HP split into two–HP Enterprise and HP Inc. (devices and printers)–for the growth phase of its turnaround

HP share price -- Sept 2011 - Oct 2014

HP share price — Sept 2011 – Oct 2014. Meg Whitman was named CEO on September 22, 2011. As well as renewing focus on HP’s Research & Development division, Whitman’s major decision during her first year as CEO has been to retain and recommit the firm to the PC business that her predecessor announced he was considering discarding (see the August 2011 post on this blog). After such “stabilization and foundation year” on October 03, 2012 she announced an ambitious 5-year turnaround strategy that promised new products by FY14 and finally growth by 2015.  This plan promised changes in HP’s four primary businesses. Enterprise Services got an entirely different operating model. Likewise the Enterprise Group planned to further utilize the cloud. The operating model of the Printing and Personal Systems Group was simplified by reducing its product line. A new cloud-based consumption model was implemented for the Software Group. With the split now  Meg Whitman writes  that “Hewlett-Packard Enterprise … will define the next generation of infrastructure, software, and services for the New Style of IT” while “HP Inc. will be extremely well-positioned to leverage its impressive portfolio and strong innovation pipeline across areas such as multi-function printing, Ink in the office, notebooks, mobile workstations, tablets and phablets, as well as 3-D printing and new computing experiences”. By separation into two they will “be able to accellerate the progress” they’ve made to date, “unlock additional value”, and “more aggressively go after the opportunities in front” of them.

Also seeing total 55,000 job cuts this year, with 45,000-50,000 cuts already done in Q2. CEO Meg Whitman (age 58) is enjoying huge bonus payments via those job cuts, and then she will lead HP Enterprise as CEO, as well as will become the non-executive Chairman of HP Inc.’s Board of Directors.

Detailed information on this blog about the new direction set up for Personal Systems Group part of HP Inc. (very few):

Latest news from HP Personal Systems Group:
– Revamped Z desktop and ZBook mobile workstations [Sept 10, 2014]
HP Stream series of skinny Windows 8.1 laptops and tablets targeted for the holidays [Sept 29, 2014]
– HP 10 Plus 10.1-Inch 16 GB Android Full HD IPS Tablet with Allwinner A31 quadcore 1.0 GHz on Amazon and elsewhere for $280  [July 13, 2014]
– HP Slate 21 – 21.5″-k100 All-in-One Full HD IPS Android PC with NVIDIA Tegra 4 for $400 [Sept 28, 2014] a 17″ version of which, HP Slate 17 will be hitting stores by New Year

Note that such large screen All-in-One Full HD IPS strategy for both desktop replacements as well as great home devices + complete flat tabletop mode for using an application that’s maybe multi-orientational was started with Windows 8-based HP ENVY Rove [June 23, 2013], using Intel® Core™ i3-4010U and now selling for $980.

Detailed information on this blog about the new direction set up for HP Enterprise (quite extensive and deep):


* Note here that as of now Microsoft Windows Server is not available (even the upcoming Windows Server 10 for “the Future of the datacenter from Microsoft“) on the emerging 64-bit ARM. See: Intel: ARM Server Competition ‘Imminent,’ But Not Yet There, Says MKM [Barrons.com, Oct 2, 2014], in which the current state characterized as:

ARM highlighted progress in servers by citing two data center end-customers (sharing the stage with Sandia Labs but not Paypal) that use HP blades for their Moonshot server chassis based on 64-bit Applied Micro (AMCC, NR, $6.90) and 32-bit Texas Instruments silicon.

HP Moonshot program and the 1st 64-bit ARM server (ARM TechCon 2014, Oct 1-3)

HP’s ARM-powered ProLiant m400 (Moonshot) is ready for DDR4 [ARM Connected Community, Oct 8, 2014]

AppliedMicro and Hewlett-Packard recently introduced the first commercially-available 64-bit ARMv8  server. Dubbed the ProLiant m400, the cartridge is specifically designed to fit HP’s Moonshot server framework. The new server – targeted at web caching workloads  – is based on AppliedMicro’s X-Gene System-on-a-Chip  (SoC) and runs Canonical’s versatile Ubuntu operating system.

… One of the key advantages of the X-Gene based m400? The doubling of addressable memory to 64GB per cartridge. … “You put 10 of these enclosures in a rack and you have 3,600 cores and 28 TB of memory to hook together to run a distributed application,” … “The m400 node burns about 55 watts with all of its components on the board, so a rack is in the neighborhood of 25 kilowatts across 450 nodes.” …

Loren Shalinsky, a Strategic Development Director at Rambus, points out that each ProLiant m400 cartridge is actually a fully contained server with its own dedicated memory, which, in the default launch version, carries a payload of DDR3L DIMMs.

“However, future generations of the cartridges can be upgraded from DDR3 to DDR4, without affecting the other cartridges in the rack. This should allow for even higher memory bandwidth and lower power consumption,” he added. “Our expectation is that DDR4 will ramp on the server side – both in terms of x86  and ARM – before finding its way into desktop PCs, laptops and consumer applications like digital TVs and set-top boxes.”

As we’ve previously discussed on Rambus Press , DDR4 memory delivers a 40-50 percent increase in bandwidth, along with a 35 percent reduction in power consumption compared to DDR3 memory, currently in servers. In addition, internal data transfers are faster with DDR4 , while in-memory applications such as databases – where a significant amount of processing takes place in DRAM – are expected to benefit as well.

Compare the above to what was written in Choosing chips for next-generation datacentres [ComputerWeekly.com, Sept 22, 2014]:

HP CEO Meg Whitman has high hopes for the company’s Moonshot low-energy server family as a differentiator in the commodity server market. Moonshot is based on Intel Atom and AMD Opteron system-on-a-chip (SoC) processors, optimised for desktop virtualisation and web content delivery applications. These servers can run Windows Server 2012 R2 or Red Hat, Canonical or Suse Linux distributions.

Semiconductor companies Cavium and Applied Micro are taking two different approaches to the ARM microserver market. Cavium is specialising in low-powered cores, while Applied Micro is taking a high-performance computing (HPC) approach.

AMD is building its chips based on the ARM Cortex-A57 core. … Servers with AMD’s Seattle [Opteron A-Series] ARM-based chip are not expected to ship until mid-2015.

Note here as well that AMD’s Seattle, i.e. Opteron A-Series strategy is also serving the company’s own dense server infrastructure strategy (going against HP’s Moonshot fabric solution) as described here earlier in AMD’s dense server strategy of mixing next-gen x86 Opterons with 64-bit ARM Cortex-A57 based Opterons on the SeaMicro Freedom™ fabric to disrupt the 2014 datacenter market using open source software (so far) [Dec 31, 2014 – Jan 28, 2014] post.

“HP has supported ARM’s standardization effort since its inception, recognizing the benefits of an extensible platform with value-added features,” said Dong Wei, HP fellow. “With the new SBSA specification [Server Base System Architecture from ARM], we are able to establish a simplified baseline for deploying ARM-based solutions and look forward to future HP [server] products based on the ARM architecture.”

 

About Nacsa Sándor

Lazure Kft. • infokommunikációs felhő szakértés • high-tech marketing • elérhetőség: snacsa@live.com Okleveles villamos és automatizálási mérnök (1971) Munkahelyek: Microsoft, EMC, Compaq és Digital veterán. Korábban magyar cégek (GDS Szoftver, Computrend, SzáMOK, OLAJTERV). Jelenleg Lazure Kft. Amire szakmailag büszke vagyok (időrendben visszafelé): – Microsoft .NET 1.0 … .NET 3.5 és Visual Studio Team System bevezetések Magyarországon (2000 — 2008) – Digital Alpha technológia vezető adatközponti és vállalati szerver platformmá tétele (másokkal együttes csapat tagjaként) Magyarországon (1993 — 1998) – Koncepcionális modellezés (ma használatos elnevezéssel: domain-driven design) az objektum-orientált programozással kombinált módon (1985 — 1993) – Poszt-graduális képzés a miniszámítógépes szoftverfejlesztés, konkurrens (párhuzamos) programozás és más témákban (1973 — 1984) Az utóbbi időben általam művelt területek: ld. lazure2.wordpress.com (Experiencing the Cloud) – Predictive strategies based on the cyclical nature of the ICT development (also based on my previous findings during the period of 1978 — 1990) – User Experience Design for the Cloud – Marketing Communications based on the Cloud
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