Home » Cloud Computing strategy » Intel is realigning to focus on cloud services for enterprises, developers and operators with closing of its AppUp consumer app store

Intel is realigning to focus on cloud services for enterprises, developers and operators with closing of its AppUp consumer app store

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Core information:


That means the end of Intel’s 4 years old Atom-based multi-OS app store saga started originally for netbooks. The beginning of the end of its consumer computing effort?

From Intel to close its AppUp online app store [ComputerWorld, Jan 30, 2014]

Designed originally for netbook computers, the Intel AppUp center was first unveiled in a beta program in 2010, with plans to expand its scope to smartphones, TVs and other consumer devices that use Intel processors.

The application store aimed to help develop the market for the products, attract developers to the platform and support customers. Intel Capital, the company’s venture capital arm, announced in 2011 a $100 million AppUp fund to invest in companies developing applications and digital content for PCs and mobile devices.

But the needs of consumers have since changed and so also the market environment, an Intel spokeswoman said late Wednesday. The company is realigning to focus on cloud services for enterprises, developers and operators, she added.

… What will happen to Moblin –> MeeGo –> Tizen operating system effort?

As on January 27, 2014 the company put silently this message on its Intel AppUp® center (http://software.intel.com/sites/landingpage/intelappup/):


As AppUp® closes,
innovation lives on.

At Intel, we’re always thinking about the future, which often means making changes today. That’s why, on March 11th, 2014, Intel AppUp® center will come to a close as we focus on developing new and exciting PC innovations that will continue to shape your world.

As excited as we are about the future projects, we know AppUp® is important to you. For questions about AppUp®‘s closure, please visit our updated FAQ section with links to guided support to answer your questions.

Visit our FAQ page for further details

Thanks for rocking our apps, and our world.

AppUp® wouldn’t have been possible without loyal users like you. Thanks for enjoying the AppUp® experience and for every one of your downloads. It’s been a fun ride.

With much gratitude,
The Intel AppUp® Team

From FAQ only two questions:

1. When is the Intel AppUp® center closing?
AppUp® Center is closing March 11th, 2014, after which no new content or apps will be available for download.

2. Why is AppUp® closing?

By closing Intel AppUp® center, Intel will be able to focus more than ever on developing the next generation of platform innovation. [What a bullshit!]

Look at the first year of AppUp history:

CES 2010: Christos Georgiopoulos about Intel AppUp and Pine Trail technology [channelintel YouTube channel, Jan 8, 2010]

CES 2010: Christos Georgiopoulos from Intel talks about Intel AppUp and Pine Trail technology
The Software Ecosystem in 2015 [channelintel YouTube channel, Sept 16, 2011]: “Panel about the software ecosystem in 2015 with panelists Christos Georgiopoulos, VP and GM Intel Developer Relations Division; Lincoln Wallen, DreamWorks, Head of Research and Development; Mike Evans, Redhat, VP of Business Development; Sethu Meenakshisundaram, SAP, Exec VP of Technology Strategy and Product Architecture; Ken Schneider, Symantec, VP of Technology Strategy and Fellow.
Intel AppUp Show for Developers 1 [Intel Software TV YouTube channel, May 18, 2011]: “The Intel AppUp(SM) show for developers debuts with this pilot episode. In this segment of AppUp RoundUp, Host Bob Duffy discusses an app called Glow for MeeGo developed by Intelloware, which is one of the first applications to hit the AppUp store for MeeGo.  It is a unique painting application that was ported to MeeGo.  Also in this episode, during the “TweetCap” segment, Host Rhonda Peters shows several interesting tweets, including a sneak peak video of The Game Creators My Doodle Game app, which is now available in the Intel AppUp(SM) Center

Intel AppUp Show for Developers … 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36 

Intel App Show for Developers 37 [Intel Software TV YouTube channel, Dec 6, 2012]: “Bob interviews Italian developer Michele Tameni during this show.

CES: Intel, Industry Partners Unveil App Store Plans for Popular Netbook Computers [press release, Jan 8, 2010]

News Highlights

    • Intel unveils beta program for Intel® AppUpSM center, an application (app) store aimed at the popular category of netbook computers found at www.intelappup.com.
    • First applications — that will ultimately span business, education, entertainment, games, health, socializing and other categories — now available for free download and purchase. Many more apps will be added to beta store over time.
    • Intel store unique in offering developers a choice of software via Microsoft Windows* and Moblin™-based operating systems; support for multiple runtime environments coming later this year.
    • Over time, Intel and industry partner stores could host applications for Intel® Atom™ processor-based handheld devices, smartphones, consumer electronic appliances, TVs and more.
    • OEMs Acer*, Asus*, Dell*, and Samsung* collaborating with Intel to bring innovative apps to consumers.
    INTERNATIONAL CONSUMER ELECTRONICS SHOW, Las Vegas, Jan. 8, 2010 – As unveiled Thursday during President and CEO Paul Otellini’s CES keynote speech, Intel Corporation has launched a beta version of its software application (app) store — the Intel AppUpSMcenter — for the popular category of netbook computers. The first apps are now available for free download or purchase by visiting www.intelappup.com, where consumers can find the store. Four other Intel industry partners – Acer, Asus, Dell and Samsung — also announced store collaboration and plans.
    “The Intel AppUpSM center offers netbook users quick and easy access to applications specifically tailored to their mobile lifestyle,” said Renee James, corporate vice president and general manager, Intel Software and Services Group. “Our store does the work of aggregating, categorizing and validating applications so consumers can shop, collect and install from one easy source. With today’s kickoff of our beta store, both developers and consumers will be able to take advantage of the rapid expansion of this new category of computing as the stores continually add apps.”
    The first apps are now available for immediate free download or purchase. These apps cover education, entertainment, games, health, social networking and other categories. A sampling includes Arnold Palmer Golf, Boxee, Wikihow and Yoono.
    The beta store will host applications for both the Microsoft Windows and the open source Moblin™-based operating systems, the first operating systems to target the popular netbook computer category powered by the Intel® Atom™ processor.
    Over time, Intel and its partners expect to expand the stores to include applications for the large categories of handheld CE devices, smartphones, consumer electronic appliances, TVs and other devices based on future Intel processor families.
    Developer Momentum
    Early enthusiasm for the Intel® Atom™ Developer Program has been strong. Within 30 days of offering the program, thousands of developers signed up and downloaded the starter-kit, and more than 350 apps have since been submitted for validation or review.
    By participating in the program, developers gain access to the fast-growing, consumer-centric computing netbook category. In addition, developers gain revenue opportunities from the netbook-installed base, and potentially hundreds of millions of other Intel® processor-based computers and devices — should Intel and partner storefronts expand into new market segments.
    Through the Intel Atom Developer Program, developers have access to Intel services to help validate apps and software behind the scenes, and joint marketing and revenue-sharing opportunities. Developers can visit the program at appdeveloper.intel.com.
    In addition to the Windows* and Moblin*-based operating systems, the Intel AppUp center will offer applications that use Web browser run-time environments such as Adobe Air* and Microsoft Silverlight* in the future.
    Partner Stores
    As previously announced, Intel is also working with partners to bring app stores to consumers. Partner stores access the developer and store services the Intel AppUp center offers, including validating and categorizing apps and utilizing a common transaction infrastructure to administer purchases and downloads for these tailored stores. OEMs Acer, Asus, Dell and Samsung are working closely with Intel on their stores.
    “Acer was an early supporter of the Intel Atom Developer Program and we applaud the announcement of Intel AppUp center,” said Gianpiero Morbello, Acer Worldwide Marketing vice president. “Accessing the Intel AppUp Center catalog, we will be able to distribute innovative software downloads to Acer Atom processor-based netbook customers and move to easily support additional Acer customers on any device powered by an Intel processor.”
    “Our customers love their netbooks and the new applications will help them use their netbooks in great new ways,” said S.Y. Shian, vice president and general manager of Notebook Business Unit, System Business Group, Asus Corp. “We are excited about the many netbook applications that will be available to our customers through the Eee App Store and the enthusiasm from developers and ISVs to build the next generation apps for these mobile devices. Asus plans to launch the Eee App Store powered by Intel AppUp center in the coming months.”
    “Dell is committed to cultivating eco-systems that foster creativity for developers and value for the growing number of individuals and businesses that rely on netbooks,” said John Thode, vice president, small devices, Dell. “The Intel AppUp center opens the doors to developer inspiration and ingenuity, and this spring customers will be able to get their netbook apps from the Dell Mobile App portal.”
    CES 2010: Dirk Neuneier, MSI, talks about Intel and new netbooks [channelintel YouTube channel, Jan 8, 2010]
    CES 2010: Dirk Neuneier from MSI talks about Intel, new MSI netbooks, the brand new Atom processor platform (Pine Trail) and the Intel AppUp Center.
    Yoono on Joining the Intel Atom Developer Program [channelintel YouTube channel, Jan 25, 2010]: “Yoono VP for Business Development discusses why his company decided to join the Intel Atom Developer Program to get an early start at developing and selling netbook apps through the just announced Intel AppUp Center Beta.
    Sponsors of Tomorrow: The Future of Mobile Devices [channelintel YouTube channel, Jan 25, 2010]: “The Intel Software Network asked Sascha Pallenberg [Netbook News] what he thought about the next generation Intel Atom-based Handheld devices, and the future of handheld computing. For more information visit http://intel.com/labs and http://intel.com/appup.”
    Mobile Last.fm client running on a Moblin netbook [channelintel YouTube channel, Feb 17, 2010]: “During MWC2010 we had the chance to have a preview look at native Last.fm client by igalia running on a netbook under Moblin.”
    MeeGo Interview: Pankaj Kedia of Intel talks about MeeGo [Steve Chippy Paine YouTube channel, Feb 16, 2010]: “http://www.umpcportal.com interviews Pankaj Kedia about the MeeGo OS
    MeeGo 1.0 on a Netbook at IDF 2010 Beijing [channelintel YouTube channel, April 14, 2010]: “MeeGo 1.0 is the first version that comes from merging Intel’s Moblin and Nokia’s Maemo, and here it’s shown running on a netbook during the Intel Developer Forum in Beijing in April 2010. MeeGo is a Linux-based software platform that will support multiple hardware architectures across a broad range of devices, including pocketable mobile computers, netbooks, tablets, mediaphones, connected TVs and in-vehicle infortainment systems. Distributed by Tubemogul.”
    Intel AppUp Center running on a MeeGo tablet – see how it works [camwilmot YouTube channel, June 5, 2010]: “http://www.tweaktown.com COMPUTEX Taipei 2010 – During our visit to the Intel booth during the show, we not only saw MeeGo running on a new Sony netbook, but we also got a chance to have a play around with MeeGo running on a new and unreleased Atom tablet.
    Jim Huang, a Senior Technical Marketing Engineer chap at Intel, was on hand to give us a quick run-down on the Intel AppUp Center. What was cool is that we saw it running an app or two on an unreleased Atom-based tablet running the MeeGo Linux operating system. The particular tablet we saw is capable o five point multi-touch and as demonstrated in the hand painting app, it works rather well indeed.
    If the big mighty Intel has its way and as we are led to believe by all the advertising around the Computex area in Taipei, Atom is everywhere and is changing everything, the AppUp Center could end up being a good win for the folks at Intel and disrupt things a little for Apple with its own app store on its mega popular i-whatever devices. Distributed by Tubemogul.

    Renee James Recaps IDF Keynote [channelintel YouTube channel, Sept 16, 2010]

    Renee James, senior vice president and general manager, Software and Services Group at Intel talks about the highlights from her keynote at Intel Developer Forum. More IDF news and information is available at http://www.intel.com/newsroom/idf.
    Why AppUp? [Intel Software TV YouTube channel, Sept 8, 2010]: “Intel’s AppUp(sm) center is gaining support from developers, so we decided to ask a developers to explain to us why they are developing apps for AppUp. This is a short compilation of some of those responses. If you have your own thoughts on “Why AppUp?”, please tell us here or post your own video. For more information on developing applications for Intel’s AppUp(sm) center go to the AppUp(sm) developer center

    Intel Opens Software App Store, Offers New Intel Atom Chips [press release, Sept 10, 2010]


    • Intel® AppUpSM center for netbooks now generally available, with new Adobe AIR applications, Microsoft Silverlight, and support from Asus, Best Buy, Croma and Dixons.
    • New Intel® Atom™ E600 SoC series creates amazing developer flexibility for markets such as car entertainment, Internet phones, and smart grid devices.
    • Intel also outlines forthcoming Intel® Atom™ processor CE4200, the next-generation CE SoC that enables 3-D-TV video, “sync-and-go,” and power-saving capabilities for smart TV experience.
    INTEL DEVELOPER FORUM, San Francisco, Sept. 14, 2010 – During keynote presentations today at the Intel Developer Forum, Intel Corporation executives outlined several software- and hardware-related efforts as the company intensifies its System-on-a-Chip (SoC) product plans based on the Intel® Atom™ processor family.
    Amid predictions of billions of additional Internet-connected devices going online, Renée James, senior vice president and general manager, Intel Software and Services Group, and Doug Davis, vice president and general manager, Embedded and Communications Group, discussed the expansion of these processors into high-growth areas including netbooks, tablets, CE, embedded, and smart phones.
    James: The Best Experiences Are Created on Intel Architecture
    During her keynote at Moscone Center West in San Francisco, James outlined how tightly integrated and optimized software and platforms will deliver new levels of performance, along with fresh capabilities and the importance of creating an innovative experience across the personal computing continuum – from PCs to smart phones to tablets and cars, as well as any number of Internet-connected consumer devices.
    Emphasizing a seamless experience across operating systems, James introduced general availability of the Intel® AppUpSMcenter netbook app store for consumers. The Intel AppUp center includes both free and paid apps for entertainment, social networking, gaming and productivity, optimized for a netbook’s mobility and screen size. To encourage consumers to try new applications, Intel AppUp provides “try before you buy” solutions, encouraging consumers to purchase apps they otherwise might not have. The launch was also marked by the availability of Adobe* AIR applications, as well as apps from companies including Accuweather*, Barnes & Noble*, Funkitron*, Gibson Guitars*, iWin*, Kaplan*, KONAMI*, and Lifetime*.
    In an effort to reach netbook owners worldwide, James announced agreements with Best Buy*, UK-based Dixons* and India-based Croma* to outfit each retailer with the Intel AppUp center – pre-installed on netbooks the stores sell, as well as available for current netbook owners to download online. Similarly, James announced plans from ASUS* to ship its version of the Intel AppUp center on netbooks, the “asus app store,” starting in October.
    During her keynote, James highlighted the Intel AppUp Developer Program, designed to drive innovative applications for end users and new revenue opportunities for independent developers and software vendors with programs such as the Intel Million Dollar Development fund. Rick Vanner from The Game Creators was recognized as winner of the “Most Innovative Application” in the Intel Atom Developer Challenge for his game titled, “Goals.” James also introduced the “On Intel AppUp” ISV identifier, designed to help developers promote their applications on Intel AppUp center.
    James acknowledged seamless experiences are only part of the equation. Open operating systems – such as Intel and Nokia’s* MeeGo*, hosted by the Linux Foundation – allow developers to create, invent and innovate. Pointing to contributions from industry leaders, James discussed MeeGo ecosystem momentum, highlighting a variety of MeeGo-based devices and how third-party software developments and the upcoming MeeGo Web runtime, to be released in October, will make it easier to write applications for these devices. Internet TV pioneer Amino* also joined James onstage to demonstrate how the company is taking advantage of the flexibility and openness of MeeGo to deliver an innovative MeeGo-based smart TV solution.
    IDF SF 2010 Renee James Keynote Highlights [channelintel YouTube channel, Sept 14, 2010]

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