As Microsoft is going against Android and Apple with a vastly updated Windows/Windows Phone 8.1 for $0 royalty fee on smartphones and tablets with screens under 9”, integrated Windows desktop experience (upcoming in the next update), capability of creating Universal Windows apps accross the whole Windows family, see Microsoft BUILD 2014 Day 1: consistency and superiority accross the whole Windows family e.t.c … [‘Experiencing the Cloud’, April 2, 2014]
Update: Intel aggressively promoting tablet CPUs in China [DIGITIMES, April 14, 2014]
Intel has resorted to an aggressive pricing strategy to promote sales of its tablet-use processors, particularly in China, a move which apparently will take on Qualcomm and MediaTek, while ramping up its market share, according to industry sources.
Prices of Intel’s mainstream quad-core tablet CPUs have dropped to below US$5, which are almost on par with those offered by China-based chipset suppliers such as Rockchip Electronics and Allwinner Technology and even below those available from Nvidia, Qualcomm and MediaTek, said the sources.
Consequently, the number of Intel-based tablets is likely to expand in a great proportion as more and more China-based brand and white-box tablet vendors are expected to use Intel’s tablet CPUs to develop new products, the sources revealed.
Intel’s new policy also focuses on deepening its relationship with the supply chain in China, highlighting by its recent announcement of establishing an Intel Smart Device Innovation Center in Shenzhen and a US$100 million Intel Capital China Smart Device Innovation Fund, commented the sources.
To encourage China-based tablet makers to use Intel’s CPUs, the chipset vendor is offering assistance in terms of design, technology and marketing, the sources indicated.
Intel’s offerings will be particularly attractive to white-box tablet makers as they can optimize low-priced chipsets and advanced technologies to roll out competitive models for the entry-level segment, added the sources.
Intel aims to ship 40 million tablet CPUs in 2014, including entry-level Bay Trail family and SoFIA 3G platform products, the sources noted.
Intel is announcing the Bay Trail-Entry SoCs for that: Atom Z3735G and Z3735F
(As far as the original announcement is concerned read the The long awaited Windows 8.1 breakthrough opportunity with the new Intel “Bay Trail-T”, “Bay Trail-M” and “Bay Trail-D” SoCs? [‘Experiencing the Cloud’, Sept 14, 2013] post of mine. Note also that by Microsoft the new Bay Trail-Entry SoCs were called “Bay Trail Cost Reduced options”.)
Z3735G/F Bay Trail-Entry Designed Specifically for CTE (China Technical Ecosystem) ODMs an Supply Chain:
– Type 3 packaging of AP and PMIC
>>> Enabling cost effective and broadly
available 6-layer PCBs
– Reduced Component Count
>>> New PMIC with higher level of Integration
>>> Intel Platforms, Bay Trail-Entry 478
vs. Clover Trail+ 496 vs. Bay Trail-v0 700
– CTE-friendly Components
>>> Components selected based on cost and availability in China, after direct ODM & Sales feeback
– Component Catalog
>>> Pre-validated key components to allow reference design variations with fast time to market
Source: TABS002 – Designing Entry and Value Tablets Based on the Intel® Platform, Bay Trail – Entry
(Warning: The slides of that presentation still reflect the case before the $0 Windows royalty fee announcement for tablets with screens under 9” by Microsoft, which occured a few hours before Intel’s Bay Trail-Entry announcement!)
From Bay Trail-v0 to Bay Trail-Entry in terms of tablet circuit boards:
And the effect would be even more dramatic than you would first think: Low cost Windows tablets and Docking Demo [Steve Paine YouTube channel, April 4, 2014]
From Delivering Innovation across Mobile Devices, PCs, Software and Services [Intel Fact Sheet, April 3, 2014] + “Mobile Innovation With Intel Inside” – Hermann Eul Webcast [IDF14 Shenzhen, April 3, 2014] + Intel Developer Forum 2014 Keynote – Hermann Eul (English Slides) (PDF 3.7MB)
(Additional information: Intel Developer Forum – Shenzhen 2014 or IDF14 Shenzhen)
Accelerated Mobile Roadmap
Eul, vice president and general manager of Intel’s Mobile and Communications Group, demonstrated how Intel is accelerating innovation across its mobile platforms, from Intel® Atom™ to LTE, to scale at all prices and designs. The company continues to partner with emerging ODMs and OEMs in China and Taiwan to innovate and drive costs down to deliver compelling mobile devices to consumers around the globe. The China technology ecosystem is key to Intel’s goal of increasing sales of Intel-based tablets this year, and the company has an established program to help these ODMs and OEMs develop, market and sell Intel-based mobile devices at scale.
To further fuel the availability of low-cost, Intel-based tablets, Eul outlined how the company is expanding its Intel® Atom™ Z3700 series (“Bay Trail”) processor lineup to include several new products. New entry SKUs deliver 64-bit-ready, quad-core performance at a much lower cost based on engineering changes to the board design and other third-party components. Eul said these entry “Bay Trail” SKUs are currently in production and Intel anticipates OEMs to launch both Windows* and Android* devices this summer, with some starting at prices as low as US$99.
[Bay Trail 2GHz quad-core SoC has a roughly 2x performance gain vs. Qualcomm’s Snapdragon 800 2.2GHz quad-core SoC in video encoding as it was demonstrated at IDF14 Shenzhen during Hermann Eul’s keynote.]
[ CPU Size reduction: Intel Baytrail for low-cost tablets (IDF14) [Steve Paine YouTube channel, April 3, 2014] ]
[ Intel’s $99 Windows Tablet Prospect. IDF14 [Steve Paine YouTube channel, April 3, 2014] ]
Intel is also introducing two tablet master reference designs that will be available this summer. The reference designs help ODMs deliver low-cost, high-quality Intel-based tablets faster.
Global Marketing Campaigns Begin
Reaching Consumer Globally
Reaching IT Decision Makers Globally
With tools to pick the best
tablets for the Enterprise
Marketing Local Innovation
Sell Through Campaigns
Eul also disclosed more details about Intel’s future SoFIA 3G product, a dual-chip, fully integrated SoC that will begin shipping in the fourth quarter this year. SoFIA builds on Intel’s proven communications platforms by adding powerful Intel Atom cores, and it will be targeted at entry and value smartphones and tablets.
Eul said LTE is a priority and opportunity for Intel. The company’s 2014 LTE platform (Intel® XMM™ 7260) features five-mode support, including support for TD-LTE, and TD-SCDMA, which expands its addressable market to include China. Eul said the company is already actively engaged with China operators for certification and field trials are underway.
For overall background about IDF14 Shenzhen watch this report: IDF Shenzhen 2014 Highlights & Analysis [Mobilegeeks.de YouTube channel, April 4, 2014]