Home » Uncategorized » Burg Wearables: Android 4.4 based Smart 3G & WiFi WatchPhones of 55g weight (and up), 10mm depth (and up)

Burg Wearables: Android 4.4 based Smart 3G & WiFi WatchPhones of 55g weight (and up), 10mm depth (and up)

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2010 – the 1st grand year of:

3.5G...3.9G level mobile Internet
• system-on-a-chip (SoC) and
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Core information:


Burg 27 The PLUS Smarter Smart WatchBeing WatchPhones with a true smartphone capability on their own, these are smarter smart watches than the ones released in the last 2 years by many, including the biggest brands. With additional models not yet announced these could also be not only smarter but even better than the extremely cool Apple Watch to be rolled out worldwide on April 24 (with pre-orders to be started on April 10). Smarter, because the Burg Watch Phone storefeature evolution and perfection of the line of Burg WatchPhones has been carried out by a world-class team lead by the seasoned designer, Hermen van den Burg over an extensive period of time since 2010 (but the 1st prototype was made available in 2008). Smarter, because it has been sold since then under the Burg Watch Phone store (Burg 9 and Burg 10 varieties are still sold there – Burg 10 is shown on the above right) and then Burg Smartwatches (Cosmos USA, LLC where Burg 12 and Burg 13 varieties, see them below, with accessories are still sold) store umbrellas on the on-line market, in addition to a number of other channels globally via distribution.

Burg Smartwatches store run by Cosmos USA, LLC

Smarter, because Burg has had its own manufacturing company, Burg Limited in Guangzhou China (Canton) from the very beginning, and had already around $10M annual runrate of revenue and more than 200 factory employees by 2013. Smarter, because Burg has also set up its own worldwide sales and distribution company, Burg China Connection (burgcc.xx country/region sites – like the still working burgcc.pl for Poland and Central & Eastern Europe – later redirected for vast majority to currently inactive burgsmartwatch.com with /xx subdomains) to achieve that.

Canton Fair 2011 (April 15-19) BURG WatchPhone 2nd Half  of 2012
 Best of 2012: Burg 12  Best of 2013: Burg 16 

Burg is also smarter, because Burg attracted MediaTek’s interest back then, and became a “stealth mode” lead and pilot (MediaTek Ventures) partner for MediaTek’s Android based wearables initiative. See the MediaTek’s next 10 years’ strategy for devices, wearables and IoT post of MediaTek - The Next 10 years No2 Enablement STARTING NOWmine in order to understand the world’s #3 fabless semiconductor vendor’s reasoning lying behind this effort of enormous magnitude and significance for the future of the overall market (Burg-related technology details will be provided here as well). Finally smarter, because Burg demonstrated its first generation Android 4.0 based 3G & WiFi WatchPhones, Burg 17 as early as in April 2013, which provided a real technology and design pilot for the current 2nd generation products for the 2015 market we will be talking about here later.

2014 & 2015: Burg 16A on Amazon Oct 2, 2014: Leadership Explained
Jan. 2014: Android-based Burg 17  Jan. 2014: more on Burg 17

Below you could see the current collection of Android 4.4 based Smart 3G & WiFi WatchPhones:

Note that there are two new models are also available in the older Nucleus PLUS based line as well: Burg 23 and Burg 28. They lack GPS, Twitter, Facebook and Skype functionality subsequently, and are using a 1.54″ 240×240 display. Bluetooth is also 3.0 version only.

Burg Wearables LogoExerpts from Burg – Products site as of March 15, 2015 (Android 4.4 based only):

Burg 21-24-25-27 Smart Watch Phones

Weight grams 55 183.5 75 183.5 120
Length mm / inch 56 / 2.2 47 / 1.85 58 / 2.28 47 / 1.85 55 / 2.17
Width mm / inch 56 / 2.2 47 / 1.85 58 / 2.28 47 / 1.85 47 / 1.85
Depth mm / inch 15.8 / 0.62 17 / 0.67 10 / 0.39 17 / 0.67 15 / 0.59
Display size (inch) 1.22” 1.26” 1.26” 1.26” 1.26”
Number of pixels 240X206 320X320 320X320 320X320 320X320
Camera 2.0MP 2.0MP 2.0MP 2.0MP 5 megapixel HD (LG)
Kind of resistance Splash water Splash water Water Resistant Splash water Waterproof

Burg 32 Smart Watch Phone

Main Features across the family:

Mobile Phone Bluetooth 4.0 Step Counter
Text messages Built-in 8G memory Expandable to 16G Calorie Counter
Smart Keyboard Touch input:
screen & pad
Sleep Monitor
MP4/MP3 player Voice recorder OS Android 4.4
Nano SIM card inside Image viewer 3G(WCDMA) & WIFI
Wrist Swing Auto On Up to 500 contacts GPS
Pair with your Mobile Phone Calendar Twitter
Android App Status Updates Calculator Facebook

These are going to be sold in Burg Wearable Franchise Shops of such conceptual design as well:

Burg Wearable Franchise Shop

Built on MediaTek Protea platform for Android based wearables:

MediaTek Protea platform for Android based wearables

For mobile networking the optional parts of the Protea have the following characteristics:
– 2G Quad Band GSM (900/1800/850/1900)
– 3G Mono Band WCDMA (2100 or 1900) GPRS, EDGE, HSDAP, HSDAP+

MediaTek Introduces MT2601 in Support of Google’s Android Wear Software

Higher energy efficiency and reduced component count of MT2601 in relation to competition translate into significant cost, size and usage time benefits

Las Vegas – Jan. 6, 2015 – MediaTek, a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced its MT2601 System on Chip (SoC) for wearable devices based on Google’s Android Wear software. By enabling Android Wear on MT2601, MediaTek is offering a comprehensive platform solution for device makers to implement their own hardware and software, and introduces a multitude of possibilities in Android Wear devices for the fast-growing consumer class globally.

The MT2601 packs a robust set of features in its small size with 41.5 percent fewer components and lower current consumption when compared with other chipsets in the market. Its design advantages translate into lower bill of materials (BoM) costs, smaller printed circuit board (PCB) size and longer battery life, which in turn yield fashionable wearable devices with long usage times and affordable prices.

The MT2601 includes 1.2 GHz dual-core ARM Cortex-A7, ARM Mali-400 MP GPU, and supports qHD display resolution. The MT2601 interfaces with a whole host of external sensors and the wireless connectivity SoC MT6630 for Bluetooth – all in a PCBA footprint of less than 480 mm2 [Protea]. This small PCB size meets the design requirements of the widest variety of wearable devices in sports and fitness, location tracking, and various other categories. MediaTek is a strong supporter of Android Wear and will continue to evolve MT2601 to align with the Android Wear road map.

“The MT2601 has an incredibly small die size and is highly optimized for cost and power performance. The platform solution, comprised of MT2601 integrated with Android Wear software, will fuel the maker revolution and empower the application developer community worldwide to create a broad range of innovative applications and services,” said J.C. Hsu, General Manager of New Business Development at MediaTek.

The MT2601 is in mass production now and ready for inclusion in Android Wear devices.

Mediatek Announces MT6630, World’s First Five-in-One Combo Wireless Connectivity SOC for Mobile Devices

TAIWAN, Hsinchu – 25 February, 2014 – Mediatek today announced MT6630, the world’s first five-in-one combo wireless system-on-a-chip (SOC) to support full featured smartphones, tablets and other premium mobile devices.

The MT6630 dramatically reduces the component count and eBOM while improving ease-of-design for manufacturers by eliminating external low noise amplifiers (LNAs) and integrating the Wi-Fi 2.4 GHz and 5 GHz power amplifiers (PAs), Bluetooth PA, and transmit-receive (T/R) switch into a PCBA footprint less than 65 mm2.

Key features

  • Dual-band single-stream 802.11a/b/g/n/ac with 20/40/80MHz channel bandwidth
  • 802.11v time of flight protocol support and management engines to enable higher accuracy of indoor positioning via Wi-Fi
  • Advanced support for Wi-Fi Direct Services and Miracast™ optimization for easier pairing, increased robustness, advanced use-cases and lower power
  • Bluetooth 4.1 with Classic, High-Speed and Low-Energy support, and ANT+ for compatibility with the latest fitness tracking, health monitoring and point of information devices and applications
  • Concurrent tri-band reception of GPS, GLONASS, Beidou, Galileo and QZSS with industry leading sensitivity, low power, positioning accuracy, and the longest prediction engine
  • FM transceiver with RDS/RBDS
  • Integrated engines and algorithms for full concurrent operation and co-existence, including industry-leading throughput during LTE transmission

MT6630 delivers full concurrent operation of all 5 systems operating at maximum compute intensity with no degradation compared to single-system operation while offloading the mobile device CPU for design ease and extended battery life.

As a focus on low power and digital home convergence, the MT6630 uses a configurable PA architecture to save current at commonly used power levels, including those used for Miracast™ Wi-Fi Direct services. MT6630 implements advanced co-existence techniques, including for LTE to deliver industry-leading throughputs. MT6630 also supports Wi-Fi diversity for premium smartphones and tablets to improve antenna angle sensitivity and handheld scenarios.

“MT6630 makes it simple for manufacturers to bring mobile devices to market with sophisticated wireless features, lower power and uncompromised performance,” said SR Tsai, General Manager of MediaTek’s Connectivity Business Unit. “MT6630 furthers MediaTek’s focus to deliver the best experiences across the digital home and mobile applications by using its unique leadership position in digital TV host processors, smartphone platforms, and connectivity.”

The small-footprint design is available in 5 x 5mm WLCSP (Wafer Level Chip Scale Package) or a 7 x 7mm QFN (Quad Flat No-Leads) and requires only 44 components, which is around half that of other integrated wireless solutions.

Mediatek MT6630 is sampling now and complements the recently announced MT6595 octa-core SOC with LTE for premium mobile devices. The first commercially available devices to use MT6630 are expected in the second half of 2014.

So far only the Burg 27 has been launched, but note that the internals are the same for all:

Voice Activated BURG 27 First to Feature Advanced New Media Tek Chip

  • Includes Standalone Phone with SIM & Newest Android 4.4 OS Works with All Other Phones through Bluetooth
  • Includes Health Apps, Streaming Video, Music, Internet, GPS, Facebook, Twitter & Skype — 30% Longer Battery Life
  • Fashionable in Silver, Black, & Rose Gold, Backed with 20 Years of Lifestyle History Created by Hermen van den Burg, World-Renowned Designer to Ikea and Target

Nyack, NY, December 23, 2014 — BURGwww.burgsmartwatch.comwww.burgwearables.com, the industry leader in smartwatch technology, announced today the new BURGŽ 27, the first all stainless steel smartwatch.  Available in Stainless Steel, Rose Gold Stainless Steel IP, and Black Stainless Steel IP, the round-shaped BURG 27 marries an over 20 year history of BURG lifestyle fashion experience with the most advanced wearable technology in the industry.  Part of the 2015 BURG Wearables Collection, the BURG 27 is the first smartwatch to offer the new advanced Media Tek Chip; newest Android 4.4 OS with voice activation; Health/Sleep Apps;full Internet browsing; streaming music and video; GPS, Twitter, Facebook, Skype and much more – all with 30% more energy efficiency for a longer battery life.

Stainless Steel — Today’s Preferred Watch Style Choice

The fashion forward BURG 27 smartwatchfunctions as a standalone phone, with the ability to make and receive calls and texts without linking to a smartphone.  It also includes the new Android 4.4 OS to connect to all Android phones, as well as iOS and other smartphones through Bluetooth.  It offers all the functions of a smartphone – phone calls, text, music content, streaming music and video, 2 MP camera, calendar, 1,500 contact list, voice recording, social media, etc. — in a fashionable round, stainless steel 48mm size with a 240 x 240 resolution scratch and water resistant touchscreen — today’s preferred watch style choice.   

Over 20 years of Life Style History

To be debuted at the International Consumer Electronics Show (CES) in Las Vegas, January 6-9, 2015 Booth #70854, Sands, the BURG 27 is created by world-renowned Dutch lifestyle designer and trendsetter, Hermen van den Burg, CEO of BURG. BURG is well known for their over 20 years of design work with Ikea and retail giant Target, providing an edge in designing that other “tech-style” smartwatch manufacturers cannot match.  In keeping with the clean, minimalistic, but powerful elements that define Dutch design, the BURG 27 integrates seamlessly with consumer’s lifestyles.

New BURG Swarovski Crystal Smartwatch & Wearables Franchise Shop Also Launch at CES

In keeping with its tradition of innovation, BURG will also launch a new glamorous Swarovski crystal BURG smartwatch/bracelet as well as the world’sfirst Wearables Franchise Shop at CES.  The Wearables Shop will reflect the trendsetting design philosophy that is at the foundation of every BURG product.  Colorful, fun, informative as well as architecturally advanced, these shops will immerse consumers in the BURG experience. 

“I am proud to say that the 2015 BURG Smartwatch Collection is nothing short of spectacular! Where our competitors continue to create unfashionable ‘tech style’ smartwatches with rubber straps, BURG is blazing new trails in creating Smartwatches that are technologically advanced and highly fashionable as well.  The 2015 Collection is comprised of unique case designs, materials and colors which will allow BURG owners the ability to completely customize their devices,” said Hermen van den Burg, CEO and Founder, BURG.

The BURG 27 stainless steel smartwatch features:

  • First stainless steel smartwatch and first to include the advanced new Media Tek Chip.
  • Voice Activated.
  • Full phone functionality: makes and receives calls with its speakerphone using the included SIM card or paired with your Android, iPhone or other smartphone.
  • Features Android 4.4 OS.
  • Health Applications:  tracks steps taken, calorie counter, sleep, and sports schedule.
  • GPS, weather & temperature.
  • 3G and Wi-Fi compatible.
  • Connects to social media sites:  Facebook, Twitter and Skype.
  • Sends text messages.
  • Smart Keyboard.
  • Music & video:  MP4/MP3 Player, FM Radio, and voice recorder with headphones included.
  • Screen-on when swing.
  • 2 Megapixel camera.
  • 1,500 Contact List, Calendar, and Calculator.
  • Color Display:  1.22” 208 x 240 pixel scratch and splash resistant touchscreen.
  • Alarm Clock with automatic time zone and seasonal updates.
  • 30% longer battery life with built-in rechargeable li-ion battery.  Charges with included USB to Micro USB cable.
  • Bluetooth 4.4 technology.
  • 8GB built-in memory.  Includes 4GB Micro SD card (up to 16GB of storage) and Micro USB port for syncing and charging.
  • Available in silver or rose gold stainless steel.

The BURG 27 smartwatch will debut at CES 2015 with availability in March 2015.  Suggested Retail Price will be announced at CES.  The BURG 27 includes a free SIM card, USB to Micro USB cable, 4GB Micro SD card that can be upgraded to 16GB, headphones, watch battery, Quick Start Guide, band tool, and language selector.  Additional BURG Smartwatch models are also available in a variety of colors and designs through Amazon and Shop HQ.

For more information, see the website www.burgsmartwatch.com,
Facebook:  https://www.facebook.com/burgwearables, Twitter:http://www.twitter.com/BURGSmartWatch,
YouTube: https://www.youtube.com/user/burgwearables,
Pinterest: http://www.pinterest.com/burgwearables.

About BURG

BURG is the industry leader and first of its kind to develop the “Smarter Smartwatch.”  Founded in 2009, BURG is fully equipped in developing new models and technologies to address consumer’s fast changing needs.  Designed and founded by lifestyle products designer, Hermen van den Burg, the BURG smartwatch phone is flawlessly designed and provides a fusion of form and function that seamlessly integrates with your lifestyle rather than forcing you to adapt to it.

BURG focuses exclusively on simplifying life by producing Smartwatches that can phone and text without connecting to a Smartphone.  If you would like to stay connected to your Smartphone, you can do that as well by pairing it to your BURG.  In contrast to their competition, BURG believes in producing wearable technology that seamlessly integrates into lifestyles with simplicity and fun.  For BURG, technology is only half of the equation.  Their goal is to create wearable technology that you will truly desire to wear.  In order to achieve that, every aspect of BURG’s development process includes extensive research into function as well as design.  BURG offers consumers choices that provide the luxury to wear the very best in technology while expressing their own great sense of style.  For more information, please visit www.burgsmartwatch.com.

Press Contact:
Karen Thomas/Eva Yutani
Thomas PR Email: kthomas@thomaspr.com , eyutani@thomaspr.com
Website: www.thomaspr.comwww.thomas-pr.com

BURG 27 Photo: http://www.thomas-pr.com/136/photos/burg27stainlesssteel2.html
BURG 27 Rose Gold: http://www.thomas-pr.com/136/photos/burg27rosegold.html
BURG 27 Stainless Steel: http://www.thomas-pr.com/136/photos/burg27stainlesssteel.html
Hermen van den Burg Photo: http://www.thomas-pr.com/136/photos/burgvandenburgphoto.html
BURG 27 Lifestyle Shot: http://www.thomas-pr.com/136/photos/burg27lifestyle.html
BURG Smartwatch Lifestyle Shot: http://www.thomas-pr.com/136/photos/burgsmartwatchlifestyle.html
BURG Logo: http://www.thomas-pr.com/136/photos/burglogo.html

The Android 4.0 based Burg 17 was announced to coincide with Samsung’s intruduction of its Galaxy Gear product via the following press release:
Dutch Leave Koreans for Dust with their Smartwatch Design

GUANGZHOU, China, August 23, 2013 /PRNewswire/ —

In a few weeks’ time Samsung will introduce its highly anticipated smartphone-watch, the Galaxy Gear. Although the Koreans crossed the finish line before their biggest competitor, Apple, they failed to come in first.

Burg, a Dutch manufacturer, launched its first smartwatches over four years ago. In 2009, its first design was instantly awarded first prize for most innovative product.

Founder Hermen van den Burg, an award-winning designer from the Netherlands, now has his office situated in Guangzhou, China, where his company has established a factory, research center and showroom. Burg manufactures a variety of smartwatches for men, women and children, sporting a trendy, casual or athletic look. Prices range from $149 to $399.

What makes the Dutch smartwatch, designed by Burg, superior to Samsung’s and Apple’s designs is that Burg watches carry a regular SIM card, thus making the watch a fully featured, independently functioning phone. Its rivals, however, all still require a Bluetooth connection between the watch and the phone. In other words, without the connection, these are just ordinary watches; and there’s hardly anything smart about that.

Notes to the Editor:

Burg’s mission is to use Dutch design to produce fun, useful and original smartwatches and related products that change both the watch industry and people´s lifestyles. Burg aims to:
– Create a unique, cool and trendy product group;
– Revolutionize the watch industry by applying high technology to watches – because watches are an everyday item;
– Provide comprehensive customer service through SIM card, the Burg cloud and additional built in services such as health, safety, sport and payment;
– Become a leading brand, known for cutting-edge, high quality, and fashionable smartwatches.

Rewards and Recognition:
–  2009 April, China; Most Innovative Product at Canton Fair
–  2011 March, Germany; 1st Place, German Trend Seller Award
–  2012 October, India; Most Innovative Product at New Delhi Franchise Fair
–  2013 August, France; Carrefour Technical Audit Approved

Product Features:

OS Android 4.0, 3G & WIFI, GPS, SIM card, 1.54 inch 240×240 pixel, Camera 2.0Mp, Bluetooth 3.0, two-way communication, Sisvel, MPEGLA, Micro SD 32Gb


IFA 2013 will take place from 6th until 11th September in the Berlin Messe, Berlin, Germany. Come and meet Burg at Booth 101 -5 in Hall 9.


SOURCE Burg Smart Watch


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