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2014 H1 changes on the Worldwide Tablet market
Versus as it was presented in The lost U.S. grip on the mobile computing market, including not only the device business, but software development and patterns of use in general [this same blog, April 14, 2014]:
Source: The Tablet Market Ticks Up In The Second Quarter
With White Box Shipments Leading The Way [Business Insider, July 25, 2014]
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The global tablet market ticked up in the second quarter of 2014, although growth is still near the market’s historical low.
- Shipments hit about 44.3 million during the period, yielding year-over-year growth of 11%.
While an improvement from the previous quarter, consider that the tablet market had year-over-year growth of nearly 80% in the same quarter just a year ago.
- Although it lead all vendors with about 27% market share, Apple’s iPad shipments declined 9% year-over-year during the period. That marks the second consecutive quarter in which iPad shipments have declined.
- Samsung’s tablet shipments grew a paltry 1% for the period to hit 8.5 million units in the second quarter. That is an enormous slowdown compared to the growth rates it was achieving just a year ago. In the second quarter of 2013, Samsung tablet shipments grew 300% year-over-year.
- Both Apple and Samsung lost market share during the quarter. Apple’s leading market share fell from 33% to 27% while Samsung’s dipped two percentage points to 17%.
- “White-box” vendors = 41% of market
Worldwide Tablet Market Grows 11% in Second Quarter on Shipments from a Wide Range of Vendors, According to IDC [IDC press release, July 24, 2014]
The worldwide tablet grew 11.0% year over year in the second quarter of 2014 (2Q14) with shipments reaching 49.3 million units according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. Although shipments declined sequentially from 1Q14 by -1.5%, IDC believes the market will experience positive but slower growth in 2014 compared to the previous year.
“As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles,” said Jean Philippe Bouchard, IDC Research Director for Tablets. “We can also attribute the market deceleration to slow commercial adoption of tablets. Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market.”
Despite declining shipments of its iPad product line, Apple managed to maintain its lead in the worldwide tablet market, shipping 13.3 million units in the second quarter. Following a strong first quarter, Samsung struggled to maintain its momentum and saw its market share slip to 17.2% in the second quarter. Lenovo continued to climb the rankings ladder, surpassing ASUS and moving into the third spot in the tablet market, shipping 2.4 million units and grabbing 4.9% markets share. The top 5 was rounded out by ASUS and Acer, with 4.6% and 2.0% share, respectively. Share outside the top 5 grew to an all time high as more and more vendors have made inroads in the tablet space. By now most traditional PC and phone vendors have at least one tablet model in the market, and strategies to move bundled devices and promotional offerings have slowly gained momentum.
“Until recently, Apple, and to a lesser extent Samsung, have been sitting at the top of the market, minimally impacted by the progress from competitors,” said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker. “Now we are seeing growth amongst the smaller vendors and a levelling of shares across more vendors as the market enters a new phase.”
Worldwide Tablet Shipments Miss Targets as First Quarter Experiences Single-Digit Growth, According to IDC [IDC press release, May 1, 2014]
Worldwide tablet plus 2-in-1 shipments slipped to 50.4 million units in the first calendar quarter of 2014 (1Q14) according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. The total represents a sequential decline of -35.7% from the high-volume holiday quarter and just 3.9% growth over the same period a year ago. The slowdown was felt across operating systems and screen sizes and likely points to an even more challenging year ahead for the category.
“The rise of large-screen phones and consumers who are holding on to their existing tablets for ever longer periods of time were both contributing factors to a weaker-than-anticipated quarter for tablets and 2-in-1s,” said Tom Mainelli, IDC Program Vice President, Devices and Displays. “In addition, commercial growth has not been robust enough to offset the slowing of consumer shipments.”
Apple maintained its lead in the worldwide tablet plus 2-in-1 market, shipping 16.4 million units. That’s down from 26.0 million units in the previous quarter and well below its total of 19.5 million units in the first quarter of 2013. Despite the contraction, the company saw its share of the market slip only modestly to 32.5%, down from the previous quarter’s share of 33.2%. Samsung once again grew its worldwide share, increasing from 17.2% last quarter to 22.3% this quarter. Samsung continues to work aggressively with carriers to drive tablet shipments through attractively priced smartphone bundles. Rounding out the top five were ASUS (5%), Lenovo (4.1%), and Amazon (1.9%).
“With roughly two-thirds share, Android continues to dominate the market,” said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker. “Although its share of the market remains small, Windows devices continue to gain traction thanks to sleeper hits like the Asus T100, whose low cost and 2-in-1 form factor appeal to those looking for something that’s ‘good enough’.”
Digitimes Research: Global tablet shipments reach 55.06 million units in 2Q14 [press release, July 23, 2014]
There were 55.06 million tablets shipped globally in the second quarter of 2014, decreasing 4.5% on quarter but increasing 17.9% on year, according to Digitimes Research.
The shipments consisted of 14.1 million iPads, down 10% on quarter, and 18.96 million units launched by vendors other than Apple, down 12.7% on quarter. Additionaly, 22.3 million white-box units were shipped in the second quarter.
Shipments of small-size Wi-Fi-enabled units in particular slowed down in the second quarter and the time period was also a slow season for shipments. Supply chains also faced yield issues and Samsung saw less-than-expected shipments for its 8-inch tablets. Tablets sized 10-inch and above have seen shipment increases since fourth-quarter 2014.
Taiwan tablet makers meanwhile surpassed 20 million in shipments for brand tablets during the second quarter, which made up 60% of overall brand tablet shipments during the time period, added Digitimes Research.
Digitimes Research: Global tablet shipments drop 30% sequentially in 1Q14 [press release, April 23, 2014]
Global tablet shipments reached only 58.56 million units in the first quarter of 2014, down almost 30% sequentially, but up 4.6% on year despite Samsung Electronics trying to boost both its high-end and entry-level tablet shipments and Lenovo pushing shipments to meet its fiscal 2013 targets. Seasonality, Apple seeing weaker sales, and the tablet market growing mature were also factors that affected shipment performance, according to Digitimes Research.
Shipments of iPads suffered both on-year and sequential drops to reach 15.85 million units in the first quarter. Non-iPad tablet shipments were 22.31 million units, down 20% sequentially, but up over 30% on year thanks to strong demand for Samsung, Lenovo and Asustek’s Windows-based models. White-box tablet shipments reached only 20.4 million units due to seasonality and labor shortages during the Lunar New Year holidays.
Apple and Samsung remained the top-two vendors in the first quarter, but the two players’ market share gap was less than 6pp. Lenovo was the third-largest vendor, followed closely by Asustek Computer in fourth. Amazon and Google dropped to number seven and ten.
Taiwan ODMs shipped 22.15 million tablets together in the first quarter, accounting for less than 60% of global shipments. The largest maker, Foxconn Electronics (Hon Hai Precision Industry), and second-largest Pegatron Technology both suffered significant shipment drops due to lower-than-expected demand for iPad. Quanta saw increased shipments in the quarter because of Asustek’s T100 tablet, and returned to being the third-largest maker in Taiwan. Compal Electronics’ shipments suffered a sharp decline because Amazon’s Kindle Fire range is approaching the end of its lifecycle, while Acer is turning to cooperate with China-based makers, Digitimes Research‘s figures showed.
Digitimes Research: Global white-box tablet shipments down in 1Q14 [press release, May 12, 2014]
There were 20.4 million white-box tablets shipped globally in the first quarter of 2014, decreasing by 27.4% on quarter and by 2.4% on year, according to Digitimes Research.
The decrease in shipments was mainly because most white-box vendors are based in China and there were fewer working days in the first quarter due to the Lunar New Year holidays, Digitimes Research pointed out.
Of the shipments, 7-inch models accounted for 70.5%, 7.85/7.9-inch ones 21.3%, 8- to 9-inch ones 4.2%, above 9- to 10-inch 2.9%, above 10-inch 1.1%.
Due to strong demand in emerging markets including India, Indonesia, Thailand, Russia and Eastern Europe, global white-box tablet shipments in the second quarter of 2014 will increase 14.2% on quarter and 45.6% on year to 23.3 million units.
2014 H1 changes on the Consumer Tablet Market in China
Versus as it was presented in Section I. of The lost U.S. grip on the mobile computing market, including not only the device business, but software development and patterns of use in general [this same blog, April 14, 2014]
Satya Nadella on “Digital Work and Life Experiences” supported by “Cloud OS” and “Device OS and Hardware” platforms–all from Microsoft
Update: Gates Says He’s Very Happy With Microsoft’s Nadella [Bloomberg TV, Oct 2, 2014] + Bill Gates is trying to make Microsoft Office ‘dramatically better’ [The Verge, Oct 3, 2014]
This is the essence of Microsoft Fiscal Year 2014 Fourth Quarter Earnings Conference Call(see also the Press Release and Download Files) for me, as the new, extremely encouraging, overall setup of Microsoft in strategic terms (the below table is mine based on what Satya Nadella told on the conference call):
These are extremely encouraging strategic advancements vis–à–vis previously publicized ones here in the following, Microsoft related posts of mine:
- Microsoft Surface Pro 3 is the ultimate tablet product from Microsoft. What the market response will be? [this same blog, May 21, 2014]
- What Microsoft will do with the Nokia Devices and Services now taken over, but currently producing a yearly loss rate of as much as $1.5 billion? [this same blog, April 29, 2014]
- Microsoft BUILD 2014 Day 2: “rebranding” to Microsoft Azure and moving toward a comprehensive set of fully-integrated backend services [this same blog, April 27, 2014]
- Microsoft is transitioning to a world with more usage and more software driven value add (rather than the old device driven world) in mobility and the cloud, the latter also helping to grow the server business well above its peers [this same blog, April 25, 2014]
- Intel’s desperate attempt to establish a sizeable foothold on the tablet market until its 14nm manufacturing leadership could provide a profitable position for the company in 2016 [this same blog, April 27, 2014]
- Intel CTE initiative: Bay Trail-Entry V0 (Z3735E and Z3735D) SoCs are shipping next week in $129 Onda (昂达) V819i Android tablets—Bay Trail-Entry V2.1 (Z3735G and Z3735F) SoCs might ship in $60+ Windows 8.1 tablets from Emdoor Digital (亿道) in the 3d quarter [this same blog, April 11, 2014]
- Enhanced cloud-based content delivery services to anyone, on any device – from Microsoft (Microsoft Azure Media Services) and its solution partners [this same blog, April 8, 2014]
- Microsoft BUILD 2014 Day 1: new and exciting stuff for MS developers [this same blog, April 5, 2014]
- IDF14 Shenzhen: Intel is levelling the Wintel playing field with Android-ARM by introducing new competitive Windows tablet price points from $99 – $129 [this same blog, April 4, 2014]
- Microsoft BUILD 2014 Day 1: consistency and superiority accross the whole Windows family extended now to TVs and IoT devices as well—$0 royalty licensing program for OEM and ODM partners in sub 9” phone and tablet space [this same blog, April 2, 2014]
- An upcoming new era: personalised, pro-active search and discovery experiences for Office 365 (Oslo) [this same blog, April 2, 2014]
- OneNote is available now on every platform (+free!!) and supported by cloud services API for application and device builders [this same blog, March 18, 2014]
- View from Redmond via Tim O’Brien, GM, Platform Strategy at Microsoft [this same blog, Feb 21, 2014]
- “Cloud first”: the origins and the current meaning [this same blog, Feb 18, 2014]
- “Mobile first”: the origins and the current meaning [this same blog, Feb 18, 2014]
- Microsoft’s half-baked cloud computing strategy (H1’FY14) [this same blog, Feb 17, 2014]
- The first “post-Ballmer” offering launched: with Power BI for Office 365 everyone can analyze, visualize and share data in the cloud [this same blog, Feb 10, 2014]
- John W. Thompson, Chairman of the Board of Microsoft: the least recognized person in the radical two-men shakeup of the uppermost leadership [this same blog, Feb 6, 2014]
- The extraordinary attempt by Nokia/Microsoft to crack the U.S. market in terms of volumes with Nokia Lumia 521 (with 4G/LTE) and Nokia Lumia 520 [this same blog, Jan 18, 2014]
- 2014 will be the last year of making sufficient changes for Microsoft’s smartphone and tablet strategies, and those changes should be radical if the company wants to succeed with its devices and services strategy [this same blog, Jan 17, 2014]
- Will, with disappearing old guard, Satya Nadella break up the Microsoft behemoth soon enough, if any? [this same blog, Feb 5, 2014]
- Microsoft products for the Cloud OS [this same blog, Dec 18, 2013]
- Satya Nadella’s (?the next Microsoft CEO?) next ten years’ vision of “digitizing everything”, Microsoft opportunities and challenges seen by him with that, and the case of Big Data [this same blog, Dec 13, 2013]
- Leading PC vendors of the past: Go enterprise or die! [this same blog, Nov 7, 2013]
- Microsoft could be acquired in years to come by Amazon? The joke of the day, or a certain possibility (among other ones)? [this same blog, Sept 16, 2013]
- The question mark over Wintel’s future will hang in the air for two more years [this same blog, Sept 15, 2013]
- The long awaited Windows 8.1 breakthrough opportunity with the new Intel “Bay Trail-T”, “Bay Trail-M” and “Bay Trail-D” SoCs? [this same blog, Sept 14, 2013]
- How the device play will unfold in the new Microsoft organization? [this same blog, July 14, 2013]
- Microsoft reorg for delivering/supporting high-value experiences/activities [this same blog, July 11, 2013]
- Microsoft partners empowered with ‘cloud first’, high-value and next-gen experiences for big data, enterprise social, and mobility on wide variety of Windows devices and Windows Server + Windows Azure + Visual Studio as the platform [this same blog, July 10, 2013]
- Windows Azure becoming an unbeatable offering on the cloud computing market [this same blog, June 28, 2013]
- Proper Oracle Java, Database and WebLogic support in Windows Azure including pay-per-use licensing via Microsoft + the same Oracle software supported on Microsoft Hyper-V as well [this same blog, June 25, 2013]
- “Cloud first” from Microsoft is ready to change enterprise computing in all of its facets [this same blog, June 4, 2013]
I see, however, particularly challenging the continuation of the Lumia story with the above strategy, as with the previous, combined Ballmer/Elop(Nokia) strategy the results were extremely weak:
Worthwhile to include here the videos Bloomberg was publishing simultaneously with Microsoft Fourth Quarter Earnings Conference Call:
Inside Microsoft’s Secret Surface Labs [Bloomberg News, July 22, 2014]
Will Microsoft Kinect Be a Medical Game-Changer? [Bloomberg News, July 22, 2014]
Why Microsoft Puts GPS In Meat For Alligators [Bloomberg News, July 22, 2014]
To this it is important to add: How Pier 1 is using the Microsoft Cloud to build a better relationship with their customers [Microsoft Server and Cloud YouTube channel, July 21, 2014]
as well as:
Microsoft Surface Pro 3 vs. MacBook Air 13″ 2014 [CNET YouTube channel, July 21, 2014]
Surface Pro 3 vs. MacBook Air (2014) [CTNtechnologynews YouTube channel, July 1, 2014]
In addition here are some explanatory quotes (for the new overall setup of Microsoft) worth to include here from the Q&A part of Microsoft’s (MSFT) CEO Satya Nadella on Q4 2014 Results – Earnings Call Transcript [Seeking Alpha, Jul. 22, 2014 10:59 PM ET]
…
Mark Moerdler – Sanford Bernstein
Thank you. And Amy one quick question, we saw a significant acceleration this quarter in cloud revenue, or I guess Amy or Satya. You saw acceleration in cloud revenue year-over-year what’s – is this Office for the iPad, is this Azure, what’s driving the acceleration and how long do you think we can keep this going?
Mark, I will take it and if Satya wants to add, obviously, he should do that. In general, I wouldn’t point to one product area. It was across Office 365, Azure and even CRM online. I think some of the important dynamics that you could point to particularly in Office 365; I really think over the course of the year, we saw an acceleration in moving the product down the market into increasing what we would call the mid-market and even small business at a pace. That’s a particular place I would tie back to some of the things Satya mentioned in the answer to your first question.
Improvements to analytics, improvements to understanding the use scenarios, improving the product in real-time, understanding trial ease of use, ease of sign-up all of these things actually can afford us the ability to go to different categories, go to different geos into different segments. And in addition, I think what you will see more as we initially moved many of our customers to Office 365, it came on one workload. And I think what we’ve increasingly seen is our ability to add more workloads and sell the entirety of the suite through that process. I also mentioned in Azure, our increased ability to sell some of these higher value services. So while, I can speak broadly but all of them, I think I would generally think about the strength of being both completion of our product suite ability to enter new segments and ability to sell new workloads.
The only thing I would add is it’s the combination of our SaaS like Dynamics in Office 365, a public cloud offering in Azure. But also our private and hybrid cloud infrastructure which also benefits, because they run on our servers, cloud runs on our servers. So it’s that combination which makes us both unique and reinforcing. And the best example is what we are doing with Azure active directory, the fact that somebody gets on-boarded to Office 365 means that tenant information is in Azure AD that fact that the tenant information is in Azure AD is what makes EMS or our Enterprise Mobility Suite more attractive to a customer manager iOS, Android or Windows devices. That network effect is really now helping us a lot across all of our cloud efforts.
…
Keith Weiss – Morgan Stanley
Excellent, thank you for the question and a very nice quarter. First, I think to talk a little bit about the growth strategy of Nokia, you guys look to cut expenses pretty aggressively there, but this is – particularly smartphones is a very competitive marketplace, can you tell us a little bit about sort of the strategy to how you actually start to gain share with Lumia on a going forward basis? And may be give us an idea of what levels of share or what levels of kind unit volumes are you going to need to hit to get to that breakeven in FY16?
Let me start and Amy you can even add. So overall, we are very focused on I would say thinking about mobility share across the entire Windows family. I already talked about in my remarks about how mobility for us even goes beyond devices, but for this specific question I would even say that, we want to think about mobility not just one form factor of a mobile device because I think that’s where the ultimate price is.
But that said, we are even year-over-year basis seen increased volume for Lumia, it’s coming at the low end in the entry smartphone market and we are pleased with it. It’s come in many markets we now have over 10% that’s the first market I would sort of say that we need to track country-by-country. And the key places where we are going to differentiate is looking at productivity scenarios or the digital work and life scenario that we can light up on our phone in unique ways.
When I can take my Office Lens App use the camera on the phone take a picture of anything and have it automatically OCR recognized and into OneNote in searchable fashion that’s the unique scenario. What we have done with Surface and PPI shows us the way that there is a lot more we can do with phones by broadly thinking about productivity. So this is not about just a Word or Excel on your phone, it is about thinking about Cortana and Office Lens and those kinds of scenarios in compelling ways. And that’s what at the end of the day is going to drive our differentiation and higher end Lumia phones.
And Keith to answer your specific question, regarding FY16, I think we’ve made the difficult choices to get the cost base to a place where we can deliver, on the exact scenario Satya as outlined, and we do assume that we continue to grow our units through the year and into 2016 in order to get to breakeven.
…
Rick Sherlund – Nomura
Thanks. I’m wondering if you could talk about the Office for a moment. I’m curious whether you think we’ve seen the worst for Office here with the consumer fall off. In Office 365 growth in margins expanding their – just sort of if you can look through the dynamics and give us a sense, do you think you are actually turned the corner there and we may be seeing the worse in terms of Office growth and margins?
Rick, let me just start qualitatively in terms of how I view Office, the category and how it relates to productivity broadly and then I’ll have Amy even specifically talk about margins and what we are seeing in terms of I’m assuming Office renewals is that probably the question. First of all, I believe the category that Office is in, which is productivity broadly for people, the group as well as organization is something that we are investing significantly and seeing significant growth in.
On one end you have new things that we are doing like Cortana. This is for individuals on new form factors like the phones where it’s not about anything that application, but an intelligent agent that knows everything about my calendar, everything about my life and tries to help me with my everyday task.
On the other end, it’s something like Delve which is a completely new tool that’s taking some – what is enterprise search and making it more like the Facebook news feed where it has a graph of all my artifacts, all my people, all my group and uses that graph to give me relevant information and discover. Same thing with Power Q&A and Power BI, it’s a part of Office 365. So we have a pretty expansive view of how we look at Office and what it can do. So that’s the growth strategy and now specifically on Office renewals.
And I would say in general, let me make two comments. In terms of Office on the consumer side between what we sold on prem as well as the Home and Personal we feel quite good with attach continuing to grow and increasing the value prop. So I think that’s to address the consumer portion.
On the commercial portion, we actually saw Office grow as you said this quarter; I think the broader definition that Satya spoke to the Office value prop and we continued to see Office renewed in our enterprise agreement. So in general, I think I feel like we’re in a growth phase for that franchise.
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Walter Pritchard – Citigroup
Hi, thanks. Satya, I wanted to ask you about two statements that you made, one around responsibly making the market for Windows Phone, just kind of following on Keith’s question here. And that’s a – it’s a really competitive market it feels like ultimately you need to be a very, very meaningful share player in that market to have value for developer to leverage the universal apps that you’re talking about in terms of presentations you’ve given and build in and so forth.
And I’m trying to understand how you can do both of those things once and in terms of responsibly making the market for Windows Phone, it feels difficult given your nearest competitors there are doing things that you might argue or irresponsible in terms of making their market given that they monetize it in different ways?
Yes. One of beauties of universal Windows app is, it aggregates for the first time for us all of our Windows volume. The fact that even what is an app that runs with a mouse and keyboard on the desktop can be in the store and you can have the same app run in the touch-first on a mobile-first way gives developers the entire volume of Windows which is 300 plus million units as opposed to just our 4% share of mobile in the U.S. or 10% in some country.
So that’s really the reason why we are actively making sure that universal Windows apps is available and developers are taking advantage of it, we have great tooling. Because that’s the way we are going to be able to create the broadest opportunity to your very point about developers getting an ROI for building to Windows. For that’s how I think we will do it in a responsible way.
Heather Bellini – Goldman Sachs
Great. Thank you so much for your time. I wanted to ask a question about – Satya your comments about combining the next version of Windows and to one for all devices and just wondering if you look out, I mean you’ve got kind of different SKU segmentations right now, you’ve got enterprise, you’ve got consumer less than 9 inches for free, the offering that you mentioned earlier that you recently announced. How do we think about when you come out with this one version for all devices, how do you see this changing kind of the go-to-market and also kind of a traditional SKU segmentation and pricing that we’ve seen in the past?
Yes. My statement Heather was more to do with just even the engineering approach. The reality is that we actually did not have one Windows; we had multiple Windows operating systems inside of Microsoft. We had one for phone, one for tablets and PCs, one for Xbox, one for even embedded. So we had many, many of these efforts. So now we have one team with the layered architecture that enables us to in fact one for developers bring that collective opportunity with one store, one commerce system, one discoverability mechanism. It also allows us to scale the UI across all screen sizes; it allows us to create this notion of universal Windows apps and being coherent there.
So that’s what more I was referencing and our SKU strategy will remain by segment, we will have multiple SKUs for enterprises, we will have for OEM, we will have for end-users. And so we will – be disclosing and talking about our SKUs as we get further along, but this my statement was more to do with how we are bringing teams together to approach Windows as one ecosystem very differently than we ourselves have done in the past.
Ed Maguire – CLSA
Hi, good afternoon. Satya you made some comments about harmonizing some of the different products across consumer and enterprise and I was curious what your approach is to viewing your different hardware offerings both in phone and with Surface, how you’re go-to-market may change around that and also since you decided to make the operating system for sub 9-inch devices free, how you see the value proposition and your ability to monetize that user base evolving over time?
Yes. The statement I made about bringing together our productivity applications across work and life is to really reflect the notion of dual use because when I think about productivity it doesn’t separate out what I use as a tool for communication with my family and what I use to collaborate at work. So that’s why having this one team that thinks about outlook.com as well as Exchange helps us think about those dual use. Same thing with files and OneDrive and OneDrive for business because we want to have the software have the smart about separating out the state carrying about IT control and data protection while me as an end user get to have the experiences that I want. That’s how we are thinking about harmonizing those digital life and work experiences.
On the hardware side, we would continue to build hardware that fits with these experiences if I understand your question right, which is how will be differentiate our first party hardware, we will build first party hardware that’s creating category, a good example is what we have done with Surface Pro 3. And in other places where we have really changed the Windows business model to encourage a plethora of OEMs to build great hardware and we are seeing that in fact in this holiday season, I think you will see a lot of value notebooks, you will see clamshells. So we will have the full price range of our hardware offering enabled by this new windows business model.
And I think the last part was how will we monetize? Of course, we will again have a combination, we will have our OEM monetization and some of these new business models are about monetizing on the backend with Bing integration as well as our services attached and that’s the reason fundamentally why we have these zero-priced Windows SKUs today.
…
Microsoft Surface Pro 3 is the ultimate tablet product from Microsoft. What the market response will be?
With the jury still out (as one can judge from the value of Microsoft shares – on the right) it remains to be seen whether Microsoft will be able to crack the high-end tablet market with this product.
The Microsoft product site is entitled New Surface Pro 3 Tablet – The Tablet That Can Replace Your Laptop clearly indicating the main positioning of this 3d generation product. See also the press release for additional details, as well as the remarks by Satya Nadella, Chief Executive Officer, and Panos Panay, Corporate Vice President, Microsoft Surface, at the press event held in New York City, May 20, 2014. The brief summary video of the event is below, while a full on-demand Webcast is here. There are also several “first impression” type media feedbacks given after the brief video report.
Microsoft’s Surface Pro 3 event in under six minutes [The Verge YouTube channel, May 20, 2014]
Microsoft Introduces a Larger-Screen Surface Tablet [By SHIRA OVIDE in The Wall Street Journal , May 20, 2014]
First Look: Microsoft Surface Pro 3
[WSJDigitalNetwork YouTube channel, May 20, 2014]Microsoft tries again to combine the laptop and tablet. WSJ Personal Tech Columnist Joanna Stern has the first look. Photo/Video: Drew Evans for The Wall Street Journal
Microsoft Corp. MSFT -0.18% introduced a larger-screen version of one of its Surface tablet computers, offering a lighter and thinner device that the company cast as a potential successor for laptop PCs.
The software company introduced the new device, called the Surface Pro 3, at an eventTuesday in New York. The device, like prior Pro models in the Surface line, is powered byIntel Corp. INTC 0.00% computer chips. Microsoft said the new version’s display measures 12 inches diagonally, compared with the 10.6-inch screens of existing Surface devices.
Microsoft said the Surface Pro 3 will start at $799 without a keyboard. A keyboard that doubles as a device cover will cost $129.99. The top end of the product line, with the most powerful Intel chip, lists for $1,949 without a keyboard.
At the event Tuesday, Microsoft officials repeatedly compared the Surface Pro 3 with laptop personal computers like AppleInc.‘s MacBook Air, rather than discuss competitors in the tablet market, where Microsoft remains a bit player. The MacBook Air costs $899 and up.
Microsoft’s positioning underscores its troubles in becoming a major competitor in tablets, where price tags of less than $200 have become commonplace for consumer-oriented models. The company’s share of the market was less than 4% last year, according to research firm IDC.
Microsoft Chief Executive Satya Nadella and other officials stressed what they said were limits of existing tablet computers for activities like writing documents or other work that isn’t Web surfing or reading digital books. They also stressed drawing and note-taking with an upgraded digital-pen accessory that comes with the Surface Pro 3.
“This is the tablet that can replace your laptop,” Panos Panay, a Microsoft executive working on Surface devices, said about the Surface Pro 3.
Microsoft said it would start taking orders Wednesday for the new device.
Steven Sinofsky, a former Microsoft executive who helped spearhead development of the Surface, said Tuesday the Surface Pro 3 “realizes the ‘no compromises’ vision of Surface.”
Dating back to the early 2000s, Microsoft officials have used the expression “no compromises” to describe their vision of a device that combines the best features of tablets and laptops.
Microsoft also has been developing for months a tablet similar to Apple’s 7.9-inch iPad Mini, and some media reports had indicated that device would be announced Tuesday. Smaller tablets accounted for more than half of all tablets sold last year.
In an interview Tuesday, Mr. Panay said Microsoft is “looking at an array of devices. It comes down to what customers need right now.”
He also addressed a different type of Windows software used on more iPad-like tablets, including one model of Surface devices. That operating software, Windows RT, isn’t compatible with many older PC applications or software. Windows RT “is a critical element as well,” Mr. Panay said. “It’s still pumping.”
Some analysts said Tuesday Microsoft was sensible for targeting businesses and workers, rather than consumer applications, with the Surface Pro.
“This is a smart move by Microsoft,” said Patrick Moorhead, president of research firm Moor Insights & Strategy. “Surface Pro 3 is more of a laptop replacement than a device that replaces your seven-to-eight-inch tablet.”
As Microsoft touts the abilities of Surface to replace laptops, it has the potential to anger companies like Dell Inc. that also make tablets and laptops powered by the Windows operating system. At the event, however, Mr. Nadella said Microsoft isn’t trying to compete with its computer-hardware partners.
Some Microsoft investors don’t want Microsoft to make its own computing devices at all. The company incurs a loss on each Surface it sells, and the company’s critics say Microsoft hasn’t made a compelling case for expanding its hardware ambitions.
Microsoft officials, including Mr. Nadella on Tuesday, say homegrown devices like the Surface are the best showcase for Microsoft software like Office, Skype and digital file-storage service OneDrive.
“We are not building hardware for hardware’s sake,” Mr. Nadella said during a brief appearance at the Surface event. “We want to build experiences that bring together all the capabilities of our company.”
Daniel Ives, a Microsoft analyst with FBR Capital Markets, said Surface Pro 3 “appears to be an impressive” device, but he said persuading consumers to buy the Surface “remains a Kilimanjaro-like challenge given intense competition.”
—Joanna Stern contributed to this article.
The most popular “Surface Pro 3” YouTube videos 19 hours after the launch:
Surface Pro 3—The Tablet that Can Replace Your Laptop by surface 19 hours ago 440,030 views
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Surface Pro 3 hands on at Surface NYC event
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TLDR: My Surface Pro 3 Thoughts by LockerGnome’s Geek Lifestyles 11 hours ago 3,005 viewsBecome a patron for bonuses ASAP: http://ChrisPirillo.com/ Patron video bonus today: … |
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Microsoft Unveils 12-inch Surface Pro 3 Tablet – IGN News by IGN 16 hours ago 19,373 viewsMicrosoft has just unveiled its latest Windows-powered tablet: the Surface Pro 3. |
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CNET Update – Surface Pro 3 aims to replace laptops — and paper by CNET 15 hours ago 8,526 views
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Microsoft Surface Pro 3 Hands On | Mashable
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This is the Surface Pro 3 (hands-on)
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Surface Pro 3 Hands-on by Booredatwork.com
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Hands-on with the Microsoft Surface Pro 3
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Hands-on with Surface Pro 3 by expertzone
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Surface Pro 3 Launch Reactions & Impressions
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Surface Pro 3 — Finally a Tablet that can replace your Laptop?!? by SourceFed 13 hours ago 61,977 views
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Surface Pro 3 Hands On by Geek.com
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Microsoft Surface Pro 3 Hands-On by laptopmag
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Microsoft reveals thinner, faster Surface Pro 3 tablet
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Surface Pro 3 Unboxing , Hands On , and First Impression Review by Sean Ong 6 hours ago 326 views In this video I do my very first product unboxing as I show off the shiny new Surface Pro 3! I give my first impressions of the device … |
Imagination’s MIPS based wearable and IoT ecosystem is the alternative
… the technological alternative relative to what is given in the Wearables Trend and Supply Chain, Samsung Gear Fit as the state-of-the-art wristband wearable, i.e. the hybrid of a smartwatch and a fitness band, as a demonstration [‘Experiencing the Cloud’, May 17, 2014] post
Wearable and IOT [designreuse YouTube channel, May 2, 2014]
Imagination highlights solutions for IoT and wearables at EE Live!
Featuring hands-on demonstrations of technologies
and end products
EE Live! Conference & Expo, San Jose, CA – 1st April, 2014 – Imagination Technologies (IMG.L) will highlight its expertise and momentum in IoT and wearables at the EE Live! Conference and Expo, being held March 31st – April 3rd at the McEnery Convention Center in San Jose, CA.
Imagination is working closely with partners to enable creation of SoCs for IoT and wearable devices that feature extended battery life and enhanced security, as well as device and infrastructure ecosystems, all driven by the right IP solutions.
Says Kevin Kitagawa, director of strategic marketing at Imagination: “Imagination has all of the IP needed to create complete, class-leading IoT and wearable solutions, and our technologies are already powering numerous SoCs designed for these applications. Through industry initiatives such as the AllSeen Alliance, and key partners including Google, Ineda, Ingenic, Microchip Technology and others, we are building the ecosystems and technologies needed for a new generation of IoT and wearable SoCs.”
In its booth number 816 at EE Live!, Imagination will feature hands-on demonstrations and highlight many of its technologies for IoT and wearables including:
- MIPS Warrior CPUs: a highly scalable family of CPUs including the new MIPS M-class M51xx cores, which have features that make them ideal for IoT and wearables including DSP engine, small code size, hardware virtualization support and ultra-secure processing
- PowerVR GPUs: the de facto standard for mobile and embedded graphics including the new PowerVR Rogue 6XE G6050, one of the industry’s smallest OpenGL ES 3.0-compliant GPUs delivering high fillrate and exceptional efficiency—perfect for a range of high-end IoT devices
- Ensigma Series4 Explorer radio communications processors (RPUs): a unique universal and highly scalable solution for integrating global connectivity and broadcast communications capabilities into SoCs, including solutions for Wi-Fi and Bluetooth LE (low Energy)
- FlowCloud: an application-independent technology platform for emerging IoT and cloud-connected devices, enabling rapid construction and management of device-to-device and device-to-cloud applications.
- PowerVR Series5 video processors (VPUs): the most efficient multi-standard and multi-stream video decoders and encoders, which offer a range of solutions for video intensive IoT applications such as security cameras or wearable devices such as smart glasses
- PowerVR Raptor imaging processor cores: scalable and highly-configurable solutions which join other PowerVR multimedia cores to form a complete, integrated vision platform that saves power and bandwidth for today’s camera applications and other smart sensors
- Caskeid: unique, patented technology that delivers exceptionally accurate synchronized wireless multiroom connected audio streaming for audiophile-quality stereo playback with less than 25µs synchronization accuracy
- Codescape: a complete, proven and powerful debug solution that supports the full range of MIPS CPUs, offers Linux and RTOS awareness features, and provides heterogeneous debug of SoCs using one or more MIPS and Ensigma processors
Imagination will also feature IoT and wearable related products and technologies including:
- New MIPS-based IoT development platform “Newton” from Ingenic Semiconductor, which integrates CPU, Flash, LPDDR, Wi-Fi, Bluetooth, NFC, PMU and various sensors on a single board around the size of an SD card
Development boards for MIPS including those for Microchip Technology’s 32-bit PIC32MZ MCUs and a new a complete low-cost MIPS-based Android and Linux platform for system developers
- Comprehensive development tools for all MIPS CPUs, including the latest GNU tools for Linux and bare-metal embedded systems from Mentor Graphics’ Sourcery CodeBench, and Imperas’ high-speed instruction-accurate OVP models and QuantumLeap parallel simulation acceleration technology
- Smartwatches that are shipping today based on the MIPS architecture, including the SpeedUp Smartwatch as well as those from Tomoon, HiWatch, SmartQ, Geak and others
- Toumaz’ solutions for the SensiumVitals® System, an ultra-low power wireless patch remotely managed via Imagination’s FlowCloud technology
- FlowTalk and FlowAudio – Imagination’s solutions for connected audio and cross-platform V.VoIP/VoLTE, leveraging the FlowCloud
Imagination’s vice president of strategic marketing, Amit Rohatgi, will participate in a Technology Workshop during EE Live!, “The Role of Embedded Systems in the Internet of Everything,” sponsored by the Chinese American Semiconductor Professionals Association (CASPA). The event will be held on Wednesday, April 2nd, from 5:00 p.m. – 8:00 p.m. For more information and to register, visit http://www.caspa.com/node/6349.
About Imagination Technologies
Imagination is a global technology leader whose products touch the lives of billions of people throughout the world. The company’s broad range of silicon IP (intellectual property) includes the key multimedia, communications and general purpose processors needed to create the SoCs (Systems on Chips) that power all mobile, consumer, automotive, enterprise, infrastructure, IoT and embedded electronics. These are complemented by its unique software and cloud IP and system solution focus, enabling its licensees and partners get to market quickly by creating and leveraging highly differentiated SoC platforms. Imagination’s licensees include many of the world’s leading semiconductor manufacturers, network operators and OEMs/ODMs who are creating some of the world’s most iconic and disruptive products. See:www.imgtec.com.
Creating next-generation chips from the ground-up for wearables and IoT [Imagination Blog, April 1, 2014]
There has been a lot of momentum lately around Imagination’s initiatives and technologies focused on creating a new generation of chips built specifically for IoT and wearable use cases. We thought we’d take a moment to fill you in.
The problem
Today, low-end IoT devices and wearables typically use multiple general purpose chips to achieve microcontroller, sensor and radio functionality, leading to expensive, compromised solutions. At the high end, devices such as smartwatches use existing smartphone chips, leading to overpowered, expensive devices.
The solution from Imagination
To reach the incredible volumes predicted by analysts, SoCs for wearable devices and IoT must be designed from the ground-up. Working with our partners, Imagination is enabling the design of new chips that extend battery life, enhance data and device security and feature the right CPU, graphics, video and multi-standard connectivity solutions. We’re also focused on building the needed standards, operating environments, and other ecosystem technologies to support these chips.
Imagination is proud to already have our IP in such SoCs, and our customers are giving us great feedback on our wearables roadmap. Together with industry initiatives such as the AllSeen Alliance or the cool new Android Wear from Google, and key partners includingIneda Systems, Ingenic Semiconductor, Microchip Technology and others, we are taking a leading role in building the ecosystems and technologies needed for a new generation of SoCs.
Extending battery life
With the always-on requirement for sensors in most wearables and IoT devices, together with their tiny form factors, battery life is a more critical concern for designers than ever before. Using power and area efficient silicon IP is therefore a must.
In wearable and IoT applications that require a CPU, an intelligent hierarchy of CPUs optimized for specific tasks can lead to extremely low power consumption. For example, an SoC can use a MIPS CPU such as a new Warrior M-class core, which achieves the highest CoreMark/MHz scores for MCU-class processors, to perform the function of monitoring sensors and also to manage the connectivity peripherals. When the SoC needs to process or analyze data, the system can wake up other CPUs in the system to perform their dedicated tasks. Such an implementation offers key benefits for extending battery life in wearables and IoT devices.
Ineda, a developer of low-power SoCs, is uniting various Imagination IP cores in its ultra-low power Wearable Processing Units (WPUs) designed to reduce power consumption in a variety of devices, including fitness bands, smartwatches and IoT. With unique combinations of Imagination’s MIPS CPUs and highly efficient PowerVR GPUs, the new Ineda WPUs represent one of the first SoC architectures built specifically for this new generation of devices.
Ineda Systems’ WPUs will address the wearable platforms from a ground-up manner
Enhancing security
As more and more devices are connected to the cloud and each other, security becomes an ever-growing concern. Imagination has the right IP for public key infrastructure and crypto functions needed to provide trusted execution environments, secure boot, secure code updates, key protection, device authentication and IP/transport layer data security to transmit data to the cloud. Virtualization and security features across the range of MIPS Series5 Warrior CPU cores make them ideal for meeting next-generation security needs.
In space-constrained, low-power systems such as IoT or wearable devices, a virtualization based approach could be used to implement a multiple-guest environment where one guest running a real-time kernel manages the secure transmission of sensor data, while another guest, under RTOS control, can provide the multimedia capabilities of the system. For applications that demand an even higher level of security, the new MIPS Warrior M-class cores include tamper resistant features that provide countermeasures to unwanted access to the processor operating state. A secure debug feature increases the benefit by preventing external debug probes from accessing and interrogating the core internals.
MIPS M51xx CPUs support multiple guest operating systems
Driving new ecosystems and standardization efforts
Due to small device size, as well as a new and different functionality required in emerging IoT and wearable devices, much of the device and infrastructure ecosystems will be different than what’s needed for smartphones and other connected products. This includes standards in the areas of APIs, device-to-device communications, data analytics, device authentication, low-power connectivity and protocols, and even operating environments, which are critical to driving consumer and industry adoption.
At Imagination we are partnering with Google and other industry players on Android Wear, a project that extends Android to wearables, beginning with smartwatches. Already a strong player in the Android ecosystem, MIPS is one of the three CPU architectures fully supported by Google in each Android release, including the latest Android 4.4 KitKat.
Images from the Android Wear Developer Preview site
To drive ecosystem development for IoT, we’ve also recently joined the AllSeen Alliance, which has been formed to create an open, universal development framework to drive the widespread adoption of products, systems and services that support IoT. The goal is to enable companies and individuals to create interoperable products that can discover, connect and interact directly with other nearby devices, systems and services regardless of transport layer, device type, platform, operating system or brand.
Imagination’s own application-independent FlowCloud technology platform enables rapid construction and management of M2M connected services. Designed to address the needs of emerging IoT and cloud-connected devices, FlowCloud enables easy product registration and updates as well as access to partner-enabled services including FlowAudio, a cloud-based music and radio service that includes hundreds of thousands of radio stations, on-demand programs, podcasts and more. Imagination intends for FlowCloud to be easily integrated with products using the AllSeen Alliance framework.
Imagination’s FlowCloud enables device-centric services including registration, security, storage, notifications, updates and remote control
Flexible, multi-standard connectivity
Wearables and IoT devices today use existing connectivity standards, such as Wi-Fi or Bluetooth LE (Low Energy), but new standards, such as ultra-low power Wi-Fi extensions, are still in development. This means that choosing future-proofed, flexible solutions is a must for companies who want to create a product today that will still be viable when new standards are ratified.
Imagination’s programmable, multi-standard Ensigma radio processors (RPUs) can accommodate such emerging standards with a powerful and uniquely optimized balance of programmability and hardware configurability, delivering impressive functionality in compact silicon area.
The right IP for the application
Imagination’s IP is already integrated into wearable and IoT products that are shipping today. This includes a number of smartwatches that leverage the MIPS architecture and smart glasses with PowerVR graphics and video.
Imagination’s IP is already integrated into wearable products such as the SpeedUp Smartwatch, the world’s first Android 4.4 KitKat smartwatch
For example, Ingenic Semiconductor is offering a new MIPS-based IoT development platform called Newton. The Ingenic Newton platform integrates a MIPS-based XBurst CPU, multimedia (2D graphics, multi-standard VPU) low-power memory (mobile DDR3/DDR2/LPDDR and flash) 4-in-1 connectivity (Wi-Fi, Bluetooth, NFC, FM) and various sensors on a single board around the size of an SD card (find out more about Ingenic Newton here).
In addition, MIPS-based 32-bit PIC32MZ MCUs from Microchip Technology [all details are given here in the 2nd half of this post] are ideal for a number of wearable and IoT applications.
For designers of next-generation SoCs, Imagination’s broad IP portfolio offers scalable solutions for their specific application. This includes our MIPS Series5 Warrior CPUs including the new MIPS M-class M51xx cores, PowerVR Rogue GPUs including the PowerVR G6050, Ensigma Series4 Explorer RPUs with solutions for Wi-Fi, Bluetooth LE and more, PowerVR Series5 video processors (VPUs), PowerVR Raptor imaging processor cores, our unique Caskeid audio synchronization technology, and of course FlowCloud.
MIPS Powered Wearables from Imagination Technologies [RCR Wireless News YouTube channel, Jan 15, 2014]
Smart watches: The first wave of wearable and connected devices integrating Imagination IP [Imagination Blog, Jan 27, 2014]
Over the past few months, we’ve seen a new wave of announcements related to Internet of Things (IoT) and other ultra-portable devices integrating Imagination IP. One of the biggest buzz words right now is wearable devices; there were several wearable concepts introduced at CES 2014, covering any and every use case, from augmented and virtual reality or entertainment to fitness, health, and many more.
At Imagination, we are well prepared to deliver innovative hardware and software IP that has been specifically designed to address the rapid growth in demand for these applications. Imagination is the only IP company that can deliver a full suite of low-power, feature-rich technologies encompassing CPU, graphics, video, vision, connectivity, cloud services and beyond. Our market-leading PowerVR GPUs and VPUs, efficient MIPS CPUs, innovative Ensigma RPUs and other IP solutions create the perfect foundation for developing new processors for ultra low-power wearables that will be soon find their way into a myriad of devices such as smart watches, health and fitness devices and more.
MIPS and smart watches
One of the companies that have been at the forefront of innovation in the mobile and wearable market is Ingenic. Their MIPS-based XBurst SoC is an innovative MIPS32-based apps processor which redefines the performance and power consumption criteria for modern embedded SoCs.
Among the recent design wins, one interesting use case for the MIPS architecture is the smart watch. There were several smart watch designs on display on our booth at CES 2014; this article is a quick summary of what we and our partners were showcasing on the show floor.
The GEAK smart watch runs stock Android 4.1 out of the box, can be used to monitor your heartbeat and blood pressure, and acts as a pedometer or smartphone remote to snap pictures. The GEAK smart watch is a water-resistant (IP3X) device and comes with a 1.55″ color IPS screen.
- The NextONE smart watch from YiFang Digital uses the Android 4.1 OS to create
an open architecture system that can run any verified third party applications. The smart watch is customizable to every aspect of a user’s life, from communicating with work and friends to health and fitness. The NextONE smartwatch improves the smartphone experience by making the information a user wants accessible at any time.
- Tomoon T-Fire is another exciting smart watch design coming out of China. It has an innovative curved E-ink screen measuring 1.73″, it runs Android 4.3 and is expected to ship soon. It currently comes in three colors and promises to deliver on the fitness front, with a trio of sensors (gyroscope, g-sensor, compass).
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- SmartQ Z Watch promises to deliver an incredible standby time, can record motion data and even analyzes the quality of your sleep. It provides good water resistance, can pair up with your smartphone and tablet and doubles as an MP3 player too.
The smart wearables of the future
Wearable electronics cannot accommodate the larger batteries of their bigger counterparts (smartphones, tablets) so ultra-portable devices must use SoCs that have low power consumption. Because our technologies have been built around efficiency, we can help our partners design highly competitive solutions that enable them to achieve design wins in multiple markets. Companies looking for proven, low power multimedia and connectivity IP can rely on Imagination to provide the building blocks for IoT-ready chips.
A recent example is Ineda who have licensed PowerVR GPU and MIPS CPU IP to design System-on-Chip solutions for portable consumer electronics like wearable devices. Ineda CEO Dasaradha Gude says that Imagination’s IP cores provide the power efficiency required for wearable devices to succeed but also accelerate time to market, since everything they needed was provided by Imagination which simplified all the integration work.
Smart glasses: The first wave of wearable and connected devices integrating Imagination IP [Imagination Blog, Jan 23 2014]
Over the past few months, we’ve seen a new wave of announcements related to Internet of Things (IoT) and other ultra-portable devices integrating Imagination IP. One of the biggest buzz words right now is wearable devices; there were several wearable concepts introduced at CES 2014, covering any and every use case, from augmented and virtual reality or entertainment to fitness, health, and many more.
At Imagination, we are well prepared to deliver innovative hardware and software IP that has been specifically designed to address the rapid growth in demand for these applications. Imagination is the only IP company that can deliver a full suite of low-power, feature-rich technologies encompassing CPU, graphics, video, vision, connectivity, cloud services and beyond. Our market-leading PowerVR GPUs and VPUs, efficient MIPS CPUs, innovative Ensigma RPUs and other IP solutions create the perfect foundation for developing new processors for ultra low-power wearables that will be soon find their way into a myriad of devices such as smart watches, health and fitness devices and more.
PowerVR and smart glasses
An example of a type of wearable device that has benefited from Imagination’s IP is smart glasses. Google Glass has been the first; featuring a Texas Instruments OMAP4430 processor with a PowerVR SGX540 GPU, Glass is able to take pictures, record videos, search the internet, and navigate maps.
But in the hand of ingenious developers, it can do so much more. For example, a recent article in the MIT Technology Review highlights an app that can recognize objects in front of a person wearing a Google Glass device.
This type of functionality opens up a whole new range of applications related to computer vision and augmented reality, two applications where wearables have clear potential.
However, there were multiple PowerVR-based smart glasses introduced at CES 2014:
- Recon Instruments introduced Snow2, an iPhone-connected HUD (Heads-Up Display) for winter sports. The Recon Snow2 project is a collaboration between Recon and Oakley and can be found as a complete kit called Oakley Airwave 1.5. Recon however is working with multiple companies to build several products that are tuned to their requirements. Recon Snow2 features an integrated GPS and can can display your speed, altitude, location, and act as a navigation instrument. For example, there is an iOS app that allows you to share your position on a map and locate your friends or family on the slopes.
- XOne is the first product from startup XOEye Technologies and took five years to design. XOne is a pair of safety glasses designed to improve efficiency and enhance safety for skilled labor jobs. The glasses rely entirely on audio and LEDs to communicate messages to the wearer. XOne integrates two 5MPx cameras (one inside each lens), speakers and a microphone, a gyroscope, and an accelerometer; the system is powered by a TI OMAP 4460 processor, running a custom version of Linux designed for enterprise use.
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- The Vuzix M100 is one of the first commercially available smart glasses. They are an Android-based wearable computer, featuring a monocular display, recording features and wireless connectivity capabilities. Vuzis M100 has been designed to cover a range of applications; powerful, small and light, the M100 is well suited for a variety of industrial, medical, retail and prosumer users.
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- The Epson Moverio BT-200 smart glasses are designed for users who like to enjoy their multimedia and do their gaming on a pair of glasses. Epson have put a lot of effort into integrating the technology (an OMAP processor) with the physical design. Even better, the smart glasses run Android 4.0.4 and apps from the Epson store; another unique feature is how users interact with the device, which is mainly done via a hand-held touchpad controller wired to the glasses. Epson has been named a 2014 CES Innovations Awards honoree in wearable tech for its Moverio BT-200 smart glasses.
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- Lumus generated a lot of attention around its DK-40 wearable smart glasses at CES. They were very eager to show off the new developer unit in public focusing on how the monocular headset overlays a full VGA digital image over the right eye instead of using a small window for notifications. Lumus DK-40 runs Android, includes an OMAP processor and comes in multiple colors.
I hope you’ve enjoyed our recap of some of the most interesting smart glass designs revealed at CES 2014. If you are interested in this category of devices and want to know more about the wearable gadgets that use our IP, make sure you follow us on Twitter (@ImaginationPR) and keep coming back to our blog.
Imagination and Google partner up for Android Wear and the wearable revolution [Imagination Blog, March 24, 2014]
Earlier this week Google announced a developer preview of Android Wear, a mobile operating system designed to extend the Android experience to wearable devices. This initiative will help jumpstart developers building innovative applications specifically targeting the next generation of innovation in wearables. The initial focus is on the smartwatch space and leverages the rich notification APIs already defined in Android.
Android Wear extends the Android platform to wearables, starting with a familiar form factor — watches. Download the developer preview at: developer.android.com/wearGoogle is using this developer preview to give app developers the chance to experiment with enhanced notifications (e.g. weather, sports scores, navigation, etc.) for their applications to display on the smaller screen of smartwatches. For example, Android Wear supports notifications on a watch similar to how Google Now displays notifications on the smartphone. The next step for Google is to publish a full SDK that allows app developers to create complete, smartwatch-centric applications.
Delivering the ultimate wearable experience with MIPS processor IP
Imagination has been a pioneer in delivering ultra-low power technologies across its entire IP portfolio. Following the acquisition of MIPS, one of the first things we did was to scrutinize all the CPUs from low end to high end to ensure we applied our leadership in low power design to MIPS CPUs. As a result, we believe MIPS is the ideal CPU for wearables, enabling our partners to build some of the most innovative solutions around for this growing market.
This year at MWC, wearables-focused startup Ineda demonstrated its ultra-low power Wearable Processor Unit (WPU) SoCs which deliver exceptional low power consumption. Ineda’s SoC devices integrate multiple IP processors from Imagination, including MIPS CPUs and PowerVR GPUs. Also, SpeedUp Technology announced its first wearable technology product, the SpeedUp SmartWatch, a revolutionary wearable device which incorporates an ultra-low power MIPS-based CPU from Ingenic.
Imagination is a Google launch partner for Android Wear – something we’re pretty proud of. Already a strong player in the Android ecosystem, Imagination’s MIPS architecture is one of the three CPU architectures fully supported by Google in every Android release including the latest Android 4.4 KitKat.
All MIPS CPUs are optimized to offer the best Android experience on smartphones, tablets, wearables and other mobile devices
Low power, high performance MIPS CPUs already power billions of products around the globe. Thanks to a flexible architecture that scales from entry-level 32-bit embedded processors to some of the industry’s highest performing 64-bit CPUs, MIPS CPUs pave the way for next-generation embedded designs, including a growing presence in wearables. The Series5 Warrior generation includes two new processors (MIPS M5100 and M5150) that provide key features ideal for wearables such as a high-performance DSP engine, small code size, virtualization, and ultra-secure processing. All Series5 Warrior CPUs deliver industry-leading CoreMark performance in a very efficient area and power envelope.
Look for a MIPS-based smartwatch in a store near you
Several of our licensees are working very hard to deliver MIPS-based, Android Wear-compliant devices that will be available in the market once the operating system is officially released.
By being a launch partner, we will work very closely to ensure that Android Wear will be optimized for MIPS CPUs as well as our other IP technologies such as PowerVR graphics, video and vision, and Ensigma RPUs.
The list of members in the Android Wear alliance includes several leading consumer electronics manufacturers (Asus, HTC, LG, Motorola and Samsung), chip makers (Broadcom, Intel, Mediatek and Qualcomm) and fashion brands (the Fossil Group), all keen to bring you watches powered by the new operating system later this year.
The list of official Android Wear partners
For more info about Android Wear and what was announced, visit:
- Google and Android Developers blog posts on the Android Wear Announcement http://officialandroid.blogspot.com/
- New Google Developers website: http://developer.android.com/wear
- Android Wear on the commercial website: www.android.com/wear
Make sure you follow Imagination on Twitter (@ImaginationPR, @MIPSGuru) for the latest news and announcements from the wearable ecosystem.
I. Microchip Technology
From: IoT Era excites Semiconductor Players [Electronics Maker, May 6, 2014]
(other than Microsochip Technology companies are covered in the Wearables Trend and Supply Chain, Samsung Gear Fit as the state-of-the-art wristband wearable, i.e. the hybrid of a smartwatch and a fitness band, as a demonstration [‘Experiencing the Cloud’, May 17, 2014] post)
…
Linear Technology
…
STMicroelectronics
… (see in Wearables Trend and Supply Chain, Samsung Gear Fit as the state-of-the-art wristband wearable, i.e. the hybrid of a smartwatch and a fitness band, as a demonstration [‘Experiencing the Cloud’, May 17, 2014])
InvenSense, Inc.
… (see in Wearables Trend and Supply Chain, Samsung Gear Fit as the state-of-the-art wristband wearable, i.e. the hybrid of a smartwatch and a fitness band, as a demonstration [‘Experiencing the Cloud’, May 17, 2014])
Texas Instruments
…
Microchip Technology [https://www.facebook.com/microchiptechnology]
Mike Ballard, Senior Manager, Home Appliance Solutions Group, Microchip Technology Inc.
Microchip has many devices that are well situated to enable IoT functionality, such as 8, 16 and 32-bit PIC® microcontrollers, analog, mixed-signal, memory, and embedded Wi-Fi® and Bluetooth® modules. In addition, IoT designers can take advantage of Microchip’s flexible development environment, broad connectivity solutions and product longevity.
Microchip is so broad based, with 80,000+ global customers, that we do not see any singular market or application that will drive our growth in IoT. Our customer value proposition is that we provide a very broad embedded portfolio, including both the hardware and software solutions to help companies create their IoT products.
Microchip has a significant number of products that fit well into the IoT markets. We have close relationships with our customers and have been incorporating these technologies into our products, based on their feedback. Technologies such as XLP in our MCUs (which enables low-power designs), Wi-Fi Modules (Microchip offers two approaches, giving customers flexibility), and power-measurement devices, all enable our customers to meet their design and cost goals. In addition, we have been acquiring companies and technologies to ensure that we continue to meet these markets’ needs today and in the future.
What is Deep Sleep [MicrochipTechnology YouTube channel, April 22, 2009] with which the minimal power consumption could be as low as 20 nA which allows years of operation on a single battery:
Microchip Technology Inc., December 12, 2013
Our Home Appliance Solutions Group can help you implement the new features and functionality needed for your next design. This short video introduces you to our Induction Cooktop Reference Design, which can significantly shorten your design cycle: http://mchp.us/1hI8kip
Induction Cooktop Reference Design [MicrochipTechnology YouTube channel, Dec 5, 2013]
microchip.com/appliance: Home Appliance
Appliance manufacturers face numerous challenges in today’s ever-changing global market. Government regulations, customer expectations, competitive forces and application innovations are fueling the integration of new technologies into many appliances. Bringing these technology advancements to market can be even more challenging with shorter deadlines, the pressure to maintain and grow market share and the constant need to innovate. In addition, finding partners with technical solutions to enable these goals can be daunting and drain your resources.
Microchip Technology can help you implement the new features and functionality required for your next appliance design. By providing Microchip’s solutions for user interface, motor control, sensing, connectivity and more, your design teams can focus on implementing the application.
Microchip’s cost-effective tools enable your design to reach the market faster. Our free, award winning MPLAB®X Integrated Design Environment (IDE) provides a single development platform for all of our 8-, 16- and 32-bit microcontrollers and 16-bit Digital Signal Controllers (DSCs). Microchip makes it easy to develop your code and migrate to higher performance solutions as needed. Learning curves are minimized even when changing cores due to additional features, increased code size or the need for more computing power.
MIPS MCUs Outrun ARM [Processor Watch from The Linley Group, Feb 18, 2014]
Author: Tom R. Halfhill
Microchip’s newest 32-bit microcontrollers not only match the features of their Cortex-M4 competitors but also achieve higher EEMBC CoreMark scores. The new PIC32MZ EC family is powered by a MIPS microAptiv CPU core running at 200MHz—a speed demon by MCU standards.
These MCUs have more memory than comparable chips (up to 2MB of flash and 512KB of SRAM) plus Ethernet, Hi-Speed USB2.0, an LCD interface, and a cryptography accelerator. An early sample scored 654 CoreMarks—the highest EEMBC-certified score for any 32-bit MCU executing from internal flash memory.
Microchip’s earlier PIC32MX family uses the smaller MIPS32 M4K core running at a maximum clock speed of 100MHz. The microAptiv CPU in the new family not only runs twice as fast but also supports the microMIPS 32-bit instruction-set architecture. MicroMIPS combines 16- and 32-bit instructions to achieve better code density than previous MIPS32 cores or even Cortex-M cores using 16/32-bit Thumb-2 instructions. Microchip claims the PIC32MZ family has 30% better code density than similar ARM-based MCUs. Also, microAptiv adds 159 new signal-processing instructions.
The PIC32MZ family is designed for high-end controller applications, such as vehicle dashboard systems, building environmental controls, and consumer-appliance control modules. Some PIC32MZ chips will begin volume production in March, and the remainder by mid-year. Prices for 10,000-unit volumes will range from $6.68 to about $10—relatively expensive for MCUs but reasonable for the performance and features.
Leading performance and superior code density for new microAptiv-based PIC32MZ 32-bit MCU family from Microchip [Imagination Blog, Nov 25, 2013]
Although mainly known for our leadership position in CPU IP for digital home and networking, the MIPS architecture has recently seen rapid growth in the 32-bit microcontroller space thanks to the expanding list of silicon partners that are offering high-performance, feature-rich and low-power solutions at affordable price points.
The most recent example of our expansion into MCUs is the 200MHz 32-bit PIC32MZ family from Microchip. PIC32MZ MCUs integrate our microAptiv UP CPU IP core which enables Microchip to offer industry-leading performance at 330 DMIPS and 3.28 CoreMark™/MHz.
The PIC32MZ comes fully loaded with up to 2MB of Dual-Panel Flash with Live Update, 512KB SRAM and 16KB Instruction cache and 4KB data cache memories. This newest family in the PIC32 portfolio also offers a full suite of embedded connectivity options and peripherals, including 10/100 Ethernet MAC, Hi-Speed USB MAC/PHY (a first for PIC® MCUs), audio, graphics, crypto engine (supporting AES, 3DES, SHA) and dual CAN ports, all vital in supporting today’s complex applications.
By transitioning to the new MIPS microAptiv core, the PIC32MZ family offers a more than 3x increase in performance and better signal processing capabilities over the previous M4K-based PIC32MX families. In addition, the microAptiv core includes an Instruction Set Architecture (ISA) called microMIPS that reduces code size by up to 30% compared to executing 32-bit only code. This enables the PIC32MZ to load and execute application software in less memory.
The MIPS microAptiv family is available in two versions: microAptiv UC and microAptiv UP. microAptiv UC includes a SRAM controller interface and Memory Protection Unit designed for use in real-time, high performance low power microcontroller applications that are controlled by a Real Time OS (RTOS) or application-specific kernel. microAptiv UP contains a high performance cache controller and Memory Management Unit which enables it to be designed into Linux based systems.
A block diagram of the microAptiv UP CPU IP core inside PIC32MZ MCUsWhy choose MIPS32-based CPU IP for your MCUs?
MIPS-based MCUs are used in a wide and very diverse set of applications including industrial, office automation, automotive, consumer electronic systems and leading-edge technologies such as wireless communications. Furthermore, we’ve recently seen growing demand from the wearable and ultra-portable market; companies targeting these markets are looking to silicon IP providers like Imagination to deliver performance and power efficient solutions that can be easily integrated in fully-featured products.
CPU IP cores for microcontrollers need to be all-round flexible designs that are able to deliver higher levels of performance efficiency, improved real-time response, lower power and a broad tools and developer ecosystem. And the requirements continue to grow, especially with the new challenges presented by designing for the Internet of Things: better security, the ability to create more complex RTOS-controlled software and the ability to support a growing number of interfaces.
The microAptiv and future MIPS Series5 ‘Warrior’ M-class cores are perfectly positioned to provide an ideal 32-bit MCU solution for these next-generation applications. We understand that picking the right processor architecture is a key decision criterion to achieving performance, cost and time-to-market objectives in a MCU product. This is why we’ve made sure that the MIPS32 architecture enables our partners to design higher performance, lower power solutions with more advanced features and superior development support.
In the words of Jim Turley from his “Micro-Super-Computer-Chip‘ article inside the EE Journal: “With sub-$10 chips and sub-$150 computer boards, it looks like MIPS took over the world after all.”
We will be demonstrating the PIC32MZ on a Microchip multimedia board at the Embedded World 2014 event (February 25th – 27th) in in Nürnberg, Germany, so make sure you drop by our booth if you are attending the conference. In the meantime, follow us on Twitter (@ImaginationPR and @MIPSGuru) for the latest news and announcements from Imagination and its partners.
Microchip’s PIC32MZ 32-bit MCUs Have Class-Leading Performance of 330 DMIPS and 3.28 CoreMarks™/MHz; 30% Better Code Density [Microchip press release, Nov 18, 2013]
New 24-Member Family Integrates 2 MB Flash, 512 KB RAM,
28 Msps ADC, Crypto Engine, Hi-Speed USB,
10/100 Ethernet, CAN and Many Serial Channels
Microchip Technology Inc., a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, today announced the new 24-member PIC32MZ Embedded Connectivity (EC) family of 32-bit MCUs. It provides class-leading performance of 330 DMIPS and 3.28 CoreMarks™/MHz, along with dual-panel, live-update Flash (up to 2 MB), large RAM (512 KB) and the connectivity peripherals—including a 10/100 Ethernet MAC, Hi-Speed USB MAC/PHY (a first for PIC® MCUs) and dual CAN ports—needed to support today’s demanding applications. The PIC32MZ also has class-leading code density that is 30% better than competitors, along with a 28 Msps ADC that offers one of the best throughput rates for 32-bit MCUs. Rounding out this family’s high level of integration is a full-featured hardware crypto engine with a random number generator for high-throughput data encryption/decryption and authentication (e.g., AES, 3DES, SHA, MD5 and HMAC), as well as the first SQI interface on a Microchip MCU and the PIC32’s highest number of serial channels.
View a brief presentation: http://www.microchip.com/get/1WEC
Embedded designers are faced with ever-increasing demands for additional features that require more MCU performance and memory. At the same time, they are looking to lower cost and complexity by utilizing fewer MCUs. The PIC32MZ family provides 3x the performance and 4x the memory over the previous-generation PIC32MX families, along with a high level of advanced peripheral integration. For applications requiring embedded connectivity, the family includes Hi-Speed USB, Ethernet and CAN, along with a broad set of wired and wireless protocol stacks. Many embedded applications are adding better graphics displays, and the PIC32MZ can support up to a WQVGA [400×240] display without any external graphics chips. Streaming/digital audio applications can take advantage of this family’s 159 DSP instructions, large memory, peripherals such as I2S, and available software.
Field updates are another growing challenge for design engineers and managers. The PIC32MZ’s 2 MB of internal Flash enables live updates via dual independent panels that provide a fail-safe way to conduct field updates while operating at full speed.
“Our new PIC32MZ family was designed for high-end and next-generation embedded applications that require high levels of performance, memory and advanced-peripheral integration,” said Rod Drake, director of Microchip’s MCU32 Division. “The PIC32MZ enables designers to add features such as improved graphics displays, faster real-time performance and increased security with a single MCU, lowering both cost and complexity.”
The PIC32MZ is Microchip’s first MCU to employ Imagination’s MIPS microAptiv™ core, which adds 159 new DSP instructions that enable the execution of DSP algorithms at up to 75% fewer cycles than the PIC32MX families. This core also provides the microMIPS® instruction-set architecture, which improves code density while operating at near full rate, instruction and data cache, and its 200 MHz/330 DMIPS offers 3x the performance of the PIC32MX.
“Microchip is a flag-bearer for the MIPS architecture in microcontrollers, having created its performance-leading PIC32 line around MIPS. Additionally, Microchip was a valued partner in defining the feature set for the new MIPS microAptiv CPU, which is designed to fulfill next-generation application demands for increased performance and functionality,” said Tony King-Smith, EVP Marketing, Imagination Technologies. “With its new microAptiv-based PIC32MZ family, Microchip is again taking MCU performance and feature innovation to new levels. Imagination is delighted with this latest achievement of our strategic relationship with Microchip to address ever-evolving market needs.”
Development Support
Microchip is making four new PIC32MZ development tools available today. The complete, turn-key PIC32MZ EC Starter Kit costs $119, and comes in two flavors to support family members with the integrated crypto engine (Part # DM320006-C) and those without (Part # DM320006). The Multimedia Expansion Board II (Part # DM320005-2), which is available at the introductory rate of $299 for the first six months and can be used with either Starter Kit to develop graphics HMI, connectivity and audio applications. The 168-pin to132-pin Starter Kit Adapter (Part # AC320006, $59) enables development with Microchip’s extensive portfolio of application-specific daughter boards. The PIC32MZ2048EC Plug-in Module (Part # MA320012, $25) is available for existing users of the Explorer 16 Modular Development Board. For more information and to purchase these tools, visit http://www.microchip.com/get/JDVB.
Pricing & Availability
The first 12 members of the PIC32MZ family are expected starting in December for sampling and volume production, while the remaining 12, along with additional package options, are expected to become available at various dates through May 2014. The crypto engine is integrated into eight of the PIC32MZ MCUs, and there is an even split of 12 MCUs with 1 MB of Flash and 12 MCUs with 2 MB of Flash. Pricing starts at $6.68 each in 10,000-unit quantities. The superset family members and their package options are the 64-pin QFN (9×9 mm) and TQFP (9×9 mm) for the PIC32MZ2048ECH064; 100-pin TQFP (12×12 and 14×14 mm) for the PIC32MZ2048ECH100; 124-pin VTLA (9×9 mm) for the PIC32MZ2048ECH124; and 144-pin TQFP (16×16 mm) and LQFP (20×20 mm) for the PIC32MZ2048ECH144. The superset versions with an integrated crypto engine are the PIC32MZ2048ECM064, PIC32MZ2048ECM100, PIC32MZ2048ECM124 and PIC32MZ2048ECM144.
PIC32MZ EC Family
Device Details (Non Crypto)
Device Details (Crypto Engine)For more information, contact any Microchip sales representative or authorized worldwide distributor, or visit Microchip’s Web site athttp://www.microchip.com/get/ESJG. To purchase products mentioned in this press release, go to microchipDIRECT or contact one of Microchip’s authorized distributors.
Follow Microchip
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Microchip’s New Cloud-Based Development Platform Now Available on Amazon Web Services Marketplace [Microchip press release, Oct 22, 2013]
Allows Embedded Engineers to Easily Connect Designs
to Amazon EC2 Instances;
Bridges Cloud and Embedded Worlds, Enabling Internet of Things
Microchip Technology Inc., a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, today announced a simple Cloud Development Platform that is available on the Amazon Web Services (AWS) Marketplace and enables embedded engineers to quickly learn cloud based communication. Microchip’s platform provides designers with the ability to easily create a working demo that connects an embedded application with the Amazon Elastic Compute Cloud (EC2) service. At the heart of this platform is Microchip’s Wi-Fi® Client Module Development Kit (Part # DM182020), which offers developers a simple way to bridge the embedded world and the cloud, to create applications encompassing the Internet of Things.
A rapidly growing number of embedded engineers need to add cloud connectivity to their designs, but have limited experience in this area. Microchip’s new Cloud Development Platform builds designer confidence by making it quick and easy for them to get up and running on the proven Amazon EC2 cloud infrastructure.
Amazon EC2 is a Web service that provides scalable, pay-as-you-go compute capacity in the cloud. It is designed to make Web-scale computing easier for developers.
“I view this as a huge step forward for corporations who produce embedded products, to quickly develop infrastructure and connect their devices to the cloud,” said Mike Ballard, senior manager of Microchip’s Home Appliance Solutions Group and leader of its Cloud Enablement Team. “With the vast amount of expertise and scalability provided by AWS, developers can easily customize their connectivity instances and the user’s experience.”
“With Microchip’s Wi-Fi Client Module Development Kit available via our AWS Marketplace, customers can easily learn to connect embedded products to AWS,” said Sajai Krishnan, GM, AWS Marketplace. “This is an effective step to help bridge the embedded world and the cloud.”
Pricing & Availability
Microchip’s Cloud Development Platform is available today at http://www.microchip.com/get/R837. As part of this platform, its Wi-Fi Client Module Development Kit (Part # DM182020) is available for purchase today for $99, at http://www.microchip.com/get/0D84. For additional information, contact any Microchip sales representative or authorized worldwide distributor, or visit Microchip’s Web site athttp://www.microchip.com/get/ST1C. To purchase products mentioned in this press release, go to microchipDIRECT or contact one of Microchip’s authorized distribution partners.
Ineda Systems
Smart Move [Business Today [India], May 11, 2014]
Why venture funds are rushing to back Ineda, maker of chips for wearable devices.
Ineda Systems is just the sort of company you’d expect from Dasaradha R. Gude, who has spent a large part of his career in the world of processors. “We are processors” is how he describes himself and his team of nearly 200 people.
Gude, or GD as he is known to many of his colleagues and business associates, is clearly excited about the power of wearable chips. Ineda – the name is derived from ‘integrated electronics designs for advanced systems’ – designs chips for use in wearable devices.
From 2007 to 2010, Gude was Corporate Vice President at Advanced Micro Devices (AMD) Inc, and later Managing Director at AMD India. He founded Ineda in 2011, and members of his team have previously worked in global companies such as AMD and Intel. He says: “They are people with courage to leave big companies and step out to do something innovative.”
To his customers, he plans to offer chips in sizes of five, seven, nine and 12 square millimetres, which can fit into wearable devices such as smart watches, health and fitness trackers, and pretty much anything that needs to be connected to the emerging ‘Internet of things’ which allows users to monitor connected devices from a long distance.
He promises chips that not only go easy on battery life, but also versions that can provide a range of features, almost like a smartphone. He says his potential customers are leaders in wearable technology, who would need tens of millions of chips a year, and this would bring his costs down.
The going has been good so far for Ineda. The company has just received funding from the US-based Walden Riverwood Ventures, from the venture capital arms of Samsung and Qualcomm, and a UK-based research and development company called Imagination Technologies. The total funding is to the tune of $17 million or Rs 103 crore, and Gude intends to use the money to ensure that the chips attain stability for mass production. In April 2013, Ineda raised $10 million (more than Rs 60 crore), with Imagination Technologies as the lead investor.
The chips will be manufactured in Taiwan, and Gude is in talks with about two dozen potential customers, big names in the wearable technology market such as Nike and Fitbit. “Because we have a unique proposition and will need huge volumes, we are talking to the really big guys,” he says.
Clearly, wearable technology is a growing market. Gude says it is already worth a couple of billion dollars globally, and is expected to be a $10-billion industry by 2016. Everyone, from Google to Intel to fitness companies, has its eye on this market. For instance, Theatro, a US-based company, is developing voice-controlled wearable computers for the retail and hospitality segments of the enterprise market. It emerged from stealth mode in December 2013 when it announced its product’s commercial availability and relationship with its first customer, The Container Store. Its tiny 35-gm WiFi-based wearable device enables voice-controlled human-to-human interaction (one-to-one, group and store-to-store) and replaces two-way radios. It also enables voice-controlled human-to-machine interaction with, say, in-store systems for inventory, pricing and loyalty programmes. Another potential use is in-store employee location-based services and analytics.
There is so much excitement about wearable technology that some companies are even crowdsourcing ideas. For instance, Intel has launched its ‘Make It Wearable’ challenge, which offers prize money to the best real-world applications submitted by designers, scientists and innovators.
So Ineda’s chips could be used in devices such as Google Glass, smart watches, and Nike’s FuelBand. And when does Ineda expect its chips to become commercially available? “End of this year or the by the first quarter of 2015,” says Gude.
He says that at the moment, he has no direct competitor with whom he can do an apples-to-apples comparison. His rivals are either too big and expensive, or too small with few functionality options. He positions Ineda somewhere in between in terms of functionality and price. How the market will respond remains to be seen, but investors are clearly interested.
Ineda Systems Delivers Breakthrough Power Consumption for Wearable Devices and the Internet of Things [press release, April 8, 2014]
Extends Battery Life for Wearable Devices Up to a Month
Ineda Systems, a leader of low-power SoCs (system on a chip) for use in both consumer and enterprise applications, today announced its Dhanush family of Wearable Processing Units (WPU™). The Dhanush WPU family supports a large range of wearable devices including fitness bands, smart watches, glasses, athletic video recorders and the Internet of Things. The Dhanush WPUs will enable a new industry milestone for always-on battery life of up to one month.
The Dhanush WPU is powered by Ineda’s patent pending Hierarchical Computing architecture. Dhanush is sampling to tier-one customers now, and will be available in volume production in the second half of 2014.
The Hierarchical Computing architecture, along with low power, high-performance MIPS-based microprocessor cores and PowerVR mobile graphics and video processors, enable the Dhanush WPU to offer leading performance with unprecedented low power consumption. The Dhanush family of SoCs also supports a scalable range of connectivity from Bluetooth LE through Bluetooth and Wi-Fi to address a range of applications.
“The Ineda engineering team in India has developed an innovative, low-power architecture designed specifically for wearable devices,” said Dasaradha Gude, CEO of Ineda Systems.
“The Dhanush family of WPUs offers better power consumption by an order of magnitude than smart phone processors that are currently being retrofitted for wearable devices.”
“The smart phone market grew substantially with the advent of smartphone-specific dedicated application processors. Dhanush WPU SoCs will enable a similar transformation in the wearable market segment,” Gude added.
Dhanush WPU
The Dhanush WPU is an industry-first wearable SoC that addresses all the needs of the wearable device market. It features Hierarchical Computing architecture that allows applications and tasks to run at the right power optimized performance and memory footprint and has an always-on sensor hub optimized for wearable devices. The Dhanush WPU family consists of products – Nano, Micro, Optima and Advanced – which are designed for specific applications and product segments. Each of these products will aim to provide 30-day always-on battery life, up to 10x power consumption reduction compared to the current generation of application processors and be available at consumer price points.
“Ineda Systems is bringing the first wearable-specific chipset design to market,” said Chris Jones, VP and principal analyst at Canalys. “Strict power constraints are the greatest technological challenge for smart wearables, and Ineda is the first company taking this challenge truly seriously at the SoC level with Dhanush. Always-on sensor functionality is also critical and inherent to its design.”
The Dhanush family of SoCs comes in four different tiers that are designed for specific implementations:
- Dhanush Advanced: Designed to include all the features required in a high-end wearable device – rich graphic and user interface – along with the capability to run a mobile class operating system such as Android™.
- Dhanush Optima: This is a subset of the Dhanush Advanced and retains all the same features except the capability of running a mobile class operating system. It offers enough compute and memory footprint required to run mid-range wearable devices.
- Dhanush Micro: Designed for use in low-end smartwatches that have increased compute and memory footprint. This contains a sensor hub CPU subsystem that takes care of the always-on functionality of wearable devices.
- Dhanush Nano: Designed for simple wearable devices that require microcontroller-class compute and memory footprint.
Hierarchical Computing Architecture
Hierarchical Computing is a tiered multi-CPU architecture with shared peripherals and memory. This architecture allows multiple CPUs to run independently and together to create a unified application experience for the user – allowing optimal use of CPUs per use-case for power efficient performance.
With Hierarchical Computing, all the CPUs can be individually or simultaneously active, working in sync while handling specific tasks assigned to them independently. Based on the mode of operation and the applications being used, the corresponding CPU is enabled to provide optimal performance at optimal power consumption. Resource sharing further enables Hierarchical Computing to work on the same hardware resources at different performance and power levels.
Ineda’s reference design, SDK and APIs enable OEMs and third-party application developers to seamlessly realize the benefits of the Hierarchical Computing architecture and provide a better user experience for their end products.
Ineda Systems plans to begin producing its WPU this year and will offer multiple SoC variations that will correspond with a specific class of wearable device. Ineda’s development kits are available for evaluation to select customers today.
About Ineda Systems
Ineda Systems, Inc. (pronounced “E-ne-da”) is a startup company founded by industry veterans from the United States and India with an ultimate goal of becoming a leader in developing low power SoCs for use in both consumer and enterprise applications. The advisory and management team has world-class experience working in both blue chip companies as well as fast-paced technology startups. Ineda’s expertise is in the area of SoC/IP development, architecture and software that is necessary to design silicon and systems for next generation of low power consumer and enterprise applications.
The company has offices in Santa Clara, California, USA and Hyderabad, India.
Ineda Systems, Inc. has applied for the trademark of WPU. Android is a trademark of Google Inc. All other trademarks used herein are the property of their respective owners.
Justin Rosenstein’s (Asana) evangelism about the spirituality, technology and the wonderful prospects of “The One Human Project for Global Thriving”
OR from ME to WE (see also: Justin Rosenstein of Asana: Be happy in a project-oriented teamwork environment made free of e-mail based communication hassle [‘Experiencing the Cloud’, May 8, 2014])
The Why and How of Work [Chicago Ideas Week – Work: Fueling Performance, Oct 16, 2013]
The best advice I have for leaders and teams [asana blog, Jan 14, 2014] Recently I spoke at Chicago Ideas Week, where I distilled some of the best advice I have after ten years of studying and leading teams. We’re excited to share the video.The first half of the talk is about the purpose of work, and how I’ve found a deep sense of personal satisfaction from doing work in service of helping humanity thrive. The second half (starting at 7:10) provides three concrete strategies, which I’ve found make teams wildly more effective in accomplishing their goals – all by achieving clarity. I hope you enjoy it.
Justin Rosenstein has worked at some of the most successful start ups the world has every seen (Facebook, anyone?), and now he is putting his experiences to work with his new company Asana. He analyzes the “why” and “how” of work to offer tips on productivity, clarity in the workplace and success.
Shifting from ME to WE. Voice your commitment to dedicate your work to global thriving. [One Project – Help Humanity Thrive, March 1, 2013 –> May 4, 2014] http://twitter.com/oneproject
Join us.
Sign up to learn about how we can work together.
…
Justin Rosenstein’s keynote at the Wisdom 2.0 conference on shifting from Me to We, the philosophy behind One Project.
Do Great Things – Your Role in the Human Project: Justin Rosenstein [Wisdom2conf YouTube channel, March 30, 2013]
From Wisdom 2.0 [at wellfesto by Brynn Harrington, Feb 25, 2013]
…
- Moving from me –> we. This was the main theme of a presentation by Justin Rosenstein, co-founder of Asana, but it came out in lots of different ways throughout the conference. It’s the simple idea that mindfulness combined with compassion may be much more powerful than mindfulness alone. It’s about looking inward for grounding and energy…and then directing that power outward to help our neighbors, our society, and our world. The most powerful way I heard this message was in a lunchtime conversation I had with a young designer who shared her (extraordinarily evolved) point-of-view that “if you live a life of service, everything just falls into place.”
…
Justin Rosenstein, Asana, in conversation with Enrique Allen, Designer Fund [Bloomberg Businessweek Design Conference 2014, March 10, 2014]
From “Me” to “We”: Are You Ready to Shift? [by Keith Powers CEO, Zaya.org on The Huffington Post, March 6, 2013]
In 2011 Dustin Moskovitz and Justin Rosenstein launched Asana, a collaborative task management application that they said would improve “the way teams communicate and collaborate.” They generated a lot of buzz at the time because of their rock-star engineer status and track records at Facebook, and it turns out the buzz was justified. Asana is now the first tool I hear mentioned when someone asks, “What application should we use to manage all this work?” Now, together with the team he and Dustin have built at Asana, Justin has once again captured my attention.
Last week, I stumbled upon a live feed from the Wisdom 2.0 Conference. Justin was on stage giving a talk called, “Do Great Things: Understanding and Compassion.” While watching Justin’s talk, it became crystal clear to me that Asana’s mission, vision, and culture were driven by a much greater calling than just making our work easier. I realized that in all likelihood, I was watching someone who could be one of the greatest leaders and messengers of my generation. Here’s a bit of what he had to say:
“I believe world problems stem from a confusion of who we are. What is required is a radical shift in consciousness: the shift from Me to We, a recognition at least by the world’s influencers, technologist, and leaders that we are one team. Today we will look at two big ideas that motivate this shift: Interconnectedness and Universal Love.
These are often relegated to the realm of spirituality or seen as abstract platitudes, but today we will look at how they can be applied to a pragmatic understanding and repurposing of business, technology, and other global human systems. This shift is not only essential for our species to survive and thrive, but also rather conveniently for individual human happiness. And, we can achieve it. Each of us in isolation is powerless, but together we are powerful.”
Skeptics and pessimists might dismiss this as yet another lofty, woo-woo talk from a well-intentioned but naïve “guru.” But let me assure you — it’s much deeper than that. The technological leverage that we now have changes everything. It’s real. It’s moving at an exponential rate. And Justin is anything but naïve. (Though he may in fact be a guru!)
Take the time to watch his entire talk. It’s worth it.
The shift from the “Me to We” is a real shift that is starting to take place all around us. It is the core ethos that drives great organizations, from large companies to scrappy start-ups, from religious and educational institutions to individuals. When the focus is on the “We,” humanity as a whole, our fellow citizens, our family, our customers, our students, etc., magic happens. Few have articulated this shift better than Justin. He explains the issues, our interconnectedness, the tools at our disposal or how we can create new ones, and provides examples of how to apply the “Me to We” shift to ecology, nations, business and technology in a thoughtful and purposeful way. It’s what drives us at Zaya.org to help bring world-class education to every neighborhood on the planet. When we focus on the greater good, we all move ahead together.
As inspired as I was by Justin’s talk, it wasn’t until later this week that I really understood the power of his message. I forwarded a link to the talk to our team at Zaya.org and to a variety of friends who run different types of companies. I was in Los Angeles meeting with one of those friends on Wednesday. He is the CEO of a $100M consumer products company that has been in business for over 15 years. He asked me to join a meeting he was having with his President and Chief Marketing Officer. I wasn’t sure why he wanted me to sit in, but when we started the meeting, it became very clear. My CEO friend had not only watched Justin’s talk several times, he had forwarded the email I sent him to his core team and asked them to think deeply about the culture and ethos of the company.
We spent the next several hours discussing how he wanted to redefine the ethos of his company. There wasn’t one mention of the “Me” (i.e. “How can we make more money? How can we market better? What do we have to do for an exit?”). The entire conversation focused on the “We” — how the company could leverage its assets to do more good in the world and how to ensure that everything they did and sold represented the interest of all stakeholders, including employees, customers, distributors, vendors, and the planet. It was an incredibly inspiring meeting; I can’t wait to see the results.
Shouldn’t we all be engaged with designing a world where we lift each other up rather than tearing each other down? Justin provides some great examples of companies that are engaged in the “We” economy: Nation Builder, Lyft, KickStarter, Quora, Tesla, Coursera, Method, Sungevity, Solar City, Google, and Facebook. There are a slew of other social enterprises I would add to this list: Kiva.org, Uber, Change.org, Rally.org, GetAround.com, Matter.net, Patagonia, and thousands of other B-Corporations and Benefit Corporations. There are even several new academic institutions like Singularity University that have been establish to specifically address the grand challenges – and interest in these programs is exploding.
I am not currently a customer of Asana, but when I listen to the founder of a company talk so passionately about the greater good, it certainly makes it more likely to become a customer of that company in the future.
At the end of his talk, Justin closes with a call to action: asking people who are interested in participating in this shift to “conscious evolution” to join him and others at OneProject.org — “The Human Project for Global Thriving.” There aren’t a lot of details on the site yet, but I’m sure it will be powerful and I have a hunch that it will help us all communicate and collaborate, perhaps even solving our grand challenges.
Asana Guide · What is the work graph? [Asana, Feb 21, 2014]
- Asana embraces the notion that companies should be organized around the work graph, not the social graph–around the work that needs to be done, not the people. The nodes in a companies network should be important tasks, not employees.
- Marcus Wohlsen, Wired, The Next Big Thing You Missed: Email’s About to Die [Argues Facebook Co-Founder Dustin Moskovitz [Jan 21, 2014]]
You’ve likely heard of the social graph from Facebook, and potentially the interest graph from Twitter. Together, the social and interest graphs map your personal life: your relationships, tastes, likes, and favorite topics. Social networks harness these graphs, making it easier to keep up with your friends, family, and topics of interest.
But Asana isn’t a social network. The social and interest graphs don’t orient teams around their goals and work that needs to get done. To work together effectively, teams need to get organized around a work graph, not a social graph — around the work that needs to be done, not the people.
In a work graph, the unit of organization is a task, not a teammate. The work graph maps everything you are working on with your team: tasks, goals, conversations, documents and files, status updates, and then the teammates involved.
- It seems crazy that 99% of companies lack a single place to track [their work], a definitive source of “truth” about everything they’re working on. Crazier still given that $304 billion will be spent on enterprise software this year, much of it — like enterprise social networks — purporting to solve these problems. The problem with many of these approaches is that they’re just ports of earlier technologies designed for connecting people, not for coordinating work.
- Justin, Asana co-founder, Wired, The Way We Work is Soul-Sucking, But Social Networks are Not the Fix [by Justin Rosenstein, Oct 13, 2013]]
Why do we need the work graph?
WE SPEND A MAJORITY OF OUR TIME AT WORK NOT DOING OUR ACTUAL JOBS
We spend nearly half of our waking hours at work. Unfortunately, we spend a majority of that time not doing our actual jobs. Instead, we’re sitting in meetings, reading email, getting status updates, tracking down information, and doing other “work about work.” Technology that is centered on the work graph (like Asana) makes these coordination tasks simple, giving every person on your team more time to do real work and what they are passionate about, like writing, designing, building, creating, or selling.
The evolution of the work graph
For the last 20 years, we’ve used email to keep track of our work and coordinate with our teammates. But with email, the information you need to get work done is dispersed across different threads, in different inboxes. Given the speed and complexity of modern work, we need new technology that can keep up!
Enterprise Social Networks (ESNs) have tried to resolve the pains of email, but ESNs are centered on people, not on work. We shouldn’t assume that social networks, like those we use to keep up with our personal lives, will help us stay on top of our professional lives. While human connection is certainly valuable within an organization, work should be in the center of the graph when it comes to getting things done.
How can the work graph help your team?
Technology designed with the work graph in mind, like Asana, puts the work that needs to get done at the heart of the product. The work graph includes the units of work (tasks, ideas, clients, goals, agenda items), information about that work (relevant conversations, files, status, metadata), and the people involved with the work. All of this information is easily discoverable when you need it.
The work graph gives you answers to these questions, so you can focus on the work that needs to get done:
- What are all the steps left between now and the next milestone?
- Who’s responsible for this step?
- Which tasks are high priority and which can wait?
- Where are all the files and conversations needed to do this task?
- Why did we decide that six months ago?
- What should I be working on right now?
This article was inspired by The Next Big Thing You Missed: Email’s About to Die [Argues Facebook Co-Founder Dustin Moskovitz [Jan 21, 2014]] and The Way We Work is Soul-Sucking, But Social Networks are Not the Fix [by Justin Rosenstein, Oct 13, 2013]], both in Wired.
Justin Rosenstein of Asana: Be happy in a project-oriented teamwork environment made free of e-mail based communication hassle
Get Organized: Using Asana in Business [PCMag YouTube channel, Febr 24, 2014]
Steven Sinofsky, former head of Microsoft Office and (later) Windows at Microsoft:
We’ve all seen examples of the collaborative process playing out poorly by using email. There’s too much email and no ability to track and manage the overall work using the tool. Despite calls to ban the process, what is really needed is a new tool. So Asana is one of many companies working to build tools that are better suited to the work than one we currently all collectively seem to complain about.
in Don’t ban email—change how you work! [Learning by Shipping, Jan 31, 2014]
Asana is a simple example of an easy-to-use and modern tool that decreases (to zero) email flow, allows for everyone to contribute and align on what needs to be done, and to have a global view of what is left to do.
in You’re doing it wrong [Learning by Shipping, April 10, 2014] and Shipping is a Feature: Some Guiding Principles for People That Build Things [Learning by Shipping, April 17, 2014]
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Making e-mail communication easier [Fox Business Video]
May. 06, 2014 – 3:22 – Asana co-founder Justin Rosenstein weighs in on his new email business.
How To Collaborate Effectively With Asana [Forbes YouTube channel, Feb 26, 2013]
Dustin Moskovitz: How Asana Gets Work Done [Forbes YouTube channel, Feb 26, 2013]
Do Great Things: Keynote by Justin Rosenstein of Asana | Disrupt NY 2014 [TechCrunch YouTube channel, May 5, 2014]
Asana’s Justin Rosenstein: “I Flew Coach Here.” | Disrupt NY 2014 [TechCrunch YouTube channel, May 5, 2014]
How we use Asana [asana blog, Oct 9, 2013]
We love to push the boundaries of what Asana can do. From creating meeting agendas to tracking bugs to maintaining snacks in the refrigerator, the Asana product is (unsurprisingly) integral to everything we do at Asana. We find many customers are also pushing the boundaries of Asana to fit their teams’ needs and processes. Since Asana was created to be flexible and powerful enough for every team, nothing makes us more excited than hearing about these unique use cases.
Recently, we invited some of our Bay Area-based customers to our San Francisco HQ to share best practices with one another and hear from our cofounder Justin Rosenstein about the ways we use Asana at Asana. We’re excited to pass on this knowledge through some video highlights from the event. You can watch the entire video here: The Asana Way to Coordinate Ambitious Projects with Less Effort
Capture steps in a Project
“The first thing we always do is create a Project that names what we’re trying to accomplish. Then we’ll get together as a team and think of, ‘What is every single thing we need to accomplish between now and the completion of that Project?’ Over the course of the Project, all of the Tasks end up getting assigned.”Organize yourself
“Typically when I start my day, I’ll start by looking at all the things that are assigned to me. I’ll choose a few that I want to work on today. I try to be as realistic as possible, which means adding half as many things as I am tempted to add. After putting those into my ‘Today’ view, there are often a couple of other things I need to do. I just hit enter and add a few more tasks.”Forward emails to Asana
“Because I want Asana to be the source of truth for everything I do, I want to put emails into my task list and prioritize them. I’ll just take the email and forward it to x@mail.asana.com. We chose ‘x’ so it wouldn’t conflict with anything else in your address book. Once I send that, it will show up in Asana with the attachments and everything right intact.”Run great meetings
“We maintain one Project per meeting. If I’m looking at my Task list and see a Task I want to discuss at the meeting, I’ll just use Quick Add (tab + Q) to put the Task into the correct Project. Then when the meeting comes around, everything that everyone wants to talk about has already been constructed ahead of time.”Track responsibility
“Often a problem comes up and someone asks, ‘Who’s responsible for that?’ So instead, we’ve built out a list of areas of responsibility (AoRs), which is all the things that someone at the company has to be responsible for. By having AoRs, we distribute responsibility. We can allow managers to focus on things that are more specific to management and empower everyone at the company to be a leader in their own field.”
Background on https://asana.com/
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How it all started and progressed?
asana demo & vision talk [Robert Marquardt YouTube channel, Feb 15, 2011]
The Asana Vision & Demo [asana blog, Feb 7, 2011]
We recently hosted an open house at our offices in San Francisco, where we showed the first public demo of Asana and deep-dived into the nuances of the product, the long-term mission that drives us, how the beta’s going, and more. We were really excited to be able to share what we’ve been working on and why we’re so passionate about it, and hope you enjoy
thisthe above video of the talk:Asana will be available more broadly later this year. In the meantime,
- if you’re interested in participating in the beta program, sign up here.
- if these sound like problems you’d like to help tackle, we’re hiring.
- and if you’d just like to receive updates about Asana going forward, use the form in the upper right of this page.
Introducing Asana: The Modern Way to Work Together [asana blog, Nov 2, 2011]
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Asana is a modern web application that keeps teams in sync, a shared task list where everyone can capture, organize, track, and communicate what they are working on in service of their common goal. Rather than trying to stay organized through the tedious grind of emails and meetings, teams using Asana can move faster and do more — or even take on bigger and more interesting goals.
…How Asana Works:
Asana re-imagines the way we work together by putting the fundamental unit of productivity – the task – at the center. Breaking down ambitious goals into small pieces, assigning ownership of those tasks, and tracking them to completion is how things get built, from software to skyscrapers. With Asana, you can:
- capture everything your team is planning and doing in one place. When tasks and the conversations about them are collected together, instead of spread around emails, documents, whiteboards, and notebooks, they become the shared, trusted, collective memory for your organization.
- keep your team in sync on the priorities, and what everyone is working on. When you have a single shared view of a project’s priorities, along with an accurate view into what each person is working on and when, everyone on the team knows exactly what matters, and what work remains between here and the goal.
- get the right information at the right time. Follow tasks, and you’ll receive emails as their status evolves. Search, and you’ll see the full activity feed of all the discussions and changes to a task over its history. Now, it’s easy to stay on top of the details — without asking people to forward you a bunch of email threads.
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Building tools for teamwork [asana blog, Nov 22, 2013]
Our co-founder, Justin, recently wrote in Wired about why we need to rethink the tools we use to work together. The article generated a lot of interesting comments, from ideas on knowledge management to fatigue with the “meeting lifestyle,” to this protest on the typical office culture:
“Isn’t the root of this problem that, within our own organizations, we fiercely guard information and our decision-making processes? Email exchanges and invite-only meetings shut out others– forcing the need for follow-up conversations, summary reports, and a trail of other status/staff meetings to relay content already covered some place/some time before.”
To reach its goals, we think a team needs clarity of purpose, plan and responsibility. Technology and tools can help us reach that kind of clarity, but only if they target the right problem. From their roles at Facebook, Asana’s founders have extensive knowledge of social networks, and the social graph technology they rely on. But Asana isn’t a social network. Why? Because, as Justin outlines, the social graph doesn’t target the problem of work:
Our personal and professional lives, even if they overlap, have two distinct goals — and they require different “graphs.”
For our personal lives, the goal is love (authentic interpersonal connection), and that requires a social graph with people at the center. For our work lives, the goal is creation (working together to realize our collective potential), and that requires a work graph, with the work at the center.
Don’t get me wrong: Human connection is valuable within a business. But it should be in service to the organizational function of getting work done, and doesn’t need to be the center of the graph.
So, how does this change the experience for you and your teammates? A work graph means having all the information you need when you need it. Instead of blasting messages at the whole team, like “Hey, has anyone started working on this yet?”, you should be able to efficiently find out exactly who’s working on that task and how much progress they’ve made. That’s the target Asana is aiming for. Read Justin’s full Wired article.
Organizations in Asana [asana blog, May 1, 2013]
Today, we’re excited to be launching a collection of new features aimed at helping companies use and support Asana across their entire enterprise. We call it Organizations.
Since we began, Asana has been on a mission to help great teams achieve more ambitious goals. We started 18 months ago with our free service, targeted at smaller teams and even individuals – helping them get and stay organized.
When we launched our first premium tiers six months later, we enabled medium sized teams and companies – think 10s to 100s of people – to go further with Asana. In the year between then and now, we’ve been continuously amazed by all the places and ways Asana is being used to organize a team: in industries as diverse as education, healthcare, finance, technology, and manufacturing; in companies from two-person partnerships to Fortune 100 enterprises; and in dozens of countries representing every continent but the frozen one. There’s a lot of important work being organized in Asana.
But we’re still just getting started – there remain teams that we haven’t been ready to support: the largest teams, those that grow from 100s to 1,000s of people. While it would be remarkable if it only took a small number of coworkers to design and manufacture electric cars, synthesize DNA, or deliver healthcare to villages across the globe – these missions are complex, and require more people to be involved in them to succeed. Many of the teams using Asana today are inside these bigger organizations, and they’ve been asking for Asana to work at enterprise-scale. So for the past several months, we’ve been working on just that.
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Stories from our first year [asana blog, Nov 12, 2012]
… When we launched a year go, we had an ambitious mission: to create a shared task management platform that empowers teams of like-minded people to do great things. … In the course of our first year, tens of thousands of teams looking for a better way to work together have adopted Asana. …
… we collected three of these stories from three distinct kinds of teams:
– a tech startup [Foursquare],
– a fast-growing organic food company [Bare Fruit & Sundia] and
– a leading Pacific Coast aquarium [Aquarium of the Bay].…
Foursquare Launches 5.0
Right around the time Foursquare passed 100 employees over the last year, we started building Foursquare 5.0. This update was a big deal: we were overhauling Foursquare’s core mechanics, evolving from check-ins towards the spontaneous discovery of local businesses. As we built the new app, we needed a way to gather feedback from the entire team.
We tried what felt like every collaboration tool around. Group emails were a mess. Google Docs was impossible to parse. We’d heard about Asana and decided to give it a shot.
Using Asana, we were easily able to collect product feedback and bugs from everyone in the company, then parse, discuss, distribute and prioritize the work. It became an indispensable group communication tool.
Foursquare 5.0 was a giant success, and we couldn’t have done it without Asana.
–Noah Weiss, Product Manager
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Then, Of Course, There Is Us
It’s an understatement to say that we rely on Asana. We use our own product to manage every function of our business. Asana is where we plan, capture ideas, build meeting agendas, prioritize our product roadmap, document which bugs to fix and list the snacks to buy. It’s our CRM, our editorial calendar, our Applicant Tracking System, and our new-hire orientation system. Every team in the company – from product, design, and engineering to sales and marketing to recruiting and user operations – relies on the product we are building to stay in sync, connect our individual tasks to the bigger picture and accomplish our collective goals.
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Q&A: Rising Realty Partners builds their business with Asana [asana blog, Feb 7, 2014]
…The Los Angeles development firm Rising Realty Partners, shared with us how they used Asana, and our integration with Dropbox, to close a massive ten-property deal.
As our business expanded, we found ourselves relying heavily on email, faxes, and even FedEx to communicate with each other and collaborate with outside parties. We needed a better way to organize, prioritize and communicate around our work, and we found the answer in Asana.
…
I can’t image how complex our communications would have been if we weren’t using Asana. We had dozens of people internally, and more than 50 people externally, all involved in making this deal happen. Having all of that communication in Asana significantly cut down on the craziness.
…
Because of Asana’s Dropbox integration, our workflow is now fast, intuitive and organized — something that was impossible to achieve over email. For the acquisition, we used Asana and Dropbox simultaneously to keep track of everything; from what each team member was doing, to the current status of each transaction, to keeping a history of all related documents. We had more than 18,000 items in Dropbox that we would link to in Asana instead of attaching them in email. We removed more than 30 gigabytes of information per recipient from our inboxes and everything was neatly organized around the work we were doing in Asana. This meant that the whole team always had the latest and most relevant information.
…For this entire project, maybe one percent of our total internal communication was happening in email. With Asana, anyone in the company could look at any aspect of the project, see where it stood, and add their input. No one had to remember to cc’ or ‘reply all’.
….
The success of this deal was largely due to Asana and we plan to use it in future acquisitions –Asana has become essential to our team’s success.
….
Our iPhone App Levels Up [asana blog, Sept 6, 2012]
Until recently, we’ve focused most of our energy on the browser-based version of Asana. But, in the last few months, even as we’ve launched major new features in our web application, we’ve been putting much more time into improving the mobile experience. In June, we made several meaningful architectural improvements to pave the way for bigger and better things and hinted that these changes were in the works.
Today, we’ve taken the next step in that direction: Version 2.0 of our iPhone app is in the App Store now. We are really proud of this effort – almost everyone at Asana played a part in this release. This new version is a top-to-bottom redesign that really puts the power of the desktop web version of Asana right in your pocket.
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Asana comes to Android [asana blog, Feb 28, 2013]
Five months ago, we launched our first bonafide mobile app, for the iPhone, and we’ve been steadily improving it ever since. Focusing on a single platform at first allowed us to be meticulous about our mobile experience, adding new features and honing the design until we knew it was something people loved. After strong positive feedback from our customers and a solid rating in the iTunes App Store, we knew it was time.
Today, we are happy to announce that Asana for Android is here. You can get it right now in the Google Play store
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As of today (May 8, 2014) there are 70 employees and 15 open positions. The company has 4 investors: Benchmark Capital, Andreessen-Horowitz, Founders Fund and Peter Thiel. The first two put $9 million in November 2009. Then Founders Fund and Peter Thiel added to that $28 million in July 2012. Reuters reported that with Facebook alumni line up $28 million for workplace app Asana [July 23, 2012]:
Asana, a Silicon Valley start-up, has lined up $28 million in a financing round led by PayPal co-founder Peter Thiel and his Founders Fund, the company said.
The funding round values the workplace-collaboration company at $280 million, a person familiar with the matter said.
“This investment allows us to attract the best and brightest designers and engineers,” said Asana co-founder Justin Rosenstein, who said that in turn would help the company build on its goal of making interaction among its client-companies’ employees easier.
Asana launched the free version last year of its company management software that makes it easier to collaborate on projects. It introduced a paid, premium service earlier this year. It declined to give revenue figures, but said “hundreds” of customers had upgraded to the premium version.
Although Rosenstein and co-founder Dustin Moskovitz are alumni of social-network Facebook– Moskovitz co-founded the service with his Harvard roommate Mark Zuckerberg – they were quick to distance Asana from social networking.
Instead, they say, they view the company as an alternative to email, in-person meetings, physical whiteboards, and spreadsheets.
“That’s what we see as our competition,” said Rosenstein. “Replacing those technologies.”
With its latest funding round, Asana has now raised a total of $38 million from investors including Benchmark Capital and Andreessen Horowitz.
Thiel, who got to know Moskovitz and Rosenstein thanks to his early backing of Facebook, had already invested in Asana when it raised its “angel” round in early 2009. Now, his high-profile Founders Fund is investing and Thiel is joining Asana’s board.
Facebook has 901 million monthly users and revenue last year of $3.7 billion. But its May initial public offering disappointed many investors after it priced at $38 per share and then quickly fell. It closed on Friday at $28.76.
Many investors speculate that start-ups will have to accept lower valuations in the wake of the Facebook IPO. The Asana co-founders said the terms of their latest funding round were set before Facebook debuted on public markets.
A few of Facebook’s longtime employees have gone on to work on their own ventures.
Bret Taylor, formerly chief technology officer, said last month he was leaving to start his own company.
Dave Morin, who joined Facebook in 2008 from Apple, left in 2010 to found social network Path. Facebook alumni Adam D’Angelo and Charlie Cheever left in 2009 to start Quora, their question-and-answer company, which is also backed by Thiel.
Another former roommate of Zuckerberg’s, Chris Hughes, also left a few years ago and coordinated online organizing for Barack Obama’s 2008 presidential campaign. Now, he is publisher of the New Republic magazine.
Matt Cohler, who joined Facebook from LinkedIn early in 2005, joined venture capital firm Benchmark Capital in 2008. His investments there include Asana and Quora.
Core technology used
Luna, our in-house framework for writing great web apps really quickly [asana blog, Feb 2, 2010]
At Asana, we’re building a Collaborative Information Manager that we believe will make it radically easier for groups of people to get work done. Writing a complex web application, we experienced pain all too familiar to authors of “Web 2.0″ software (and interactive software in general): there were all kinds of extremely difficult programming tasks that we were doing over and over again for every feature we wanted to write. So we’re developing Lunascript — an in-house programming language for writing rich web applications in about 10% of the time and code you can today.
Check out the
videowe made »
[rather an article about Luna as of Nov 2, 2011]
Update: For now we’ve tabled using the custom DSL syntax in favor of a set of Javascript idioms and conventions on top of the “Luna” runtime. So while the contents of this post still accurately present the motivation and capabilities of the Luna framework, we’re using a slightly more cumbersome (JavaScript) syntax than what you see below, in exchange for having more control over the “object code” (primarily for hand-tuning performance).
Release the Kraken! An open-source pub/sub server for the real-time web [asana blog, March 5, 2013]
Today, we are releasing Kraken, the distributed pub/sub server we wrote to handle the performance and scalability demands of real-time web apps like Asana.
…
Before building Kraken, we searched for an existing open-source pub/sub solution that would satisfy our needs. At the time, we discovered that most solutions in this space were designed to solve a much wider set of problems than we had, and yet none were particularly well-suited to solve the specific requirements of real-time apps like Asana. Our team had experience writing routing-based infrastructure and ultimately decided to build a custom service that did exactly what we needed – and nothing more.The decision to build Kraken paid off. For the last three years, Kraken has been fearlessly routing messages between our servers to keep your team in sync. During this time, it has yet to crash even once. We’re excited to finally release Kraken to the community!
Issues Moving to Amazon’s Elastic Load Balancer [asana blog, June 5, 2012]
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Asana’s infrastructure runs almost entirely on top of Amazon Web Services (AWS). AWS provides us with the ability to launch managed production infrastructure in minutes with simple API calls. We use AWS for servers, databases, monitoring, and more. In general, we’ve been very happy with AWS. A month ago, we decided to use Amazon’s Elastic Load Balancer service to balance traffic between our own software load balancers.
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Announcing the Asana API [asana blog, April 19, 2012]
Today we are excited to share that you can now add and access Asana data programmatically using our simple REST API.
The Asana API lets you build a variety of applications and scripts to integrate Asana with your business systems, show Asana data in other contexts, and create tasks from various locations.
Here are some examples of the things you can build:
- Source Control Integration to mark a Task as complete and add a link to the code submission as a comment when submitting code.
- A desktop app that shows the Tasks assigned to you
- A dashboard page that shows a visual representation of complete and incomplete Tasks in a project
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Asana comes to Internet Explorer [asana blog, Oct 16, 2013]
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Asana is a fast and versatile web-based application that pushes the boundaries of what’s possible inside a browser. Our sophisticated Javascript app requires a modern browser platform, and up until now we could only provide the right user experience on Chrome, Firefox, and Safari. With IE10, Internet Explorer has drastically improved their developer tools and made a marked improvement in standards compliance. With these improvements, we were able to confidently develop Asana for IE10, and we’ve been pleasantly surprised by the process. Check out the blog post on our developer site to see what we learned during this project.
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What Microsoft will do with the Nokia Devices and Services now taken over, but currently producing a yearly loss rate of as much as $1.5 billion?
In the information made officially available for this transition (see below) there are no answers for that question. It only becomes clear that the new Microsoft Devices Group under formation needs to be put into much more efficient organisation, with significantly better strategic setup than any of its constituent parts were before. This would be not an easy task as this group will “oversee an expanded devices business that includes Lumia smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface, Perceptive Pixel (PPI) products, and accessories”.
The stock market, so far, was positive about this:
Source: Google Financse – Yahoo Finance – MSN Money
The real explanations for that optimism are not related to the acquisition itself at all. Instead to the more and more visible signs of “Microsoft 2.0” which will end the “Microsoft 1.0” era of “loss of business focus” and “morphing into a different company, whose focus may be different from selling low margin mid and low end mobile phones, mostly in very competitive markets”. The speculation is that the upcoming “Microsoft 2.0 is about MICROSOFT on every device” instead of “Microsoft 1.0 which was about Windows on every computer”. There is even an overall consensus that the nominally $7.2 billion Nokia acquisition will be soon quite easily written off (as well as other unpaid previous strategic investments), as in fact that costed to Microsoft only $4.5 billion in reality.
Note here as well that my findings last week are quite well proving the above line of thoughts: Microsoft is transitioning to a world with more usage and more software driven value add (rather than the old device driven world) in mobility and the cloud, the latter also helping to grow the server business well above its peers [‘Experiencing the Cloud’, April 25, 2014].
So before the Nokia Devices and Services transition information released officially, read the below stock market expert opinion:
Microsoft Completes Nokia’s Acquisition: Expect A Significant Write-Off, Mitigated By A Tax Advantage [Paolo Gorgo on Seeking Alpha, April 28, 2014]
…
While we believe that Microsoft will have a hard time digesting and turning around an unprofitable division like Nokia’s handset business, having to deal with three different operating systems (Microsoft’s own WinPhone, Asha and now even a forked version of Android that powers Nokia’s new X range), and operating in a very competitive sector where only Samsung (OTC:SSNLF) and Apple (AAPL) can now turn a profit, we are fully aware that only time will tell investors if a happy ending out of Nokia’s acquisition is possible.
Some recent moves, however, following Microsoft’s CEO transition may indicate that the climate that lead to the Nokia’s acquisition has already changed, and allow for some educated guesses about what we estimate as the most probable outcome.
Microsoft 1.0 morphing into Microsoft 2.0
John Kirk recently wrote one of the most interesting analysis of Microsoft’s business model, and how it may be evolving:
Microsoft 1.0 had one of the most successful business models of all time. But no matter how successful Microsoft became, management seemingly could not abide the thought of any other technology company sharing the spotlight of success.
- If a competitor was being successful with customers Microsoft wasn’t addressing, Microsoft had to have those customers as well.
- If a competitor was being successful in a market where Microsoft didn’t compete, Microsoft felt compelled to compete there as well.
- Most damning of all, if a competitor’s success could be attributed to its business model, Microsoft felt compelled to assimilate that business model and make it their own.
Microsoft wasn’t setting their own agenda. Instead, they were letting the successes of their competitor’s set the agenda.
The analysis goes on describing how Microsoft behaved in relations to Apple’s iPod success, and how it failed trying to win that market (do you remember Zune?).
In the mobile market, Microsoft tried once more to copy Apple’s strategy, becoming an integrated hardware/software producer through the Nokia acquisition.
A failed attempt, already: no one, for example, would expect Apple to license its iOS free of charge to other OEMs in an attempt to create a sustainable ecosystem.
Time to try analyze Microsoft’s new CEO, Satya Nadella, first moves, and what they may mean related to the Nokia acquisition.
Nadella cuts Windows umbilical cord
The launch of Word, Excel and Powerpoint in the Apple App Store, ahead of the Windows platform, was a clear indication that Nadella may be pursuing a different strategy from Ballmer:
The move was anticipated, pragmatic (given the contrasting installed bases of the two tablets, especially in enterprises), and only relates to one product on one device. But it was just about as symbolic as a gesture could be, reinforcing the promises which Nadella made on his accession to the throne – to put mobile and cloud strategies at the heart of Microsoft’s growth plan.
The Office for iPad announcement makes all this explicit, though it also raises new questions – particularly, whether Nadella is less sold than Ballmer on the idea of creating an integrated hardware/software platform, Apple-style, for mobile, post-PC and cloud-attached devices.
Back to John Kirk’s analysis, we’d like to highlight one of his forecasts for Microsoft 2.0 we completely agree with:
Unprofitable strategies (like Windows RT, the Surface tablet, Windows Phone 8, buying Nokia, moving to a functional organization) will be undone. This will take some doing but the process has already begun.
In other words (with our note added in brackets and Italic):
Microsoft 1.0 was about Windows on every computer. Microsoft 2.0 is about MICROSOFT on every computer. [we would probably use the word “device” instead of computer to underline a post-PC era]
Another write off, soon? A definitive “probably”, although Microsoft investors shouldn’t be too worried
A quick look at some recent Microsoft write offs, mostly due to acquisitions / entries into unknown territories that were not completely successful (some numbers are missing for attempts like Zune, etc. that did not technically require a write-off):
We do believe that Nokia might soon become Microsoft’s next big write off, as the Redmond company morphs into a different company, whose focus may be different from selling low margin mid and low end mobile phones, mostly in very competitive markets .
The way the deal was structured, however, will probably mitigate the negative impact for Microsoft investors.
Kudos to Robert Cringely for his bright use of lateral thinking at the time the Nokia acquisition was announced:
I don’t think Nokia has to succeed in order for Microsoft to consider the acquisition a success.
So why, then, did Microsoft buy Nokia? The stated reason is to better compete with Android and iOS, furthering Ballmer’s new devices and services strategy, but I think that game is already lost and this has more to do with finance than phones.
Microsoft, like Apple and a lot of other companies, has a problem with profits trapped overseas where they avoid for awhile U.S. taxation. The big companies have been pushing for a tax holiday or at least a deal of some sort with the IRS but it isn’t happening. So Apple, sitting on $140+ billion has to borrow $17 billion to buy back shares and pay dividends because so much of its cash is tied-up overseas. But not Microsoft, which just bought Nokia – a foreign company – with some of its overseas cash. Redmond said so today. That makes the real price of Nokia not $7 billion but more like $4.5 billion, because it’s all pre-tax money.
So what does that make Microsoft’s acquisition of Nokia?
Money laundering.
Calling the Nokia acquisition money laundering may probably be a stretch, but as many analysts noticed when the deal was announced, the real “cost” to Microsoft is less that the number reported, because of the use of overseas funds.
Add to this that a write-off can be positively seen as a creative “NOL generating” financial operation for a very profitable company, and you get to our point: as Microsoft’s new strategies, which may include de-emphasizing the device and services reorganization, become clearer, Nokia may represent the last bad news generated by “Microsoft 1.0” loss of business focus, and a not-too-expensive price to pay for Microsoft investors while moving to a better focused Microsoft 2.0.
Nokia Devices and Services transition information released officially
Microsoft officially welcomes the Nokia Devices and Services business [press release, April 25, 2014]
Microsoft and the Nokia Devices and Services business are coming together as one to deliver a family of devices and services that will delight consumers and empower businesses.
Microsoft CEO Satya Nadella (left) and executive vice president of Microsoft Devices Group Stephen Elop share a moment as the deal that brings together Microsoft and the Nokia Devices and Services business closes today.Microsoft Corp. announced it has completed its acquisition of the Nokia Devices and Services business. The acquisition has been approved by Nokia shareholders and by governmental regulatory agencies around the world. The completion of the acquisition marks the first step in bringing these two organizations together as one team.
“Today we welcome the Nokia Devices and Services business to our family. The mobile capabilities and assets they bring will advance our transformation,” said Microsoft CEO Satya Nadella. “Together with our partners, we remain focused on delivering innovation more rapidly in our mobile-first, cloud-first world.”
Reporting to Nadella is former Nokia President and CEO Stephen Elop, who will serve as executive vice president of the Microsoft Devices Group, overseeing an expanded devices business that includes Lumia smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface, Perceptive Pixel (PPI) products, and accessories. Microsoft welcomes personnel with deep industry experience in more than 130 sites across 50 countries worldwide, including several factories that design, develop, manufacture, market and sell a broad portfolio of innovative smart devices, mobile phones and services. As part of the transaction, Microsoft will honor all existing Nokia customer warranties for existing devices, beginning April 25, 2014.
Windows Phone is the fastest-growing ecosystem in the smartphone market, and its portfolio of award-winning devices continues to expand. In the fourth quarter of 2013, according to IDC, Windows Phone reinforced its position as a top three smartphone operating system and was the fastest-growing platform among the leading operating systems with 91 percent year-over-year gain.[1] Furthermore, with the Nokia mobile phone business, Microsoft will target the affordable mobile devices market, a $50 billion annual opportunity,[2] delivering the first mobile experience to the next billion people while introducing Microsoft services to new customers around the world.
Microsoft will continue to deliver new value and opportunity, and it will work closely with a range of hardware partners, developers, operators, distributors and retailers, providing platforms, tools, applications and services that enable them to make exceptional devices. With a deeper understanding of hardware and software working as one, the company will strengthen and grow demand for Windows devices overall.
As with any multinational agreement of this size, scale and complexity, Microsoft and Nokia have made adjustments to the deal throughout the close preparation process. As announced previously, Microsoft will not acquire the factory in Masan, South Korea, and the factory in Chennai, India, will stay with Nokia due to the tax liens on Nokia’s assets in India that prevent transfer. As a result, Microsoft will welcome approximately 25,000 transferring employees from around the world.
More information about Microsoft’s expanded family of devices and services is available here.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Microsoft refers to Microsoft Corp. and its affiliates, including Microsoft Mobile Oy*, a subsidiary of Microsoft. Microsoft Mobile Oy develops, manufactures and distributes Lumia, Asha and Nokia X mobile phones and other devices.
1 IDC Worldwide Quarterly Mobile Phone Tracker, February 2014
2 Strategy Analytics Inc.
* Oy being a Finnish abbreviation of Osakeyhtiö which translates to Limited company ala Wikipedia
From Nokia Corporation Interim Report for Q1 2014 [April 29, 2014]
DISCONTINUED OPERATIONS
The following table sets forth a summary of the results for discontinued operations, for the periods indicated, as well as the year-on-year and sequential growth rates.
Note: The –16.9% operating margin for the discontinued operations in Q1/2014 means a loss of $452 million (EUR 326 million). That is huge, considering even that in the previous Q4/2013 quarter the loss was “only” $274 million (EUR 197.6 million), as with that the ongoing annual loss rate could be estimated close to $1.5 billion.
Net Sales
The year-on-year and sequential declines in discontinued operations net sales in the first quarter 2014 were primarily due to lower Mobile Phones net sales and, to a lesser extent, lower Smart Devices net sales.
On both a year-on-year and sequential basis, our Mobile Phones net sales were affected by competitive industry dynamics, including intense smartphone competition at increasingly lower price points and intense competition at the low end of our product portfolio. Our Smart Devices net sales were affected by competitive industry dynamics including the strong momentum of competing smartphone platforms.
On both a year-on-year and sequential basis, discontinued operations unit volumes declined in the first quarter 2014. The year-on-year decline in discontinued operations unit volumes was due to lower Mobile Phones unit volumes, partially offset by higher Smart Devices unit volumes. Sequentially, the decline in discontinued operations unit volumes was primarily due to lower Mobile Phones unit volumes and, to a lesser extent, lower Smart Devices unit volumes.
Discontinued operations Average Selling Price (ASP) declined on both a year-on-year and sequential basis in the first quarter 2014. The year-on-year and sequential declines in discontinued operations ASP were due to lower ASPs for both Smart Devices and Mobile Phones.
Discontinued operations ended the first quarter 2014 within our normal 4 to 6 week channel inventory range
Non-IFRS Gross Margin
The year-on-year decline in discontinued operations non-IFRS gross margin in the first quarter 2014 was primarily due to lower Smart Devices gross margin and, to a lesser extent, lower Mobile Phones gross margin. Compared to the first quarter 2013, Smart Devices non-IFRS gross margin was negatively impacted by the absence of the reversal of approximately EUR 50 million of previously recognized inventory related allowances for our Windows Phone 7-based Lumia products which benefitted Smart Devices non-IFRS gross margin in the first quarter 2013 as well as approximately EUR 20 million of allowances related to excess components in the first quarter 2014. Compared to the first quarter 2013, Mobile Phones non-IFRS gross margin in the first quarter 2014 benefitted from lower warranty costs, mainly offset by the negative affect of approximately EUR 40 million of allowances related to excess components.
On a sequential basis, the decline in discontinued operations non-IFRS gross margin in the first quarter 2014 was primarily due to lower Mobile Phones gross margin and, to a lesser extent, lower Smart Devices gross margin. On a sequential basis, Smart Devices non-IFRS gross margin in the first quarter 2014 benefitted from the absence of approximately EUR 50 million of net allowances related to excess component inventory, future purchase commitments and an inventory revaluation that negatively impacted Smart Devices non-IFRS gross margin in the fourth quarter 2013, partially offset by approximately EUR 20 million of allowances related to excess components in the first quarter 2014. Compared to the previous quarter, Mobile Phones non-IFRS gross margin in the first quarter 2014 benefitted from lower warranty costs, mainly offset by the negative affect of approximately EUR 40 million of allowances related to excess components.
Non-IFRS Operating Expenses
On both a year-on-year and sequential basis, the decline in discontinued operations non-IFRS operating expenses in the first quarter 2014 was due to lower operating expenses in both Mobile Phones and Smart Devices.
Non-IFRS Operating Profit
The year-on-year decline in discontinued operations non-IFRS operating profit in the first quarter 2014 was primarily due to lower Smart Devices and Mobile Phones non-IFRS operating profit. On a sequential basis, the decline in discontinued operations non-IFRS operating profit in the first quarter 2014 was due to lower Mobile Phones non-IFRS operating profit, partially offset by higher Smart Devices non-IFRS operating profit.
Discontinued operations non-IFRS other income and expenses was an expense of EUR 22 million in the first quarter 2014, compared to an expense of EUR 18 million in the first quarter 2013 and an expense of EUR 9 million in the fourth quarter 2013.
Operating Profit
The year-on-year decline in discontinued operations operating profit in the first quarter 2014 was primarily due to lower Smart Devices and Mobile Phones operating profit. On a sequential basis, the decline in discontinued operations operating profit in the first quarter 2014 was due to lower Mobile Phones operating profit, partially offset by higher Smart Devices operating profit.
Discontinued operations other income and expenses was an expense of EUR 32 million in the first quarter 2014, compared to an expense of EUR 65 million in the first quarter 2013 and an expense of EUR 15 million in the fourth quarter 2013. On a year-on-year basis discontinued operations other income and expenses was a lower expense primarily due to lower restructuring charges.
From #1: Conversations LIVE: Ask me anything with Stephen Elop [Conversations : now part of Microsoft, April 28, 2014]
Earlier today we hosted a live Q&A session with Stephen Elop on his first day as the Executive Vice President of the Microsoft Devices Group.
Re: You’re so cool killed Nokia …Thanks to you, Meego, Symbian, Meltemi buried …Once you get it all comes back to haunt
I know that there is a lot of emotion around some of the hard decisions that we had to make. Back in late 2010 and 2011, we carefully assessed the state of the internal Nokia operating system efforts. Unfortunately, we could not see a way that Symbian could be brought to a competitive level with, for example, the iPhone that had shipped THREE years earlier! And the Meego effort was significantly delayed and did not have the promise of a broad enough portfolio soon enough. We had to make a forceful decision to give Nokia the chance to compete again.
Re: You have [been] bashed very harshly with your efforts to take Nokia to Microsoft, have been awarded as Trojan in online discussions and comments. Do you take any effect of all this on your work/decision?
As a result of the work that we have done, we have transformed Nokia into a stronger company with NSN, HERE and Advanced Technologies. At the same time, our Devices and Services business has a new opportunity within a stronger Microsoft. As for the Trojan horse thing, i have only ever worked on behalf of and for the benefit of Nokia shareholders while at Nokia. Additionally, all fundamental business and strategy decisions were made with the support and approval of the Nokia board of directors, of which I was a member.
Re: Don’t you think the decision of jumping the burning platform was significantly delayed by Nokia? Do you think MSFT will be in the state of competing Android any time soon?
It’s hard to comment on what came before, but I do know that the “burning platform” galvanized the mindset of thousands of employees with the recognition that we faced a critical situation. We brought urgency into the organization and within 6 months we produced our first two Windows Phone devices. This was faster than we had ever gone before and marked the beginning of our cultural change.
Now, we’re one Microsoft: open letter from Stephen Elop [Conversations : now part of Microsoft, April 25, 2014]
Today we are announcing that the acquisition of substantially all of the Nokia Devices and Services business by Microsoft has reached completion, following approval by Nokia shareholders and regulatory authorities.
Six months ago, we announced our plans to bring the best of Microsoft and Nokia Devices and Services business together. Today is an exciting day as we join the Microsoft family, and take the first, yet important, step in our long-term journey.
At our core, we are passionate about building technology that will change the world. From the early vision of Microsoft of placing a PC in every home and on every desk, to Nokia connecting billions of people through mobile devices, we have empowered generations. But we could not have achieved any of this without our fans around the world.
Your support has created strong momentum for Nokia Lumia smartphones and they continue to grow in popularity around the world. Last year alone, the awards, accolades and fan-generated rave reviews offered proof of the growing number of champions for our phones and tablets.
And we are committed to continuing our support for feature phones, the Asha family, and the Nokia X family of devices, announced at the Mobile World Congress in February.
Whether you want to read more, capture more, watch more, listen more or get more done, Nokia mobile devices have been and are your go-to choice.
As Microsoft and Nokia Devices and Services come together as an expanded family, we will unify our passion, dedication and commitment to bringing you the best of what our joint technologies have to offer.
Together, we can connect and empower people with one experience for everything in their life in a world where it is mobile first and cloud first.
From today onwards, the possibilities are endless. As now, we’re one!
Stephen
From #2: Conversations LIVE: Ask me anything with Stephen Elop [Conversations : now part of Microsoft, April 28, 2014]
Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.
Re: Will Microsoft keep up the innovation and pace that Nokia has set with the line of Lumia devices?
I think we can go even further than that. By combining with MSFT, we will each be able to innovate together in ways that we could not as separate companies. Lots of good things ahead.
Re: Why did you not make the 1020 with a better photo processing like in the original 808 dedicated image processor?
Great question because it highlights the benefits of the acquisition of Nokia. The 1020 is consistently rated as one of the best camera phones. But, we could have gone further if the engineering teams between MSFT and Nokia were not in separate companies. As we come together, innovation will be able to move faster.
Re: As the Executive VP of MS Devices how do you see the future of the integration and cloud utilization between Windows, Windows Phone and Xbox devices going. What would you like to see happen?
I think that people are looking for and deserve a consistent and continuous experience across their different devices and platforms. A good example of this today is Onedrive, where i have consistent access to my stuff across all of my devices. Same thing with Skype.
Re: How about Nokia X future after acquisition?
Microsoft acquired the mobile phones business, inclusive of Nokia X, to help connect the next billion people to Microsoft’s services. Nokia X uses the MSFT cloud, not Google’s. This is a great opportunity to connect new customers to Skype, outlook.com and Onedrive for the first time. We’ve already seen tens of thousands of new subscribers on MSFT services.
Re: When will we get the first Microsoft branded Smartphone?
Now that we are One company, the marketing and product folks will lay in the plans for the shift to a consistent brand. While we are not ready to share precise details, i can assure you that it will not be the “Nokia Lumia 1020 with Windows Phone on the AT&T LTE Network” … too many words! That somehow doesn’t roll off the tongue…
Re: What is going to happen to Nokia Mixradio, Nokia TV, Nokia Camera apps and other Nokia apps in Lumia phones. Are they gonna disappear. Which one, Nokia or Microsoft, is going to continue developing and updating them?
We have been building a lot of app’s that have been specific to Lumia, but now those people and efforts will transfer to MSFT. We believe that these types of capabilities are critical to differentiation, so you will see these themes continue.
Re: Do you think that Nokia with Android is a good idea?
When we made the decision to focus on Windows Phone back in 2011, we were very concerned that a decision to pursue Android would put us on a collision course with Samsung, who already had established a head of steam around Android. That was the right decision, as we have seen virtually all other OEMs from those days pushed to the side. Today, we are using AOSP to attack a specific market opportunity, but we are being thoughtful to do it in a way that accrues benefit to Microsoft and to Lumia.
Re: How are other smartphone manufacturers encouraged to produce or keep producing Windows Phone devices? I can imagine they fear that a lot of Windows Phone APIs will be available for Microsoft Devices only.
Really good question. It is GOOD for Microsoft to encourage other OEMs to also build WP devices, and there have been some announcements in this direction recently. Our intent is for the Microsoft Devices Group to “make the market” so that others can participate, so we will be doing things to facilitate other OEMs as much as possible.
Re: One of Nokia’s strengths is its truly global presence, moreso in emerging markets. I believe it responds faster than Microsoft in this regard. Can we expect better localization in these markets in terms of services?
Both Nokia and Microsoft are global companies, but it turns out that our strengths are complementary. We have great strength in emerging markets while Microsoft has more strength in developed markets. I think this will work well together.
Re: What is the future of innovation/new technologies worked at Nokia R&D dep. as solar charging (wyps) or radio waves charging on Lumia? Will be a move of these project (and others) to Microsoft R&D to allow future innovation just like Nokia did through the years?
When I first started at Nokia, i characterized the “landscape of unpolished gems” when looking at all the great R&D within Nokia. Now, combined with Microsoft, that landscape is even broader, which is very exciting for all of us. So, stay tuned to lots of innovation ahead.
Re: As a blogger and long-time time Nokia fan, Nokia Connects (WOMWorld) have been helpful, appreciative to us in many ways particularly in providing review products and services of Nokia. Unlike Nokia Connects, Microsoft Social team is aloof and uncaring. I would to like know the future of Nokia Connects and Nokia Conversations because both are important to us especially to the fans, evangelists.
Today we are part of Microsoft, and Conversations is with us (actually, sitting right next to me!). And this will continue. I strongly believe in an open and transparent dialogue, and am proud that the team made Nokia Conversations one of the most influential company and technology blogs in the world.
Everything just became a lot #MoreColorful [Conversations : now part of Microsoft, April 28, 2014]
What does color mean to you? Does it spark emotion? Does it invoke taste? Does it change your mood? Do you express yourself through color?
Color runs through our devices; it’s part of our DNA. From the bright and bold Nokia X family to the metallic-fused Lumia 930, our colors draw attention and make heads turn. It’s what sets us apart from our competitors and what many of you love about our design ethos.
We’re not like everybody else. Are you?
Not Like Everybody Else [Nokia YouTube channel, April 28, 2014]
Today, everything just became a lot more colorful. You can read more about Nokia Devices and Services coming together with Microsoft here. Soundtrack: The Kinks, ‘Not Like Everybody Else’.
Our journey begins [Conversations : now part of Microsoft, April 25, 2014]
Today is a big, new and exciting day for us. We are announcing that the acquisition of substantially all of the Nokia Devices and Services business by Microsoft has reached completion, following approval by Nokia shareholders and regulatory authorities.
For our readers here on Conversations and our fans across the world, today is a beginning of something new. But we’re happy to report that many of those things that matter to you most will stay the same.
As Microsoft, we will continue to produce, sell and support the phones and devices you have come to love, including our award-winning Lumia and Asha ranges, feature phones and the Nokia X family of devices.
The hardware engineering and design talent that produced world-leading devices under Nokia ownership will continue to set the mark for new mobile experiences and innovation.
And the software innovation continues too. The unique imaging, music and location experiences that are such a valuable part of our devices will continue to be developed, supported and enhanced. Software updates and the continued growth of our app and device ecosystems are now more important than ever.
Importantly for existing customers, we will bring you right along with us. Your device warranty is completely unaffected by this change and the same world-class customer service and support teams will continue to look after your devices. You can still get all the help and support through the usual channels: online support, contact centers and local Nokia Care points.
And we’ll continue to take good care of your personal data – our commitment to your privacy remains paramount.
Your friends at Conversations will still be here, too, along with the social channels you follow. The Conversations blog and discussions forums, together with country-specific Facebook pages and Twitter accounts will continue to offer news and information about our devices and services, run by the same people and teams now at Microsoft.
Nokia’s global Facebook, Twitter, LinkedIn and YouTube accounts, as well as Nokia Finland’s Facebook and Twitter accounts, will have news and updates both from Nokia as a company and about Nokia-branded devices and services from Microsoft.
So today, most things will remain the same.
But today is also an exciting day for us, and a historic day for the industry. And none of this would be possible if it weren’t for you – our readers and fans across the world. We have experienced many things together and we hope you join us on this exciting journey too!


– 6/29/2007: iPhone, iPod touch (ARM 1176JZ(F)-S @412 MHz, 128MB, PowerVR MBX Lite, GPRS/EDGE 2.5G for iPhone, 3.5” display of 480 × 320 pixels, 2MP)

as reflecting a longer term perspective of having Apple, Samsung and white-box vendors of mainland China to dominate not only the smartphone but the tablet market as well, in detriment to PC OEMs.
