Home » Cloud Computing strategy » The cloud services brokerage (CSB) business model and the HP Cloud Services

The cloud services brokerage (CSB) business model and the HP Cloud Services

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David Linthicum discusses Public Cloud at HP – Intel Executive Forum [hpcloud YouTube channel, Jan 29, 2014]

David Linthicum recently spoke at a joint HP Intel Executive Forum about the benefits and trends in Public Cloud computing.

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In December of last year, Red Hat and Dell announced a partnership to provide organizations with a OpenStack-based private cloud solution.

Red Hat sees a lot of promise in OpenStack and is one of its biggest supporters. Think of OpenStack just like you might think about Linux. Red Hat has taken the open source Linux operating system and has made quite a bit of money selling services based on providing support and services for it.

Earlier this year, IBM announced that their cloud products would have core OpenStack bits.

An independent assesment of the Gartner’s Emerging Technology Landscape predictions for a number of years from cloud computing point of view [Big Data Applications and Analytics MOOC YouTube channel, July 22, 2013]: … 2004-2009: Top 10 Strategic Technologies … 2008-2012: Priority Matrix … 2002-2012: Emerging Technologies Hype Cycle

Unit 18 – X-Informatics Cloud Technology Part I: Introduction, Lesson 4 Overview: Gartner is well known for an ongoing suite of influential insightful technology evaluations. Some early listings of strategic technologies is followed by the priority matrix ( benefit versus years to mainstream adoption) where both clouds and recently big data are prominent in the ”transformational” ”2 to 5 year impact” categories. The famous hype cycle for emerging technologiesis introduced with examples from 2002 2009 2010 2011 and 2012 being given.
Note: this presentation is part of a FREE “Big Data Applications and Analytics” MOOC (Massive Open Online Course), currently (Feb 12, 2014) in preview form, investigating the use of clouds running data analytics collaboratively for processing Big Data to solve problems in Big Data Applications and Analytics. OR put otherwise it is about so called X-Informatics, where X = Physics, e-Commerce, Web Search and Text mining, Health, Sensors and Remote Sensing are somes application problems which could be solved by use of Clouds running Data Analytics Collaboratively processing Big Data.
(X-Informatics MOOC as a course had been first available to students during the Spring 2013 classes by Indiana University, School of Informatics and Computing.)

Gartner, Jan 9, 2013 (Cloud Computing | Technology Research | Gartner Inc.):

Cloud computing is a disruptive phenomenon, with the potential to make IT organizations more responsive than ever. Cloud computing promises economic advantages, speed, agility, flexibility, infinite elasticity and innovation. How will you phase your organization into cloud computing?

DID YOU KNOW?

By 2015, at least 20% of all cloud services will be consumed via internal or external cloud service brokerages, rather than directly, up from less than 5% today.

Cloud computing forces you to wrestle with three key strategic, operational and people challenges:

    • Governance:

      Cloud computing enables speed, agility and innovation. You need to move from the drawing board to deployment. Is your organization ready to adapt?

    • Cloud Computing Environments:

      You need to choose a cloud computing environment that’s right for your organization. Should you consider private cloud, public cloud or a hybrid cloud solution? Which vendors play in this space? Will they be in business 12 months from now?

    • Security & Privacy:

      If someone else is running your computers and software, you need strategies to stay secure. Your security policy depends on how many pieces you control – the more you own, the more you control. Are you ready to extend your enterprise security policy to the cloud?

    Governance

    You need a clear vision and effective processes, skills and organizational structure to drive cloud innovation in your enterprise. What cloud adoption strategies should you consider? What does your road map look like?
      • Best Practices: How will you create a compelling cloud vision? What strategies will better align business and IT? How should you measure business value? Is cloud technology selection really the easiest part?
      • Business model: How will you deliver value to the business? Which functions will you move to the cloud? What use cases will drive the most impact? How will you fund cloud computing? What are the spending and staffing risks? Should you continue to maintain an on-premises staff?
      • Cultural Barriers: What cultural changes does your organization need to make? What political hurdles must you clear to get buy-in from your security department and other key stakeholders? Have you considered cloud requirements and needs for all stakeholders?

      Cloud Computing Environments

      More and more organizations are moving services, storage, email, collaboration and applications to the cloud. You need to decide whether to choose to support private, public or a hybrid cloud mix. What’s the right mix of infrastructure (IaaS), platform (PaaS), and application (SaaS) environments for your organization? Where are the cost savings?
        • Private Cloud: Which services require the most agility and speed? What’s the right balance of standard service offerings that will drive the most business value? Do you need to build an internal shared-service center? How does a private cloud implementation impact your data center architecture?
        • Public Cloud: Which applications are most likely to move to public cloud delivery models? Will your organization bypass your IT department and get its applications from the cloud via software-as-service (SaaS) for a monthly pay-per-user-per-month subscription pricing model?
        • Hybrid Cloud: Is hybrid cloud really the future? What level of flexibility do you need to customize, manage and monitor your applications? How will the cloud services brokerage role define future IT organizations?

        Security & Privacy

        You need to break through the resistance and increase confidence that cloud is safe. You need to keep your data safe from prying eyes. You need your security team to buy in to your cloud initiatives. That’s a tall order.
          • Virtualization: More than 50% of all data workloads are virtualized. How will you use virtualization to innovate? How can workloads be secured when consuming cloud-based infrastructure as a service? Are you ready to run your physical appliances as virtual appliances?
          • Data Protection: How will you protect your data in the cloud? What’s the right level of recovery and manageability in your organization? What security controls should you inject? Who will have access? Should you use data tokenization? How will you migrate your data?
          • Cloud Provider Assessment: Which security vendors will get it right first? Which will guarantee delivery? What if the cloud fails? Where are the standards? What level of transparency do you need?

          Gartner, Aug 10, 2012: The Rise of Cloud Service Brokerage featuring Gartner and BCBS

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          Cloud Service Brokerage for IT with Gartner [Intel Application Security Channel, recorded in August, 2012; published on Jan 31, 2013]

          According to Cloud Challenges Play to Solution Providers’ Strengths [The VAR Guy, Jan 31, 2014]

          Cloud computing is permeating through every business regardless of size or industry. It is changing the face of IT, delivering efficiency, infrastructure flexibility, affordability and accessibility—and solution providers are at the very core.
          In case there is any doubt, research tech giant Gartner now predicts that by 2015 at least 20 percent of all cloud services will be consumed through internal or external cloud service brokerages, rather than directly. That is up from just 5 percent currently. Solution providers, take notice to that fact.
          Solution providers are at the very center of providing these services to organizations. And as more companies move over to a cloud environment bit by bit, department by department, function by function, the role the solution provider will become more important as they become even more engrained in the business.
          There are three main challenges most businesses face when implementing a cloud solution—governance, cloud environment and security and privacyaccording to Gartner [see above], all of which play to the strength of the solution provider channel. Organizations are finding they can’t do this alone and their IT departments need to work hand-in-hand with solution providers to select the right cloud environments, implement the solution and maintain and service it to keep it secure.
          While cloud computing offers tremendous advantages, organizations need a clear vision and effective processes, skills and organizations structure to implement a successful cloud solution, according to Gartner. Solution providers need to work with their customers on best practices, the business model and align with IT on breaking any cultural barriers. Any internal resistance will only hamper the effectiveness of a cloud implementation.
          Solution providers also play a crucial role in helping organizations select the right cloud environment for their specific business needs. While more organizations are moving services, storage, email, collaboration and applications to the cloud, they need help deciding on which platform to choose—public, private or a hybrid approach, Gartner said. Solution providers should be helping decide the right mix of infrastructure as a service, platform and application for their customers.
          The final major bucket that organizations need help with, according to Gartner, is overcoming security and privacy concerns. Here is where the expertise of solution providers is truly needed. It also opens up opportunities for many other services such as virtualization, data protection and cloud provider assessment.
          Cloud computing adoption is happening fast as more organizations realize the benefits and grow more comfortable with the technology. There remains challenges and solution providers are right in the middle of the solution.

          From Updated: Top 100 Technology Predictions for 2014 Part I [The VAR Guy, Dec 24, 2013]


          Reader Submissions and The VAR Guy’s Reactions


          25. Amazon Web Services Will Rule: The consumerization driven by cloud and Internet of Things (IoT) will cause increased conflict — blurring the lines between enterprise, SMB and individual sales.Amazon will be a winner both on the cloud side as well as product distribution/resell. Submitted by: Community member Jay McBain, co-founder of ChannelEyes and ChannelCandy. The VAR Guy’s Spin: Agreed. Everyone seems to be chasing Amazon — including Wal-Mart, Best Buy, IBM, Microsoft, Rackspace… and the list goes on.

          26. HP Will Continue To Flail: They will try to become a software company, like all hardware companies desire, to increase gross margins. They will make poor decisions, waste a bunch of money on software efforts, and leave their hardware business at risk in parallel. They feel the most exposed to me, of all the big guys out there. They own no strategic software, only nice-to-have software, and none of the people that own strategic software (OS, Virt, Database, Middleware, Hadoop, Cloud Infrastructure) will let them into their world. HP will need a new CEO to re-right the ship in a drastic fashion at some point in next 12-18 months. Submitted by: Community Member Bill Bickel. The VAR Guy’s Spin: Let’s give current CEO Meg Whitman a little credit, particularly when it comes to stabilizing HP and also rebuilding broken relationships with the channel. The VAR Guy’s biggest question involves Bickel’s point about intellectual property. What will ultimately make HP unique and compelling in 2014? Hmmm…

          34. OpenStack Becomes Commercially Viable: Many organizations and vendors are already rolling out OpenStack solutions as an alternative to vCloud and CloudStack to provide public clouds, support, training and system integration services and hardware and software products. Based on what we’ve seen over the years, the industry loves technology based on standards, and OpenStack is looking to be that solution. Major brands, such as HP and Cisco, are introducing significant offerings in this space and I expect to see adoption expand even further in 2014. Submitted By: RiverMeadow President and CEO Mark Shirman. The VAR Guy’s Spin: Keep an eye on Mirantis — the OpenStack training company.

          35. Cloud Won¹t Be Just For Development And Test Servers Anymore:
          Migrating to or between cloud environments presents a number of IT issues, but the problems are compounded by having data stored and managed remotely, by external organizations and, in many cases, in multiple locations. As people become more comfortable with the tools and architecture they will begin to migrate existing workloads into the cloud, including public, private and hybrid environments. Submitted By: RiverMeadow President and CEO Mark Shirman. The VAR Guy’s Spin: This prediction is already true today.

          38. Private Cloud Puts Everyone At Ease: Private cloud will become a key strategy for companies that want to benefit from reduced costs, security and speed. Vendors will have to respond with a new kind of agility that is not usually expected from enterprise IT. HDS believes that a new private cloud enablement methodology is necessary to build a foundation for service-based delivery; however, at the same time vendors will have to embrace infrastructure agnosticism, openness and innovation. Submitted by: HDS CTO Hu Yoshida. The VAR Guy’s Spin: Again, The VAR Guy is a bit cool on private cloud but hot on public cloud. Still, our resident blogger’s temperature can change from day to day.

          48. Providers will need a marquee customer or application that’s being
          served in the cloud. Submitted By: Bluelock CTO Pat O’Day. The VAR Guy’s Spin:Case studies always win new customers…

          50. Cloud consolidation arrives. Submitted by: Bluelock CTO Pat O’Day. The VAR Guy’s Spin: It’s already happening — IBM acquired SoftLayer; CenturyLink Savvis acquired Tier 3, and the list goes on.

          IT Channel Firms Navigate Cloud Business Models, CompTIA Research Reveals [press release, Aug 26, 2013]

          As Cloud Matures, Solution Providers Continue on the Path of Business Transformation

          Downers Grove, Ill., August 26, 2013 – Cloud computing has presented countless opportunities to information technology (IT) channel firms willing to embrace business transformation, while challenging those holding on to fading business models, according to theFourth Annual Trends in Cloud Computing released today by CompTIA, the non-profit association for the industry.

          Forty-five percent of channel companies from CompTIA’s survey say determining the appropriate business model around cloud computing presented a significant challenge in the past year. That assertion falls just behind the most difficult challenge cited in the findings: Developing cloud expertise across both technical and sales arms within a company, a task that logically flows after the initial business model decision is made.

          “Primary business considerations depend on where a company wants to go with cloud,” said Carolyn April, director, industry analysis, research, CompTIA. “Do they want to resell a vendor’s cloud solutions? Aggregate and broker cloud services from a variety of different sources? Integrate and customize cloud-based apps and services, or simply sell the infrastructure to an end user and provide consulting? Each of these paths and more are possibilities, as are varying revenue models available for all.”

          CompTIA identified four main business models to encapsulate much of what is being done by IT solutions providers today in the cloud. View a matrix of those business transformation models at http://www.slideshare.net/comptia/cloud-channel-business-models:

          • Build: Firms procuring vendor-based hardware and software products to construct private and/or hybrid clouds for customers. They may also offer consulting guidance on the best IT architecture, configuration and product choices for the project.

            Roughly half (48 percent) of channel firms today are currently offering some form of Build services, with another third planning to add this flavor of cloud to their lineup in the coming year. Build represents a bit of a cloud launching pad; of those firms that are also operating one of the other three cloud business models, 7 in 10 started with a with Build practice before adding the others.

          • Provide/Provision: This business model for cloud positions the solution provider as the hub for provisioning various vendor-based and homegrown cloud services to the end customer.

            Half of channel firms doing cloud today are participating in the Provide/Provision model, with a third of all respondents in the study believing that this business model for cloud has the most growth potential in the next two years – regardless of whether they are involved in it or not today. That compares with roughly a quarter of firms that deem each of the other three business models as the fastest growth drivers.

          • Enable/Integrate: This business framework for cloud has been a sweet spot for channel firms over the past several years. Typically they are providing integration and implementation services that may include tying a customer’s on-premises IT solutions to its cloud-based solutions or, customizing cloud-based solutions to fit a particular business need or vertical.

            For the past three years of CompTIA cloud studies, the number one source of post-sale dollars has been integration work. This area has routinely been a place where the channel cushions its overall profit margins. Since most solution providers charge customers on a recurring revenue basis for cloud solutions (by consumption or by number of users etc.), the project work associated with the Enable/Integrate category allows them to add revenue not included in the base contract.

          • Manage/Support: In this model, firms are delivering the ongoing management and support of cloud-based services as project work or in a contractual, recurring revenue model. They are also adding, scaling or troubleshooting cloud services as needed.

            Six in 10 of these firms are conducting remote monitoring of cloud solutions for customers and/or managing solutions that reside in a multicloud environment. Multicloud management is a solid opportunity area for the channel as myriad cloud apps and other solutions mushroom in the market. Likewise, the channel is wisely developing ways to demonstrate cloud ROI to customers. In fact, 6 in 10 channel firms involved in Manage/Support have created IT dashboards that allow customers to track their cloud utilization, costs and other metrics to understand their investment.

          Demand Exceeding Supply
          With demand sometimes exceeding supply, channel firms need to react quickly in choosing the proper business model. Two thirds (63 percent) of channel firms characterize customer demand for cloud-based IT solutions and services as either very high or high, with another 3 in 10 describing demand as somewhat high. Four in 10 channel firms said they experienced cases where customer demand for cloud solutions outstripped their capacity to deliver, while 20% lost a deal because a customer desired a cloud solution they did not offer.

          However 6 in 10 channel firms say that cloud has generally strengthened their customer relationships, with just 15 percent claiming it has weakened them and roughly a quarter that said that their client bonds have remained the same. This is encouraging news since many in the channel have feared publicly that cloud would drive a wedge between them and their customers. There’s been rampant apprehension about such ill effects as a resurgence in vendor direct sales and end-user customers choosing a self-service model for their IT solutions. And while both of these trends are happening to a certain extent, CompTIA data suggest not at such dire expense to most of the channel.

          “Channel firms can play a critical role in determining when cloud versus on-premises works best for their customers,” April added. “For instance, the customers’ desire to increase mobile/remote access to company data sparked 46 percent of channel firms to recommend cloud solutions, compared with 38 percent last year. This underscores the surge in mobility solutions, as well as BYOD and telecommuting trends that are happening in the marketplace. It also demonstrates the channel’s ability to tie the value of cloud into these burgeoning areas.”

          CompTIA’s Fourth Annual Trends in Cloud Computing is based on an online survey conducted in July 2013 of 501 business professionals in the U.S. involved in IT decision-making and 400 IT channel companies. The complete report is available at no cost to CompTIA members who can access the file at www.CompTIA.org or by contacting research@comptia.org.

          About CompTIA
          CompTIA is the voice of the world’s information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. For more information, visit www.comptia.org or follow CompTIA on Twitter athttp://twitter.com/comptia.

          CompTIA: Cloud Computing Poses New Financial, Technological Challenges for IT Distributors [press release, Feb 10, 2014]

          New whitepaper examines “The Role of IT Distribution in a Cloud World”

          Cloud computing is at the heart of one of the biggest transformations ever in the distribution chain that brings information technology (IT) products and services from suppliers to customers, according to a new whitepaper released today by CompTIA, the leading non-profit association for the IT industry.

          The impact of cloud computing is being felt in particular by the “middlemen” in the IT product and service channel – the IT distributors.

          “Unlike traditional IT products with clearly defined architectures and feature sets, cloud computing technology is by design more virtual and decentralized in nature,” said Carolyn April, director, industry analysis, CompTIA. “From a distributor’s point of view, this makes the technology more difficult to move through a supply chain – to ‘pick, pack and ship.’

          “As if these transactions weren’t challenging enough, distributors must also contend with the ongoing disintegration of traditional product categories, which adds a layer of uncertainty to technology development,” April added.

          In the new whitepaper, The Role of IT Distribution in a Cloud World, CompTIA details some of the steps distributors have taken to expand their relevance in the cloud market. These moves include acquisitions of companies to strengthen their cloud business lines; and the creation of new logistical capabilities built specifically for cloud resellers and providers.

          The market upheaval caused by cloud computing is likely to result in the need for a new type of providerone that can aggregate multivendor technologies at scale across both physical and virtual boundaries to deliver secure and reliable solutions to meet customers’ business, technology and regulatory needs.

          “For the past 20 years, no one type of company has done that better than the industry’s wholesale distributors,” April noted. ”If they play their cards right, they could position themselves as the nexus of cloud computing.”

          The latest CompTIA research on the cloud market finds that channel partners plan to use distributor cloud services in several ways:

          • 57 percent – Technical support for cloud solutions
          • 35 percent – Aggregation of cloud services
          • 35 percent – Data center accessibility and hosting services
          • 33 percent – Vetting and evaluating cloud service providers or solutions
          • 25 percent – Relationship brokering with other providers of cloud solutions

          The whitepaper on The Role of IT Distribution in a Cloud World and all CompTIA research are examples of how the association re-invests resources in the IT channel to help IT businesses expand and grow. The whitepaper is available at no cost to CompTIA members. Visit www.comptia.org or contact research@comptia.org for details.

           


          HP

          HP Cloud brings OpenStack to the Enterprise [hpcloud YouTube channel, Feb 5, 2014]

          HP Cloud delivers choice, confidence, and consistency. Learn how HP Cloud OS as part of the HP Cloud portfolio leverages OpenStack to enable workload portability, simplified installation, and enhanced service lifecycle management. http://hp.com/cloud

          Cloud leadership that makes a difference [Community Home > Software HP Software Solutions > Grounded in the Cloud Blog >, Nov 29, 2013]

          Written by guest blogger Ken Spear

          Bill Gates famously stated that, “…leaders will be those who empower others.” This is true of innovative products, as well as people.  A product that is recognized for leadership should truly empower the user. In the recently published Forrester Wave™ Private Cloud Solutions, Q4 2013 this leading analyst firm noted that HP had developed a new end-to-end interface that was designed to empower all cloud users – administrators, architects and consumers of cloud services.  “HP stands out from the crowd by providing a clean and navigable interface that wraps substantial breadth and depth of capabilities into the fewest number of interfaces.”

          image

          HP went to great lengths with CloudSystem to design an intuitive interface that can provide a rich set of underlying capabilities without complicating what the user sees.  This consumer-inspired experience is designed to improve user productivity through automation and simplicity. In addition to affirming the advantages of this new user interface, Forrester recognized HP’s leadership in categories such as cloud management and self-service access as well as service management and creation.

          Openness facilitates business agility

          Oganizations are adopting the cloud to increase business agility as well as productivity. HP offers an easy on ramp to the cloud that is open and flexible while delivering very fast time to value. CloudSystem supports OpenStack as well the broadest range of hypervisors and public cloud platforms. Forrester also recognized HP as a leader in the following categories: additional hosting options, planned enhancements and third-party ecosystem. They noted that:

          CloudSystem Enterprise is one of the first OpenStack-based private cloud solutions and, more importantly, HP has effectively used this head start to develop additional capabilities while presenting a clean and navigable user interface.”

          Download a copy of the Forrester Wave report.

          This isn’t the first time HP has been recognized for leadership in cloud management. Earlier this year analyst firm Ovum, recognized HP as “the clear leader” in their report entitled, “Ovum Decision Matrix : Selecting a Virtualization and Cloud Management Solution 2013-2014”. They noted that CloudSystem and the related HP software were particularly strong in reporting, integration, virtualization management and financial management. “Ovum believes these to demonstrate a strong bias toward understanding the business perspective of cloud and virtualization management, and using its solution to articulate that value.”

          To see HP CloudSystem Enterprise and the rest of the cloud solutions in action, come join us at the breakout sessions and demo stations during HP Discover in Barcelona [December 10-12, 2013].

          Chris

          From: HP vs AWS : An open source battle for two worlds | #OEForum [SiliconANGLE, Feb 3, 2014]

          William Franklin – OpenStack Enterprise Forum – theCUBE [SiliconANGLE YouTube channel, Feb 5, 2014]

          William Franklin, HP Cloud, at OpenStack Enterprise Forum with John Furrier and Dave Vellante @thecube #OEForum

          John Furrier, theCUBE co-host: Why is the interest so high in OpenStack and what was the hardest question you received on stage?

          William Franklin, Vice President of OpenStack & Technology Enablement and Cloud with Hewlett-Packard Company:

          I think the interest is so high because OpenStack is the fastest growing open source project in the history of open source. Cloud computing is the third revolution of computing; we’ve started with mainframes, we moved into client server, and now we’re moving into this third revolution of cloud computing. It’s the perfect storm of rapidly adopted open source project in the middle of this transformation. I don’t think the questions were necessarily all that hard; HP is right in the middle of trying to deliver the hybrid cloud solutions and a lot of customers have a lot of questions.

          Furrier: In the early days of cloud, in 2008 and 2009, it was pretty obvious what needed to be done. Where do you think we are now with cloud for business? Are we at full adoption, full migration?

          As other participants on the Panel today have talked about, we are now at a stage where you see strategic adoption by a lot of the customers. During the early days everybody assumed it was going to be a public cloud, but for reasons relating to compliance and security, enterprises are looking at private clouds and managed service clouds, public clouds, and companies have to deal with managing their clouds, how do they upgrade it, how do they protect it – the whole lifecycle of the product.

          Fundamentally we believe that those enterprises are going to be building hybrid clouds and that’s private, managed and public. We have solutions for customers from different product organizations at HP – software, servers, services, storage, hardware, that allow those enterprises to build hybrid clouds. If they’re bursting to Amazon, or to the HP public cloud, or they’re using managed services that are provided by HP’s services organization, we’re trying to take OpenStack and other solutions, bring it to the market to give them business solutions.

          Rounding up the comments received via Twitter and CrowdChat, Furrier asked William Franklin to talk about culture (organizations do not understand cloud), Ops, support configurations and standardization.

          As I mentioned earlier, this is the third revolution of computing. The move from mainframe to client server didn’t happen overnight. Some of the questions asked today by customers – there’s different skillsets that are needed, different operational disciplines, different management. What HP is trying to do is deliver products that provide solutions to that set of problems. We don’t believe customers are going to move all of their workloads to the cloud tomorrow; it’s going to run in a client-server world and in the cloud. The solutions to be able to do that from an orchestration problem, you have to be able to deal with development, staging, production and the traditional client-server world, and you have to be able to deal with the DevOps paradigm. We build products to live in both of those worlds.

          From: OpenStack is crucial for HP’s strategy | #OEForum [SiliconANGLE, Feb 5, 2014]


          William Franklin and Lydia Leong Talk OpenStack at OpenStack Enterprise Forum [hpcloud YouTube channel, Jan 29, 2014]

          William Franklin, VP OpenStack and Technology talks with Lydia Leong, Research VP Gartner talk about OpenStack and Enterprise Cloud adoption at the OpenStack Enterprise Forum on January 29, 2014 in Mountain View, CA.

          [3:26 – just a kind of summarized transcript, towards the end heavily summarized, given by Silicon ANGLE]
          Lydia Leong, Research Vice President with Gartner: How does the OpenStack fit the HP strategy?

          William L. Franklin, Vice President of OpenStack & Technology Enablement, Cloud with Hewlett-Packard Company:

          OpenStack is very crucial for HP’s strategy. HP believes in the hybrid cloud. Public cloud is really crucial for a lot of what people are doing with cloud. HP runs an OpenStack-based public cloud, but we also sell technology – software, hardware, storage, networking to service providers around the world. But we recognize that sometimes for compliance and security reasons – and sometimes for ego reasons – people want their own private cloud. In order to burst move workloads from a private cloud to a managed cloud to a public one and back-and-forth, we wanted a common architecture and a common set of tools we could use across all of this. HP has a very long history in open source, so we looked at different options and chose OpenStack. We were involved with folks at NASA and folks at Rackspace, helping create the foundation. We’re trying to move and more towards where we think hybrid is going.

          As Leong noted, HP didn’t sell an OpenStack distribution, but chose OpenStack as a core of open source products.

          Franklin agreed:
          What we’re trying to do at HP is deliver cloud solutions to customers. In certain parts of OpenStack we’re fairily core, we have a reasonable number of core contributors to projects, but we’ve also done some projects that we think address both the scale aspects and some of the enterprise aspects. Things like TripleO, heat and bare metal provisioning are big areas that we’ve been making a lot of investments in. We were co-authors of the security book along with RackSpace and Nebula; the areas where we’re spending a lot of our time in are the big install: the upgrade / update space, the intersection of TripleO, heat, bare metal provisioning and security, as well as the networking space. So, it’s core, but it’s also what we would consider it’s needed by the enterprises to successfully pick the steps up and run with it.

          Leong: The Enterprise is deciding to get OpenStack as software. They can choose to get it as a distribution, or embedded in some other product like HP Cloud. So why choose HP Cloud system enterprise rather than choosing an OpenStack distribution?

          Franklin:
          Different customers have different requirements and different wants; that was emphasized even by some of the panelists that have been up here. Some are building it on their own, like JC Martin and Rodney Peck, others are looking for a base-level solution. It goes back to the days of Linux and Debian. HP is trying to give the customers choice: some of them are going to build it on their own and some of them are going to consume cloud products either through a managed service or through a public cloud.”

          Leong: The typical use-case scenario?

          I have talked to customers about OpenStack and it really comes down to a set of business choices that they need to make: part of our strategy is trying to use this to build customer solutions. History is a great predicter of the future. In the days of Linux we had thousands and thousands of distributions; in the early days of Unix, in 1981, there were more than 150 Unix licenses, and by 1992 there were less than 20. If we’re not careful, we can wind up in a distribution war with 50 different spins. From HP’s perspective, we’ve tried to focus more on building solutions.

          Leong: What do you think OpenStack needs to do to make it easier for customers to choose it?

          Franklin:
          I believe HP is on the news dial of IT: we’ve gone through the mainframe revolution, the client server revolution and the cloud revolution. Corporations are attempting more and more to outsource managing the VMs machines to someone like HP, thus allowing their in-house talent to focus on where they want to go. [13:50]

          From OpenStack still has an enterprise problem [ITworld, Jan 30, 2014]

          After trotting out some impressive enterprise users at its conference in Portland, Oregon, early last year, OpenStack hasn’t been able to showcase many additional big names. Supporters tried to address “the debate about the opportunity for OpenStack in the enterprise” at a half-day conference yesterday that was held at the Computer History Museum and webcast.

          The speakers ended up highlighting a few of the challenges holding back OpenStack deployments.

          Many businesses are looking for the kind of enterprise technology product that they’re used to seeing, and that’s not what OpenStack looks like yet …

          Businesses, especially those in non-technical fields, are also struggling to figure out what types of skills to hire for when they want to use OpenStack. …

          … to foster more conversations among existing OpenStack users so that they can learn from each other. This is key and gets to a point that I’ve been harping on for months. Businesses very much like to know that their peers are adopting a technology. It helps satisfy them that a technology is reliable and has enough momentum that it won’t disappear.

          Yet OpenStack users tend to be a secretive bunch. While the OpenStack Foundation managed to trot out some impressive, big-name users at its conference early last year, not many others have emerged since. I’m told that some of the case studies profiled at the OpenStack conference in Hong Kong are household names in China. That may be so, but a year after the Portland conference, where are new, substantial users in North America, the birthplace of OpenStack?

          HP Cloud Professional Services Overview [hpcloud YouTube channel, Jan 30, 2014]

          Learn how HP Cloud Professional Services can help you on your journey to Cloud. Gerry Nolan discusses how our Advise, Transform and Manage services help customers meet the challenges of getting to cloud.

          7 Resolutions for Becoming a Cloud Service Broker in 2014 [Community Home > Software HP Software Solutions > Grounded in the Cloud Blog >, Jan 13, 2014]

          With written contribution by Andrew Wahl
          As IT leaders gear up for 2014, topping their New Years resolutions lists will be making the most of cloud-based technologies and services. The cloud offers the potential to significantly transform IT organizations with a new operating model, and for many enterprises, this will be an important year for taking steps toward becoming a broker of cloud services.
          Delivering IT in a way that allows end-users to easily self-serve application, platform and infrastructure services clearly offers the potential for dramatic gains in efficiency, reliability and agility. But becoming a cloud service broker for line of business (LOB) takes more than procuring and deploying an intuitive self-service subscriber platform.
          Now is the time, before the daily and weekly tasks begin to pile up, to consider what you need to do in 2014 and beyond to successfully embrace a future as a cloud service broker. Here are seven resolutions to make:
          1. Map out a strategy for 2014 and beyond
          Resolutions must be realistic. You will need a practical vision for how IT can evolve to serve the business, and there’s no one-size-fits-all approach. Your cloud strategy should align to overall IT objectives, addressing areas such as business service management, security intelligence and risk management.
          Carefully consider your environments’ specific requirements—the platforms you use now and in the future, what kind of integrations your strategy will demand. Your enterprise will more than likely require a mix of traditional IT, private and public cloud environments, and depending on the performance and quality standards your business demands, it may even requiremultiples of each type. IT will need to find effective ways to blend public cloud services with internal services and manage them in a way that meets LOBs’ performance or availability requirements.
          A clear cloud strategy will let your organization gradually evolve at a pace that works for the business and avoid unnecessarily high up-front or hidden costs. Better to start small with a foundation that lets you to scale over time, towards a bigger vision.
          2. Build on a Foundation of Automation
          To the business user, a cloud service brokerage is the portal where they can order IT services. But this is an abstraction layer—it’s on the backend where a lot of the magic really takes place. And that “magic” is really automation.
          Where services are automatically provisioned, applications are automatically set up, changes get made automatically and when the business user no longer needs the service, it’s all automatically shut down. However, implementing that much automation does not happen overnight, and your strategic plan needs to incorporate a roadmap.
          Start with task-based automation projects — Routine manual tasks such as provisioning network ports, servers and storage will inhibit your IT teams’ ability to scale with cloud services unless they are automated. It’s essential that lifecycle management is performed in a highly repeatable and consistent fashion.
          Automate tasks as process workflows — Remediation, compliance, change management and application deployment are typically good targets to automate next, so an administrator only has to monitor these processes.
          3. Decide what services should move to the cloud
          Not all services will go to the cloud, so you will need to select what your organization should move there. Many companies start with Infrastructure as a Service (IaaS), typically Virtual Machines used in dev/test environments, but some enterprises are also delivering databases, Disaster Recovery and middleware as cloud services.
          It’s important to get alignment between applications and the right type of cloud. This will require a detailed review or audit of applications, how they are used by the business and requirements for performance and availability. Your IT organization will likely need to deal with multiple types of clouds and services. Even with IaaS, there are a lot of variations in services (in addition to the differences between public, private and hybrid).
          4. Closely monitor the SLAs of public cloud services
          By becoming a broker of cloud services, your IT organization will have to be in a position to assess whether its roster of cloud service providers can offer the kind of performance and availability standards its business needs—and that they can, in fact, achieve those operational standards.
          IT organizations need to have mechanisms in place that help manage the many Service Level Agreements (SLAs) of multiple cloud service providers for a range of cloud services. This wide variety of contractual terms and conditions of cloud services must be carefully examined and then closely monitored. This information can then help guide how those services are used as building blocks in architecting services for the business, and how you may need to augment them with other services for a more complete cloud architecture.
          5. Secure IT for the cloud era
          There are unique security implications for private vs. public cloud services, so if you don’t have one in place yet, you should develop arisk-based security strategy. No single technology will be sufficient to protect dynamic cloud environment like that of the cloud. Your strategy should reflect an approach that secures each layer of architecture, and then integrate them as part of a comprehensive cloud management platform.
          Part of this strategy needs to be a plan for access rights, so you can restrict which business users and various IT roles can access data and modify cloud services. Working with a cloud management platform that clearly defines variations in user and administrator roles through the existing enterprise directory and LDAP DN structure can simplify how you authorize new users and control access to the platform.
          But the most important thing to remember is this: Whether cloud services are private, public or a hybrid of the two, your organization needs to be in a position to take responsibility for their security. In practical terms, securing cloud services is a shared responsibility. Public cloud service providers may deliver some capabilities—like perimeter security or antivirus protection—but not all will, and ultimately it is your IT organization that must work with what it is given to achieve the levels of security the business requires.
          6. Protect the bottom line
          IT projects must either save money or help make money. Take fiscal responsibility as a cloud service broker means first understanding how much each cloud service costs to operate. Administrators must have a complete view of what IT assets are being used and how much, including servers, storage networks and applications. Managing software license compliance is one important aspect of this. Although asset management of public cloud services is an operating expenditure, you still need to manage them as if you own them.
          Having complete fiscal visibility ensures that internal cloud services are run economically compared with external cloud service providers, and lets you evaluate the range of options for external cloud services, such as purchasing on-demand versus reserving instances in advance and the costs and benefits of purchasing at different scales.
          Once you know how much cloud services cost, you can also charge for consumption based on actual usage. Instituting chargeback and showback policies provide personalized cost control at the departmental or individual level, allowing them to assess the value of using certain cloud services. Instituting detailed billing, reconciliation and reporting is essential to managing the financial success of IT under the  cloud service broker model.
          7.  Take steps to avoid cloud vendor lock-in
          For IT leaders transforming their operational model into a cloud services broker, it’s essential to stay flexible and agile in order to meet quickly changing business needs. The technology decisions they make in 2014 must protect the long-term heterogeneity and extensibility of their cloud environments.
          Cloud service brokers need the ability to mix and match with any cloud resource or service provider or internal virtualized environment, including multiple types of clouds from different vendors and service providers. Your cloud management platform should have an open architecture that can not only supports multiple technology standards now and into the future, but will be able to stitch these multiple internal and external cloud services into a cohesive, flexible whole.
          • Read this blog post – Beware of vendor lock-in! 
            [… > Grounded in the Cloud Bog >, Nov 25, 2013]

            Mixing and matching
            The cloud industry is still in its early days, and the landscape and players are shifting. The good news is that the right cloud management platform makes it easy to keep your options open.
            As a cloud service broker, your organization will need the ability mix and match with any cloud resource or service provider or internal virtualized environment. Your cloud management platform will require an open architecture to be able to support multiple technology standards that are likely already within your enterprise.
            Consider hypervisors: VMware is the leading vendor, but most enterprises have two or three different standards operating in their environments, including KVM, HyperV and OpenStack. As you build out your cloud services, you will likely encounter these and if your cloud management platform doesn’t support them, you may face costly migration projects or a problematic gap in your services.
            More than one kind of cloud
            Although the industry likes to refer to “the cloud” as if it’s a single homogeneous thing, the reality is that enterprises will inevitably end up using multiple types of clouds, from different vendors and service providers. This is one of the ways that the cloud presents a new paradigm: procuring computing resources is not a long-term decision, in which selecting a vendor or service provider is a one-time decision.
            Your cloud management platform should stitch these multiple internal and external cloud services into a cohesive, flexible whole, enabling your organization to make changes and shift computing resources between different vendors or service providers if necessary.
            A tunable strategy
            There are not a lot of one-size-fits-all answers in the cloud. As you prepare your organization to become a cloud services broker, you will have to examine your specific business needs, your application portfolio and the potential solutions in the market. In general, embracing Open Source vendors will offer you greater choice in the long run, as will selecting service providers that meet most of your requirements regardless of technology standards.
            Each organization will be different, with unique priorities for optimizing cost, agility or performance. Your cloud management platform should let you tune your strategy as business demands shift.


            Don’t miss your chance to meet us at HP Discover in Barcelona [December 10-12], where our demo booths and breakout sessions will provide.

          Starting the journey on the right foot

          As you prepare in 2014 to transform your IT organization into a cloud services broker, you will of course examine your specific business needs. Each organization is different, with unique priorities for optimizing cost, agility or performance.
          Your cloud management platform should help you prepare, with the right security, asset management and financial reporting your cloud services strategy needs, but also let you adjust your strategy as business demands shift. Embracing an approach of technology heterogeneity with open source vendors will offer greater choice in the long run, ensuring that your organization’s journey follows a path best able to achieve its goals.

          Learn more about HP Cloud Management

          Find out how HP Hybrid Cloud Management provides an open and extensible platform for becoming a successful, agile and cost-effective cloud service broker, with support for application, platform and infrastructure services. Visit www.hp.com/go/cloudmanagement

          Cloud Service Automation 4.0 [hpcloud YouTube channel, Dec 11, 2013]

          Neelam Chakrabarthy, Product Marketing Manager presents information on the newly launched CSA 4.0 at HP Discover Barcelona 2013

          HP Cloud Service Automation – See new, do new at HP Discover! [Community Home > Software HP Software Solutions > Grounded in the Cloud Blog >, Dec 11, 2013]

          This week during HP Discover, we’ve talked about transformation in this new age of IT. With HP Hybrid Cloud Management, customers can now transform their IT to be more agile and responsive. Customers now have greater flexibility, simpler operations and more comprehensive end-to-end management of cloud services. Read on to understand why with HP Cloud Service Automation (CSA), HP offers cloud leadership that makes a difference.

          NEW! Native integration with OpenStack based HP Cloud OS 

          HP CSA’s open, flexible and extensible architecture that has been built to cloud industry standards such as OpenStack and TOSCA [Topology and Orchestration Specification for Cloud Applications, see TOSCA version 1.0 from OASIS as of Nov 25, 2013], is core to HP’s Hybrid Cloud Management. Cloud industry standards are fundamental to the easy brokering of cloud services across multiple hybrid clouds—that is why they are the building blocks of our platforms.  imageToday, HP CSA 4.0 provides native integration to OpenStack based HPCloud OS, for the provision of infrastructure services. HP CloudOS is HP’s commitment to OpenStack, by offering an open source foundation with a common architecture for hybrid cloud delivery.

          With this new release of HP CSA, customers will gain all the benefits of HP Cloud OS for an enterprise-grade OpenStack for hybrid cloud delivery. To enjoy optimized workload portability and enhanced lifecycle management, in addition to simplified installation and upgrades.

          This architecture is further supported by cloud industry standards like TOSCA, which offers a common description language to aid in service design portability. This helps easily broker cloud services across multiple hybrid clouds.

          It is through this same open, flexible extensible architecture, with open APIs support for third-party integration, that allows HP CSA to provide customers with greater choice by offering heterogeneity across the customer’s multi-hypervisors, multi-vendor environments, including both private and public cloud. This allows customers to protect their current and future IT investments without fear of vendor lock-in.

          NEW! Building cloud services using topology based designs

          image

          Customers provision the full stack of cloud services (PaaS/SaaS and IaaS) today through HP CSA’s highly automated service lifecycle management platform. They create cloud pools that leverage their multi-hypervisors, multi-hardware environments, including both private and public clouds.

          With a new topology-based approach to HP CSA’s service designer, specific details on resources used can now be hidden inside the components present in the service. Service designers simply focus on declaring the components used, without having to describe the detailed resource implementation information required in realizing the service.

          HP CSA supports the realization of topology designs today when provisioning  infrastructure services for HP Cloud OS. This is an intuitive approach that complements HP CSA’s sequential-based service designer today, for a simplified design process supporting rapid content development. It offers configurability at the component level whilst facilitating faster service design, with easier customization and simpler maintenance. Powerful modeling tools that service designers can now use, when standing up complex sequential based services for the entire stack or simplified topology based infrastructure services for HP Cloud OS.

          NEW! Service marketplace portal for richer, immersive experiences

          The new HP CSA service marketplace portal  has provided the new face of cloud. Offering shared consumer inspired experiences with the HP CloudSystem portfolio; when creating, provisioning and managing both private and hybrid cloud services. This is a defining moment in cloud service consumption, and it begins with a responsive and customizable user interface (UI) of the user’s dashboard.  We know it is important for a service marketplace portal to offer a fresh UI with simple navigation. The new portal also comes with an improved catalog browsing experience that intelligently repurposes the dashboard display to various device display size and resolution that the user may be using at the moment.

          image

          You can now personalize the user’s single pane organization dashboard experience with the use of out of the box themes, including mash-ups capabilities supporting URL links, featured services and external content application feeds (e.g. widgets).

          HP CSA’s offer the use of context based mash-up capabilities under the “My Service” tab. You can utilize HP CSA’s deep linking capabilities to feature realized instances and other measureable properties. Some of these capabilities include showing the topology design of realized instances to streaming relevant news feeds that display information status information in real time.

          Further enhancements to the service marketplace can be found within the subscription management process. You can enjoy the use of an improved service checkout flow which ranges from having the ability to attach documents to service requests to the ability to re-submit on an existing request. Continue on an existing configuration or enforce a subscription end date that promotes the return of unused resources back to the pool.

          image

          Further enhancements to the service marketplace can be found within the subscription management process. You can enjoy the use of an improved service checkout flow which ranges from having the ability to attach documents to service requests to the ability to re-submit on an existing request. Continue on an existing configuration or enforce a subscription end date that promotes the return of unused resources back to the pool.

          image

          Other feature upgrades for HP CSA 4.0 can be found within the new service catalog management user interface experience. Now you can streamline the publishing process by setting approval policy configuration inservice instance actions (e.g. modify subscriptions), with support for multi-level user context based approvals.

          This is just a sliver of the upgrades made in HP Cloud Service Automation 4.0. You can visit www.hp.com/go/csa for more information.

          Learn more also about HP Cloud Service Automation in an upcoming webinar on the 19th Dec 2013, titled “Infrastructure alone does not a cloud make”. Register here for the webinar.

          From HP Unveils Cloud Innovations to Help Customers Thrive in a Hybrid World [press release, Dec 11, 2013]

          Enterprise-grade, open hybrid cloud solutions and services

          The next-generation HP CloudSystem [goes to CloudSystem Solutions currently] includes a new consumer-inspired user interface, simplified management tools and an improved deployment process that enable customers to set up and deploy a complete private cloud environment in just hours, compared to weeks for other private cloud solutions.(4) As the foundation of a hybrid cloud solution, HP CloudSystem bursts to multiple public cloud platforms, including three new ones: Microsoft® Windows® Azure, and platforms from Arsys, a European-based cloud computing provider, and SFR, a French telecommunications company. 

          HP CloudSystem  integrates OpenStack™-based HP Cloud OS technology, the foundation for HP’s hybrid cloud architecture,  providing customers a hardened, tested OpenStack distribution that is easy to install and manage. The next-generation CloudSystem also incorporates the new HP Hybrid Cloud Management Platform, a comprehensive management solution that enables enterprises and service providers to deliver secure cloud services across public or private clouds as well as traditional IT.  

          Also launching this week, the HP Hybrid Cloud Management Platform integrates HP Cloud Service Automation (CSA) version 4.0 and includes native support for both HP CloudOS with OpenStack and the open-source standard TOSCA (Topology and Orchestration Specification for Cloud Applications), enabling easier application portability and management of hybrid and heterogeneous IT environments.  

          To help customers architect and implement a hybrid cloud strategy, HP is adding a new hybrid-design capability to its global professional services capabilities. HP Hybrid Cloud Design Professional Services offer a highly modular design approach to help organizations architect a cloud solution that aligns with their technical, organizational and business needs. The new consulting services help customers evolve their cloud strategy and vision into a solution based on delivering business outcomes and ready for implementation.

          HP is expanding its Virtual Private Cloud (VPC) offering, which is already helping hundreds of customers worldwide take advantage of the economics of a public cloud with the security and control of a private cloud solution. The new HP VPC Portfolio provides a range of VPC solutions, from standardized self service to a customized, fully managed service model. All HP VPC solutions deliver the security and control of a private cloud in a flexible, cost-effective, multitenant cloud environment. The latest version of HP Managed VPC now allows customers to choose among virtual or physical configurations, multiple tiers of storage, hypervisors and network connectivity types.  

          As part of its overall hybrid delivery, HP offers HP Flexible Capacity (FC), an on-premises solution of enterprise-grade infrastructure with cloud economics, including pay-for-use and instant scalability of server, storage, networking and software capacity. Now HP FC supports existing customer third-party equipment for a true heterogeneous environment.  HP CloudSystem also can burst to HP FC infrastructure for customers needing the on-demand capacity without the data ever leaving the premises.

          “The reality today is that CIOs want and need the benefits of cloud computing, but they are dealing with the complexities of a hybrid IT environment,” said Saar Gillai, senior vice president and general manager, HP Cloud. “HP Cloud solutions provide enterprises with a holistic and simplified approach for deploying, securing and managing workloads across hybrid delivery models, ensuring a successful cloud journey.”

          Pricing and availability

          All of the HP Cloud solutions and services can be purchased from a single HP cloud sales team or account manager, making it easier for customers to plan and purchase from HP.

          • The next-generation HP CloudSystem will be available worldwide in the first half of 2014.
          • HP Hybrid Cloud Design Professional Services and HP FC are available worldwide with pricing based on geographic location and service customization.
          • Availability of the HP VPC Portfolio varies: HP Public Cloud VPC is available in the United States. HP Managed Virtual Private Cloud is available worldwide and reseller services will be introduced in APJ in December and in other geographies based on market demand.
          • HP Hybrid Cloud Management Platform will be available worldwide in January 2014 starting at $19,600.

          Additional information about the new cloud solutions is available at www.hp.com/cloud

          HP Cloud Services [Private Beta]: Getting Started [hpcloud YouTube channel, Feb 3, 2014]

          A preview of HP Cloud Services first shown to help customers get started during our Private Beta

          How do I request access to Beta products? [community.hpcloud.com, June’13—> Feb 7, 2014]

          HP Cloud currently has a few products are in beta stages:

          Private Beta:

          • HP Cloud Load Balancer
          • HP Cloud Application Platform as a Service

          Public Beta:

          • HP Cloud Relational Database for MySQL
          • HP Cloud Monitoring

          NOTE: The Application Platform as a Service product has it’s own console. To request access to that beta service please go to their product page here: HP Cloud Application Platform as a Service

          HP Cloud [available] services [docs.hpcloud.com, July 18, 2013]

          There are a number of HP Cloud services available for you:

          • Block storage: Allows you to enable additional volumes to Compute instances.
          • CDN: Content inside HP Cloud Object Storage can easily be cached on servers in metropolitan areas all over the world to speed client access to them by removing much of the network latency.
          • Compute: A method for you to instantiate virtual servers on publicly accessible physical machines hosted in HP data centers.
          • DNS: A managed domain name service that features anycast routing hosted by HP.
          • Identity service: One-stop authentication for all HP Cloud Service offerings.
          • Monitoring: Allows you to monitor the health and other metrics of your resources in HP Cloud.
          • Object storage: A way to store and retrieve objects in a highly redundant cluster of publicly accessible physical machines hosted in HP data centers.
          • Relational Database: Provides you with a simplified method for creation and management of MySQL database instances.

          The following HP Public Cloud are now in private beta; follow the links to sign up and begin trying them out!

          HP Cloud Coffee Talk – HP Public Cloud 13.5 [HP Enterprise Business, Dec 2, 2013]

          HP released a new version of the HP Public Cloud. Tom Bressie talks about the exciting solution and cool new features, and how the HP Public Cloud ties in to HP’s hybrid cloud delivery strategy.

          More information:
          Lots of great new features in HP Public Cloud [HP Public Cloud Blog, Dec 2, 2013]
          HP Cloud 13.5 Release Supports Our Customers [HP Public Cloud Blog, Dec 5, 2013]

          Following this week’s post announcing new features to HP’s Public Cloud, we would like to share some additional context about our policy of transparency when we release new functionality.

          The 13.5 release of HP Public Cloud carries forward our commitment to bringing more features and functionality to our enterprise customers. It delivers very real improvements to our public cloud technology and it represents a significant step forward in our commitment to OpenStack.

          Our customers are eager to deploy more resource intensive workloads on HP Public Cloud and we are committed to delivering upon our customers’ needs. This is why the 13.5 release delivers increased capacity for resource-hungry workloads, Virtual Private Cloud (VPC) capability through software defined networking, easier management of multi-AZ deployments, and higher memory instance flavors.

          In addition to meeting our customer’s technology needs, we are also committed to transparency. Therefore, in addition to receiving updates about what is new and improved with each release, one of the clear expectations of HP’s enterprise customers is ongoing communication around known issues. We provide not just a listing of limitations or issues, but also guidance for any work-arounds.

          At HP, we believe this type of transparency is a critical piece of how we partner with our customers to ensure they are achieving business outcomes—improved agility, management security and simplicity –with their hybrid environments. We continue to give our customers the world class 24x7x365 service and support that they expect. We will help them with any issues they encounter and actively engage with the OpenStack community to provide the latest feedback on any technology issues.

          HP Public Cloud Release Notes: New and updated in version 13.5For further information [docs.hpcloud.com, Dec 20, 2013]

          Additional related information about HP Public Cloud can be found in the following links. Please note that HP Public Cloud 12.12 support will be discontinued when the product is fully deprecated on June 1, 2014

          While these release notes contain information information for the software package as a whole, we also have release notes for individual products and services:

          https://docs.hpcloud.com/api/ (excerpted on Feb 13, 2014)

          HP Cloud APIs

          We offer a number of HP Cloud APIs both for HP Cloud version 13.5 and version 12.12. In addition, we have some public beta and private beta APIs that you can put to use, so please give them a try.

          HP Cloud APIs for version 13.5

          There are a number of HP Cloud APIs available for your programming pleasure:

            • Block Storage: API for HP Cloud block storage; enabling additional volumes to Compute instances.
            • CDN: API for the HP Cloud content delivery network (CDN) service; content inside HP Cloud Object Storage can easily be cached on servers in metropolitan areas all over the world to speed client access to them by removing much of the network latency.
            • Compute: API for the HP Cloud compute service; a way to instantiate virtual servers on publicly accessible physical machines hosted in HP data centers
            • Identity service: API for the HP Cloud identity service; one-stop authentication for all HP Cloud services.
            • Image: API for HP Cloud Image; enabling managing of virtual machine images.
            • Networking: API for HP Cloud Networking; enabling virtual network, subnet, router and port abstractions to describe network resources.
            • Object Storage: API for HP Cloud object storage; a way to store and retrieve objects in a highly redundant cluster of publicly accessible physical machines hosted in HP data centers.
            • Relational Database: API for the HP Cloud Relational Database service; simplifies the creation and management of MySQL database instances.

            HP Cloud APIs for version 12.12

              • Block Storage: API for HP Cloud Block Storage service; enabling additional volumes to Compute instances.
              • CDN: API for the HP Cloud Content Delivery Network (CDN) service; content inside HP Cloud Object Storage can easily be cached on servers in metropolitan areas all over the world to speed client access to them by removing much of the network latency.
              • Compute: API for the HP Cloud Compute service; a way to instantiate virtual servers on publicly accessible physical machines hosted in HP data centers.
              • DNS: API for the HP Cloud Domain Name Service (DNS); enables display and management of DNS records.
              • Identity: API for the HP Cloud Identity service v12.12; one-stop authentication for all HP Cloud services.
              • Object Storage: API for HP Cloud Object Storage service; a way to store and retrieve objects in a highly redundant cluster of publicly accessible physical machines hosted in HP data centers.
              • Relational Database: API for the HP Cloud Relational Database service; simplifies the creation and management of MySQL database instances.

              APIs in public beta

                • Monitoring v1.1: API for the HP Cloud Monitoring v13.5; facilitates monitoring of the health and other metrics for the resources in HP Cloud.
                • Monitoring v1.0: API for the HP Cloud Monitoring v12.12 and v13.5. This version is deprecated.

                APIs in private beta

                You can also avail yourself of one of the following APIs now in private beta; follow the links to sign up and begin trying them out!

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