MediaTek is repositioning itself with the new MT6732 and MT6752 SoCs for the “super-mid market” just being born, plus new wearable technologies for wPANs and IoT are added for the new premium MT6595 SoC

wPAN = wireless Personal Area Network    
In case of MediaTek a wPAN is organised around the smartphone. Take special note of the new ANT/ANT+ wearable link, Bluetooth 4.1 or Bluetooth Low Energy as called otherwise, as well as the 802.11ac Wi-Fi and multi-system GNSS technologies, all described in this post as new ones with roles in wPANs/IoT.
IoT = Internet of Things

Update: Shipment ratio of 8-core smartphone solutions to be lower in 2014 [DIGITIMES, March 13, 2014]

The shipment ratio of 8-core processors to total smartphone solution shipments will not be higher in 2014 as brand and white-box handset vendors in China will still prefer to use quad-core models in order to build their share in the entry-level to mid-range segment, according to industry sources.
While Samsung Electronics has been more upbeat about sales of 8-core smartphones, it remains unknown whether shipments of the Galaxy S5 will be as brisk as expected, said the sources.
Although a number of handset vendors in China have voiced their support for MediaTek’s 8-core CPUs, few of them have completed the design-in process for 8-core models, which will limit shipments of 8-core processors in 2014, revealed the sources.
Additionally, MediaTek has maintained a price gap between quad-core and 8-core CPUs in order to continue ramping up shipments of its quad-core solutions, said the sources, adding that MediaTek is also unlikely to adopt an aggressive price strategy to promote 8-core CPUs for the time being.
Since suppliers of 8-core chips are limited and demand for the top-end 8-core smartphones is getting lower, shipments of 8-core solutions are unlikely to ramp up until 2015, the sources commented.

First let’s look at the current standing of MediaTek on the market, and then at their strategy and products in Mediatek@MWC 2014: Jeffrey Ju, Head of Smartphones, Pre-MWC Presentation [mediateklab YouTube channel, March 5, 2014]:

Jeffrey Ju, Mediatek Head of Smartphones, talks about new product announcements at an exclusive invitation-only event for press and analysts ahead of Mobile World Congress.

imageNote that at this MWC event for the press and
analysts Ju’s presentation was the 2nd one, following a repositioning/rebranding presentation by Johan Lodenius, CMO of MediaTek which will be embedded here later on.

Note: As the MT6595 was announced earlier it has been presented with all related details in the earlier ARM Cortex-A17, MediaTek MT6595 (devices: H2’CY14), 50 billion ARM powered chips [‘Experiencing the Cloud’, Feb 18, 2014] post of mine.

Just 4 slides from that presentation in order to show here what kind of giant MediaTek is:

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Then Mediatek@MWC 2014: Words from the media at the Fabrica Moritz Launch Event [mediateklab YouTube channel, March 3, 2014]

Mediatek hosted an exclusive invitation-only event for press and analysts ahead of Mobile World Congress to unveil the new Everyday Genius campaign and its forthcoming product announcements. Find out what the media thought about the new direction and products announced by Mediatek.

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from PDF, also available as MediaTek to focus more on western markets as it targets Qualcomm
Watch also: Interview – CFO, MediaTek [Mobile World Live, March 3, 2014]

Targeting Qualcomm with products announced at MWC 2013 for the “super-mid market” just being born:
64-bit quad-core LTE SoC MT6732 [MediaTek press release, Feb 24, 2014]

MediaTek wants to make the world a more inclusive place, where the best user experiences and fully connected does not mean expensive,” said Johan Lodenius, Chief Marketing Officer for MediaTek. “We are committed to power devices that accelerate the global demographic and cultural transformation. Inclusiveness is such an important part of MediaTek’s vision, which is why we strive to put technology in the hands of everyone, to enable everyone to be an everyday genius.

Following the launch of the world’s first 4G LTE Octa-core smartphone SOC – MT6595 – earlier this month*, we are quickly expanding our LTE offering across a range of performance points to meet the growing demand for smartphone devices across all markets. The MT6732 provides excellent performance and a very comprehensive feature set.

…added Jeffrey Ju, General Manager of the MediaTek Smartphone Business Unit.

* The 32-bit octa-core LTE SoC MT6595 is to be commercially available by the first half of 2014, with devices expected in the second half of the year. See the details in the roadmap slide following the MT6732/MT6752 spacifications (the table below), as well as in the press release included in the end of this post.

Update: MT6732—64-bit LTE SOC with ARM Cortex-A53 CPU cluster and Mali-T760 GPU [product page, March 13, 2014]

Overview

MediaTek MT6732 targets the rising ‘super-mid ‘market with LTE and a next-generation coherent 64-bit ARM® Cortex®-A53 cluster and Mali™-T760 GPU.

Features

64-bit Mobile Computing System

  • Quad-core 1.5GHz ARM Cortex-A53 processor
  • ARM Mali-T760 GPU with Open GL ES 3.0 and Open CL 1.2 support

Advanced Multimedia Features

  • Low-power 1080p video playback at 30sps
  • H.265 and H.264 and 1080p, 30fps H.264 video recording 
  • 13MP camera image signal processor with PIP (Picture-in-Picture), VIV (Video in Video) and Video Face Beautifier
  • MediaTek ClearMotion™ technology eliminates motion jitter and ensures smooth video playback at 60fps on mobile devices 
  • MediaTek MiraVision™ technology for DTV-grade picture quality

Integrated Multi-mode 4G LTE Modem

  • Rel. 9, Category 4 FDD and TDD LTE (150 Mb/s downlink, 50 Mb/s uplink)
  • 3GPP Rel. 8, DC-HSPA+ (42Mbit/s downlink, 11Mbit/s uplink), TD-SCDMA and EDGE for legacy 2G/3G networks

Integrated Connectivity Solutions

  • Dual-band Wi-Fi
  • Bluetooth 4.0 for low-power connections to fitness gadgets, wearables and other wireless accessories

64-bit octa-core LTE SoC MT6752 [MediaTek press release, Feb 25, 2014]

“The MT6752 is part of our commitment to provide high performance yet cost effective solutions, accelerating the global demographic and cultural transformation for the Super-mid market. We continue to democratize technology as previously seen in the TV and DVD industries. We launched world’s first true octa-core solution in November 2013 and now we continue to extend our lead to deliver on our vision to make the world a more inclusive place,”  said Jeffrey Ju, General Manager of the MediaTek Smartphone Business Unit.

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This is how the latest SoCs fit into the traditional roadmap (leaked in China) structure from which the new “super-mid market” is going to be born (according to MediaTek):

imageSee the MT6595 details in the press release included in the end of this post. Alternatively all details are provided in the earlier ARM Cortex-A17, MediaTek MT6595 (devices: H2’CY14), 50 billion ARM powered chips [‘Experiencing the Cloud’, Feb 18, 2014] post of mine.

The essence of this repositioning: Mediatek – Everyday Genius [mediateklab YouTube channel, Feb 23, 2014]

We’re Mediatek. We make the technology that’s at the heart of the things you use every day, from smartphones and tablets to smart TVs and wearable devices. Technology solves problems and makes exciting new things possible. It makes us smarter in ways we don’t always expect, enabling us to do more — and enjoy more. At Mediatek, we believe technology can fulfill the potential that’s inside all of us and that’s why we’re making the world a more inclusive place. We want technology to be accessible to everybody. We want everyone to be an Everyday Genius.

From Everyday Genius [MediaTek campaign page, Feb 22, 2014]

Introducing Everyday Genius

The world is becoming a more connected place and MediaTek is making it happen. Our technology not only powers the smartphones and tablets helping people around the world get online for the first time, but also the Smart TVs and wearable technology that offer completely new ways to communicate. We’re even working hard to bring the Internet of Things to life, where everything and everyone can talk to each other using the internet. MediaTek makes life easier and more enjoyable, often in ways we couldn’t even imagine a few years ago. Our technology expands horizons and creates new opportunities to discover more about the world. We’re giving rise to a new generation of coders, unlocking new creative talent and inventing new ways of doing business — and we want to do it for everyone. With the right help, we believe anyone can achieve something amazing, even if it’s just in a small way. And we believe they can do it every single day. We call this idea Everyday Genius and everything we do is dedicated to making it happen.

What we do — and why we do it

MediaTek is a fabless semiconductor company, which is another way of saying we design chips for electronic devices that our partners manufacture. Our expertise is in shrinking multiple components into a chip no larger than your fingernail. So where anything from a DVD player to a smartphone used to require a complex array of chips to perform their many sophisticated tasks, they can now do the same thing with just one or two. This tight integration of components makes all kinds of technology much more efficient and the more efficient something is, the more it can do with even less resources. More importantly, it makes technology affordable to all. Making technology more affordable and more accessible is something MediaTek is deeply committed to — and something that’s at the very heart of Everyday Genius.

imageThe repositioning/rebranding presentation which was actually the 1st one at the event for the press and analysts: MWC 2014 Cocktail Party – [MediaTek] CMO Johan Lodenius Presentation [mediateklab YouTube channel, March 3, 2014]

We have been on a fast moving journey since 1997.
Now we are taking our game to the next level with our products, business models and marketing.
The new branding is the foundation and this is the kick-off, but it’s just the beginning!

There is a huge transformation going on in the marketplace.
Emerging markets are disappearing and the general view in the west of the developing world is being challenged. This means a lot more opportunity for everyone, wherever you are.

Everyday Genius is the great outcome of the new all-inclusive connected mobile world.
For the first time it’s a level playing field, we can all be an Everyday Genius in this day and age.
– Whoever we are, wherever we are;
– Whatever our interests and desires are.

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Subsidies are being to be replaced by new buy-back and trade-in incentive programs. … Average prices will have to be adjusted to more normal, commoditized market levels

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Android is now in over eighty percent of the world’s smartphones. That’s my own calculation because it was seventy-nine percent according to Strategy Analysis at the end of 2013. Android works the same way in all devices across phones and tablets creating a uniformed user experience. There’s more differentiation in the apps than in the OS itself. This means that Android is a great user experience leveller cross price tiers as the world is flattening.

All this gives strong reasons to believe that the current market structure is going to change, radically:image

The super-mid market is born, fueled by global middle-class growth and the key industry changes we just talked about. We characterize super-mid as eighty percent in the middle with two dotted lines as boundaries at the opposite ends. The low boundary is set at 79 dollars, and the high boundary at 399 dollars. … This means that at the top of the range performance products are being pushed down into the super-mid, and price levels are getting adjusted.

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Mediatek@MWC 2014: Everyone can be an Everyday Genius [mediateklab YouTube channel, March 3, 2014]

Mediatek introduced its new Everyday Genius campaign at Mobile World Congress 2014. Johan Lodenius, Chief Marketing Officer, explains the rationale behind the concept and how it addresses the needs of the new super-mid market segment that has emerged.

Mediatek@MWC 2014: Internet of Things, Wearable Technology, Wireless Charging and more. [mediateklab YouTube channel, March 5, 2014]

In addition to a new brand identity, Mediatek introduced a number of new products at Mobile World Congress 2014. Johan Lodenius, Chief Marketing Officer, talks about resonance wireless charging, wearable technology, the Internet of Things, the new high powered MT6595 mobile chip and the company’s ambitions.
Note that the MT6595 was announced earlier, and also has been presented in the earlier ARM Cortex-A17, MediaTek MT6595 (devices: H2’CY14), 50 billion ARM powered chips [‘Experiencing the Cloud’, Feb 18, 2014] post of mine.

resonance wireless charging: MediaTek MT3188 Multi-Mode Wireless Charging ASIC Supports Inductive and Resonant Modes [press release, Feb 25, 2014]

MediaTek today announced MT3188, the world’s first multi-mode wireless charging ASIC that supports multiple competing standards. MediaTek MT3188 is a tightly-integrated solution that supports resonant charging technology and is fully compatible with current inductive chargers certified by the Power Matters Alliance (PMA) and the Wireless Power Consortium (WPC).

Key features

  • Compatible with existing PMA and WPC inductive standards as well as emerging resonant wireless standard A4WP
  • Ultra-compact design for smartphones, tablets and other consumer devices
  • Highly integrated, with an optimized bill of materials that requires no external active components
  • Supports out-of band communications in resonant mode (A4WP)
  • Provides the option of in-band communications in resonant mode for applications where a Bluetooth transceiver is not available
  • Operates stand alone or with Mediatek MT6595, MT6732 or other systems on a chip
  • Sampling now, with first commercial devices expected in Q3 2014

“With resonant charging, MediaTek makes consumer lives better. The devices can be placed in any position on a resonant charging mat and one mat can simultaneously charge multiple devices with different power needs at their optimum rates,” said Mark Estabrook, Senior Director of Strategic Marketing at MediaTek. “Resonant charging also works through non-metallic materials, so there’s no need to remove a smartphone case before charging and the chargers can be built easily into furniture and vehicles.”  

MediaTek’s in-band communication technology for power control provides a simple and reliable way to add resonant wireless charging support to a whole host of consumer devices where Bluetooth transceivers may not be available for out-of-band communication, such as ebook readers, noise-cancelling headphones and even spare batteries.

MediaTek MT3188 requires no external active components and its highly-optimized bill of materials (BOM) is comparable to best-in-class WPC inductive solutions. The solution can be mounted on a mobile device’s main PCB or battery cover, and provides a programmable output voltage from 1.5V to 5V at 1.4A (7.0W maximum). MT3188 is powered wholly by the charger and works even with a completely discharged battery.

MediaTek is an active contributor to the wireless charging standards community, and is co-vice chair for resonant technology at PMA and a member of WPC. Mediatek is also a member of the Alliance for Wireless Power (A4WP) — a not-for-profit organisation that supports Rezence™ resonant charging technology.

MediaTek MT3188 is sampling now and expected to feature in commercial devices within Q3 2014.

More information: The convenience of wireless charging: It’s just physics [MediaTek whitepaper by Mark Estabrook, Jan 10, 2014]

wearable technology: MediaTek to Showcase Multiple New Products and Technologies at CES 2014 [press release, Jan 3, 2014]

MediaTek presents the all-in-one solution for wearables, Aster. It is not only the smallest SOC with high integration, but provides also a comprehensive Application Framework, MRE (MediaTek Run-time Environment) that allows users to install and upgrade APPs.

Internet of Things
Cloud applications, video over Wi-Fi (VoW), indoor positioning and smart home automation

MediaTek Going Wearable, Chinese & Cheap [EE Times, Jan 31, 2014]

MediaTek is quietly going after the emerging market of under-$50 wearable devices.

The company’s new “all-in-one” SoC, called Aster, is sampling now only to a select group of customers. The chip is not officially announced yet, with no datasheets or block diagrams publicly available.

Aster integrates ARM7 ESJ, Bluetooth 4.0/Bluetooth Low Energy, power management IC, and memory (4 Mbytes of flash and 4 Mbytes of SRAM). Housed in a 5.4 x 6 mm package, MediaTek describes Aster as the “smallest SoC” with “highest integration” for wearable devices.

Aster also comes with a comprehensive Application Framework. Its Run-Time Environment will make it easy for users to install and upgrade apps and run them on wearable devices, according to MediaTek.

With an ear close to the ground in China, Taiwan’s consumer chip behemoth MediaTek appears to know about something not readily evident to most system vendors and chip companies in the West: a surge in Chinese consumer demand for new gizmos designed to leverage the power of smartphones.

“Innovation can come up very quickly in China compared to Western society,” Cliff Lin, senior director of MediaTek’s US corporate marketing, told EE Times.

Let a thousand flowers bloom
MediaTek’s Aster, together with the company’s wearable “turnkey solutions,” is designed to let a thousand flowers bloom in a number of new consumer devices, ranging from a Bluetooth dialer to a smartwatch. These devices are meant to be wirelessly connected to a smartphone, a device already ubiquitous.

It’s important to note that these wearable devices MediaTek has in mind are not positioned to replace smartphones — an idea sharply divergent from the hopeful thinking, more popular in the West, that wearable devices will supplant phones.

A Bluetooth dialer, for example, is, technically, not a phone. But the sleek, convenient device helps a user dial or receive a call without forcing her to haul a bulky tablet or phablet out of her bag.

Some in the industry, especially in the West, might argue that calling such a device — whose function appears to be simply a remote-control unit inside an already available smartphone — “wearable” is an overstatement.

After all, today’s wearable devices, if loosely defined, are all over the map — ranging from wristwatches, shoes, and glasses to headbands, clothing, and home healthcare devices — with no killer wearable form factor on the horizon, at least not yet.

Different wearable devices demand a different set of sensors. They also come in different shapes and sizes, as they will be worn on different parts of the body. Their evolutionary trajectory suggests that they will be far more diverse and complex than mere remote-control units in smartphones.

And the fact is, many smartwatches on the market today are designed for just that purpose. Besides email, voice mail, and social network message notifications, a smartwatch can control various functions of a smartphone remotely.

MediaTek’s Lin added that its Aster is even capable of offering a “viewfinder function” on a wearable device, when wirelessly connected to a smartphone’s camera. By reducing the image size, the picture can be transferred via Bluetooth from a camera in the smartphone to a small display of the new smartwatch. It allows a user to remotely frame a picture right on a smartwatch display, instead of awkwardly tilting a bulky phablet in the air.

Although MediaTek displayed Aster at its suite during the International CES earlier this month, the company is not giving out any more details of the SoC. When asked about its price, Lin noted that Aster is “suitably priced for end-products ranging from $20 to $50.” The SoC’s mass production is slated for the third quarter of 2014.

Internet of Things: MediaTek and ANT Create New Opportunities for Connected Lifestyle, Health and Home Management [ANT Wireless press release, Feb 26, 2014

New chip links mobile platform innovators to millions of available ANT+ wearables and devices

ANT Wireless, proven innovator in ultra low power (ULP) short range wireless technology and ANT+ interoperability, and MediaTek Inc., a leading fabless semiconductor company of wireless communications and digital multimedia solutions, today announce native support for the ANT wireless protocol in MediaTek’s new MT6630 5-in-1 combo connectivity chip. Targeted for premium smartphones, tablets and other mobile devices aligned with the super-mid category of chips, the single chip MT6630 allows integrators to link end users to the millions of leading ANT+ wearables and products for sport, fitness and health as well as smart home and location based service devices.

The feature-rich MT6630 combines the latest connectivity options in a low power, small footprint chip including 802.11ac Wi-Fi, ANT, Bluetooth 4.1, multi-system GNSS, [Global Navigation Satellite System may also refer to GLONASS], and FM. Delivering full concurrent operation of all five systems, the MT6630 offers the advanced capabilities of ANT+ interoperability and connection to the vast array of certified ANT+ devices including monitors and software that track activity, heart rate, blood pressure, muscle oxygen, running, cycling, swimming, hiking, weight, etc..  ANT wireless communication will also facilitate the expanding connected use cases in home and industrial environments.

“MediaTek is committed to bringing an optimal experience to the digital home and mobile applications.  ANT complements our unique leadership position,” said SR Tsai, General Manager of MediaTek’s Connectivity Business Unit.  “ANT will continue to be a driver of wireless and wearable solutions for the Internet of Things.  MediaTek’s inclusion of this established protocol gives manufacturers and their consumers simple and direct access to these innovative ANT+ products.”

“Our collaboration with MediaTek greatly expands access to more ANT+ enabled phones and ANT+ sensors, in more markets and regions, which is fantastic for everyone:  mobile OEMs, ANT+ product manufacturers, and consumers,” added Rod Morris, Vice President, ANT Wireless.  “The result will be a great range of offerings and best-in-class lifestyle products worldwide.”  

MediaTek will be demonstrating ANT+ in combination with the MT6630 solution at Mobile World Congress, Feb 24-27, Hall 6, Stand 6E11. The MT6630 is sampling now and the first commercially available devices to use MT6630 IC’s are expected in the second half of 2014.  ANT Wireless is also exhibiting at Mobile World Congress, in Barcelona, Spain, February 24 – 27, Hall 7, Stand 7M49.

Celebrating over ten years in ultra low power wireless technology, ANT also offers its expanded suite of ANT+ Plugins for Android applications to app developers and manufacturers selecting the MT6630.   ANT+ Plugins eliminate the need for ANT+ profile development and technical expertise and facilitate the path to seamless ANT+ connectivity.

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About MediaTek
MediaTek is a pioneering fabless semiconductor company, and a market leader in cutting-edge systems on a chip for wireless communications, HDTV, DVD and Blu-ray. MediaTek created the world’s first octa-core smartphone platform with LTE and its CorePilotTM technology released the full power of multi-core mobile processors. MediaTek [TSE:2454] is headquartered in Taiwan and has offices worldwide. Please visit www.Mediatek.com for more information.  Press Office:  PR@Mediatek.com  +1 650 283 2781

About ANT / ANT+ (www.thisisant.com**)
ANT is a proven protocol and silicon solution for ultra low power (ULP) practical wireless networking applications. ANT+ is the pervasive ULP wireless technology facilitating the capture of critical market share in the exploding mobile sensor sector. With over 100 million devices in the market, ANT+ facilitates interoperability between ANT+ devices and the collection, automatic transfer and tracking of sensor data. This standardized communication platform enables quick-to-market solutions for application developers, sensor manufacturers and cell phone makers. ANT+ has amassed an ecosystem of world-class technology vendors in the ANT+ Alliance, an open special interest group of companies who have adopted the ANT+ promise of interoperability. These industry leaders offer readily-available brand name products for sport, wellness management and home health monitoring. 

** Note that the web pages of www.thisisant.com describe ANT as:
ANT is a Wireless Personal Network [otherwise wPAN] protocol, by Dynastream Innovations Inc., with small size, reasonable cost and Very Low Power requirements.

My insert here: ANT+, from technology to the ecosystem [ANTAlliance YouTube channel, Oct 13, 2010], read also on Wikipedia:
ANT (a proprietary  open access  multicast  wireless sensor network  technology)
ANT+ (an interoperability function that can be added to the base ANT protocol)

ANT+ business development manager, Dallin Doney, walks you through ANT technology to many branded ANT+ products in sports, fitness and wellness. Products showcased are from Adidas, A&D, Digifit, Garmin, Star Trac, Tanita, Timex and Wahoofitness

The company behind ANT Wireless is Dynastream Innovations Inc. (www.dynastream.com).   Dynastream was established in 1998 and became a wholly owned subsidiary of Garmin Ltd. in December 2006. Dynastream is based in Cochrane, Alberta, Canada, and is a world innovator in the research and development of inertial and wireless technology.

ANT+ Product Directory (www.thisisant.com/directory)
The ANT+ Product Directory is a complete inventory of all ANT+ certified or verified products. It is a tool designed specifically to help consumers source hundreds of industry-leading devices and all compatible products within the vast ANT+ ecosystem. Devices may be searched by product name, brand, activity or product category, allowing the consumer to create a monitoring system that meets their specific needs.

To get some idea watch these ANT-related videos
(see more in http://www.thisisant.com/news/video-gallery/):
– for lifestyle:  Technology in Fitness – Enhancing the User Experience! [ANTAlliance YouTube channel, Nov 11, 2013]

FIT-C President, Bryan O’Rourke, and ANT Wireless Sales Manager, Paul Lockington, discuss technology in fitness, the opportunities, and the need to enhance the user experience through data monitoring and wearable technologies. http://www.thisisant.com http://www.bryankorourke.com

– for health: 4iiii Innovation’s Cliiiimb System Demo [ANTAlliance YouTube channel, Nov 11, 2013]

4iiii’s Product Manager, Alana Baxter, demonstrates the new Cliiiimb system – an ANT+ enabled KOM experience powered by Strava that combines Sportiiiis heads-up audio visual display, Viiiiva heart rate monitor with iPhone connectivity. http://www.thisisant.com. http://www.4iiii.com.

– for home management: ANT Lighting Control Demo [ANTAlliance YouTube channel, July 31, 2013]

ANT Wireless Global Sales Manager, Mike Paradis, demonstrates the features of an ANT enabled lighting control system and explains the benefits of ANT/ANT+ home and industrial automation. For more information visit http://www.thisisant.com.

Mediatek Announces MT6630, World’s First Five-in-One Combo Wireless Connectivity SOC for Mobile Devices [press release, Feb 25, 2014]

Mediatek today announced MT6630, the world’s first five-in-one combo wireless system-on-a-chip (SOC) to support full featured smartphones, tablets and other premium mobile devices.

The MT6630 dramatically reduces the component count and eBOM while improving ease-of-design for manufacturers by eliminating external low noise amplifiers (LNAs) and integrating the Wi-Fi 2.4 GHz and 5 GHz power amplifiers (PAs), Bluetooth PA, and transmit-receive (T/R) switch into a PCBA footprint less than 65 mm2.

Key features

  • Dual-band single-stream 802.11a/b/g/n/ac with 20/40/80MHz channel bandwidth
  • 802.11v time of flight protocol support and management engines to enable higher accuracy of indoor positioning via Wi-Fi
  • Advanced support for Wi-Fi Direct Services and Miracast™ optimization for easier pairing, increased robustness, advanced use-cases and lower power
  • Bluetooth 4.1 with Classic, High-Speed and Low-Energy support, and ANT+ for compatibility with the latest fitness tracking, health monitoring and point of information devices and applications
  • Concurrent tri-band reception of GPS, GLONASS, Beidou, Galileo and QZSS with industry leading sensitivity, low power, positioning accuracy, and the longest prediction engine
  • FM transceiver with RDS/RBDS
  • Integrated engines and algorithms for full concurrent operation and co-existence, including industry-leading throughput during LTE transmission

MT6630 delivers full concurrent operation of all 5 systems operating at maximum compute intensity with no degradation compared to single-system operation while offloading the mobile device CPU for design ease and extended battery life.

As a focus on low power and digital home convergence, the MT6630 uses a configurable PA architecture to save current at commonly used power levels, including those used for Miracast™ Wi-Fi Direct services. MT6630 implements advanced co-existence techniques, including for LTE to deliver industry-leading throughputs. MT6630 also supports Wi-Fi diversity for premium smartphones and tablets to improve antenna angle sensitivity and handheld scenarios.

“MT6630 makes it simple for manufacturers to bring mobile devices to market with sophisticated wireless features, lower power and uncompromised performance,” said SR Tsai, General Manager of MediaTek’s Connectivity Business Unit. “MT6630 furthers MediaTek’s focus to deliver the best experiences across the digital home and mobile applications by using its unique leadership position in digital TV host processors, smartphone platforms, and connectivity.”

The small-footprint design is available in 5 x 5mm WLCSP (Wafer Level Chip Scale Package) or a 7 x 7mm QFN (Quad Flat No-Leads) and requires only 44 components, which is around half that of other integrated wireless solutions.

Mediatek MT6630 is sampling now and complements the recently announced MT6595 octa-core SOC with LTE for premium mobile devices. The first commercially available devices to use MT6630 are expected in the second half of 2014.

new high powered MT6595: MediaTek Announces MT6595, World’s First 4G LTE Octa-Core Smartphone SOC with ARM Cortex-A17 and Ultra HD H.265 Codec Support [press release, Feb 11, 2014]

Note: As the MT6595 was announced earlier it has been presented with all related details in the earlier ARM Cortex-A17, MediaTek MT6595 (devices: H2’CY14), 50 billion ARM powered chips [‘Experiencing the Cloud’, Feb 18, 2014] post of mine.

MediaTek CorePilot™ Heterogeneous Multi-Processing Technology enables outstanding performance with leading energy efficiency

MediaTek today announces the MT6595, a premium mobile solution with the world’s first 4G LTE octa-core smartphone SOC powered by the latest Cortex-A17™ CPUs from ARM®.

The MT6595 employs ARM’s big.LITTLE™ architecture with MediaTek’s CorePilot™ technology to deliver a Heterogeneous Multi-Processing (HMP) platform that unlocks the full power of all eight cores. An advanced scheduler algorithm with adaptive thermal and interactive power management delivers superior multi-tasking performance and excellent sustained performance-per-watt for a premium mobile experience.

Excellent Performance-Per-Watt
Four ARM Cortex-A17™, each with significant performance improvement over previous-generation processors, plus four Cortex-A7™ CPUs
ARM big.LITTLE™ architecture with full-system coherency performs sophisticated tasks efficiently
• Integrated Imagination Technologies PowerVR™ Series6 GPU for high-performance graphics

Integrated 4G LTE Multi-Mode Modem
• Rel. 9, Category 4 FDD and TDD LTE with data rates up to 150Mbits/s downlink and 50Mbits/s uplink
• DC-HSPA+ (42Mbits/s), TD-SCDMA and EDGE for legacy 2G/3G networks
• 30+ 3GPP RF bands support to meet operator needs worldwide

World-Class Multimedia Subsystems
• World’s first mobile SOC with integrated, low-power hardware support for the new H.265 Ultra HD (4K2K) video record & playback, in addition to Ultra HD video playback support for H.264 & VP9
• Supports 24-bit 192 kHz Hi-Fi quality audio codec with high performance digital-to-analogue converter (DAC) to head phone >110dB SNR
20MP camera capability and a high-definition WQXGA (2560 x 1600) display controller
• MediaTek ClearMotion™ technology eliminates motion jitter and ensures smooth video playback at 60fps on mobile devices
• MediaTek MiraVision™ technology for DTV-grade picture quality

First MediaTek Mobile Platform Supporting 802.11ac
• Comprehensive complementary connectivity solution that supports 802.11ac
Multi-GNSS positioning systems including GPS, GLONASS, Beidou, Galileo and QZSS
Bluetooth LE and ANT+ for ultra-low power connectivity with fitness tracking devices

World’s First Multimode Wireless Charging Receiver IC
• Multi-standard inductive and resonant wireless charging functionality available
• Supported by MediaTek’s companion multimode wireless power receiver IC

“MediaTek is focused on delivering a full-range of 4G LTE platforms and the MT6595 will enable our customers to deliver premium products with advanced features to a growing market,” said Jeffrey Ju, General Manager of the MediaTek Smartphone Business Unit.

“Congratulations to MediaTek on being in a leading position to implement the new ARM Cortex-A17 processor in mobile device”, said Noel Hurley, Vice President and Deputy General Manager, ARM Product Division. “MediaTek has a keen understanding of the smartphone market and continues to identify innovative ways to bring a premium mobile experience to the masses.”

The MT6595 platform will be commercially available by the first half of 2014, with devices expected in the second half of the year.

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MediaTek Drives Global LTE Adoption with New ALCATEL ONETOUCH POP S7 [press release, Feb 25, 2014]

Powered by MediaTek’s 4G LTE Platform, ALCATEL ONETOUCH POP S7 will be available in Q2 delivering high-speed data performance to consumers worldwide

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TAIWAN, Hsinchu – 23 February, 2014 – MediaTek and ALCATEL ONETOUCH today announce the LTE-enabled ALCATEL ONETOUCH POP S7, powered by MediaTek’s 4G LTE quad-core platform. Available in Q2 this year, the POP S7 launch will bring 4G LTE to the mass market at an affordable price point, and will further extend the product range for both ALCATEL ONETOUCH and MediaTek across their respective global portfolio of LTE devices.

The POP S7 features MediaTek’s 1.3GHz quad-core processor and multi-mode 4G LTE modem MT6290.  By combining fast 4G connectivity with a sharp and bright 5” IPS display, users can enjoy a truly immersive mobile experience with the POP S7 such as streaming high-definition video content. 

The MT6290 multimode 4G LTE modem embedded within POP S7 supports LTE Release 9 CAT 4, enabling data rates as high as 150Mbit/s downlink. The MT6290 modem is also compatible with FDD and TDD modes, as well as HSPA+, W-CDMA, TD-SCDMA, EDGE and GSM/GPRS radio technologies. 

“MediaTek is proud to again be selected to power the latest ALCATEL ONETOUCH smartphone. The new ALCATEL ONETOUCH POP S7, designed for the mass market and featuring our multimode 4G LTE modem, is the exciting first step for MediaTek to demonstrate its global capability in the fast growing LTE market.” said, Jeffrey Ju, General Manager of Smartphone Business Unit, MediaTek. “Our aim is to unleash the potential of everyone for the creation of a better world by maximizing the capacity of technology innovation,” Jeffrey added. 

Dan Dery, CMO of ALCATEL ONETOUCH added, “The POP S7 is the first entry-level LTE-enabled smartphone powered by MediaTek’s innovative technology, and we’re rolling out across EMEA, APAC and other regions. We foresee a huge increase in LTE adoption worldwide in 2014, and we are pleased to working in close collaboration with MediaTek to meet the market demand at the right time.”

About Nacsa Sándor

Lazure Kft. • infokommunikációs felhő szakértés • high-tech marketing • elérhetőség: snacsa@live.com Okleveles villamos és automatizálási mérnök (1971) Munkahelyek: Microsoft, EMC, Compaq és Digital veterán. Korábban magyar cégek (GDS Szoftver, Computrend, SzáMOK, OLAJTERV). Jelenleg Lazure Kft. Amire szakmailag büszke vagyok (időrendben visszafelé): – Microsoft .NET 1.0 … .NET 3.5 és Visual Studio Team System bevezetések Magyarországon (2000 — 2008) – Digital Alpha technológia vezető adatközponti és vállalati szerver platformmá tétele (másokkal együttes csapat tagjaként) Magyarországon (1993 — 1998) – Koncepcionális modellezés (ma használatos elnevezéssel: domain-driven design) az objektum-orientált programozással kombinált módon (1985 — 1993) – Poszt-graduális képzés a miniszámítógépes szoftverfejlesztés, konkurrens (párhuzamos) programozás és más témákban (1973 — 1984) Az utóbbi időben általam művelt területek: ld. lazure2.wordpress.com (Experiencing the Cloud) – Predictive strategies based on the cyclical nature of the ICT development (also based on my previous findings during the period of 1978 — 1990) – User Experience Design for the Cloud – Marketing Communications based on the Cloud
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