26 years of Wyse and Citrix collaboration resulted in an advanced infrastructure solution bringing the Windows desktop into a virtualised cloud environment and accessible from any cloud computing client device, including even thin client and zero client devices, or ones  presenting a HTML5 browser functionality only. The infrastructure is getting a universal device management capability as well. And the most important hallmark of this infrastructure solution is complete security meaning immunity from viruses et al. In addition to the Windows desktop applications the next wave of web applications as well as SaaS applications (such as those provided by Salesforce.com) are made easily accessible and usable from any of those device and access points. The hallmark here is the possibility of continuing usage at the point where it has been left off from another device and access point. True flexibility from the user point of view.

For more introductory information please watch these two videos:

Jeff McNaught Interview One [CitrixTV YouTube channel, May 24, 2012]

Zenith2 – The Product that Changes Evertyhing [CitrixTV YouTube channel, May 24, 2012]

The detailed elaboration of the “Thin/Zero Client and Virtual Desktop Futures” topic will go through the following sections of the post:

• Wyse entry-level solution for education
• A glimpse into the Wyse portfolio and their large public / enterprise markets
• Essential technology and market information
  A highly important preview from it:
  XenDesktop and Metro Receiver [CitrixTV YouTube channel, May 9, 2012]

• Note: following that video it is absolutely important to watch the SYN229: What’s new with Citrix Receiver for desktop users video next to it because of the need to understand the Virtual Desktop Future assured by the upcoming Citrix Receiver universal client as represented best by the following image:
  
  delivered in the [18:53 – 23:05] timeframe of the video.
  Finally to understand the whole picture from/through a very practical demonstration of the whole range of possibilities watch these videos:
  – The Future is Now (17 minutes – part 1 of 2)
  – The Future is Now (28 minutes – part 2 of 2)
  – Citrix Receiver on the Wyse Xenith, connecting to a XenDesktop virtual desktop 
• Wyse Product/Technology Details
• Dell Wyse (i.e. the Dell acquisition of Wyse)
  – for introduction to that see: Dell Completes Acquisition of Cloud Client Computing Leader Wyse Technology [Dell press release, May 25, 2012]

Before going into those detailed sections here is a highly important introduction as well (in order to understand the future potential of this advanced infrastructure solution):

Wyse Technology’s President and CEO Tarkan Maner speaks with Edie Lush at Hub Davos [hubculture YouTube channel, Jan 26, 2012]

Notes:
– [00:40] Presumably the entry-level zero (which has no OS – see much below) client, Wyse E01 is shown as “working on only 2 watts” (the spec much below says upto 3 watts) and “costing less than $50, start at $35” (the current single unit retail price of E01 is $76 however, while the list price is $99 – see much below).
– That device is even presented as needing only the data center. Currently however entry-level zero client devices such as E01 (and the latest E02) require Microsoft MultiPoint Server (see much belo). So he is definitely pointing to an upcoming solution.
– [03:00] He mentions South-Africa with “10 million devices this year” as an educational example. So that kind of upcoming solution could definitely be in the works already. The power consumption difference might also indicate such a new entry-level device.

Management team [Wyse webpage, April 2, 2012]:

President, CEO and Chief Customer Advocate, Tarkan Maner

Tarkan Maner is the President and CEO at Wyse Technology, the global leader in Cloud Client Computing. Cloud Client Computing is the ultimate end user computing solution for our time, replacing the outdated, unsecure, unreliable, un-green and expensive client/server-centric systems. Cloud Client Computing delivers the security, manageability, availability, reliability, scalability, flexibility, and user experience with the lowest energy usage and total cost of ownership. Cloud Client Computing simply connects all the dots: Cloud client software, hardware and services.

Wyse provides its customers and partners with the broadest and deepest portfolio of Cloud Clients, including Thin, Zero and Cloud PC clients, supported by the leading cloud-centric firmware, virtualization, management and mobility software in the industry. Wyse independently partners with the leading data center, networking and collaboration solution providers within its global partner ecosystem to help organizations and people reach the clouds – in a private, public, government or, even in a personal cloud. Wyse’s mission is to enable any user, anywhere, to connect to any content via any app in any work environment without constraints, conflicts or compromises.

Tarkan believes that Cloud Client Computing not only drives better economic and productivity results for organizations, but, also drives societal change throughout the world. Cloud Client Computing reduces the cost, eliminates the complexity and enables the reach of computing to the next six billion users via billions of devices pervasive in every aspect of our lives.

…

Tarkan in the news

• Forbes OpEd – Cloud Computing for Public Sector
• Top Five Cloud Myths, Trends, and Recommendations
• How to Succeed at Innovation and Differentiation
• Opinion: Seeking ‘game changers’ that will create jobs
• Tarkan at WEF 2011 in Davos – Future of Manufacturing
• Tarkan at WEF 2012 in Davos – Cloud Client Computing for a New World
• Voices from the New Generation: The Explorer

facebook.com/TarkanManer

…

Wyse entry-level solution for education

Post-PC Era Expands as Wyse and Serbian Government Partner for Nation-wide Cloud Client Computing Deployment in Education [Wyse press release, Sept 28, 2011]

More than 30,000 Students Gain Access to Latest Learning Technology with Wyse and Microsoft Solutions in Schools across Serbia

LONDON, UK and SAN JOSE, Calif. – 09/28/2011 – Wyse Technology, the global leader in cloud client computing, today announced a major implementation of its zero client technology in the Digital  School  project to transform classroom teaching in Serbia. In one of the largest projects of its kind in Europe, all elementary schools in Serbia will be outfitted with a new IT infrastructure based on Wyse zero clients and Microsoft Windows MultiPoint Server 2010, enabling every student to have access to the latest computing software, educational applications and online resources.

Committed to modernizing the country’s educational system,  among other reforms, the Ministry of Telecommunications and Information Society, identified the need for a better information technology and communications infrastructure to support teaching and learning in classrooms.

Working with its technology partner company ComTrade, the solution is based on Windows MultiPoint Server 2010 and enables multiple users to simultaneously share a single computer while each using their own monitor, keyboard and mouse. This is an ideal solution for educational customers that want to extend IT access to more students, easily and affordably. The solution is designed for simple implementation and ease-of-use for teachers, provides the familiar Windows 7 desktop experience, and requires no advanced IT expertise.

The ministry selected Wyse E01 zero clients because they maximize the advantages of Windows MultiPoint Server. The zero clients simply plug into the host computer which automatically configures and enables a student to start work immediately. Unlike comparable devices for Windows MultiPoint Server, the Wyse E01 zero client supports USB peripherals such as, webcams, and USB flash drives, allowing a more flexible computer-based teaching and learning experience.

Jasna Matic State Secretary for Digital Agenda, former Minister for Telecommunications and Information Society said , “Enhancing ICT for education is a major goal of the Government with this programme delivering on our promise to give every student access to their own computer at school. With cutting edge technology from Microsoft and Wyse, our schools have a solid foundation for delivering education to the highest standards.”

…

Deployment of the Microsoft and Wyse education solution started in December  2010 and will be completed this year.

For more information about Wyse E01 zero clients, please visit, http://www.wyse.com/products/hardware/zeroclients/E01/index.asp

Windows MultiPoint Server 2011 Overview [msmultipoint YouTube channel, May 25, 2011]

Windows MultiPoint Server 2011 is a low-cost computing solution that creates a 1:1 user to computer experience built on Windows Server. With MultiPoint Server 2011, one PC can provide up to 20 computing sessions at a fraction of the cost.

Wyse® E class™ – Affordable computing for education [Wyse brochure, Jan 23, 2012]

…

1. One Windows Multipoint server shares its operating system and applications with up to 20 users at a time.

2. Features Wyse E class zero clients, one per desktop and each one linked by a USB [E01] or Ethernet [E02] cable.

3. Low cost, fast and simple to set up delivery of Windows desktops.

Windows MultiPoint Server 2011 Quick configuration guide

		4 ~ 6 users	8 ~ 20 users
	CPU	Intel CPU i5/i7	Intel CPU i5/i7
	Memory	4 GB	8 GB
	Hard drive	250 GB	500 GB
Graphics/1	On board	Intel HD Graphics 2000 or similar	same
Graphics/2	PCI-Express Card	ATI Radeon™ HD 4600 / 4770 / 5750 nVidia GeForce 8x, 9x Series / GT220,GT240	same

Software	Microsoft Windows Multipoint Server 2011
Zero client	Wyse E01 [retail: $76+] and E02 [$99] Zero Client
Licenses (Microsoft Academic VL)	Microsoft MultiPoint Server License [$115]Microsoft MultiPoint CAL License per device [$29]

…

Technical specifications Wyse E01
[E02 difference is Ethernet networking + 2 USB 2.0 port instead of 4 with E01 + 98 x 98 x 20 millimeters dimensions and 128g + standing position]

Server OS	Windows MultiPoint Server 2011
I/O peripheral support	One VGA (DB-15) Four USB 2.0 ports (1 on left side, 3 on right side) One Mic In / One Line Out USB keyboard (not included) USB mouse (not included)
Networking	One USB in to connect to host computer (cable included) Maximum distance between each Wyse E01 zero client and the host computer is 5 meters (16 feet 5 inches)
Display	Up to 1680 x 1050 @ 60Hz / 32bits or 1600 x 1200 @ 60Hz / 32bits
Audio	Output: 1/8-inch mini jack, full 16 bit stereo Input: 1/8-inch mini jack, 8 bit microphone
Physical characteristics	Height: 21.5mm (0.85 inches) Width: 132mm (5.20 inches) Depth: 87mm (3.43 inches)
Shipping Weight	145g (0.32 lbs)
Power	Worldwide auto-sensing 100-240 VAC, 50/60 Hz. power supply Average power usage with device connected to 1 keyboard with 1 mouse and 1 monitor: less than 3 Watts
Temperature Range	Vertical position: 50° to 104° F (10° to 40° C)
Humidity	20% to 80% condensing 10% to 95% non-condensing

…

Announcement information:

• Wyse Extends Client Virtualization Leadership in Education Market with the Introduction of a New Zero Client for Schools [Wyse press release, Feb 24, 2010]

$99 Wyse E01 Zero Client and Windows MultiPoint Server 2010 Optimize IT and Financial Resources for Schools in Tough Economy
…
“We’re happy to be launching with strong support from Wyse, which has committed to developing innovative and effective solutions like the Wyse E01 Zero Client for the MultiPoint platform,” said Ira Snyder, general manager, Windows MultiPoint Server at Microsoft Corp.  “MultiPoint Server can deliver a familiar Windows computing experience to educational institutions around the world, helping them get the best value out of technology investments while providing the very best education for their students.”
…

• The New $99 Wyse Zero Client Provides Simple and Cost-Effective Computing Access for Education and SMBs Worldwide [Wyse press release, Jan 11, 2012]

Wyse Expands E Class Zero Client Offering for Windows MultiPoint Server

Wyse Technology … today announced the introduction of the Wyse E02 zero client in support of  Microsoft’s Shape the Future program
…
The Wyse E01 zero client and the Wyse E02 zero client work with Windows MultiPoint Server 2011 to enable multiple students or SMB users to share a single server. The E02 is easy for teachers to set up and use in the classroom, providing an excellent Windows 7 desktop experience for their students. While the Wyse E01 zero client provides students access to the shared server via USB cabling up to 5 meters, the E02 goes a step further to provide access via Ethernet, at a distance of up to 100 metersfrom the Windows MultiPoint Server.

“Providing students with affordable access to technology is one way Microsoft is helping to ultimately create greater opportunities and more enriched lives for youth around the world. The Wyse E02 zero client, combined with Windows MultiPoint Server, is an excellent example of how we are working to deliver on this mission,” said Microsoft’s Shape the Future Senior Director, Joice Fernandes.
…

Appropriate and sustainable technology solutions for education in Africa [in The eLearning Africa 2012 Report (p. 17), May 23, 2012]

Widening access to reliable information technology is key to how we can help our children develop educationally. This is especially true in the fast developing economies of Africa where the expectation for access to ICT in the school has increased as more citizens use information technology like mobile phones in their everyday lives.

However, in our view, the ambitious eLearning goals in Africa can only be achieved with classroom technology that is intrinsically sustainable. But, in the African context, what do I mean by sustainability? First of all this is not about ticking the box of some green IT policy set by a government. The reality of extending digital classrooms into urban or rural Africa is that IT provision must take account of the absence of reliable power supplies. Any interruptions can be managed with novel solutions around battery back-ups or solar energy to power a classroom in a remote setting.

Even when reliable power supplies are available, low power consumption is going to remain important in how schools manage their budgets. This makes thin or zero client computers very attractive as they typically only use between 3 and 15 watts of power.

Sustainability in African eLearning is much more than about energy efficiency. It also refers to how IT in schools needs to be easy to set up and manage because it is unrealistic to expect a school to always have access to IT management skills on the ground. As African educators plan their expansion of eLearning, they need to ensure the classroom technology is largely self-sufficient and simple to set up, manage and use in the classroom. The centralised management and robust plug-and-play functionality of classroom labs that use virtualisation technology answers this requirement, ensuring that investments in school classroom labs deliver the maximum educational benefit over a long period of time.

In investing in digital classrooms African educators are demonstrating incredible foresight in what new generations of Africans need to improve their lives. They need to guard against making ICT decisions that trap them in the past. While budgets are always going to be tight, African educators must be ambitious about ICT in education and take advantage of the latest 21st century thinking on virtualised and cloud computing.

Another important dimension of sustainability is the degree to which the ICT is future-proofed in how it can keep pace with future developments in applications and data. Educators are already using solutions like this to transform ICT in their schools and colleges. In South Africa more than 1.5 million students already have ICT access thanks to classroom labs that utilise Wyse cloud computing technology.

Sustainability in African eLearning is vitally important in making ICT widely accessible to students across the Continent. Indeed, African countries look set to trail-blaze other economies in their innovative use of cloud client computing on a massive scale.

David Angwin is Vice President, Field Marketing for Wyse Technology,
and based in the United Kingdom

Wyse Cloud Client Computing Highlights Sustainable E-Learning for Students at eLearning Africa 2012 [Wyse press release, May 23, 2012]

Showcases Latest Digital Classroom Solutions to Widen Availability of School Labs and One-to-One Computing for High Quality IT Enhanced Teaching and Learning in African Schools and Colleges

SAN JOSE, CA and COTONOU, Benin – 05/23/2012 – Wyse, the global leader in cloud client computing, today announced its participation in the eLearning Africaconference and exhibition. As the event’s platinum sponsor for the second year running, Wyse will discuss how advanced cloud client computing can help African educators meet their goals for widening access to technology-enhanced education, development and training. eLearning Africa runs from 23rd – 25th May 2012 in Cotonou, Benin, under the patronage of the Government of Benin.

Working across the continent with its local technology partners, Wyse has developed and deployed a range of solutions that are ideally suited to widening access to IT-enhanced education and training in Africa. The technologies involved are tailored to the continent’s requirements for classroom ICT that is exceptionally reliable, affordable and energy efficient while not compromising on access to the latest applications and data for teaching and learning.

Delegates to eLearning Africa will have the opportunity to see the latest in digital classroom solutions co-developed by Wyse and Microsoft. This includes an entry level shared computing solution for school IT labs that combines Wyse E01 and Wyse E02 zero clients with Microsoft Windows MultiPoint Server 2011; and the Wyse WSM cloud software solution, which offers a centrally-managed, scalable one-to-one computing environment for students that scales across classrooms, labs and schools. Both solutions address the requirement for classroom IT that is secure and easy to set up and run, while delivering a great desktop experience for the students.

Mark Jordan, vice president and general manager, EMEA Sales, Wyse Technology will be delivering a keynote in the opening plenary session on 23rd May 2012. He will address how cloud solutions can play a pivotal role in helping IT enhanced education transform the prospects of African students. Tarkan will be speaking alongside S.E. Max Ahouêkê, Ministère de la Communication et des Technologies de l’Information et de la Communication (MCTIC), Benin; and Prof Sugata Mitra, Professor of Educational Technology, Newcastle University, UK and Visiting Professor, MIT Media Lab, Cambridge, USA.

The event will be ideal opportunity to be updated on how African customers are advancing their e-learning strategies with Wyse cloud client computing solutions. For example in South Africa more than 1.5 million students already have ICT access thanks to classroom labs that utilize Wyse cloud computing technology. In Nigeria, a new network of examination centers relies on a Wyse cloud client computing infrastructure to enable examinations to be delivered, taken and scored entirely electronically, saving time and money while also improving reliability and service with accurate results delivered in hours rather than months.

Education is Wyse’s second largest market, with ten of the world’s top fifteen universities using Wyse solutions to reduce costs and improve learning. They and other educational institutions benefit from Wyse’s position as the only cloud vendor to offer desktop virtualization solutions for every budget and scale of implementation, ranging from ten to upwards of ten thousand units.

A glimpse into the Wyse portfolio
and their large public / enterprise markets

Health care with Citrix and Wyse Xenith next-generation zero-client devices at Seattle Children’s Hospital [WyseTechnology YouTube Channel, May 23, 2011]

Microsoft HIMSS 2011 – Interview with Andre Beuchat of Wyse Technology [WyseTechnology YouTube Channel, May 10, 2011]

Japan’s Largest Bank Turns to Wyse for VDI and Mobility [Wyse blog, April 10, 2012]

Today, Wyse announced that Bank of Tokyo-Mitsubishi is deploying 50,000 Wyse devices. The combination of Wyse’s desktop and mobile hardware, virtualization software and overall Wyse domain expertise in cloud and virtualization is the reason why the Bank of Tokyo-Mitsubishi selected Wyse for its VDI implementation. Bank of Tokyo executive Mizuhiko Tokunaga commented that “… the deciding points were the technological edge of their unique software, Wyse ThinOS, their specialization in VDI, and the sense of trust we felt toward Wyse as a company. Wyse has been a global market leader for a long time, and it shows.”

The Bank of Tokyo-Mitsubishi, the largest bank in Japan and eighth largest in the world, began what was considered the largest systems integration project in the world in 2008 when it started this ambitious project to strengthen security across all 773 branches in Japan and 73 abroad. For more information on this initiative and how Bank of Tokyo is using Wyse, visit: http://www.wyse.com/about/press/release/1917

Cloud Computing involves using information technology as a service over the network.

• Services with an API accessible over the Internet
• Using compute and storage resources as a service
• Built on the notion of efficiency above all
• Using your own datacenter servers, or renting someone else?s in granular increments, or a combination

We at Wyse believe cloud computing has the potential to change how we invent, develop, deploy, scale, update, maintain, and pay for applications and the infrastructure on which they run.

Essential technology and market information

XenDesktop and Metro Receiver [CitrixTV YouTube channel, May 9, 2012]

SYN229: What’s new with Citrix Receiver for desktop users [CitrixTV YouTube channel, May 10, 2012] — absolutely important to watch in order to understand how the virtual desktop future would be assured by the upcoming Citrix Receiver universal client experience across different end-user access points (PC, Mac, tablets, smartphones, thin clients and web browsers) for Windows, web and SaaS applications (at least go forward to the  [18:53 – 23:05] timeframe in the video) !!!

Wyse, Marvell, and the Citrix System-on-Chip Initiative [Wyse blog, May 10, 2012]

Yesterday Marvell announced participation in the Citrix System-on-Chip (SoC) initiative with the Marvell® ARMADA® 510 SoC for seamless integration with Citrix HDX in a complete silicon solution. The SoC combines a high-performance, low-power SoC with a hardware graphics processing unit and video decoding acceleration hardware. The end result is excellent processing power for high-end apps like HD multimedia in a very efficient, cost-effective footprint.

Wyse already uses the Marvell ARM SoC in our industry-leading T class thin clients. Combining Marvell’s high performance SoC with software optimized for Citrix HDX enables Wyse to offer compact, efficient, and powerful thin clients like the Linux-based T50 thin client and the super-secure T10 thin client based on Wyse ThinOS. In addition, our newly announced Xenith 2 zero client for Citrix XenDesktop and HDX is also based on the ARM SoC, and sets a new price/performance standard for Citrix zero clients in its class.

Zenith2 – The Product that Changes Evertyhing [CitrixTV YouTube channel, May 24, 2012]

Wyse Zero [Engine] and Wyse ThinOS [Wyse webpage, Feb 24, 2012]

Built for VDI	Optimized for Citrix XenApp, Citrix XenDesktop, Microsoft Terminal Server and VMware View virtual desktop environments
Lightning fast	Super-fast start-up provides access to virtual desktops in under 20 seconds
Super Secure	No attack surface provides immunity to viruses and malware
Easy-to-manage	Hands-off, scalable device management with Wyse Device Manager; easy FTP-based configuration and automatic updates
Smart card support	Seamless smart-card roaming ideal for workstation-based environments
Rich user experience	Integrated Wyse TCX Suite for enhanced audio, video and multimedia

Overview

Wyse ThinOS

Wyse ThinOS is the most optimized, management-free solution for Citrix XenApp, Citrix XenDesktop, Microsoft Terminal Server and VMware Viewvirtual desktop environments. With an unpublished API and no attack surface, Wyse ThinOS is immune to malware and viruses that make other operating systems vulnerable to attack. This super-fast, purpose-built thin computing OS boots up in seconds, updates itself automatically and delivers simple, scalable administration to eliminate time-consuming maintenance tasks related to configuration, management and updates. With full support for Wyse Virtual Desktop Accelerator (VDA), ThinOS neutralizes the effects of network latency and packet loss, even in remote-branch and field-based applications.

Related link

• What’s new in Wyse ThinOS with David Angwin, Wyse Technology Watch video »

Wyse Zero [Engine]

Already used in millions of thin clients, zero clients, and handheld smart devices, Wyse Zero [Engine] simplifies the development of cloud-connected smart devices, enabling seamless user access to cloud computing services and virtual desktops. Wyse Zero [Engine] addresses limitations with current embedded options, such as the typical security vulnerabilities of Windows and Linux-based operating systems, and slow initialization due to their large size. With a rich array of networking, management and protocol technology packaged in an engine less than 4MB in size, Wyse Zero reduces costs and simplifies management and updates. With no underlying OS to slow it down, it starts up instantly for a more satisfying user experience. And unlike Windows or Linux-based embedded products that require extensive protection, Wyse Zero [Engine] is original technology and therefore virtually immune to malware, viruses and hackers.

Wyse Stratus Overview [WyseTechnology YouTube channel, Feb 24, 2012]

Wyse Announces Private Beta of Cloud-Based Service to Secure and Simplify Corporate Access for Users Across All Devices [Wyse press release, May 8, 2012]

Project Stratus Directly Tackles Consumerization of IT Challenges with Intelligent, Integrated and Cross-Platform User and Device Management

05/08/2012 – Wyse Technology, the global leader in cloud client computing, today announced the Project Stratus private beta program.  Project Stratus provides IT administrators with an intelligent and dynamic cloud-based console to securely manage and enable corporate access to any device, regardless if that device is owned by the company or by the individual.  Initial support will focus on securing and provisioning corporate access to smartphones, tablets, thin clients, and zero clients with plans to quickly expand support to additional devices used in the workplace.

Project Stratus delivers a unified console that goes beyond standard device management solutions by providing a complete view of the IT infrastructure serving end-users.  The console provides visibility not only into users and their devices, but also into their relationship with the IT ecosystem.  The result for IT is valuable insight into usage models, trends, and the means to identify areas of investment to more securely and effectively provide corporate services to end users.

“The biggest challenges to IT in a BYOD world has to do with the securing of corporate access to all devices being used by employees.  With Project Stratus, our goal is to eliminate the need to have a separate, silo’ed console for each device type and instead allow IT admins to set an access policy for a user that will apply regardless of what device they are using—providing for the first time a one-stop shop for device and access management,” said Hector Angulo, Product Manager at Wyse.

“For a company such as ours that relies on a distributed and mobile workforce, the means to simplify and secure our mobile devices is very appealing,” according to Adam Bari, Managing Director at IPM.  “We are very much looking forward to deploying Project Stratus to better manage our mobile computing infrastructure.”

Wyse will be showcasing Project Stratus at Citrix Synergy™ 2012 in San Francisco, May 9th – 11th in Wyse Booth #206 at the Moscone Center.   Companies interested in taking part of the private beta can sign-up by going to http://www.wyse.com/stratus

Key features of Project Stratus include:

• Simplicity.  Streamlined, discoverable interface with user-centric policy management to help automate user access regardless of what device they are using, including easy exception handling– natural and intuitive management for today’s dynamic IT world
• TCO Reduction.  Cloud-hosted service eliminates costly on-premise servers and enables instant deployment and scaling — drastically reduces the total cost of operations and ownership
• Real-time Analytics.   Dynamic and instantly personalized data feeds always present admins with the most relevant insight to help expedite the task at hand – powerful analytic engine exposes most important activities, events, and trends
• Actionable.   Pro-active alerts notify admins about compliance violations and other potential issues with option to take contextual actions in-place (i.e. warn user, block, ignore) or automate future mitigation (i.e. automatically approve roaming exception request for all members of ‘executive’ group)
• Time-Saving.  User and device pages that provide instant visibility into any managed asset, including who is using the device, what it is interacting with, and any potential performance or security issues in order to expedite issue identification and resolution
• Unified Console.  Visibility and management of all devices used in the enterprise, with support for smartphones, tablets, thin clients, and zero clients — one-stop shop for all devices, no more hassle of dealing with many consoles
• Security.  Enterprise-ready, multi-tenant architecture with fully encrypted communication ensures only you have access to your data

HDX Ready Software-on-Chip with TI and NComputing [CitrixTV YouTube channel, Nov 8, 2011]

HDX Ready Thin Clients [Citrix microsite, May 9, 2012]

The HDX Ready designation is reserved for thin client devices that have been verified to work with all of the XenDesktop and XenApp HDX features. HDX refers to High Definition User eXperience – a term coined by Citrix to describe capabilities in XenDesktop that optimize the user experience when accessing hosted virtual desktops and applications. The HDX Ready category assists IT managers to easily identify thin client devices that deliver the best possible high definition user experience with XenDesktop and XenApp.

There is a trade-off between a thin client’s cost and its capabilities. Not all users require the functionality of all of HDX features of XenDesktop or XenApp. Devices that are not deemed HDX Ready may still be useful for certain user types and use cases, generally at a lower price point than HDX Ready devices. The Citrix Ready thin client designation exists for those devices that support connectivity to XenDesktop or XenApp but only a subset of HDX functionality. Information regarding HDX feature coverage by a particular thin client device is available on the Citrix Ready website

HDX Ready Device Features
Feature	Citrix Ready Thin Clients	HDX Ready Thin Clients
HDX Broadcast
Out of the Box XenDesktop Integration
HDX Plug-n-Play:USB 2.0
HDX Plug-n-Play:Printing
HDX Plug-n-Play:True Multi Monitor Support
HDX Plug-n-Play:Smartcard Support
HDX Plug-n-Play:Webcam Support
HDX RealTime:VOIP on LAN
HDX RealTime:Client Audio Recording
HDX MediaStream:CD Quality Audio on LAN (Server Rendered)
HDX MediaStream:Adaptive Display (Server Rendered): Minimum 15 Frames Per Second on LAN
HDX MediaStream: 1280*720 Quality Windows Media Redirection (Client Rendered) on LAN
HDX MediaStream: 1280*720 Quality Flash Redirection (Client Rendered; for Windows x86, Ubuntu x86, and Fedora x86) on LAN

Citrix HDX SoC spurs innovation and cuts the cost of thin clients in half [The Citrix Blog, May 9, 2012]

Today Citrix celebrates with our partners the unveiling of exciting new client computing devices that leverage the HDX SoC initiative.

Thousands of Citrix customers are already using thin client devices to access virtual desktops and apps delivered by Citrix infrastructure. These customers who have successfully deployed thin clients are getting the benefits of reducing or even eliminating their device management footprint, decreased their dependency on lifecycle management, and have reduced their power consumption by efficiently leveraging computing resources in the datacenter or server room.

There are also many customers who look at the cost of desktop virtualization and can easily justify supporting mobile workers and BYO programs. However, when it comes to replacing desktops in their offices, they may find it harder to justify purchasing a thin client when the price of the endpoint also, after all the dust settles, might be close to the replacement cost of a PC.

Delivering cost reduction

Last October, at Synergy Barcelona 2011, Citrix announced the HDX System on Chip initiative in partnership with Texas Instruments and NComputing,  to create new SoC reference designs based on ARM chipsets to accelerate HDX user experience technologies in silicon. By using optimized hardware-based  acceleration rather than decoding and rendering virtual desktop traffic on a general purpose processors in software, these SoCs can deliver the user experience of thin client devices costing twice as much or more while reducing power consumption, heat, and footprint. However, don’t mistake hardware-acceleration for “all-hardware.” Devices built on the HDX SoC initiative still run a Citrix Receiver in an embedded OS that permits updates to provide devices new functionality over time, further extending the expected lifecycle.

Taking cues from the living room

This direction of optimized delivery of high definition experience is no different than what many of us are seeing play out in our living rooms. Instead of collecting massive collections of videos to store in cabinets or home servers, cloud providers like NetFlix, Amazon, Apple, Hulu, Pandora, and others store media for us, allowing us us to stream in many cases real time content to our homes. This media can be displayed from TV’s using integrated “internet streaming,” from most any smartphone, tablet, or computer, or through the addition of a $50 appliance from companies like Roku that we plug into our TVs. It is this revolution in cloud entertainment services and the drive for low-cost, low-powered – long battery life devices overtaking the consumer electronics industry that Citrix can now leverage to optimize end point devices for desktop virtualization.

To learn more about these exciting, market-changing, transformative new devices being unveiled by HP, Atrust, Centerm, NComputing, and ThinLinX, please check out the HDX SoC 2012 partner page here.

Dell Wyse: acqusition of Wyse Technologies by Dell
(a summary of the many original materials compiled in the closing part of this post)

• Wyse – a leader in Desktop Virtualization
• Wyse – ranking number one worldwide in thin clientunit share in the fourth quarter of 2011
  • Differentiated IP and device management, thin client operating systems, and mobility software that is customized to offer the best user experience with Microsoft, Citrix and VMware virtual desktop infrastructures.
  • Much of their software value is captured in the hardware itself. Their ThinOS and the IP around the ThinOS has allowed them to drive greater performance using less memory. So Wyse solutions require less memory and processing power than other comparable thin client solutions, making them more cost competitive and effective for customers.
  • Wyse as an independent entity has really been gaining momentum to grow into a number one market share position. In fact, they are growth accelerated in their last fiscal year to 45 percent
  • Dell’s view on that:
    – The momentum around alternative computing is a trend that they see many customers continuing to experiment with and in many cases, beginning to deploy, although the adoption rates are still relatively low for desktop virtualization.
    – They  don’t see the entire world going to thin clients. They still think there’s a healthy PC demand in the industry and there’s a balance of alternative computing that allows people to take advantage of securing their information, managing the assets in a very differentiated way. Even a common thin client deployment today is on a standard PC that’s been virtualized.
    – This is an opportunity particularly in the verticals around financial services, government healthcare, and the financial services sector to really take a leadership position. This is really specific use cases. For example, in regulated industries like healthcare and financial services, the value of centralizing your data to better have access and control is a specific use case that this thin client desktop virtualization lends itself to.
    – They needed it because it is also a different workload to move forward their cloud computing strategy.
    – Again, they don’t think a zero client or a thin client is an answer for all customers. They think in their mind that the bigger message here is they now have a range of devices, an incredibly strong portfolio of thin client devices and zero client devices from Wyse, the standard Dell set of PCs, which do virtualization, and now the ability to manage those in a very differentiated way with the key software assets that they’re bringing on board that expand themselves to tablets, expands itself to mobile phones.
• Wyse portfolio includes a wide selection of industry leading thin and zero client devices designed easily to integrate into a virtualized or web based infrastructure
  • It compliments and extends the desktop virtualization capabilities that Dell has today.
  • Also a big part of this transaction is the synergy that Dell would get from their datacenter solutions business, including servers, storage, networking services, and software. For every thin client hardware dollar that exists in the IT industry, there’s $5 of enterprise servers, storage, networking services that go along with that.
  • This could also remove the barrier for some companies that did not have the right level of datacenter portfolio and datacenter ecosystem to exploit the thin client alternative of enterprise computing: i.e. deploying desktop virtualization centric cloud client portfolios and platforms.
  • Wyse is a company that has 31 years of experience. They have the intellectual property, they have the software and 150 R&D engineers which 140 are in software. Wyse and one other competitor basically had almost 50 percent of the market. Wyse are pretty close partners with Microsoft, and they do a lot of work with VMware, with Citrix as well. As these providers provide desktop virtualization methodology and technology between the datacenter and end use computing platforms Wyse add to that value and they partner heavily with them and obviously that’s going to continue.
    • [Wyse:] And also, one other piece to add, we provide some of the software we provide is differentiated in the marketplace, is the leader in this space also from the cloud, both on the infrastructure management side from the cloud, with a product called Wyse Stratus. So, many of you on the phone are using today, Wyse PocketCloud, the market leading product for content management from the cloud on any mobile device and also from your web browser, connecting your apps and content inside the content voice data video from your choice of your cloud, private or public.

  • The software stack that brings together the edge device, the management software that manages that, that sits into the cloud or sits into the datacenter, and the ability to build that software from essentially ground zero to being able to acquire those capabilities and that experience and the technology with it, puts Dell in a leadership position. The differentiated technology that they are getting with the integration of Brad Anderson’s [Dell president, Enterprise Solutions] and Steve Schuckenbrock’s [Dell president of Services] businesses, allow them a unique position to do this for their customers. All this allows them to move quite quickly in the marketplace, much quicker than they could have done it on their own.
• IDC: worldwide thin client demand will grow 15 percent per year to approximately 3 billion by 2015
• IDC: the overall end to end solutions market with thin clients is expected to exceed 15 billion by 2015

Wyse Cloud Client Computing [WyseTechnology YouTube channel, April 1, 2012]

Citrix Announces New Innovations in Desktop Virtualization Lowering Cost and Accelerating the Transformation to Virtual Desktops [Citrix press release, May 9, 2012]

New XenDesktop, VDI-in-a-Box & AppDNA capabilities drive adoption

San Francisco, CA » 5/9/2012 » Today, at Citrix Synergy™, the conference where mobile workstyles and cloud services meet, Citrix announced a set of new innovations that help organizations transform their Windows desktops and apps into a cloud-like service that can be managed centrally and delivered to any device in any location. New releases of Citrix desktop virtualization products and new game-changing Citrix HDX Ready SoC-based endpoint devices from key partners are helping to ease the transition to virtual desktops, drive down the acquisition costs and provide expanded capabilities targeting broad use cases from the call center, to high-end engineering and mobile workers in enterprises, the public sector and SMBs, enabling organizations of all sizes to deliver anywhere, anytime access to desktops, applications and data to users.

With the tremendous explosion of new devices, operating systems and applications, organizations are struggling to keep up with the challenge of managing desktops and applications in this new highly mobile world. At the same time, trends such as consumerization and bring your own device (BYOD) programs are putting added strain on IT resources. Citrix is raising the bar once again delivering new innovations across its desktop virtualization products and working with partners to drive down the costs of virtual desktops.

Easier On-ramp to Desktop Virtualization

• New Remote PC Option in XenDesktop FlexCast– The new RemotePC option is part of the FlexCast® delivery technology in the Citrix XenDesktop® product line. Using the new RemotePC capability, XenDesktop customers will be able to quickly turn existing office PCs into distributed VDI hubs without setting up additional servers and storage in the datacenter. This innovative new solution makes it easy for IT to give end users fast, secure remote access to all the apps and data on their office PC from any device. Once IT is ready to move to a more full-service VDI implementation, these distributed RemotePC images can be easily moved into the datacenter to run in a traditional hosted VDI model for better consolidation, security and management efficiency. Remote PC functionality will be included in XenDesktop 5.6 Feature Pack 1, which will ship in June, 2012.
• New AppDNA Software Release – To ease the transition to Windows 7 and a virtual desktop infrastructure, the new release of Citrix AppDNA software brings a simplified overall installation, setup and user environment to accommodate a broader range of enterprises, the channel and global SIs. Citrix AppDNA also provides even more in-depth application details so enterprises can accurately assess, rationalize and act on applications before a project begins. The AppDNA 6.1 software will be available in Q2, 2012. (see announcement blog for more detail)

Reducing the Acquisition Costs of Virtual Desktops

• First Wave of Game-changing Endpoints Arrives – The first results of the Citrix HDX System-on-Chip initiative that was announced at Citrix Synergy Barcelona are being delivered to the market. The initiative was designed to enable an entirely new generation of devices that deliver high-definition virtual desktops and apps at game-changing price points and form factors. These devices reduce the cost of high-performance HDX Ready thin clients by more than half, further driving down the cost of desktop virtualization. New devices from ATrust, Centerm, HP, NComputingand ThinLinx are being announced today at Citrix Synergy San Francisco and are built for Citrix XenDesktop, and Citrix VDI-in-a-Box. (See announcement blog for more detail)
• Personalized VDI for Less than the Cost of PCs – The Project Aruba technology preview delivers a cost-efficient yet complete VDI solution by extending the simple affordable Citrix VDI-in-a-Box™ with layering technology using personal vDisks to deliver highly personalized virtual desktops that retain the cost-efficiencies of pooled desktops.  Project Aruba also provides a validated blueprint for service providers looking to deliver cost-effective VDI-based Desktops-as-a-Service.

Citrix has also made available a license migration path from VDI-in-a-Box to XenDesktop for customers that want to extend beyond VDI to leverage the full flexibility of XenDesktop while preserving their investment. The end-user experience is consistent across both products as both VDI-in-a-Box and XenDesktop use the same HDX stack and Citrix Receiver. (See announcement blog for more detail)

Delivering Expanded Functionality for Broad Use Cases

Citrix is delivering new innovations that create a very seamless experience for end-users, delivering a more complete solution than other alternatives on the market.

• Empowering Point-to-Point Unified Communications for Cisco and Microsoft– With the introduction of HDX Real Time technologies for voice and video collaboration, industry-leading unified communications (UC) solutions including Cisco VXI Unified Communications and Microsoft Lync 2010 can process voice and video locally and create a peer-to-peer connection for the ultimate user experience while taking the load off datacenter processing and bandwidth resources. XenDesktop delivers new levels of efficiency and quality of service for the most demanding use cases. HDX Real Time will be available with XenDesktop 5.6 Feature Pack 1 in June, 2012. – Support for HDX Real-Time with select Cisco VXI clients was recently announced in April, 2012 representing the first optimized UC solution for desktop virtualization on the market. This solution represents one of the first deliverables from the recent collaboration agreement between Cisco and Citrix to optimize HDX for Cisco networks.- The new Optimization Pack for Microsoft Lync 2010 will be included in XenDesktop 5.6 Feature Pack 1. This pack supports Microsoft Lync 2010 for point to point voice and video communications to Windows and Linux devices and will extend across all Citrix Receiver™-enabled devices over the coming months.- Beyond traditional unified communications support, XenDesktop also optimizes voice and video collaboration for cloud-based solutions including Citrix GoToMeeting® by compressing voice and video traffic on the client before transmission over the network.
• Cutting Network Bandwidth for Demanding 3D Engineering Environments – Whether collaborating with design engineers across oceans using advanced CAD/CAM or GIS apps or consulting medical imaging at a patient’s bedside with an iPad, the secure, high performance delivery of GPU accelerated 3D applications and desktops with XenDesktop has never been more powerful or efficient. Using new deep compression codec technology that reduces bandwidth requirements by 50 percent, XenDesktop with HDX 3D Pro technologies secures sensitive intellectual property and privacy-sensitive data while improving collaboration and performance eliminating the need to synchronize and transfer massive data files. Meanwhile, users leverage state-of-the-art graphics processing hardware in the datacenter to access designs and images from any device, anywhere. HDX 3D Pro will be available with XenDesktop 5.6 Feature Pack 1 in June, 2012. (See the announcement blog for more detail)
• New XenClient Enterprise and Acquisition of Virtual Computer – Citrix announced the acquisition of Virtual Computer, provider of enterprise-scale management solutions for client-side virtualization. Citrix will combine the newly-acquired Virtual Computer technology with its market-leading XenClient® hypervisor to create the new Citrix XenClient Enterprise edition. The new XenClient Enterprise, available in Q2, 2012, will combine all the power of the XenClient hypervisor with a rich set of management functionality designed to help enterprise customers manage large fleets of corporate laptops across a distributed enterprise. The combined solution will give corporate laptop users the power of virtual desktops “to go”, while making it far more secure and cost-effective for IT to manage thousands of corporate laptops across today’s increasingly mobile enterprise.
• Simplifying Printing with New HDX Universal Print Server – Now, Citrix desktop virtualization products tame the complexity of printing by completing a universal printing architecture with the Citrix HDX Universal Print Server. Combined with the previously available Universal Print Driver, administrators may now install a single driver in the virtual desktop image or application server to permit local or network printing from any device, including thin clients and tablets, leveraging HDX optimization technology to reduce bandwidth load over wide area networks and manage printing communications outside of the virtual desktop channel for enhanced quality of service. HDX Universal Print server will be available with XenDesktop 5.6 Feature Pack 1 in June, 2012. (See the announcement blog for more details)

Quote
“Citrix is helping to drive down the costs of virtual desktops, and advancing technology around user experience and manageability to move desktop virtualization adoption forward at a rapid pace. Though product innovation and strong partner ecosystems we are addressing barriers on all fronts including acquisition costs, migration complexity and delivering complete solutions for all customer segments from large enterprises to SMBs.”
– John Fanelli, Vice President of Product Marketing, Enterprise Desktops and Applications at Citrix
Related Links

• Announcement: New XenDesktop Release Accelerates Migration to Windows 7 and Beyond
• Announcement: Dell and Citrix Deliver a Simple VDI Appliance for the Mass Market

Follow Us Online

• Citrix XenDesktoppage
• Citrix AppDNApage
• Citrix VDI-in-a-Boxpage
• Twitter: @Citrix, @XenDesktop, @VDIinaBox, @AppDNA
• Citrix on Facebook

NOW to understand the whole picture from/through a very practical demonstration of the whole range of possibilities watch these videos:

The Future is Now (17 minutes – part 1 of 2) [citrixvideos YouTube channel, April 11, 2011]

The Future is Now (28 minutes – part 2 of 2) [citrixvideos YouTube channel, April 11, 2011]

Citrix Receiver on the Wyse Xenith, connecting to a XenDesktop virtual desktop [citrixvideos YouTube channel, April 10, 2011]

Wyse Product/Technology Details

Wyse Changes Everything with Announcement of Xenith 2 Zero Client for Citrix VDI-Based Deployments [[Dell] Wyse press release, May 9, 2012]

Leading Zero Client Improves Performance for VDI Installations Using Citrix Desktop Virtualization Solutions

SAN JOSE, CA – 05/09/2012 –

Wyse Technology, the global leader in cloud client computing, today announced the Wyse Xenith 2, based on the ultra-secure Wyse zero framework.  This breakthrough zero client was revealed today at Citrix Synergy™ 2012, the premier event on cloud computing, virtualization and networking.  Wyse, the leading shipper of fixed and mobile desktop zero clients in the world, will be demonstrating the Xenith 2 at Wyse Booth #206 from May 9-10, 2012.

Following on the success of the Wyse Xenith and Wyse Xenith Pro, the Wyse Xenith 2 is the ideal Citrix zero client solution for both enterprise and SMB organizations. The Wyse Xenith 2 zero client is purpose-built for Citrix XenDesktop® blending the amazing cost benefits of the ARM System-on-Chip (SoC) architecture, with a non-Windows Citrix Receiver compatible client, developed in cooperation with Citrix.  Improving on the success of the Xenith, with 30% faster performance and lower power consumption, the result is a super secure, very affordable, true high-fidelity desktop experience.  For users requiring a diverse variety of applications, including HD multimedia, the Wyse Xenith 2 delivers a new standard in price and performance in a compact zero client and delivers an unprecedented combination of simplicity, performance and security for office-based workers.

The Wyse Xenith 2 requires no local configuration or management and can offer customers of all sizes a more secure client while helping reduce management and overall client cost.  Full AES 128 bit encryption enables encryption of network certificates on the client, which is a truly ironclad level of security.  Leveraging the Wyse zero framework, the Wyse Xenith 2 is able to provide a secure, ‘instant on’ experience for end users—booting up and logging into a Citrix XenDesktop® in less than 10 seconds.  With no exposed API’s and no attack surface, the Wyse Xenith 2 zero client is malware and virus immune, removing client security concerns.

“Wyse Xenith has been a game-changer for us,” according to Wes Wright, Chief Technology Officer at Seattle Children’s Hospital.  “Not only are we saving $6 million in hardware replacement costs, more than $1 million in staff time, and $300,000 per year in energy savings, we also have devices that are faster, more secure and more reliable than anything we had before.  With Xenith 2, Wyse is simply adding more appeal to an endpoint device family that makes Citrix XenDesktop a great end-to-end VDI solution.”

Like the Wyse Xenith and Wyse Xenith Pro, the Wyse Xenith 2 changes everything, including the economics of desktop computing.  Wyse Xenith 2 eliminates the complications of management and security issues associated with traditional client devices, while ensuring an unparalleled high-definition user experience, further lowering the barriers for mainstream adoption of desktop virtualization.

“As customers look to the flexibility of desktop virtualization, Citrix is enabling these enterprises to transform their traditional Windows computing environments into a cloud-like service, delivering anywhere, anytime access to desktops, applications and data. Through collaborative relationships like the one with Wyse, we are further driving down the costs of virtual desktop deployments and accelerating adoption. The Xenith 2 achieves this goal by providing a secure, affordable solution that is optimized to deliver a high-definition virtual desktop experience through Citrix Receiver,” said Sumit Dhawan, group vice president and general manager, Receiver and Gateways at Citrix Systems.

“By tightly-integrating with Citrix, we’re delivering a zero client that is second to none in performance, security, manageability, and ease of use for this class of VDI endpoint,” according to Param Desai, VP, Product Management at Wyse Technology.  “All of this plus it is more affordable than ever before.”

“Vendors like Wyse continue to push the envelope in zero client technology,” according to Bob O’Donnell, Program VP, Clients and Displays at IDC.  “The ability to improve device performance while adding additional functionality and reducing cost bodes well for future zero client customers.”

Top Product Benefits
• Secure.  Stateless zero client has zero attack surface for viruses & malware; no local disk and no APIs.  Xenith 2 also offers single sign-on and is integrated with Imprivata support.  Full AES 128 bit encryption enables encryption of network certificates on the device.
• Powerful. The Wyse Xenith 2 includes a Citrix Receiver client and achieves unparalleled user experience, great graphics performance and high fidelity multimedia due to Wyse’s innovative performance optimizations for ARM SoC and available only on Xenith 2 and T10.  Xenith 2 starts up in 6 seconds.
• Affordable.  Sets a new level of price / performance.
• Easy to manage. Integrated out of the box with XenDesktop management console in addition to also being managed by Wyse Stratus as part of a comprehensive device management from the cloud.  Xenith 2 also comes with auto detection of server and configuration and is a completely stateless device, always using the latest zero engine delivered directly from a central configuration file server and the XenDesktop server.
• Compact.  Requires very little space or none — includes VESA mount for back of display mounting. Xenith 2 is 30 percent smaller than original Xenith and utilizes only 7 watts in full operation.
• Zero-compromise user experience.  Network-based QoS ensures quality (HDX multi-stream).  Devices offers true 720P 25+ fps HD for wmv and H.264 with HW decoding engines.  Dual display with rotation and l-shaped [which is unique and essential for financial services environments with an additional screen for spreadsheet viewing in vertical] display capabilities.  New WAN support with local echo and bandwidth reporting allowing remote and at home users greater flexibility and performance..

Pricing and Availability
The Wyse Xenith 2 will be available soon with an estimated customer price TBD.  For more information, please visit:

http://www.wyse.com/products/cloud-clients/zero-clients/Xenith2

Overview

Establishing a new price/performance standard for zero clients for Citrix, the new Wyse Xenith 2 provides an exceptional user experience at a highly affordable price for Citrix XenDesktop and XenApp environments. With zero attack surface, the ultra-secureXenith 2 offers network-borne viruses and malware zero target for attacks. Xenith 2 boots up in just seconds and delivers exceptional performance for Citrix XenDesktop and XenApp users while offering usability and management features found in premium Wyse cloud client devices. Xenith 2 delivers outstanding performance based on its system-on-chip (SoC) design optimized with its Wyse Zero architecture, and a built-in media processor delivers smooth multimedia, bi-directional audio and Flash playback. Flexible mounting options let you position Xenith 2 vertically or horizontally on your desk, on the wall or behind your display. Using about 7 watts of power in full operation, the Xenith 2 creates very little heat for a greener, more comfortable working environment.

Specifications

Jeff McNaught Interview One [CitrixTV YouTube channel, May 24, 2012]

Marvell Joins Citrix System-on-Chip Initiative to Bring Citrix HDX Technology for Thin Clients to Market [Marvell press release, May 9, 2012]

Santa Clara, California (May 9, 2012) – Marvell (Nasdaq: MRVL) today announced participation in the Citrix System-on-Chip (SoC) initiative to enable an entirely new generation of thin clients for high-definition virtual applications and desktops at a low cost. The Marvell® ARMADA® 510 SoC seamlessly integrates Citrix HDX capabilities into a complete silicon solution. The first of many ARMADA chips to be verified as part of the Citrix SoC initiative, the ARMADA 510 is a high-performance, highly integrated, low-power SoC comprised of an ARM v6/v7-compliant superscalar processor core, a hardware graphics processing unit, video decoding acceleration hardware and a broad range of peripherals, answering the need for fast processing and a rich multimedia user experience.

“The future of enterprise computing is in the convergence between mobile devices and digital content – it’s imperative that end users have access to the content they need from any device, whether it’s a thin client, tablet or smartphone. Citrix has been abreast of this monumental shift in the computing landscape for years – and now the Citrix SoC initiative makes it even easier for companies to deliver a new category of mobile-enterprise friendly devices to users quickly and affordably,” said Jack Kang, director of marketing for mobile at Marvell Semiconductor, Inc. “Working closely with Wyse, Marvell is proud to integrate the performance enhancements from Citrix SoC initiative onto Wyse’s performance rich Citrix HDX Ready T50 device based on Marvell’s ARMADA 510. Marvell is also working closely with Citrix to verify its full portfolio of highly scalable enterprise silicon solutions, from cloud servers to mobile and consumer end point devices, and we look forward to further collaborations with Citrix Ready partners to deliver new and exciting products throughout the enterprise.”

“Citrix XenDesktop delivers the capabilities to enable enterprise customers to begin or accelerate their migration to Windows 7 and beyond, while gaining the mobility, flexibility, and management benefits of desktop virtualization.” said Ankur Shah, principal product manager at Citrix Systems. “We welcome Marvell to the Citrix System-on-Chip initiative. Marvell’s broad portfolio of technology will enable a wide variety of devices to leverage the benefits of Citrix desktop virtualization technology.”

”Wyse is excited about Marvell’s partnership with Citrix on the Citrix SoC initiative,” said Kiran Rao, director of product management at Wyse Technology. “The end-to-end approach, incorporating Marvell’s high performance hardware with software optimized for HDX technology, enables Wyse to quickly bring innovative devices to market that provide a superior end user experience. Wyse’s compact, affordable Citrix HDX Ready T50 and T10 thin clients, as well as the new Xenith 2 zero client, powered by Marvell’s ARMADA 510 SoC will further expand access to cloud-based desktop virtualization using Citrix XenDesktop in the enterprise and beyond.”

Wyse and Microsoft discuss cloud PCs and OS licensing [WyseTechnology YouTube channel, May 19, 2011]

Wyse Z Class Thin Client [WyseTechnology YouTube channel, Jan 31, 2011]

Comparison of the current Z class products:  Wyse Z90DE7, Wyse Z90D7, Wyse Z90S7, Wyse Z50D, Wyse Z50S, Wyse Z90DW
All with dual-core AMD G-T56N. The 4  Windows® Embedded Standard 7 based ones at 1.6  or 1.65 GHz while the 2 Wyse-enhanced SUSE Linux based ones at 1.5 and 1.6 GHz respectively. Memory is 2/4/8GB Flash + 2/4GB RAM, DDR3, depending on the model. Memory on 3 models is expandable, and on 3 Windows® Embedded Standard 7 based ones SSD storage is also supported. Power consumption is under 15 Watts (average) for all. Dimensions are 200 x 47 x 225 millimeters. Weight is 1.1kg.

Wyse Introduces World’s Fastest Thin Client Family [Wyse press release, Aug 29, 2011]

Wyse, Cloud Client Computing, Z class, World, Fastest, Available, VMworld 2011

SAN JOSE, Calif. – 08/29/2011 – Today at VMworld® 2011, Wyse Technology, the global leader in cloud client computing, today announced that its fastest thin clients ever, the [Windows® Embedded Standard 7 based] Wyse Z90D7 and Z90DW are now shipping.  In addition, Wyse today introduced two new Linux-based members of its Z class family – the Wyse Z50S and Wyse Z50D.  The Wyse Z50 is the high performance thin client family based on Wyse Enhanced SUSE Linux Enterprise, the industry’s only enterprise-quality Linux operating system that combines the security, flexibility, and market-leading usability of SUSE Linux Enterprise from Novell, with Wyse’s thin computing optimizations in management and user experience.

In connection with the availability of these breakthrough thin clients, Wyse also announced the results of independent testing, recently conducted by The Tolly Group, of the Wyse Z class versus the competition.  Wyse made this announcement in connection with VMworld® 2011, the global conference for virtualization and cloud computing held in Las Vegas, August 29th through September 1st at The Venetian.  As part of VMworld 2011, Wyse is demonstrating their award-winning virtualization, management, and cloud software and a wide range of thin, zero, mobile and cloud PC client hardware at Booth #1111.

At the heart of the Wyse Z class thin clients lie an entirely new engine, one where all the major system elements – CPU cores, vector engines, and a unified video decoder for HD decoding tasks – live on the same piece of silicon.  This design concept eliminates one of the fundamental constraints that limit performance.

The Wyse Z class delivers a combination of performance, simplicity, and connectivity never before seen in a thin client.  With available dual-core AMD G-series Fusion accelerated processing units, the Wyse Z class is the world’s best-performing thin client, able to support the most processing-intensive applications including 3D solids modeling, HD graphics simulation, and unified communications with ease.  They also include the first SuperSpeed USB 3.0 connectivity in a thin client, enabling the newest peripherals and speeds up to 10 times faster than USB 2.0.  With Wyse Z class thin clients, users have more display options than ever before including DisplayPort and DVI.

The Wyse Z class also includes advanced networking capabilities, with support for gigabit Ethernet, and available integrated A/B/G/N dual band Wi-Fi.  They are compliant with the ENERGY STAR Version 5.0 Thin Client specification.

Independent testing by The Tolly Group recently confirmed the Z90D7s substantial leadership position in thin client performance compared to rival products.  In support of rich video-based Web applications, for example, the Z90D7 boasted a clear advantage in video playback quality while using just a fraction of its processing and memory capability.  That equates to a clearly superior user experience on a much more energy-efficient platform.  In addition, the Z90D7 scored up to five times higher in industry-standard performance ratings (CPU Mark, 3D Graphics Mark, and PassMark ratings) than the competition.  Among secure, cost-effective, yet powerful thin clients, these independent tests confirmed that the Wyse Z class is the clear winner.

“Being able to combine power and performance in such an easily-managed device is something we are extremely proud of,” said Param Desai, Sr. Director, Product Management, with Wyse Technology.  “With the availability of Wyse Z class we’ve more than doubled the performance capabilities of competing top-of-the-line thin clients with similar energy requirements.”

Built on the same exact advanced single and dual core processor hardware platform as the Wyse Z90 thin clients, the upcoming Linux-based Wyse Z50 promises more of the same industry leading power and capability on an enterprise-class Linux operating system.

“We are very familiar with the performance of Wyse products having deployed several Z90 devices throughout our campus,” according to Ryan Foster, Network Engineer at Montgomery County Community College in Southeast Pennsylvania.  “We were particularly impressed with the improvements to our desktop security, and by the capabilities of these devices handling multimedia files such as audio, video and Flash.”

Supporting Quotes

“The Wyse Z Class and VMware View™ combine to take advantage of PCoIP® in ways that will enhance the end-user experience,” said Vittorio Viarengo, vice president, End-User Computing, VMware.  “Better security, easier management and significant energy savings all combine in a high-performance thin client that will benefit both IT and end users.”

“Wyse has made innovative use of the AMD G-Series Accelerated Processing Unit which combines a multi-core CPU, a discrete-class DirectX® 11 capable GPU and HD video decoding in one tiny piece of silicon,” said Buddy Broeker, director of embedded solutions at Advanced Micro Devices “The Wyse Z class takes full advantage of the processor’s unprecedented level of graphics integration that delivers a unique combination of performance and efficiency.”

Availability
For more information on Wyse Z90 including independent report results, please visit:http://www.wyse.com/products/hardware/thinclients/Z90

The Wyse Z50 will be available later this year.

Wyse PocketCloud Family Overview [WyseTechnology YouTube channel, Feb 21, 2012]

Wyse PocketCloud Personal Cloud [WyseTechnology YouTube channel, Sept 21, 2011]

More videos about the PocketCloud:

• Wyse PocketCloud wins 2011 Appy Award for Productivity category [WyseTechnologyYouTube channel, March 3, 2011]
• Wyse PocketCloud 2.0 Features for iOS Devices [WyseTechnologyYouTube channel, Oct 13, 2010]
• Wyse PocketCloud demo on an iPad [WyseTechnologyYouTube channel, Dec 14, 2010]
• Wyse PocketCloud Features for Android Devices [WyseTechnologyYouTube channel, Dec 8, 2010]
• Introducing Wyse PocketCloud [WyseTechnologyYouTube channel, Sept 15, 2009]
• Wyse PocketCloud [WyseTechnology YouTube channel, Sept 15, 2009]

Dell Wyse

Focus on Dell [May 24, 2012]

Dell Completes Acquisition of Cloud Client Computing Leader Wyse Technology [Dell press release, May 25, 2012]

• With Wyse, Dell assumes a leadership position in Thin Clients^[1]
• Dell’s new Desktop Virtualization capabilities combined by Dell’s leadership position in Server, Storage and Networking solutions successfully positions the company as true end-to-end IT vendor

Dell today announced it has completed its acquisition of Wyse Technology, the global leader in cloud client computing. The combination of Wyse’s capabilities with Dell’s existing desktop virtualization offerings position the company as the leader in the desktop virtualization, enabling it to offer true end-to-end IT solutions for customers and partners.

Dell has made significant strategic investments over the past three years to expand its enterprise technology and services capabilities. The Dell Wyse portfolio with current Dell desktop virtualization offerings, leading data center products such as servers and storage, and Dell’s services division, provides customers and partners with a single vendor that can match the full range of their cloud computing and desktop virtualization needs.

The Dell Wyse solution portfolio includes industry-leading thin, zero and cloud client computing solutions with advanced management, desktop virtualization and cloud software supporting desktops, laptops and next generation mobile devices. Dell Wyse has more than 180 patents, both issued and pending, covering its solutions, software and differentiated intellectual property. Dell’s existing offerings include Desktop Virtualization Solution Simplified and Desktop Virtualization Solution Enterprise.

Dell recognizes it’s critical for the desktop virtualization solutions strategy to embrace simple device management, enhance security, scale, and boost user productivity, while providing the flexibility to support anytime, anywhere access on any device.

Dell plans to preserve Wyse’s channel offerings and all existing Wyse channel partners will be eligible for our PartnerDirect Program. Dell will combine the best of both companies’ channel deal registration programs, extend this new deal registration program to all partners, and introduce a program in which partners can grow and nurture a customer relationship.

Quotes
“We’re excited to officially welcome Wyse to Dell and help extend its industry-leading efforts to a broader range of customers and partners,” said Jeff Clarke, Dell vice chairman and president, Global Operations and End User Computing Solutions. “We believe the Dell Wyse capabilities, combined with our previous desktop virtualization offerings and the strength of the Dell enterprise portfolio, provides the most comprehensive and competitive DVS solution available today.”

“Wyse and Dell share the vision and passion in helping our customers and partners create a frictionless user experience via the cloud,” said Tarkan Maner, Vice President and General Manager Dell Wyse, Cloud Client Computing. “Combining our relentless IP innovation and tight operational skills, and most importantly our laser focus on customer and partner advocacy, Dell cloud client computing will develop and deliver the most advanced solutions globally, from the data center to the end user. We are and will be completely focused on the best user experience for any user, for any content, using any app, on any device, anytime, anywhere; without any conflict, compromise and constraint.”

“As a current customer who has deployed Wyse cloud client computing solutions with Dell PowerEdge servers and Dell EqualLogic storage, Western Wayne School District is excited about the combination of Dell and Wyse,” said Brian Seaman, Network Administrator at Western Wayne School District in Pennsylvania. “Like most school districts, Western Wayne operates in a budget constrained environment and our move to desktop virtualization technologies supported with strong enterprise infrastructure has enabled us to do more with less in service of our students and community. In working with Dell and Wyse to scope and deploy our computing environment, Western Wayne now has the right technology to help us achieve our vision of educating our students of today to become the productive citizens of tomorrow.”

“End point computing models continue to evolve and are accelerating tremendous innovation and efficiencies across enterprise desktop and personal computing,” said Bob O’Donnell, vice president, Clients and Displays, IDC. “One area of strong customer growth is in the desktop virtualization space and we expect to see adoption rates continue to grow over the next several years. As use models continue to mature, so do the vendors who offer solutions in this product space. Dell’s acquisition of Wyse results in an industry-leading solutions and services provider with a formidable end-to-end technology stack from the end point to the datacenter to the cloud.”

Dell to Acquire Wyse Technology Conference Call

Dave Johnson, Senior Vice President, Dell Corporate Strategy:

We at Dell continue to execute on our strategy to develop and expand our solutions capability built on Dell’s intellectual property.  These solutions are open with a focus on enhancing customer productivity, delivering results faster and eliminating unnecessary complexity.  We’re making great progress in delivering solid results on this strategy.

Today’s announcement is an important next step to our end user computing strategy.  It enhances our portfolio in the critical area of client computing and further supports our efforts to help our customers innovate end to end IT solutions from the edge to the core of the cloud. The acquisition of Wyse Technology compliments and expands Dell’s existing desktop virtualization capabilities, allowing us to offer industry leading and differentiated solutions to a fast-growing segment of the end user computing space.

In addition, it also provides synergies with our enterprise solutions business.  Our ability to now offer an industry leading cloud client computing solution will provide opportunities for Dell to further accelerate the growth of our servers, storage and network portfolios. IDC estimates that worldwide thin client demand will grow 15 percent per year to approximately 3 billion by 2015, and that the end to end datacenter infrastructure stack for these solutions is expected to exceed 15 billion by 2015.  And with Dell’s portfolio, we’ll be able to participate in this broader opportunity.

Wyse Technology is a leader in the high growth and strategic area of cloud client computing, ranking number one worldwide in thin client unit share in the fourth quarter of 2011.  Wyse delivered approximately $375 million in annual revenue over the trailing 12 months.

Wyse has approximately 500 employees with 150 employees in research and development, most of which are software engineers.

In addition, it has approximately 250 sales specialists that are solely focused on selling Wyse cloud client computing end to end solutions.  They have more than 3000 channel partners that sell Wyse technology on a global basis.

This transaction expected to be accretive to Dell’s non-GAAP earnings in the second half of fiscal year 2013.

Dell’s reputation as a trusted adviser to our customer, our distribution and sales capabilities combined with Wyse’s innovative solutions in cloud computing will help address customers’ needs and is a great strategic fit, both operationally and culturally for Dell.

Finally, Dell has a strong track record of integrating acquisitions of this size.  Based on experience with similar acquisitions, we expect this transaction to be accretive to earnings on a non-GAAP basis in the second half of this year.

We’re really excited about welcoming Wyse to Dell and even more excited about the opportunities for our customers.

Jeff Clarke, Vice Chairman, Global Operations and End User Computing Solutions:

We see a growing opportunity in cloud client computing.  This includes thin and zero client hardware, client infrastructure management software, virtualization end user optimization software, datacenter networking and implementation and managed services.

It compliments and extends the desktop virtualization capabilities that Dell has today.  These solutions offer customers an alternative compute model and helps enterprises enhance security, streamline desktop management and boost user productivity.

Examples of the benefits that a cloud client computing solution can provide include,

• One, reducing the riskto customers’ most valuable information by protecting it behind the walls of their secure datacenter.
• Two, improving control of their IT resourceswith a centralized, virtualized and automated approach to image and application management.
• And three, encouraging their employees to produce their best results by giving them the flexibility to work where, when and how they choose.

We have discussed our strategy and end user computer was first to strengthen our core business by implementing sustainable supply chain improvements and the results of which were evident in FY ’12.

Our next goal was to deliver solutions and include compelling devices plus the tools to secure, manage that hardware, software and data.  You’ve seen the results of that with some of our recent product announcements, as well as the strong growth of our transactional services business in FY ’12.

And finally, we indicated our intensions to expand our reach into new and fast-growing areas of the end user computing.  The acquisition of Wyse Technology and its portfolio of industry leading capabilities is the next step in our end user computing strategy.

Wyse is a global leader in client – excuse me – in cloud client computing.  Its portfolio includes a wide selection of industry leading thin and zero client devices designed easily to integrate into a virtualized or web based infrastructure.

Differentiated IP and device management, thin client operating systems, and mobility software that is customized to offer the best user experience with Microsoft, Citrix and VMware virtual desktop infrastructures.

Wyse solutions require less memory and processing power than other comparable thin client solutions, making them more cost competitive and effective for customers.

To date, Dell has relied on shared IP solutions to serve its thin client customers.  With this transaction, we are moving to a more profitable industry leading and complete end to end solutions with Dell owned IP and the associated R&D capabilities with it.

Wyse Technology’s portfolio complements and extends Dell vision of providing innovative and complete end to end solutions to our customers.  In addition, the combination of Wyse Technology with Dell’s brand and customer reach presents a dramatic increase in Wyse’s addressable demand.

I’d like to leave you with the following takeaways;

• Client cloud computing addresses many of our concerns, or many of the concerns our customers have around security, manageability and productivity.
• Dell is focused on developing innovative and complete end to end solutions that address the needs of our customers with key assets and fast growing and highly profitable areas of the industry.
• Wyse Technology gives us access to best in class resources, technology, team members that position us well in this strategic segment of cloud client computing.
• And lastly, the Wyse team is superb and a great cultural fit for Dell.

Tarkan Maner, CEO of Wyse Technology:

The entire team at Wyse is excited about joining the Dell team and becoming an integral part of enabling Dell’s end user company vision. This agreement is great news for our customers and channel members worldwide.  We’ve been focused on delivering innovative solutions for our customers and channel members for the past 30 years now.  To be exact, 31 years now.

Dell and Wyse share a focus on delivering innovative IP, world class service support, and optimized overall value to our customers and channel members.

Customers and channel members rely on Dell to provide comprehensive end to end IT solutions. Clearly, Dell distribution, reach and brand are well recognized across the industry and it has industry leading capabilities across servers, storage, networking services and end user computing solutions.

Wyse has historically been recognized as a leader in cloud client computing where our skills and capabilities in security, manageability, availability, reliability, lower total cost of ownership both in terms of CAPEX and OPEX, and scalability have been key differentiators in delivering the best value to our customers and channel members.

Through the combination with Dell, we see obviously a tremendous opportunities to grow our core desktop virtualization business, as well as to expand into new and fast growing market segments and on mobility, and cloud computing.

These include infrastructure and content management as a service solution from the cloud for large enterprises, for small and medium businesses, as well as consumers.

We have extended our solutions into the unified communications space lately as well, providing voice, data, and video (what we call triple play) type of content delivery from the cloud for any user, for any content, for any app on any device, anywhere, anytime.  And we would like to say, without compromise, without constraint or conflict.

Our strong alliance ecosystem will be able to benefit from the extensive solutions portfolio they can now provide to their customers in teaming up with Dell.  The Dell PartnerDirect program currently has 100,000 channel members and a proven track record of effectively onboarding and training channel members of acquired companies.

This is exciting for us.  Wyse has a history of innovation across all of our product lines and have recently introduced many new solutions for our customers and channel members with more than 180 patents; to be exact, 182 patents in cloud client computing.

We believe that taking the next step at Dell is a very natural progression for our business and offers our customers and channel members some great advantages that are not available to us today at our scale and size.

It is exciting to think about the potential of integrating Wyse’s technology and R&D capabilities with Dell’s reach, existing solutions, capabilities and reputation.

We believe our customers and channel members worldwide will benefit in a big way from this entire combination.

…

Q: … just some more detail on Wyse’s hardware/software mix and margin structure, and what growth assumptions did you guys make to justify the price and over what time period and did you make any assumptions about cross-selling Dell branded enterprise solutions when coming up with the price?

Today, the majority of the revenue is from the thin client and zero client business with the growing percentage of that revenue now starting to come from some other areas, including some of the things that Tarkan spoke about. … If we look at and project out a few years, clearly a big part of this transaction is the synergy that we would get from our datacenter solutions business, including servers, storage, networking services, and software.

We also would expect, you know, within the services space, maintenance and some ongoing hosting opportunities over time, and there are also opportunities even in software and peripherals (S&P) if you think about the things like monitors and other items that you would sell in conjunction with a thin client solution.

…

… Wyse as an independent entity has really been gaining momentum to grow into a number one market share position.  In fact, they are growth accelerated in their last fiscal year to 45 percent.

Far outstripping the mid-teens industry average growth, both historically and projected in the future for this segment. And that’s driven by the breadth of their portfolio and the differentiation that they bring to their customers.

… the thin client portion of the entire stack is really a small piece.  Our expectation and our experience has been as we engage with our customers on helping them determine how to solve for this workload set of requirements – and it really is a workload that you’re talking about – and your engaging at a much more comprehensive enterprise level about a solution.

And if you move to a thin client solution, and clearly the network, compute and storage moves, whether that’s into a private cloud or a public cloud, it’s in part of the entire solution.

Wyse is an independent entity that didn’t have, of course, access to the broad portfolio that we do. …

So, we believe the combination of our service and enterprise with our capabilities and the added capabilities of Wyse in the client space is a great combination and will be extremely synergistic for us.

…

I think, a key element that much of their software value is captured in the hardware itself.  So, for example, they build on top of the protocols in our industry events features ahead of others, whether that’s multi-monitor support, the integration of voice, data and video, and/or USB redirect.

Their ability to put those features into the platform ahead of the industry has allowed Wyse to extract value for that from its customers.

It also, as we mentioned in our remarks, their thin OS and the IP around the thin OS has allowed them to drive greater performance using less memory and they extract a value for that in the industry.

And then the bigger picture Dave hit on, for every thin client hardware dollar that exists in our industry, there’s $5 of enterprise servers, storage, networking services that go along with that. So, our ability to really move into that $18 billion marketplace with an end to end set of solutions from Dell is certainly how we view the asset a key piece.

Q: Obviously, this is a capability that Dell could have developed probably internally.  Does the fact that you decided to do this acquisition now suggest that you’re – Dell is seeing an inflection in the number of customers that are looking for these types of solutions and maybe if you could just give a little more detail on that and what you’re hearing from customers at this point on thin client?

… what we view is the momentum around alternative computing is a trend that we see many customers continuing to experiment with and in many cases, beginning to deploy.

The adoption rates are still relatively low for desktop virtualization, but there clearly are a lot of customers out kicking the tires, very similar to maybe a decade ago around server virtualization. Not that I’m comparing the two, but more of just the adoption rate.

And we think this is an opportunity particularly in the verticals around financial services, government healthcare, and the financial services sector to really take a leadership position. Wyse Technology does have a leadership position in the thin client itself.

We have very strong presence in the enterprise and each of those verticals and us building – and Dell now being able to build end to end vertical solutions for these set of customers where it makes sense is key.

And again, I would emphasize we don’t see the entire world going to thin clients.  We still think there’s a healthy PC demand in the industry and there’s a balance of alternative computing that allows people to take advantage of securing their information, managing the assets in a very differentiated way.

And as Dave said, which I think is key in our thinking here, this is a different workload.  We look at this workload from the device out on the edge to what we do in the datacenter, providing a set of services and value offerings to our customers.

… This is really specific use cases.  For example, in regulated industries like healthcare and financial services, the value of centralizing your data to better have access and control is a specific use case that this thin client desktop virtualization lends itself to.

And also, lends itself to environments in industries where, again, there’s a desire to simplify the endpoint and manage the application much more centrally. That is often the case in education and ever increasing in some of the emerging geographies.

So, we see this as an opportunity, again, to provide specific solutions to specific customer problems and much more industry-centric approach to our business.

Q: … do you have any specifics around what percentage of your VDI customers for Dell are incorporating a full PC versus a thin client? And then any thoughts as to whether there’s anything on the horizon that would, you know, increase the ratio of thin client penetration versus a full PC in virtualized installations?

We don’t see any real dramatic change.  The IDC forecast continues to project into the future a sort of steady 15 percent growth rate.  So, there’s no apparent broad inflection point.

And as we articulated a moment ago, these are mostly fairly specific situations where the value proposition applies.  And so, today, the total opportunity is, you know, counting the entire stack is about $3 billion.  And so that’s still a relatively de minimis piece of the overall PC industry.

Q: But, just to be clear on that point, you do have customers who are virtualizing their desktop and still purchasing regular Dell PCs rather than thin client?

…  A common deployment today is on a standard PC that’s been virtualized. Yea, I mean, we’ve seen that business grow in demand through last year and expect it to grow in demand this year.

… And again, I don’t think a zero client or a thin client is an answer for all customers.  I think in our mind the bigger message here is we now have a range of devices, an incredibly strong portfolio of thin client devices and zero client devices from Wyse, the standard Dell set of PCs, which do virtualization, and now the ability to manage those in a very differentiated way with the key software assets that we’re bringing on board that expand themselves to tablets, expands itself to mobile phones.

And the fact that in some cases these usage models are moving to the cloud and the ability to do client cloud computing, I think is key, and a key element of this acquisition.

Q: … You mentioned earlier some of the verticals that have been early adopters for this type of technology, can you talk about what you think some of the remaining barriers to broader adoption may be and how, perhaps, Dell is still solving that and what this acquisition does to help you there?

… from a vertical perspective … we see growth both in public sector and private sector, obviously, both in large enterprise and midmarket.

And from a bigger perspective, we see from time to time, some companies do not have the right level of datacenter portfolio and datacenter ecosystem. Sometimes we see certain customers in certain – in vertical industries or geographies complain about the fact they don’t have the right networking systems in the backend.

… these open up an opportunity, obviously.  So, those two are mostly the biggest barriers for deploying desktop virtualization centric cloud client portfolios and platforms.

… I think the key elements – one of the opportunities we have has changed the value proposition to make the total cost of ownership around manageability, securing the data and the devices much more efficient and attractive for our customers.

I think the differentiated technology that we’re getting with the integration of Brad Anderson’s [Dell president, Enterprise Solutions] and Steve Schuckenbrock’s [Dell president of Services] businesses, allow us a unique position to do this for our customers.

Q: … because you had mentioned seeing specific vertical opportunities, do you have any details on the split today of [Wyse] revenue by verticals or by geography?

The geographic mix is roughly 40 percent U.S., 40 percent EMEA and 20 percent APJ. … from a vertical perspective, I would say 50 percent public sector, 50 percent private sector.  When I say public sector, we mean, obviously, you know, state and local governments, healthcare, education, and federal government type of deployments and also private sector, you get the point.

In terms of customer size segmentation, I would say about 50 percent large enterprise, 50 percent midmarket/small business is our business at very high level.

Q: … if you expect to accelerate the growth rate actually from 45 percent, given synergies from Dell, and then, if you do or whatnot, is the revenue incremental or do you expect any substitutional revenue as well?  Like, do you expect that maybe Dell client sales will be hurt by Wyse and then it wouldn’t be completely additive, we’d have to subtract a little from the client side?

… our projection is that we will maybe conservatively grow with the industry relative to thin client.

But, of course, as you’re pointing out, they didn’t have the ability to integrate the comprehensive solution with networking, storage, compute, as well as wrap all the services around it.  So, much of the revenue acceleration is driven by those synergies that you’re pointing out and we expect that to be significant in terms of the growth rates that we’ll be able to achieve through the entire offering that we will provide.

Q: … could you go back and speak to build versus buy because it seems to me that Dell would have had a fairly easy time replicating the thin clients from Wyse.

…

Getting to your point about internal versus external, a comment on this that this is one of the industries when you look at it where Wyse and one other competitor basically had almost 50 percent of the market and then it’s a tremendous drop off to the rest of the players, none greater than 10 percent.

And so, the combination of Dell with Wyse will put us in a very dramatic number one – not dramatic, but clearly a number one market position.  And so, there’s certain value, as you know, of being a significant player in that kind of an industry situation.

… because one of the other elements of the question is Dell versus buy, could we have done this organically?

And our view is, I think, very straightforward.  This [Wyse] is a company that has 31 years of experience.  They have the intellectual property, they have the software and as Dave mentioned earlier, 150 R&D engineers which 140 are in software.

We think the stickiness and the solution in the stack that I showed on one of the earlier slides is the software stack that brings together the edge device, the management software that manages that, that sits into the cloud or sits into the datacenter, and the ability to build that software from essentially ground zero to being able to acquire those capabilities and that experience and the technology with it, puts in a, I think, a leadership position and in a position as we integrate this with Steve [Schuckenbrock’s] and Brad [Anderson]’s organizations and build out workloads and solutions to move quite quickly in the marketplace much quicker than we could have done it on our own.

Q: … specifically, I noticed than one of your newer products is where the T10 is on an ARM based platform, so what type of ARM engineers are you bringing to Dell? … I’m just curious about ARM technology that’s being – will this further Dell’s ARM, I guess, initiatives?

Well, the way that I’d like to answer that question is simply around we’re going to build client devices, both desktops, notebooks, tablets, smart phones, thin clients, zero clients at the appropriate hardware architecture.  That will be a combination of x86 and ARM.

Dell itself has a pretty strong capability around ARM processor architecture.  And as we mentioned, there’s only a dozen or so hardware engineers inside Wyse technology that work on the hardware.  So, us getting hardware competence or assets around the design of ARM from Wyse, that’s not the nature of this acquisition, it’s the 140 software engineers that were key.

The hardware architects on the Dell side that are working on ARM implementation across the plethora of devices that I mentioned earlier would still be the core ARM architects and the knowledge based for our ARM implementations.

The real question maybe lying in the fact, will we continue to support thin clients based on ARM architecture and this thin OS? Absolutely. We believe that’s part of the value proposition that Wyse has had in the marketplace today.  It’s allowed them to move quite quickly in implementing new products to the marketplace, providing a performance advantage or a lower cost option because they’ve done a great job in designing for cost and providing comparable features in the marketplace that others do in a more costly way.

And on top of that, they innovate the platform, as I mentioned earlier, around the management stack, and then the promise around the software engineer being able to take things like Stratus and PocketCloud and being able to build that around those platforms and integrate Dell’s services around that with the rest of our Dell client assets, we think is an opportunity for us to differentiate with this acquisition.

Q: … how this sort of positions yourself with Citrix and the VMware’s of the world, i.e. you know, there’s not going to be any attempts to (inaudible) features and functionality you get with some of those software partners.

… we have strong relationships with the key players in thin client computing and virtualization.  Not only are we going to continue those partnerships, we’re going to grow those and foster even deeper relationships.

… as you all know, we [Wyse] are pretty close partners with Microsoft, we do a lot of work with VMware, with Citrix.  As these providers, you know, provide desktop virtualization methodology and technology between the datacenter and end use computing platforms.

So, we add to that value and the partner heavily with them and obviously that’s going to continue and the opportunity now, obviously as Jeff said earlier, now we’re bringing the datacenter, the network and end user platform all in an integrated way to our customers for more value.  So, we’re going to have more opportunities to partner with Microsoft, with VMware, with Citrix and others in that space.

And also, one other piece to add, we provide some of the software we provide is differentiated in the marketplace, is the leader in this space also from the cloud, both on the infrastructure management side from the cloud, with a product called Wyse Stratus. So, many of you on the phone are using today, Wyse PocketCloud, the market leading product for content management from the cloud on any mobile device and also from your web browser, connecting your apps and content inside the content voice data video from your choice of your cloud, private or public.

So, these are all opportunities for us to do more with Microsoft, with VMware and Citrix as they move forward.  And that’s a big differentiator.