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Nokia Lumia 1020: an excellent case of Nokia’s contribution to Microsoft as a key innovation partner

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Core information:


Update: An excellent infographic from  All you need to know about the world’s coolest Nokia Lumia 1020 infographic [Nokia Conversations, July 26, 2013]
óriásméretben: http://cdn.conversations.nokia.com.s3.amazonaws.com/wp-content/uploads/2013/07/Lumia-1020-Infographic1.png


From the video presentations these two are worth to embed here:

Nokia’s Lumia 1020 event recap in 5 minutes [TheVerge YouTube channel, July 11, 2013]

Need to catch up on Nokia’s Lumia 1020 event? We’ve got you covered with this 5-minute recap!

Interview with Nokia’s Stephen Elop: the Lumia 1020 will take customers ‘over the goal line’ [TheVerge YouTube channel, July 11, 2013]

Nilay Patel sits down with Nokia CEO Stephen Elop to talk about the company’s future and the newly announced Lumia 1020.

Note that Elop is emphasizing here the experience what is delivered as much via software as hardware. In the Q&A: How Nokia and Microsoft collaborated to create the groundbreaking new Lumia 1020 with Windows Phone 8 [Windows Phone Blog, July 11, 2013] there is even a talk about the whole set ofcamera / imaging / navigation / personal experiences”. By reading my Microsoft reorg for delivering/supporting high-value experiences/activities [‘Experiencing the Cloud’, July 11, 2013] post you will understand even more this whole experiences stuff, both for Nokia and Microsoft, also as an excellent case of key innovation partnership.

From the first 24 hours media reports only the ones given below (only four) are worth to be excerpted here, as all others are emphasizing the 41MP camera:

Nokia Lumia 1020 Hands On: This Actually Might Be Amazing [Gizmodo, July 11, 2013], indeed. You should read this article to understand why I agree wholeheartedly with that.

Nokia’s strategy for selling the Lumia 1020 makes zero sense [BGR, July 11, 2013], what?

… Nokia’s obvious pride in its work on the Lumia 1020 is undermined by the company’s bizarre strategy for selling the device … what really baffles me about Nokia’s strategy for selling the Lumia 1020 is its decision to make the device an AT&T exclusive. … When a Forbes reporter pointedly asked Nokia CEO Stephen Elop on Thursday why he was sticking with his strategy of promoting carrier exclusivity despite the fact that AT&T has allegedly been a “dreadful” partner, he drew loud cheers from the crowd. Whether AT&T has been good or bad when it comes to promoting Nokia devices is really beside the point, however. What has become clear is that keeping your best devices exclusively on one carrier is a self-defeating strategy.

For Nokia, 41MP Hype Of Lumia 1020 Is Both Blessing And A Curse [Forbes, July 12, 2013], why?

… the problem with emphasizing the Lumia 1020′s  pixel count is that no consumer wakes up thinking, “What I really need is larger images from my phone.” … when was the last time you walked into a retail cellular provider’s store and got information from sales staff beyond the bullet points on the display signage? … They have a product that is stylish, delivers great-looking photos and, all things considered, is reasonably priced. But none of that will mean much if the Lumia 1020 becomes defined as the “41MP phone” sitting in the back of your local AT&T retail shop, with a salesperson who can only tell you it takes big pictures.

Lumia 1020: A flash point for Nokia? [CNET, July 11, 2013], is it?

… “The device is about re-establishing Nokia as an innovator in the devices market,” said Gartner analyst Carolina Milanesi. … Unlike most phone launches, which often delve into specifications such processor speeds, [Nokia CEO Stephen] Elop kept the presentation focused on all the tricks and features enabled by the monster camera. “We’re all looking forward to bringing people the next chapter in smartphone imaging,” he said. … “You can see how much software innovation is going on inside this product — that also positions Nokia in a better place than many of its competitors who still do technology for the sake of it, but are unable to package it in a way that improves the users experience,” Milanesi said. “At a time when macro-level innovation has seemed to be lacking in smartphones, Nokia’s Lumia 1020 demonstrates that there is still considerable scope to drive forward the user experience in core smartphone capabilities,” said Ovum analyst Tony Cripps.
While the 41-megapixel camera may wow shutterbugs and tech enthusiasts, the Windows Phone operating system gives some consumers pause when considering the Lumia 1020. The operating system, which employs live tiles, is wholly different from the standard grid of icons found on Apple’s iPhone or Android devices. Some critics have called it a fresh take on a smartphone, but consumers have been slow to embrace it. “It’s a Windows Phone challenge,” Elop conceded when asked about less-than-stellar sales. “There’s tremendous responsiblity to help everyone understand what that third alternative stands for.”
One of the challenges that Nokia faces is getting the phone in people’s hands to try out. Elop said he is working to get more carrier sales representatives trained and using a Lumia device, which he said will help convince consumers to give the operating system a shot. Elop touted the Lumia line’s higher net promoter score, or a measure of how willing a person is to recommend a product. He believes the score will help Nokia build its momentum. …

Finally, the related Nokia communications:

Best of both worlds: Sharpness and low light
– Sharpness is more than just megapixels
—Why 5MP?
—Oversampling results in 5MP photos with amazing detail
—High resolution zoom
—Getting rid of hand-shake
– Photos in the dark
—Back side illuminated sensor
—Exposure time
– Real life sharpness measurement
Nokia Pro Camera
– Zoom reinvented and reframing
– Photography tools and creative control
—Manual controls: EV, shutter speed, ISO, focus, WB
Nokia Pro Camera Video
Nokia Rich Recording
Photo examples
Key technologies and specs
Discover the new Lumia http://nokia.ly/Lumia1020 Nokia Rich Recording lets you capture distortion-free, stereo sound — so you can relive the moment as if you were there again. Soundtrack: Karin Park — Explosions
The Nokia Imaging SDK gives you access to a powerful library of exciting image manipulation tools, which will make creating the next generation of imaging apps for Windows Phone 8 devices quicker and easier. Designed from the ground up with performance and a low memory footprint in mind, the library’s functions don’t put a strain on the user’s device, which makes editing high-resolution images swift and engaging. In fact, the technology behind the Nokia Imaging SDK is well proven, as Nokia uses it to create its own imaging apps, such as Creative Studio, Photo Beamer, and Smart Camera. Hear from David Fredh, Lead Program Manager, Capture and Relive, and Daniel Larsson, Project Manager, Nokia Imaging SDK, the developers of the Nokia Imaging SDK and other great imaging apps from Nokia. David and Daniel provide an introduction to the features and capabilities of the SDK. For more information and a download of the Nokia Imaging SDK, visit http://www.developer.nokia.com/imaging


Espoo, Finland and New York, NY – Today, Nokia established a new benchmark in smartphone imaging with the arrival of the Nokia Lumia 1020, boasting a second generation 41 megapixel sensor. Unlike any smartphone in the market today the Nokia Lumia 1020 reinvents zoom, enabling people to discover more detail than the eye can see. With Nokia’s innovative PureView technology, including optical image stabilization, the device is able to produce some of the sharpest images possible by any digital camera.
This is made possible by leading hardware technology combined with a new application called Nokia Pro Camera, which makes it easy for anyone to take professional quality images. Either before a picture is taken or after it has been shot, the zoom capability enables people to discover and then rediscover the personal stories each image can tell. With a beautiful interface that visually demonstrates how settings will affect the final photo or video, Nokia Pro Camera makes it easier than ever to capture, edit and share photos and videos with unrivaled clarity.
imageUsing a new feature called dual capture, the Nokia Lumia 1020 simultaneously takes a high resolution 38 megapixel image for endless editing opportunities, and creates a 5 megapixel picture that is easy to share to social networks with Windows Phone 8.

The Nokia Lumia 1020’s 41 megapixel sensor features leading ZEISS optics with six physical lenses, plus optical image stabilization, delivering crystal clear pictures even in low light conditions. It also captures blur free videos with stereo sound even at the loudest concerts thanks to Nokia Rich Recording, which handles sound pressure levels six times louder than conventional smartphone microphones.

“We want to take people on a journey from capturing pictures to recording and sharing their lives,” said Stephen Elop, President and CEO, Nokia. “The Nokia Lumia 1020 will bring new meaning to pictures and continues to strengthen Nokia’s leadership in imaging.”
Nokia also released a new imaging software development kit (SDK) that provides key image editing features of the Nokia Lumia 1020 to developers. The SDK is available today at developer.nokia.com with a number of developers including Vyclone, Yelp and CNN integrating these features into future releases.
Hipstamatic showcased Oggl PRO, an exclusive application for the Nokia Lumia 1020 offering the most advanced smartphone camera controls for their creative community. It was also announced that popular applications Vine, Path and Flipboard will soon be available on Windows Phone.
Adding further professional capabilities and additional battery life, Nokia announced the new Nokia Camera Grip. This is an accessory that complements device features usually reserved for stand-alone cameras, like the Nokia Lumia 1020’s built-in xenon flash and mechanical shutter. The Nokia Camera Grip also has a tripod mount, and is expected to be available this month for an estimated retail price of USD 79.
The personal nature of Windows Phone makes it the perfect platform for the Nokia Lumia 1020, showcasing live images on the Start screen with the Photos tile, quick sharing to social networks, and easy access to files across a number of devices with SkyDrive. With the dedicated camera button, Windows Phone is designed with imaging in mind.
To help people see what’s around them and discover new places to take photos, the latest developments in LiveSight will available in HERE Maps soon. The Nokia Lumia 1020 also comes with ad and subscription free Nokia Music streaming.
The Nokia Lumia 1020 will arrive first on U.S. shores exclusively with AT&T, with sales expected to start on July 26 at a price of USD 299.99 on a two-year contract.
The Nokia Lumia 1020 is then expected to arrive in China and key European markets this quarter. Nokia plans to ship an exclusive variant of the device with Telefonica to select European and Latin American markets. The Nokia Lumia 1020 will be available in yellow, white and black.

Nokia Lumia 1020


Operating system

Windows Phone 8

HERE location services

Free global HERE Maps and HERE Drive+; Free HERE Transit available in the Store


4.5″ AMOLED WXGA (1280×768), 2.5 D sculpted Corning Gorilla Glass 3, PureMotion HD+, ClearBlack, high brightness mode, sunlight readability, super sensitive touch, Nokia Glance Screen


2000 mAh battery, wireless charging supported via cover


1.5 GHz dual-core Snapdragon S4

Main camera

PureView 41 MP with optical image stabilization, Resolution: 7712 x 5360. Includes Nokia Pro Camera. Xenon flash for still images, LED flash for video

Front facing camera

HD 1.2 MP wide angle


2 GB RAM, 32 GB internal memory; 7 GB free SkyDrive cloud storage

Read more about the Lumia 1020 on our product pages and at Nokia Conversations.



  1. […] ← Nokia Lumia 1020: an excellent case of Nokia’s contribution to Microsoft as a key innov… […]

  2. […] Nokia Lumia 1020: an excellent case of Nokia’s contribution to Microsoft as a key innovation partn… [‘Experiencing the Cloud’, July 12, 2013] […]

  3. […] it is licensed on the broadest and most advantegous terms with the acquisition agreement)-  Nokia Lumia 1020: an excellent case of Nokia’s contribution to Microsoft as a key innovation partn… [‘Experiencing the Cloud’, July 12, 2013]- Minutes of a high-octane but also expert evangelist […]

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