As the follow-up to: MediaTek is repositioning itself with the new MT6732 and MT6752 SoCs for the “super-mid market” just being born, plus new wearable technologies for wPANs and IoT are added for the new premium MT6595 SoC [this same blog, March 4-13, 2014] and ARM Cortex-A17, MediaTek MT6595 (devices: H2’CY14), 50 billion ARM powered chips [this same blog, Feb 19 – March 13, 2014]. Also the high-end strategic response to 32-bit Qualcomm Snapdragon 805 Processor (ARM TechCon 2014, Oct 1-3): “our latest and greatest” [this same blog, Oct 11, 2014].
I. In China:
- On sale since Sept 22 (on the Beijing market): Lenovo VIBE X2 [datasheet on Lenovo’s local site, Sept 24] is the world’s first layered smartphone. Uniquely crafted into three distinct layers, the VIBE X2 delivers MediaTek’s cutting-edge 4G LTE True Octa-core technology with its MT6595M* SoC, 5″ Retina IPS screen with 1920*1080 Full HD, brilliant dual cameras with 5MP front and 13MP rear cameras, and innovative click-on accessories. Weighting just 120g (without accessories). The first two layers are made up of its colorful cases and click-on accessories respectively, and the layer at the heart of the phone refers to the MT6595 encased within. Generally ￥ 1995 -￥ 2499 [$326-$408] while the cheapest offer is at ￥ 1795 [$293]. It was announced on Sept 4 at the IFA 2014 show (see also the MTK press release) with suggested retail price of $399, first to be available in China, and then in Asia Pacific, Eastern Europe and the Middle East (in countries where Lenovo smartphones are currently sold). It got “Best of IFA 2014” award from Android Authority in “Best Flagship” category, along with the Samsung Galaxy Note 4 phablet (with a 5.7″ screen and to be available first from Oct 17 in the U.S.).
* The capability differences between MT6595M and MT6595 [i.e. Standard]:
A T[i.e. Turbo] version will also be available later with the big core upto 2.5GHz. There is no information yet on the speed increase of the LITTLE core, of the GPU and of the ISP.
Note that instead of the earlier Cortex-A15 the more efficient by 25-30% Cortex-A17 was used in the MT6595 versions, as it has not less than 50-60% performance uplift over the Cortex-A9 (cycle for cycle):
– Cortex-A15: 15 stage integer/17–25 stage floating point pipeline, with out-of-order speculative issue 3-way superscalar execution pipeline
– Cortex-A9: Designed around the high efficiency, dual-issue superscalar, out-of-order, speculating dynamic length pipeline (8 – 11 stages)
– Cortex-A17: … fully out-of-order [speculative issue superscalar] 11+ stage pipeline …
- Oct 14–orders made before October on www.meizu.com/en start shipping this week: The Meizu MX4 is a flagship, featuring a metal body, packed with some of the latest hardware available on the market, including a large, 5.4-inch display, a speedy processor (MT6595 [i.e. Standard]), and 20-megapixel camera for $449 (starting at ￥ 1799 [$298] suggested retail price in China). See also the Oct 2 Meizu MX4 Review on PhoneArena.
- Much more to come as e.g. the Nov 19 arrival of ZOPO ZP999 Lion Heart (model name is 小黑3X i.e. Black 3X in China expected to come at suggested retail price of ￥ 1999 [$326]) with MT6595M*
As with all other MediaTek True Octa-core SoCs, the MT6595 is capable of running on all eight cores concurrently and comes with MediaTek’s proprietary CorePilot™ technology, which delivers exceptional performance as well as battery and thermal efficiency. Its multimedia capabilities include H.265 Ultra HD (4K2K) video recording and playback, 480fps Super Slow Motion, ClearMotion™ and industry-leading face beautification technology.
MediaTek CorePilot™ Technology: MediaTek CorePilot™ technology is designed to deliver the maximum computing performance from big.LITTLE mobile SoC platforms with low power consumption, offering the ultimate combination of performance and power-efficiency.
The MT6595 is an easy to do stepping stone to the 64-bit MT6795 premium SoC on the MediaTek 4G smartphone product roadmap of July 7 (source: MediaTek MT6795 eight-core 64 LTE chip exposure):
II. In India:
What has just been added to Micromax is in a strategic alliance with operator Aircel and SoC vendor MediaTek for delivery of bundled complete solution offers almost equivalent to cost of the device and providing innovative user experience [this same blog, March 21, 2014] as this strategic alliance is also aimed at the development of a local version of MediaTek’s new “super-mid market” approach:
MediaTek’s True Octa-core™ 4G LTE SoC MT6595 Now Commercialized in India [company press release, Oct 14, 2014]: Delivering a premium user experience for consumers in the Indian market by end of the year
MediaTek Inc., one of the largest fabless semiconductor companies in the world, today announced that its MT6595, the world’s first True Octa-core™ 4G LTE System on Chip (SoC), has reached commercialization in India. Devices embedded with MT6595 are expected to arrive in the Indian market by the end of the year.
First announced in February 2014, the introduction of this premium chipset in the Indian market will accelerate the transition to 4G LTE in the country and create limitless opportunities for Indian device makers to manufacture high-performance handsets. in the segment. MediaTek’s 4G LTE products allow consumers to embrace the improved speed from 4G LTE and parallel computing capability. MediaTek is looking forward to associating with Indian Smartphone makers and leading the industry in delivering premium mobile user experiences.
“MediaTek is focused on delivering a full range of 4G LTE platforms, and the MT6595 is the first of many to arrive in India. Our 4G LTE solutions support all modes including TDD LTE, which is important for India because infrastructure providers in the country are currently focusing on the TDD LTE network,” said Dr. Finbarr Moynihan, General Manager – Corporate Sales International, of MediaTek.
“With a deep understanding of the Indian smartphone market, we continue to bring a premium mobile experience to consumers, and thus enable them to become, what we like to call, an Everyday Genius,” said Finbarr.
The MT6595 SoC promises a premium user experience with 4G connectivity, superior multi-tasking performance and excellent sustained performance-per-watt.
Underscoring its commitment to India, MediaTek recently announced its robust expansion plans for the Indian market with an investment of US$200 million. To boost its R&D capabilities in India, MediaTek has also launched a new facility in Bengaluru, which focuses on developing innovative solutions for wireless communications. The new Bengaluru facility, together with MediaTek’s Noida facilities, are instrumental to bolstering MediaTek’s R&D capabilities, allowing the company to establish presence in other core segments beyond mobile.
MediaTek says India its largest market on mobile after China [The Economic Times [of Times Group of India], Oct 14, 2014]:
NEW DELHI: MediaTek, the Taiwanese chipset maker, expects to ship about 350 million smartphone chipsets to vendors worldwide in 2014, with India one of the top five markets, a top executive said, adding that the company expects affordable 4G smartphones to be launched in the South Asian nation later next year.
“Very clearly, India is the largest market for MediaTek on mobile, outside of China,” said Finbarr Moynihan, general manager for international corporate sales at the chipset maker, which has a 30% share globally and shipped 220 million smartphones chipsets till December 2013.
MediaTek ranks India as its largest market for 3G growth in smartphones and 2G feature phones. As the 4G ecosystem develops in India, the company expects affordable, dual-band LTE smartphones in the second half next year, by when Reliance Jio Infocomm is expected to have launched its high-speed wireless Internet services.
“We will certainly see entry-level LTE smartphones at affordable price points with reduced feature sets, display, camera quality, less memory, the usual by the second half of next year,” Moynihan said.
LTE, or long-term evolution, is a technology that allows telecom companies to provide higher Internet speeds to consumers on their mobile phones. MediaTek, which competes with Qualcomm globally, on Monday launched its 4G LTE chipset compatible with both TDD and FDD modes, using 2300 MHz and 1800 MHz, respectively.
The company expects some manufacturers to launch devices using its new 4G LTE octa-core, multi-mode chipset by December, though on the premium end.
Moynihan added that India will benefit a lot from China, where the band and frequency structures are almost similar and sales of 4G LTE phones are only rising. This can drive economies of scale for India as carriers and handset makers move towards offering 4G smartphones in the mid- and low-price brackets, making the two countries the biggest markets for LTE growth for chipset makers, including Qualcomm and Intel.
“In terms of criticality, India will be the largest 3G market for us over the next two years as China progresses towards LTE,” Moynihan said.
At present, Bharti Airtel and Aircel offer 4G services in select areas. Reliance Jio Infocomm, which has 4G airwaves countrywide, is widely speculated to launch low-priced yet high-speed data services on mobile phones that support LTE.
“We are in discussions with them. They will likely be the major drivers for LTE in India,” Moynihan said when asked about partnering with Reliance Jio. “When they become mainstream, we hope to be a big part of their portfolio going forward,” he added.
MediaTek will work with Reliance Jio to pre-certify its chipsets and modem solutions to meet network or frequency requirements, a practice the company follows with global carriers, more so in markets driven by them. This allows handset makers to create smartphones that will work on the service providers’ frequencies and bands, including compatibility on both TDD and FDD LTE.
“We hope we can accomplish the appropriate testing, validation and certifications with Reliance and other carriers in India over the next couple of months or quarters. They (RJio) have some special requirements,” he added, without elaborating.