can now run pretty much 99 percent of the tier one SQL workloads can be virtualized on Hyper-V 3.0, and it’s a pretty stunning figure and you’ll see a lot more of that.
Always up, always on is something that again has been built deeply into the system. Something which is sort of a feature that I love the most is this ability to update the cluster without having to bring down the cluster nodes, and have continuous availability.
Continuous availability of storage, huge gains in that dimension.
Shared resources. Again, multitenancy both with System Center and Windows Server has been built into the foundation. The ability to have network virtualization, storage virtualization to go with server virtualization is what makes it possible for you to have a fully virtualized environment that is sharable.
And if you have these multiple workloads from multiple departments you can isolate them using policy, you can monitor the resource usage using policies and make sure that there isn’t one workload that takes away all of the resources. So, a lot of gains again when it comes to sharing of resources across the virtualized infrastructure.
And lastly, when it comes to automation and self-service we have done a lot in terms of exposing the surface area of PowerShell. It’s actually a pretty amazing release for those of you who are big PowerShell users in terms of the commandlet explosion that we have had so that you can automate pretty much anything that’s there in Windows Server. We have 2,400 commandlets in PowerShell. We have built-in standards based management, and of course with System Center you have a full capable datacenter management suite.
So, to show you some of this in action I wanted to invite up onstage Jeff Woolsey from our Windows Server 2012 team. Jeff? (Applause.)
JEFF WOOLSEY: Thanks, Satya. It’s a pleasure to be here.
How’s everybody doing? (Cheers, applause.) Oh, come on! How’s everybody doing? (Cheers, applause.) Awesome. Welcome to Orlando. It’s a big, big, exciting show.
Well, Windows Server 2012 is about making your business more agile. It’s about making your datacenter more flexible, and providing you the ability to extend your datacenter to the cloud securely on your terms. Quite simply, Windows Server 2012 is about providing the best cloud OS.
Let’s start with scale. With Server 2012 we want to virtualize those workloads considered non-virtualizable, workloads that require dozens of cores, hundreds of gigabytes of memory, are likely SAN attached and with exceptionally high IO requirements.
Well, today, we want to redefine performance, we want to redefine scale. So, today, with Server 2012 and Hyper-V we’ll support up to 320 logical processors per server, up to 4 terabytes of memory per server, and up to 64 virtual processors per VM.
In addition, you can see we support I’ve got 100 gigabytes of memory allocated to this virtual machine, but we’ll support up to a full terabyte of memory for a VM. And whether this VM has been allocated 10 gigabytes, 100 gigabytes or a full terabyte, it still costs the same.
In terms of virtual storage our virtual disks now support up to 64 terabytes per virtual disk. That’s 32 times anyone else in the industry.
We also support the largest clusters with 64 nodes and up to 4,000 virtual machines in a single cluster.
Now, if I give you a virtual machine with 64 virtual processors and a terabyte of memory, quite honestly that’s irrelevant if I can’t provide the ability to give you the IO to actually keep those workloads and those resources busy.
So, let’s take a look at Hyper-V IO performance. Now, before I do, let me tell you a little bit about the hardware I’m about to show you. This is an industry-standard four socket server. It’s got 80 logical processors, 256 gigabytes of memory. It has five LSI HBAs attached to 40 SSDs.
Now, you may be thinking, hold on here, why is he using SSDs, why is he not using traditional spinning media? Well, for this next demo we certainly could have used 15k SAS disks. However, we would have needed 4,000 disks in 10 full sized 42U containers, racks, full of disks. So, we decided to opt for SSDs instead.
Let me show you. I’m going to switch on over here the Iometer. Iometer is an industry standard tool and, in fact, the configuration and test that I’m going to run is industry standard. This is 4k random IOPS. This is the hard stuff, not the easy sequential stuff. This is 4k random IOPS, cued up to 32, 40 concurrent threads.
By the way, the guys over at VMware claim that they can deliver up to 300,000 IOPS from a single VM.
Well, let me show you with Windows Server 2012 we’re delivering 985,000 IOPS from a single virtual machine. Let me say that one more time: over three times more IOPS from a single virtual machine. (Cheers, applause.)
And let me be very clear: This is not a Hyper-V limitation. We can go much, much higher. This is as fast as the hardware will go. We couldn’t put any more host bus adaptors in this machine.
So, with support for up to 64 virtual processors, a terabyte of memory, and nearly a million IOPS in a single server, we can run over 99 percent of the world’s SQL Servers.
Now, while we’re talking about storage, by the way, let me talk about some of our other investments in storage. For example, in Windows Server 2012 we’ve made some huge investments in file-based storage. For example, we have a new scale-out file server. With the scale-out file server it intrinsically, because of the architecture, it’s an active-active architecture, which intrinsically inherently means as I add more nodes I get more scale, but I also get more continuous availability because I can remove or add nodes without any down time. It’s an extremely powerful new capability in Server 2012.
And then there’s what we’ve done with SANs. Quite honestly, this is earthshattering with offloaded data transfer or ODX. With offloaded data transfer Windows Server 2012 can leverage the native SAN array capabilities in your array.
Let me show you. In this first example I’m going to copy a 10 terabyte file using non-ODX storage. Now, you can see in this example from a CPU standpoint I’m getting about somewhere between 35 to 40 percent CPU utilization. In terms of networking you can see we are fully saturating Ethernet. We’re getting about 78 megabytes per second; not too bad, but in this case the server is performing all of the copying. It’s reading from the source and writing to the destination, reading from the source and writing to the destination.
Well, now on the split screen let me actually copy the same file, 10 gigabyte file, using ODX enabled storage.
Now, make sure you don’t look away. I’d hate it if you missed the demo here.
Again this is a 10 gigabyte file, and what are you seeing? You’re seeing that I’m copying and getting over a gigabyte per second. I’m copying a 10 gigabyte file in 10 seconds. (Applause.) Awesome ODX-enabled storage from our partners over at EMC. And by the way, there was no network utilization at all, because this was leveraging the capabilities in the array. When you couple ODX with a bunch of our other enhancements in storage, virtual fiber channel, cluster enhancements for replication and synchronous replication, as well as a swath of other capabilities, quite simply if you own a SAN, Windows Server 2012 is a no-brainer, it’s really that easy.
Now let’s talk about networking. In Server 2012 we made a huge investment in networking, for example network virtualization. With network virtualization I can have multiple companies, disparate organizations, all sharing the same physical fabric with secure multitenancy. In addition, we have features like Windows NIC teaming that brings LBFO into the box, and literally dozens and hundreds of new capabilities when it comes to Windows Server networking.
In terms of the Hyper-V switch we’ve done a tremendous amount of work in the Hyper-V switch for performance, security, manageability, automation, and one of the things we did was we knew that we couldn’t be all things to all people. So, what we decided to do was also make it open and extensible.
So, for example, I’m going to go here to the virtual switch manager and you can see I’ve got the Cisco Nexus 1000V for Hyper-V running right here.
Now, in this case you can see in the split screen I’ve got a couple VMs over here that are using quite a bit of bandwidth, and my network admins, they like to keep an eye on their network utilization and they want to apply a QoS port policy to this. No problem. I can manage it because I’m using the Cisco Nexus 100V in the same way I manage my other infrastructure. And in this case I’m going to use simply the Nexus 100V admin tool, and I’m going to modify the port profile, and I’m going to use a QoS port profile. And like that, I’m applying QoS port profiles on my virtual switches just like I can on my physical switches.
Now, this is just one example of the ecosystem we’re creating with the Hyper-V extensible switch. While you’re here, make sure you check out the tech expo. We’ve got a lot of partners that are plugging into the extensible switch, and, in fact, there’s a lot of excitement in the industry around where networking is going right now, and including a lot of people embracing software-defined networking.
Now let’s talk about automation. One of the best ways to reduce costs and improve efficiency at scale is pervasive automation. With Windows Server 2012 we’re dropping in a V12 world class automation engine in PowerShell. With over 2,400 PowerShell commandlets everything you want to do in server now can be automated. (Cheers.) Got a winner out there.
One of the things we wanted to do is in this next demonstration I wanted to show how we’re coupling PowerShell with site migration capabilities utilizing one of our hotly anticipated features, Hyper-V Replica.
So, in this case I’m going to bring up System Center, and I’m going to start my runbook. Now, what I’ve been doing is I’ve been using Hyper-V Replica to replicate virtual machines from one site to another. Now what I want to do is I actually want in a systematic and methodical way to actually bring them up on my new site.
So, first, I’m going to type in my destination host, going to type in my source host, and I’m going to provide the server that’s actually going to do the runbook automation, and I’m going to click start.
Now, while that’s happening let’s move on over to instances and view the details. And you can get a high level overview of what’s actually happening here. What’s happening here is through runbook automation System Center is using PowerShell as the automation engine to actually make sure that everything is in place to begin the migration from my workloads from one site to the next. It will then bring up my virtual machines in the correct order with dependencies configured in the runbook automation. All of this very cool, brought to you by Hyper-V replication, and of course at its core PowerShell.
Now, what if you don’t want to just migrate your workload, but what you’d really like to do is extend your datacenter to the cloud using capabilities and capacity from a provider. Well, let me show you how we do that with Windows Server 2012 and System Center 2012 SP1.
You can see here I’ve got a view of my clouds on-premise: dev cloud, infrastructure, preproduction and production environments. But what I’d like to do is I’d like to connect to my service provider. So, I’m going to go to connections, which is where I broker connections. Here I’m going to click on connect and you can see I have the option to connect to another VM in the server or use SPF, the System Center Provider Foundation. This is a powerful new capability that allows me to take on capacity provided to me by my service provider.
Now, in this case I’ve bought capacity from Orlando Hosting, and they have provided me a URL. Of course, I need a certificate for pretty obvious reasons, encryption. Type in my password and click OK.
And what you’re seeing is in a few easy steps what I’m doing right now is System Center is brokering the connection with Orlando Hosting so that I can provide that capacity and manage that capacity under my control. In fact, if I go back on over here to cloud what do you see, you’ll see that Orlando Hosting now appears in my console in the context of my other clouds running on-premise. Very cool stuff here.
So, in just a few moments we’ve flown through literally a whole bunch of technologies and capabilities, but one thing I want to be very clear about, quite honestly I haven’t even scratched the surface of what’s new in Server 2012: with massive scale, massive performance, complete VM mobility, the only virtualization platform that allows you to live migrate servers with nothing but an Ethernet cable, PowerShell automation, offloaded data transfer, and the ability to extend your datacenter to the cloud with System Center. Quite simply, these are just a few of the dozens of reasons why Windows Server 2012 and System Center 2012 is the best way to cloud optimize your business.
Thank you very much. (Applause.)
SATYA NADELLA: So, hopefully you got a quick glimpse of the power in Server 2012. It’s a fantastic release, and I think over the course of this conference you will get a chance for many drilldown sessions on the hundreds of features in Server 2012.
Ever since the beta there has been tremendous traction with our customers. Over 300,000 customers used the product since beta, and, in fact, the first three months after the beta. Since we went and had the RC launch, in the first week we had 80,000 customers download the RC, as I said. Internally we have RC deployed in production.
We had 150 customers who are part of our TAP program that we work with very closely, many of them already taking the RC and put in production workloads that we support, so a tremendous amount of progress.
So, let’s roll a video with some of the comments from the customers who have been using Windows Server 2012.
(Video segment.)
SATYA NADELLA: And as Jeff was mentioning, we are building Windows Server 2012 of course to power your datacenters and your private clouds, but we’re also building it with in mind an overall broader ecosystem. We want to make sure that there is a consistent world of Windows Server across the service provider, Windows Azure, as well as your datacenter, and that’s one of the most important technical and strategic goals for us at Microsoft.
When we say consistency, the key thing is for us to ensure that identity, virtualization, management, and development is something that is consistent across the service provider, Windows cloud, your datacenter, and Windows Azure.
And in that context last week, we announced a major set of revamp and features for Windows Azure, and one of them was our infrastructure as a service. With the launch of infrastructure as a service capabilities in Windows Azure you now have virtual machine portability with no changes to format, the ability to take an app and a workload and move it transparently from your own private cloud to Azure, to a service provider, and back with no lock-in is something that you can do.
So, I wanted to give you a feel for some of the new capabilities in Windows Azure and the infrastructure as a service, and to do that I wanted to introduce up onstage Mark Russinovich from our Windows Azure team. Mark? (Cheers, applause.)
MARK RUSSINOVICH: Good morning, everybody.
So, I know most of you like automation, especially with PowerShell, but we wanted to make it so easy to create virtual machines in Windows Azure that even your boss can do it. And so for that I’m going to switch over to the newly designed and Metro-optimized Windows Azure portal.
Now, there’s been an explosion of a certain class of devices and a specific device that I suspect many of you are using. So, we wanted to make sure that this new portal works on all operating systems and all browsers. So, to answer your question that I know you’ve got in your head, yes, it will look great on your Nokia Lumia 900 Windows Phone 7 device.
Now, here you can see all the resources that we can manage in the portal, including virtual machines. We’ve got a consistent experience for creating new resources here you can get with this new button down here. I’m going to show you how to create a new virtual machine and how easy it is. When I select this menu item I’ve got two options. One is quick create, which lets me with a single dialog box pick the most common options for creating a virtual machine in one click. But I’m going to show you some of the more advanced features that we’ve got with this release by picking the gallery option.
And so you can see the list of platform images I can select from, and no, we haven’t been hacked, we’ve actually got Linux up here in Windows Azure. We’ve worked closely with these companies making these distributions to support them on Windows Azure. But for this demonstration, of course, I’m going to pick the best operating system in the list, the one that is so good that it doesn’t even need an icon, and that is Windows Server 2012. (Laughter.)
Press next here, I’ll give it a sample name, a password that will make it happy. I hope I’ve got those matched. And press next.
Now, in this dialog I get asked whether I want to create a standalone virtual machine or to add this virtual machine to an existing virtual machine to create a cloud service that consists of multiple virtual machines. I’m going to go ahead and select standalone virtual machines, give this virtual machine the DNS name that I can access it over the Internet with, and now I pick the storage account into which I want the operating system VHD to be placed, and that’s because we’re using Windows Azure storage underneath to store VM VHDs.
I click to use automatically generated storage account and it will create one for me, or I could pick one that I’ve already got, and then I get this dropdown here that asks me where I want to place this virtual machine. I can pick from any of the number of datacenters that we’ve got Windows Azure running in across the world or I can even pick to deploy it into a virtual network, which is a VPN gateway subnet up in Windows Azure that connects back to corpnet. So, I’m going to pick the VPN network that I’ve already got up there, the corp network, and press next.
And this final dialog lets me pick some of the scale-out and high availability features that we’ve got that I’ll demonstrate actually in a few minutes. So, I’m going to go ahead and skip that slide and just press next to go create that virtual machine.
Now, as Satya said, one of our goals was to make it easy to migrate virtual machines back and forth. So, let’s say that you’ve got an application running on-premise in your Hyper-V private cloud like this one right here. It’s a simple events manager app that’s built on IIS and SQL Server, and I want to take that application and migrate it up into Windows Azure. Because Windows Azure virtual machines are based on Windows Azure storage, I can simply upload them to Windows Azure storage blobs and then create virtual machines from them.
But what makes that simpler to migrate virtual machines is System Center 2012 App Controller that Jeff introduced you to. I’m going to go over to the App Controller dialog here, and you can manage private clouds, you can also manage Windows Azure. I’ve got that application running here on my private cloud. If I go to the virtual machine menu entry you can see there it is, events manager local.
I previously made a backup of that virtual machine VM or VHDs and store it in a library here, and when I right-click on this and select migrate I’ll be guided through a simple wizard that will let me push that entire VM with its VHDs up into Windows Azure.
I pick the cloud that I want to deploy to. In this case it will be Windows Azure. Pick the cloud service I want to deploy into. Here I can create a new cloud service or I can add this VM to an existing one. I’ll add it to this one right here, press OK.
Final step, pick some of the options you saw me pick in the portal there with the create virtual machine wizard like the instance size. I’ll pick an extra large. The storage account I want to upload into, so just navigating through my Windows Azure storage accounts. I’ll put it in the migrated VMs container.
And the nice thing about App Controller is this virtual machine actually consists of two VHDs, an operating system VHD and a data disk with a SQL Server on it. App Controller knows that and will automatically migrate both of those VHDs up when I press the deploy button.
But how about the reverse? Let’s say that I’ve got an application running up in Windows Azure and I want to bring it back on-premise, maybe for disaster recovery, maybe for backup, maybe I want to just take a look at it. I’ve got that events manager application. I’ve already migrated it up with app controller. You can see it here in this virtual machine list. When I click on it, here you can see a virtual machine dashboard we’ve got. We’re actually having the infrastructure collect performance information and surface it up in the portal, including CPU usage, network usage, in and out, as well as disk I/Os.
Here in the URL you can see the DNS name assigned to that virtual machine. And just to prove it’s actually the same app let’s log in, and we’ll see the same exact interface we saw, because it is the same virtual machine with the same VHDs.
You can see down here there are the two disks that we migrated up sitting in Windows Azure storage. Because it’s Windows Azure storage, not a separate storage service, it uses the same storage APIs, and that means that off the shelf storage utilities for Windows Azure just happen to work against it.
I’ve got an example utility here, Cloud Explorer, and if I go take a look at the VHDs that I’ve got running or the migrated VHDs that I’ve copied up into the cloud here, the data disk and the OS disk, I can simply say copy, paste them into a backup folder up in the cloud. Because this is the copy on write copy it’s almost instantaneous, and now I can take those, copy and then paste them to download them to my local system, and then at that point I can just use Hyper-V to create a virtual machine with those VHDs and get the application back up and running on-premise.
So, that’s a fairly simple application. How about serious enterprise applications like ones that are built on SharePoint and Active Directory? We also have features that support those and we’ve got people that are already building those kinds of applications.
…
SATYA NADELLA: Thank you, Mark and Mike.
Windows Azure, hopefully you got a good flavor for the capabilities in Windows Azure. It’s the most enterprise-grade public cloud service. Last week we announced a set of features that we have updated as part of our spring wave. We have the fall/spring rhythm with Windows Azure, and we are continuously improving the service. We think that we’re really ready for the mainstream of the enterprise, especially with the coming together of IAAS and PATH.
In terms of the feature capabilities, all the things that we talked about for Windows Server in terms of the release criteria, so to speak, apply to Windows Azure. The first thing in terms of scalability and elasticity, that’s what it’s really been built for at the core. You can scale the virtual machines, you can scale the Azure website, you can scale the cloud services that you build.
In terms of always up/always on, that is of course the underpinning of Windows Azure design, the availability set feature that Mark demoed is something that you inherit even for the IAAS infrastructure from within the core underlying storage and network and compute, and the way it’s constructed so that it’s resilient to hardware failure or network failure. Shared resources, you can make Windows Azure a seamless part of your datacenter, the network virtualization capabilities is something that makes that possible. And, of course, you can automate everything. Everything that’s available, Mark showed a lot of the capabilities in the management portal, but everything is exposed through PowerShell and APIs, so that you can automate it and make it part of your own management suite.
So, we think Windows Azure is really ready to take some of those very mission critical workloads and use them on the public cloud. And hopefully you’ll give that a try as we’re in the early access program for infrastructure as a service.
…
Microsoft Announces New Cloud Opportunities for Partners [press release, July 10, 2012]
New guidance, training and programs for Windows Server 2012 and Windows Azure unveiled at Worldwide Partner Conference.
During the second day of Microsoft Corp.’s annual Worldwide Partner Conference (WPC), top executives from the company announced new training, tools and other programs that enable partners to deliver compelling new cloud services to their customers. Satya Nadella, president of the Server and Tools Business, announced a community technology preview (CTP) of new technologies that enable hosting service providers to use their Windows Server data centers to deliver capabilities consistent with services running in Windows Azure. In addition, he announced a new program that gives partners guidance, training and software tools to help customers transition from VMware’s virtual infrastructure to Microsoft’s cloud.
“We’ve taken everything that we’ve learned from running data centers and services at a global scale to usher in the new era of the cloud OS,” Nadella said. “Microsoft offers partners modern yet familiar technology to meet customer demand on their path to the cloud.”
With the new CTP, hosting service providers can offer customers turnkey cloud services, including high-scale websites and virtual machine hosting with an extensible self-service portal experience. These capabilities, which run on Windows Server 2012 and Microsoft System Center 2012, will offer hosting providers some of the same experiences and services recently announced by Windows Azure. Go Daddy, the largest global Web hoster, is piloting these new capabilities to deliver new cloud services for customers.
“Customers view Go Daddy as an IT partner with which they can grow,” said Scott Brown, vice president of Product Development – Hosting at Go Daddy. “These new capabilities give customers a seamless path to expanding their online presence. In addition, the improved site performance, scalability and availability all lead to a more enjoyable experience for our customers and their visitors.”
In addition, the new program announced on stage, Switch to Hyper-V, will allow partners to grow their virtualization, private and hybrid cloud computing practices while also helping customers improve IT agility at a lower cost with Microsoft’s cloud infrastructure.
Already, partners are making significant progress in helping their customers with this transition. Microsoft Gold Certified Partner FyrSoft recently helped Iowa-based Pella Corp. migrate nearly 100 percent of its VMware infrastructure — nearly 700 VMware virtual machines — to Hyper-V, moving the company beyond virtualization to a private cloud solution. With the Microsoft private cloud, Pella has evolved its business while reducing IT costs and improving efficiencies. Server and Tools Business Corporate Vice President Takeshi Numoto further details partner opportunities in the era of the cloud OS on a blog published today, and more information can be found here.
In addition, in a keynote that further reinforced how Microsoft is working with its partners to transform businesses throughout the world, Microsoft Business Solutions President Kirill Tatarinov highlighted the incredible opportunity in the year ahead for partners focused on selling business solutions based on Microsoft Dynamics.
“Microsoft brings together technologies in a way that no other company can match,” Tatarinov said. “Microsoft Dynamics takes full advantage of the amazing innovations Microsoft is delivering, and we’re actively supporting our partners in developing and delivering a complete, modern, flexible and cloud-based business solution to grow their businesses. There’s never been a better moment to be a Microsoft Dynamics partner.”
With a renewed focus on building enterprise partnerships, Microsoft announced new global independent software vendors that are choosing or extending their solutions across Microsoft Dynamics. Companies such as Campus Management Corp., Cenium Inc., Cincom Systems Inc., PROS Pricing and Technosoft that are industry leaders in their markets are embracing the Microsoft Dynamics solutions to expand their offerings and in some cases as the core foundation on which to build their unique industry-focused solutions. For instance, global hospitality and hotel solution organization Cenium is extending its Microsoft Dynamics-based business offerings in areas such as property management, procurement, human resources and point of sale; and Campus Management, a leading provider of enterprise software solutions for higher education, is planning to expand global reach by leveraging Microsoft Dynamics AX and providing institutions of any size or complexity more choices when it comes to student information systems and enterprise resource planning solutions.
Other keynotes included the following news and momentum updates from Microsoft senior executives:
- Thom Gruhler, corporate vice president of Windows Phone Marketing, took the stage to demo Windows Phone 8 and highlight that Windows Phone is now a true extension of the Windows that 1 billion users worldwide know and use today.
- Laura Ipsen, corporate vice president of Worldwide Public Sector, provided an overview of Microsoft’s National Plan and citizenship efforts, including empowering youth and driving societal change through the proliferation of Microsoft technology.
A New Era Together: Partners and the Microsoft Cloud OS [The Official Microsoft Blog, July 10, 2012]
Posted by Takeshi Numoto
Corporate Vice President, Server & Tools Business, MicrosoftHere at the Worldwide Partner Conference, it’s exciting to hear the buzz about the opportunities that are in store for our partners and their customers in the cloud. Over the past year alone, we have delivered a number of new solutions to empower the transition to the cloud – from the release of System Center 2012 and SQL Server 2012 to new Windows Azure services and the release candidate of Windows Server 2012 – and we will have more new solutions in the future.
As Satya Nadella recently described, we are bringing this all together to usher in the era of the “Cloud OS.” With Windows Azure and Windows Server at its core, the Cloud OS takes our strong legacy of running the highest scale application services and petabyte-sized datacenters to the next generation of computing and delivers a modern platform for the world’s applications. And for our customers, this will ultimately result in lower IT costs, faster innovation and greater agility.
Partner Opportunity with the Cloud OS
Our partners are essential to helping customers realize these benefits. The new opportunities that weannounced today are the latest examples of how we are helping our partners seize business opportunities in the cloud. For example, hosting service providers can now use their Windows Server datacenters to deliver some of the same services running in the Windows Azure public cloud. It’s a great example of our strategy to deliver consistent capabilities that span customer’s private cloud on-premises, service provider clouds and Windows Azure.
That consistency is one of our keys to helping partners succeed and profit by betting on Microsoft and the Cloud OS. Partners are able to use the same familiar application development and management tools, as well as common data, identity and virtualization platforms across the Cloud OS. This means that they can carry their current skills, experience and investments forward as well as help their customers do the same.
The Cloud OS strategy reflects our longstanding practice of democratizing technology to fuel partner and customer innovation. I believe it truly sets Microsoft apart. It is exciting to see more and more partners and customers – including the likes of T. Rowe Price, Lufthansa Systems, Munder Capital and ING Direct – choose our solutions over other vendors as they progress to the cloud. As we highlighted today, we now have even more resources in place to help partners more easily migrate customers from another platform to ours.
One great example is how Microsoft Gold Partner FyrSoft leveraged our cloud technology along with new resources to move windows-and-doors manufacturer Pella Corp. from VMware to our private cloud. In doing so, Pella Corp.’s IT organization has gone beyond virtualization, enabling more agile, manageable services to ensure their customers’ windows and doors are built and delivered correctly – all while saving costs and improving the company’s bottom line during challenging economic times.
But as I am learning here at WPC, stories like FyrSoft and Pella’s aren’t unusual. Many of our partners have stories to tell about bringing their innovative solutions and services to life on the Microsoft platform, and they are truly inspiring. I look forward to seeing what Microsoft and its partners together can accomplish in the era of the Cloud OS.
From: Satya Nadella: Worldwide Partner Conference 2012 Day 2 Keynote [speech transcript, July 10, 2012]
Today I want to talk about the future. I want to talk about the future, though, first by reflecting on the past. I joined the company in ’92, that was just at the very, very beginning of the client-server era. We had Windows 3.1 and Windows NT being birthed, if you will. And over the last 20 years, we collectively have achieved a tremendous amount of success with the client-server paradigm.
And we’ve done a lot of innovation over the years, but two things that have sort of really remained constant and specifically were unique to the approach we took, one was to build a broad software-based platform and specifically the operating system that enabled the partners to innovate with their applications and services and capabilities and take it to market, and a partner-led business model.
We think of those two things which were unique to our approach in the past are going to remain constant as we move to this new era of connected devices and continued services. Broad platform-based approach when it comes to technology, a partner-led business model when it comes to go-to-market.
And in this new world, for sure, things are going to change. Yesterday, you heard Tami and Steve talk a lot about our connected devices, how we’ve reimagined Windows in its core from the silicon to the developer platform to the user experience and even the device form factors.
And, today, I want to talk more about what’s going to happen on the back end, especially around continuous services. But as these things change, as the markers between categories, as business models change, I still want to come back to the fact that we will always be partner-led; we always will have a broad OS that enables partners to express their services, their value, and their capabilities to drive more customer value.
So, the thing that I want to talk today about is the back end and how the back end is changing in the next era. And we refer to this as the cloud operating system or the cloud OS. The cloud OS, like any OS, has two elements to it: The first is its job to really abstract away the hardware so that the application developers can focus on the application. And then we talk about the hardware abstraction. It’s now going through a fundamental shift.
There are two pivots to it. The first one is that you think about the unit of compute now as compute storage and network, and at an atomic level, you really are thinking about the compute-server-storage capacity as well as the network capacity all together.
And then you’re thinking about this at massive scale. When we say “massive scale” it’s at a data center or multiple data centers. So, when we think about an operating system, we’re talking about a true distributed operating system that spans multiple data centers.
Now, having thought about the resource pool or the hardware abstraction at that scale, you obviously don’t want to make all of that sort of show through to the application developer. You want the application developer to be most productive with abstractions that help them focus on their application logic, on their experience. And that’s what we do with a very rich application platform.
One of the things that is motivating the cloud OS development for us within Microsoft is the first-party applications that we run inside of Microsoft at Internet scale. This was very true even in the last era. When you think about the continuous improvements that we’ve done over the years for Windows Server, they were driven because of some of the workloads. Remember the early days of SQL were sort of a real boon for the folks working on Windows Server because that pushed to really get our IO right, a lot of the capabilities that we needed to get right in the core operating system were driven by the database that was pushing us.
The same thing with Exchange, later on SharePoint, Lync — that was a fantastic virtuous cycle that we had internally that made our operating system better.
The same thing now exists when it comes to Internet-scale properties. We have one of the most diverse sets of workloads operating on Internet scale. You take something like Bing, it’s a big-data, applied-machine-learning-at-scale application. Office 365, that’s teaching us all about collaboration and communication in the cloud. Dynamics and AdCenter, are stateful, transactional systems in the cloud.
So, that diversity, not just the fact that any one of them has scale, but it’s that diversity of workloads is what helps us build a general purpose cloud operating system, and it’s a very, very important virtuous cycle for us.
The opportunity of the cloud operating system is right there. And I think there’s a lot of excitement in the audience when Jon talked about people doing cloud development and cloud development next year, and these numbers talk to it. In fact, it’s probably the most unbounded of opportunities because you would think about it for a second, the opportunity around infrastructure and cloud infrastructure is unbounded because it scales with the number of devices, which by the way we’re going to have more number of devices than the total number of people on the world by three times in five years.
It scales with data. It scales with applications. All of these streams are going through an explosive phase. So, therefore, the need for infrastructure, private or public, is going to be significant. And so therefore anyone who is either in the app-dev business, or in the infrastructure business, is going to see this growth rate over the next multiple years.
So, let’s take a look at the modern data center. We’ve built Windows Azure and Windows Server as one consistent set, as that one distributed operating system that has the following attributes: The first core capability is the ability to scale your resource. We talked about compute, storage, and network; you need to have the capability to take compute, storage, and network and scale it to data center and multi-data-center scale on behalf of a given application or shrink it down. So, that’s why elasticity is very, very core.
Always-up, always-on. You want to build software resilience into the operating system. You really want to build it. At scale, everything breaks. So, that means you need to be resilient to hardware breaking on the network side, on the storage side, on the compute side, and you want to build that right into the software fabric.
When it comes to sharing resources, you have to build multi-tenancy from the ground up. You want to be able to pool your storage, pool your compute, virtualize your network. You need to be able to isolate. Not only do you need to pool the resources, you need to be able to isolate the resources, so two workloads from two departments within an enterprise do not mix up with each other when it comes to resource contention.
And automating and self-service is super important. Everything’s got to have a surface area for management both from a UI-based management as well as API, and so that you can automate everything so that you can have the total cost of ownership for such scale at reasonable levels.
So, to show you some of this innovation across both Windows Server and Windows Azure, I wanted to invite up on stage Jeff Woolsey. Jeff? (Applause.)
JEFF WOOLSEY: Thank you, Satya, it’s a pleasure to be here. Windows Server 2012 was designed to unleash new business opportunities for you. You told us you wanted to help your customers virtualize everything, even those workloads considered non-virtualizable, workloads that require dozens of cores, hundreds of gigabytes of memory, or SAN-attached, and with exceptionally high IO requirements. Think Exchange, SharePoint, massive-scale-up SQL Server.
Well, today we’re here to redefine performance and scale with support for up to 320 logical processors per server, up to four terabytes of memory per server, and up to 64 virtual processors per VM. (Applause.)
In addition, you can see this virtual machine has been allocated 100 gigabytes of memory, and will support up to a full terabyte of memory per VM. In addition, whether this VM has been allocated 10 gigabytes, 100 gigabytes, or a full terabyte, it still costs the same for your customer, which means more margin opportunity for you.
In terms of performance, let’s talk about industry-leading, world-class performance. I’m going to bring up a standard industry benchmark iometer. I’m going to run an industry-standard test, 4K random IOPS. I should also mention at this point that the guys at VMware claim that they can deliver a maximum of 300,000 IOPS from a single virtual machine. We’re delivering over 1 million IOPS from a single virtual machine. That’s over three times VMware, and folks, I’m just getting warmed up. (Applause.)
We’ve made some huge investments in storage with transformational new technologies like offloaded data transfer, or ODX. I’m going to copy a 10-gigabyte file without using ODX. You can see that my network utilization has just completely spiked, and I’m saturating my network.
Well, now let’s do that same copy, this time with ODX storage. Folks, I’m copying a 10-gigabyte file in about 10 seconds. This type of performance is unheard of and with the other slew of capabilities we’re including in Server 2012, it makes Server 2012 a no-brainer for cloud storage. (Applause.)
Now, one of the things our joint customers have told us is, quite simply, they want to live beyond their means. They want a data center without boundaries. Well, with you as their cloud broker, let’s transform the industry together. Here is the brand new Windows Azure portal. You can see I’ve got virtual machines, cloud services, SQL databases.
Let’s go ahead and extend my data center to the cloud and create a new virtual machine. I’m going to do so from the gallery, and you can see I’ve got a number of options from Windows Server and from our partners, including Linux distributions.
I’m going to choose my favorite, Windows Server 2012. I’m going to paste in a name. I’m going to provide a password. You can see I can now choose the size of my virtual machine anywhere from extra small to extra large. I’m going to keep the default. It’s now going to ask me for a DNS name, and then it asks me where do I want to deploy this. Lots of different options from around the world. I’m going to go for western United States. And finally, like that, I am deploying new workloads into the cloud.
Now, one of the things you’ve told us and our customers have told us is they want choice and flexibility when it comes to the cloud. They want to be able to run on-premises as well as service provider offerings as well. Well, take a look at System Center. Here we’ve got on-premises cloud, we’ve got service-provider clouds here with Toronto Hoster, and we’ve got Windows Azure. This is exactly what your customers are looking for — a single consistent management interface for all of their cloud resources.
In fact, let’s go ahead and deploy a new cloud service. A click on services, and click on deploy. And notice the first thing I’m going to configure, the first thing it asks me is: Which cloud would you like to deploy on? Would you like to deploy on-premises in Windows Azure or using my service provider? Which is exactly what I’m going to do.
Finally, I select a template, and just like you saw me do in Azure, I can now deploy my virtual machines using a templatized experience. So, we’re taking what we’ve learned in Azure and bringing that to the Microsoft private cloud.
So, what have we seen? Massive scale, industry-leading performance, the ability to manage all of my clouds from a single, consistent management interface. With Windows Azure, System Center, and Windows Server 2012, we are delivering the ultimate cloud OS. Let’s go transform the data center together. Thank you very much. (Applause.)
SATYA NADELLA: Thanks, Jeff. And what you saw there was a boundaryless data center powered by Windows. And that’s pretty unique, the notion that you can build your own data center, use Windows Azure as well as the service provider cloud with consistency is something that we can do very uniquely. There’s no translations of virtualization format, you have a single pane of glass for management, those are capabilities that we can deliver in the marketplace with your capabilities combined in a very, very unique way.
So, I want to talk about three specific announcements today relating to our cloud OS. The first is, Windows Server 2012 is getting ready for prime time. The general availability of Windows Server 2012 is going to be September. It’s going to RTM in August. It’s a huge milestone for us. (Applause.)
We’ve had over half a million downloads of the release candidate. We’ve had around 250 customers who have been part of our TAP program who have worked very closely with us, many of them have already gone to production. In fact, Bing today is powered by Windows Server 2012 already. So, we feel very, very good about the robustness of the operating system and we’re looking forward to September.
The second announcement is a new set of services for Windows Server. We’re announcing today the customer technical preview of three capabilities: High-density website hosting, VM or virtual machine hosting, as well as the management and provisioning capabilities on top of those two for Windows Server, specifically focused on service providers.
We have these features in Windows Azure that were announced very recently. As for our promise, we’re now making it available on Windows Server so that anyone else who wants to provide these capabilities to customers as part of their service can do so.
Lastly, I want to talk about the Hyper-V Switch Program. This is another very exciting program for us. We’ve had some tremendous momentum building up with the number of customers who’ve chosen to move to Hyper-V from VMware, especially in anticipation of what’s coming with Windows Server 2012. We’ve already seen some successes like FyrSoft was able to move Pella, one of their customers, from VMware to Hyper-V. We’ve also had Avanade who moved Unilever from VMware to Hyper-V. So, we’ve got great momentum building.
As part of this program, you’ll get tools, resources, and guidance to take the risk out of these migrations. So, we think this next year is going to be a year for us collectively to push this significantly, and we’re going to put all of our might behind this program.
Now, I want to switch to talk about the application platform because that’s the second part of the modern cloud operating system. And when you talk about the application platform, the consideration set is similar to what we talked about in the data center, but abstracted to the application. So, the first thing is you want to have a very rich, capable application platform or rich application services. Things like media services, things like storage, identity, caching, service bus, all of these things need to be available as part of your application platform.
Data needs to be at the core. Now, SQL, obviously, and SQL Server is very, very key, but also things that are non-SQL format, so what we’re doing with Hadoop is going to be part of it, what we’re doing in the higher layers with BI is going to be part of it because there’s not a single application that’s not driven by data going forward.
You need to have a very dynamic life cycle for both development and management; this dev-ops cycle is going to be revolutionary in terms of the cycle times that people will come to expect in terms of what you can do on the cloud, both private and public.
And lastly, not only is it about building and monitoring and managing applications, it’s about being able to take your applications and make them accessible anywhere on any device for any user based on their identity, because you want to have security and not be compromised at all.
So, things that we have done in VDI, things that we have done now with System Center in Intune to be able to manage these modern devices, and Active Directory and AD is something that’s super important for us to be able to deliver a more people-centric device management capability.
The uniqueness in our approach, again, is very similar to what we talked about in the data center, which is you have this application platform pervasive through the world of Windows across your data center, across the service provider cloud as well as Windows Azure. So, you have a complete application platform, so that means you can move an application between any one of these locations. In fact, you can split tiers. You can have a front end in Azure, you can have the back end inside of your private data center; we see many deployments like that today.
You want flexibility and development; of course we’re going to do a fantastic job with .NET and Visual Studio as the framework and tool set, but we will also have support for other frameworks and tools in Java, in PHP, and Node, and that’s going to all be first class on top of our platform, both Windows Server and Windows Azure.
The common identity, though, is going to be very, very key, especially any time you have distributed computing where things are running in different places, and applications themselves are running in different places, it becomes very important for you to have that identity and access control be governed in a way that nothing in the enterprise gets compromised in terms of data security or application access.
So, to give you a feel for what this people-centric access and device management is, I wanted to invite up on stage Deb McFadden from our team to give you a feel for some of the capabilities we’re building in for new devices.
…
Windows Server 2012 Powers the Cloud OS [press release, Sept 4, 2012]
New server is built from the cloud up for the modern datacenter.
Today in a global online launch event Satya Nadella, president of Microsoft Server and Tools Business, announced the general availability of Windows Server 2012. In his keynote speech, Nadella described how Windows Server 2012 is a cornerstone of the Cloud OS, which provides one consistent platform across private, hosted and public clouds.
“The operating system has always been the heartbeat of IT and is now undergoing a renaissance in the new world of continuous cloud services, connected devices and big data,” Nadella said. “Microsoft’s unique legacy in the most widely used operating systems, applications and cloud services positions us to deliver the Cloud OS, based on Windows Server and Windows Azure, helping customers achieve a datacenter without boundaries.”
Enabling the Modern Datacenter
Microsoft built Windows Server 2012 from the cloud up, applying its experience operating global datacenters that rely on hundreds of thousands of servers to deliver more than 200 cloud services. Windows Server 2012 expands the definition of a server operating system, with significant new advancements in virtualization, storage, networking and automation. Hundreds of new features can help customers achieve a transformational leap in the speed, scale and power of their datacenters and applications. In combination with Windows Azure and System Center, Windows Server 2012 empowers customers to manage and deliver applications and services across private, hosted and public clouds.
Customers Find Success With Windows Server 2012
Customers can use their existing skills and investments in systems management, application development, database, identity and virtualization to take advantage of Windows Server 2012 and realize the promise of cloud computing. Many enterprise customers are already seeing tremendous value in early deployments. A survey of 70 early adopter customers from across the globe revealed that they expect, on average, 52 percent reduction in downtime, 41 percent reduction in workload deployment time, and 15 hours of productivity time saved per year, per employee. 91 percent of the companies surveyed expect a reduction in server administration labor, and 88 percent expect reduction in network administration labor.*
Menzies Aviation, an airline passenger and cargo handling company that employs more than 17,000 people, is using Windows Server 2012 to provide identity access management and information access policies to its employees as it rapidly incorporates newly acquired businesses.
“We are very impressed by Windows Server 2012 and Microsoft’s overall solution to help us manage our systems and applications across our private cloud environments as they scale with our business,” said Martin Gallington, senior vice president of IT at Menzies Aviation. “This is a dramatic leap forward, matched by a simple, cost-effective pricing model.”
Equifax is a global information solutions provider that organizes and assimilates data on more than 500 million consumers and 81 million businesses worldwide. It now counts on Windows Server 2012 for improved reliability and uptime of its information services to clients.
“Windows Server 2012 revolutionizes how we can operate our datacenter, allowing us to better meet our commitments,” said Bryan Garcia, chief technology officer at Equifax. “The new high availably technologies help us deliver ‘always-on’ applications, and we’re betting on Hyper-V as a critical component of our private cloud strategy. We are gaining tremendous efficiencies, which translate into more time to innovate for company growth.”
More information about Windows Server 2012 and the Cloud OS is available here. Read Satya Nadella’s post on The Official Microsoft Blog here. The conversation on Twitter can be followed at #WinServer.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
* “Windows Server 2012 Rapid Deployment Program: TCO Study Whitepaper,” Microsoft Corp., June 2012
From: Satya Nadella: Windows Server 2012 Launch Keynote [speech transcript, Sept 4, 2012]
VOICE: For more than 50 years information technology has powered global innovation. And today, IT is in the midst of radical change as cloud computing transforms the landscape.
How can your organization take advantage of the new opportunities? Imagine data centers without boundaries, capacity on-demand. Imagine information crossing the globe seamlessly and securely, a modern platform for the world’s applications.
At Microsoft we unlock the full range of possibilities. We call it the Cloud OS and it’s here now.
SATYA NADELLA: Hello and welcome to the Windows Server 2012 launch. I’m really excited to have a chance to talk about Windows Server, it’s an epic moment for us, it’s been four years in the making, and talk about our broader vision with the Cloud Operating System.
We’re going through a great transformation across the industry, from client-server to the world of connected devices and continuous services.
If you look at the transformation, it’s across the entire ecosystem. You have more and more users connected to the Web and the Internet. The number of devices these users are using is absolutely going through an explosion. If you look at the total number of devices that users are expected to be using by calendar year ’15, we expect to have twice the number of devices as the people on the planet, and this is not adding all of the industrial equipment and sensors that also will be connected.
But the real transformation begins when applications are being delivered to these devices that are all powered by continuous services. And these applications themselves are using data. They’re generating lots and lots of data, as well as reasoning on top of all of this data and powering new features of intelligence and social capabilities in these applications.
The real news, of course, is that all of this transformation is being powered by servers that are delivering these applications, making all of this transformation possible.
So, with that industry transformation in mind, we have really set out to build the Cloud Operating System.
When we talk about the Cloud Operating System we have four key things in mind as we develop our innovations.
The first one is the transformation of the data center. You need to be able to take all of the resources in the data center — storage, network, compute — bring it together, share, make sure that the great utilization is available.
You want to be able to scale this up, and scale this up with elasticity so that for any given application you can have infinite scale but you can also make that elastic.
You want to have always up and always on. In other words, you want to have software power the resilience of your applications.
You want to be able to automate everything in the data center through APIs and self-service.
And we want to enable modern applications on top of all of this infrastructure. You want to have a rich set of new runtime services that enable your social, mobile, as well as big data applications.
You want to have the flexibility in the tooling and the development environments so that you can build these applications quickly.
You want to have a great rapid development lifecycle, a lifecycle that brings together both developers and management professionals to have dev ops lifecycles that are much more in tune with the dynamism that’s part of your business.
You want to have people really empowered to bring their own devices into the enterprise. For example, you want to be able to personalize every experience, every application on any device they may be using anywhere. At the same time, you want to have IT be able to have the control and the governance needed to make sure that there is security in access and all of the devices are well-managed.
And lastly, data is very much first class in this new world of the Cloud Operating System. You want to be able to support any data in any size, so from SQL to NoSQL. You want to be able to connect to the world’s information. You want to be able to blend the data that you have in your enterprise with the world’s information to create new value.
With the work we are doing in SQL as well as Hadoop we want to make sure we have support for any data, any size, anywhere.
And lastly, you want to not only have lots of data, but you want to get real insight. So, creating immersive experiences for users around data is the most important thing that the Cloud Operating System needs to provide.
That is the vision that’s really driving us to build a comprehensive Cloud Operating System platform, and deliver it with all of the flexibility choices that you as customers require.
So, that means you can deploy this Cloud Operating System in your data center, you can consume it from the partner data centers, or use it from Windows Azure.
But the consistency that we bring by ensuring the commonality of virtualization, no transformations required of hypervisor formats, management infrastructure, development infrastructure, data itself as well as identity, these commonalities are unique attributes to our Cloud Operating System vision that Microsoft brings to you.
And that is the context with which we bring Windows Server 2012 to the market today. Today, is a momentous day for us because we are announcing the availability of Windows Server 2012. It’s perhaps the biggest release of our server product in our history.
I was here in Microsoft when we launched Windows NT, and it ushered in the era of client-server, and we believe the Windows Server 2012 ushers in the era of the Cloud Operating System and we continue to take the power of software to really make sure that you can build the applications and the infrastructure needed for it in this new era.
This particular release has been four years in the making. It’s got many, many features across all of the dimensions we talked about, and we’re really excited to have an opportunity to get this to market. And many customers are already using this operating system in production.
But one of the things that’s really driving a lot of the innovation in Windows Server is the feedback loop that we have internally between our first party Internet scale properties and the feature innovation in Windows Server.
For example, Bing already has deployed Windows Server 2012 in production. So, that means our hypervisor, our .NET runtimes are all battle tested with Internet scale production services, and those capabilities are things now that you can deploy in your data centers.
And this, of course, extends to Office 365 and their use of Active Directory, Xbox Live and their use of capabilities like the virtual GPU capabilities that are there inside of Windows Server, what we have done with Outlook and Dynamics; all of these services are really consuming capabilities of Windows Server and in turn making Windows Server more robust, more capable.
We’ve had a very comprehensive early access program for Windows Server 2012 as we were building it and developing it. And so many customers had a chance to deploy Windows Server 2012 in their development environments, as well as in production, and many of these customers are already reaping the benefits of Windows Server 2012, and I wanted to have a chance to share some of those experiences with you.
(Begin video segment.)
Equifax: What we’re seeing today with Windows Server 2012 is revolutionary. It’s not just a couple little fixes, it’s a huge release and it’s a huge different experience than what we’ve had before.
Marquette University: With Server 2012 I think Microsoft has pretty much leveled the field when it comes to the hypervisor with virtualization.
EmpireCLS: Hypervisor Replica now allows us to move virtual machines through both our private and public cloud locations seamlessly while they’re live. We’re seeing very significant performance improvement across the globe.
Outsourcery: Our customers can run applications and services and actually achieve more in their business using the power of Windows Server and System Center together.
BMO Capital Markets: I don’t see any workloads known to mankind that cannot be ported to a Microsoft platform at this point.
EmpireCLS: Windows Server 2012 makes my life easier when I don’t have to worry about things after hours, things I know are running, they’re solid.
Equifax: With Windows Server 2012 we don’t need to be concerned in the private development team about our maintenance windows.
Menzies Aviation: Active Directory and Windows Server 2012 together with Hyper-V, virtualizing it, it brought so much more security.
Rackspace: With Windows Server 2012 it’s building a great foundation for the future.
(End video segment.)
SATYA NADELLA: The industry is also ready for Windows Server 2012. We’ve had a comprehensive program to work with all the constituents of the broad ecosystem around Windows Server, from hardware manufacturers who have optimized their hardware for Windows Server 2012 to take advantage of some of the new capabilities around storage, around networking, around compute and management.
We’ve got service providers all over the world already deploying Windows Server 2012. So, that means the service provider cloud is available with Windows Server 2012.
We’ve had ISVs who have certified their applications for Windows Server 2012, and they’re also taking advantage of new capabilities in Windows Server 2012 to exploit the advances there, as well as we have a broad set of partners who are now capable of deploying, helping you upgrade, helping you migrate and take advantage of Windows Server.
So, in conclusion, I wanted to talk about our commitment to the Cloud Operating System.
We are really excited about this new era of the Cloud Operating System, because we believe that it delivers the most comprehensive and consistent platform that is required of modern data centers and modern applications.
We’re unique in the feedback cycle that we have with the Internet scale properties that are really driving some of the innovations in the Cloud Operating Systems, and we’re also unique in the fact that we can provide the Cloud Operating System in your data center, in partner data centers, as well as with Windows Azure. And by doing so we believe that you will get the best economics and the best flexibility needed in order to move your data center and your applications forward.
And now you’ll have a chance to hear from Bill Laing, Scott Guthrie, and Brad Anderson on more of the details of the Cloud Operating Systems and the innovations that are built into Windows Server 2012.
And so I hope you have a chance to look at all of those presentations, as well as take a fresh look at Windows Server 2012 and what it can do for your modern data centers, as well as your modern applications.
Thank you very much.
END
Microsoft Reaches Agreement to Acquire StorSimple [press release, Oct 16, 2012]
Microsoft to acquire leader in Cloud-integrated Storage.
Microsoft Corp. and StorSimple Inc. today announced that Microsoft has reached a definitive agreement to acquire StorSimple, a leader in Cloud-integrated Storage (CiS) solutions. The addition of CiS will advance Microsoft’s Cloud OS vision and help customers more efficiently embrace hybrid cloud computing.
“Customers faced with explosive growth in data are looking to the cloud to help them store, manage and archive that data. But, to be effective, cloud storage needs to integrate with IT’s current investments,” said Michael Park, corporate vice president, Server and Tools Division for Microsoft. “StorSimple’s approach helps customers seamlessly integrate on-premises storage with cloud storage through intelligent automation and management.”
StorSimple solutions combine the data management functions of primary storage, backup, archive and disaster recovery with cloud integration, enabling customers to optimize storage costs, data protection and service agility. With its unique cloud snapshot capability, StorSimple automatically protects and rapidly restores production data using public clouds. Large enterprises across many vertical markets, including retail, oil and gas, manufacturing, consumer goods, healthcare, and financial services, have made their first public cloud deployments using StorSimple.
“Most StorSimple customers are mainstream IT organizations that have chosen Windows Azure as their primary cloud. We are excited to continue to work with Microsoft and bring the combined benefits of StorSimple and Windows Azure to customers around the world,” said Ursheet Parikh, co-founder and CEO, StorSimple.
Terms of the deal were not disclosed.
About StorSimple
StorSimple (www.StorSimple.com) is the leader in cloud-integrated storage for Windows. StorSimple securely and transparently integrates cloud storage for on-premises applications and offers a single appliance that delivers high-performance tiered local and cloud storage, live archiving, cloud-based data protection and disaster recovery. StorSimple has uniquely achieved the most stringent “Certified for Windows Server 2008” and was named the Microsoft BizSpark Partner of the Year 2011. StorSimple appliances were named 2011 Products of the Year in the Storage Systems category by Storage Magazine/SearchStorage.com.
For more information, visit www.StorSimple.com.
From: Satya Nadella, Scott Guthrie and Jason Zander: Build Day 2 [speech transcripts, Oct 31, 2012]
…
On the client side, we’ve talked about how we’ve reimagined Windows from the developer platform to the user experience. Again, in support of the kind of applications that you’re building for the devices today. These fluid, touch-first applications that also take advantage of capabilities in Windows RT to be able to truly bring to life all the new application capabilities.
Very similarly on the back end, we’re reimagining Windows for cloud services. It’s a pretty concrete thing for us. We refer to this as the Cloud OS. At the hardware level, for example, the core of any operating system is to think about the hardware abstraction. And the hardware abstraction is going through a pretty radical change. At the atomic level, we’re bringing compute, storage and network together, and then scaling it to a datacenter on a multidatacenter scale. So this is no longer about a single server operating system, but it’s about building distributed, virtualized infrastructure that includes storage, compute, and network and spans, if you will, across the datacenters.
We want to be able to have the richness at the data tier that supports the richness in your application. You have SQL data, you have NoSQL data, you want to have all kinds of different types of processing capabilities, you want to have a rich data platform, and that’s something that we’re building right into the operating system.
Beyond that, of course, the thing that developers interface with is the app platform, and this is perhaps the place where we’re having the most radical changes. We want to create a very new way for you to interact with data. Your applications are going to reason over large amounts of data, you’re going to build these data-parallel applications that are driving new features in your applications. You’re going to have very rich semantics around identity, social, sharing, that you want to be able to get onto the platform.
And then your middle tiers are much more sophisticated. You’re really going to be able to build middle tiers that scale with the proliferation of devices, can manage the complexities of variety of different applications and the requests you get from your clients. Because that’s the sophistication we want to build into our platform.
Lastly, of course, when you build these applications, you also want to make sure that you can deliver these applications to the devices you’re targeting with personalization and security so that, again, you want to really reimagine things like identity so that both the end user is very happy with the application you produced, but as well as the operators and IT professionals are happy and feel secure in terms of how you’re projecting your applications and the data contained inside the applications to these devices.
So that’s what we refer to as the Cloud OS. It manifests both in Windows Server and Windows Azure for us. And, in fact, it’s not either/or. In fact, many of the application developers will take advantage of both because when you’re building a distributed application, it’s not going to be in one datacenter, it’s not going to be on one cluster. You do need to be able to span the globe on the Web.
…
alias “OS Moment PR” Microsoft Advances the Cloud OS With New Management Solutions [press release, Jan 15, 2013]
New offerings deliver on the commitment to help customers and partners deliver cloud services and manage connected devices.
Microsoft Corp. today announced the availability of new solutions to help enterprise customers manage hybrid cloud services and connected devices with greater agility and cost-efficiency. System Center 2012 Service Pack 1 (SP1), the enhanced Windows Intune, Windows Azure services for Windows Server and other new offerings deliver against the Microsoft Cloud OS vision to provide customers and partners with the platform to address their top IT challenges.
“With Windows Server and Windows Azure at its core, the Cloud OS provides a consistent platform across customer datacenters, service provider datacenters and the Microsoft public cloud,” said Michael Park, corporate vice president of marketing for Server and Tools, Microsoft. “Powerful management and automation capabilities are key elements of the Cloud OS, taking the heavy lifting out of administration and freeing IT organizations to be more innovative as they embrace hybrid cloud computing and the consumerization of IT.”
Park today wrote about the Cloud OS on the The Official Microsoft Blog here.
Transforming the Datacenter
Using System Center 2012 SP1 with Windows Server 2012, customers can shift from managing datacenter components separately to delivering resources as a whole, including networking, storage and compute. Cloud infrastructure capabilities such as multitenancy, software-defined networking and storage virtualization are built in and ready for automated, hybrid cloud environments.
With the updated System Center, customers can centrally manage cloud-based applications and resources running in their datacenters, on a hosted service provider datacenter or on Windows Azure. By integrating service provider cloud capacity and management directly into their operations, enterprises can extend their datacenter capabilities. Administrators can move virtual machines to Windows Azure and manage them from within System Center, based on their needs.
Customers can also use System Center 2012 SP1 to back up their servers to Windows Azure to help protect against data loss and corruption. In addition, SP1 supports Global Service Monitor, a new Windows Azure-based service available for trial evaluation today, which provides Web application performance measurement from a user’s perspective.
Hosting Service Providers and the Cloud OS
Hosting service providers play a key role in the Cloud OS with the opportunity to deliver new solutions, attract more customers and grow revenues. With Windows Server 2012 and System Center 2012 SP1, they can build multitenant, massive-scale cloud services that interoperate with customer datacenter operations. For example, System Center 2012 SP1 delivers a Service Provider Foundation API, which hosting partners can use to give customers self-service management of hosted infrastructure and applications.
Microsoft today released Windows Azure technologies that hosting service providers can run on their own Windows Server 2012 infrastructure for high-scale website and virtual machine hosting services. These capabilities are specifically designed for easy incorporation into hosting service providers’ offerings for deployment to their customer bases.
Unified PC and Device Management
With the new release of the Windows Intune service and System Center 2012 Configuration Manager SP1, enterprise customers can centrally manage a full array of PCs, laptops and mobile devices. With one management console, IT organizations can crack the bring-your-own-device challenge, helping ensure secure and productive employee experiences with applications and data on virtually any device, anywhere.
Working as a unified solution, Windows Intune and System Center Configuration Manager provide a comprehensive approach to better securing and managing the new generation of powerful Windows 8 PCs, Windows RT tablets and Windows Phone 8 smartphones, as well as the diversity of other platforms in today’s modern enterprise.
More information about System Center 2012 SP1 is available athttp://www.microsoft.com/systemcenter, and more information about Windows Intune is available at http://www.microsoft.com/intune. Those interested can follow the conversation on Twitter at #CloudOS, @WindowsServer, @WindowsIntune and @MSServerCloud.
What is the Cloud OS? [The Official Microsoft Blog, Jan 15, 2013]
post from Michael Park, Corporate Vice President of Marketing in the Server & Tools Business at Microsoft
We all know change is constant, especially in technology. Managing through change is always a challenge, but over the past 20 years I’ve found it to be one of the most rewarding aspects of my career in the tech industry.
During the past six months I’ve been talking to IT executives and partners about the big changes and trends in enterprise IT, such as the various cloud computing models, the consumerization of IT, the new generation of connected applications and big data. I’ve shared with them our vision of what we call theCloud OS and the feedback has been very positive. They see it as a differentiated approach from Microsoft that will help them embrace the transformational changes happening now. Today, Microsoftannounced several new products and services that deliver against the Cloud OS, so I thought I’d take this opportunity to further explain it to readers of this blog.
At the highest level, the Cloud OS does what a traditional operating system does – manage applications and hardware – but at the scope and scale of cloud computing. The foundations of the Cloud OS are Windows Server and Windows Azure, complemented by the full breadth of our technology solutions, such as SQL Server, System Center and Visual Studio. Together, these technologies provide one consistent platform for infrastructure, apps and data that can span your datacenter, service provider datacenters, and the Microsoft public cloud.
Key to this consistent platform is a set of common technologies and capabilities that extend across those three datacenters.
- Flexible development allows your organization’s developers to use their choice of tools, languages – Microsoft or open source – and open standards to quickly build apps, connect them with other apps and data, and then deploy on premises, in the cloud or in a hybrid model. Visual Studio and Team Foundation Server enable application lifecycle management, from the idea to deployment of an app.
- Unified management with System Center and Windows Intune gives your administrators a single pane of glass to manage applications, systems and devices across private, hosted and public clouds.
- Active Directory and Windows Azure AD provide a powerful base for single identity across clouds to securely extend applications to people and their devices.
- Integrated and portable virtualization, built into Windows Server, allows your team to virtualize not just servers, but also the network, storage and applications across clouds.
- Last but not least, a complete data platform powered by SQL allows you to manage petabytes of data, power mission critical applications and give businesspeople BI solutions with a range of tools – Excel all the way up to Hadoop.
So, what does the Cloud OS mean to IT organizations?
It means your organization can shift to more efficiently managing datacenter resources as a whole, including networking, storage and compute. You will be able to deliver powerful apps that boost employee productivity and delight your customers much, much faster across private, hybrid and public clouds. Further, it means you can manage data, both big and small, to extract the story it has to tell for your business. And you will be able to give employees personalized experiences with apps and data on virtually any device, while maintaining security and compliance.
One of the reasons I believe Microsoft is uniquely positioned to deliver on the promise of the Cloud OS is that our products and services are deeply informed by our first-hand experience in running some of the largest Internet-scale services in the world. Running more than 200 cloud services for over 1 billion customers and 20+ million businesses around the world has taught us – and teaches us in real time – what it takes to architect, build and run applications and services at cloud scale.
We take all the learning from those services into the engines of the Cloud OS – our enterprise products and services – which customers and partners can then use to deliver cloud infrastructure and services of their own. It’s a virtuous cycle of development. Combine that with the established enterprise credibility of our products, such as Windows Server, which runs tens of millions of servers around the world, and you can see why customers can truly bet on Microsoft in the cloud era. Our breadth of experience across private, public and hybrid cloud is unmatched, whereas other vendors tend to specialize in one or another area.
I hope this introduction provides a good sense of what we mean by Cloud OS and the opportunity it presents to enterprise customers and individual IT managers. By embracing Microsoft’s approach, IT professionals can evolve from IT administrator to cloud innovator, and better assure themselves a career path into the future.
The Cloud OS: New solutions available today advance Microsoft’s vision [C&E News Bytes Blog, Jan 15, 2013]
Today Microsoft announced the release of new products and services available that further deliver against the company’s Cloud OS vision. Both customers and partners can capitalize on cloud opportunities with System Center 2012 Service Pack 1 (SP1), the new Windows Intune, and Windows Azure services for Windows Server.
In a blog post, Michael Park, corporate vice president of Server and Tools Marketing, outlines the Microsoft Cloud OS vision to provide customers with one consistent platform for infrastructure, apps and data – spanning customer datacenters, hosting service provider datacenters, and the Microsoft public cloud.
Solutions announced today include:
- General Availability of System Center 2012 Service Pack 1: This update brings the full range of System Center management to Windows Server 2012 for private and hybrid cloud-based computing. It provides a single tool to manage cloud based applications and resources running in a private, hosted or public cloud. Learn more on theServer-Cloud blog.
- Windows Intune: The new Windows Intune cloud-based service and System Center Configuration Manager are a unified PC and mobile device management solution. Together they provide a comprehensive approach to securing and managing the new generation of powerful Windows 8 PCs, Windows RT tablets and Windows Phone 8 smartphones, as well as the diversity of other platforms in today’s modern enterprise, including Android and iOS. More details can be found on the Windows Intune blog.
- Windows Azure services for Windows Server: These new technologies allow hosting service providers to use their Windows Server datacenters to provide the same high-scale web site and virtual machine hosting capabilities announced this past summer in Windows Azure. These capabilities are specifically designed for easy incorporation into hosting service providers’ offerings for deployment to their customer base. More details are available on theHosting Insights blog.
- Global Service Monitor: System Center 2012 SP1 includes support for a new Windows Azure-based service called System Center Global Service Monitor (GSM) to evaluate and boost the performance of Web apps. GSM extends the application monitoring capabilities in System Center 2012 SP1 using Windows Azure locations around the globe, giving a true reflection of end-user application experiences. GSM is now available for trial and will be broadly available in March. Read Brian Harry’s blog to learn more about Microsoft application lifecycle management for “DevOps” solutions.
- System Center Advisor: This Windows Azure-based management solution enables IT departments to assess server configurations and proactively avoid problems, help to resolve issues faster and reduce downtime. System Center Advisor is now available to all Microsoft customers, not just those with Software Assurance.
More information on today’s news, including the press release, can be found on the Microsoft Virtual Cloud Press Room. You can also follow the conversation on Twitter at @WindowsServer and through #CloudOS.
Transform Your Datacenter with System Center 2012 SP1 [Server & Cloud Blog, Jan 15, 2013]
Mike Schutz
General Manager, Windows Server and Management Product MarketingToday we announced the final release of System Center 2012 Service Pack 1, which helps deliver on Microsoft’s Cloud OS vision to provide customers with one consistent platform for infrastructure, apps, and data – spanning customer datacenters, hosting service provider datacenters, and the Microsoft public cloud. Together with Windows Server 2012, System Center 2012 SP1 helps customers take advantage of the latest technical advances in storage, networking, virtualization, and management to help transform their datacenter into a resilient platform for long-term growth while enabling future growth into the cloud.
System Center 2012 SP1 is now available for download here.
System Center 2012 uniquely delivers unified infrastructure, application and cloud management capabilities in a single product offering and this blog post highlights new cloud and datacenter capabilities introduced in SP1. For information about Configuration Manager enhancements in SP1 and related Windows Intune capabilities, please read the client management blog post.
Windows Server 2012 and SQL Server 2012 Support
Windows Server 2012 and SQL Server 2012 were both groundbreaking releases and provide the infrastructure and application platform as the foundation for SP1. With the release of SP1, all System Center 2012 components are now enabled to run in a Windows Server 2012 environment and provide management capabilities for Windows Server 2012 Hyper-V, Windows Server 2012 Servers, guest operating systems and applications. With SP1, a single instance of Virtual Machine Manager now supports up to 8000 VMs on clusters of up to 64 hosts and customers can easily extend beyond these limits with multiple instances of VMM, enabling datacenter management at large scale. SP1 also now supports the use of SQL Server 2012 as a repository for use by System Center 2012 components.Software Defined Networking (SDN)
Traditionally, networks have been defined by their physical topology – how the servers, switches, and routers were cabled together and configured. That meant that once you built out your network, changes were costly and complex. SDN addresses these limitations by using software to configure end hosts and physical network elements, dynamically adjusting policies for how traffic flows through the network, and creating virtual network abstractions that support real-time VM placement and migration throughout the datacenter.Windows Server 2012 Hyper-V Network Virtualization already delivers network flexibility by enabling multi-tenant virtual networks on a shared physical network, entirely defined in software. Each tenant gets a complete virtual network, including multiple virtual subnets and virtual routing, defined in a ‘policy.’ In SP1 we’ve built on this, adding management capabilities to simplify the definition and dynamic re-configuration of entire networks. By applying VM placement decisions and the policy updates together, SP1 provides a high degree of agility, automation and centralized control, essential to the smooth operation of a modern datacenter.
Windows Server 2012 also introduces the Hyper-V Extensible Switch which provides a platform through which our partners can extend SDN policies within the switch. One of the most common use cases for this extensibility is to integrate the virtual switch with the rest of the physical network infrastructure. SP1 manages Hyper-V switch extensions to ensure that as VMs migrate, their destination host is configured with the required switch extensions.
SP1 adds management support for isolated tenant networks, IP Virtualization, switch extensions, and logical switch. Our approach allows partners to enlighten their network software and network equipment to participate in, support, and augment the multi-tenant datacenter brought about by Hyper-V Network Virtualization. We think that this open approach, our focus on standards, and our close partnerships across the industry make our solution particularly unique and compelling for customers. Learn more.
DevOps with Global Service Monitor and Visual Studio
Application development and IT operations are being drawn together in organizations that want to improve SLAs and speed time to take new capabilities live. SP1 includes support for the new Windows Azure-based service called “Global Service Monitor” (GSM). GSM extends the application monitoring capabilities in System Center 2012 SP1 using Windows Azure points of presence around the globe, giving a true reflection of end-user experience of your application. Synthetic transactions are scheduled using your on-premises System Center 2012 SP1 Operations Manager console; the GSM service executes the transactions against your web-facing application and GSM reports back the results (availability, performance, functionality) to your on-premises System Center dashboard. You can integrate this perspective with other monitoring data from the same application, taking action as soon as any issues are detected in order to maintain your SLA.
GSM enables a 360-degree monitoring perspective for your web applications and, with Microsoft’s developer and ALM tools, forms part of a broader DevOps solution. Learn more.Hybrid Cloud Management
SP1 extends the support in System Center 2012 to help integrate off-premises resources into the datacenter while retaining the same ‘single pane of glass’ common management interface:
- Enterprise Consumption of Hosted Cloud Capacity
System Center 2012 introduced the App Controller component to enable organizations to optimize resource usage across their private cloud and Windows Azure resources from a single pane of glass. In SP1, we’ve extended App Controller’s capabilities to integrate cloud resources offered by hosting service providers, giving you the ability to manage a wide range of custom and commodity IaaS cloud services from the same management console for you to manage centrally. SP1 also introduces additional new capabilities for multi-tenant and hosting scenarios. Learn more.- Windows Azure Virtual Machine Management
The App Controller component in SP1 integrates with the preview of Windows Azure Virtual Machines enabling you to migrate on-premises Virtual Machines to run in Windows Azure and manage them from your on-premises System Center installation. This new functionality enables a range of workload distribution and remote operations scenarios.- Enhanced Backup and Recovery Options
The Data Protection Manager component in SP1 adds the option to host server backups in the Windows Azure cloud (in supporting countries), helping to protect against data loss and corruption while integrating directly into the existing backup administration interface in System Center. Learn more.Learn more about System Center 2012 SP1 and start your evaluation.
Delivering Unified Device Management with Windows Intune and System Center 2012 Configuration Manager SP1 [Windows Intune blog, Jan 15, 2013]
Mike Schutz
General Manager, Windows Server and Management Product Marketing
Back in September, we announced our strategy around unified device management, and how the next releases of Windows Intune and System Center 2012 Configuration Manager will deliver on that vision. As part of today’s update to our Cloud OS vision, we’re pleased to announce that System Center 2012 Configuration Manager and Endpoint Protection Service Pack 1, as well as the latest Windows Intune service, are available today.
Together, these releases deliver a unified device management solution for the enterprise, built on a “People-centric” model, where the user is the focus, not the device. IT is able to provide users with access to the corporate resources (applications and data) they need on the devices they choose. Administrators are able to address the unique challenges created by Bring Your Own Device policies by being able to identify and manage endpoint devices, including Windows PCs (physical and virtual), tablets, smartphones, Macs, and embedded devices all through a unified administration console.
This blog post highlights new device management capabilities in Windows Intune and System Center 2012 Configuration Manager SP1. For information about new cloud and datacenter capabilities, please read the blog post located here.
Windows Intune addresses new challenges IT departments face when managing devices, including:
- Providing management and software distribution across a range of mobile devices and platforms, including Windows RT, Windows Phone 8, Android, and iOS
- Through integration with Configuration Manager 2012 SP1, IT administrators will be able to manage both corporate- and personally-owned devices with a single console, making it easier to identify and enforce compliance
- A self-service portal for selecting and installing company apps
With the latest release, the Windows Intune service is now expanded to 45 additional countries taking the total to 87 countries worldwide.
Configuration Manager 2012 SP1 contains several enhancements, including:
- Support for Windows 8 and Windows Server 2012, including delivery of Windows 8 applications, the ability to limit downloads on 3G and 4G network connections to prevent unwanted data charges, and support for Windows To Go
- Native management of Windows Embedded devices
- Support for PowerShell for administrative tasks
- Windows Azure-based Distribution Points
- Support for Mac OS X devices and Linux and Unix servers
Endpoint Protection 2012 SP1 contains enhancements, including:
- Ability to automatically deploy definition update three times per day
- Real-time administrative actions to update definitions, scan, and remediate issues quickly
- Client-side merge of antimalware policies
For more information and to sign up for a free 30-day trial subscription to Windows Intune, click here. SP1 can be downloaded by MSDN and TechNet subscribers as well as through the Volume Licensing Software Center.
Modern Lifecycle on the Cloud OS [Brian Harry’s blog, Jan 15, 2013]
Brian Harry
Microsoft Technical Fellow,
Product Unit Manager for Team Foundation Server.Microsoft announced a bunch of new releases today, advancing our Cloud OS vision. You can read more on the overall announcements here but I will focus on some new/improved application lifecycle management scenarios that support our DevOps initiatives.
The cloud continues to drive new demands on application development. It enables new ways of conceiving, building and delivering great app experiences. It does this by enabling rapid cycle times from idea –> delivery –> feedback. In order to really realize this virtuous cycle, you need to rethink the way you do development. Among the changes you need to consider is how your development, test and operations teams work together to deliver an experience and to cooperate to respond quickly to both problems and opportunities.
Our approach to Enterprise DevOps is anchored in Visual Studio 2012 and System Center 2012. The wave of Cloud OS announcements today integrates these with bunch of new application lifecycle management capabilities. These include:
Global Service Monitor (GSM) – A new service offering in the System Center family that allows you to monitor and measure your application from points of presence around the world. GSM uses “Web Tests” you can develop with Visual Studio Ultimate Edition to replay scenarios against your app and measure availability and performance.
Lab Management & Windows 2012 – With the System Center 2012 SP1 release today and Visual Studio 2012 Update 1, you can use Lab Management with Windows 8 hosts to streamline your flow of code from development into the test environment – removing friction from your dev process.
Incident integration – With Operations Manager in System Center 2012 SP1 and TFS/VS 2012, we’ve further streamlined the workflow for managing production incidents. An ops engineer can easily escalate an incident to the dev team for investigation and collaboration from within Ops Manager. The dev can open the System Center diagnostic information inside the VS Intellitrace debugging experience to quickly get at the root cause.
These are just a few of the capabilities we are working on to streamline the modern build, measure, learn development cycle. This is one more installment in our continuing commitment to deliver new value regularly.
Everything you need from the VS/TFS side were included in the Update 1 we shipped at the end of November.
Michael Park and Mike Schutz: Cloud OS Announcement [speech transcripts, Jan. 15, 2013]
JOEL SIDER: Hi, everybody. Thanks for joining us. I’m Joel Sider. I’m a public relations manager here in Server & Tools. We’re going to go ahead and get started.
We’re here today to talk to you about several new Microsoft products and services, all of which demonstrate progress against Microsoft’s Cloud OS vision.
Corporate vice president of Server & Tools Marketing Michael Park is going to lead off with a brief overview of the Cloud OS, and then our general manager Mike Schutz here in Server & Tools will talk through the new offerings and how they fit into the Cloud OS story for customers and partners.
And we’re very fortunate to have with us Alan Bourassa, CIO of EmpireCLS, and Jess Coburn, CEO of hosting service provider Applied Innovations. You’ll hear from them about how they’re using Microsoft technologies in their businesses.
There will be an opportunity for Q&A, for question and answer, with the Lync messaging functionality at the end of the call.
Our press release, Michael’s blog post, and links to additional resources are all available on Microsoft.com/newscenter.
We do ask that you keep your phone muted until the end.
So I think with that, we can get started with Michael Park.
MICHAEL PARK: Thanks, Joel.
Good morning, everyone. I want to thank you again for joining us for this announcement today.
You likely have heard us talk about the Cloud OS over the past few months behind the Windows Server 2012 launch that we did in September, and I think it’s useful that we set the stage today to clarify and define what we’re seeking to accomplish with our strategy for commercial IT as a whole.
At Microsoft we’ve built a very successful franchise on the concept of an OS. At its core, an operating system manages hardware drivers and provides an application platform for PCs, and we’ve been very successful in that domain in the past.
We think that the OS will play a much more important role in the era of the cloud, moving beyond PCs to an OS that can manage the underlying infrastructure and application platform across public clouds, private clouds, and hosting service provider clouds.
Our vision is to create and provide customers with one consistent platform for infrastructure, applications and data, spanning customer datacenters, hosting service provider datacenters and the Microsoft public cloud.
And the Cloud OS is what drives our product strategy and road map to help our customers embrace the transformational trends in IT that we’re all familiar with, such as various cloud computing models, the consumerization of IT, the new generation of connected applications and big data.
So, more specifically, what does Cloud OS mean for IT organizations? IT organizations are going to be able to deliver and manage powerful modern applications that can help IT meet the demands of business in terms of speed, cost-effectiveness and flexibility of these applications.
They’ll be able to give employees personalized experiences with apps and data on virtually any device by tackling the consumerization of IT and bring your own devices with what we call people-centric IT.
Further, it means that IT will manage data, both structured and unstructured, in a way that can help end users unlock insights with greater ease and end-user adoption than ever before.
It also means that IT can shift to more efficiently managing their datacenter resources across not just the servers but across networking, storage and compute, all as a singular resource pool instead of the quagmire of complexity that many of them live in today.
And furthermore, this extends beyond just the private cloud, their own datacenter resources, but out to the partner and the public clouds with a modern hybrid IT infrastructure.
So Microsoft’s approach to this Cloud OS is unique, and it starts with our core platforms, Windows Server and Windows Azure, working together as a consistent platform across the three datacenters we’ve been talking about, with a consistent set of capabilities designed to make it easier for IT and developers to do their jobs.
You know, specifically, we’re talking about differentiation in five key areas. One is to deliver flexible application development tools and languages, not just .NET but also open source in this world of heterogeneous application development.
Second is a single user identity across clouds through Active Directory and Windows Azure Active Directory.
Third is our unified management with System Center for a single control plane to manage IT resources across private, hosted and public clouds.
The fourth area is integrated virtualization built into Windows Server to virtualize not just the servers but also the network, storage and applications with portability across the different clouds.
And last but not least, a data platform powered by SQL to power mission-critical business applications and give end users BI solutions with a wide range of tools ranging from Excel all the way out through Hadoop.
These consistent five capabilities are what make the Microsoft approach to the Cloud OS unique.
Our knowledge is deeply informed by two vantage points. No. 1 is that we’ve got firsthand knowledge running over 200 cloud services for a billion plus customers and over 20 million businesses around the world from our own datacenters around the world. And second, we’ve also learned a lot from our customers by running more than 75 percent of the world’s servers on-premises that support commercial IT infrastructure today.
We take all the learning from these services and servers into how we think about delivering the Cloud OS — Windows Server and Windows Azure and beyond to SQL Server, System Center and Visual Studio, all of which customers and partners can then use to deliver cloud infrastructure and services of their own.
For example, Windows Server 2012 delivers capabilities taken from our public cloud datacenters, things like cluster-aware updates for lower downtime, the use of industry standard storage for resilient failover and support for multitenant, high-density websites. It’s pretty cool stuff, and it’s stuff that we’re learning as we do in sharing that learning in the products we develop.
It’s a virtuous cycle of development and an important reason why customers can really bet on Microsoft in the cloud era. Our breadth of experience across private, public and hybrid cloud is unmatched, whereas other vendors are tending to specialize in one or another area.
JOEL SIDER: Thanks, Michael.
So with that, we’d like to go ahead and bring in Mike Schutz into the conversation. As I said, Mike is a general manager here in Server & Tools for product marketing. He’s going to talk about the new products and services and how they fit into the Cloud OS, including customer datacenters, the role hosting service providers play and also managing the consumerization of IT.
MIKE SCHUTZ: Thanks, Joel.
Welcome, everybody, and thank you for joining us.
Michael talked about one of the core tenets of the Cloud OS, which is helping customers on their own path to transform their datacenters.
By that we mean shifting from managing individual servers with CPUs, disk drives and network adapters to really managing and deploying their datacenter resources as a whole. It’s about managing storage, network and compute holistically as a singular cloud infrastructure, and even extending their datacenters to hosted and public clouds, all with the scale and availability that they need to build and deploy applications to respond to the needs of their unique businesses.
As you know, we delivered Windows Server 2012 and released it last September. Windows Server 2012 represents the foundation of these capabilities, delivering hundreds of new advancements and enhancements in virtualization, in storage, in networking, as well as automation.
Windows Server 2012, as Michael pointed out, is a prime example of how we’re bringing our public cloud lessons and investments to our products that our customers and partners deploy in their own datacenters.
Some examples of that are things that we learned around deploying multitenant services in our public cloud and to deliver network virtualization, which represents the foundation for software defined networking, updating a cluster of servers of up to 64 hosts and 8,000 virtual machines without having any service downtime, and so doing that with cluster level updating, as well as leveraging innovations and storage to deliver high-scale resilient storage to power the cloud infrastructure on industry standard hardware.
The customer response and industry response to Windows Server 2012 has just been incredible. For example, a recent Enterprise Strategy Group survey found that 90 percent, nine out of 10 customers, plan to deploy Windows Server 2012 in the next two years. We’re really excited by the response we’re hearing from our customers and partners around Windows Server 2012.
And now we’re announcing the release of System Center 2012 SP1, service pack one. This is an update to System Center 2012 that brings the full range of System Center management capabilities that our customers have grown to know and love to Windows Server 2012 for private and hybrid clouds.
Things like multitenancy, storage virtualization, network virtualization, which provides the foundation for software-defined networking, and all of the great capabilities that Windows Server delivers are now brought to bear with System Center 2012 SP1, including the support for non-Windows operating systems and multi-hypervisor environments, so customers can leverage their existing infrastructure investments and still take advantage of all of the new capabilities that have been delivered.
System Center is a true hybrid cloud management solution. It provides a single tool to manage cloud-based applications and resources, whether they’re running in our customers’ datacenter, a hosted service provider’s datacenter or in a Microsoft datacenter with Windows Azure.
Customers can use System Center to move virtual machines to Windows Azure and manage them within the System Center console that they use today.
They can also use System Center 2012 SP1 to backup servers to Windows Azure in a hybrid environment to protect against data loss and corruption.
Additionally, System Center 2012 SP1 includes support for a new Windows Azure-based service that we’re announcing today called Global Service Monitor or GSM. GSM is a companion service, if you will, to System Center 2012 SP1 that helps customers monitor and boost the performance of Web applications.
GSM extends the application monitoring capabilities that are already in System Center 2012 SP1 with the Operations Manager component, and it uses Windows Azure locations around the globe to give customers a real true reflection of the end-user experience that users will have with the Web applications.
GSM is now available for trial, and we’ll make that more broadly available in March.
JOEL SIDER: Thanks, Mike. So at this point, we’re going to bring in Alan Bourassa. He’s the CIO of EmpireCLS. He’s going to tell us a little bit about how he’s using Microsoft technologies, particularly Windows Server 2012 and System Center 2012 SP1, to really transform his company’s IT operations and the business overall. Welcome, Alan.
ALAN BOURASSA: Thank you. Thanks and good morning, everyone.
I’m Alan Bourassa, the CIO of EmpireCLS, and we are the second largest ground transport —
JOEL SIDER: Alan, I think we may have lost you for a minute. Are you there?
ALAN BOURASSA: Hello.
JOEL SIDER: Yes. I think we can hear you now, Alan. Go ahead.
ALAN BOURASSA: OK. I don’t know where I left off.
We’re the second largest ground transportation company in the world, and we operate in more than 650 cities worldwide. And we maintain three world-class datacenters worldwide. We actually just finished up doing the Golden Globes this past weekend.
Over the last several years, we have been transforming our business from just a luxury ground transportation company to a world-class hosting provider, targeting and specializing specifically in the ground transportation industry segment.
We now offer software as a service for our proprietary dispatch and reservation systems that we build and infrastructure as a service to those companies specializing in the ground transportation industry.
We took an existing software asset from our company and developed it and used it in a business model with our intellectual property and capital to make a public cloud offering and to build on that model for our cloud services to maximize our original software investment.
Today, more than 90 percent of our workloads are virtualized, and either run on our private, public cloud offering or on the Microsoft Azure platform.
We have also virtualized our entire mobile workforce and internal desktops are all provisioned and operate with cloud services.
With this, we’ve reduced our desktop problem resolution case by more than 75 percent; we’ve reduced our carbon footprint by more than 50 percent; we actually provide a carbon footprint to all of our customers to be as green as possible, which also helps us reduce our electrical costs and operating costs.
Empire has consolidated its datacenter footprint by more than 50 percent through HP server offerings, combined with Microsoft’s strong virtualized performance improvements and coupled with the announcement today of System Center 2012 SP1 management platform in this release today.
So how has Empire been able to do this while maintaining and lowering our costs?
The answer for us was clearly System Center 2012 and Windows Server 2012, and probably to use an overrated term, you know, the story is better together. We have been a Microsoft customer for the last several years, and before that we were a total UNIX shop. And now with the release today of System Center 2012 SP1, coupled with Windows Server 2012 features and functionality, we have now been able to transform our company from just a luxury ground transportation company to a world-class public cloud hosting provider.
We actually expect over the next several years that more than 50 percent of our total revenue is going to come from this new business transformation and venture.
Without Microsoft’s total cloud vision and solution, we’d never have been able to have accomplished this. This has allowed us to expand our business model and to becoming a public hosting provider in the cloud while maintaining and controlling our costs with the use, you know, again of the System Center 2012 SP1 suite of products. And there are many in this suite, and I’ll mention a few that have actually had a major impact on our business in relation to resiliency and our cloud offerings that have allowed us to expand our business and increase and maximize our revenues significantly.
So some of those examples are we’re using in the suite Virtual Machine Manager, which is the Hypervisor 3 environment, to basically manage for us hundreds of hypervisor workloads through one pane of glass. You know, the saying now in our company is we don’t build servers anymore; we build hypervisors and we build private and public clouds. This translates into many hypervisors and many clouds seen as one. It’s all about simplicity of management. All of this is seen as one view into many hypervisors and workloads. This keeps our cost down, but we’ve actually been able to add more than 550 transportation vendors over the last year to this platform, again without increasing costs.
We’re also using Data Protection Manager for all of our backup and recovery protection in this suite in both our private and public cloud and using Windows Azure backup services to augment and protect our data in the public Microsoft cloud offering.
And we’re using System Center Operations Manager to alert us to any issues in our private, public and Microsoft Azure cloud platform services before the users or customers see any changes even in the environment. This has allowed us to maintain an uptime of seven 9s, which until now has been unheard of in the industry.
We’re using System Center Service Manager for our user community and customers to submit tickets for new services, which then get provisioned automatically through System Center Orchestrator to reporting issues about services they need to help.
So clearly it’s a whole suite of products, and I’ve only touched on a few. You know, with Microsoft’s Hypervisor 3 and Windows Server 2012, we’ve moved even our communication platform of traditional PBX systems to Lync 2013 that now handles our voice, video and IM communications all 100 percent virtualized and in the cloud. We really only dreamed of doing this before; now it’s a reality.
And with Microsoft System Center 2012 and Windows Server 2012 we’re also virtualizing workloads like SQL Server 2012 in a cloud virtualized environment. I personally would have never dreamed of virtualizing this type of workload before either. In fact, I was a staunch opponent for a long time of a SQL workload being virtualized. That dream has now come true with the new releases that you’re hearing about today, and the release recently of Windows Server 2012.
Now, as evidence to support this, we now have more than 550 customers and vendors on our combined private, public and Microsoft Azure cloud services offering, and it’s generating additional revenues for our company that were not possible before.
Microsoft has been able to make the cloud environment more robust while making the management of these complex environments simpler for the IT staff members to manage.
So you might ask at this point, you know, why did EmpireCLS pick Microsoft? We, of course, in our evaluation of platforms looked at many vendors. One that you will always compare against typically when you’re talking about hypervisors is VMware. But in the final analysis though, VMware was a hypervisor virtualization play only and didn’t have the depth and breadth of a total solution for cloud services end-to-end that all companies need. Microsoft from my point of view is clearly the innovator and thought leader in the total cloud sol, and clearly the thought leader and visionary for businesses that want and need total cloud services solutions.
Now, examples of this are that we are seamlessly moving virtualized workloads between our private, our public and Microsoft Azure cloud services offerings seamlessly. It’s simple and it’s through one pane of glass. It can’t get simpler than that.
Of course, the discussion would not be complete also without mentioning some of the features that are enabling us or being enablers to be more competitive and help us transform our business model into a hosting provider offering. So I’ll get a little technical. We’re using some of the new features like software-defined networking that’s been unheard of in the industry, and we’re starting to embrace that, extensible network software switches, hypervisor replicas to maintain uptime and availability across datacenters, live storage and live virtual machine migration on shared nothing — unheard of, virtual fiber switches, scale-out file servers, and software network isolation for our tenants, just to mention a few of the hundreds of new features and functionalities introduced today.
So for us, for EmpireCLS, so all in all, Microsoft is and will continue in our view to be the thought leader and visionary in the complete cloud services offering space, and EmpireCLS actually bet on Microsoft cloud technology end-to-end several years ago, and it was the best bet we ever made. We couldn’t be happier being a customer, and more so treated by them as a partner in helping us to grow actually our business through their complete and strong cloud services offering, and the primary thought leader and visionary for the cloud transformation that is going to continue to revolutionize and commoditize the cloud services industry.
I want to thank Microsoft and thank everyone for listening today. Thank you.
JOEL SIDER: Thanks so much, Alan.
So we’re going to take it back to Mike Schutz now. He’s going to talk about hosting service providers in the Cloud OS, building on what Alan talked about, and we have some news in that area as well.
MIKE SCHUTZ: Thanks, Joel.
It really is inspiring to be able to work with customers like Alan and EmpireCLS, and watch how some of the technologies and products that we work on can play some small part in the business transformation.
So speaking of business transformation, we’re seeing a huge shift to cloud computing, as well as how hosting service providers play a really key role in that.
And as I mentioned earlier, Windows Server 2012 and System Center 2012 enable hybrid IT across private, hosted, as well as public cloud.
Hosted service providers are a really key role in our Cloud OS strategy and help customers transform their datacenters. So, in that vein, they’re a really important third cloud that Michael outlined earlier with respect to Cloud OS.
We already have an enormous ecosystem of hosting service providers that can participate in the Cloud OS. Over 14,000 use Windows Server today, over 8,500 use SQL Server, and over 5,500 use Exchange, and the list goes on.
So, for example, System Center 2012 SP1 delivers an API that we call Service Provider Foundation that hosting providers can use that helps integrate with a customer’s on-premises datacenter solution and connects their service portals with customer management console. This is a great capability for enterprise customers because it gives them the datacenter elasticity where they can integrate a service provider’s cloud capacity and management directly into their datacenter operations. This provides them more infrastructure scale.
It’s also great for hosting service providers because of what they can offer to clients and how they can grow their businesses by acting as a seamless extension to a customer’s datacenter.
So, with our solution, the story gets even better for hosting partners today with what we call Windows Azure Services on Windows Server. We initially previewed these capabilities last summer in Toronto, Canada, at the Worldwide Partner Conference, and now they’re generally available.
These are high-scale websites and virtual machine hosting capabilities that we originally built for Windows Azure, and we’re now taking those and making them available to our hosting service providers to run on their own Windows Server 2012 and System Center infrastructure.
These are specifically designed for easy incorporation into a service provider’s existing services so that they can use them to differentiate their offerings and customize them without a lot of heavy lifting.
The Windows Azure services on Windows Server are a great example of the virtuous cycle of development that Michael spoke about earlier where we bring our learnings and investments in the public cloud and apply them to our products for customers and partners to deploy in their own datacenters and fulfill part of that three cloud vision that the Cloud OS is based on.
We’re really excited about the opportunities that we have together with our hosting service providers, and the announcements today provide a big step forward in that model.
JOEL SIDER: Great. Yeah, again that was Mike Schutz, general manager here in Server & Tools at Microsoft.
With that, let’s bring Jess in from Applied Innovations. Jess, tell us about Applied Innovations. Tell us how you’re using Windows Server and System Center and the new technologies that Mike talked about.
Jess, have we got you there?
Bear with us.
JESS COBURN: I guess had myself muted. I apologize for that.
JOEL SIDER: Hey, no worries, appreciate it.
JESS COBURN: I am a technologist, believe it or not.
So Applied Innovations is a 14-year old Web hosting company based down here in Boca Raton, Florida. Traditionally, we’ve catered to developers, designers and agencies, and predominantly within the U.S. Today, we power more than 35,000 domains for 10,000 customers, and we operate over 2,500 server instances with 90 percent of that running on top of Hyper-V.
Back in 2009, we were one of the first hosts globally to launch Hyper-V and System Center, and at that time we really opted for Hyper-V because of the economics.
Back in 2009, there were really only two choices for us. So it was Hyper-V or it was VMware. And when looking at the two we looked at Hyper-V, and we went in that direction because, one, it was the overall cost, but more important than that was the fact that we could take our Windows Server admins, leverage their experience and expertise, and deliver this new offering with little pain to ourselves. And so that’s the direction we went.
Now, fast forward to today, and it’s four years later, and we’re still deployed on top of Hyper-V.
And there’s a wealth of different solutions out there for us from open source solutions like OpenStack all the way up to our friends at VMware, and we’re still focused on Hyper-V. And the reason for that is really that it’s this notion of one consistent platform and a Cloud OS, and that’s what’s kept us there, and we’re really excited to see that come forward.
So with System Center 2012 SP1 and the new technology there it’s really going to help our business. You know, the cloud is redefining our business and our industry. And when in the past we saw that we were deploying these Web workloads, and that’s been a major focus of our business, now that we’ve started deploying cloud we’re starting to see what our customers host transition from Web to more of enterprise-type workloads.
Last year, we acquired another company, and that company focused exclusively on building a channel business of partners that delivered managed services to small and medium businesses. And they’re one of those businesses that deployed these enterprise IT workloads that were traditionally on-prem.
In the last three months, we’ve seen that business grow by 25 percent, and I believe by delivering more services that are exposed in Hyper-V and System Center we’ll be able to grow that further.
So SP1 brings some of these new services to us, right? There’s the ability to leverage Hyper-V Replica and offer disaster recovery services. There’s network virtualization and allowing these customers to move workloads to and from the cloud seamlessly. And then there’s the service provider foundation in SP1 that allows our customers to manage all their services directly within System Center.
Now they’ll be able to leverage the same System Center tools they use today on-prem to manage their on-prem infrastructure and also manage their cloud hosted with us or with Azure from that one pane of glass. So, in one pane of glass, they’ll be able to manage all their infrastructure, and for our managed Web business that’s really key.
But there’s also our shared hosting business, and over the last 14 years shared hosting really hasn’t changed much. But when Microsoft announced Windows Azure services for Windows Server, that’s really a big change in shared hosting. You know, Microsoft’s taken a lot of their learnings from Azure and making it available to their partners. And because of this new service, we’ll be able to stand up an elastically scalable cloud hosting environment that will allow our shared hosting customers to get that same benefit of the cloud that previously was only available to our managed cloud customers, and for us that’s really exciting.
So I think it’s pretty safe to say that the cloud has really changed our industry and changed our business, and by Microsoft taking the approach that this isn’t just an OS but a Cloud OS and this one consistent platform, they’re really changing it in a way that we’re able to leverage it and build successful solutions to our partners and our customers in a way that’s easy to understand and easy to deploy, and at the end of the day everybody wins.
JOEL SIDER: Jess, thanks so much.
So we’re going to go back to Mike now to cover the kind of last part of the news and story today.
MIKE SCHUTZ: Thanks, Joel.
And again, as the last part of the announcement, we really want to focus on some of the trends that Michael Park mentioned earlier around the undeniable number of connected devices, the consumerization of IT and the bring-your-own-device trends that we’re seeing in the market.
We all know this is a huge shift for IT organizations and brings with it a whole host of new challenges as end users bring new types of devices into the workplace and would like to work from those devices.
A core part of our Cloud OS vision is to help IT do what we talk about as a people-centric approach to these trends. What this means is we’d like to put the user first by delivering personalized experiences that give employees the productivity they need and have come to expect on the devices that they choose.
System Center 2012 SP1 plays a key role here of providing consistent management of not just the datacenter resources that I talked about previously but also PCs and devices that are used by employees across the company.
System Center 2012 SP1 and the new Windows Intune cloud-based service that’s now available provide a unified PC and mobile device management solution. It’s a comprehensive approach that lets IT use one management solution to provide users with access to corporate resources on the devices that they choose, and therefore represents a win for both users as well as IT. This solution provides management and software distribution with enterprise scale of up to 100,000 devices.
Windows Intune is now offered in 87 countries around the world, representing the majority of the world’s population.
This combination of Windows Intune and System Center is really ideal for helping IT secure and manage the new generation of powerful Windows 8 PCs, Windows RT tablets, Windows Phone 8 smartphones, as well as all the diverse other platforms in today’s modern enterprise, including Android and iOS. So this is a really exciting announcement for us to help bring together the management of PCs and devices to help IT and end users at the same time.
JOEL SIDER: Great. Thanks again, Mike.
So that really brings an end to the overview of the presentation and news. We’ll open it up for Q&A. If you do have questions, you’re welcome to communicate that through the instant messaging functionality on Lync.
As I mentioned at the top of the call, there is a press release, along with a blog post by Michael Park about the Cloud OS, and links to a whole set of other information. All that is on Microsoft.com/newscenter. You can also email questions to our PR team at cloudosnewsbriefing@waggeneredstrom.com.
So we’re getting a question from Timothy Prigget-Morgan (ph) asking about the release notes for System Center SP1, as well as Windows Azure services for Windows Server.
The best place to start is Microsoft.com/systemcenter, which will take you to the more detailed documentation if you’re interested in that.
There’s also a more detailed blog post on what’s called the server cloud blog. If you go to the News Center site, you’ll find links to all of this.
Well, good. So I think we’ll go ahead and wrap up. Again, please let us know your questions, take a look at the information up on News Center, and with that we’ll go ahead and close today’s call. Really appreciate everyone tuning in.
END
New Windows Server 2012 R2 Innovations – Download Now [Windows Server Blog, Aug 6, 2013]
Windows Server 2012 R2 is in preview right now and ready for your evaluation. We have been rolling out detailed information on our Cloud OS vision though Brad Anderson’s What’s New in 2012 R2 blog series. That will continue but we thought you would like a short consolidated list for consideration. Here are some key innovations in Windows Server 2012 R2.
Storage transformation – Delivers breakthrough performance at a fraction of the cost
- The storage tiering feature of Storage Spaces in Windows Server 2012 R2 automatically tiers data across hard disks and solid state drives based on usage to dramatically increase storage performance and cost efficiency.
Software defined networking – Provides new levels of agility and flexibility
- Network virtualization in Windows Server 2012 R2, along with the management capabilities in System Center 2012 R2 provides the flexibility to place any virtual machine on any node regardless of IP address with isolation.
- New in-box gateway in Windows Server 2012 R2 extends virtual networks to provide full connectivity to physical networks as well as access to virtual networks over the internet.
Virtualization and live migration – Provides an integrated and high-performance virtualization platform
- Cross-version live migration enables virtual machines running on Windows Server 2012 to be migrated to Windows Server 2012 R2 hosts with no downtime.
- Live migration compression provides dramatic time savings (approximately 50% or greater) by using spare CPU cycles to compress live migration traffic with no special hardware.
- Live migration with RDMA enables offloading of the process to the NICs (if they support RDMA) for even faster live migrations.
Access & Information Protection – Empowering your users to be productive while maintaining control and security of corporate information with Windows Server 2012 R2
- Enable users to work on the device of their choice (through BYOD programs or on personal devices) by providing a simple registration process to make the devices known to IT and be taken into account as part of your conditional access policies
- Deliver policy-based access control to corporate applications and data with consistent experiences across devices
- Protect corporate information and mitigate risk by managing a single identity for each user across both on-premises and cloud-based applications and enabling multi-factor authentication for additional user validation
Java application monitoring – Enables deep application insight into Java applications.
- Provides performance and exception events as well as level alerting within Operations Manager for Java applications.
- Supports Tomcat, Java JDK, and other Java web services frameworks.
- Line-of-code level traceability with performance and exception metrics for .NET and Java application monitoring for more actionable, tool-driven dev-ops collaboration
This is by no means a comprehensive lists of new features and benefits, but we just wanted to give you some information on the key focus areas. For those of you interested in downloading some of the products and trying them, here are some resources to help you:
- Try Windows Server 2012 R2 on Windows Azure today!
- Windows Server 2012 R2 Preview download
- System Center 2012 R2 Preview download
- SQL Server 2014 Community Technology Preview 1 (CTP1) download
- Windows 8.1 Enterprise Preview download
alias “Hybrid Cloud PR” Microsoft unleashes fall wave of enterprise cloud solutions [press release, Oct 7, 2013]
New Windows Server, System Center, Visual Studio, Windows Azure, Windows Intune, SQL Server, and Dynamics solutions will accelerate cloud benefits for customers.
Microsoft Corp. on Monday announced a wave of new enterprise products and services to help companies seize the opportunities of cloud computing and overcome today’s top IT challenges. Complementing Office 365 and other services, these new offerings deliver on Microsoft’s enterprise cloud strategy.
Satya Nadella, Cloud and Enterprise executive vice president, said, “As enterprises move to the cloud they are going to bet on vendors that have best-in-class software as a service applications, operate a global public cloud that supports a broad ecosystem of third party services, and deliver multi-cloud mobility through true hybrid solutions. If you look across the vendor landscape, you can see that only Microsoft is truly delivering in all of those areas.” More comments from Nadella can be found on The Official Microsoft Blog.
Hybrid infrastructure and modern applications
To help customers build IT infrastructure that delivers continuous services and applications across clouds, on Oct. 18 Microsoft will release Windows Server 2012 R2 and System Center 2012 R2. Together, these new products empower companies to create datacenters without boundaries using Hyper-V for high-scale virtualization; high-performance storage at dramatically lower costs; built-in, software-defined networking; and hybrid business continuity. The new Windows Azure Pack runs on top of Windows Server and System Center, enabling enterprises and service providers to deliver self-service infrastructure and platforms from their datacenters.
Building on these hybrid cloud platforms, customers can use Visual Studio 2013 and the new .NET 4.5.1, also available Oct. 18, to create modern applications for devices and services. As software development becomes pervasive within every company, the new Visual Studio 2013 Modern Lifecycle Management solution helps enable development teams, businesspeople and IT managers to build and deliver better applications, faster.
Enabling enterprise cloud adoption
Recognizing that most enterprises will take a hybrid approach to cloud, Microsoft wants to help customers utilize their investments in on-premises software solutions toward the adoption of cloud computing. On Nov. 1, Microsoft will offer Enterprise Agreement (EA) customers access to discounted Windows Azure prices, regardless of upfront commitment, without overuse penalties and with the flexibility of annual payments.
As another part of this effort to reduce cloud adoption barriers, Microsoft on Monday announced a strategic partnership with Equinix Inc. Building on recently announced partnerships with AT&T and others, this alliance will provide customers with even more options for private and fast connections to the cloud. Customers will be able to connect their networks with Windows Azure at Equinix exchange locations for greater throughput, availability and security features.
Governments are among the most demanding enterprise customers. To help U.S. federal, state and local government agencies realize the benefits of public cloud computing, Microsoft is introducing its Windows Azure US Government Cloud. This will offer U.S. government customers a dedicated community cloud for data, applications and infrastructure, hosted in the continental U.S. and managed by U.S. personnel. Windows Azure has been granted FedRAMP Joint Authorization Board Provisional Authority to Operate, making it the first public cloud of its kind to achieve this level of government authorization.
Data platform and insights
As part of its vision to help more people unlock actionable insights from big data, Microsoft next week will release a second preview of SQL Server 2014. The new version offers industry-leading in-memory technologies at no additional cost, giving customers 10 times to 30 times performance improvements without application rewrites or new hardware. SQL Server 2014 also works with Windows Azure to give customers built-in cloud backup and disaster recovery.
For big data analytics, later this month Microsoft will release Windows Azure HDInsight Service, an Apache Hadoop-based service that works with SQL Server and widely used business intelligence tools, such as Microsoft Excel and Power BI for Office 365. With Power BI, people can combine private and public data in the cloud for rich visualizations and fast insights.
People and devices in the cloud
The proliferation of cloud applications, data and consumer devices is moving many enterprises to a bring-your-own-device model. The new release of Windows Intune, also available Oct. 18, combines with System Center Configuration Manager to help IT departments give mobile employees security-enhanced access to the applications and data they need on the Windows, iOS and Android devices of their choice. This unified management environment for PCs and mobile devices complements the new access and information protection capabilities in Windows Server 2012 R2.
Further, with Windows Server 2012 R2 Microsoft is introducing the Microsoft Remote Desktop app, available for download in application stores later this month, to provide easy access to PCs and virtual desktops on a variety of devices and platforms, including Windows, Windows RT, iOS, OS X and Android.
Software as a service business solutions
The next major version of the company’s CRM solution, Microsoft Dynamics CRM Online Fall ’13 will be available later this month, helping make customer interactions more personal via contextual information for deeper insights than the previous version, delivered on a variety of devices.* The on-premises version is expected to be available later in the fall for deployment either in-house or hosted by a partner. More information is available here. In addition, Microsoft Dynamics NAV 2013 R2 is now available, offering small and midsize businesses interoperability with Office 365, full multitenant support, and a range of tools designed to support large-scale hosting of the application on Windows Azure.
More information on Monday’s announcements can be found at the Microsoft News Center.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
* Devices include Windows 8 tablets and iPad tablets with Microsoft Dynamics CRM 2013; Windows Phone 8, iPhone and Android phone shortly following the release of Microsoft Dynamics CRM 2013.
Announcing the General Availability of Windows Server 2012 R2: The Heart of Cloud OS [Windows Server Blog, Oct 18, 2013]
For years now, Microsoft has been building and operating some of the largest cloud applications in the world. The expertise culled from these experiences along with our established history of delivering market-leading enterprise operating systems, platforms, and applications has led us to develop a new approach for the modern era: the Microsoft Cloud OS.
The Cloud OS vision combines Microsoft knowledge and experiences with today’s trends and technology innovations to deliver a modern platform of products and services that helps organizations transform their current server environment into a highly elastic, scalable, and reliable cloud infrastructure. Utilizing the software that powers the Cloud OS vision, organizations can quickly and flexibly build and manage modern applications across platforms, locations, and devices, unlock insights from volumes of existing and new data, and support end-user productivity wherever and on whatever device they choose.
At the heart of Cloud OS is Windows Server 2012 R2. Delivering on the promise of a modern datacenter, modern applications, and people-centric IT, Windows Server 2012 R2 provides a best-in-class server experience that cost-effectively cloud-optimizes your business. When you optimize your business for the cloud with Windows Server 2012 R2, you take advantage of your existing skillsets and technology investments. You also gain all the Microsoft experience behind building and operating private and public clouds – right in the box. Delivered as an enterprise-class, the simple and cost-effective server and cloud platform Windows Server 2012 R2 delivers significant value around seven key capabilities:
Server virtualization. Windows Server Hyper-V offers a scalable and feature-rich virtualization platform that helps organizations of all sizes realize considerable cost savings and operational efficiencies. With Windows Server 2012 R2, server virtualization with Hyper-V pulls ahead of the competition by offering industry-leading size and scale that makes it the platform of choice for running your mission critical workloads. Using Windows Server 2012 R2, you can take advantage of new hardware technology, while still utilizing the servers you already have. This functionality enables you to virtualize today and be ready for the future tomorrow.
Whether you are looking to expand virtual machine mobility, increase virtual machine availability, handle multi-tenant environments, gain bigger scale, or gain more flexibility, Windows Server 2012 R2 with Hyper-V gives you the platform and tools you need to increase business agility with confidence. Plus, you can also benefit from workload portability as you extend your on-premises datacenter into a service provider cloud or Windows Azure.
Storage. With the increase in new applications, the explosion of data, and growing end-user expectations for continuous services, there has come a significant increase in storage demands. Windows Server 2012 R2 offers a wide variety of storage features and capabilities to address the storage challenges faced by organizations. Whether you intend to use cost-effective, industry-standard hardware for the bulk of your workloads or Storage Area Networks for the most demanding ones, Windows Server 2012 R2 provides you with a rich set of features that can help you maximize the returns from all of your storage investments.
Microsoft designed Windows Server 2012 R2 with a strong focus on storage capabilities, including improvements in the provisioning, accessing, and managing of storage and the transfer of data across the network that resides on that storage. The end result is a storage solution that delivers the efficiency, performance, resiliency, availability, and versatility you need at every level.
Networking. New technologies, such as private- and public-cloud computing, mobile workforces, and widely dispersed assets have transformed the business landscape and altered how we manage networking and network assets. Still, the main goal remains the same: keep all networking components connected to ensure smooth data transmission and reliable access by users and customers to the services they need when they need them.
Windows Server 2012 R2 makes it as straightforward to manage an entire network as a single server, giving you the reliability and scalability of multiple servers at a lower cost. Automatic rerouting around storage, server, and network failures enables file services to remain online with minimal noticeable downtime. In addition, Windows Server 2012 R2 provides the foundation for software-defined networking, out-of-the box, enabling seamless connectivity across public, private, and hybrid cloud implementations.
Whatever your organization’s needs, from administering network assets to managing an extensive private and public cloud network infrastructure, Windows Server 2012 R2 offers you solutions to today’s changing business landscape. These capabilities help reduce networking complexity while lowering costs, simplifying management tasks, and delivering services reliably and efficiently. With Windows Server 2012 R2 you can automate and consolidate networking processes and resources, more easily connect private clouds with public cloud services, and more easily connect users to IT resources and services across physical boundaries.
Server management and automation. Datacenter infrastructure has become more and more complex. Multiple industry standards are confusing hardware vendors. Customers are looking for guidance on how to best automate their datacenter while adopting a standards-based management approach supporting their multi-vendor investments. Windows Server 2012 R2 enables IT professionals to offer an integrated platform to automate and manage the increasing datacenter ecosystem. Features within Windows Server 2012 R2 enable you to manage many servers and the devices connecting them, whether they are physical or virtual, on-premises or in the cloud.
Web and application platform. Chances are your organization already uses or is planning to use a combination of on-premises and off-premises IT resources and tools for building a hybrid environment. To protect your existing investment in on-premises applications as you begin to migrate to the cloud, you need a scalable application and web platform that enables you to manage your applications and websites in a unified way.
Windows Server 2012 R2 builds on the tradition of the Windows Server family as a proven application platform, with thousands of applications already built and deployed and a community of millions of knowledgeable and skilled developers already in place. The capabilities included in Windows Server 2012 R2 offer your organization even greater application flexibility, helping you build and deploy applications either on-premises, in the cloud, or both at once, with hybrid solutions that can work in both environments.
As your organization plans for and moves to a hybrid or cloud-based environment, Windows Server 2012 R2 provides the tools you need to build, provision, and manage multi-tenant environments while still supporting your large enterprise or the many customers hosted within your service provider infrastructure.
Access and information protection. Information exists almost everywhere in your organization: on servers, laptops, desktops, removable devices, and in emails. Users need to be able to access this information from anywhere, share it where appropriate, and achieve maximum productivity with the assets they have. To further complicate matters, the move to cloud computing necessitates being able to secure enterprise applications that no longer live in your datacenter.
Microsoft assists you in supporting consumerization of IT and in retaining effective management, security, and compliance capabilities. The enterprise tools and technologies that Microsoft provides can help with key enterprise tasks such as identifying non-corporate devices, delivering applications and data to those devices with the best possible user experience, and establishing and enforcing policies on devices based on the end user’s role within the organization. Microsoft enterprise tools and technologies can help IT staff to maintain a high level of security across all device types, whether the devices are corporate or personal assets, and establish security measures that protect their organization’s systems, data, and network.
To address these information needs and challenges, organizations have to make fundamental shifts in how they approach identity and security. Windows Server 2012 R2 helps you accommodate these changes through exciting new remote access options, significant improvements to Active Directory and Active Directory Federation Services, and the introduction of policy-based information access and audits with Dynamic Access Control, and new scenarios to help customers provide access to corporate resources for users from their own devices. With these new capabilities, you can better manage and protect data access, simplify deployment and management of your identity infrastructure, and provide more secure access to data from virtually anywhere across both on-premises well managed devices and new consumer orientated form factors.
Virtual Desktop Infrastructure. Most IT departments currently face the challenge of enabling worker productivity on a growing number of mobile devices in the workplace. Virtual Desktop Infrastructure (VDI) helps you accommodate these new devices by enabling them to access a centralized instance of the Windows desktop in the datacenter. By virtualizing these desktop resources, you can alleviate device compatibility and security issues while still delivering a consistent, familiar experience that enhances end-user productivity. With Windows Server 2012 R2, Microsoft makes it easier and more cost-effective to deploy and deliver virtual desktop resources across workers’ devices.
VDI technologies in Windows Server 2012 R2 offer easy access to a rich, full-fidelity Windows environment running in the datacenter, from virtually any device. Through Hyper-V and Remote Desktop Services (RDS), Microsoft offers three flexible VDI deployment options in a single solution: Pooled Desktops, Personal Desktops, and Remote Desktop Sessions (formerly Terminal Services). With Windows Server 2012 R2, you get a complete VDI toolset for delivering flexible access to data and applications from virtually anywhere on popular devices, while also helping to maintain security and compliance.
To compete in the global economy and keep up with the pace of innovation, IT organizations must improve their agility, their efficiency, and their ability to better manage costs while enabling their business and end users to stay continuously productive.
Microsoft has gained expertise from years of building and operating some of the largest cloud applications in the world. We’ve combined this expertise with our experiences in delivering market-leading enterprise operating systems, platforms, and applications to develop a platform for infrastructure, applications, and data: the Cloud OS.
The Microsoft Cloud OS delivers a modern platform of products and services that helps enterprise IT teams transform their current environment to a highly elastic, scalable, and reliable infrastructure. With Cloud OS, organizations can quickly and flexibly build and manage modern applications across platforms, locations, and devices, unlock insights from volumes of existing and new data, and support user productivity wherever and on whatever device they choose. Microsoft uniquely delivers the Cloud OS as a consistent and comprehensive set of capabilities that span on-premises, service provider, and Windows Azure datacenters, enabling enterprises to improve scale, elasticity, and availability of IT services.
At the heart of Cloud OS is Windows Server 2012 R2, which delivers upon the promises of a modern datacenter, modern applications, and people-centric IT. Whether you are an enterprise building out your own private cloud environment or a service provider offering large-scale cloud services, Windows Server 2012 R2 offers an enterprise-class, simple and cost-effective solution that’s application-focused and user centric. With Windows Server 2012 R2, you can utilize the capacity of your datacenter, deliver best-in-class performance for your Microsoft workloads, and receive affordable, multi-node business continuity scenarios with high service uptime and at-scale disaster recovery.
We hope that you are as excited as we are to get started today!
alias “Cloud OS Network PR” Leading cloud service providers around the globe bet on Microsoft [press release, Dec 12, 2013]
Cloud OS Network partners provide customers with consistent cloud platform.
On Thursday, Microsoft Corp. introduced the Cloud OS Network, a worldwide consortium of more than 25 cloud service providers delivering services built on the Microsoft Cloud Platform: Windows Server with Hyper-V, System Center and the Windows Azure Pack. These organizations support Microsoft’s Cloud OS vision of a consistent platform that spans customer datacenters, Windows Azure and service provider clouds. Service providers in the Cloud OS Network offer Microsoft-validated, cloud-based infrastructure and application solutions designed to meet customer needs.
“This network of leading service providers will help our customers create datacenters without boundaries for apps, data and device management,” said Takeshi Numoto, Microsoft corporate vice president of Cloud & Enterprise Marketing. “That translates into greater diversity of solutions, more flexibility and lower operational costs for customers, allowing them to focus on their core business rather than managing datacenters.” More comments from Numoto can be found on the Official Microsoft Blog.
Hybrid benefits for customers
Every organization has different needs and different IT requirements for addressing those needs. With the Cloud OS Network, customers now have even more choice in deploying hybrid solutions on the Microsoft Cloud Platform — either in their datacenter, in Windows Azure or, now, through a network of service providers. Customers also benefit from uniquely tailored, fully managed services within their local market, as well as a high degree of technical consistency across environments, which prevents vendor lock-in and enables flexibility. As a result, customers can focus on increasing efficiencies, improving employee productivity and lowering operational costs. Customers interested in the Cloud OS Network and the services offered by these partners can find additional information here.
Cloud service provider opportunity
As cloud adoption accelerates, service providers are focused on delivering value-added services to meet customer demand for hybrid cloud solutions. By joining Microsoft in the Cloud OS Network, leading cloud service providers can quickly and cost-effectively develop new services, attract new customers and increase revenues. With the Microsoft Cloud Platform, service providers have access to the capabilities of and best practices from Windows Azure.
“CSC continues to expand our strategic partnership with Microsoft to increase value to our clients and bring next-gen solutions to market,” said Marc Silvester, vice president of Offerings Management at CSC. “CSC and Microsoft continue to partner on offerings that leverage the tremendous growth in apps, devices and data that are driven by the rise of cloud computing. As these technologies play an ever-increasing role in business, CSC and Microsoft are working together to drive more efficiency and value through Microsoft’s Cloud OS vision. CSC is proud to be part of Microsoft’s Cloud OS Network.”
Watch what service providers have to say about Microsoft’s new Cloud OS Network here.
Worldwide reach
Organizations within the Cloud OS Network cover more than 90 active markets around the world, serve more than 3 million customers every day and operate over 2.4 million servers in more than 425 datacenters.
Partners in the Cloud OS Network include, among others, Alog, Aruba S.p.A., Capgemini, Capita IT Services, CGI, CSC, Dimension Data, DorukNet, Fujitsu Finland Oy., Fujitsu Ltd., iWeb, Lenovo, NTTX, Outsourcery, OVH.com, Revera, SingTel, Sogeti, TeleComputing, Tieto, Triple C Cloud Computing, T-Systems, VTC Digilink and Wortmann AG.
T-Systems offers enterprise customers services based on the Microsoft Cloud Platform [press release, Dec 12, 2013]
- T-Systems joins Microsoft’s Cloud OS Network
- Expansion of cloud portfolio in secure T-Systems data centers
- Data privacy and compliance in accordance with German law
T-Systems and Microsoft Corporation are combining their expertise in cloud computing to enable T-Systems to offer hybrid cloud services. Building on their long-standing alliance, the two companies are now joining their efforts to provide hybrid cloud services to large customers in Germany and the European market. Deutsche Telekom (DT) already offers SME customers cloud-based Microsoft products, and this relationship extends the collaboration. Going forward, customers will be able to use Microsoft products via the DT subsidiary’s secure data centers.
A hybrid cloud approach – a combination of the private and public cloud – will allow customers to take advantage of cost-effective Microsoft infrastructure and move data from the public cloud seamlessly into the highly protected T-Systems private cloud, or vice versa. Customers can decide at any time which data they especially want to protect in a private cloud. T-Systems’ data centers in Germany are subject to the strict German regulations for data privacy and compliance. The combination of the different cloud offers guarantees that business customers get the highest levels of security and availability, as well as full flexibility.
Infrastructure, collaboration, big data
The Deutsche Telekom subsidiary brings its years of expertise in the operation of data centers and IT services to the relationship, as well as its competence in the provisioning of dynamic ICT services. T-Systems has also expanded its portfolio as a provider of cloud services and can therefore offer customers services that they need for their business. “By signing this agreement, we are raising the cooperation with Microsoft to a new level,” said Hagen Rickmann Director Sales at T-Systems. “Together we can offer our customers attractive products and the best of different computing worlds.” The parties will focus their joint work under this agreement in three areas: infrastructure, business collaboration, and big data.
“With the Cloud OS Platform, Microsoft offers a comprehensive technology across customer datacenters, service provider clouds and Windows Azure, based on Windows Server 2012 R2 with Hyper-V, System Center 2012 R2 and the Windows Azure Pack. This platform can enable the future of hybrid cloud scenarios. Especially with T-Systems, which is strong in the enterprise space, customers in Germany and Europe can take advantage of cloud services that adhere to German security and compliance laws,” explained Kai Göttmann, Director Server, Tools and Cloud at Microsoft.
About Deutsche Telekom
Deutsche Telekom is one of the world’s leading integrated telecommunications companies with 140 million mobile customers, over 31 million fixed-network lines and more than 17 million broadband lines (as of September 30, 2013). The Group provides products and services for the fixed network, mobile communications, the Internet and IPTV for consumers, and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in around 50 countries and has 230,000 employees worldwide. The Group generated revenues of EUR 58.2 billion in the 2012 financial year – more than half of it outside Germany (as of December 31, 2012).
About T-Systems
Drawing on a global infrastructure of data centers and networks, T-Systems operates information and communication technology (ICT) systems for multinational corporations and public sector institutions. T-Systems provides integrated solutions for the networked future of business and society. The company’s some 52,700 employees combine industry expertise and ICT innovations to add significant value to customers’ core business all over the world. T-Systems generated revenue of around EUR 10 billion in the 2012 financial year.
ALOG adopts Microsoft Cloud OS [ALOG Notícias, Dec 13, 2013]
Alog Data Centers do Brasil, one of the main providers of Information Technology (IT) structure in the country announced a new partnership with Microsoft Corporation to offer full cloud computing solutions. Alog is the first data center services company in Brazil to become part of the Cloud OS network – Microsoft’s new initiative formed exclusively by strategic providers of the cloud sector that provide services based on Microsoft’s cloud services platform (Windows Server 2012 R2 with Hyper-V, System Center 2012 R2 and Windows Azure package). The main objective of the program is to give the clients, in a consistent fashion and at corporate level, the benefits of Microsoft’s cloud platform that has a hybrid format and offers flexibility with full services that meet each company’s specific core business.
Apart from accessing the most modern cloud platform, having direct contact with Microsoft’s team of engineers will allow Alog to develop cloud computing solutions according to each client’s particularities. “Since we are going to work on the development with Microsoft, we will safely deliver an even more mature and robust offer – with the levels of service that our clients seek”, explains Rodrigo Guerrero, Alog’s commercial director. “The possibility of providing hybrid solutions that connect environments in cloud to the current data centers already used, allows the clients to use it in a more intelligent way and make the most of the benefits in a complete and effective manner”, he adds.
“The network operational system in cloud based on Microsoft’s Cloud OS vision, allows Alog’s clients to accelerate and make the implementation of solutions over hybrid platforms more flexible. Therefore it is possible to optimize the combination of the existing infrastructure with the contracted from the services provider, in order to adapt the cloud environments and better meet the needs of each business sector “, explains André Echeverria, Microsoft’s general manager of the corporate cloud division.
The cloud services brokerage (CSB) business model and the HP Cloud Services
David Linthicum discusses Public Cloud at HP – Intel Executive Forum [hpcloud YouTube channel, Jan 29, 2014]
In December of last year, Red Hat and Dell announced a partnership to provide organizations with a OpenStack-based private cloud solution.
Red Hat sees a lot of promise in OpenStack and is one of its biggest supporters. Think of OpenStack just like you might think about Linux. Red Hat has taken the open source Linux operating system and has made quite a bit of money selling services based on providing support and services for it.
Earlier this year, IBM announced that their cloud products would have core OpenStack bits.
An independent assesment of the Gartner’s Emerging Technology Landscape predictions for a number of years from cloud computing point of view [Big Data Applications and Analytics MOOC YouTube channel, July 22, 2013]: … 2004-2009: Top 10 Strategic Technologies … 2008-2012: Priority Matrix … 2002-2012: Emerging Technologies Hype Cycle
Note: this presentation is part of a FREE “Big Data Applications and Analytics” MOOC (Massive Open Online Course), currently (Feb 12, 2014) in preview form, investigating the use of clouds running data analytics collaboratively for processing Big Data to solve problems in Big Data Applications and Analytics. OR put otherwise it is about so called X-Informatics, where X = Physics, e-Commerce, Web Search and Text mining, Health, Sensors and Remote Sensing are somes application problems which could be solved by use of Clouds running Data Analytics Collaboratively processing Big Data.
(X-Informatics MOOC as a course had been first available to students during the Spring 2013 classes by Indiana University, School of Informatics and Computing.)
Gartner, Jan 9, 2013 (Cloud Computing | Technology Research | Gartner Inc.):
Cloud computing is a disruptive phenomenon, with the potential to make IT organizations more responsive than ever. Cloud computing promises economic advantages, speed, agility, flexibility, infinite elasticity and innovation. How will you phase your organization into cloud computing? DID YOU KNOW?
By 2015, at least 20% of all cloud services will be consumed via internal or external cloud service brokerages, rather than directly, up from less than 5% today.
Cloud computing forces you to wrestle with three key strategic, operational and people challenges:
Cloud computing enables speed, agility and innovation. You need to move from the drawing board to deployment. Is your organization ready to adapt?
You need to choose a cloud computing environment that’s right for your organization. Should you consider private cloud, public cloud or a hybrid cloud solution? Which vendors play in this space? Will they be in business 12 months from now?
If someone else is running your computers and software, you need strategies to stay secure. Your security policy depends on how many pieces you control – the more you own, the more you control. Are you ready to extend your enterprise security policy to the cloud?
Governance
You need a clear vision and effective processes, skills and organizational structure to drive cloud innovation in your enterprise. What cloud adoption strategies should you consider? What does your road map look like?
Best Practices: How will you create a compelling cloud vision? What strategies will better align business and IT? How should you measure business value? Is cloud technology selection really the easiest part?
Business model: How will you deliver value to the business? Which functions will you move to the cloud? What use cases will drive the most impact? How will you fund cloud computing? What are the spending and staffing risks? Should you continue to maintain an on-premises staff?
Cultural Barriers: What cultural changes does your organization need to make? What political hurdles must you clear to get buy-in from your security department and other key stakeholders? Have you considered cloud requirements and needs for all stakeholders?
Cloud Computing Environments
More and more organizations are moving services, storage, email, collaboration and applications to the cloud. You need to decide whether to choose to support private, public or a hybrid cloud mix. What’s the right mix of infrastructure (IaaS), platform (PaaS), and application (SaaS) environments for your organization? Where are the cost savings?
Private Cloud: Which services require the most agility and speed? What’s the right balance of standard service offerings that will drive the most business value? Do you need to build an internal shared-service center? How does a private cloud implementation impact your data center architecture?
Public Cloud: Which applications are most likely to move to public cloud delivery models? Will your organization bypass your IT department and get its applications from the cloud via software-as-service (SaaS) for a monthly pay-per-user-per-month subscription pricing model?
Hybrid Cloud: Is hybrid cloud really the future? What level of flexibility do you need to customize, manage and monitor your applications? How will the cloud services brokerage role define future IT organizations?
Security & Privacy
You need to break through the resistance and increase confidence that cloud is safe. You need to keep your data safe from prying eyes. You need your security team to buy in to your cloud initiatives. That’s a tall order.
Virtualization: More than 50% of all data workloads are virtualized. How will you use virtualization to innovate? How can workloads be secured when consuming cloud-based infrastructure as a service? Are you ready to run your physical appliances as virtual appliances?
Data Protection: How will you protect your data in the cloud? What’s the right level of recovery and manageability in your organization? What security controls should you inject? Who will have access? Should you use data tokenization? How will you migrate your data?
Cloud Provider Assessment: Which security vendors will get it right first? Which will guarantee delivery? What if the cloud fails? Where are the standards? What level of transparency do you need?
Gartner, Aug 10, 2012: The Rise of Cloud Service Brokerage featuring Gartner and BCBS
Cloud Service Brokerage for IT with Gartner [Intel Application Security Channel, recorded in August, 2012; published on Jan 31, 2013]
According to Cloud Challenges Play to Solution Providers’ Strengths [The VAR Guy, Jan 31, 2014]
Cloud computing is permeating through every business regardless of size or industry. It is changing the face of IT, delivering efficiency, infrastructure flexibility, affordability and accessibility—and solution providers are at the very core.
In case there is any doubt, research tech giant Gartner now predicts that by 2015 at least 20 percent of all cloud services will be consumed through internal or external cloud service brokerages, rather than directly. That is up from just 5 percent currently. Solution providers, take notice to that fact.
Solution providers are at the very center of providing these services to organizations. And as more companies move over to a cloud environment bit by bit, department by department, function by function, the role the solution provider will become more important as they become even more engrained in the business.
There are three main challenges most businesses face when implementing a cloud solution—governance, cloud environment and security and privacy— according to Gartner [see above], all of which play to the strength of the solution provider channel. Organizations are finding they can’t do this alone and their IT departments need to work hand-in-hand with solution providers to select the right cloud environments, implement the solution and maintain and service it to keep it secure.
While cloud computing offers tremendous advantages, organizations need a clear vision and effective processes, skills and organizations structure to implement a successful cloud solution, according to Gartner. Solution providers need to work with their customers on best practices, the business model and align with IT on breaking any cultural barriers. Any internal resistance will only hamper the effectiveness of a cloud implementation.
Solution providers also play a crucial role in helping organizations select the right cloud environment for their specific business needs. While more organizations are moving services, storage, email, collaboration and applications to the cloud, they need help deciding on which platform to choose—public, private or a hybrid approach, Gartner said. Solution providers should be helping decide the right mix of infrastructure as a service, platform and application for their customers.
The final major bucket that organizations need help with, according to Gartner, is overcoming security and privacy concerns. Here is where the expertise of solution providers is truly needed. It also opens up opportunities for many other services such as virtualization, data protection and cloud provider assessment.
Cloud computing adoption is happening fast as more organizations realize the benefits and grow more comfortable with the technology. There remains challenges and solution providers are right in the middle of the solution.
From Updated: Top 100 Technology Predictions for 2014 Part I [The VAR Guy, Dec 24, 2013]
Reader Submissions and The VAR Guy’s Reactions
25. Amazon Web Services Will Rule: The consumerization driven by cloud and Internet of Things (IoT) will cause increased conflict — blurring the lines between enterprise, SMB and individual sales.Amazon will be a winner both on the cloud side as well as product distribution/resell. Submitted by: Community member Jay McBain, co-founder of ChannelEyes and ChannelCandy. The VAR Guy’s Spin: Agreed. Everyone seems to be chasing Amazon — including Wal-Mart, Best Buy, IBM, Microsoft, Rackspace… and the list goes on.
26. HP Will Continue To Flail: They will try to become a software company, like all hardware companies desire, to increase gross margins. They will make poor decisions, waste a bunch of money on software efforts, and leave their hardware business at risk in parallel. They feel the most exposed to me, of all the big guys out there. They own no strategic software, only nice-to-have software, and none of the people that own strategic software (OS, Virt, Database, Middleware, Hadoop, Cloud Infrastructure) will let them into their world. HP will need a new CEO to re-right the ship in a drastic fashion at some point in next 12-18 months. Submitted by: Community Member Bill Bickel. The VAR Guy’s Spin: Let’s give current CEO Meg Whitman a little credit, particularly when it comes to stabilizing HP and also rebuilding broken relationships with the channel. The VAR Guy’s biggest question involves Bickel’s point about intellectual property. What will ultimately make HP unique and compelling in 2014? Hmmm…
…
34. OpenStack Becomes Commercially Viable: Many organizations and vendors are already rolling out OpenStack solutions as an alternative to vCloud and CloudStack to provide public clouds, support, training and system integration services and hardware and software products. Based on what we’ve seen over the years, the industry loves technology based on standards, and OpenStack is looking to be that solution. Major brands, such as HP and Cisco, are introducing significant offerings in this space and I expect to see adoption expand even further in 2014. Submitted By: RiverMeadow President and CEO Mark Shirman. The VAR Guy’s Spin: Keep an eye on Mirantis — the OpenStack training company.
35. Cloud Won¹t Be Just For Development And Test Servers Anymore:Migrating to or between cloud environments presents a number of IT issues, but the problems are compounded by having data stored and managed remotely, by external organizations and, in many cases, in multiple locations. As people become more comfortable with the tools and architecture they will begin to migrate existing workloads into the cloud, including public, private and hybrid environments. Submitted By: RiverMeadow President and CEO Mark Shirman. The VAR Guy’s Spin: This prediction is already true today.…
38. Private Cloud Puts Everyone At Ease: Private cloud will become a key strategy for companies that want to benefit from reduced costs, security and speed. Vendors will have to respond with a new kind of agility that is not usually expected from enterprise IT. HDS believes that a new private cloud enablement methodology is necessary to build a foundation for service-based delivery; however, at the same time vendors will have to embrace infrastructure agnosticism, openness and innovation. Submitted by: HDS CTO Hu Yoshida. The VAR Guy’s Spin: Again, The VAR Guy is a bit cool on private cloud but hot on public cloud. Still, our resident blogger’s temperature can change from day to day.
…
48. Providers will need a marquee customer or application that’s being
served in the cloud. Submitted By: Bluelock CTO Pat O’Day. The VAR Guy’s Spin:Case studies always win new customers……
50. Cloud consolidation arrives. Submitted by: Bluelock CTO Pat O’Day. The VAR Guy’s Spin: It’s already happening — IBM acquired SoftLayer; CenturyLink Savvis acquired Tier 3, and the list goes on.
IT Channel Firms Navigate Cloud Business Models, CompTIA Research Reveals [press release, Aug 26, 2013]
As Cloud Matures, Solution Providers Continue on the Path of Business Transformation
Downers Grove, Ill., August 26, 2013 – Cloud computing has presented countless opportunities to information technology (IT) channel firms willing to embrace business transformation, while challenging those holding on to fading business models, according to theFourth Annual Trends in Cloud Computing released today by CompTIA, the non-profit association for the industry.
Forty-five percent of channel companies from CompTIA’s survey say determining the appropriate business model around cloud computing presented a significant challenge in the past year. That assertion falls just behind the most difficult challenge cited in the findings: Developing cloud expertise across both technical and sales arms within a company, a task that logically flows after the initial business model decision is made.
“Primary business considerations depend on where a company wants to go with cloud,” said Carolyn April, director, industry analysis, research, CompTIA. “Do they want to resell a vendor’s cloud solutions? Aggregate and broker cloud services from a variety of different sources? Integrate and customize cloud-based apps and services, or simply sell the infrastructure to an end user and provide consulting? Each of these paths and more are possibilities, as are varying revenue models available for all.”
CompTIA identified four main business models to encapsulate much of what is being done by IT solutions providers today in the cloud. View a matrix of those business transformation models at http://www.slideshare.net/comptia/cloud-channel-business-models:
- Build: Firms procuring vendor-based hardware and software products to construct private and/or hybrid clouds for customers. They may also offer consulting guidance on the best IT architecture, configuration and product choices for the project.
Roughly half (48 percent) of channel firms today are currently offering some form of Build services, with another third planning to add this flavor of cloud to their lineup in the coming year. Build represents a bit of a cloud launching pad; of those firms that are also operating one of the other three cloud business models, 7 in 10 started with a with Build practice before adding the others.
- Provide/Provision: This business model for cloud positions the solution provider as the hub for provisioning various vendor-based and homegrown cloud services to the end customer.
Half of channel firms doing cloud today are participating in the Provide/Provision model, with a third of all respondents in the study believing that this business model for cloud has the most growth potential in the next two years – regardless of whether they are involved in it or not today. That compares with roughly a quarter of firms that deem each of the other three business models as the fastest growth drivers.
- Enable/Integrate: This business framework for cloud has been a sweet spot for channel firms over the past several years. Typically they are providing integration and implementation services that may include tying a customer’s on-premises IT solutions to its cloud-based solutions or, customizing cloud-based solutions to fit a particular business need or vertical.
For the past three years of CompTIA cloud studies, the number one source of post-sale dollars has been integration work. This area has routinely been a place where the channel cushions its overall profit margins. Since most solution providers charge customers on a recurring revenue basis for cloud solutions (by consumption or by number of users etc.), the project work associated with the Enable/Integrate category allows them to add revenue not included in the base contract.
- Manage/Support: In this model, firms are delivering the ongoing management and support of cloud-based services as project work or in a contractual, recurring revenue model. They are also adding, scaling or troubleshooting cloud services as needed.
Six in 10 of these firms are conducting remote monitoring of cloud solutions for customers and/or managing solutions that reside in a multicloud environment. Multicloud management is a solid opportunity area for the channel as myriad cloud apps and other solutions mushroom in the market. Likewise, the channel is wisely developing ways to demonstrate cloud ROI to customers. In fact, 6 in 10 channel firms involved in Manage/Support have created IT dashboards that allow customers to track their cloud utilization, costs and other metrics to understand their investment.
Demand Exceeding Supply
With demand sometimes exceeding supply, channel firms need to react quickly in choosing the proper business model. Two thirds (63 percent) of channel firms characterize customer demand for cloud-based IT solutions and services as either very high or high, with another 3 in 10 describing demand as somewhat high. Four in 10 channel firms said they experienced cases where customer demand for cloud solutions outstripped their capacity to deliver, while 20% lost a deal because a customer desired a cloud solution they did not offer.However 6 in 10 channel firms say that cloud has generally strengthened their customer relationships, with just 15 percent claiming it has weakened them and roughly a quarter that said that their client bonds have remained the same. This is encouraging news since many in the channel have feared publicly that cloud would drive a wedge between them and their customers. There’s been rampant apprehension about such ill effects as a resurgence in vendor direct sales and end-user customers choosing a self-service model for their IT solutions. And while both of these trends are happening to a certain extent, CompTIA data suggest not at such dire expense to most of the channel.
“Channel firms can play a critical role in determining when cloud versus on-premises works best for their customers,” April added. “For instance, the customers’ desire to increase mobile/remote access to company data sparked 46 percent of channel firms to recommend cloud solutions, compared with 38 percent last year. This underscores the surge in mobility solutions, as well as BYOD and telecommuting trends that are happening in the marketplace. It also demonstrates the channel’s ability to tie the value of cloud into these burgeoning areas.”
CompTIA’s Fourth Annual Trends in Cloud Computing is based on an online survey conducted in July 2013 of 501 business professionals in the U.S. involved in IT decision-making and 400 IT channel companies. The complete report is available at no cost to CompTIA members who can access the file at www.CompTIA.org or by contacting research@comptia.org.
About CompTIA
CompTIA is the voice of the world’s information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. For more information, visit www.comptia.org or follow CompTIA on Twitter athttp://twitter.com/comptia.
CompTIA: Cloud Computing Poses New Financial, Technological Challenges for IT Distributors [press release, Feb 10, 2014]
New whitepaper examines “The Role of IT Distribution in a Cloud World”
Cloud computing is at the heart of one of the biggest transformations ever in the distribution chain that brings information technology (IT) products and services from suppliers to customers, according to a new whitepaper released today by CompTIA, the leading non-profit association for the IT industry.
The impact of cloud computing is being felt in particular by the “middlemen” in the IT product and service channel – the IT distributors.
“Unlike traditional IT products with clearly defined architectures and feature sets, cloud computing technology is by design more virtual and decentralized in nature,” said Carolyn April, director, industry analysis, CompTIA. “From a distributor’s point of view, this makes the technology more difficult to move through a supply chain – to ‘pick, pack and ship.’
“As if these transactions weren’t challenging enough, distributors must also contend with the ongoing disintegration of traditional product categories, which adds a layer of uncertainty to technology development,” April added.
In the new whitepaper, The Role of IT Distribution in a Cloud World, CompTIA details some of the steps distributors have taken to expand their relevance in the cloud market. These moves include acquisitions of companies to strengthen their cloud business lines; and the creation of new logistical capabilities built specifically for cloud resellers and providers.
The market upheaval caused by cloud computing is likely to result in the need for a new type of provider – one that can aggregate multivendor technologies at scale across both physical and virtual boundaries to deliver secure and reliable solutions to meet customers’ business, technology and regulatory needs.
“For the past 20 years, no one type of company has done that better than the industry’s wholesale distributors,” April noted. ”If they play their cards right, they could position themselves as the nexus of cloud computing.”
The latest CompTIA research on the cloud market finds that channel partners plan to use distributor cloud services in several ways:
• 57 percent – Technical support for cloud solutions
• 35 percent – Aggregation of cloud services
• 35 percent – Data center accessibility and hosting services
• 33 percent – Vetting and evaluating cloud service providers or solutions
• 25 percent – Relationship brokering with other providers of cloud solutionsThe whitepaper on The Role of IT Distribution in a Cloud World and all CompTIA research are examples of how the association re-invests resources in the IT channel to help IT businesses expand and grow. The whitepaper is available at no cost to CompTIA members. Visit www.comptia.org or contact research@comptia.org for details.
HP
HP Cloud brings OpenStack to the Enterprise [hpcloud YouTube channel, Feb 5, 2014]
Cloud leadership that makes a difference [Community Home > Software HP Software Solutions > Grounded in the Cloud Blog >, Nov 29, 2013]
Written by guest blogger Ken Spear
Bill Gates famously stated that, “…leaders will be those who empower others.” This is true of innovative products, as well as people. A product that is recognized for leadership should truly empower the user. In the recently published Forrester Wave™ Private Cloud Solutions, Q4 2013 this leading analyst firm noted that HP had developed a new end-to-end interface that was designed to empower all cloud users – administrators, architects and consumers of cloud services. “HP stands out from the crowd by providing a clean and navigable interface that wraps substantial breadth and depth of capabilities into the fewest number of interfaces.”
HP went to great lengths with CloudSystem to design an intuitive interface that can provide a rich set of underlying capabilities without complicating what the user sees. This consumer-inspired experience is designed to improve user productivity through automation and simplicity. In addition to affirming the advantages of this new user interface, Forrester recognized HP’s leadership in categories such as cloud management and self-service access as well as service management and creation.
Openness facilitates business agility
Oganizations are adopting the cloud to increase business agility as well as productivity. HP offers an easy on ramp to the cloud that is open and flexible while delivering very fast time to value. CloudSystem supports OpenStack as well the broadest range of hypervisors and public cloud platforms. Forrester also recognized HP as a leader in the following categories: additional hosting options, planned enhancements and third-party ecosystem. They noted that:
“CloudSystem Enterprise is one of the first OpenStack-based private cloud solutions and, more importantly, HP has effectively used this head start to develop additional capabilities while presenting a clean and navigable user interface.”
Download a copy of the Forrester Wave report.
This isn’t the first time HP has been recognized for leadership in cloud management. Earlier this year analyst firm Ovum, recognized HP as “the clear leader” in their report entitled, “Ovum Decision Matrix : Selecting a Virtualization and Cloud Management Solution 2013-2014”. They noted that CloudSystem and the related HP software were particularly strong in reporting, integration, virtualization management and financial management. “Ovum believes these to demonstrate a strong bias toward understanding the business perspective of cloud and virtualization management, and using its solution to articulate that value.”
To see HP CloudSystem Enterprise and the rest of the cloud solutions in action, come join us at the breakout sessions and demo stations during HP Discover in Barcelona [December 10-12, 2013].
Chris
- For more information on HP Converged Systems
- For more information on HP CloudSystem
- For more information on Cloud service automation
- For more information on Cloud Management
- Follow me on Twitter @HPCloudSystem
- Join the Cloud Advisors discussions on LinkedIn
From: HP vs AWS : An open source battle for two worlds | #OEForum [SiliconANGLE, Feb 3, 2014]
William Franklin – OpenStack Enterprise Forum – theCUBE [SiliconANGLE YouTube channel, Feb 5, 2014]
John Furrier, theCUBE co-host: Why is the interest so high in OpenStack and what was the hardest question you received on stage?
William Franklin, Vice President of OpenStack & Technology Enablement and Cloud with Hewlett-Packard Company:
I think the interest is so high because OpenStack is the fastest growing open source project in the history of open source. Cloud computing is the third revolution of computing; we’ve started with mainframes, we moved into client server, and now we’re moving into this third revolution of cloud computing. It’s the perfect storm of rapidly adopted open source project in the middle of this transformation. I don’t think the questions were necessarily all that hard; HP is right in the middle of trying to deliver the hybrid cloud solutions and a lot of customers have a lot of questions.
Furrier: In the early days of cloud, in 2008 and 2009, it was pretty obvious what needed to be done. Where do you think we are now with cloud for business? Are we at full adoption, full migration?
As other participants on the Panel today have talked about, we are now at a stage where you see strategic adoption by a lot of the customers. During the early days everybody assumed it was going to be a public cloud, but for reasons relating to compliance and security, enterprises are looking at private clouds and managed service clouds, public clouds, and companies have to deal with managing their clouds, how do they upgrade it, how do they protect it – the whole lifecycle of the product.
…
Fundamentally we believe that those enterprises are going to be building hybrid clouds and that’s private, managed and public. We have solutions for customers from different product organizations at HP – software, servers, services, storage, hardware, that allow those enterprises to build hybrid clouds. If they’re bursting to Amazon, or to the HP public cloud, or they’re using managed services that are provided by HP’s services organization, we’re trying to take OpenStack and other solutions, bring it to the market to give them business solutions.
…
Rounding up the comments received via Twitter and CrowdChat, Furrier asked William Franklin to talk about culture (organizations do not understand cloud), Ops, support configurations and standardization.
As I mentioned earlier, this is the third revolution of computing. The move from mainframe to client server didn’t happen overnight. Some of the questions asked today by customers – there’s different skillsets that are needed, different operational disciplines, different management. What HP is trying to do is deliver products that provide solutions to that set of problems. We don’t believe customers are going to move all of their workloads to the cloud tomorrow; it’s going to run in a client-server world and in the cloud. The solutions to be able to do that from an orchestration problem, you have to be able to deal with development, staging, production and the traditional client-server world, and you have to be able to deal with the DevOps paradigm. We build products to live in both of those worlds.
…
From: OpenStack is crucial for HP’s strategy | #OEForum [SiliconANGLE, Feb 5, 2014]
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William Franklin and Lydia Leong Talk OpenStack at OpenStack Enterprise Forum [hpcloud YouTube channel, Jan 29, 2014]
[3:26 – just a kind of summarized transcript, towards the end heavily summarized, given by Silicon ANGLE]
Lydia Leong, Research Vice President with Gartner: How does the OpenStack fit the HP strategy?
William L. Franklin, Vice President of OpenStack & Technology Enablement, Cloud with Hewlett-Packard Company:
OpenStack is very crucial for HP’s strategy. HP believes in the hybrid cloud. Public cloud is really crucial for a lot of what people are doing with cloud. HP runs an OpenStack-based public cloud, but we also sell technology – software, hardware, storage, networking to service providers around the world. But we recognize that sometimes for compliance and security reasons – and sometimes for ego reasons – people want their own private cloud. In order to burst move workloads from a private cloud to a managed cloud to a public one and back-and-forth, we wanted a common architecture and a common set of tools we could use across all of this. HP has a very long history in open source, so we looked at different options and chose OpenStack. We were involved with folks at NASA and folks at Rackspace, helping create the foundation. We’re trying to move and more towards where we think hybrid is going.
As Leong noted, HP didn’t sell an OpenStack distribution, but chose OpenStack as a core of open source products.
Franklin agreed:
What we’re trying to do at HP is deliver cloud solutions to customers. In certain parts of OpenStack we’re fairily core, we have a reasonable number of core contributors to projects, but we’ve also done some projects that we think address both the scale aspects and some of the enterprise aspects. Things like TripleO, heat and bare metal provisioning are big areas that we’ve been making a lot of investments in. We were co-authors of the security book along with RackSpace and Nebula; the areas where we’re spending a lot of our time in are the big install: the upgrade / update space, the intersection of TripleO, heat, bare metal provisioning and security, as well as the networking space. So, it’s core, but it’s also what we would consider it’s needed by the enterprises to successfully pick the steps up and run with it.
Leong: The Enterprise is deciding to get OpenStack as software. They can choose to get it as a distribution, or embedded in some other product like HP Cloud. So why choose HP Cloud system enterprise rather than choosing an OpenStack distribution?
Franklin:
Different customers have different requirements and different wants; that was emphasized even by some of the panelists that have been up here. Some are building it on their own, like JC Martin and Rodney Peck, others are looking for a base-level solution. It goes back to the days of Linux and Debian. HP is trying to give the customers choice: some of them are going to build it on their own and some of them are going to consume cloud products either through a managed service or through a public cloud.”
Leong: The typical use-case scenario?
I have talked to customers about OpenStack and it really comes down to a set of business choices that they need to make: part of our strategy is trying to use this to build customer solutions. History is a great predicter of the future. In the days of Linux we had thousands and thousands of distributions; in the early days of Unix, in 1981, there were more than 150 Unix licenses, and by 1992 there were less than 20. If we’re not careful, we can wind up in a distribution war with 50 different spins. From HP’s perspective, we’ve tried to focus more on building solutions.
Leong: What do you think OpenStack needs to do to make it easier for customers to choose it?
Franklin:
I believe HP is on the news dial of IT: we’ve gone through the mainframe revolution, the client server revolution and the cloud revolution. Corporations are attempting more and more to outsource managing the VMs machines to someone like HP, thus allowing their in-house talent to focus on where they want to go. [13:50]
From OpenStack still has an enterprise problem [ITworld, Jan 30, 2014]
After trotting out some impressive enterprise users at its conference in Portland, Oregon, early last year, OpenStack hasn’t been able to showcase many additional big names. Supporters tried to address “the debate about the opportunity for OpenStack in the enterprise” at a half-day conference yesterday that was held at the Computer History Museum and webcast.
The speakers ended up highlighting a few of the challenges holding back OpenStack deployments.
Many businesses are looking for the kind of enterprise technology product that they’re used to seeing, and that’s not what OpenStack looks like yet …
…
Businesses, especially those in non-technical fields, are also struggling to figure out what types of skills to hire for when they want to use OpenStack. …
…
… to foster more conversations among existing OpenStack users so that they can learn from each other. This is key and gets to a point that I’ve been harping on for months. Businesses very much like to know that their peers are adopting a technology. It helps satisfy them that a technology is reliable and has enough momentum that it won’t disappear.Yet OpenStack users tend to be a secretive bunch. While the OpenStack Foundation managed to trot out some impressive, big-name users at its conference early last year, not many others have emerged since. I’m told that some of the case studies profiled at the OpenStack conference in Hong Kong are household names in China. That may be so, but a year after the Portland conference, where are new, substantial users in North America, the birthplace of OpenStack?
…
HP Cloud Professional Services Overview [hpcloud YouTube channel, Jan 30, 2014]
7 Resolutions for Becoming a Cloud Service Broker in 2014 [Community Home > Software HP Software Solutions > Grounded in the Cloud Blog >, Jan 13, 2014]
With written contribution by Andrew Wahl
As IT leaders gear up for 2014, topping their New Years resolutions lists will be making the most of cloud-based technologies and services. The cloud offers the potential to significantly transform IT organizations with a new operating model, and for many enterprises, this will be an important year for taking steps toward becoming a broker of cloud services.
Delivering IT in a way that allows end-users to easily self-serve application, platform and infrastructure services clearly offers the potential for dramatic gains in efficiency, reliability and agility. But becoming a cloud service broker for line of business (LOB) takes more than procuring and deploying an intuitive self-service subscriber platform.
Now is the time, before the daily and weekly tasks begin to pile up, to consider what you need to do in 2014 and beyond to successfully embrace a future as a cloud service broker. Here are seven resolutions to make:
1. Map out a strategy for 2014 and beyond
Resolutions must be realistic. You will need a practical vision for how IT can evolve to serve the business, and there’s no one-size-fits-all approach. Your cloud strategy should align to overall IT objectives, addressing areas such as business service management, security intelligence and risk management.
Carefully consider your environments’ specific requirements—the platforms you use now and in the future, what kind of integrations your strategy will demand. Your enterprise will more than likely require a mix of traditional IT, private and public cloud environments, and depending on the performance and quality standards your business demands, it may even requiremultiples of each type. IT will need to find effective ways to blend public cloud services with internal services and manage them in a way that meets LOBs’ performance or availability requirements.
A clear cloud strategy will let your organization gradually evolve at a pace that works for the business and avoid unnecessarily high up-front or hidden costs. Better to start small with a foundation that lets you to scale over time, towards a bigger vision.
2. Build on a Foundation of Automation
To the business user, a cloud service brokerage is the portal where they can order IT services. But this is an abstraction layer—it’s on the backend where a lot of the magic really takes place. And that “magic” is really automation.
Where services are automatically provisioned, applications are automatically set up, changes get made automatically and when the business user no longer needs the service, it’s all automatically shut down. However, implementing that much automation does not happen overnight, and your strategic plan needs to incorporate a roadmap.
Start with task-based automation projects — Routine manual tasks such as provisioning network ports, servers and storage will inhibit your IT teams’ ability to scale with cloud services unless they are automated. It’s essential that lifecycle management is performed in a highly repeatable and consistent fashion.
Automate tasks as process workflows — Remediation, compliance, change management and application deployment are typically good targets to automate next, so an administrator only has to monitor these processes.
- Read this blog post – Building on a foundation of foundation
[… > Grounded in the Cloud Bog >, Oct 23, 2013]
3. Decide what services should move to the cloud
Not all services will go to the cloud, so you will need to select what your organization should move there. Many companies start with Infrastructure as a Service (IaaS), typically Virtual Machines used in dev/test environments, but some enterprises are also delivering databases, Disaster Recovery and middleware as cloud services.
It’s important to get alignment between applications and the right type of cloud. This will require a detailed review or audit of applications, how they are used by the business and requirements for performance and availability. Your IT organization will likely need to deal with multiple types of clouds and services. Even with IaaS, there are a lot of variations in services (in addition to the differences between public, private and hybrid).
- Read this blog post – How to decide what cloud services to offer
[… > Grounded in the Cloud Bog >, Nov 11, 2013]
4. Closely monitor the SLAs of public cloud services
By becoming a broker of cloud services, your IT organization will have to be in a position to assess whether its roster of cloud service providers can offer the kind of performance and availability standards its business needs—and that they can, in fact, achieve those operational standards.
IT organizations need to have mechanisms in place that help manage the many Service Level Agreements (SLAs) of multiple cloud service providers for a range of cloud services. This wide variety of contractual terms and conditions of cloud services must be carefully examined and then closely monitored. This information can then help guide how those services are used as building blocks in architecting services for the business, and how you may need to augment them with other services for a more complete cloud architecture.
- Read this blog post – Managing SLAs for your cloud services
[… > Grounded in the Cloud Bog >, Nov 14, 2013]
5. Secure IT for the cloud era
There are unique security implications for private vs. public cloud services, so if you don’t have one in place yet, you should develop arisk-based security strategy. No single technology will be sufficient to protect dynamic cloud environment like that of the cloud. Your strategy should reflect an approach that secures each layer of architecture, and then integrate them as part of a comprehensive cloud management platform.
Part of this strategy needs to be a plan for access rights, so you can restrict which business users and various IT roles can access data and modify cloud services. Working with a cloud management platform that clearly defines variations in user and administrator roles through the existing enterprise directory and LDAP DN structure can simplify how you authorize new users and control access to the platform.
But the most important thing to remember is this: Whether cloud services are private, public or a hybrid of the two, your organization needs to be in a position to take responsibility for their security. In practical terms, securing cloud services is a shared responsibility. Public cloud service providers may deliver some capabilities—like perimeter security or antivirus protection—but not all will, and ultimately it is your IT organization that must work with what it is given to achieve the levels of security the business requires.
- Read this blog post – How to manage security as a cloud services broker [… > Grounded in the Cloud Bog >, Nov 18, 2013]
…
Learn more
HP’s comprehensive IT Operations Management portfolio of tools can help address data security issues. Find out how HP Cloud management provides comprehensive, end-to-end security for application, platform and infrastructure services with cloud brokering and heterogeneous environments. Visit www.hp.com/go/cloudmanagement
Alternatively, meet us at HP Discover in Barcelona. See security for the cloud in action at the demo booths and learn from the breakout sessions what it means to provide cloud services that are secure and compliant.
6. Protect the bottom line
IT projects must either save money or help make money. Take fiscal responsibility as a cloud service broker means first understanding how much each cloud service costs to operate. Administrators must have a complete view of what IT assets are being used and how much, including servers, storage networks and applications. Managing software license compliance is one important aspect of this. Although asset management of public cloud services is an operating expenditure, you still need to manage them as if you own them.
Having complete fiscal visibility ensures that internal cloud services are run economically compared with external cloud service providers, and lets you evaluate the range of options for external cloud services, such as purchasing on-demand versus reserving instances in advance and the costs and benefits of purchasing at different scales.
Once you know how much cloud services cost, you can also charge for consumption based on actual usage. Instituting chargeback and showback policies provide personalized cost control at the departmental or individual level, allowing them to assess the value of using certain cloud services. Instituting detailed billing, reconciliation and reporting is essential to managing the financial success of IT under the cloud service broker model.
- Read this blog post – Managing the bottom line for cloud services
[… > Grounded in the Cloud Bog >, Nov 21, 2013]
…
Also, be sure to meet us at HP Discover in Barcelona [December 10-12] to witness financial management for the cloud in action, both at demo booths and from breakout sessions.
…
7. Take steps to avoid cloud vendor lock-in
For IT leaders transforming their operational model into a cloud services broker, it’s essential to stay flexible and agile in order to meet quickly changing business needs. The technology decisions they make in 2014 must protect the long-term heterogeneity and extensibility of their cloud environments.
Cloud service brokers need the ability to mix and match with any cloud resource or service provider or internal virtualized environment, including multiple types of clouds from different vendors and service providers. Your cloud management platform should have an open architecture that can not only supports multiple technology standards now and into the future, but will be able to stitch these multiple internal and external cloud services into a cohesive, flexible whole.
- Read this blog post – Beware of vendor lock-in!
[… > Grounded in the Cloud Bog >, Nov 25, 2013]
…
Mixing and matching
The cloud industry is still in its early days, and the landscape and players are shifting. The good news is that the right cloud management platform makes it easy to keep your options open.
As a cloud service broker, your organization will need the ability mix and match with any cloud resource or service provider or internal virtualized environment. Your cloud management platform will require an open architecture to be able to support multiple technology standards that are likely already within your enterprise.
Consider hypervisors: VMware is the leading vendor, but most enterprises have two or three different standards operating in their environments, including KVM, HyperV and OpenStack. As you build out your cloud services, you will likely encounter these and if your cloud management platform doesn’t support them, you may face costly migration projects or a problematic gap in your services.
More than one kind of cloud
Although the industry likes to refer to “the cloud” as if it’s a single homogeneous thing, the reality is that enterprises will inevitably end up using multiple types of clouds, from different vendors and service providers. This is one of the ways that the cloud presents a new paradigm: procuring computing resources is not a long-term decision, in which selecting a vendor or service provider is a one-time decision.
Your cloud management platform should stitch these multiple internal and external cloud services into a cohesive, flexible whole, enabling your organization to make changes and shift computing resources between different vendors or service providers if necessary.
A tunable strategy
There are not a lot of one-size-fits-all answers in the cloud. As you prepare your organization to become a cloud services broker, you will have to examine your specific business needs, your application portfolio and the potential solutions in the market. In general, embracing Open Source vendors will offer you greater choice in the long run, as will selecting service providers that meet most of your requirements regardless of technology standards.
Each organization will be different, with unique priorities for optimizing cost, agility or performance. Your cloud management platform should let you tune your strategy as business demands shift.
…
Don’t miss your chance to meet us at HP Discover in Barcelona [December 10-12], where our demo booths and breakout sessions will provide.
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Starting the journey on the right foot
As you prepare in 2014 to transform your IT organization into a cloud services broker, you will of course examine your specific business needs. Each organization is different, with unique priorities for optimizing cost, agility or performance.
Your cloud management platform should help you prepare, with the right security, asset management and financial reporting your cloud services strategy needs, but also let you adjust your strategy as business demands shift. Embracing an approach of technology heterogeneity with open source vendors will offer greater choice in the long run, ensuring that your organization’s journey follows a path best able to achieve its goals.
- Watch how a customer has taken their first steps towards becoming a cloud service broker [in-house, in this case] model
Societe Generale – HP Cloud Service Automation [HP Enterprise Business YouTube channel, Nov 30, 2013]
Societe Generale is a French multinational banking and financial services company headquartered in Paris. HP Cloud Service Automation allows Societe Generale to automate application deployment, saving time and increasing reliability.
Learn more about HP Cloud Management
Find out how HP Hybrid Cloud Management provides an open and extensible platform for becoming a successful, agile and cost-effective cloud service broker, with support for application, platform and infrastructure services. Visit www.hp.com/go/cloudmanagement
Cloud Service Automation 4.0 [hpcloud YouTube channel, Dec 11, 2013]
HP Cloud Service Automation – See new, do new at HP Discover! [Community Home > Software HP Software Solutions > Grounded in the Cloud Blog >, Dec 11, 2013]
This week during HP Discover, we’ve talked about transformation in this new age of IT. With HP Hybrid Cloud Management, customers can now transform their IT to be more agile and responsive. Customers now have greater flexibility, simpler operations and more comprehensive end-to-end management of cloud services. Read on to understand why with HP Cloud Service Automation (CSA), HP offers cloud leadership that makes a difference.
NEW! Native integration with OpenStack based HP Cloud OS
HP CSA’s open, flexible and extensible architecture that has been built to cloud industry standards such as OpenStack and TOSCA [Topology and Orchestration Specification for Cloud Applications, see TOSCA version 1.0 from OASIS as of Nov 25, 2013], is core to HP’s Hybrid Cloud Management. Cloud industry standards are fundamental to the easy brokering of cloud services across multiple hybrid clouds—that is why they are the building blocks of our platforms.
Today, HP CSA 4.0 provides native integration to OpenStack based HPCloud OS, for the provision of infrastructure services. HP CloudOS is HP’s commitment to OpenStack, by offering an open source foundation with a common architecture for hybrid cloud delivery.
With this new release of HP CSA, customers will gain all the benefits of HP Cloud OS for an enterprise-grade OpenStack for hybrid cloud delivery. To enjoy optimized workload portability and enhanced lifecycle management, in addition to simplified installation and upgrades.
This architecture is further supported by cloud industry standards like TOSCA, which offers a common description language to aid in service design portability. This helps easily broker cloud services across multiple hybrid clouds.
It is through this same open, flexible extensible architecture, with open APIs support for third-party integration, that allows HP CSA to provide customers with greater choice by offering heterogeneity across the customer’s multi-hypervisors, multi-vendor environments, including both private and public cloud. This allows customers to protect their current and future IT investments without fear of vendor lock-in.
NEW! Building cloud services using topology based designs
Customers provision the full stack of cloud services (PaaS/SaaS and IaaS) today through HP CSA’s highly automated service lifecycle management platform. They create cloud pools that leverage their multi-hypervisors, multi-hardware environments, including both private and public clouds.
With a new topology-based approach to HP CSA’s service designer, specific details on resources used can now be hidden inside the components present in the service. Service designers simply focus on declaring the components used, without having to describe the detailed resource implementation information required in realizing the service.
HP CSA supports the realization of topology designs today when provisioning infrastructure services for HP Cloud OS. This is an intuitive approach that complements HP CSA’s sequential-based service designer today, for a simplified design process supporting rapid content development. It offers configurability at the component level whilst facilitating faster service design, with easier customization and simpler maintenance. Powerful modeling tools that service designers can now use, when standing up complex sequential based services for the entire stack or simplified topology based infrastructure services for HP Cloud OS.
NEW! Service marketplace portal for richer, immersive experiences
The new HP CSA service marketplace portal has provided the new face of cloud. Offering shared consumer inspired experiences with the HP CloudSystem portfolio; when creating, provisioning and managing both private and hybrid cloud services. This is a defining moment in cloud service consumption, and it begins with a responsive and customizable user interface (UI) of the user’s dashboard. We know it is important for a service marketplace portal to offer a fresh UI with simple navigation. The new portal also comes with an improved catalog browsing experience that intelligently repurposes the dashboard display to various device display size and resolution that the user may be using at the moment.
You can now personalize the user’s single pane organization dashboard experience with the use of out of the box themes, including mash-ups capabilities supporting URL links, featured services and external content application feeds (e.g. widgets).
HP CSA’s offer the use of context based mash-up capabilities under the “My Service” tab. You can utilize HP CSA’s deep linking capabilities to feature realized instances and other measureable properties. Some of these capabilities include showing the topology design of realized instances to streaming relevant news feeds that display information status information in real time.
Further enhancements to the service marketplace can be found within the subscription management process. You can enjoy the use of an improved service checkout flow which ranges from having the ability to attach documents to service requests to the ability to re-submit on an existing request. Continue on an existing configuration or enforce a subscription end date that promotes the return of unused resources back to the pool.
Further enhancements to the service marketplace can be found within the subscription management process. You can enjoy the use of an improved service checkout flow which ranges from having the ability to attach documents to service requests to the ability to re-submit on an existing request. Continue on an existing configuration or enforce a subscription end date that promotes the return of unused resources back to the pool.
Other feature upgrades for HP CSA 4.0 can be found within the new service catalog management user interface experience. Now you can streamline the publishing process by setting approval policy configuration inservice instance actions (e.g. modify subscriptions), with support for multi-level user context based approvals.
This is just a sliver of the upgrades made in HP Cloud Service Automation 4.0. You can visit www.hp.com/go/csa for more information.
Learn more also about HP Cloud Service Automation in an upcoming webinar on the 19th Dec 2013, titled “Infrastructure alone does not a cloud make”. Register here for the webinar.
From HP Unveils Cloud Innovations to Help Customers Thrive in a Hybrid World [press release, Dec 11, 2013]
Enterprise-grade, open hybrid cloud solutions and services
The next-generation HP CloudSystem [goes to CloudSystem Solutions currently] includes a new consumer-inspired user interface, simplified management tools and an improved deployment process that enable customers to set up and deploy a complete private cloud environment in just hours, compared to weeks for other private cloud solutions.(4) As the foundation of a hybrid cloud solution, HP CloudSystem bursts to multiple public cloud platforms, including three new ones: Microsoft® Windows® Azure, and platforms from Arsys, a European-based cloud computing provider, and SFR, a French telecommunications company.
HP CloudSystem integrates OpenStack™-based HP Cloud OS technology, the foundation for HP’s hybrid cloud architecture, providing customers a hardened, tested OpenStack distribution that is easy to install and manage. The next-generation CloudSystem also incorporates the new HP Hybrid Cloud Management Platform, a comprehensive management solution that enables enterprises and service providers to deliver secure cloud services across public or private clouds as well as traditional IT.
Also launching this week, the HP Hybrid Cloud Management Platform integrates HP Cloud Service Automation (CSA) version 4.0 and includes native support for both HP CloudOS with OpenStack and the open-source standard TOSCA (Topology and Orchestration Specification for Cloud Applications), enabling easier application portability and management of hybrid and heterogeneous IT environments.
To help customers architect and implement a hybrid cloud strategy, HP is adding a new hybrid-design capability to its global professional services capabilities. HP Hybrid Cloud Design Professional Services offer a highly modular design approach to help organizations architect a cloud solution that aligns with their technical, organizational and business needs. The new consulting services help customers evolve their cloud strategy and vision into a solution based on delivering business outcomes and ready for implementation.
HP is expanding its Virtual Private Cloud (VPC) offering, which is already helping hundreds of customers worldwide take advantage of the economics of a public cloud with the security and control of a private cloud solution. The new HP VPC Portfolio provides a range of VPC solutions, from standardized self service to a customized, fully managed service model. All HP VPC solutions deliver the security and control of a private cloud in a flexible, cost-effective, multitenant cloud environment. The latest version of HP Managed VPC now allows customers to choose among virtual or physical configurations, multiple tiers of storage, hypervisors and network connectivity types.
As part of its overall hybrid delivery, HP offers HP Flexible Capacity (FC), an on-premises solution of enterprise-grade infrastructure with cloud economics, including pay-for-use and instant scalability of server, storage, networking and software capacity. Now HP FC supports existing customer third-party equipment for a true heterogeneous environment. HP CloudSystem also can burst to HP FC infrastructure for customers needing the on-demand capacity without the data ever leaving the premises.
“The reality today is that CIOs want and need the benefits of cloud computing, but they are dealing with the complexities of a hybrid IT environment,” said Saar Gillai, senior vice president and general manager, HP Cloud. “HP Cloud solutions provide enterprises with a holistic and simplified approach for deploying, securing and managing workloads across hybrid delivery models, ensuring a successful cloud journey.”
Pricing and availability
All of the HP Cloud solutions and services can be purchased from a single HP cloud sales team or account manager, making it easier for customers to plan and purchase from HP.
- The next-generation HP CloudSystem will be available worldwide in the first half of 2014.
- HP Hybrid Cloud Design Professional Services and HP FC are available worldwide with pricing based on geographic location and service customization.
- Availability of the HP VPC Portfolio varies: HP Public Cloud VPC is available in the United States. HP Managed Virtual Private Cloud is available worldwide and reseller services will be introduced in APJ in December and in other geographies based on market demand.
- HP Hybrid Cloud Management Platform will be available worldwide in January 2014 starting at $19,600.
Additional information about the new cloud solutions is available at www.hp.com/cloud.
HP Cloud Services [Private Beta]: Getting Started [hpcloud YouTube channel, Feb 3, 2014]
How do I request access to Beta products? [community.hpcloud.com, June’13—> Feb 7, 2014]
HP Cloud currently has a few products are in beta stages:
Private Beta:
- HP Cloud Load Balancer
- HP Cloud Application Platform as a Service
Public Beta:
- HP Cloud Relational Database for MySQL
- HP Cloud Monitoring
NOTE: The Application Platform as a Service product has it’s own console. To request access to that beta service please go to their product page here: HP Cloud Application Platform as a Service
HP Cloud [available] services [docs.hpcloud.com, July 18, 2013]
There are a number of HP Cloud services available for you:
- Block storage: Allows you to enable additional volumes to Compute instances.
- CDN: Content inside HP Cloud Object Storage can easily be cached on servers in metropolitan areas all over the world to speed client access to them by removing much of the network latency.
- Compute: A method for you to instantiate virtual servers on publicly accessible physical machines hosted in HP data centers.
- DNS: A managed domain name service that features anycast routing hosted by HP.
- Identity service: One-stop authentication for all HP Cloud Service offerings.
- Monitoring: Allows you to monitor the health and other metrics of your resources in HP Cloud.
- Object storage: A way to store and retrieve objects in a highly redundant cluster of publicly accessible physical machines hosted in HP data centers.
- Relational Database: Provides you with a simplified method for creation and management of MySQL database instances.
The following HP Public Cloud are now in private beta; follow the links to sign up and begin trying them out!
- Application Platform as a Service (aPaaS) – An application platform for development, deployment, and management of cloud applications hosted by HP.
Note: This service requires activation while in private beta; please request access on our sign-up page. Service use is free of charge during the private beta period.- Load Balancer – A managed service enabling automatic traffic routing to multiple back end servers hosted by HP.
Note: This service requires activation while in private beta; please request access on our sign-up page. Service use is free of charge during the private beta period.
HP Cloud Coffee Talk – HP Public Cloud 13.5 [HP Enterprise Business, Dec 2, 2013]
More information:
– Lots of great new features in HP Public Cloud [HP Public Cloud Blog, Dec 2, 2013]
– HP Cloud 13.5 Release Supports Our Customers [HP Public Cloud Blog, Dec 5, 2013]
Following this week’s post announcing new features to HP’s Public Cloud, we would like to share some additional context about our policy of transparency when we release new functionality.
The 13.5 release of HP Public Cloud carries forward our commitment to bringing more features and functionality to our enterprise customers. It delivers very real improvements to our public cloud technology and it represents a significant step forward in our commitment to OpenStack.
Our customers are eager to deploy more resource intensive workloads on HP Public Cloud and we are committed to delivering upon our customers’ needs. This is why the 13.5 release delivers increased capacity for resource-hungry workloads, Virtual Private Cloud (VPC) capability through software defined networking, easier management of multi-AZ deployments, and higher memory instance flavors.
In addition to meeting our customer’s technology needs, we are also committed to transparency. Therefore, in addition to receiving updates about what is new and improved with each release, one of the clear expectations of HP’s enterprise customers is ongoing communication around known issues. We provide not just a listing of limitations or issues, but also guidance for any work-arounds.
At HP, we believe this type of transparency is a critical piece of how we partner with our customers to ensure they are achieving business outcomes—improved agility, management security and simplicity –with their hybrid environments. We continue to give our customers the world class 24x7x365 service and support that they expect. We will help them with any issues they encounter and actively engage with the OpenStack community to provide the latest feedback on any technology issues.
HP Public Cloud Release Notes: New and updated in version 13.5 … For further information [docs.hpcloud.com, Dec 20, 2013]
Additional related information about HP Public Cloud can be found in the following links. Please note that HP Public Cloud 12.12 support will be discontinued when the product is fully deprecated on June 1, 2014
- Getting Started with HP Public Cloud Console for detailed console information.
- HP Cloud version 13.5 overview for an overview of the 13.5 release set.
- HP Cloud Service APIs (v13.5) for an overview of the 13.5 API specifications.
- migration overview page for information on migrating from version 12.12 to 13.5.
- Getting Started with Compute 13.5 for information on how to get started with the compute service in version 13.5.
- The Getting Started Guide is a great resource for getting yourself up and running with the various HP Cloud services in general.
- HP Cloud web site for a discussion of our various products and services.
- Our support page provides support information.
While these release notes contain information information for the software package as a whole, we also have release notes for individual products and services:
https://docs.hpcloud.com/api/ (excerpted on Feb 13, 2014)
HP Cloud APIs
We offer a number of HP Cloud APIs both for HP Cloud version 13.5 and version 12.12. In addition, we have some public beta and private beta APIs that you can put to use, so please give them a try.
HP Cloud APIs for version 13.5
There are a number of HP Cloud APIs available for your programming pleasure:
- Block Storage: API for HP Cloud block storage; enabling additional volumes to Compute instances.
- CDN: API for the HP Cloud content delivery network (CDN) service; content inside HP Cloud Object Storage can easily be cached on servers in metropolitan areas all over the world to speed client access to them by removing much of the network latency.
- Compute: API for the HP Cloud compute service; a way to instantiate virtual servers on publicly accessible physical machines hosted in HP data centers
- Identity service: API for the HP Cloud identity service; one-stop authentication for all HP Cloud services.
- Image: API for HP Cloud Image; enabling managing of virtual machine images.
- Networking: API for HP Cloud Networking; enabling virtual network, subnet, router and port abstractions to describe network resources.
- Object Storage: API for HP Cloud object storage; a way to store and retrieve objects in a highly redundant cluster of publicly accessible physical machines hosted in HP data centers.
- Relational Database: API for the HP Cloud Relational Database service; simplifies the creation and management of MySQL database instances.
HP Cloud APIs for version 12.12
- Block Storage: API for HP Cloud Block Storage service; enabling additional volumes to Compute instances.
- CDN: API for the HP Cloud Content Delivery Network (CDN) service; content inside HP Cloud Object Storage can easily be cached on servers in metropolitan areas all over the world to speed client access to them by removing much of the network latency.
- Compute: API for the HP Cloud Compute service; a way to instantiate virtual servers on publicly accessible physical machines hosted in HP data centers.
- DNS: API for the HP Cloud Domain Name Service (DNS); enables display and management of DNS records.
- Identity: API for the HP Cloud Identity service v12.12; one-stop authentication for all HP Cloud services.
- Object Storage: API for HP Cloud Object Storage service; a way to store and retrieve objects in a highly redundant cluster of publicly accessible physical machines hosted in HP data centers.
- Relational Database: API for the HP Cloud Relational Database service; simplifies the creation and management of MySQL database instances.
APIs in public beta
- Monitoring v1.1: API for the HP Cloud Monitoring v13.5; facilitates monitoring of the health and other metrics for the resources in HP Cloud.
- Monitoring v1.0: API for the HP Cloud Monitoring v12.12 and v13.5. This version is deprecated.
APIs in private beta
You can also avail yourself of one of the following APIs now in private beta; follow the links to sign up and begin trying them out!
- Application Platform as a Service (aPaaS) – An application platform for development, deployment, and management of cloud applications hosted by HP. Note: This service requires activation while in private beta; please request access on our sign-up page. Service use is free of charge during the private beta period.
- Load Balancer as a Service (LBaaS): API for the HP Cloud Load Balancer service; facilitates creation and management of load balancers. Note: This service requires activation while in private beta; please request access on our sign-up page. Service use is free of charge during the private beta period.
The first “post-Ballmer” offering launched: with Power BI for Office 365 everyone can analyze, visualize and share data in the cloud
… and everything you could know about Satya Nadella’s solution strategy so far (from Microsoft’s Cloud & Enterprise organization):
- Power BI as the lead business solution and the Microsoft’s visionary Data Platform solution built for it
- Microsoft’s vision of the unified platform for modern businesses
Keep in mind as well: Susan Hauser [CVP, EPG Group of Microsoft] interviews Microsoft CEO Satya Nadella [Microsoft, Feb 4, 2014; published on Microsoft Youtube channel, Feb 5, 2014]: [Microsoft, Feb 4, 2014: “Satya Nadella is a strong advocate for customers and partners, and a proven leader with strong technical and engineering expertise. Nadella addressed customers and partners for the first time as CEO during a Customer and Partner Webcast event.”]
[Contributor Profile: Susan Hauser, Corporate Vice President,
Enterprise and Partner Group, Microsoft]
As a teaser Q: [6:43] How do you think about consumer and business, and how do you see them benefiting each other?
A: You know, one of the things that when we think about our product innovation, we necessarily don’t compartementalize by consumer and business, we think about the user. In many of these cases, what needs to happen is experiences. That’s for sure have to have a strong notion of identity and security, so I.T. control, where it’s needed, still matters a lot, and that’s something that, again, we will uniquely bring to market. But it starts with the user. The user obviously is going to have a life at home and a life at work. So how do we bridge that as there more and more of what they do is digitally mediated? I want to be able to connect with my friends and family. I also want to be able to participate in the social network at work, and I don’t want the two things to be confused, but I don’t want to pick three different tools for doing the one thing I want to do seamlessly across my work and life. That’s what we are centered on. When we think about what we are doing in communications, what we are doing in productivity or social communications, those are all the places where we really want to bridge the consumer and business market, because that’s how we believe end-users actually work. [8:01]
More information:
– Satya Nadella’s (?the next Microsoft CEO?) next ten years’ vision of “digitizing everything”, Microsoft opportunities and challenges seen by him with that, and the case of Big Data [‘Experiencing the Cloud’, Dec 13, 2013, 2013] … as one of the crucial issues for that (in addition to the cloud, mobility and Internet-of-Things), via the current tipping point as per Microsoft, and the upcoming revolution in that as per Intel … IMHO exactly in Big Data Microsoft’s innovations came to a point at which its technology has the best chances to become dominant and subsequently define the standard for the IT industry—resulting in “winner-take-all” economies of scale and scope. Whatever Intel is going to add to that in terms of “technologies for the next Big Data revolution” is going only to help Microsoft with its currently achieved innovative position even more. But for this reason I will include here the upcoming Intel innovations for Big Data as well.
– Microsoft reorg for delivering/supporting high-value experiences/activities [‘Experiencing the Cloud’, July 11, 2013]
– Microsoft partners empowered with ‘cloud first’, high-value and next-gen experiences for big data, enterprise social, and mobility on wide variety of Windows devices and Windows Server + Windows Azure + Visual Studio as the platform [‘Experiencing the Cloud’, July 11, 2013]
– Will, with disappearing old guard, Satya Nadella break up the Microsoft behemoth soon enough, if any? [‘Experiencing the Cloud’, Feb 5, 2014]
– John W. Thompson, Chairman of the Board of Microsoft: the least recognized person in the radical two-men shakeup of the uppermost leadership [‘Experiencing the Cloud’, Feb 6, 2014]
– Modern Applications: The People Story for Business [MSCloudOS YouTube channel, Feb 11, 2014]
– THE BIG PICTURE: Microsoft Cloud OS Overview [MSCloudOS YouTube channel, Jan 21, 2014]
Hello!
My name is Gavriella Schuster and I’m the general manager at the US server and cloud business. Today I’d like to talk to you about Microsoft’s vision of the unified platform for modern businesses and how—what we call the Cloud OS—can help you transform your business as you shift in a world demanding continuous, always on services at broad-scale accessed by a multitude of devices.
You are in the center of one of the largest IT transformations this industry have ever seen. No question what the big shifts are happening in IT today due to the strength mobility and devices, applications, Big Data and Cloud.
The proliferation of devices and the integration of technology has changed the way people live and work, and it opened the door for a multitude of new applications designed to meet every need. These applications are social, their mobile and they need to be scaleable which means many will have a cloud back-end.
These devices and applications produce a huge amount of data. In fact, the world of data is doubling every two to three years. More than ninety percent of the world’s data was developed just in the last couple of years. These trends are forcing IT to answer new and different question.
How can you enable a mobile workforce work from anywhere on any device? How can you involve your applications to meet these new demand? How can you help businesses make faster and better decision? And, how do you ensure your infrastructure can and will scale to meet the demand?
Microsoft answer is the Cloud OS. The Cloud OS is Microsoft hybrid cloud solution comprised of Windows Server, Windows Azure, System Center, Windows Intune, and SQL Server. With shared planning, development, engineering and support across these technologies we’re bringing a comprehensive solution to support your business across a number of fronts—from infrastructure to data, to applications and devices.
When it comes to mobility and devices we empower people centric IT. Our solutions enable you to deliver a consistent and great user experience from anywhere, no matter the device, with the way to manage and protect it all.
Nearly every customer echoes the importance of enabling a bring-your-own-device environment as a direct driver of productivity.
Aston Martin, for instance, the luxury car manufacturer was challenged managing over 700 remote devices—laptops, desktops, smartphones—
across 145 dealerships in 41 countries. With Windows Intune in System Center Configuration Manager Aston Martin can now proactively manage these devices via a single cloud-based console, before employee productivity is affected. In any case where an employee’s device is stolen I can remotely wipe that device to protect your corporate data.At the application level we enable modern business applications, so that you can quickly extend your applications with new capabilities and deploy on multiple devices, where your applications live, and move wherever you want.
In regards to data its all about Big Data, small data, and all data. The Cloud OS will help you unlock insights on any data, make it easier for everyone to access and perform analytics with tools they already use, like SharePoint an Excel, on any data, any size, from anywhere.
We have democratized access to this data so that the many not the few can uncover insights to power your business.
And lastly, at the core of the Cloud OS powering mobility applications and data is your infrastructure. Our goal is to help you transform your datacenter, to enable you to go from managing each server individually to enabling a single well-managed elastic and scaleable environment to power all your application compute, networking and storage needs.
We call this concept a datacenter without boundaries, where you get a consistent experience that takes you from the data center to the cloud and back if you wish, so that you have access to resources on-demand and the ability to move workloads around with maximum flexibility. This provides you with easy on, easy off with no cloud lock in.
What makes our Cloud OS vision different is this hybrid design at the core. You benefit from a common and consistent approach to development, management, identity, security, virtualization and data. Spending on premises to the cloud, your private cloud, a service provider cloud, and Windows Azure—Microsoft enterprise public cloud.
This is powerful for a number of reasons.
- One, we deliver a flexible development environment to developers [that they] can code and deploy anywhere across Ruby, Java, PHP, Python or .NET. And, you get complete workload mobility to move these applications across cloud.
- With System Center you get a single unified management solution to manage all your physical and virtual infrastructure resources across cloud in a single pane of glass.
- Common identity is a third element of our consistent platform. With a federated Active Directory and multi-factor authentication you get a common identity across cloud, so your employees can enjoy a seamless, single sign-on experience.
- Integrated virtualization is the fourth area. We go beyond traditional server virtualization where compute is virtualized and extended to other areas like storage and networking that are costly in your environment today.
- Lasty being able to have a complete data platform, where your data can reside anywhere across these three clouds, is a value proposition that is huge as well. You can tap into it and all that data wherever you need, anytime.
Well I shared the core benefits Microsoft can deliver in this hybrid cloud approach.
One question I hear frequently from customers is: Oh, this is great. Can you tell me the best use case to get started with Azure?
Well, Azure can support a number of your infrastructure as a service [IaaS], and platform as a service [PaaS] needs. There are few simple areas I encourage you to look at first.
Let’s start with storage.
With today’s enormous growth in data everyone is looking for smarter, more cost-effective ways to manage and store their data. Windows Azure provides scaleable cloud storage and backup for any data big and small. Azure’s very cost-effective because you only pay for what you use at a cost that is lower than many on-premise solutions, SAN or NAS. Additionally we offer hybrid cloud storage option with our Store Simple appliance through Azure allowing you to access frequently use data locally and [put] tiered, less use data to the cloud. Your data is deduplicated, compressed and encrypted which means the data is smaller and therefore more cost effective to store and protect.
One customer example is Steelcase Corporation. There’re an office furniture supplier. They’ve backed up their SharePoint data with Store Simple on Azure, reducing their storage costs by 46 percent, and their restore times by 87 percent.
Another area to consider for Azure is your development and testing environment. You can easily and quickly self provision as many virtual machines as you need for your application development and testing in the cloud, without waiting for hardware procurement or internal processes. We offer complete virtual machine mobility so you can decide whether to deploy that application in production on Windows Azure, on-premises in your data center, or with a hosting provider. The choice is yours to deploy easily in whichever location with a few keystrokes.
And, if you’re looking to upgrade to the latest version of SharePoint or SQL [Server] Azure is a perfect option for testing in the cloud, with no impact to your production environment. You can roll out on-premises or in the cloud when you are ready.
On the topic of SQL [Server], backing up your on-premises SQL [Server] or Oracle databases is a must-have to help reduce your down time and minimize data loss. With Azure you can create a low-cost SQL Server 2012 or 2014 database replica without having to manage at separate data center or use expensive co-location facilities, offering you geo-redundancy and encryption.
Backing up your data base using Windows Azure Storage can save you up to 60 percent compared to on-premise SAN or tape solutions due to our compression technology.
And, our last scenario here for you to consider is identity. Managing identity across both the public cloud an on-premises applications provides you with the security you want in a great user experience. With Windows Azure Active Directory you can create new identities in the cloud or connect to an existing on-premises Active Directory to federate and manage access to your cloud application. More importantly you can synchronize on-premises identities with Windows Azure Active Directory and enable single sign-on for your users to access [your] cloud application.
I hope I provided you with a good overview of Microsoft hybrid cloud approach with the Cloud OS
In delivering global services at scale—like Bing, Skype and Xbox from our data centers—you can trust that our solutions are battle tested to meet the needs of your business.
And it’s not just battle tested by us but also by our customers. You heard a number of examples today of enterprises and organizations already benefiting from the Cloud OS vision. There are many-many more. This is a look at a small sampling.
We’re excited to see how each of you will transform IT and your businesses by taking advantage of our investments and solutions that are bringing the Cloud OS to life. So whether you’re testing the cloud for the first time, or going along with it, we have the platform and tools to help you every step of the way. Windows Azure in Windows Server support hybrid IT scenarios so you can flex to the cloud when you want, but still using your existing IT assets.
To get started today visit our Microsoft Cloud OS home page [Jan 20, 2014] to learn more and try out our solution.
Thank you for joining me.
Descriptors/tags:
Power BI as the lead business solution, Microsoft’s visionary Data Platform solution, unified platform for modern businesses, Microsoft Cloud OS, Cloud OS, mobility, apps, Big Data, cloud, Microsoft hybrid cloud solution, Windows Server, Windows Azure, System Center, Windows Intune, SQL Server, datacenter without boundaries, hybrid design, Microsoft Cloud OS vision, flexible development, unified management, common identity, integrated virtualization, complete data platform, storage, SharePoint, SQL, identity, self-service business intelligence solution, self-service analytics, self-service BI, analysis, visualization, collaboration, business intelligence models, Power BI for Office 365, Office 365, insights from data, data insights, Data Management Gateway, Power BI Sites, Power BI Mobile App, Mobile BI, natural language query, Q&A of Power BI, Microsoft Cloud & Enterprise Group, Microsoft’s Data Platform Vision, Power BI Jumpstart, autonomous marketing, Aston Martin, Microsoft’s Cloud OS home on YouTube, mobile device management, cloud computing, innovation, hybrid cloud, midmarket, datacenter modernization, consumerization of IT, hybrid cloud strategy, Business Intelligence, innovations, Microsoft Excel, Q&A, high-value activities, high-value experiences, high-value focus, MicrosoftMicrosoft strategy, value focus, Active Directory, application development, Azure AD, Cloud first, cloud infrastructure, cloud solutions, enterprise opportunities, PaaS, IaaS, Windows devices, Windows Phone
1. Power BI as the lead business solution and the Microsoft’s visionary Data Platform solution built for it
Self-service business intelligence solution enables all kinds of business users to find relevant information, pull data from Windows Azure and other sources, and prepare business intelligence models for analysis, visualization and collaboration.
February 10: the top message on the Microsoft News Center
Although it is just linking to this blog entry (no press release or anything like a big splash):
Power BI for Office 365 empowers everyone to analyze, visualize and share data in the cloud [The Official Microsoft Blog, Feb 10, 2014]
The following post is from Quentin Clark, Corporate Vice President, Data Platform Group.
On Monday we announced that Power BI for Office 365 – our self-service business intelligence solution designed for everyone – is generally available. Power BI empowers all kinds of business users to find relevant information, pull data from Windows Azure and other sources, and prepare compelling business intelligence models for analysis, visualization, and collaboration.
Modernizing business intelligence
Today business intelligence is only used by a fraction of the people that could derive value from it. What we all need is modernized business intelligence which will help everyone get the information they need to understand their job or personal life better. Not just the type of information gained from an Internet search, but also information from expert sources. Now imagine you could bring together these different information sources, discover relationships between facets of information, create new insights and understand your world better. And that you could get others to see what you see, and enable them to collaborate and build on one another’s ideas. And imagine that available on any scale of data and any kinds of computation you might need. Now imagine it’s not just you – but that anyone can access this kind of data-driven discovery and learning.
Power BI brings together many key aspects of the modernization of business intelligence: a public and corporate catalog of data sets and BI models, a way to search for data, a modern app and a Web-first experience, rich interactive visualizations, collaboration capabilities, tools for IT to govern data and models, and a groundbreaking natural language experience for exploring insights. Together, these capabilities will not just change the kinds of insights we can gain from data, but change the reach of those insights as well.
Bringing big data to a billion users
With Power BI, we have the opportunity to bring these types of data insights to a billion people. Office 365 is broadly adopted and growing – one in four of our enterprise customers now has Office 365. By making our business intelligence features part of Office, we ensure the tools are accessible, and through Office 365, we make the tools easy to adopt – not just the ease of using Web applications, but making things like collaboration, security, data discovery and exploration integrated and turnkey.
I talked earlier about the importance of reach, and one of the ultimate forms of reach we discovered over the course of developing Power BI has been a feature we named Q&A, which allows anyone to type in search terms – just as they would in Bing – and get instantaneous, visual results in the form of interactive charts or graphs.
Power BI for Office 365 Overview [MSCloudOS YouTube channel, Jan 22, 2014]
Realizing value from data
I personally know how significant this all is – as you can imagine, at Microsoft we run our business on our own data platform and on Power BI. In my role as head of our data platform group, I don’t create a lot of models, but I consume a lot of them – everything from the business financials of the SQL Server business and team management to our engineering and services datasets. My mobile business intelligence application for Windows 8 allows me to interact with our daily engineering data. The ability to visualize and interact with data on my large PPI screen allows me and my finance and marketing partners to meet in my office and have a deep conversation about the business. Collaboration through Office 365 and SharePoint Online allows me to share perspective with my peers around the company.
Power BI for Office 365 has empowered me to realize deeper value from data. I’m excited to share this power with everyone.
Get Insights from Data [MSCloudOS YouTube channel, Jan 24, 2014]
Big insights from big data at the World Economic Forum 2014 [Next at Microsoft Blog, Jan 22, 2014]
I’m at the World Economic Forum in Davos this week – where the world’s leaders, thought leaders and innovators gather to discuss the political, social and economic forces that are transforming the world and our lives. The other force that the World Economic Forum calls out in their program (above all else) are the technological forces.
WEF 2014 education data with Power BI for Office 365 [Microsoft YouTube channel, Jan 21, 2014]
Microsoft’s Vision Center sits directly across from the congress hall where all of these forces are being discussed and inside the center we’re showing how our technologies are helping turn data in to insight. As part of their work, the World Economic Forum produces a large volume of data and indices covering 148 countries. When I saw this data set in an Excel spreadsheet I knew it was ripe for transformation using Power BI for Office 365. As you can see in the video above, we’ve taken all of that data and are helping to deliver insight from it using Power View, Power Map and our Q&A technology. When you see health data below over a time period mapped country by country it really bring the data alive. When you can compare educational data across regions, countries and by type of education, once again the data comes alive. The real treat for me has been using Q&A to ask questions of the data much as you would ask questions of a data scientist.
WEF 2014 healthcare data with Power BI for Office 365 [Microsoft YouTube channel, Jan 21, 2014]
If you’ve not had a chance to see Power BI in action I’d encourage you to take up a trial of Office 365 and download the Power BI tools from PowerBI.com – it puts the decision making from data in the hands of anyone and I believe will help to deliver insights that answer some of the big questions at Davos this week and in the future.
Source: World Economic Forum, Global Competitiveness Report series (various editions)
Find and Combine Data [MSCloudOS YouTube channel, Jan 24, 2014]
Microsoft Releases Power BI for Office 365 [C&E News Bytes Blog*, Feb 10, 2014]
Today, Microsoft announced the general availability of Power BI for Office 365, a cloud-based business intelligence service that gives people a powerful new way to work with data in the tools they use every day, Excel and Office 365. Power BI for Office 365 brings together Microsoft’s strengths in cloud, productivity and business intelligence to enable people to easily analyze and visualize data in Excel, discover valuable insights, and share and collaborate on those insights from anywhere with Office 365.
Power BI for Office 365 with Excel allows business users to easily create reports and discover insights in Excel and share and collaborate on those insights in Office 365. Excel includes powerful data modeling and visualization capabilities which enables customer to easily discover, access, and combine their data. Customers also have the ability to create rich 3D geospatial visualizations in Excel.
With Office 365, customers have access to cloud-based capabilities to share visualizations and reports with their colleagues in real time and on mobile devices, interact with their data in new ways to gain faster insights and manage their work more effectively. These key cloud-based capabilities include:
- A Data Management Gateway which enables IT to build connections to on-premise data sources and schedule refreshes. Business users always have the most up to date reports, whether on their desktop or over their device.
[From the preview in Oct’13 here:] Through the Data Management Gateway, IT can enable on-premises data access for all reports published into Power BI so that users have the latest data. IT can also enable enterprise data search across their organization, making it easier for users to discover the data they need. The system also monitors data usage across the organization, providing IT with the information they need to understand manage the system overall.
- [Power] BI Sites, dedicated workspaces optimized for BI projects, which allow business users to quickly find and share data and reports with colleagues and collaborate over BI results.
[From the preview in Oct’13 here:] Power BI for Office 365 enables users to quickly create Power BI Sites, BI workspaces for users to share and view larger workbooks of up to 250MB, refresh report data, maintain data views for others and track who is accessing them, and easily find the answers they need with natural language query. Users can also stay connected to their reports in Office 365 from any device with HTML5 support for Power View reports and through a new Power BI mobile app for Windows.
- Real-time access to BI Sites and data no matter where a user is located via mobile devices. Customers can access their data through the browser in HTML5 or through touch-optimized mobile application, available on the Windows Store.
[From the preview in Oct’13 here:] The Power BI Mobile App is a new visualization app for Office that helps visualize graphs and data residing in an Excel workbook available in the Windows Store. The user is able to navigate through the data with multiple views and ability to zoom in and out at different levels. This app was first available for Windows 8, Windows RT, and Surface devices through the Windows Store and specifically for those customers using the Power BI for Office 365 Preview. It provides touch optimized access to BI reports and models stored in Office 365.
– Power BI App for Windows 8 and Windows RT now available in Store [“Welcome to the US SMB&D TS2 Team Blog”, Aug 21, 2013]
– Microsoft mobile app helps citizens report crimes more quickly to police in Delhi, India [The Fire Hose Blog, Jan 29, 2014]- A natural language query experienced called Q&A which allows users to ask questions of their data and receive immediate answers in the form of an interactive table, chart or graph.
Power BI for Office 365 provides an easy on-ramp for organizations who have bet on Office 365 to begin doing self-service BI today. Several customers have already started realizing the benefits of the service, including Revlon, MediaCom, Carnegie Mellon University and Trek.
For more information, read Quentin Clark, Corporate Vice President of the Data Platform Group’s, post [here you’ve already seen/read above] on the Official Microsoft Blog. Customers can find out more about how to purchase Power BI for Office 365 at powerbi.com.
[*About C&E News Bytes Blog: Here you will find a quick synopsis of all news from Microsoft’s Cloud & Enterprise organization as it is released with links to additional information.]
Share Data Insights [MSCloudOS YouTube channel, Jan 24, 2014]
Broncos Road to the Big Game [MSCloudOS YouTube channel, Jan 31, 2014]
Seahawks Road to the Big Game [MSCloudOS YouTube channel, Jan 31, 2014]
What Drives Microsoft’s Data Platform Vision? [SQL Server Blog, Jan 29, 2014]
FEATURED POST BY: Quentin Clark, Corporate Vice President, The Data Platform Group, Microsoft Corporation
If you follow Microsoft’s data platform work, you have probably observed some changes over the last year or so in our product approach and in how we talk about our products. After the delivery of Microsoft SQL Server 2012 and Office 2013, we ramped-up our energy and sharpened our focus on the opportunities of cloud computing. These opportunities stem from technical innovation, the nature of cloud computing, and from an understanding of our customers.
In my role at Microsoft, I lead the team that is responsible for the engineering direction of our data platform technologies. These technologies help our customers derive important insights from their data and make critical business decisions. I meet with customers regularly to talk about their businesses and about what’s possible with modern data-intensive applications. Here and in later posts, I will share some key points from those discussions to provide you with insight into our data platform approach, roadmap, and key technology releases.
Microsoft has made significant investments on the opportunities of cloud computing. In today’s IT landscape, it’s clear that the enterprise platform business is shifting to embrace the benefits of cloud computing—accessibility to scale, increased agility, diversity of data, lowered TCO and more. This shift will be as significant as the move from the mainframe/mini era to the microprocessor era. And, due to this shift, the shape and role of data in the enterprise will change as applications evolve to new environments.
Today’s economy is built on the data platform that emerged with the microprocessor era—effectively, transactional SQL databases, relational data warehousing and operational BI. An entire cycle of business growth was led by the emergence of patterns around Systems of Record, everything from ERP applications to Point of Sale systems. The shift to cloud computing is bringing with it a new set of application patterns, which I sometimes refer to as Systems of Observation (SoO). There are several forms of these new application patterns: the Internet of Things (IoT), generally; solutions being built around application and customer analytics; and, consumer personalization scenarios. And, we are just beginning this journey!
These new application patterns stem from the power of cloud computing—nearly infinite scale, more powerful data analytics and machine learning, new techniques on more kinds of data, a whole host of new information that impacts modern business, and ubiquitous infrastructure that allows the flow of information like never before. What is being done today by a small number of large-scale Internet companies to harness the power of available information will become possible to apply to any business problem.
To provide a framework for how we think applications and the information they generate or manage will change—and how that might affect those of us who develop and use those applications—consider these characteristics:
Data types are diverse. Applications will generate, consume and manipulate data in many forms: transactional records, structured streamed data, truly unstructured data, etc. Examples include the rise of JSON, the embracing of Hadoop by enterprises, and the new kinds of information generated by a wide variety of newly connected devices (IoT).
Relevant data is not just from inside the enterprise. Cross-enterprise data, data from other industries and institutions, and information from the Web are all starting to factor into how businesses and the economy function in a big way. Consider the small business loan extension that accounts for package shipping information as a criteria; or, companies that now embrace the use of social media signals.
Analytics usage is broadening. Customer behavior, application telemetry, and business trends are just a few examples of the kinds of data that are being analyzed differently than before. Deep analytics and automated techniques, like machine learning, are being used more often. And, modern architectures (cloud-scale, in-memory) are enabling new value in real-time, highly-interactive data analysis.
Data by-products are being turned into value. Data that were once considered as by-products of a core business are now valuable across (and outside of) the industries that generate this data; for example, consider the expanding uses of search term data. Perhaps uniquely, Microsoft has very promising data sets that could impact many different businesses.
With these characteristics in mind, our vision is to provide a great platform and solutions for our customers to realize the new value of information and to empower new experiences with data. This platform needs to span across the cloud and the enterprise – where so much key information and business processes exist. We want to deliver Big Data solutions to the masses through the power of SQL Server and related products, Windows Azure data services, and the BI capabilities of Microsoft Office. To do this, we are taking steps to ensure our data platform meets the demands of today’s modern business.
Modern Transaction Processing—The data services that modern applications need are broader now than traditional RDBMS. Yes, this too needs to become a cloud asset, and our investments in Windows Azure SQL Database reflect that effort. We recognize that other forms of data storage are essential, including Windows Azure Storage and Tables, and we need to think about new capabilities as we develop applications in cloud-first patterns. These cloud platform services need to be low friction, easy to incorporate, and operate seamlessly at scale—and have built-in fundamental features like high availability and regulatory compliance. We also need to incorporate technical shifts like large memory and high-speed low latency networking—in our on-premises and cloud products.
Modern Data Warehousing—Hadoop brought flexibility to what is typically done with data warehousing: storing and performing operational and ad-hoc analysis across large datasets. Traditional data warehousing products are scaling up, and the worlds of Hadoop and relational data models are coming together. Importantly, enterprise data needs broad availability so that business can find and leverage information from everywhere and for every purpose—and this data will live both in the cloud and in the enterprise datacenter. We are hearing about customers who now compose meaningful insights from data across Windows Azure SQL Database and Windows Azure Storage processed with Windows Azure HDInsight, our Hadoop-based big data solution. Customers are leveraging the same pattern of relational + Hadoop in our Parallel Data Warehouse appliance product in the enterprise.
Modern Business Intelligence—Making sense of data signals to gain strategic insight for business will become commonplace. Information will be more discoverable; not just raw datasets, but those facets of the data that can be most relevant—and the kinds of analytics, including machine learning, that can be applied—will be more readily available. Power BI for Office 365, our new BI solution, enables balance between self-service BI and IT operations—which is a key accelerant for adoption. With Power BI for Office 365, data from Windows Azure, Office, and on-premises data sources comes together in modern, accessible BI experiences.
Over the coming months, we are going to publish regular posts to encourage discussions about data and insights and the world of modernized data. We will talk more about the trends, the patterns, the technology, and our products, and we’ll explore together how the new world of data is taking shape. I hope you will engage in this conversation with us; tell us what you think; tell us whether you agree with the trends we think we see—and with the implications of those trends for the modern data platform.
If you’d like more information about our data platform technologies, visit www.microsoft.com/bigdata and follow@SQLServer on Twitter for the latest updates.
Getting Trained on Microsoft’s Expanding Data Platform [SQL Server Blog, Feb 6, 2014]
With data volumes exploding, having the right technology to find insights from your data is critical to long term success. Leading organizations are adjusting their strategies to focus on data management and analytics, and we are seeing a consistent increase in organizations adopting the Microsoft data platform to address their growing needs around data. The trend is clear: CIOs named business intelligence (BI) and analytics their top technology priority in 2012, and again in 2013. Gartner expects this focus to continue during 2014. 2
At Microsoft, we have great momentum in the data platform space and we are proud to be recognized by analysts like IDC reporting that Microsoft SQL Server continues to be the unit leader and became the #2 database vendor by revenue.1Microsoft was named a leader in both the Enterprise Data Warehouse and Business Intelligence Waves by Forrester, 3,4and is named a leader in the OPDMS Magic quadrant. 5
The market is growing and Microsoft has great momentum in this space, so this is a great time to dig in and learn more about the technology that makes up our data platform through these great new courses in the Microsoft Virtual Academy.
Microsoft’s data platform products
Quentin Clark recently outlined our data platform vision [here you’ve already seen/read above]. This calendar year we will be delivering an unprecedented lineup of new and updated products and services:
- SQL Server 2014 delivers mission critical analytics and performance by bringing to market new in-memory capabilities built into the core database for OLTP (by 10X and up to 30X) and Data Warehousing (100X). SQL Server 2014 provides the best platform for hybrid cloud scenarios, like cloud backup and cloud disaster recovery, and significantly simplifies the on-ramp process to cloud for our customers with new point-and-click experiences for deploying cloud scenarios in the tools that are already familiar to database administrators (DBAs).
- Power BI for Office 365 is a new self-service BI solution delivered through Excel and Office 365 which provides users with data analysis and visualization capabilities to identify deeper business insights from their on-premises and cloud data.
- Windows Azure SQL Database is a fully managed relational database service that offers massive scale-out with global reach, built-in high availability, options for predictable performance, and flexible manageability. Offered in different service tiers to meet basic and high-end needs, SQL Database enables you to rapidly build, extend, and scale relational cloud applications with familiar tools.
- Windows Azure HDInsight makes Apache Hadoop available as a service in the cloud, and also makes the Map Reduce software framework available in a simpler, more scalable, and cost efficient Windows Azure environment.
- Parallel Data Warehouse (PDW) is a massively parallel processing data warehousing appliance built for any volume of relational data (with up to 100x performance gains) and provides the simplest way to integrate with Hadoop. With PolyBase, PDW can also seamlessly query relational and non-relational data.
In-depth learning through live online technical events
To support the availability of these products, we’re offering live online events that will enable in-depth learning of our data platform offerings. These sessions are available now through the Microsoft Virtual Academy (MVA) and are geared towards IT professionals, developers, database administrators and technical decision makers. In each of these events, you’ll hear the latest information from our engineering and product specialists to help you grow your skills and better understand what differentiates Microsoft’s data offerings.
Here is a brief overview of the sessions that you can register for right now:
Business Intelligence
Faster Insights with Power BI Jumpstart | Register for the live virtual event on February 11
Session Overview: Are you a power Excel user? If you’re trying to make sense of ever-growing piles of data, and you’re into data discovery, visualization, and collaboration, get ready for Power BI. Excel, always great for analyzing data, is now even more powerful with Power BI for Office 365. Join this Jump Start, and learn about the tools you need to provide faster data insights to your organization, including Power Query, Power Map, and natural language querying. This live, demo-rich session provides a full-day drilldown into Power BI features and capabilities, led by the team of Microsoft experts who own them.
Data Management for Modern Business Applications
SQL Server in Windows Azure VM Role Jumpstart | Register for the live virtual event on February 18
Session Overview: If you’re wondering how to use Windows Azure as a hosting environment for your SQL Server virtual machines, join the experts as they walk you through it, with practical, real-world demos. SQL Server in Windows Azure VM is an easy and full-featured way to be up and running in 10 minutes with a database server in the cloud. You use it on demand and pay as you go, and you get the full functionality of your own data center. For short-term test environments, it is a popular choice. SQL Server in Azure VM also includes pre-built data warehouse images and business intelligence features. Don’t miss this chance to learn more about it.
Here’s a snapshot of the great content available to you now, with more to come later on the on the MVA data platform page:
Data Management for Modern Business Applications
- Mission Critical Performance with SQL Server 2014 | Available now
- Platform for Hybrid Cloud with SQL Server 2014 | Available now
- Windows Azure SQL Database | Available now
Modern Data Warehouse
- Getting Started with Microsoft Big Data | Available now
- Big Data Analytics | Available now
- Data Insights Immersion Experience | Available now
For more courses and training, keep tabs on the MVA data platform page and the TechNet virtual labs as well.
Thanks for digging in.
Eron Kelly
General Manager
Data Platform Marketing———–
1Market Analysis: Worldwide Relational Database Management Systems 2013–2017 Forecast and 2012 Vendor Shares, IDC report # 241292 by Carl W. Olofson, May 2013
2Business Intelligence and Analytics Will Remain CIO’s Top Technology Priority G00258063 by W. Roy Schulte | Neil Chandler | Gareth Herschel | Douglas Laney | Rita L. Sallam | Joao Tapadinhas | Dan Sommer 25 November 2013
3The Forrester Wave™: Enterprise Data Warehouse, Q4 2013, Forrester Research, Inc., December 9, 2013
4The Forrester Wave™: Enterprise Business Intelligence Platforms, Q4 2013, Forrester Research, Inc., December 18, 2013
5Gartner, Magic Quadrant for Operational Database Management Systems by Donald Feinberg, Merv Adrian and Nick Heudecker, October 21, 2013.
Disclaimer:
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Free Power BI Training – Microsoft Virtual Academy Jump Start [“A Story of BI, BIG Data and SQL Server in Canada” Blog, Feb 5, 2014]
Whether you’re a power Excel user or you’re just trying to make sense of ever-growing piles of data, we have a great day long, free online training session for you on Power BI for Office 365.
This live, demo rich training will provide sessions covering key Power BI features and capabilities and help you learn about the tools you need to provide faster data insights to your organization.
Course Outline:
- Introduction to Power BI
- Drilldown on Data Discovery Using Power Query
- The Data Stewardship Experience
- Building Stellar Data Visualizations Using Power View
- Building 3D Visualizations Using Power Map
- Understand Power BI Sites and Mobile BI
- Working with Natural Language Querying Using Q&A
- Handling Data Management Gateway
- Get Your Hands on Power BI
Sign Up for this Microsoft Virtual Academy Jump Start led by the team of Microsoft experts who own them.
- February 11, 2014
- 9:00am-5:00pm PST
- What time is this in my time zone?
- What: Fast-paced live virtual session
- Cost: Free
- Audience: IT Pro
- Prerequisites: For data analysts, Excel power users, or anyone looking to turn their data into useful business information.
- Register Now>>
Interview with Marc Reguera, Director of Finance at Microsoft [MSCloudOS YouTube channel, Feb 10, 2014]
Power BI Webinar Series [MSFT for Work Blog, Jan 22, 2014]
Big data scientists and the finance department haven’t always seen eye to eye in most companies. Now is your chance to embrace big data to free your finance department to focus on the ways to add the most value.
You are invited to join Microsoft Finance Director Marc Reguera and members of the Microsoft finance leadership team to find out what they did to become a more empowered and influential finance organization. The powerful new business intelligence tools they will demonstrate have been under wraps for almost two years and have so far only been used within Microsoft.
Now the tools have been road-tested and are ready for you to try. Grab your chance to learn how the Microsoft new BI tools will help your business not only adapt to the world of big data, but actually thrive in it.
Register for any and all of the webinars you are interested in:
1/23/14: Visualization: See how these powerful new tools have improved Microsoft’s ability to consume big data and develop insights by simplifying the data and using visualization tools. Register here.
1/30/14: Definitions: Get the best practices for creating and aligning behind a common set of data definitions and taxonomies. Learn how to get everyone on the same page. Register here.
2/13/14: Outsourcing: Learn how Microsoft worked with partners to optimize and outsource non-strategic finance tasks so the organization could focus on high-value activities. Register here.
2/20/14: Cloud collaboration: Learn how your organization can focus more time on delivering business insights by using Power BI and Microsoft Office 365. Register here.
3/6/14: Making things easy to comprehend without making them simplistic: See how Microsoft finance teams consume and analyze millions of rows of data and present their analysis in a narrative that’s easy to understand for multiple audiences. Register here.
Taken together, this series of webinars will help your company’s finance department adapt to a world of rapidly shifting paradigms and what can be, without the right tools, the overwhelming era of big data.
Business Intelligence: “The Eyes and Ears of Your Business” [Microsoft for Work Blog, Jan 30, 2014]
Businesses are collecting more data than ever before, and technology is making that process increasingly easier and more affordable. The challenge for business owners is 1) how to quickly turn that raw data into actionable business insights, and 2) how to give more people within an organization access to those insights on a self-serve basis.
Organizations must have insight into how their operations are performing in order to stay competitive. Companies who successfully manage their big data assets are more profitable than companies not making this investment, says Jason Baick, Senior Product Marketing Manager at Microsoft. Simply put, “[business intelligence] is the eyes and ears of your business,” Baick says.
Release data from the IT department
Data analysis started off as a highly specialized process. “It was always a barrier to self-service information … the treasure trove of the data was locked up in the IT department,” Baick points out. Today there are easy-to-use data visualization tools that offer anyone within an organization access to real-time business insights.
Take the Microsoft Power BI suite, for example, which gives both businesses and the individual an easy-to-use platform to visualize their data. Given that many businesses already have the infrastructure that Power BI is built on (e.g. Microsoft SharePoint) and a familiarity with its feature set, integration and adoption is simplified. Your users don’t have an intimidation factor because they already know how to use Excel, explains Baick. By equipping your employees with these types of tools, you can enable team members to unearth real-time insights, ranging from targeting a prospect at the exact right time to make the sale, to determining where the company can cut costs, to revealing where they should invest more.
Here’s a rundown of specific Power BI tools and what they can offer your business:
- Discover and Combine
- Search and access all your company’s data and public data from one place using Power Query. Give your team the ability to be more efficient while cutting down on the cost of investing in multiple, disparate data tools.
- Model and Analyze
- Empower your employees to create analytical models using Power Pivot. Since this is built on familiar software like Excel, you won’t have to worry about the cost of training or having to hire new staff for implementation.
- Visualize
- Power View and Power Map enables your team members to quickly translate big data sets and create easy-to-understand visuals without a huge time investment.
- Share and Collaborate
- Seamlessly share and edit workbooks from any device, allowing your employees quick and easy access to important information in real time.
- Get Answers and Insights
- The new Q&A feature gives your employees the ability to ask any question of their data without requiring specialized skills to draw out these insights.
- Access Anywhere
- Give your staff access to the Power BI tool set from any device, any location. This empowers your employees to access data in real time, which could mean the difference between making and not making a sale.
How are people using Power BI?
Companies like MCH Strategic Data are already employing the Power BI suite to get more out of their data. MCH collects an enormous amount of education and healthcare marketing data for their clients. After 85 years in the business, they’re now able to deliver new and unique insights to clients like never before. One application has been to create videos using tools like Power Map to create data visualizations showing the geographic range of socioeconomic status across various school districts. They’ve also made subsets of their data available and searchable by Power BI users, including datasets on hospitals, school systems, and emergency preparedness services throughout the US
Building a data-driven organization
Everyone at your company can contribute to uncovering business insights, and it’s important to give them the tools to do so. Using your data in a smart and strategic way enables you to turn it into actionable business insights and to stay ahead of the competition.
The Autonomy of Marketing with Big Data [Microsoft for Work Blog, Jan 15, 2014]
We spoke to Jeff Marcoux, Senior Product Marketing Manager for Dynamics CRM, about how big data and data insights have changed marketing. He outlined three ways that companies can use big data to reimagine their marketing efforts.
He also outlined an all-encompassing rule when using data insights for marketing efforts: it’s not about how much data you have, it’s what you do with it. “Large data makes graphs, but significant data tells a story,” said Marcoux. Learning how to leverage significant big data into actionable insights is the key to unlocking its potential as an asset to your business. Here are Jeff’s three key ways companies can do smart things with their data:
- Embrace the idea that autonomous marketing, or marketing that is auto-optimized and auto-customized according to customer insights and machine-generated learning, can reinvigorate marketing campaigns. The key being it’s a more responsive marketing campaign that continuously strengthens and adjusts itself.
- Use customer insights to create stronger sales-marketing partnerships by increasing positive brand awareness and generating more accurate information on qualified leads and revenue attribution. In other words, more insight contributing to less finger-pointing and, ultimately, greater partnerships.
- Translate data into business impact by building custom sales kits appropriate for every opportunity and every customer, monitoring the end-to-end customer life cycle, and keeping customers hooked. After all, according to Marcoux, “existing customers are the best sellers.”
Data insights will help drive marketing at the deepest strategic levels, providing actionable insights that can constantly be measured against and refined. Remember, it’s not how much data you’ve got, it’s what you do with it. If your organization has started to use data insights in your marketing efforts, do you have any tips on how to better use data? Sound off in the comments!
Autonomous Marketing: Using data to perfectly personalize marketing efforts [Microsoft for Work Blog, Jan 30, 2014]
Personalization is the gold standard for marketing efforts. If you can connect with a customer on a personal level and demonstrate that you understand your audience, the customer is far more likely to respond to your marketing campaigns. It may seem like a daunting task to crunch that much customer information and automatically adapt it to your marketing efforts, but it doesn’t have to be. Technologies exist that allow you to update campaigns with new data (auto-optimize) and use that updated data to better target your efforts (auto-customize), removing the guesswork you’re your campaigns. Marketing that is auto-optimized and auto-customized based on customer insights and machine generated learning—called “autonomous marketing”—is now a tangible reality for many businesses.
Autonomous marketing and big data will be critical in re-imagining a more personalized approach to marketing—and learning to harness this approach will keep your business ahead of the curve as marketing innovators.
Data, data everywhere…
The amount of data available today is overwhelming. Take, for example, a single business—just between the company’s website, Facebook page, and Twitter, there’s a lot to keep track of. All this information needs to be consolidated and combed to figure out which data is significant and what happens next. For many businesses the question becomes: what do I do with my data?
According to Jeff Marcoux, Senior Product Marketing Manager for Dynamics CRM, that data should be fed to an engine that’s automatically optimizing itself. In practice, this “auto-optimizing” capability translates into the ability to make campaign improvements in real-time. The result is a more responsive marketing campaign that continuously strengthens and adjusts itself to help dial in on more precise market segments and figure out what’s working.
Getting personal
The clincher, once you’ve honed in on those market segments, is auto-customizing marketing campaigns down to the individual level. “Customers are already so far down the buying cycle when they get to you (nearly 57%) and getting personal is the only way to land your message and have it resonate with consumers,” said Marcoux. Once that same engine is automatically tailoring marketing efforts based on data insights, you’ll know you’ve crossed-over into today’s gold standard for marketing—personalization perfection.
“Autonomous marketing is a beast,” said Marcoux, “once it gets going you just have to pay attention and keep feeding it.” The autonomous marketing beast metabolizes content and, so long as it’s fed plenty of “healthy” (significant) data, it will do its job to improve marketing. In turn, you will gain valuable insight into revenue performance and ROI, this way you can pinpoint which marketing maneuvers were converted into real business impact.
A healthy beast, a happy business
The success of autonomous marketing relies on 2 things: the quality of the data it’s fed and whether you take advantage of the insights it offers. A responsive, personalized approach to marketing is where we’re headed—are you doing everything to make sure your business is headed there too?
The Human Side of Autonomous Marketing [Microsoft for Work Blog, Jan 30, 2014]
How do you retain the creative side of marketing when big data and autonomous marketing inevitably change the way marketers work? Data insights enhance the efficacy of your marketing efforts; however, human input is always necessary to decipher big data. Autonomous marketing, used to enable marketers and nail down effective marketing campaigns, is the secret to realizing business impact.
Metrics for the Mind
The application of autonomous marketing is a necessary next step in meeting a new demand, but it doesn’t supplant the need for marketers in the flesh. According to Jeff Marcoux, Senior Product Marketing Manager for Microsoft Dynamics CRM, marketers will never be forced to relinquish their instincts and creativity—their marketing guts—because analytics, data, and insight help fuel creativity.
“The main reason I say that,” said Marcoux, “is because there’s always going to be new channels and marketers have to come up with new ways to use them.” Take for example the exodus of college-age students from Facebook (which Marcoux attributes to the fact that their parents on are on it) to something more like Snapchat. Although data may shed some insight on the shift, it’s up to marketers to take advantage of it in a creative way (e.g., showing loyal fans a secret menu or product announcement before the rest of the world gets to see it).
Take Colorado University’s Online program at their Anschutz Medical Campus, which faced the challenge of how to remain competitive to college students and reach potential students on their own terms. CU used Microsoft Dynamics CRM to identify what their potential students liked, the media they consumed, and the social networks they used—processes that would normally take marketers months of research—and automated it so their marketing team could focus on killer campaigns that would engage the potential students they did find. The result? Increased student retention and recruitment.
Coming up with the emotional content that drives a campaign is where the creativity and experience come in. Marcoux sees autonomous marketing as a way to free up marketers to do what they love—create and innovate—and, today, there’s plenty of opportunity to innovate as campaigns become increasingly personalized.
A Mind-Body Approach to Marketing
Customers don’t want to be just a number; they want to be known. “With social media, everything is personal and everything is online,” said Marcoux. “Hooking” modern consumers is a matter of building those personal, emotional relationships—identifying who they are and what their need is, educating them on a solution, and then ultimately providing that solution.
“We’ve seen that personalization come across in emails and social posts, but that’s all been enabled by big data,” said Marcoux. Customers are already so far down the buying cycle when they get to you (nearly 57%), and getting personal is the only way to land your message and have it resonate with consumers these days.
Autonomous marketing powered by data insights helps marketers gather and combine information from many different sources in order to figure out what content is working. This way, marketers can focus on what is actually selling their product rather than getting petrified by what Marcoux calls “analysis paralysis,” or the misinterpretation and incorrect analysis of data.
Ultimately, autonomous marketing is a way to deal with the deluge of social data and other information to help marketers do their job better. Reimagining marketing, according to Marcoux, is a matter of using big data to narrow in on those granular market segmentations and continuing to fine-tune an effective, personalized marketing approach that will hook and keep hooked customers.
2. Microsoft’s vision of the unified platform for modern businesses
THE BIG PICTURE: Microsoft Cloud OS Overview [MSCloudOS YouTube channel, Jan 21, 2014]
Business Insights Newsletter Article | October 2013
MICROSOFT DEFINES THE CLOUD WITH ONE WORD – VALUE
When conversation turns to cloud computing, there is a lot of noise. Press, vendors, analysts, bloggers and others deliver opinions on what a successful cloud strategy entails.
Converging technologies such as Big Data, Mobility, BYOD and Social are transforming how businesses operate and compete and are relying on cloud as a critical enabler. Cloud itself is considered an emerging megatrend representing a real opportunity for IT to introduce more efficiency across every operational line of business.
The modern workforce isn’t just better connected and more mobile than ever before, it’s also more discerning (and demanding) about the hardware and software used on the job. While company leaders around the world are celebrating the increased productivity and accessibility of their workforce, the exponential increase in devices and platforms that the workforce wants to use can stretch a company’s infrastructure (and IT department!) to its limit.”
Brad Anderson, Corporate Vice President, MicrosoftMicrosoft believes that cloud is quite simply about a single concept – value. In this article we will share how Microsoft helps you realize the value of cloud, why Windows Server is best suited to take you on the journey, and let you hear how luxury car-maker Aston Martin transformed their business and their IT department by using a Windows Server hybrid strategy.
Your Journey to the Cloud
The true value of cloud is the opportunity for IT to get all the benefits of scale, speed, and agility while still protecting existing investments.
Cloud better enables the introduction of the megatrends of Big Data, Social and Mobile by providing answers to help IT manage risk while delivering quality services and applications quickly, efficiently, securely. As organizations start their journey to the cloud, they typically are grappling with a combination of traditional on-premise and cloud-based solutions; however these hybrid scenarios have the potential to introduce new complications. Working with multiple versions of conflicting operating systems, management tools and applications is usually counter-productive and results in staff frustration, departmental inefficiencies and poor productivity. To be successful, teams need a way to consistently manage, support and automate the datacenter. Microsoft Cloud OS Vision Begins with Windows Server 2012 R2
There are multiple ways for customers to think about how they provision their infrastructure, and we aim to enable an ‘and’ philosophy for our customers so they don’t have to think that it’s an either/or decision. We allow them to take servers and other technology they are running on premises and think about how they might want to move some of it into cloud services, while still having a consistent level of management, identity and security.”
Gavriella Schuster, Microsoft GM US Server ToolsOrganizations can begin to realize tremendous value with cloud when they leverage the ability to operate and manage a converged infrastructure that shares a common operating system and set of tools across hybrid environments supporting an assortment of devices, applications and users.
Figure 1: Windows Server Delivers Value with a Unified Hybrid Environment
At the heart of the Microsoft Cloud OS vision is Windows Server 2012 R2. With Windows Server 2012 R2 Microsoft’s experience delivering global-scale cloud services enables organizations of all sizes to take advantage of new features and enhancements across virtualization, storage, networking, virtual desktop infrastructure, access and information protection, and more.
The value of standardizing on Windows 2012 R2 as your Cloud OS strategy includes:
Experience Enterprise-class Performance and Scale
Take advantage of even better performance and more efficient capacity utilization in your datacenter.
Increase the agility of your business with a consistent experience across every environment.
Leverage the proven, enterprise-class virtualization and cloud platform that scales to continuously run your largest workloads while enabling robust recovery options to protect against service outages.
Drive Bottom Line Efficiencies with Cost Savings and Automation
Enjoy resilient, multi-tenant-aware storage and networking capabilities for a wide range of workloads.
Re-deploy your budget to other critical projects with the cost-savings delivered through a Windows 2012 R2 Cloud OS.
Automate a broad set of built-in management tasks.
Simplify the deployment of major workloads and increase operational efficiencies.
Unlock Competitive Advantage with Faster Application Deployment
Build, deploy and scale applications and web sites quickly, and with more flexibility than ever before.
Unlock improved application portability between on-premises environments and public and service provider clouds in concert with Windows Azure VM and System Center 2012 R2 making it simple to rapidly shift your critical applications virtually anywhere, anytime.
Increase flexibility and elasticity of IT services with the Windows Server 2012 R2 platform for mission-critical applications while protecting existing investments with enhanced support for open standards, open source applications and various development languages.
Empower Users with Better Access Anywhere
Windows Server 2012 R2 makes it easier to deploy a virtual desktop infrastructure making it possible for users to access IT from virtually anywhere, providing them a rich Windows experience while ensuring enhanced data security and compliance.
Lower storage costs significantly by supporting a broad range of storage options and VHD de-duplication.
Easily manage your user’s identities across the datacenter and into the cloud to help deliver secure access to corporate resources.
In Summary
The datacenter is the hub for everything IT offers to the business: storage, networking and computing capacity. The right Cloud OS strategy enables IT to transform those resources into a datacenter that is capable of handling changing needs and unexpected opportunities. With Windows Server 2012 R2, Microsoft offers a consistent operating system and set of management tools that acts and behaves in exactly the same manner across every setting. Windows Server 2012 R2 delivers the same experience and requires the same skill-sets and knowledge to manage and operate in any environment. Windows Server 2012 R2 delivers a “future-proof” road-map with a fully seamless and scalable platform, making organizations agile, nimble and ready. Highly scalable, Windows Server 2012 is already powering many of the worlds’ largest datacenters – including Microsoft’s – proving out capabilities at cloud scale and then delivering them for the enterprise. With the latest release of Windows Server 2012 R2, Microsoft is redefining the server category, delivering hundreds of new features and enhancements spanning virtualization, networking, storage, user experience, cloud computing, automation, and more. The goal of Windows Server 2012 R2 is to help organizations transform their IT operations to reduce costs and deliver a whole new level of business value.
Aston Martin Uses Windows Server 2012 to Drive IT Transformation
Behind every luxury sports car produced by Aston Martin is a sophisticated IT infrastructure. The goal of the Aston Martin IT team is to optimize that infrastructure so that it performs as efficiently as the production line it supports. To meet that goal, Aston Martin has standardized on Microsoft technology. The IT team chose the Windows Server 2012 operating system, including Hyper-V technology to virtualize its data center and build four private clouds to dynamically allocate IT resources to the business as needed. For cloud and data center management, Aston Martin uses Microsoft System Center 2012.
“The IT team’s purpose is to enable Aston Martin to build the most beautiful sports cars in the world. So, from servers, to desktops, to production line PCs, Microsoft technology is behind everything we do.”
Daniel Roach-Rooke, IT Infrastructure Manager, Aston MartinWatch this short video to learn how the team at Aston Martin envisioned and executed on their strategy.
Watch the Aston Martin video now
Call to Action
With Windows Server Data Center 2012 R2 set to release in November, now is the time to see your Microsoft licensed solution provider for information about software savings.
MSCloudOS YouTube supersite:
Microsoft’s Cloud OS home on YouTube to find the latest products & solutions news, demos as well as training videos for Windows Server, SQL Server, System Center, Windows Intune, Microsoft BI, and Windows Azure—the technologies that bring Microsoft’s vision of Cloud OS to life.
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MSCloudOS YouTube supersite:
Microsoft’s Cloud OS home on YouTube to find the latest products & solutions news, demos as well as training videos for the technologies that bring Microsoft’s vision of Cloud OS to life. Subsites:
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A People-centric Approach to Mobile Device Management [In The Cloud Blog, Jan 29, 2014]
The following post is from Brad Anderson, Corporate Vice President, Windows Server & System Center.
It’s been a little while since I wrote about the work we are doing around the BYO and Consumerization trends – but this is an area I will be discussing much more often over the next several months.
Consumerization is an area that is changing and moving quickly, and I believe the industry is also at an important time where we really need to step back and define what our ultimate destination looks like.
I think there is a great deal of agreement across the industry on what we are all trying to accomplish – and this is aligned with Microsoft’s vision. Microsoft’s vision is to enable people to be productive on all the devices they love while helping IT ensure that corporate assets are secure and protected.
One particular principle that I am especially passionate about is the idea that the modern, mobile devices which are built to consume cloud services should get their policy and apps delivered from the cloud. Put another way: Modern mobile devices should be managed from a cloud service.
One of the reasons I am such a big believer in this is the rapid pace at which new devices and updates to the devices are released. Enabling people across all the devices they love brings with it the need to stay abreast of the changes and updates happening across Windows, iOS, and the myriad of Android devices. By delivering this as a service offering, we can stay on top of this for you. Thus, as changes are needed, we simply update the service and the new capabilities are available for you. This means no longer needing to update your on-premises infrastructure – we take care of all of it for you.
System Center Configuration Manager is the undisputed market leader in managing desktops around the world, and now we are delivering many of our MDM/MAM capabilities from the cloud. We have deeply integrated our Intune cloud service with ConfigMgr so organizations can take advantage of managing all of their devices in one familiar control plane using their existing IT skills. Put simply: We are giving organizations the choice of using their current ConfigMgr console extended with the Intune service, or doing everything from the cloud using only Intune if they wish to do management without an on-premises infrastructure.
On a fairly regular basis I encounter the question about whether or not cloud-based management is robust enough for enterprise organizations. My response to this has surprised our partners and customers with just how powerful a cloud-based solution can be. The answer is a resounding, “Heck yes it is robust and secure enough!”
Windows Intune and Windows Azure Active Directory puts IT leadership in the driver’s seat by allowing an organization to define and manage user identities and access, operate a single administrative console to manage devices, deliver apps, and help protect data.
The result is employee satisfaction, a streamlined infrastructure, and a more efficient IT team – all with existing, familiar, on-prem investments extended to the cloud.
This holistic approach is central to Microsoft’s strategy to help organizations solve one of the most complex and difficult tasks facing IT teams today: Mobile device management (MDM).
As I discussed on the GigaOM Mobilize panel back in October (on the topic of “The Future of Mobile and the Enterprise,” recapped here), it wasn’t that long ago that an IT department worked in a pretty homogenous hardware and software environment – essentially everything was a PC. Today, IT teams are responsible for dozens of form factors and multiple platforms that require specific processes, skills, and maintenance.
Helping organizations proactively manage this new generation of IT is what makes me so excited about the advancements and innovation we are delivering as a part of next week’s update to the Windows Intune service. These updates include:
- Support for e-mail profiles that can configure a device with the correct e-mail server information and related policies – and it can also remove that profile and related e-mail via a remote wipe.
- In addition to our unified deployment mode and integration with System Center Configuration Manager, Windows Intune can now stand alone as a cloud-only MDM solution. This is a big win for organizations that want a cloud-only management solutions to manage both their mobile devices and PC’s.
- There is also support for new data protection settings in iOS 7 – including the “managed open in” capability that protects corporate data by controlling the apps and accounts that can open documents and attachments.
- This update also enables broader protection capabilities like remotely locking a lost device, or resetting a device’s PIN if forgotten.
Windows Intune offers simple and comprehensive device management, regardless of the platform, for the devices enterprises are already using, with the IT infrastructure they already own.
Looking ahead to later this year, we will continue to launch additional updates to the service including the ability to allow/deny apps from running (or accessing certain sites), conditional access to e-mail depending upon the status of the device, app-specific restrictions regarding how apps interact and use data, and bulk enrollment of devices.
This functionality is delivered as part of the rapid, easy-to-consume, and ongoing updates that are possible with a cloud-based service.
Today’s announcements are just a small example of the broader set of innovations Microsoft has been developing. Our focus on a people-centric approach to solving consumerization challenges has led to a number of product improvements and updates like:
- Windows Azure Active Directory Premium Preview (for cloud-based identity and access management, including single-sign-on and access management for SaaS apps).
- Microsoft Remote Desktop apps (available now for iOS, Android, and Mac OS X – which I wrote about in late October).
- Company Portals as part of the Windows Intune service (for consistent access to your apps, your data, and your devices across platforms).
The number of factors at work within this Consumerization of IT trend make it clear that to effectively address it we have to think beyond devices and focus on a broader set of challenges and opportunities.
Microsoft is in a unique position to address the holistic needs behind this industry shift with things like public cloud management, private cloud management, identity management, access management, security, and more.
For organizations who haven’t already evaluated Microsoft’s device management solutions – now is the time. With the rapid release and innovation cycle offered by a cloud-based service like Intune, the ability to keep your infrastructure optimized, efficient, and secure has never been easier.
The Virtuous Cycle of Cloud Computing [In The Cloud Blog, Jan 29, 2014]
The following post is from Brad Anderson, Corporate Vice President, Windows Server & System Center.
In the Day 1 keynote at the recent re:Invent conference, there was an interesting point made about the virtuous cycle that can occur for the cloud vendor and for customers. As I listened to the keynote, I kept thinking: “They are missing the biggest benefit for the entire industry; if the public cloud vendor has the right strategy and is thinking about how to benefit the largest population possible, then they are completely missing how this virtuous cycle can grow to benefit every organization in the world – even if they are not using the public cloud.”
Let me explain a bit more about what I mean. (And, before I get too much farther along, I want to note that this post ties into the cool news yesterday about our work with the Open Compute Project.)
The virtuous cycle of a public cloud looks a lot like the image below. As the usage of the public cloud grows, you need more hardware to meet demand – and for sustained growth you will need a lot of hardware. This need for hardware increases your purchasing power and you can then negotiate lower prices as you purchase in bulk. As your purchasing power grows and your costs drop, you then pass those savings on to your customers by dropping your prices. The lower prices increases demand and the virtuous cycle continues.
For customers using the public cloud, they can see the benefits of this virtuous cycle (the lower prices) – but what about organizations that are also using private and hosted clouds? How can they gain benefits from what is happening?
Organizations with multiple clouds can benefit if (and only if!) that public cloud vendor has at the core of its strategy an intention to take everything that it is learning from operating that public cloud and delivering it back for use in datacenters around world – not just in its own.
This is where Microsoft is so unique! Microsoft is the only organization in the world operating a globally available, at-scale public cloud that delivers back everything it is learning for use in datacenters of every customer (and, honestly, every competitor). Our view is the learning that we are getting from the public cloud should be delivered for all the world to benefit.
This innovation can be seen by applying these public cloud learnings in products like Windows Server, System Center, and the Windows Azure Pack – and these products are the only cloud offerings that are consistent across public, hosted and private clouds – ensuring customers avoid cloud lock in and, maximize workload mobility, and have the flexibility to choose the cloud that best meets their needs.
With this in mind, I want to show you how I think the virtuous cycle can and should look – and how it can benefit any organization in the world.
First, at the center of this virtuous cycle is incredible innovation. This means innovation in software, innovation in hardware, and innovation in processes. When you are ordering and deploying 100,000’s of new servers and xx bytes of storage every year – you have to innovate everywhere or you will literally buckle under demands and costs of procuring, deploying, operating, and retiring hardware at this scale.
Microsoft is addressing this challenge in the most direct and complete way possible: Over the last three years, Microsoft has spent more than $15B building datacenters around the world and filling them with the hardware and capacity demanded by customers of Windows Azure and other Microsoft cloud services.
We keep our public cloud costs low by managing our supply chain for this kind of capacity, and, per the cycle, we pass these savings to you. We also carefully track things like the number of days from when we place an order for hardware to the time the order appears on our docks (“order-to-dock”), and then we track the number of hours/days from “dock-to-live” where we literally have customers’ workloads being hosted on that hardware. Throughout this process we set aggressive quarterly targets and we work constantly to consistently drive those numbers down. If we didn’t have a best in class product and performance, it would be impossible to remain profitable at this kind of scale.
As you can imagine, after spending $Billions on hardware every year, we are highly incented (to put it lightly) to find ways to drive our hardware costs down. The single best way we have found to do this is to use software to do things traditionally handled by hardware. For example, in Windows Azure we are able to deliver highly available, globally available storage at incredibly low prices through software innovations like SDN – all of which is based on low-cost, direct-attached storage. This brings storage economics never before seen in the industry.
One example of this is the most common workload hosted in Azure: The “Web” workload. Whether it is Azure acting as the web tier for hybrid application, or the entire workload being hosted in Azure, the web workload is a part of just about every application. This makes it a great place for innovation. In Azure we pioneered high-density web site hosting where we can literally host 5,000+ web sites on a single Windows Server OS instance. This dramatically reduces our costs, which in turn reduces your costs.
At Microsoft, we think the public cloud’s virtuous cycle can actually get a lot bigger, a lot more functional, and a lot more powerful by integrating service providers and hosted clouds.
Not only is this expanded virtuous cycle more practical, I’m sure it also looks familiar to what is already up and running in your organization.
There are some pretty solid examples of innovation that was pioneered in Azure and then brought to the whole industry for use everywhere through Windows Server and System Center:
- For highly available, low-cost direct attached storage, in Windows Server 2012 we shipped a set of capabilities we call Storage Spaces. Storage Spaces delivers the value of a SAN on low-cost, direct-attached storage, and it has been widely recognized as one of the most innovative new capabilities in Windows Server – and it was significantly updated in Windows Server 2012 R2.
- Service Bus provides a messaging queue solution in the public cloud that can be used by developers for things like a queuing system across clouds and building loosely coupled applications. Check this post for an in-depth review of Service Bus. Service Bus also ships as a component of the Windows Azure Pack – providing value pioneered in the public cloud for use in private and hosted clouds.
- Earlier I referenced the ability to host 5,000+ web sites on a single Windows Server OS instance. This has had an obvious economic impact on of costs of Windows Azure where we host millions of web sites. We proved that capability in Windows Azure, battle-hardened it, and now it ships for customers around to world to use in their datacenters as a part of what we call the Windows Azure Pack (WAP).
This is what it looks like when the complete virtuous cycle is in effect.
Our efforts haven’t been limited to software, however. Our innovative work with hardware in our datacenters has driven down costs while at the same time increasing the capacity each core and processor can support.
Our work with hardware was highlighted yesterday when we announced that we are joining the Open Compute Project and contributing the full design of the server hardware we use in Azure. We refer to this design as the “Microsoft cloud server specification.” The Microsoft cloud server specification provides the blueprints for the datacenter servers we have designed to deliver the world’s most diverse portfolio of cloud services at global scale. These servers are optimized for Windows Server software and can efficiently manage the enormous availability, scalability and efficiency requirements of Windows Azure, our global cloud platform.
This design spec offers dramatic improvements over traditional enterprise server designs: We have seen up to 40% server cost savings, 15% power efficiency gains, and a 50% reduction in deployment and service times. We also expect this server design to contribute to our environmental sustainability efforts by reducing network cabling by 1,100 miles and metal by10,000 tons.
This level of contribution is unprecedented in the industry, and it hasn’t gone unnoticed by the media:
- Wired: Microsoft Open Sources Its Internet Servers, Steps Into the Future
- Forbes: The Worm Has Turned – Microsoft Joins The Open Compute Project
These are just a couple examples of innovation that is happening here at Microsoft – innovations in process, hardware and software.
At Microsoft, we recognize that the majority of organizations are going to use multiple clouds and will want to take advantage of Hybrid Cloud scenarios. Every organization is going to have their own unique journey to the cloud – and organizations should make decisions about cloud partners that truly enable them with the flexibility to use multiple clouds, constant innovation, and consistency across clouds.
This is an area that we focus on every day, and you can read more about it as a part of our ongoing, in-depth series, Success with Hybrid Cloud.
Vendor Spotlight: A Microsoft GM On New Midmarket IT Tools [Exchange Events, Vendor Spotlight, April 23, 2013]
Mr. MidmarketCIO had the opportunity to sit down with Gavriella Schuster, Microsoft’s general manager of the company’s U.S. server and tools business unit. In this interview, Schuster shares her views on the challenges midmarket businesses face today and Microsoft’s vision to address those challenges with the Cloud OS.
MES: Can you share with me a little about Microsoft’s vision of the cloud today and how it can address today’s IT challenges for midmarket customers?
Schuster: Customers face many challenges today with the new levels of mobility in their workforce and the new devices that enable mobility. This new level of consumerization has enabled avid use of technology with an always-on connectivity. There are also many more applications available and an explosion of data to manage. All of these things really challenge customers to reconsider how they provision, secure and enable technology within their organization.
There are multiple ways for customers to think about how they provision their infrastructure, and we aim to enable an ‘and’ philosophy for our customers so they don’t have to think that it’s an either/or decision. We allow them to take servers and other technology they are running on premises and think about how they might want to move some of it into cloud services, while still having a consistent level of management, identity and security.
Our vision for the ‘Cloud OS’ is to really have the best of both worlds. It’s an easy-on/easy-off usage of the cloud that meets the needs of midmarket organizations and can be an extension of current server environments.
MES: Is Microsoft’s ‘Cloud OS’ synonymous with Windows Server 2012? Or does it include other Microsoft technologies?
Schuster: Windows Server 2012 is certainly the basis of the Cloud OS because it provides the primary framework for identity, access, security and manageability, and also provides that core virtualization layer. Windows Server 2012 is also the basis of Windows Azure, our public cloud platform, so it gives midmarket CIOs the ability to easily extend their on-premises datacenter to the public cloud using a common set of tools between the two. The other core technology in the Cloud OS is Microsoft System Center 2012 because it gives customers that common level of additional management where they can set policies, provision their workloads, get deep application insights, etc. regardless of where the workload is actually running—on-premises or in the cloud.
MES: Where do you recommend customers start with their data-center modernization initiative? Why?
Schuster: For most customers, they should start with server virtualization. There is potential for them to get a tremendous amount of efficiency and consolidation of their applications through server consolidation. They can virtualize upwards of 80 percent of all of the apps that they are running in their environment onto virtualized server environments, particularly in the midmarket. They may even be able to consolidate down to one to four servers and really take care of all of their workloads. Using Hyper-V as that virtualization framework and then using System Center Virtual Machine Manager to deploy that new virtual machine into their environment should be their first step to this approach.
MES: What are some of the new capabilities of Windows Server 2012 that go beyond virtualization to solve some common challenges?
Schuster: Windows Server 2012 not only helps midmarket organizations virtualize the compute—the virtualized machine itself—but it also helps them to virtualize their network and storage layers, which can be very costly capex investments for customers. It eliminates a lot of the common conflicts involved in managing an on-premise environment like IP and networking address conflicts. It also gives them additional storage so they don’t have to buy expensive SANs.
MES: A key trend challenging CIOs is mobility and the consumerization of IT. How does the Microsoft Cloud OS vision help address the security and management challenges around new devices and the need for increased mobility?
Schuster: I think it goes back to what I said before—we’ve enabled the ‘and’ so they can think about their governance role. There are a number of ways to address the consumerization of IT, and our primary message is that we think customers should embrace it. We enable them through Active Directory, which enables them to have a single sign-on experience and manage the identity of the user regardless of the environment the user is in (Office 365, Windows Azure, their on-premises environment, etc.)—This eliminates multiple pop-ups where the user has to continually sign in to the service.
We also have native functionality in Windows Server 2012 that eliminates the need for a VPN. With Direct Access, they can now easily deliver access to corporate resources based on the user’s identity.
Lastly, they can set policies for the user experience based on the device that they are using—phone, home machine, work machine, etc.—and can manage those mobile devices from the cloud with Windows Intune, without having to do additional on-premises setup.
MES: You briefly talked about Windows Azure as part of the Microsoft Cloud OS. What workloads do you recommend customers think about moving to the public cloud first?
Schuster: I think the easiest thing for most customers to think about moving to the public cloud first is cloud storage—they can use it for backup, archiving and disaster recovery. Especially as a midmarket customer, the last thing they probably have is a separate site with another set of servers that are replicated and ready to do a transfer if something disastrous were to occur. That’s absolutely something that the cloud is available and ready for. And customers only have to pay for what they use— it’s consumption based. The other areas that they would probably want to use it for are application development and test environments and for business and data analytics.
MES: Microsoft has laid out a hybrid cloud strategy, with the same basic underpinnings for both private and public cloud. What’s the benefit to mid-market customers of adopting Microsoft’s hybrid approach and technologies?
Schuster: When we talk about a hybrid environment, there are two ways to think about it: One is that it’s a hybrid enterprise, meaning they have some workloads that are sitting on servers inside their organization while others are using some server capacity within a public cloud like Windows Azure; Second is having hybrid applications. One of the advantages of the cloud today is that it enables even the smallest companies to act and look like very large companies. Unlike in the past with on-premise servers, the cloud gives CIOs the capacity and capability to introduce a new service to the market where they don’t have to have a great forecast of what the demand might be. This has really opened up new doors for midmarket IT organizations.
MES: How can your ecosystem of partners help midmarket customers today?
Schuster: The midmarket IT customer will typically only have a handful of IT pros within their organization, so enabling them to focus on the business and building applications to help power the business vs. managing servers and infrastructure is a real business value to our midmarket customers—and our partner ecosystem is well set up to help them do that.
We have done a lot of work to train our partners on how to deliver both our on-premise Windows Server 2012 virtualization environment as well as our Windows Azure cloud environments, and we have services available that help our customers build new applications.
John W. Thompson, Chairman of the Board of Microsoft: the least recognized person in the radical two-men shakeup of the uppermost leadership
The Will, with disappearing old guard, Satya Nadella break up the Microsoft behemoth soon enough, if any? [‘Experiencing the Cloud’, Feb 5, 2013] issue cannot be understood properly without understanding the significance of the change at the board chairmanship of the company. Otherwise misunderstandings will be rampant, like Microsoft May Be Undermining Nadella By Bringing Back Gates [a Forbes columnist, Feb 5, 2014], despite more reasonable opinions, like A Different Gates Is Returning to Microsoft [a columnist of The New York Times, Feb 5, 2014].
The most appropriate report of this another appointment is in John W. Thompson Replaces Bill Gates as Chairman of Microsoft Board [BLACK ENTERPRISE, Feb 6, 2014]:
John W. Thompson, CEO of Virtual Instruments and former CEO of Symantec Corp, has been named chairman of Microsoft’s board of directors, according to reports.
An industry leader for more than 40 years, he has made phenomenal strides in technology, having served as the only African American leading a major tech company during his time at Symantec. The Florida A&M and MIT alumnus is credited with growing the software giant’s revenues from $632 million to $6.2 billion and leading the growth of its worldwide workforce to more than 17,500 employees.
Thompson has served as an independent director on the board of Microsoft and also brings his experience as a former vice-president at IBM to his current post.
An early innovator and investor in tech advances in Silicon Valley, Thompson has also been included among Black Enterprise’s “100 Most Powerful African Americans in Corporate America,” and was named “Corporate Executive of the Year” as head of Symantec in 2004.
The West Palm Beach, Fla. native was recognized early for his knack for sales and has had a go-getter approach to his advancement. In a recent New York Times article, Thompson shared the following on career and business lessons he’s learned through the years: “First, never take yourself too seriously, or work is boring. Next, people make the difference. You can have great technology, but if it’s not complemented by great people, it won’t go anywhere. Finally, customers buy from people they like. I can always circle back to former customers and suggest they might want to take a look at our products.”
Microsoft Chairman John Thompson on CEO Satya Nadella [Microsoft Feb 14, 2014]
Microsoft Chairman John Thompson addresses Microsoft employees [Microsoft Feb 14, 2014]
See also: John W. Thompson [Wikipedia article]
Before the chairman position he was the lead independent director of Microsoft, i.e. the lead director (lead of the group of other independent directors as well) representing the interests of independent shareholders: Director Video Series: John W. Thompson shares insights and experiences as Microsoft Director [originally aired on Microsoft’s Channel 9 on Aug 7, 2013; republished on YouTube EPC Group.net channel on Oct 23, 2013]
He and his new role were characterized in the South Florida-raised John Thompson named Microsoft chairman [MiamiHerald.com, Feb 5, 2014] article as:
…
Thompson’s new role, analysts and industry experts said, is a signal that the company hopes to help reinvigorate its sluggish business by injecting some of Silicon Valley’s cutting-edge innovation.
“Thompson is a very well and deeply respected guy and his experience, plus his connections with the tech ecosystem in the Valley and elsewhere, will be invaluable for Satya,” said John Connors, Microsoft’s chief financial officer from 1999 to 2005, who now is a managing partner with Ignition Ventures.
While a CEO generally handles a corporation’s daily operation, a chairman, which is generally not a full-time job, has considerable responsibility because the board he or she heads oversees the top executives, including the CEO, and has ultimate responsibility for the company’s performance.
Industry experts view the leadership change as a determined effort by the Redmond, Wash., company’s board to move more quickly into mobile devices and other growing markets so the company can regain its former stature. Microsoft has been hard-hit by the declining personal-computer market, which depends largely on its software.
And for Thompson … being handed the chairmanship represents a crowning achievement in his long and lustrous career.
“This is the capstone, the cherry on top,” said technology analyst Charles King. “I don’t know where you go after this. He’s a good man and a very able leader, and he should be exactly what Microsoft needs at this time.”
Other analysts said Microsoft’s board is eager to borrow ideas from Silicon Valley and that Thompson is the perfect person to help it do that.
“They are going straight to a core Silicon Valley executive to be chairman, and I think part of that speaks to where the technology trend is going in terms of mobile,” said FBR Capital Markets analyst Daniel Ives. Noting that Thompson headed Microsoft’s search for a new CEO, Ives added that it’s likely Thompson will be heavily involved in making sure the company “is ready for this next phase of growth.”
Microsoft officials said Thompson was not available for interviews. But in a video on the company’s website, he addressed a stockholder concern that Microsoft hasn’t been performing up to expectations.
“As part of my new role,” he said, “one of my key contributions, I hope, will be to engage with shareholders and keep focused on how together we can bring great innovation to the market and drive strong, long-term shareholder value.”
Thompson, one of the few African-American CEOs in technology, was raised in West Palm Beach by a teacher and a postal worker. He played clarinet and saxophone in school, earning a band scholarship that sent him to college in Missouri. But he wanted to study business, telling interviewers later that he noticed the most successful adults he knew in the African-American community were small-business owners. He transferred to Florida A&M, graduating in 1971 with a bachelor’s in business.
Thompson’s diverse views and competencies are best shown by his recent postings in 
“IT in 3D” Blog:
- Tech Makes the World Go Round [November 25, 2013]
- Tearing Down IT Silos [October 28, 2013]
- The Manufacturing Renaissance and the Middle Class [September 30, 2013]
- Tap Into the Light [September 04, 2013]
- Data Center Consolidations: Lessons Learned Along the Way [August 15, 2013]
- Casting an IT blockbuster [August 08, 2013]
- Is your company still relevant? Will it be tomorrow? [July 25, 2013]
- Competing in the global marketplace [July 08, 2013]
- STEM education and immigration reform are opposite sides of the same coin [June 26, 2013]
- Embracing digital technologies and building an agile infrastructure [June 20, 2013]
- The age of data: strategies for response [June 14, 2013]
- The unintended consequences of IT transformations [June 05, 2013]
But he is still an excellent entrepreneur by heart:
IT Press Tour ’11 John W. Thompson CEO Virtual Instruments March 31st, 2011 [Philippe Nicolas YouTube channel, May 23, 2011]
John Thompson introduces Virtual Instruments [Virtual Instruments YouTube channel, Aug 1, 2011]
And what was achieved under his 3 years of CEO leadership: John W. Thompson [Virtual Instruments YouTube channel, Feb 8, 2013]
Exactly at that time came the news that Forbes Names Virtual Instruments the Third Most Promising Company in America [press release, Feb 6, 2013] recognized for company growth and management team among the Top 100 private companies (when it achieved $41M revenue with 230 employees).
He is ecxellent technically as well:
John W. Thompson, Virtual Instruments – VMworld 2011 – theCUBE [SiliconANGLE YouTube channel, Sept 12, 2011]
John W. Thompson, CEO of Virtual Instruments met with SiliconANGLE founder John Furrier and Wikibon Co-Founder Dave Vellante at VMworld 2011 to discuss virtualization and what his company does. Thompson opened the interview with the following statement: “What’s clear is that the economics around virtualization are proving to be true.” He went on to say that while VMware was undoubtedly a leader in the x86 environment, the virtualization phenomena is spreading across all the layers of the stack. The storage layer, the switch layer, and the server layers are all being virtualized. And while the concept of virtualization isn’t new, having it applied to all of those tiers is, in fact, a new trend. It gives customers better economics, but also new challenges to deal with, particularly around performance and availability management.
Thompson gave some history as to how Virtual Instruments (VI) evolved and explained what VI’s technology does. He said their focus is on monitoring the end to end transaction performance of a given set of I/O activities from the virtual server through the switch fabric, to the array and back. He said that as environments become more virtualized, there is a more critical need for deep level performance monitoring capability. He said, “Our technology peers in very deeply, and gives you granular latency level performance insight that no other vendor in the industry provides.”
Thompson used PayPal as an example of one of VI’s most impressive deployments. PayPal’s head of storage infrastructure said that prior to VI, they would experience one to two outages a year, and since they implemented VI’s technology, they have had no outages at all. Thompson attributed that to ” . . . the insight we give them on where problems might be looming, that they can take corrective actions on before they become an outage.”
Thompson emphasized that VI is a monitoring company — they don’t do configuration management or capacity planning. He explained that VI’s tools complement what the customer already has. Thompson said he doesn’t view them trying to expand into those aforementioned spaces either because their focus is already a big enough problem for customers that will provide them with plenty of room for growth.
Thompson discussed the announcements VI made at VMworld 2011, which centered around their next generation software platform, Virtual Wisdom 3.0, as well as their next generation hardware platform, which consists of an 8gb fibre channel probe that attaches between the switch fabric and the storage array to give customers real-time monitoring capabilities.
BUT THE MOST IMPORTANT THING FOR HIS CURRENT MICROSOFT ROLE IS HIS QUITE WELL PROVEN LEADERSHIP COMPETENCY:
Some of Thompson’s top leadership adages back from 2003 (his leadership adages at Symantec):
- You Cannot Stop Spending on Innovation
- Envisioning the Future
- Customers Must Drive Your Business Model
- Stick to Core Mission, Focus, and Keep It Simple
- Customer Diversity is Essential
- You Measure What Matters
John Thompson [Symantec] : You Cannot Stop Spending on Innovation [Stanford Technology Ventures Program, Stanford University, recorded on May 28, 2003; re-published on ecorner YouTube channel, Aug 2, 2011]
John Thompson [Symantec] –Envisioning the Future [Stanford Technology Ventures Program, Stanford University, recorded on May 28, 2003; re-published on Entrepreneurship.org YouTube channel, Aug 28, 2013]
John Thompson [Symantec] –Customers Must Drive Your Business Model [Stanford Technology Ventures Program, Stanford University, recorded on May 28, 2003; re-published on Entrepreneurship.org YouTube channel, Aug 28, 2013]
John Thompson [Symantec] –Stick to Core Mission, Focus, and Keep It Simple [Stanford Technology Ventures Program, Stanford University, recorded on May 28, 2003; re-published on Entrepreneurship.org YouTube channel, Aug 28, 2013]
John Thompson [Symantec] –Customer Diversity is Essential [Stanford Technology Ventures Program, Stanford University, recorded on May 28, 2003; re-published on Entrepreneurship.org YouTube channel, Aug 28, 2013]
John Thompson [Symantec] -Measuring Success: You Measure What Matters [Stanford Technology Ventures Program, Stanford University, recorded on May 28, 2003; re-published on Entrepreneurship.org YouTube channel, Aug 28, 2013]
[press release, Feb. 20, 2012]
John W. Thompson, CEO of Virtual Instruments and former CEO of Symantec, to join board.
Microsoft Corp. today announced that John W. Thompson, chief executive officer of privately held Virtual Instruments and former chairman and CEO of Symantec Corp., was appointed to the company’s board of directors, returning the board’s size to 10 members.
“John has extraordinary technology and business expertise, and we are delighted that he is joining Microsoft’s board of directors,” said Bill Gates, Microsoft chairman.
Thompson currently serves as CEO of Virtual Instruments, a privately held company located in San Jose, Calif., whose products are designed to ensure the performance and availability of applications deployed in virtualized and private cloud computing environments. Since 2009, Thompson has been an active investor in early-stage technology companies in Silicon Valley.
Thompson served as chairman and CEO of Symantec Corp., helping transform Symantec into a leader in security, storage and systems management solutions. During his 10-year tenure as CEO from 1999 to 2009, Symantec’s revenues grew from $632 million to $6.2 billion, and its worldwide workforce grew to more than 17,500 employees. Thompson stepped down as CEO of Symantec in 2009, and stepped down from Symantec’s board of directors in 2011.
Previously, Thompson held a number of leadership positions at IBM, including sales, marketing, software development and general manager of IBM Americas. He was a member of IBM’s Worldwide Management Council.
“John brings a wealth of experience, from enterprise customers to individual consumers, as well as the insights that come from running a successful large global software company and a fast-emerging startup. He will be a great addition to our board,” said Steve Ballmer, Microsoft chief executive officer.
“I am honored to join the Microsoft board and work with this exceptional team,” Thompson said. “Microsoft has been a leader across the entire information technology landscape for decades, and I look forward to sharing my experiences and contributing to the future direction and growth of this global leader.”
Thompson currently serves on the board of United Parcel Service, and he has served on a number of government boards and commissions, including the Financial Crisis Inquiry Commission, the National Infrastructure Advisory Committee, and the Silicon Valley Blue Ribbon Task Force on Aviation Security and Technology. He formerly served on the national board of Teach for America, an organization dedicated to eliminating educational inequities for all children.
He received a bachelor of business administration from Florida A&M, and a master’s degree in management from the Sloan Fellows program of the MIT Sloan School of Management.
In addition to Thompson, Microsoft’s board of directors consists of Bill Gates, Microsoft chairman; Steve Ballmer, Microsoft CEO; Dina Dublon, former chief financial officer of JPMorgan Chase; Raymond V. Gilmartin, former chairman, president and CEO of Merck & Co. Inc.; Reed Hastings, founder, chairman and CEO of Netflix Inc.; Dr. Maria M. Klawe, president, Harvey Mudd College; David F. Marquardt, general partner at August Capital; Charles H. Noski, vice chairman of Bank of America Corp.; and Dr. Helmut G. W. Panke, former chairman of the board of management at BMW AG.
John W. Thompson, Chairman [Microsoft, Feb 4, 2014]
John W. Thompson joined the Microsoft Board in February 2012 and became independent chairman of Microsoft Corporation on Feb. 4, 2014.
Thompson is the chief executive officer of privately held Virtual Instruments, whose products are designed to ensure the performance and availability of applications deployed in virtualized and private cloud computing environments. Thompson is also the former chairman and CEO of Symantec Corp.
Since 2009, Thompson has been an active investor in early-stage technology companies in Silicon Valley.
During his 10-year tenure as CEO of Symantec, he helped transform the company into a leader in security, storage and systems management solutions. Thompson stepped down as CEO in 2009, and stepped down from Symantec’s board of directors in 2011.
Previously, Thompson held a number of leadership positions at IBM, including sales, marketing, software development and general manager of IBM Americas, and was also a member of IBM’s Worldwide Management Council.
He has served on a number of government boards and commissions, including the Financial Crisis Inquiry Commission, the National Infrastructure Advisory Committee, and the Silicon Valley Blue Ribbon Task Force on Aviation Security and Technology. He formerly served on the national board of Teach for America, an organization dedicated to eliminating educational inequities for all children. He has also served on the boards of NIPSCO (Northern Indiana Public Service Company), Fortune Brands, Seagate Technologies, and UPS.
Thompson received a bachelor’s degree in Business Administration from Florida A&M, and a master’s degree in Management from the Sloan Fellows program of the MIT Sloan School of Management.
Microsoft Board names Satya Nadella as CEO [press release, Feb. 04, 2014]
Bill Gates steps up to new role as Technology Advisor; John Thompson assumes role as Chairman of Board of Directors.
Microsoft Corp. today announced that its Board of Directors has appointed Satya Nadella as Chief Executive Officer and member of the Board of Directors effective immediately. Nadella previously held the position of Executive Vice President of Microsoft’s Cloud and Enterprise group.
“During this time of transformation, there is no better person to lead Microsoft than Satya Nadella,” said Bill Gates, Microsoft’s Founder and Member of the Board of Directors. “Satya is a proven leader with hard-core engineering skills, business vision and the ability to bring people together. His vision for how technology will be used and experienced around the world is exactly what Microsoft needs as the company enters its next chapter of expanded product innovation and growth.”
Since joining the company in 1992, Nadella has spearheaded major strategy and technical shifts across the company’s portfolio of products and services, most notably the company’s move to the cloud and the development of one of the largest cloud infrastructures in the world supporting Bing, Xbox, Office and other services. During his tenure overseeing Microsoft’s Server and Tools Business, the division outperformed the market and took share from competitors.
“Microsoft is one of those rare companies to have truly revolutionized the world through technology, and I couldn’t be more honored to have been chosen to lead the company,” Nadella said. “The opportunity ahead for Microsoft is vast, but to seize it, we must focus clearly, move faster and continue to transform. A big part of my job is to accelerate our ability to bring innovative products to our customers more quickly.”
“Having worked with him for more than 20 years, I know that Satya is the right leader at the right time for Microsoft,” said Steve Ballmer, who announced on Aug. 23, 2013 that he would retire once a successor was named. “I’ve had the distinct privilege of working with the most talented employees and senior leadership team in the industry, and I know their passion and hunger for greatness will only grow stronger under Satya’s leadership.”
Microsoft also announced that Bill Gates, previously Chairman of the Board of Directors, will assume a new role on the Board as Founder and Technology Advisor, and will devote more time to the company, supporting Nadella in shaping technology and product direction. John Thompson, lead independent director for the Board of Directors, will assume the role of Chairman of the Board of Directors and remain an independent director on the Board.
“Satya is clearly the best person to lead Microsoft, and he has the unanimous support of our Board,” Thompson said. “The Board took the thoughtful approach that our shareholders, customers, partners and employees expected and deserved.”
With the addition of Nadella, Microsoft’s Board of Directors consists of Ballmer; Dina Dublon, former Chief Financial Officer of JPMorgan Chase; Gates; Maria M. Klawe, President of Harvey Mudd College; Stephen J. Luczo, Chairman and Chief Executive Officer of Seagate Technology PLC; David F. Marquardt, General Partner at August Capital; Nadella; Charles H. Noski, former Vice Chairman of Bank of America Corp.; Dr. Helmut Panke, former Chairman of the Board of Management at BMW Bayerische Motoren Werke AG; and Thompson, Chief Executive Officer of Virtual Instruments. Seven of the 10 board members are independent of Microsoft, which is consistent with the requirement in the company’s governance guidelines that a substantial majority be independent.
