Home » Cloud Computing strategy » “Cloud first” from Microsoft is ready to change enterprise computing in all of its facets

“Cloud first” from Microsoft is ready to change enterprise computing in all of its facets

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Core information:

… represented by these alternative/partial titles explained later on in this composite post:
OR Choosing the Cloud Roadmap That’s Right for Your Business [MSCloudOS YouTube channel, June 3, 2013]
OR Microsoft transformation to a “cloud-first” (as a design principle to) business as described by Satya Nadella’s (*) Leading the Enterprise Cloud Era [The Official Microsoft Blog, June 3, 2013] post
OR Faster development, global scale, unmatched economics… Windows Azure delivers [Windows Azure MSDN blog, June 3, 2012] which is best summarized by Scott Guthrie (*) as the following enhancements to Windows Azure
OR as described by Brian Harry (*) in Visual Studio 2013 [Brian Harry’s MSDN blog, June 3, 2013]
OR as described by Brad Anderson (*) in TechEd 2013: After Today, Cloud Computing is No Longer a Spectator Sport [TechNet Blogs, June 3, 2013]
OR as described by Quentin Clark (*) in SQL Server 2014: Unlocking Real-Time Insights [TechNet Blogs, June 3, 2013]
OR as described by Antoine Leblond (*) in Continuing the Windows 8 vision with Windows 8.1 [Blogging Windows, May 30, 2013], and continued by Modern Business in Mind: Windows 8.1 at TechEd 2013 [June 3, 2013] from Erwin Visser (*) describing some of the features that businesses can look forward to in Windows 8.1
OR putting all this together: Microsoft unveils what’s next for enterprise IT [press release, June 3, 2013]

First watch how this whole story was presented in the keynote to TechEd North America 2013 on June 3, 2013:

Brad Anderson was the keynote speaker so besides the overall topic and his two particular topics he is taking care of all the introductions/recappings to detailed/particular parts delivered by other executives from Microsoft Server & Tools Business as well. His keynote is starting at [3:18]. He first invites Iain McDonald to deliver the Windows 8.1 Enterprise presentation starting at [6:36] in the video. After that at [28:57] Brad is talking about “Empower people-centric IT” based on “Personalized experience”, “Any device, anywhere” and “Secure and Protected” leading to System Center Configuration Manager 2012 R2 + Windows Intune which are demonstrated from [38:00] to [46:50] by Molly Brown, Principal Development Lead for those products. Bringing consistence experience across PCs, iOS devices and Android devices supporting the BYOD trend for client device managers. Then he starts talking about “Enable modern business applications” based on “Time to market”, “Revolutionary technology” and “Organizational readiness” by focusing on “Rapid lifecycle”, Multi-device”, “Any data, any size” and “Secure and avalable”. Then comes (at [50:00]) a current state-of-the-art overview of the Windows Azure business and a customer testimonial from a budget airliner Easy Jet at [52:10] about moving to the “allocated seating mode” for which they indeed required the peak load support capability of Windows Azure to meet the sudden rush of customer reservations for things like putting everything on sale at slashed down prices. He then at [56:45] invites Scott Guthrie to talk about the Windows Azure application platform leading to announcements like “Windows Azure per minute pricing” and “Windows Azure MSDN offer”. Brian Harry replaces Guthrie on the stage (at [1:05:02]) to continue the same topic with the upcoming Visual Studio 2013 offering a number of new additions for team development. Brad is back at [1:14:40] to talk about “Unlock insight from any data” based on “Data explosion”, “New types and sources of data” and “Increasing user expectations” by focusing on “Easy access to data”, “Powerful analytics for all” and “Complete data platform”. To shed specific details on that he invites Quentin Clark at [1:16:44] who is talking about the upcoming SQL Server 2014 and joined by his marketing partner Eron Kelly demonstrating the new things coming with that product. At [1:36:15] Brad Anderson is back to talk about how to “Transform the datacenter” based on “Cloud options on demand”, “Reduced cost and complexity” and “Rapid response to the business”. First he talks about the cloud platform itself (as an infrastructure) exploiting a customer testimonial from Trek Corporation at [1:39:24]. Then at [1:41:24] he announces Windows Server 2012 R2 and System Center 2012 R2, followed with Windows Azure Pack announcement encompassing a number of things which ar demonstrated at [1:44:44] by Clare Henry, Director of Product Marketing. At [1:49:25] Brad is back to talk about the fabric of this infrastucture for which he also invites at [1:51:30] Jeff Wolser, Principal Program Manager for looking into the storage, live migration, HyperV replica etc. From [2:01:27] Brad is delivering the final recap.

The final recap by Brad Anderson well represented the story shown in the keynote:

  1. [2:03:20] Microsoft’s cloud vision is the Cloud OS in which they have 4 promises:
    image
    which was fully covered in the keynote (actually in that order) and
  2. [2:03:50] with the new announcements demonstrating execution on those promises:
    image

Then here is the alternative/partial information which became also available:

OR Choosing the Cloud Roadmap That’s Right for Your Business [MSCloudOS YouTube channel, June 3, 2013]

Introductory information: Built From the Cloud Up [MSFTws2012 YouTube channel, Nov 20, 2012]

Experience Microsoft’s vision for the Cloud OS with Satya Nadella (*) and see how it is made real today with Windows Server 2012 and Windows Azure. Learn more at http://microsoft.com/ws2012

OR Microsoft transformation to a “cloud-first” (as a design principle to) business as described by Satya Nadella’s (*) Leading the Enterprise Cloud Era [The Official Microsoft Blog, June 3, 2013] post:

Two years ago we bet our future on the cloud and quietly refocused our 19 billion-dollar software business by completely transforming our products, culture and practices to be cloud-first. We knew the journey would be long and challenging with plenty of doubters. But we forged ahead knowing that the cloud transition would change the face of enterprise computing. […]

To enable this transformation we had to make deep changes to our organizational culture, overhauling how we build and deliver products. Every one of our division’s nearly 10,000 people now think and build for the cloud – first. […]

We are already seeing this bet deliver substantial returns. Windows Azure is going through hyper-growth. Half the Fortune 500 companies are using Windows Azure. We have over 1,000 new customers signing up every day and over 30,000 organizations have started using our IaaS offering since it became available in April. We are the first multinational company to bring public cloud services to China. Ultimately we support enormous scale, powering some of the largest SaaS offerings on the planet.

(*) Satya Nadella is President, Server & Tools Business, a US$19 billion division that builds and runs the company’s computing platforms, developer tools and cloud services. The whole above mentioned post contains the email he sent to employees about the progress they’ve made completely transforming Microsoft products, culture and practices to be cloud-first.

Introductory information: Enable Modern Apps [MSFTws2012 YouTube channel, Nov 20, 2012]

Scott Guthrie (*) demonstrates how Windows Server 2012 and Windows Azure provide the world’s best platform for modern apps. Learn more at http://microsoft.com/ws2012

OR Faster development, global scale, unmatched economics… Windows Azure delivers [Windows Azure MSDN blog, June 3, 2012] which is best summarized by Scott Guthrie (*) as the following enhancements to Windows Azure:

Windows Azure: Announcing New Dev/Test Offering, BizTalk Services, SSL Support with Web Sites, AD Improvements, Per Minute Billing [ScottGu’s blog, June 3, 2013]

  • Dev/Test in the Cloud: MSDN Use Rights, Unbeatable MSDN Discount Rates, MSDN Monetary Credits
  • BizTalk Services: Great new service for Windows Azure that enables EDI and EAI integration in the cloud
  • Per-Minute Billing and No Charge for Stopped VMs: Now only get charged for the exact minutes of compute you use, no compute charges for stopped VMs
  • SSL Support with Web Sites: Support for both IP Address and SNI based SSL bindings on custom web-site domains
  • Active Directory: Updated directory sync utility, ability to manage Office 365 directory tenants from Windows Azure Management Portal [regarding this read also: Making it simple to connect Windows Server AD to Windows Azure AD with password hash sync [Active Directory Team Blog, June 3, 2013]
  • Free Trial: More flexible Free Trial offer
(*) Scott Guthrie, Corporate Vice President (CVP) of Program Management leading the Windows Azure Application Platform Team in the Server & Tools Business

OR as described by Brian Harry (*) in Visual Studio 2013 [Brian Harry’s MSDN blog, June 3, 2013]

Today at TechEd, I announced Visual Studio 2013 and Team Foundation Server 2013 and many of the Application Lifecycle Management features that they include. … I will not, in this post, be talking about many of the new VS 2013 features that are unrelated to the Application Lifecycle workflows. Stay tuned for more about the rest of the VS 2013 capabilities at the Build conference. […]

We are continuing to build on the Agile project management features (backlog and sprint management) we introduced in TFS 2012 and the Kanban support we added in the TFS 2012 Updates. With TFS 2013, we are tackling the problem of how to enable larger organizations to manage their projects with teams using a variety of different approaches. … The first problem we are tackling is work breakdown. … We are also enabling multiple Scrum teams to each manage their own backlog of user stories/tasks that then contributes to the same higher-level backlog. […]

We’ve been hard at work improving our version control solution. … We’ve added a “Connect” page to Team Explorer that makes it easier than ever to manage the different Team Projects/repos you connect to – local, enterprise or cloud. …We’ve also built a new Team Explorer home page. …The #1 TFS request on User Voice. … So, we have introduced “Pop-out Team Explorer pages”. …  Another new feature that I announced today is “lightweight code commenting”. […]

As always, we’ve also done a bunch of stuff to help people slogging code every day. The biggest thing is a new “heads up display” feature in Visual Studio that provides you key insights into your code as you are working. We’ve got a bunch of “indicators” now and we’ll be adding more over time. It’s a novel way for you to learn more about your code as you read/edit. … Another big new capability is memory diagnostics – particularly with a focus on enabling you to find memory leaks in production. […]

In addition to the next round of improvements to our web based test case management solution, today I announced a preview of a brand new service – cloud load testing. […]

At TechEd today, perhaps my biggest announcement was our agreement to acquire the InRelease release management product from InCycle Software. I’m incredibly excited about adding this to our overall lifecycle solution. It fills an important gap that can really slow down teams. InRelease is a great solution that’s been natively built to work well with TFS. […]

With TFS 2013 we are trying a new tact to facilitate that called “Team Rooms”. A Team Room is a durable collaboration space that records everything happening in your team. You can configure notifications – checkins, builds, code reviews, etc to go into the Team Room and it becomes a living record of the activity in the project. You can also have conversations with the rest of your team in the room. It’s always “on” and “permanently” recorded, allowing people to catch up on what’s happened while they were out, go back and find previous conversations, etc. […]

(*) Brian Harry, Microsoft Technical Fellow working as the Product Unit Manager for Team Foundation Server (TFS).

Introductory information: Empower People Centric IT [MSFTws2012 YouTube channel, Nov 20, 2012]

Brad Anderson (*) shows how Windows Server 2012 helps enable personalized experiences across devices. Learn more athttp://microsoft.com/ws2012

OR as described by Brad Anderson (*) in TechEd 2013: After Today, Cloud Computing is No Longer a Spectator Sport [TechNet Blogs, June 3, 2013]

We are now delivering on our vision with a wave of enterprise products built with this cloud-first approach: Windows Server & System Center 2012 R2 and the update to Windows Intune bring cloud-inspired innovation to the enterprise, and enable hybrid scenarios that cannot be duplicated anywhere in the industry.

With this new wave, our partners and customers can do four key things:

  • Build a world-class datacenter without barriers, boundaries, or limitations.
  • Use a Cloud OS to innovate faster and better than ever before.
  • Embrace and control the countless ways users circumvent IT, but still enable productivity.
  • Get serious about the cloud with a partner who takes the cloud seriously.

These developments shatter the obstacles which once stood in the way of turning traditional datacenters into modern datacenters, and which inhibited the natural progression to hybrid clouds. These hybrid scenarios are especially exciting – and Microsoft’s comprehensive support for them sets us apart from each and every other competitor in the tech industry.

(*) Brad Anderson, Corporate Vice President (CVP) of Program Management leading the Windows Server and System Center Group (WSSC) in the Server & Tools Business. The rest of his above post will shed more light on the Microsoft achievements delivered in his sphere of activity. See also his In the Cloud blog for more details.

Follow-up information: Transform the Datacenter [MSFTws2012 YouTube channel, Nov 20, 2012]

Bill Laing (*) shows how Windows Server 2012 helps increase agility and efficiency in the datacenter. Learn more athttp://microsoft.com/ws2012
(*) Bill Laing, Corporate Vice President (CVP) for Server and Cloud [Development]. Read also his Announcing New Windows Azure Services to Deliver “Hybrid Cloud” [Windows Azure blog, June 6, 2012] post.

Introductory information: Webcast: From Data to Insights [sqlserver YouTube channel, April 2, 2013]

To better understand the impact of big data on the future of global business, Microsoft hosted an exclusive webcast briefing, “From data to insights”, produced in association with the Economist. In the webcast, you’ll hear from Tom Standage, digital editor of the Economist, on the social and economic benefits of mining data, followed by a moderated discussion featuring two Microsoft data experts, VP/Technical Fellow for Microsoft SQL Server Product Suite, Dave Campbell, and Technical Fellow, Server and Tools, Raghu Ramakrishnan, for an insider’s view of the trends and technologies driving the business of big data, as well as Microsoft’s big data strategy. To learn more about Microsoft big data solutions, visithttp://www.microsoft.com/bigdata

OR as described by Quentin Clark (*) in SQL Server 2014: Unlocking Real-Time Insights [TechNet Blogs, June 3, 2013]

The next version of our data platform – SQL Server 2014 – is a key part of the day’s news. Designed and developed with our cloud-first principles in mind, it delivers built-in in-memory capabilities, new hybrid cloud scenarios and enables even faster data insights. […]

Today, we’re delivering Hekaton’s in-memory OLTP in the box with SQL Server 2014. For our customers, “in the box” means they don’t need to buy specialized hardware or software and can migrate existing applications to benefit from performance gains. … SQL Server 2014 is helping businesses manage their data in nearly real-time. The ability to interact with your data and the system supporting business activities is truly transformative. […]

Insert: Edgenet Gain Real-Time Access to Retail Product Data with In-Memory Technology [MSCloudOS YouTube channel, June 3, 2013]

To ensure that its customers received timely, accurate product data, Edgenet decided to enhance its online selling guide with In-Memory OLTP in Microsoft SQL Server 2014.

End of Insert

Delivering mission critical capabilities through new hybrid scenarios SQL Server 2014 includes comprehensive, high-availability technologies that now extend seamlessly into Windows Azure to make the highest level of service level agreements possible for every application while also reducing CAPEX and OPEX for mission-critical applications. Simplified cloud backup, cloud disaster recovery and easy migration to Windows Azure Virtual Machines are empowering new, easy to use, out of the box hybrid capabilities.

We’ve also improved the AlwaysOn features of the RDBMS with support for new scenarios, scale of deployment and ease of adoption. We continue to make major investments in our in-memory columnstore for performance and now compression, and this is deeply married to our business intelligence servers and Excel tools for faster business insights.

Unlocking real-time insights Our big data strategy to unlock real-time insights continues with SQL Server 2014. We are embracing the role of data – it dramatically changes how business happens. Real-time data integration, new and large data sets, data signals from outside LOB systems, evolving analytics techniques and more fluid visualization and collaboration experiences are significant components of that change. Another foundational component of this is embracing cloud computing: nearly infinite scale, dramatically lowered cost for compute and storage and data exchange between businesses. Data changes everything and across the data platform, we continue to democratize technology to bring new business value to our customers.

(*) Quentin Clark, Corporate Vice President of Program Management leading the Data Platform Group. The rest of his above post emphasizes the great progress of the Microsoft SQL Server for which he also includes the below diagram:
image

Introductory information: Selling Windows 8 | Windows 8 business apps as big bet [msPartner YouTube channel, March 1, 2013]

We recently sat down to talk Windows 8 with partners Scott Gosling from Data#3, Danny Burlage from Wortell and Carl Mazzanti from eMazzanti Technologies. In a conversation led by Erwin Visser (*), Windows Commercial, and our own Jon Roskill and Kat Tillman we discussed the business potential of Windows 8 and why apps are key. In this segment, learn why Windows 8 business apps are a big bet.

TechEd North America 2013 – Windows 8.1 Enterprise Build 9415 [lyraull [Microsoft Spain] YouTube channel, June 4, 2013]

During the keynote address, Iain McDonald, partner director of program management for Windows, [starting at [6:36]] detailed key business features in the recently announced Windows 8.1 update — including advances in security, management, mobility and networking — to offer the best business tablets with the most powerful operating system for today’s modern business needs.

OR as described by Antoine Leblond (*) in Continuing the Windows 8 vision with Windows 8.1 [Blogging Windows, May 30, 2013]

Windows 8.1 will advance the bold vision set forward with Windows 8 to deliver the next generation of PCs, tablets, and a range of industry devices, and the experiences customers — both consumers and businesses alike — need and will just expect moving forward. It’s Windows 8 even better. Not only will Windows 8.1 respond to customer feedback, but it will add new features and functionality that advance the touch experience and mobile computing’s potential.

Windows 8.1 will deliver improvements and enhancements in key areas like personalization, search, the built-in apps, Windows Store experience, and cloud connectivity. Windows 8.1 will also include big bets for business in areas such as management and securitywe’ll have more to say on these next week at TechEd North America. Today, I am happy to share a “first look” at Windows 8.1 and outline some of the improvements, enhancements and changes customers will see. […]

(*) Antoine Leblond, Corporate Vice President (CVP) of Windows Program Management. His above post from last Thursday was continued by Modern Business in Mind: Windows 8.1 at TechEd 2013 [June 3, 2013] from Erwin Visser (*) describing some of the features that businesses can look forward to in Windows 8.1 such as

Networking features optimized for mobile productivity. Windows 8.1 improves mobile productivity for today’s workforce with new networking capabilities that take advantage of NFC-tagged and Wi-Fi [Miracast etc.] connected devices […]

Security enhancements for device proliferation and mobility.Security continues to be a top priority for companies across the world, so we’re making sure we continue to invest resources to help you protect your corporate data, applications and device […]

Improved management solutions to make BYOD a reality. As BYOD scenarios continue to grow in popularity among businesses, Windows 8.1 will make managing mobile devices even easier for IT Pros […]

More control over business devices. Businesses can more effectively deliver an intended experience to their end users – whether that be employees or customers. … Windows Embedded 8.1 Industry Our offering for Industry devices like POS Systems, ATMs, and Digital Signage that provides a broader set of device lockdown capabilities. […]

On June 26, at the Build developer conference in San Francisco, Microsoft will release a public preview of Windows 8.1 for Windows 8, Windows RT and Windows Embedded 8.1 Industry. Upgrading to Windows 8.1 is simple as the update does not introduce any new hardware requirements and all existing Windows Store apps are compatible. […]

(*) Erwin Visser, Senior Director of Windows Commercial Business Group

OR putting all this together: Microsoft unveils what’s next for enterprise IT [press release, June 3, 2013]

New wave of 2013 products brings it all together for hybrid cloud, mobile employees and modern application development.

NEW ORLEANS — June 3, 2013 — At TechEd North America 2013, Microsoft Corp. introduced a portfolio of new solutions to help businesses thrive in the era of cloud computing and connected devices. In today’s keynote address, Server & Tools Corporate Vice President Brad Anderson and fellow executives showcased how new offerings across client, datacenter infrastructure, public cloud and application development help deliver the most comprehensive, connected enterprise platform.

“The products and services introduced today illustrate how Microsoft is the company that businesses can bet on as they embrace cloud computing, deliver critical applications, and empower employee productivity in new and exciting ways,” Anderson said. “Only Microsoft connects the dots for the enterprise from ‘client to cloud.’

Today’s keynote featured several customers, including luxury car manufacturer Aston Martin. The company is an example of the many enterprises that use the full range of Microsoft products and cloud platforms for IT success.

Driving Strategy and Innovation with the Power of the Microsoft Cloud OS Vision [MSCloudOS YouTube channel, June 3, 2013]

Behind every luxury sports car produced by Aston Martin is a sophisticated IT Infrastructure. The goal of the Aston Martin IT team is to optimize that infrastructure so it performs as efficiently as the production line it supports. This video describes how Aston Martin has used cloud and hybrid-based solutions to deliver innovation and strategy to the business.

“Our staff’s sole purpose is to provide advanced technology that enables Aston Martin to build the most beautiful, iconic sports cars in the world,” said Daniel Roach-Rooke, IT infrastructure manager, Aston Martin. “From corporate desktops and software development to private and public cloud, Microsoft is our IT vendor of choice.”

Fueling hybrid cloud

At TechEd, Microsoft introduced upcoming releases of its key enterprise IT solutions for hybrid cloud: Windows Server 2012 R2, System Center 2012 R2 and SQL Server 2014. Available in preview later this month, the products break down boundaries between customer datacenters, service provider datacenters and Windows Azure. Using them, enterprises can make IT services and applications available across clouds and scale them up or down according to business needs. Windows Server 2012 R2 and System Center 2012 R2 are slated to release by the end of calendar year 2013, with SQL Server 2014 slated for release shortly thereafter.

With advances in virtualization, software-defined networking, data storage and recovery, in-memory transaction processing, and more, these solutions were engineered with Microsoft’s “cloud-first” focus, including a faster pace of development and release to market. They incorporate Microsoft’s experience running large-scale cloud services, connect to Windows Azure and work together to provide a consistent platform for powerful hybrid cloud scenarios. More information can be found at blog posts by Anderson about Windows Server and System Center and by Quentin Clark about SQL Server.

Further showcasing Microsoft’s hybrid cloud advantage, today the company also announced the public preview of Windows Azure BizTalk Services for enterprise integration solutions, both on-premises and in the cloud. In addition, Windows Azure now offers industry-leading, per-minute billing for virtual machines, Web roles and worker roles that improves cloud economics for customers. More information is available at the Windows Azure blog.

Windows 8.1: Empowering modern business

During the keynote address, Iain McDonald, partner director of program management for Windows, detailed key business features in the recently announced Windows 8.1 update — including advances in security, management, mobility and networking — to offer the best business tablets with the most powerful operating system for today’s modern business needs.

New networking features in Windows 8.1 aim to improve mobile productivity for today’s workforce, with system-on-a-chip (SoC)-integrated mobile broadband, native Miracast wireless display and near field communication (NFC)-based pairing with enterprise printers. Security is also enhanced in the new update to address device proliferation and to protect corporate data and applications with fingerprint-based biometrics, multifactor authentication on tablets and remote business data removal to securely wipe company data from a device. And improved management capabilities in Windows 8.1 give customers more flexibility with supported options such as System Center Configuration Manager 2012 R2 and new mobile device management (MDM) solutions with third-party MDM partners, in addition to updated Windows Intune support.

On June 26, at the Build 2013 developer conference in San Francisco, Microsoft will release a public preview of the Windows 8.1 update for Windows 8 and Windows RT customers. More information on new features found in Windows 8.1 for businesses, including updated Windows deployment guidance for businesses, is available on the Windows for your Business blog.

Fostering modern application development

Microsoft today also introduced Visual Studio 2013 and demonstrated new capabilities for improving the application lifecycle, both on-premises and in the cloud. A preview of Visual Studio 2013, with its new enhancements for agile portfolio planning, developer productivity, team collaboration, quality enablement and DevOps, is slated for release in the coming weeks, timed with the Build conference.

Furthermore, Microsoft today announced an agreement to acquire InCycle Software Inc.’s InRelease Business Unit. InRelease is a leading release management solution for Microsoft .NET and Windows Server applications. This acquisition will extend Microsoft’s offerings in the application lifecycle management and DevOps market. More information is available on S. Somasegar’s blog.

In addition, the company today announced new benefits that enable Microsoft Developer Network (MSDN) subscribers to more easily develop and test more applications with Windows Azure. New enhancements include up to $150 worth of Windows Azure platform services per month at no additional cost for Visual Studio Professional, Premium or Ultimate MSDN subscribers and new use rights to run select MSDN software in the cloud.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Read More: SQL Server, Brad Anderson, Enterprise, IT Professionals, BUILD, Cloud Computing, Windows Server 2012, S. Somasegar, Windows Azure, Windows Intune, Visual Studio, .NET, TechEd North America 2013, TechEd 2013


2 Comments

  1. […] tablet offerings of more value and capability [‘Experiencing the Cloud’, June 6, 2013] and2. “Cloud first” from Microsoft is ready to change enterprise computing in all of its facets [‘Experiencing the Cloud’, June 4, 2013], as well as3. Visual Studio 2012 Update 2 is here [The […]

  2. […] Feb 13, 2013]. Then  just in the beginning of this month it was possible to conclude that “Cloud first” from Microsoft is ready to change enterprise computing in all of its facets [‘Experiencing the Cloud’, June 4, 2013]. The understanding of importance of the cloud for the […]

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