Home » Uncategorized » Disaggregation in the next-generation datacenter and HP’s Moonshot approach for the upcoming HP CloudSystem “private cloud in-a-box” with the promised HP Cloud OS based on the 4 years old OpenStack effort with others

Disaggregation in the next-generation datacenter and HP’s Moonshot approach for the upcoming HP CloudSystem “private cloud in-a-box” with the promised HP Cloud OS based on the 4 years old OpenStack effort with others

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Core information:

My Software defined server without Microsoft: HP Moonshot [‘Experiencing the Cloud’, April 10, 2013 – updated Dec 6, 2013] post already introduced the HP Moonshot System. This post is discussing Moonshot in a much wider context, as well as providing the information which came after Dec 6, 2013, particularly at the HP Discover Barcelona 2013 event:
1. The essence of IT industry’s state-of-the-art regarding the datacenter and the cloud
2. Recent academic research: the disaggregated datacenter phenomenon
3. Details about HP’s converged systems and next-gen cloud technology
4. Latest details about HP’s Moonshot technology
  1. The essence of IT industry’s state-of-the-art regarding the datacenter and the cloud

There is a new way of thinking in the IT industry which is best represented by No silo left behind: Convergence in the age of virtualization, cloud, and Big Data [HP Discover YouTube channel, recorded on Dec 10, 11:20 AM – 12:20 PM; published on Dec 11, 2013] presentation by HP on its HP Discover Barcelona 2013 event:

Join Tom Joyce, Senior Vice President, Converged Systems, as he highlights the latest HP innovations and solutions that are leading the new end-to-end revolution.

As far as the cloud is concerned today’s issue is Making hybrid real for IT and business success [HP Discover YouTube channel, recorded on Dec 10, 12:40 PM – 1:40 PM; published on Dec 11, 2013]

Join Saar Gillai, senior vice president and general manager, HP Cloud, in this provocative, hype-busting session to learn what IT and business leaders can do today to set their organizations on a successful path to the cloud. [IMHO the part mentioning “traditional apps put into the cloud via virtualization” (typically via VMware) vs. modern “scale-out apps” is especially important. Starting at [10:45]!]

Then one should at least briefly understand HP Cloud strategy and benefit of leveraging a portfolio of solutions [HP Discover YouTube channel, Dec 12, 2013]

[Margaret Dawson, VP Marketing, HP Cloud] HP Cloud is designed to run and operate next gen web services at scale on a global basis. HP’s Converged Cloud strategy approach provides customers a common architecture allowing them to integrate private, managed and public cloud with traditional IT infrastructures.

And HP is just about half year from the point (in time) when it will have its final answer to the question: How open source will reinvent cloud computing – again [HP Discover YouTube channel, Dec 12, 2013], the presentation which was originally announced under the title “The Rise of Open Source Clouds” and finally delivered with the following slides (to wet your apetite for watching the record of the presentation following next):







“Different delivery models being private, manage and public. … On the top you can the see six workload areas. These areas are basicaly we’ll build our product portfolio against. So we’ll be moving away from just sort of a catalogue of SKUs and piece parts into building offers in a workload base, things like dev test, business continuity, technical computing or HPC, and of course things like analytics and infrastructure.”

Bill Hilf, Vice President of Product Management for HP Cloud, will walk you through HP’s strategy and innovation with OpenStack and how it helps customers deploy, manage, and secure cloud environments.

Now we can take a brief Tour of the Cloud Booth at HP Discover Barcelona [hpcloud YouTube channel, Dec 11, 2013] in order to understand the cloud-related announcements made by HP (some of these will be detailed in this post later as related to the title of post)

And Moonshot-specific announcements are briefly summarized in HP Moonshot latest innovations allow your business can embrace the new style of IT [HP Discover YouTube channel, Dec 12, 2013]

HP has defined and led the industry standard server market for years. HP’s John Gromala and Janet Bartleson discuss how HP has taken HP Moonshot to the next level with the latest innovations and how they can benefit you. The idea is simple: Using energy efficient CPUs in architecture tailored for a specific application results in radical power, space, and cost savings when run at scale.

Finally The future according to HP Labs [HP Discover YouTube channel, Dec 12, 2013]

HP Discover is all about the future. HP Labs — HP’s central research arm — is all about the far future. Come and hear how three of HP’s most senior technologists see the IT landscape evolving and how it will transform all our lives.

This is the essence of IT industry’s state-of-the-art regarding the datacenter and the cloud.

2. On the other hand recent academic research has just been awakening to, what they are calling, the disaggregated datacenter phenomenon
already happening as the “next big thing” in the industry, as evidenced by the following excerpts from the Network Support for Resource Disaggregation in Next-Generation Datacenters [research paper* on HotNets-XII**, Nov 21-22, 2013]

Datacenters have traditionally been architected as a collection of servers wherein each server aggregates a fixed amount of computing, memory, storage, and communication resources. In this paper, we advocate an alternative construction in which the resources within a server are disaggregated and the datacenter is instead architected as a collection of standalone resources.

Disaggregation brings greater modularity to datacenter infrastructure, allowing operators to optimize their deployments for improved efficiency and performance. However, the key enabling or blocking factor for disaggregation will be the network since communication that was previously contained within a single server now traverses the datacenter fabric. This paper thus explores the question of whether we can build networks that enable disaggregation at datacenter scales.



Figure 2: Architectural differences
between server-centric and resource-centric datacenters***

As illustrated in Figure 2, the high-level idea behind diaggregation is to develop standalone hardware “blades”for each resource type including CPUs, memory, storage, and network interfaces as well as specialized components (GPUs, various ASIC accelerators, etc.). Those resource
are interconnected by a datacenter-wide network fabric. Understanding the specifications and nature of this network fabric is our focus in this paper.

Abbreviations used above for Figure 2. (in addition to “C” for CPU and “M” for Memory):

Martin Fink, CTO and Director of HP Labs, speaks at NTH Generation’s 13th Annual Symposium.

* Sangjin Han (U.C.Berkeley), Norbert Egi (Huawei Corp.), Aurojit Panda, Sylvia Ratnasamy (U.C.Berkeley), Guangyu Shi (Huawei Corp.), Scott Shenker (U.C.Berkeley and ICSI)
** Twelfth ACM Workshop on Hot Topics in Networks
*** I should emphasize here that a disaggregated datacenter with shared disaggregated memory (as on the (b) part of the Figure 2. above) is NOT a kind of academic exageration but a relatively “near term reality” of the future. It became somewhat obvious from the recent  The future according to HP Labs video included in the end of the first section above, especially when Moonshot was mentioned. To provide more evidence watch the Tectonic shifts: Where the future of convergence is taking us [NTH Generation Computing, Inc. YuTube channel, recorded on Aug 1; published on Aug 20, 2013] keynote presentation above. In this HP’s CTO Martin Fink said that a new type of device HP has been working on for years, called memristor, could be made into a non-volatile and non-hierarchical, i.e. universal memory system, replacing both DRAM and flash, as well as magnetic storage in perspective. He also hinted at specialised Moonshot cartridges, possibly using memristor memory instead of DRAM, linked by terabit-class photonic connects to memristor storage arrays. He was already showing a prototype memristor wafer as well. There is no wonder therefore that according to HP’s own Six IT technologies to watch [Enterprise 20/20 Blog, Sept 5, 2013] article:

Such a device could store up to 1 petabit of information per square centimeter and could replace both memory and storage, speeding up access to data and allowing order of magnitude increase in the amount of data stored. Since HP has been busy preparing production of these devices. First production units should be available towards the end of 2013 or early in 2014. It will transform our storage approaches completely.
The Future of Big Data – an interview with John Sontag, VP and director of HP Labs’ Systems Research [HP Enterprise Business Community, Nov 14, 2013] is providing even bigger prospects as:
If Moonshot is helping us make computers smaller and less energy-hungry, then our work on memristors will allow us to collapse the old processor/memory/storage hierarchy, and put processing right next to the data.
Next, our work on photonics will help collapse the communication fabric and bring these very large scales into closer proximity. That lets us combine systems in new and interesting ways
On top of all that, we need to reduce costsif we tried to process all the data that we’re predicting we’ll want to at today’s prices, we’d collapse the world economy – and we need to think about how we secure and manage that data, and how we deliver algorithms that let us transform it fast enough so that you can conduct experiments on this data literally as fast as we can think them up.
The combination of non-volatile, memristor-powered memory and very large scales is causing the people who think about storage and algorithms to realize that the tradeoff has changed. For the last 50 years, we’ve had to think of every bit of data that we process as something that eventually has to get put on a disk drive if you intend to keep it. That means you have to think about the time to fetch it, to re-sort it into whatever way you want it to rest in memory, and to put it back when you’re done as one of your costs of doing business.
If you don’t have those issues to worry about, you can leave things in memory – graphs, for example, which are powerful expressions of complex data – that at present you have to spend a lot of compute time and effort pulling apart for storage. The same goes for processing. Right now we have to worry about how we break data up, what questions we ask it and how many of us are asking it at the same time. It makes experimentation hard because you don’t know whether the answer’s going to come immediately or an hour later.
Our vision is that you can sit at your desk and know you’ll get your answer instantly. Today we can do that for small scale problems, but we want to make that happen for all of the problems that you care about. What’s great is that we can begin to do this with some questions that we have right now. We don’t have to wait for this to change all at once. We can go at it in an incremental way and have pieces at multiple stages of evolution concurrently – which is exactly what we’re doing.
There are people who have given up on thinking about certain problems because there’s no way to compactly express them with the systems we have today. They’re going to be able to look at those problems again – it’s already happening with Moonshot and HAVEn [HP’s Big Data platform], and at each stage of this evolution we’re going to allow another set of people to realize that the problem they thought was impossible is now within reach.
One example of where this already happened is aircraft design. When we moved to 64-bit processors that fit on your desktop and that could hold more than four gigabytes of memory, the people who built software that modeled the mechanical stresses on aircraft realized that they could write completely different algorithms. Instead of having to have a supercomputer to run just a part of their query, they could do it on their desktop. They could hold an entire problem in memory, and then they could look at it differently. From that we got the Airbus A380, the Boing 777 and 787, and, jumping industries, most new cars.

Now back to the academic research for Network Support for Resource Disaggregation in Next-Generation Datacenters [presentation slides on HotNets-XII*, Nov 21-22, 2013] to illustrate their understandin of the trends

The Trends: Disaggregation 

HP MoonShot
–  Shared cooling/casing/power/mgmt for server blades
[Note that Moonshot is much more than that, as it was already presented in all detail in my Software defined server without Microsoft: HP Moonshot [‘Experiencing the Cloud’, April 10, 2013 – updated Dec 6, 2013] post.]


AMD SeaMicro
–  Virtualized I/O

[from the research paper:]
SeaMicro’s server architecture [6] uses a looser coupling of components within a single server … the network in SeaMicro’s architecture implements a 3D torus interconnect, which only disaggregate I/O and does not scale beyond the rack … [6] SeaMicro Technology Overview.

Intel Rack Scale Architecture


[from the research paper: SeaMicro’s server architecture [6] uses a looser coupling of components within a single server,] while Intel’s Rack Scale
Architecture (RSA) [15] extends this approach to rack scales. …
[15] Intel Newsroom. Intel, Facebook Collaborate on Future Data Center Rack Technologies

Open Compute Project




Closing Remarks

  • Disaggregated datacenter will be “the next big thing”   
    – Already happening. We [i.e. the academic research] need to catch up!   

3. And next continue with the details about HP’s converged systems and next-gen cloud technology

Why HP uses its own Converged Infrastructure solutions [Enterprise CIO Forum YouTube channel, Nov 11, 2013]

HP’s CIO, Ramon Baez, tells us about the benefits HP has found in using its own Converged Infrastructure solutions, including Networking, Storage, and Moonshot servers. For more, see hp.com/ci

From “Sharks” in the press at HP Discover, Barcelona – Day One coverage [HP Converged Infrastructure blog, Dec 10, 2013]

… we were hosting a large press announcement that went out over the wire on Monday at 3 pm local time (CET).

Here’s a brief summary of the announcement that was presented by Tom Joyce,  Senior Vice President and General Manager, HP Converged Systems. The HP ConvergedSystem is a new product line completely reengineered up based on 21st-century assets and architectures for the New Style of IT. This is an important point as Tom emphasized – this is not a collection of piece parts, this is a completely new engineered solution, built on core building that are workload-optimized systems which are easy to buy, manage, and support – order to operations in as few as 20 days, with ONE tool to manage and most importantly having ONE point of accountability.

Built using HP Converged Infrastructure’s best-in-class servers, storage, networking, software and services, the new HP ConvergedSystem family of products deliver a total systems experience “out of the box.”

  • HP ConvergedSystem for Virtualization helps clients easily scale computing resources to meet business needs with preconfigured, modular virtualization systems supporting 50 to 1,000 virtual machines at twice the performance, and at an entry price 25 percent lower than competitive offerings.
  • HP ConvergedSystem 300 for Vertica speeds big data analytics, helping organizations turn data into actionable insights at 50 to 1,000 times faster performance and 70 percent lower cost per terabyte than legacy data warehouses.
  • HP ConvergedSystem 100 for Hosted Desktops, based on the award-winning HP Moonshot server, delivers a superior desktop experience compared to traditional virtual desktop infrastructure. This first PC on a chip for the data center delivers six times faster graphics performance and 44 percent lower total cost of ownership

The physical press release in my opinion was pretty cool, and one of the better ones  I have attended. The new HP ConvergedSystem for Virtualization 300 and 700 debuted on stage with the theme from Jaws, with much snapping of camera flashes. Tom explained why the sharks theme was so integral to this particular system with core attributes of  most “efficient”, ”best in class”, extremely “fast”, very “agile” and that it “never sleeps”!!

The best one liner from Tom Joyce during the session was “If I were VCE [VMware/Cisco/EMC combination] I would be getting out of the water!!” which was capture on the HP live streaming video s found here. Check it out as it is worth watching. I have also included the full “HP Shark” press release HP Introduces Innovations Built for the Data Center of the Future.

Here is a detailed press report on that: HP Targets VCE With Converged System Lineup [Dec 10, 2013].

HP ConvergedSystem: Innovation to reduce the complexity of technology integration [HP Discover YouTube channel, Dec 11, 2013]

Tom Joyce, Senior Vice President of HP ConvergedSystem business unit talks about how over the last two decades, IT has been forced to focus too many products, too many tools, and overly complex processes and spending too many resources on maintenance and not enough on innovation. To break free, IT must move from infrastructure craftsmen to business service experts with workload-optimized, engineered systems that are easy to procure, manage, and support and enable their business to quickly capitalize on new applications like big data and new delivery models such as cloud.

The HP “Sharks” are in the Water [HP Converged Infrastructure blog, Dec 9, 2013]

Written by guest blogger Tom Joyce, Senior Vice President and General Manager, HP Converged Systems

Seven months ago HP announced the formation of our new Converged Systems business unit.  I was excited to be asked to lead this new team because so many of our customers had told us they needed truly converged platforms for their datacenters.  Over the last five years HP had developed Converged Infrastructure technologies for storage, networking and servers that enabled better and more cost effective solutions, but it was time to take it to the next level.  We needed to bring all those technologies together in a way that collapsed the cost of IT infrastructure and made everything faster and easier.

Starting last summer, we built our team.  We hired the best of the best from within HP and from elsewhere.  We put in place an operating model and set of processes that allow us to do agile product development and deliver products to market rapidly and with high quality.  And we got really creative in our thinking.  We were also fortunate to get a lot of time with Meg [Whitman, HP CEO] and other top people throughout HP.  This was critical because to deliver a game changing set of new products, we had to break down or change a lot of established processes in development, manufacturing, support and go-to-market.  We had to break some glass, and Meg helped us do that by making this a high priority.

Based on the customer input, there were some critical things I knew we needed to do. 

  • Move fast.  The IT market is changing quickly, and I wanted to get our first set of products out by the end of the calendar year. 
  • Do more than just combine existing server, storage, networking and software components.  We needed to engineer these new products to deliver more with less infrastructure, and to handle the most important customer workloads exceptionally well. 
  • Everything had to be simple – the ordering process, the system design, management, support, easy upgrades – everything.
  • Think about the “whole offer” and experience for the customer, not just the product itself.  This meant providing a better process from end to end.
  • Deliver exceptional economics.  The new product had to be priced to market with a clear return on investment for the customer. 
  • Most importantly, we needed to make sure that our channel partners could make money selling this product, and could provide specialize services around it.

After developing our plan, we started “Project Sharks”.  We called it this because if you think about it, a shark is perfectly engineered to accomplish its mission – it is the ideal hunting machine.  When I was a kid I was fascinated by sharks.  People tend to think of sharks as primitive creatures, but they are actually extremely sophisticated.  Everything is designed with a purpose, and there is no waste.  Sharks have a unique hydroskeleton, musculature, and skin.  All these parts are connected to maximize thrust so that the animal can move fast, like a torpedo.  Sharks are noted for being able to sense blood in the water, but beyond that they have an amazingly complete set of sensors – perhaps the most sophisticated set of “sensors in the sea.” 🙂

Our goal with “project sharks” was to build a perfectly designed virtual infrastructure machine.  This week at HP Discover, Barcelona, we announced the new HP ConvergedSystem for VirtualizationClick here to find out more information.  The two models are designed to be core building blocks for constructing a converged data center.  They are very fast and efficient, delivering better raw IOPS for virtualization at a great cost point.  They can handle a lot more virtual machines than a traditional configuration.  They can also deliver about a 58% lower cost per VM over a 3 year period, as compared to our closest competitor.

Perhaps more important, we redesigned our whole delivery process as part of “project sharks”.  The result is that HP or a channel partner can actually produce a configuration and quote for an HP ConvergedSystem in about 20 minutes, and the whole thing will be on one sheet of paper.  HP ConvergedSystem 300 and the 700 installed and in production in a customer data center in as few as 20 days.  We have also fully integrated the management, to make it simple, and the support.  If support is needed, only one call to HP is required; you don’t need to deal with a server vendor, a storage vendor, etc.  When it is time for firmware upgrades, the process for the whole system is integrated.  And when you need additional capacity, we can ship a module out from our factory in one day, and it will be up and running in about five days.

These new “sharks” are not just for virtualization.  We also announced that the HP ConvergedSystem 300 for Vertica as a new platform for big data analytics.  The HP ConvergedSystem 100 is based on HP Moonshot servers, and ships as a Citrix XenDesktop system

In the future the HP ConvergedSystem products will support additional workloads and ISV applications, and will be used as building blocks for HP CloudSystem private clouds, so stay tuned for more.

Our new Converged Systems business unit team is very excited about the opportunity to unleash these new “sharks”, and put them in the water. We are looking forward to hearing from our customers and partners about what they want us to do next, because the spirit of innovation is alive and well at HP.

On the Dec 10 HP Discover Barcelona 2013 keynote HP’s hybrid cloud strategy was presented with the following slides, with comments made by the presenter added only for the HP CloudSystem private clouds part:


Bill Hilf
Vice President, Converged Cloud Products and Services, is driving HP’s entire cloud roadmap
(who came to HP 6 months ago from Microsoft where he was GM of Windows Azure Product Management): “HP Next Gen CloudSystemto be released in the 1st half of 2014” with the following major characteristics:
ConsistencyChoice Confidence 

More information:
HP Unveils Innovations in Cloud to help Customers Thrive in a Hybrid World [The HP Blogs Hub, Dec 11, 2013] in which it is stated “As the foundation of a hybrid cloud solution, HP CloudSystem bursts to multiple public cloud platforms, including three new ones: Microsoft® Windows® Azure, and platforms from Arsys, a European-based cloud computing provider, and SFR, a French telecommunications company. “
– A press release of similar title with additional lead and closing “Pricing and availability” parts
HP CloudSystems stand apart [HP Enterprise Business community blog, Dec 10, 2013]
How HP CloudSystem stacks up against competitors [Porter Consulting, June 14, 2013] Comparison of offerings from HP, IBM [PureSystems], and VCE [formed as a joint venture by Cisco and EMC, with minor investments from VMware and Intel; resulting in Vblock products based on Cisco UCS servers, Cisco network components, EMC storage arrays, and the VMware virtualization suite]

image“We created a killer interface. An easy to use, consumer inspired interface that is consistent across multiple types of experiences (from classic PC, administration, to mobile experiences). We also designed and optimized the interface for the different types of roles in the organization (from architect who might be designing a service, to end user or consumer of that service, as well as for IT operator and adminstrator).”

More information: Empowering users and the new face of cloud [HP Enterprise Business community blog, Dec 11, 2013] written by Ken Spear, Senior Marketing Manager (HP CloudSystem and OneView)

image“We spent considerable effort and energy an choice and ability to really give customers the heterogeneous workload support they need. And now we are taking openess to an entirely new level. And so for the first time with CloudSystem we are shipping HP Cloud OS which is our enterprise class, OpenStack**** platform which gives customers the great innovation from OpenStack to build modern cloud workloads. But we are also supporting the power of matrix, so that you can bridge today’s and
tomorrow’s workloads on the same system.”

**** OpenStack APIs are compatible with Amazon EC2 (see Nova/APIFeatureComparison) and Amazon S3 (see Swift/APIFeatureComparison) and thus client applications written for Amazon Web Services can be used with OpenStack with minimal porting effort. Note that HP nixes Amazon EC2 API support — at least in its public cloud [Gigaom, Dec 6, 2013] “based upon significant input from developers and customers” as “customers want to avoid getting locked in to what he called, ‘Amazon’s spider web’ ”. Tier 1 Research analyst Carl Brooks said via email: “HP doesn’t need to support AWS APIs — OpenStack will do that for them to the limited extent it already does”.

image“And finally we’re giving customers and partners more confidence
than they’ve ever had before in this type of solution. … And that will be available in both a quick-ship, channel-ready fixed configuration as well as in a highly customizable solution. In addition CloudSystem will ship with cloud service automation (CSA), the industry-leading orchestration and hybrid cloud management software [read NEW! HP’s solution for managing private and hybrid clouds] that gives an easy experience and easy management of next hybrid cloud environment. That could be clouds delivered in any physical infrastructure: public, managed or private. And lastly, when customers use clouds as to build private cloud there is boundless growth, because you can extend CloudSystem with public cloud resources: from the HP public cloud, or Amazon, or Savvis. And this week we are also announcing support for Windows Azure, as well as two very important European partners: SFR and arsys, a service provider right here in Spain.

More information:
HP Cloud Service Automation – See new, do new at HP Discover! [HP Enterprise Business community blog, Dec 11, 2013]
HP Unveils Innovations in Cloud to help Customers Thrive in a Hybrid World [The HP Blogs Hub, Dec 11, 2013] in which it is stated “As the foundation of a hybrid cloud solution, HP CloudSystem bursts to multiple public cloud platforms, including three new ones: Microsoft® Windows® Azure, and platforms from Arsys, a European-based cloud computing provider, and SFR, a French telecommunications company. “
– A press release of similar title with additional lead and closing “Pricing and availability” parts 

Underlying core technologies:

HP Converged Cloud delivers choice, confidence, and consistency. Learn how HP Cloud OS as part of the HP Converged Cloud portfolio leverages OpenStack to enable workload portability, simplified installation, and enhanced service lifecycle management.http://hp.com/cloud
Live demonstration of the HP Moonshot server running HP Cloud OS based on OpenStack at HP DIscover Barcelona 2013

Open source has long been linked to innovation. With a history tracing back to the origins of the public web, the concept of open source relies on the assumption that shared knowledge produces more and better innovation, which is better for everyone—as well as the business world.

Some pundits believe that it is the combination of cloud and the power of the open source community that has enabled such rapid cloud development, adoption, and innovation.

OpenStack: cloud source code at the ready

OpenStack® provides the building blocks for developing private and public cloud infrastructures. OpenStack comprises a series of interrelated projects, characterized by their powerful capabilities and massive scalability.

Like all open source projects, OpenStack is a group collaboration, consisting of a global community of developers and cloud computing technologists. HP is a top contributor and driving force behind OpenStack, helping it to become a leading software for open cloud platforms.

In other words, there’s a bright future for OpenStack, which is why HP chose it as the foundation for its hybrid cloud solutions.

HP Cloud OS

HP Cloud OS is the world’s first OpenStack-based cloud technology platform for hybrid delivery. HP Cloud OS enables our existing cloud solutions portfolio and new innovative offerings by providing a common architecture that is flexible, scalable, and easy to build on.

“We are in a new phase of cloud computing. Enterprises, government agencies, and industry are all placing demands on cloud computing technologies that exceed a singular, one-size-fits all delivery model,” says Bill Hilf, vice president of product management for HP Cloud. “HP Cloud OS, built on the power of OpenStack, is the foundation for the HP Cloud portfolio and a key part of the HP solutions that enable real customer choice and consistency.”

Watch the HP Cloud OS story at HP Discover

Attendees at HP Discover 2013 in Barcelona, don’t miss this opportunity to hear the inside story of HP’s development of HP Cloud OS. Join the Innovation Theater session:

IT3261 – The rise of open source clouds

In this session, Bill Hilf will walk you through his experiences working with large public cloud systems, the rise of open source clouds in the enterprise, and HP’s strategy and innovation with OpenStack, including a discussion of HP Cloud OS (Wednesday, 12/11/13, 4:30 pm).

Highlights from the presentation include:

  • How open source has affected the development of the cloud
  • The requirements of enterprises related to cloud computing
  • How OpenStack enables HP’s cloud platform
  • Top ten lessons learned when building HP’s public cloud
  • HP’s overall cloud strategy
Discussion with William Franklin, VP OpenStack & Technology Enablement talks about HP Cloud and our open source strategy with OpenStack at the OpenStack Summit Hong Kong 2013.
Monty Taylor, Distinguished Technologist and OpenStack Guru, talks about the OpenStack community, HP’s contributions to Havana and OpenStack projects, and the future of OpenStack.

Gartner’s Allessandro Perilli’s latest observations about the OpenStack (he is focusing on private cloud computing in the Gartner for Technical Professionals (GTP) division):
What I saw at the OpenStack Summit [Nov 12, 2013] in which he is particularly describing how OpenStack vendors are divided into two camps that I called “purists” and “pragmatists”. He notes that purists tend to ignore the fact that many large enterprises are interested in OpenStack for the reason of reducing their dependency from VMware and frightened by rewriting their traditional multi-tier LoB applications into new cloud-aware applications advocated by purists.
Why vendors can’t sell OpenStack to enterprises [Nov 19, 2013] where he notes that: “In fact, for the largest part, vendors don’t know how to articulate the OpenStack story to win enterprises. They simply don’t know how to sell it.” Then he gives at least four reasons for why vendors can’t tell a resonating story about OpenStack to enterprise prospects:
1. “Lack of clarity about what OpenStack does and does not.”
2. “Lack of transparency about the business model around OpenStack.”
3. “Lack of vision and long term differentiation.”
4. “Lack of pragmatism”, i.e. “purist” approach described in his previous post.

J.R. Horton, HP CloudOS Sr. Product Manager details the HP Cloud OS technology preview allowing developers access to a complete enterprise-grade OpenStack package for fast installation and deployment.
[Mark Perreira, Chief Architect of HP Cloud OS:] This video demonstrates how HP Cloud OS can help simplify delivery, enhance lifecycle management and optimize workloads for your cloud environment. It includes information on Cloud OS architecture, kernel and base services, and administrative tools.
Mark Perreira, Chief Architect of HP Cloud OS, whiteboards the hybrid provisioning capabilities in HP Cloud OS.

J.R. Horton, HP Cloud OS Sr. Product Manager presents the HP Cloud architecture at HP Discover in Barcelona 2013. [Note that in addition to HP other OpenStack Foundation Platinum Members (providing a significant portion of the funding) are: AT&T, Canonical, IBM, Nebula, Rackspace, Red Hat, Inc., SUSE. Just today the news came as well that Oracle raised its membership to Platinum level.]

4. Finally latest details about HP’s Moonshot technology

  • Moonshot: one of the “INFRA” (see above in the “HP Cloud OS Whiteboard Demo” video) building blocks for the HP CloudOS, actually the most future-oriented one

The Power of Moonshot [HP Discover YouTube channel, Dec 10, 2013]

“Like many companies, HP was a victim of IT sprawl — with more than 85 data centers in 29 countries. We decided to make a change and took on a total network redesign, cutting our principle worldwide data centers down to six and housing all of them in the United States. With the addition of four EcoPODs and Moonshot servers, we are in the perfect position to build out our private cloud and provide our businesses with the speed and quality of innovation they need.”

My Software defined server without Microsoft: HP Moonshot [‘Experiencing the Cloud’, April 10, 2013 – updated Dec 6, 2013] post introduced the HP Moonshot System as follows:

On the right is the Moonshot System with the very first Moonshot servers (“microservers/server appliances” as called by the industry) based on Intel® Atom S1200 processors and for supporting web-hosting workloads (see also on right part  of the image below). Currently there is also a storage cartridge (on the left of the below image) and a multinode for highly dense computing solutions (see in the hands of presenter on the image below). Many more are to come later on.


Also the Dec 6 update to the above post already provided significant roadmap information:

With Martin Fink, CTO and Director of HP Labs, Hewlett-Packard Company [Oct 29, 2013] saying

We’ve actually announced three ARM-based cartridges. These are available in our Discovery Labs now, and they’ll be shipping next year with new processor technology. [When talking about the slide shown above.]

For the details about the ARM SoC technologies behind that go to the Software defined server without Microsoft: HP Moonshot [‘Experiencing the Cloud’, April 10, 2013 – updated Dec 6, 2013] post!

But the initial Moonshot System launched in April’13 had support just for light workloads, such as such as website front ends and simple content delivery. This meant, nevertheless, a lot in the hosting space as evidenced by serverCONDO Builds its Business on Moonshot [Janet Bartleson YouTube channel, Dec 9, 2013] video:

serverCONDO President John Brown wanted to expand to offer dedicated hosting, and traditional 1U servers looked pretty good, until the team discovered HP Moonshot. Hear more about what he was looking for and the results serverCONDO achieved. http://www.servercondo.com http://www.hp.com/go/moonshot

More information from the same source:
Why serverCONDO is in the Dedicated Hosting Business
Old School and New School Cloud Servers (serverCONDO)

OR taking a true large-scale example watch this HP.com Takes 3M Hits on Moonshot [Janet Bartleson YouTube channel, Nov 26, 2013] video:

Volker Otto talks about the results of using Moonshot for HP.com’s web site, caching, and ftp downloads. http://www.hp.com/go/moonshot

According to Meg Whitman’s keynote at Discover 2013 on Dec 10 they would be able to go from 6 datacenters to 4 thanks to Moonshot, even considering the future needs and workloads. Something as dramatic as when HP moved previously (3 years ago) from 86 datacenters to 6 datacenters.

So, to appreciate the full potential of Moonshot one should, on the other hand, understand the following system architecture information provided in the HP Moonshot System, the world’s first software defined servers [April 10, 2013] technical whitepaper:

HP Moonshot System

HP Moonshot System is the world’s first software defined server accelerating innovation while delivering breakthrough efficiency and scale with a unique federated environment, and processor-neutral architecture. Traditional servers rely on dedicated components, including management, networking, storage, power cords and cooling fans in a single enclosure. In contrast, the HP Moonshot System shares these enclosure components. The HP Moonshot 1500 Chassis has a maximum capacity of 1800 servers per 47U rack with quad server cartridges. This gives you more compute power in a smaller footprint, while significantly driving down complexity, energy use and costs.

The first server available on HP Moonshot System is HP ProLiant Moonshot Server based on Intel® Atom™ processor S1260, and it provides an ideal solution for web serving, offline analytics and hosting.

HP Moonshot 1500 Chassis design

The HP Moonshot 1500 Chassis incorporates independent component design and hosts 45 cartridges, two network switches, and the infrastructure components within the chassis. The Moonshot 1500 Chassis’ electrically passive design makes this completely hot pluggable design possible. The Moonshot 1500 Chassis uses no active electrical components, other than EEPROMs required for manufacturing and configuration control purposes.

Figure 1 shows the elements of the Moonshot 1500 Chassis. HP controls the design on all elements of the chassis except for the server (initial server contain a single server) and the network switch module which may be designed by the Moonshot server or network switch partners.

Figure 1.


The HP Moonshot 1500 Chassis accommodates up to 45 individually serviceable hot plug cartridges. Two high-density, low-power HP Moonshot 45G Switch Modules, each with a 10g x6 HP Moonshot 6SFP Uplink Module, handle network communication for all cartridges in the chassis. These switches use Layer 2/Layer 3 routing, QoS management (CLI, SFLOW), and require no license keys. The dual network switches and I/O modules provide traffic isolation, or stacking capability for resiliency. Rack level stacking simplifies the management domain.

The Moonshot System uses the HP Moonshot 1500 Chassis Management module (CM) module for complete chassis management, including power management with shared cooling. The server platform is powered by four 1200W Common Slot Power Supplies in an N+1 configuration and cooled by five hot pluggable fans also in an N+1 configuration. The CM uses component-based satellite controllers to communicate with and manage chassis elements. The modular faceplate design allows for future feature development.

HP ProLiant Moonshot Server

Each software defined server contains its own dedicated memory, storage, storage controller, and two NICs [Network Interface Controllers] (1Gb). For monitoring and management, each server contains management logic in the form of a Satellite Controller with a dedicated internal network connection (100 Mb). Figure 5 shows HP ProLiant Moonshot Server with a single Intel® Atom™ processor S1260and a single SFF drive.

Figure 5. HP ProLiant Moonshot Server and functional block diagram


These servers provide the base hardware functionality of the system. Future software defined servers can take the following forms:

  • One or more discrete server with separate compute, storage, memory and I/O
  • One or more complete cartridge designs with integrated compute, storage, memory, and I/O
  • One or more forms of storage accessible to adjacent cartridges

Future servers will incorporate these descriptions to provide a wide degree of flexibility for customizing and tuning based on the desired performance, cost, density, and power constraints.

The available ProLiant Moonshot server design includes one processor and a single HDD or SDD. This server is ideal for application workloads such as website front ends and simple content delivery. Table 1 gives you the current server component descriptions.


The Intel Atom is the world’s first 6-watt server-class processor. In addition to lower power requirements, it includes data-center-class features such as 64-bit support, error correcting code (ECC) memory, increased performance, and broad software ecosystem. These features, coupled with the revolutionary HP Moonshot System design are ideal for workloads using many extreme low-energy servers densely packed into a small footprint can be much more efficient than fewer standalone servers.

Intel® Atom™ processor S1260 integrates two CPU cores, single-channel memory controller, and PCI Express 2.0 interface. Each CPU core will has its own dedicated 32KB instruction and 24 KB data L1 caches, and 512 KB L2 cache. The processors incorporate Hyper-Threading, which allows them to run up to 4 threads simultaneously. Additionally, the chips have VT-x virtualization enabled.

Each Moonshot server boots from a local hard drive, or the network using PXE [Preboot eXecution Environment]. The Moonshot System use HP BIOS and “headless” operation (no video or USB). No additional HP software is required to run the cartridge. NIC, storage, and other drivers are included in the compatible Linux distributions (described later in the OS management section).

Fabrics and topology

We designed the HP Moonshot System to provide application-specific processing for targeted workloads. Creating a fabric infrastructure capable of accommodating a wide range of application-specific workloads requires highly flexible fabric connectivity. This flexibility allows the Moonshot System fabric architecture to adapt to changing requirements of hyperscale workload interconnectivity.

The Moonshot System design includes three physical production fabrics, the Radial Fabric, the Storage Fabric, and the 2D Torus Mesh Fabric. The fabrics are connected to 45 cartridges slots, two slots for the network switches, and two corresponding I/O modules.

Figure 9 shows the eight 10Gb lanes routed from each of the cartridge slots to the pair of core network fabric slots in the center of the Moonshot 1500 chassis. Four lanes from each cartridge go to one core network fabric slot and four to the other (A and B). From each core fabric slot there are 16 10Gb lanes routed to the back of the chassis to attach to an I/O module.

Figure 9.


Radial Fabric

The Radial Fabric provides a high-speed interface between each cartridge and the two core fabric slots.

The Radial fabric includes these links:
• 2x GbE channels
• One port to each network switch

Figure 10 illustrates a torus topology interlinking cartridge to cartridge in combination with the radial topology linking to the network switches.

Figure 10.


The Radial fabric handles all Ethernet-based traffic between the cartridge and external targets. The exception is iLO* management network traffic using the dedicated iLO port.

*[iLO: Integrated Lights-Out]

Storage fabric

A Moonshot System Storage Fabric will use existing Moonshot 1500 Chassis connections to span each 3×3 cartridge slot subsection within the chassis baseboard (Figure 11). The Storage Fabric will be part of future HP Moonshot System releases. This fabric implementation will use the Storage Fabric as a connection between servers and local storage devices.

Figure 11.


In this implementation, SAS/SATA is sent over lanes between each adjacent cartridge for primary storage along with additional lanes to other cartridges in the subsection for redundancy or other storage requirements. Although the figure shows a specific configuration of compute and storage nodes, there is flexibility to configure the subsections in different ways as long it does not violate the rules of the interface or storage technology. While the example in Figure 11 shows the proximal fabric being used for SAS/SATA, any type of communication is possible due to the dynamic nature of the fabric.

2D Torus Mesh Fabric

Like the Storage Fabric, future releases of the HP Moonshot System will use existing Moonshot 1500 Chassis connections to implement the 2D Torus Mesh Fabric, providing a high speed general purpose interface among the cartridges for those applications that benefit from high bandwidth node-to-node communication. The 2D Torus Mesh fabric can be used as Ethernet, PCIe, or any other interface protocol. At chassis power on, the CM [Chassis Management] ensures the compatibility on all interfaces before allowing the cartridges to power on.

The 2D Torus Mesh fabric is routed as torus ring configuration capable of providing four 10Gb bandwidths in each direction to its north, south, east and west neighbors. This allows the HP Moonshot System to meet many unique HPC [High-Performance Computing] applications where efficient localized traffic is needed.

  • 16 lanes from each cartridge
  • Four up, four down, four left, and four right
  • Can support speeds up to 10Gb


Topologies utilize the physical fabric infrastructure to achieve a desired configuration. In this case, Radial and 2D Torus Mesh fabrics are the desired Moonshot topologies. The Radial Fabric pathways are optimized for a network topology utilizing two Ethernet switches. The 2DTorus Mesh fabric pathways are passive copper connections negotiated with neighbors and optimized for topology protocols that change over time to accommodate future Moonshot System releases.

Moonshot System network configurations

Moonshot System network switches and uplink modules provide resiliency and efficiency when configured as stand-alone or stackable networks. This feature allows you to connect up to nine Moonshot 1500 Chassis and then to your core network, eliminating the need for a top of rack (TOR) switch.

  • Dual switches provide traffic isolation or can be stacked
  • Rack level stacking simplifies management domain
  • Redundant switch configurations provide a more resilient infrastructure
  • Layer 2, Layer 3 Routing & QoS, Management (CLI, SNMP, SFLOW). No license keys

Moonshot 1500 Chassis stacking

Stacking allows you to select a tradeoff between overall performance and cost of TOR switches. Stacking can eliminate the cost of TOR switches for workloads able to tolerate extra latency. The switch firmware architecture elects a master management processor to control all stacked switches. Stacking does not scale in a linear way; stacking size is constrained by the capability of a single management processor. The P2020 [switch management] processor is sized to reliably stack nine network switches (405 ports).

We can create two stacked switches in a single rack with no performance issues. Up to nine modules can be stacked to form a single logical switch. A simple loop consumes two ports per I/O module in this Figure 12 layout.

Figure 12.



The HP Moonshot System relies on a federated iLO system. Federation requires the physical or logical sharing of compute, storage or networking resources within the Moonshot 1500 Chassis. The chassis shares four individual iLO4 ASICs [Application-Specific Integrated Circuits] in the CM module with high-speed connections to the management network through a single management port uplink.

The CM provides a single point of management for up to 45 cartridges, and all other components in the Moonshot 1500 Chassis, using Ethernet connections to the internal private network. Each hot pluggable component includes a resident satellite controller. The CM and satellite controllers use data structures embedded in non-volatile memory for discovery, monitoring, and control of each component.

HP Moonshot 1500 Chassis Management module

The CM includes four iLO processors sharing the management responsibility for 45 cartridges, the power and cooling processor, two networks switches and Moonshot 1500 chassis management. We’ve federated the iLO system functionality by assigning certain iLO processors responsibility for managing certain hardware interfaces. We balanced the workload among the three cartridge zones in the chassis (physically separated by network switches), and dedicated one iLO processor to manage chassis hardware and the switches. Communication between the CM and the Satellite Controllers is an internal private Ethernet network. This eliminates the requirements for a large number of IP addresses being used on the production network.

The iLO subsystem includes an intelligent microprocessor, separate memory, and a dedicated network interface. iLO uses the management logic on each cartridge and module, and up to 1,500 sensors within the Moonshot 1500 Chassis, to monitor component thermal conditions. This design makes iLO independent of the host servers and their operating systems.

iLO monitors all key Moonshot components. The CM user interfaces and API’s include a Command-Line Interface (CLI) and Intelligent Platform Management Interface (IPMI) support. These provide the primary gateway for node management, aggregation and inventory. A text-based interface is available for power capping, firmware management and aggregation, asset management and deployment. Alerts are generated directly from iLO, regardless of the host operating system or even if no host operating system is installed. Using iLO, you can do the following:

  • Securely and remotely control the power state of the Moonshot cartridges (text-based Remote Console)
  • Obtain access to each and all serial ports using a secure Virtual Serial Port (VSP) session
  • Obtain asset and hardware specific information (MAC Addresses, SN)
  • Control cartridge boot configuration

OS deployment and support

The Moonshot System hosts multiple individual systems, and network switches. Unlike other HP ProLiant BladeSystem-class servers, Moonshot cartridges provide OS installation only through network Installation, with console access provided by an integrated Virtual Serial Port to each server. Network Installation is performed in a manner similar to other HP ProLiant, or standard x86 servers, with the only required modifications being the specification of the serial console instead of a standard VGA display (described below.)

Linux Distributions
The initial release of the HP Moonshot System is compatible with these versions of Linux:
• Red Hat Enterprise Linux 6.4
• Ubuntu 12.04
HP Insight Cluster Management Utility
The HP Insight Cluster Management Utility (CMU) is well suited for performing network installations, image capture and deploy, and ongoing management of large numbers of servers such as the density provided by the Moonshot 1500 Chassis. If you are using CMU, the directions included in the following “Setting up an installation server” section are not required, and you should instead refer to the CMU documentation.
The CMU is optional and basic network installation of the OS may be performed using a standard PXE-based installation server.


The HP Moonshot System addresses the needs of data centers deploying servers at a massive scale for the new era of IoT. Industry sources estimate that lightweight web serving and analytics workloads will equal 14% of the x86 server market by 2015. The HP Moonshot System changes the current computing paradigm with an innovative completely hot pluggable architecture that increases the value of your investment and reduces TCO. You get a significant reduction in power usage, hardware costs, and use of space. You’ll see simplification in the areas of network switches, cabling, and management. Moonshot System’s use of shared hot pluggable infrastructure includes power supplies and fans. The HP Moonshot 1500 Chassis Management module, with proven HP iLO management processors, gives you detailed reporting on all platform components while the power and cooling controller manages the N+1 fan and power supply configurations. Dual network switches and I/O modules increase Moonshot’s resiliency and flexibility, allowing you to stack HP Moonshot Switch Modules. The Moonshot System is the first software defined, application-optimized server platform in the industry. Look for a growing library of software defined servers from multiple HP partners targeting specific IoT workloads compatible with emerging web, cloud, and massive scale environments, as well as analytics and telecommunications.

Now we have 2 aditional cartridges: the m300 and the m700

Moonshot ProLiant m300 Server Cartridge Overview [Janet Bartleson YouTube channel, Nov 27, 2013]

@SC13, HP Product Manager Thai Nguyen gives us a quick overview of the ProLiant m300 Server Cartridge.

A new big little HP Moonshot server cartridge is shipping!! [The HP Blog Hub, Dec 10, 2013]

Guest blog written by Nigel Church, HP Servers

We call it the HP ProLiant m300 Server cartridge for the HP Moonshot System. This is the “big brother” to the current HP ProLiant Moonshot server cartridge sporting the new Intel Atom Avoton—an eight core processor running at 2.4GHz with 32GB memory [with 1 TB disk storage on the cartridge] delivering up to six times the energy efficiency and up to seven times more performance.

Now, in just one Moonshot System with 45 ProLiant m300 Servers you have 360 cores, 1,440GB memory and up to 45TB of storage. For the right workloads, you can accomplish the same work using just 19% of the power of a traditional server!

What workloads can it support? If you have a growing web site serving dynamic content [note that for the first Atom based server cartridge static content was mentioned when describing the type of workload supported] currently running on ageing traditional servers you must take a look at Moonshot to save space, power and prepare yourself for the future.

If you’re attending HP Discover in Barcelona, come to the show floor and see HP Moonshot in action–or visit the HP Discover News & Social Buzz page and get the latest updates!  Otherwise, visit the HP ProLiant m300 Server Cartridge web page for more details on the newest Moonshot Cartridge.

HP ProLiant m300 Server Cartridge [HP product page, Dec 11, 2013]


Are traditional servers more than you need for your scale-out big data, Web and content delivery network workloads? Are you paying for underutilized servers that use more and more space and energy? Companies running scale-out big data applications, serving web pages, images, videos, or downloads over the Internet often need to carry out simultaneous lightweight computing tasks over and over, at widely distributed locations. The HP ProLiant m300 Server Cartridge based on the Intel® Atom™ System on a Chip (SOC) delivers breakthrough performance and scale with up to 360 processor cores, 1,440 GB of memory and 45 TB of storage in a single Moonshot System.       


A Platform for Big Data with NoSQL/NewSQL

NoSQL/NewSQL on HP ProLiant m300 Server Cartridges gives cost-effective scalable performance for online transactional processing and maintains the ACID (Atomicity, Consistency, Isolation, Durability) of traditional databases.
NoSQL/NewSQL thrives in a distributed cluster of shared-nothing nodes like the HP ProLiant m300 Server Cartridges. SQL queries are split into query fragments and sent to the node that owns the data. These databases are able to scale linearly as nodes are added, without suffering from bottlenecks.

Scale-out Platform for Your Web Needs

Companies need the scalability of the HP ProLiant m300 Server Cartridge to serve web pages, including image and video downloads while carrying out simultaneous lightweight computing tasks over and over, at widely distributed locations.
For Web workloads, a platform based on the HP ProLiant m300 Server Cartridge means you don’t waste energy, space, and money on a high-end server when a low-cost density-optimized server can handle the job.

Content Delivery Anytime from Any Device

The m300 Server Cartridge provides high-speed efficient transcoding of media streams to match specific user devices. This allows efficient management of content by reducing library size and transcoding on demand, for specific device characteristics.
Using less energy and space at a lower cost compared to traditional servers, the compact m300 Server Cartridge has Intel Atom-based SOCs to quickly deliver Web content to a variety of mobile devices.

System Features

Compute: Intel® Atom™ Processor C2750, 2.4 GHz

Memory: DDR3 PC3-12800 SDRAM (1600 MHz); Four (4) SODIMM slots; 32GB (4x8GB)

Storage: (1) SFF 500GB HDD, 1TB HDD, and 240GB SSD

Networking: (Internal) dual port 1GbE per CPU; HP Moonshot 45G Switch Module Kit; HP Moonshot 6SFP Uplink Module Kit

Enclosure: Moonshot 1500 Chassis

Warranty: 1 year

Intel® Atom™ Processor C2750 (4M Cache, 2.40 GHz) [Intel product page, Dec 3, 2013]


Launch Date
Processor Number
# of Cores
# of Threads
Clock Speed
2.4 GHz
Max Turbo Frequency
2.6 GHz
4 MB
Instruction Set
Embedded Options Available
22 nm
20 W
Recommended Customer Price
TRAY: $171.00
Memory Specifications
Max Memory Size (dependent on memory type)
64 GB
Memory Types
DDR3, 3L 1600
# of Memory Channels
Max Memory Bandwidth
25.6 GB/s
Physical Address Extensions
ECC Memory Supported
Expansion Options
PCI Express Revision
PCI Express Configurations
Max # of PCI Express Lanes
I/O Specifications
USB Revision
# of USB Ports
Total # of SATA Ports
Integrated LAN
4x 2.5 GbE
Max # of SATA 6.0 Gb/s Ports
Package Specifications
Package Size
34 mm x 28 mm
Sockets Supported
Low Halogen Options Available
Advanced Technologies
Intel® Turbo Boost Technology
Intel® Virtualization Technology (VT-x)
Intel® Data Protection Technology
AES New Instructions


HP’s Moonshot and AMD are taking cloud computing to a whole new level
[AMD YouTube channel, published on Dec 4, 2013]

Learn more about AMD and HP cloud computing:http://bit.ly/HP_and_AMD At APU13 HP’s Scott Herbal, World Wide Product Marketing Manager, shows off the Moonshot chassis which holds up to 45 AMD server cartridges inside. [His presentation was at AMD Developer Summit – APU13, Nov 13, Wed, 4:00 – 4:45, CC-4150, Scott Herbel, HP, HP Moonshot System + AMD’s Opteron X2150 = develop anything, anywhere with hosted desktops]

ProLiant m700 Server Cartridge in HP Moonshot Overview [Janet Bartleson YouTube channel, Dec 9, 2013]

Product manager Scott Herbel [http://www.linkedin.com/in/scottherbel: WorldWide Product Marketing Manager, Moonshot at Hewlett-Packard since May, 2010]

HP ProLiant m700 Server Cartridge [HP product page, Dec 11, 2013]


Looking for a cost-effective solution for hosted desktop infrastructure, mobile gaming or cloud multi-media workloads? The HP ProLiant m700 Server Cartridge in a Moonshot 1500 Chassis offers lower cost (price per seat), simplified systems management and user support, vastly improved system/data security, and efficient systems resource use for your hosted desktop infrastructure (HDI) and cloud multi-media workloads. Each m700 Server Cartridge has four servers, each with an AMD Opteron™ X2150 APU with fully-integrated graphics processing and CPU. The m700 Server Cartridge delivers outstanding compute density and price/performance for cloud multi-media workloads.
You can power mobile games, or other web content, objects, or applications, live and on-demand streaming media.       


Hosted Desktop Infrastructure (HDI) Solution with Power and Scalability

The centralized nature of hosting desktops on the HP ProLiant m700 Server Cartridge provides lower cost (price per seat), simplified system management and user support, vastly improved system/data security, and efficient system resource use.
Each cartridge has four AMD-processor-based servers. Each server contains the AMD Opteron™ X2150 APU with graphics processing and CPU.
The overall density means that you can cost-effectively have 180 servers in less than 5U of rack space.

Mobile Content and Gaming Any Time from Any Device

The HP ProLiant m700 Server Cartridge excels at powering graphics-intensive content delivery such as hosted videos and mobile games.
The cartridge provides high-speed, efficient transcoding of source media streams to match specific user devices. This allows efficient management of content by reducing library size and transcoding closer to the customer, on demand, for specific device characteristics.
Using less energy and space at a lower cost compared to traditional servers, the m700 Server Cartridge has four AMD Opteron x2150-based servers, each with integrated graphics processing capabilities to quickly deliver mobile games to your device, wherever you are.

System features

Compute: AMD Opteron™ X2150 APU, 1.5 GHz, with AMD Radeon™ HD 8000 graphics

Memory: DDR3 PC3-12800 SDRAM (1600 MHz); Four (4) SODIMM slots; 32GB (8GB per SoC)

Storage: 4 x 32 GB iSSD (1 per SoC)

Networking: (Internal) BCM5720 dual port 1GbE per CPU; HP Moonshot-180G Switch Module; HHP Moonshot-4QSFP+ Uplink Module

Enclosure: Moonshot 1500 Chassis

Warranty: 1 year

AMD Opteron™ X2150 APU [AMD product page, May 29, 2013]

Introducing the World’s First Server-class x86 APU SoC




4 Energy Efficient X86 Cores, Codenamed “Jaguar”
Optimize x86 performance/watt for microservers.
Helps enable low datacenter TCO
Flexible TDP
Allows user to control their own power profile by adjusting CPU and GPU frequencies in the BIOS to match their application needs (GPU integrated in X2150 only)
Gives users more control over their workload performance and power consumption
Integrated I/O
Integrates legacy Northbridge and Southbridge functionality directly on the processor
Smaller footprint enables dense microserver designs
Core, Northbridge and Memory P-states
Dynamically adjusts performance levels based on application requirements
Helps reduce power consumption
Server Infrastructure support

DDR3 Memory with ECC Support
High-speed, highly reliable server-class memory
Helps reduce server failures due to memory.
Integrated I/O
Integrate PCIe Gen2, SATA 2/3, USB 2.0 and USB 3.0 functionality onto the processor.
Enable enterprise-class functionality in a single chip solution.
Server Processor Reliability
Processor undergoes a back-end test flow to ensure proper quality
Ensure product quality is that of other server-class products for greater reliability.
Integrated Graphics

Graphics Core Next Architecture with AMD Radeon™ HD 8000 Series Graphics
Provide high-quality graphics capabilities in a server SoC.
Outstanding performance in media-oriented workloads such as remote DT, online gaming and imaging
Display Controller Engine
Allows for VGA and HDMI display capabilities
Helps reduce cost by eliminating need for add-on display cards
Unified Video Decoder 4.2
Dedicated hardware video decoding block
Help enable a near-native experience in remote DT applications.
Video Compression Engine 2.0
Hardware-assisted encoding of HD video streams
Help enable a near-native experience in remote DT applications

Citrix hosted desktops–powered by HP Moonshot [The HP Blog Hub, Dec 10, 2013]

Written by Citrix Guest Blogger Kevin Strohmeyer, Director Product Marketing, Citrix

Veterans of server-based computing and VDI are all too familiar with the complexities of buying and deploying desktop virtualization. Great strides have been made to simplify the sizing and configuration of desktop virtualization infrastructure, but ultimately, when you build and deliver shared resources, you should carefully consider how those resources will be used; and decide how much excess capacity you need to ensure peak usage can be supported.

The distributed nature of PCs, coupled with management challenges of patching and updates plus the vulnerability of unsecured, sensitive data has left IT looking for a better answer. This brings us right back to centralized desktop virtualization.

The HP ConvergedSystem 100 for Hosted Desktops with Citrix XenDesktop is a new as well as unique type of desktop virtualization. Instead of just leveraging a hypervisor to abstract the OS from hardware, XenDesktop streams an OS right to bare metal to dedicated microsystems with dedicated CPU, memory and graphics all neatly arranged in a rack mount chassis. This eliminates the overhead and complexity of abstracting the hardware and managing VMs. This also eliminates the system overhead required to share those resources leaving more power for the desktop. All in all, the solution presents a very interesting alternative to VDI.


The HP ConvergedSystem 100 for Hosted Desktops is an all-in-one compute, storage and networking system based on HP Moonshot, delivering 180 desktops for Citrix XenDesktop environments.  The system provides an independent, remote PC experience with business graphics and multimedia performance essential for mainstream knowledge workers, and all while delivering up to 44% improvement in TCO and 63% lower power requirements.  Other benefits include:

  • Predictable, fixed cost per user reduces OPEX
  • Independent compute and graphics delivers consistent end user performance 
  • Deploy with Citrix XenDesktop in approximately 2 hours

At the same time, this solution is great example of the power of FlexCast technology from Citrix. And that power is reflected in the way the FlexCast management infrastructure is designed to promote these innovative solutions that leverage common image management, profile management and app virtualization in a common delivery architecture. The unique Citrix Provisioning Services (PVS) technology that enables bare metal and just in time OS provisioning provides all the benefits of VDI without hypervisor management.

What makes this solution most interesting is the ease of purchasing and deploying. There is no configuration work required to figure out how much hardware or storage to purchase,  you simply buy as many systems as you need and rack and stack as you grow from the first 180 desktop on up. This alone could make this solution very attractive to organizations desiring the security and management of centralized virtual desktops, but who want to avoid the management of virtual infrastructure.

If you are attending HP Discover in Barcelona this week, come by to see the ConvergedSystem 100 for Hosted Desktops in the Discover Zone. 

Learn more about the new HP ConvergedSystem 100 for Hosted Desktops.

Offering a no compromise PC experience [The HP Blog Hub, Dec 9, 2013]

By HP guest blogger Dan Nordhues, HP Client Virtualization Worldwide Manager

Poor performance is one of the major reasons users reject VDI or remote desktop implementations. While all your workers may sit at PCs, each user population has unique needs that dictate requirements. For example, task workers need only a couple of applications to do their jobs, but workstation-class users require accelerated graphics capabilities to handle workloads like CAD/CAM and Oil and Gas applications.

Right in the middle of the PC-user continuum sits the mainstream knowledge worker—the largest segment of the PC user population— with unique requirements of their own. Meeting the needs of these users is the goal of HP ConvergedSystem 100 for Hosted Desktops powered by HP Moonshot—a next-generation solution engineered specifically for meeting the needs of today’s knowledge workers, while also meeting your requirements for simplicity, lower deployment cost, and energy efficiency.


HP ConvergedSystem 100 for Hosted Desktops provides an all-in-one compute, storage, and networking system that delivers desktops for Citrix XenDesktop non-persistent users. Provide your mainstream users a dedicated PC experience with the business graphics and multimedia performance they need, while reducing TCO by up to 44 percent and lowering power requirements up to 63 percent.

If you plan to attend HP Discover Barcelona 2013, you can take advantage of great hands-on experience with HP Converged Systems.  And check out these sessions for more information on HP’s client virtualization portfolio:

  • BB2391 – Architecting client virtualization for task worker to workstation-class users  10 December 10-11am
  • DT3108 – Moonshot-hosted desktop infrastructure: an innovative way for hosting end-user desktops  11 December, 11:30-12
  • DT3177 – Moonshot-hosted desktop infrastructure: an innovative way for hosting end-user desktops, Part II   12 December, 11:30-12

Learn more about the new HP ConvergedSystem 100 for Hosted Desktops.


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