Home » 2012 (Page 10)
Yearly Archives: 2012
Google’s revitalization of its Android-based TV effort via Marvell SoC and reference design
Updates: Marvell and Google Transform TV [marvellmedia, Jan 10, 2012]
– Marvell GoogleTV – ARM at CES 2012 [Jan 11, 2012]
– Marvell licenses VeriSilicon DSP cores [Feb 13, 2012]
SAN FRANCISCO—Marvell Technology Group Ltd. has signed a licensing agreement for VeriSilicon Holdings Co. Ltd.’s ZSP G3 intellectual property cores, including the dual-MAC ZSP800M and ZSP880M synthesizable DSP cores, VeriSilicon said Monday (Feb. 13). Financial terms of the deal were not disclosed.
Marvell is also using VeriSilicon’s quad-MAC ZSP800 core and suite of HD-audio software solutions in the ARMADA 1000 HD media processor SoC and the recently introduced Marvell ARMADA 1500 media processor SoC, VeriSilicon (Santa Clara, Calif.) said. These chips are designed for applications such as Blu-ray players, digital media adapters, HD-STB and HDTVs.
According to VeriSilion, the dual-MAC ZSP architecture offers a balance of high performance, power efficiency and lower cost to support the increasing feature convergence in mobile and digital entertainment products and enable prolonged battery life. The company claims its products offer ease of use and strong customer support.
“We are quite impressed with the area and power efficiency of the dual-MAC ZSP800M core, combined with the ease of programming on the ZSP architecture,” said Ivan Lee, vice president of mobile products at Marvell, in a statement. “VeriSilicon’s ZSP-based HD-audio and voice software solutions will provide us with faster time-to-market advantages necessary to meet the growing demands of the mobile platform solutions for use in tablets and smartphones.”
– CES 2012: Samsung, LG plan to introduce Google TV [Jan 11, 2012]
Samsung Electronics and LG Electronics both indicated they plan to introduce Google TV products. However, LG noted that its own Netcast platform will account for 60% of all TV products. Samsung has not showcased Google TV products at CES 2012 but smart TV products that carry its own Samsung Apps are on display.
Industry sources believe the market has doubts on Google TV because the previous two generations lacked strong sales. Despite the fact that South Korea-based TV makers continue to dominate the market, the firms are unlikely to put all their eggs into one basket. It seems to be more beneficial for South Korea-based TV makers to bet on products that carry their own platforms. It is also possible for the firms to expand such platforms across their entire product lines into smartphones, and tablet PCs.
Samsung Apps has been increasing the diversity of its content with downloads reaching 20 million. Samsung Apps can also be used on Galaxy mobile and tablet devices. This is to compete with Apple’s iPad and iPhone products, which also have a unified platform.
Samsung indicated the development of Google TV is to add diversity to its product line and it plans the launch to take place in the second half of 2012.
Vizio’s Google TV delayed until early fall, now edge-lit [C|net, Jan 10, 2012]
LAS VEGAS–Google TV has a way of disappointing expectations, and one strong case in point is the Vizio’s VIA Plus platform for TVs.
At CES 2011 we named the VIA Plus models as our favorite TV product of CES. They used Google TV to deliver what the company described as interoperability between the TV and Android-equipped phones and tablets. Among other features, Via Plus was also said to support the OnLive gaming service. Those extras, along with the same kind of full-array local-dimming backlight we know and love, was enough to convince us that the so-equipped TVs were going to be pretty awesome.
Unfortunately, because of what Vizio describes as Google TV-related issues beyond its control, they never came out.
We asked about the VIA Plus sets during a pre-CES briefing with Vizio and were told they were still on the company’s product release roadmap. The new release date is “early fall.” They will have different model numbers and at least one change for the worse: that backlight is now an edge-lit affair. Vizio further specified that the new VIA Plus models would have a 240Hz refresh rate, passive 3D, and three screen sizes: 47-, 55-, and a new 65-inch option.
On the bright side, maybe having all that extra time to perfect VIA Plus will allow Vizio to do something really special with Google TV’s Honeycomb customizations. We’ll see.
End of updates
Google TV Demo [GoogleTV, Dec 12, 2011]
Eric Schmidt’s Le Web Keynote Video: “Android is Ahead Of The iPhone” [TechCrunch, Dec 7, 2011]
Google chairman Eric Schmidt spoke yesterday at Le Web in Paris, and now the entire interview is on YouTube.
…
At about 39 minutes in he makes this startling prediction: “By the summer of 2012, the majority of the televisions you see will have Google TV embedded in it. A similar strategy to what we did with Android. The price is free from Google, so you are only paying for the television.”
Marvell and Google Team up to Transform TV [marvellmedia, Jan 7, 2012]
Marvell and Google Team Up to Transform TV into the Command Center for the ‘Connected Lifestyle’ [Marvell press release, Jan 5, 2011]
Marvell’s new revolutionary ARMADA-based “Foresight Platform” powers new Google TV, offers best of television and multimedia experience for the new generation of Smart TVs, set-top boxes, Blue-ray players, and beyond.
Representing a major breakthrough in the convergence of TV, gaming, streaming video, popular web apps and social media, Marvell (Nasdaq: MRVL), a worldwide leader in integrated silicon solutions, today announced that the new Foresight Platform, powered by the Marvell® ARMADA™ 1500 HD Media System-on-a-Chip (SoC), has been designed into the next generation of Google TVs debuting at CES 2012. Using Marvell’s award-winning Qdeo™ video processing technology, the ARMADA-based Foresight Platform is designed to deliver superior 3D video, impressively rich audio, striking 3D graphics and TV-friendly Web content.
“Marvell and Google have teamed up to change home entertainment forever – transforming the TV into the command center for our connected lifestyle. Marvell and Google are fundamentally changing the relationship between the producers and consumers of content – from Hollywood to Madison Avenue to publishing and major news networks – creating a dynamic, two-way experience featuring real-time global news, social network, entertainment and information,” said Weili Dai, Co-founder of Marvell. “I believe this is a major breakthrough movement and it’s just the beginning of our bigger vision. The same forces that are revolutionizing today’s television experience will transform numerous vertical applications for small businesses and large enterprises, enhancing the way we all work, connect with each other and collaborate globally.”
“The Google and Marvell teams have been working closely together to bring our combined software and chipset technologies to market to grow the Google TV ecosystem of manufacturers and devices. Marvell-powered Google TV solutions will enable powerful products to be brought to market at attractive prices,” said Mario Queiroz, VP, Product Management Google TV.
For consumers, today’s digital home offers an endless choice of devices and content. For OEMs and service providers, it’s an all-out sprint to create offerings that perform noticeably better than competitors and at mass-market prices. The Connected TV Marketing Association (CTVMA) estimates 123 million connected TVs will be sold worldwide in 2014. Those consumers will expect access to the services they love – Netflix, Pandora, YouTube, Picasa and many more – in a lightning-fast, crystal-clear and resource-friendly package.
Powerful, energy-efficient, ultra-scalable and immensely affordable, the ARMADA 1500 contains Marvell’s highest-performing ARM v6/7-compatible PJ4B SMP super-scalar dual-core CPU. The chip is designed to enable PC-like processing power to support Web browsing with support for Flash™ and other key technologies – with the aid of more than 6000 Dhrystone MIPS of computing horsepower, FPU v3.0, 512KB of L2 cache and WMMX2. The Foresight Platform is energy efficient and has advanced cell-phone like power management.
The ARMADA 1500 also contains Marvell’s award-winning Qdeo video processing for state-of-the-art HD and 3D video, including scaling, noise reduction, de-interlacing, low bit-rate internet video enhancement and FRC and color/contrast enhancement. The chip offers VMeta™, a multi-format video decoder/encoder/transcoder that can decode up to two simultaneous 1080p streamsas well as a host of other video formats and containers. These features make the Foresight Platform ideal for Google TV, which requires tremendous processing power for its numerous applications at a cost effective price point.
Related Links:
- Product information: http://www.marvell.com/digital-entertainment/armada-1500/
- Marvell media materials: http://www.marvell.com/company/press_kit/
More information on this blog:
– Marvell ARMADA beats Qualcomm Snapdragon, NVIDIA Tegra and Samsung/Apple Hummingbird in the SoC market [again] [Sept 23, 2010 – Jan 17, 2011]
Google TV: CES 2012 Video [GoogleTV, Jan 4, 2012]
But Marvell is not alone in this revitalization effort (note that MediaTek is there as well and LG is using its own chipset in the new line of Google TV powered TV sets):
From the Las Vegas Strip to your living room: Google TV partners at CES [the official Google TV blog, Jan 5, 2011]
Last October, we launched an update to Google TV: a simpler interface, a new way to discover great web and TV content, a more TV-like YouTube experience, and Android Market. Since launching the update, we’ve seen our activation rates more than double. New features and new apps are coming to the living room via Google TV almost every day. We now have more than 150 apps which developers have specifically built for TV with thousands more Android apps from the mobile world available to deepen your living room TV experience. We’ve also been working with our hardware partners to bring new Google TV-powered devices to consumers. Next week is the Consumer Electronics Show (CES) in Las Vegas. Here are some of the Google TV partners to look out for at CES and throughout 2012:
- LG – We’re thrilled to welcome global consumer electronics leader LG to the Google TV family. LG will showcase a new line of TVs powered by Google TV running on their own L9 chipset at CES.
- Marvell – Also new to the Google TV family this year is Marvell, an innovative worldwide leader in chipsets. Marvell will be showcasing a new generation of Google TV solutions which will help bring more products across more price points to consumers.
- MediaTek – We’re also excited to partner with MediaTek, the leading Taiwanese chipset designer. MediaTek chipsets will power yet another wave of Google TV devices.
- Samsung – We’re excited to work closely with Samsung to bring Google-TV powered Samsung devices to market in 2012.
- Sony – We’re happy to build on our partnership with Sony. At CES, Sony will unveil new devices for the US and plans to offer Google TV powered products in several countries around the world in 2012.
- Vizio – Last year we announced our partnership with Vizio at CES. This year we’re excited to join Vizio as they hold private demos at CES showcasing their new line of Google TV-powered products.
As we’ve said before, Google TV is about bringing new entertainment and innovation from the Web to TV and our team along with our partners are pleased to bring more Google TV powered products to more people, across more devices in more countries in 2012.
Record of the chat with Larry Yang — Google TV Product Manager [GoogleTV, Dec 11, 2011]
He is responsible for the platform and the partnerships.
MediaTek Releases World’s First 120Hz SoC Solutions for High-end Smart TV [MediaTek press release, Jan 5, 2012]
Next Generation Wi-Fi Display Technology Brings the “Living Room” Revolution to a New Level
MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions today announced the release of the world’s first 120Hz Smart TV supported single chip solution model. In addition to providing an unparalleled 3D viewing experience, the chip is also an industry leader in support for Wi-Fi display technology, which allow Smart TVs to synchronize with Wi-Fi network hubs without the use of external modems or Internet connection, ensuring that high definition content can be easily shared on TV screens anytime or anywhere. MediaTek’s groundbreaking solution is bringing the “living room” revolution to a new level, while creating a new generation of “smart homes.”
According to the Topology Research Institute’s most recent report, as more brands continue to release Smart TVs, worldwide shipments of Smart TVs in the next two years could double. In 2011 alone, 25.18 million Smart TVs were sold worldwide, accounting for 10.4% of overall TV sales. In 2012, that number is set to double to at least 52.85 million units. A yearly growth of 100% means that by the end of 2012, Smart TVs will account for 20% of overall TV sales. The report went on to say that as “smart” becomes the new catchword in electronics, the addition of 3D and LED innovative hardware features is set to bring about more explosive growth to the already red hot Smart TV market.
MediaTek’s new Smart TV single chip solution offers a number of highly integrated advanced applications. In addition to support for numerous high definition video image processing technologies, the chip also comes with MediaTek’s patented MDDiTM deinterlace solution, greatly enhancing the clarity of moving images and allowing support for 120 Hz MEMC (Motion Estimation, Motion Compensation) and 3D visuals, thus making images even more lifelike and giving consumers a smoother and more vivid viewing experience. As the first to support the next generation Wi-Fi Alliance Standard, MediaTek’s Wi-Fi display technology allows Smart TVs to be synchronized with one or more Wi-Fi stations, thus allowing simultaneous broadcast of content between the devices. Enjoying a new smart digital home experience, consumers can now easily share high definition video content with both friends and family.
In addition, MediaTek provides support for digital TV’s worldwide common platforms, as well as the customization of solutions, enabling customers to instead focus their resources on product differentiation and various application developments, thereby shortening the time to market for products. Mr. Joe Chen, General Manager of Digital TV BU at MediaTek Inc., said, “Compared with traditional TVs, Smart TVs offer Internet access and Internet service platforms which give consumers a more superior all around visual experience. Following the introduction of Smart TV technology, the traditional TV has been transformed into a digital home entertainment center; with interactive features available, as well as having built in a variety of different applications, this new generation of Smart TVs completely redefines the traditional role of the “living room TV”, and sets a new milestone for TV technology. By offering a Smart TV single chip solution that features high-performance, high integration and customizable features, MediaTek continues to help customers worldwide achieve global brand value.
LG to Introduce Google TV at CES 2012 [LG press release, Jan 6, 2012]
Combining Android OS with LG’s 3D and Smart TV Technologies, LG’s Google TV
Provides Consumers with a New and Attractive Home Entertainment Option
SEOUL, Jan. 6, 2012 -– LG Electronics (LG) will introduce its highly anticipated Google TV at the Consumer Electronics Show (CES) in Las Vegas. LG Smart TV with Google TV combines the familiarity of Google’s Android OS with the convenience and comfort of LG’s 3D and Smart TV technologies, offering consumers a new and attractive home entertainment option.
“LG has constantly strived to provide consumers with wider choices in home entertainment that bring the highest level of sophistication and convenience,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “Through Google TV, LG has merged Google’s established Android operating system with LG’s proven 3D and Smart TV technologies, offering consumers a new and enthralling TV experience.”
LG’s Google TV’s most attractive feature is its ease of use, thanks to the combination of its Android-based user interface and the Magic Remote Qwerty designed by LG. LG’s Google TV’s user interface and main screen have been designed for convenient browsing and content selection. Multi-tasking is also possible, as the search, social networking and TV functions can be run simultaneously. The user interface can be accessed using the Magic Remote Qwerty which combine the user-friendly benefits of LG’s Magic Remote with a QWERTY keyboard.
Equipped with LG’s own CINEMA 3D technology, Google TV provides a home entertainment experience that is immersive, comfortable and convenient. Based on LG’s own Film Patterned Retarder (FPR) technology, CINEMA 3D glasses are battery-free, comfortable and lightweight. The glasses are also very affordable, making LG’s Google TV ideal for viewing by a large group of family and friends when used in 3D mode. And with a single click of the remote, any 2D program or movie can be viewed in 3D, thanks to the built-in 2D to 3D conversion engine.
Alongside Google TV, LG will continue to advance its own Smart TV platform based on NetCast, which will be available in more than 60 percent of LG’s flat panel TVs scheduled for introduction over the coming year. With a growing collection of content and services, LG’s Smart TV platform will continue to provide consumers with a unique user experience.
The first demonstration of LG’s Google TV will take place at the LG Electronics Press Conference on January 9.
Samsung Expands Blu-ray and Companion Box Lineup [Samsung press release, Jan 7, 2012]
New Blu-ray Player and Companion Box Enabling Google TV Unveiled at iCES 2011
LAS VEGAS, Jan 7, 2011—Today at the International Consumer Electronics Show, Samsung Electronics Co, Ltd. ., unveiled a new Blu-ray player and companion box enabling Google TV, as part of its ongoing smart TV product offerings.
As part of Samsung’s continued roll-out of smart TV products and services, Samsung’s new Blu-ray player and companion box enabling Google TV lets consumers surf the Internet on their TV screens just as they would on a computer including the ability to update social networks, track fantasy football scores, check e-mail and more.
Seamlessly integrating web content into a traditional TV watching experience, Samsung’s new Blu-ray player and companion box enabling Google TV feature an Android based platform, which will include a variety of Internet services for consumers. . In addition, a special Google TV remote control will provide users with a full QWERTY keypad and voice search supported through an internal microphone.
Sitting at the heart of Samsung’s smart TV home digital entertainment, the new Blu-ray player and companion box enabling Google TV will be on display at CES Booth #11033 throughout the show. The new devices are expected to be available at retail by 1st half, 2011.
For more information about Samsung’s technology lineup at CES 2011, and to track buzz during the show, visit www.samsungces2011.com.
Google TV: Update Video [GoogleTV, Oct 31, 2011]
This all is coupled with the second iteration of the Google TV software launched in October: Google TV, Take 2: Android Apps Join the Smart TV Party [Wired, Oct 28, 2011]
Google’s smart TV software platform, Google TV, is poised for its first significant overhaul since it launched in Logitech and Sony hardware a year ago. Via over-the-air updates that should begin streaming to hardware devices on October 30, Google TV users will find new TV-optimized Android Apps, an improved YouTube experience, and new features that provide easy, direct discovery of TV and movie content.
All this Googly goodness is wrapped up in a new user interface that aims to simplify a challenging information design — a design that’s left many Google TV customers with a persistent sense of yuck.
…
Well, all dreams of cord-cutting should be put to rest. As Rishi Chandra, director of product management, Google TV, told me, “There was a perception that we were a cord-cutting product, and that’s something that we didn’t do enough to dispel. Our point of view is that there’s new content coming, content that you just haven’t been able to access with your TV. Now we’re bringing that content, and adding the discovery experience on top of it.”
So, no, Google TV can’t be your all-in-one, zero-compromises, Internet-only video delivery system. But what it can do well — namely, deliver YouTube, Netflix and other web-based video to your HDTV — is about to get better. I recently traveled to Google’s headquarters for a hands-on demo of the new software, and what I saw is a substantial improvement over Google existing (however compromised) status quo.
Here are four key improvements you’ll see in the next version of Google TV. …
Improved User Interface
…
The new home screen, however, is defined by a simple menu bar at the bottom of your display (see screenshot above). It’s clean, simple, and simply more fashion-forward than its predecessor. Likewise, the new Google TV software features a revised view of your All Apps menu. The old view listed apps in a long, single-file list arrangement. The new view (see screenshot below) mimics an Android Honeycomb tablet interface. Apps are arranged in rows of four, and the arrangement is customizable.
These may not seem like big changes — unless you’re already using Google TV, and have spent the last year coping with a cluttered, “something’s sort of ‘off’ here” U.I . From what I saw in my hands-on demo, various key interface elements have been tweaked and finessed to do away with Google TV’s previously horsey (or at least user-antagonistic) design sensibility.
TV and Movie Discovery
…
Vastly Improved YouTube
…
A New Home For Android Apps
In the most significant Google TV update of all, Android Apps now have a home on your big-screen TV.
Obviously, not all the apps in Android Market would even work for TV-screen deployment. For example, those that reply on touch gestures or GPS just wouldn’t make sense for Google TV (at least not as the platform is currently deployed). But Chandra estimates some 1,500 existing apps are already Google TV-compatible, and these will appear in the “filtered” version of Android Market that appears in the new software interface.
The real app gems, however, will be found in Google TV’s “Featured For TV” section. These apps — 30 should be available at launch — have been expressly developed for big-screen deployment, and Google TV’s unique talents.
Sure, one app I saw demoed is nothing more than a wrapper for an HD yule-log video (see Classy Fireplace in the screenshot above). But others are game apps (yes, Google TV is now a tenable platform for casual games), and the best apps will likely be the ones that deliver premium video content.
It’s quite ingenious: Google TV’s new Android initiative allows video-savvy media companies to do an end-run around licensing and distribution deals with the cable and satellite networks. Whether your media company is an indie upstart or a blue-chip heavyweight, this holds promise.
Take, for example, the Wall Street Journal. “They’re a premium brand,” says Chandra, “and they have great content, but they don’t want to build a 24-7 news cycle. They don’t want to negotiate deals to get content on the air, and they don’t want to pay to get access to users. So what do they do? They build an app.”
The possibilities: Dizzying. The proof: It remains in the pudding.
But as Mario Queiroz, Google’s vice president of product management, told me, Google considers Google TV to be a marathon project, not a sprint.
“We ask, ‘How can we make the product better?’ instead of belaboring what’s being said,” Queiroz said. “We’ve tried to take what we could use constructively, and build a better product with version 2. As a Google mantra, we always launch early and iterate.”
And iterate they will. Google will soon announce new chipset partners for brand new Google TV hardware in 2012 (Samsung and Vizio are already on board). So, no, the story of Google TV does not begin and end with a single software version, or just a small collection of set-top boxes and TVs from Sony and Logitech.
Google TV is real and its ambition levels remain high. Stay tuned for hands-on reviews of the new version software and upcoming Google TV hardware.
Google TV Goes ARM with Marvell’s ARMADA 1500 [AnandTech, Jan 5, 2011]
It wouldn’t be far off the mark to call Google TV as one of the unmitigated disasters of 2010 – 2011. Through the failure of the Logitech Revue, it was responsible for Logitech’s below-par performance last year, and also for the stepping down of its CEO. Anand covered Intel’s winding down of the Digital Home Groupand it could be said that Google TV / Intel’s concept of Smart TV not taking off as expected was one of the reasons.
However, Google doesn’t give up on its efforts without a fight. With access to the Android market and an upgrade to Honeycomb, Google TV received some life support last October. However, pricing and device power consumption were the two other prime factors which needed to get addressed. The first generation Google TV devices were all based on the Intel’s CE4100. Despite being a highly capable platform, it suffered from a number of issues such as high silicon cost (leading to higher priced Google TV units) and unreasonably high power consumption. With Intel’s shuttering of the Digital Home Group, it was inevitable that Google and its partners would end up moving to an ARM based platform. Given that ARM has remained the architecture of choice for Android smartphones, this was also a move predicted by many.
We covered Marvell’s foray into the DMA (Digital Media Adapter) market with their ARMADA 1000 platform. Today, Marvell is officially launching the next generation ARMADA 1500 (88DE3010) SoC. They also announced their team up with Google and indicated that all the Google TV boxes at the 2012 CES would be powered by Marvell silicon.
The ARMADA 1500 (88DE3100) is the follow up to the ARMADA 1000 (88DE3010) introduced a couple of years back. The 88DE3010 is the same chip which is being used in the Nixeus Fusion XS which started shipping recently. It is also the chip used in some high end (in terms of cost) 3D Blu-ray players like the Kaiboer K860i and the Asus O!Play BD players (BDS-500 and BDS-700).
More details from Anandtech:
– Marvell’s ARMADA 1500: The 88DE3100
– Final Words: Where is Google TV Headed?
ARMADA 1500 (88DE3100) Features
The ARMADA 1500 is a powerful, all-in-one HD media SoC, ideal for driving the connected home entertainment system through blu-ray players, set-top boxes, and DTV platforms.
Features Benefits Hardware-accelerated, dual-stream multi-standard, video decode and audio decode Multi-format AV decode support enables adoption in a number of different platforms and allows playability of a wide range of content Low-power SoC Low-power consumption enables fanless design Award-winning Qdeo video processing Delivers an immersive viewing experience Integrated Marvell dual-CPU SMP cores at 1.2 GHz
[@ 1.2GHz, the PJ4B core is delivering 2.61 DMIPS/MHz performance (see below), while Cortex A9 core 2.5 DMIPS/MHz]Dual cores running in Symmetric Multi-Processing configuration for quick startup and loading times, as well as uncompromised performance for many networked, Java, and media applications Full suite of integrated peripherals (such as USB, Ethernet, HDMI, SATA, and SDIO) Allows for complete connectivity in DTV, BD, STB, and DMA applications Turnkey reference designs of connected applications Highly cost-effective products and fast time-to-market
Video content is being accessed, streamed, and viewed through more options than ever before, and streaming services like YouTube and Netflix deliver that content at various levels of quality–from D to HD. Regardless of the content source, viewers expect an immersive, high-definition viewing experience from their home entertainment system.
Marvell’s award-winning Qdeo video processing technology delivers consistently high-quality video despite the source. At the core of Marvell’s digital entertainment processors, Qdeo uses a suite of “quiet video” technologies to produce video at up to full high-definition 1080p resolution with superb clarity and accuracy. Conventional video processing can actually produce noise and distortion that are distracting on today’s high-quality displays. With Qdeo your video—from QVGA to 4K×2K—will be rendered clearer and more natural, without the typical noise and artifacts.
Benefits of Qdeo
Noise reduction:
- Per pixel compression artifact reduction removes artifacts inherent in digital video
- Per pixel video noise reduction removes noise inherent in digital video
Format conversion:
- Per pixel motion adaptive 3D de-interlacing prevents “jaggies” and eliminates feathering
- Non linear scaling enables optimal mapping to display of choice
Enhancement:
- Adaptive Contrast Enhancement (ACE) and Intelligent Color Remapping (ICR) render rich and vivid images
- Natural Depth Expansion (NDE) enhances details and sensation of depth for greater realism and super-resolution effect
- Qdeo True Color eliminates contouring seen when viewing typical 8-bit consumer video
ARMADA 1500 Software & Standards
Software Standards
Marvell’s connected home platform meets the following software standards for a complete home entertainment solution.
Broadcast
- ATSC
- DVB
- MHEG
- CI+
- ARIB
- Ginga
- Tru2Way, CableCard
Organizations
- ITU – International Telecommunication Union
- MPEG Industry Forum
- SMPTE
- Blu-Ray
- 3D @ Home
Formats
- Sensio
Protocols
- HLS
- DASH
- DLNA
- CEA-2014
- RVU
Application Programming Interfaces
- directFB
- OpenGLes
- OpenMax IL
Connected Applications
- Adobe Flash
- DivX
- DLNA
- Netflix
- Skype
- Hulu Plus
- Vudu
- Cinema Now
- Pandora
- YouTube
- Picasa
- Flickr
- OIPF
- YouView
- HbbTV
- iPlayer
- Android ICS
Software Architecture
Marvell provides a robust connected home platform to aid customers in their product development.
Marvell 88DE3100 High-Definition Secure Media Processor System-on-Chip (SoC) [product brief, Jan 4, 2012]
Product Overview
The Marvell® ARMADA™ 1500 (88DE3100) secure media processor system-on-chip (SoC) is a high-definition (HD) advanced multi-format video and audio decoder that includes two high-performance ARMv7 compatible PJ4B processors with symmetric multi-processing (SMP), a large L2 cache, and a complete set of peripherals. It decodes 2 full HD streams along with multi-channel audio and both 2D and 3D graphics pipelines that enable rich and sophisticated User Interfaces (UI) along with high performance gaming experience. It also provides support for the Blu-ray 3D specifications. The ARMADA 1500 has a dedicated secure processor that supports various DRM schemes and 4Kbit one-time-programmable memory and implements multiple crypto accelerators. Additionally, the
ARMADA 1500 integrates a video/image post-processing subsystem that implements Marvell’s award-winning Qdeo™ processing, performing per-pixel 3D noise reduction, 3D de-interlacing, scaling, natural depth expansion, intelligent color remapping, and adaptive contrast enhancement. An integrated audio post-processor enables advanced audio
algorithms such as Dolby®, DTS, and AEC for high-quality, multi-channel, and stereo audio output.Marvell’s ARMADA 1500 provides a high-performance and cost-efficient solution for IP/cable/satellite set-top boxes (STBs), feature-rich connected Blu-ray players, digital media adapters (DMAs), Google TV™, and DTV applications with 88DE6010 (Marvell’s DTV analog front-end companion chip).
Block Diagram
Fig 1. ARMADA 1500 (88DE3100) HD Media Processor SoC Block Diagram
Key Features and Benefits
FEATURES BENEFITS Hardware-accelerated, dual-stream multi-standard, video decode and audio decode Multi-format AV decode support enables adoption in a number of different platforms and allows playability of a wide range of content Low-power SoC Low-power consumption enables fanless design Award-winning Qdeo video processing Delivers an immersive viewing experience Integrated Marvell dual-CPU SMP cores at 1.2 GHz Dual cores running in Symmetric Multi-Processing configuration for quick startup and loading times, as well as uncompromised performance for many networked, Java, and Media applications Full suite of integrated peripherals (such as USB, Ethernet, HDMI, SATA, and SDIO) Allows for complete connectivity in DTV, BD, STB, and DMA applications. Turnkey reference designs of connected applications Highly cost-effective products and fast time-to-market
Applications
Marvell provides a complete go-to-market solution for IP/cable/satellite/terrestrial DTV, STB, DMA, and Blu-ray products:
- High-performance HD media processor
- Optical front-end, HDMI input, component input, tuner/demod, and wifi receiver companion chips
- Comprehensive software development kit enables fast development and customization:
– Both high-end Android-based and low-end Linux™-based solutions
– Android™ SDK
– Google TV
– Both connected applications and base TV software stacks
– DVD/VCD/CD-DA navigation
– HDMV, BD-J stack
– Ease of OSD customizationFig 4. Blu-ray Player System Diagram
THE MARVELL ADVANTAGE: Marvell chipsets come with complete reference designs which include board layout designs, software, manufacturing diagnostic tools, documentation, and other items to assist customers with product evaluation and production. Marvell’s worldwide field application engineers collaborate closely with end customers to develop and deliver new leading-edge products for quick time-to-market. Marvell utilizes world-leading semiconductor foundry and packaging services to reliably deliver high-volume and low-cost total solutions.
ABOUT MARVELL: Marvell is a leader in storage, communications, and consumer silicon solutions. Marvell’s diverse product portfolio includes switching, transceiver, communications controller, processor, wireless, power management, and storage solutions that power the entire communications infrastructure, including enterprise, metro, home, storage, and digital entertainment solutions. For more information, visit our Web site at http://www.marvell.com.
Marvell Smart TV Reference Platform [Jan 4, 2012]
Based on Google TV and Marvell ARMADA HD Media Processor
Product Overview
The Marvell® Smart TV reference platform, based on Google TV™ and Marvell’s ARMADA™ high-definition (HD) media processor system-on-chip (SoC), is available to OEMs and ODMs for designing network-connected televisions. The reference design includes Marvell’s HD media processor SoC, TV tuner, and Wi-Fi/Bluetooth connectivity chip. The HD media processor SoC is a highly integrated chip consisting of: dual high-performance (1 GHz+) ARM processors to support a PC-like web browsing experience; GPU for rendering HD graphics; secure demux engine for parsing and protecting high-value media content; multi-format HD AV decoder for decoding network AV streams; Qdeo™ processing, including automatic block/noise reduction for rendering best picture quality even for low bit-rate network content; customizable audio post-processor to support Dolby®/SRS audio post-processing routines; and peripherals such as USB, SDIO, and Ethernet. The reference hardware accepts legacy TV inputs such as RF terrestrial/cable, composite video, component video, and VGA and includes 4 HDMI v1.4 ports for capturing 3D video from BD players. One of the HDMI input port supports audio return channel to enable “one cable” connectivity with one home theater receivers. The video output from the platform can be directly connected to drive full-HD LCD panels. The platform supports multiple stereo audio inputs and outputs the processed audio to speakers or PCM/compressed audio to SPDIF/HDMI-ARC.
The package includes a DTV reference design PCB, ATSC/QAM/NTSC middleware, network applications including Google TV/Netflix®/YouTube®/Picasa®, a customizable reference user interface and documentation.
Key Features and Benefits
FEATURES BENEFITS
- Highest performing ARM v6/v7 compatible dual-CPU cores
- Fast application launch, PC-like web browsing
- Integrated with Marvell’s leading edge TV technologies:
– Clear RF
– Swift View
– Qdeo
- RF tuning performance matching legacy can tuners
- Fast switching between various analog/digital AV inputs
- High-resolution picture quality for HD, SD and low bit-rate content
- Inputs: RF, CVBS, Component, VGA, HDMI, USB, LR Audio
- Network: Wi-Fi/Bluetooth, Ethernet
- Output: LVDS, Speaker, Headphone Out, SPDIF
- Multiple AV Inputs for connectivity to legacy AV devices and to the network
- Reference design with field-proven Marvell connectivity ICs
- Lesser integration issues
- Google TV OS with marketplace support
- Network video-on-demand (Netflix, Amazon®)
- Worldwide DTV middleware support
- Customizable reference UI
- Complete system software to jump start Smart TV design and rollout products to market faster
Block Diagram
Figure 2. Marvell Smart TV System Block DiagramTHE MARVELL ADVANTAGE: Marvell chipsets come with complete reference designs which include board layout designs, software, manufacturing diagnostic tools, documentation, and other items to assist customers with product evaluation and production. Marvell’s worldwide field application engineers collaborate closely with end customers to develop and deliver new leading-edge products for quick time-to-market. Marvell utilizes world-leading semiconductor foundry and packaging services to reliably deliver high-volume and low-cost total solutions.
ABOUT MARVELL: Marvell is a leader in storage, communications, and consumer silicon solutions. Marvell’s diverse product portfolio includes switching, transceiver, communications controller, processor, wireless, power management, and storage solutions that power the entire communications infrastructure, including enterprise, metro, home, storage, and digital entertainment solutions. For more information, visit our Web site at http://www.marvell.com.
The precursor of 2012 smartphone war: Nokia Lumia vs. Samsung Omnia W in India
Updates:
Lumia 520 is the second bestseller on Flipkart, India’s Amazon.com (April 2, 2013)
| $385 | $193 | $129 | $267 |
| $105 | $27 | $250 | $28 |
but still Samsung’s entry level Andoid phone (Galaxy Y) is leading in price ($105) and #5.
– More than 221 million mobile handsets shipped in India during CY 2012, a Y-o-Y growth of 20.8%; Nokia retains overall leadership [CyberMedia Research, India press release, April 1, 2013]
Smartphone shipments cross 15 million units, 2H numbers grow 75.2% HY-o-HY; Samsung still the favourite but Sony and Indian players make their mark through differentiated offerings
According to CMR’s India Mobile Handsets Market Review, CY 2012, March 2013 release, India registered 221.6 million mobile handset shipments for CY (January-December) 2012. During the same period, 15.2 million smartphones were shipped in the country.
Table 1. India Mobile Handsets Market: CY 2012 versus CY 2011 (in terms of unit shipments)
Form Factor
Mobile Handsets
Featurephones
Smartphones
Shipments
(CY 2011)183.4
172.2
11.2
Shipments
(CY 2012)221.6
206.4
15.2
Year-on-Year Growth, CY 2012 over
CY 2011 (%)20.80%
19.90%
35.70%
Half Year-on-Half Year Growth, 2H 2012 over
1H 2012 (%)16.40%
11.30%
75.20%
Source: CMR’s India Mobile Handsets Market Review, CY 2012, March 2013 release
A comparison of overall mobile handset shipments and featurephone shipments shows a direct correlation for the India mobile handsets market rankings. Market shares are somewhat similar for the top three players across the overall market and the featurephones segment, as shown in Table 2.
Table 2. India Mobile Handsets Market: Leading Players, CY 2012 (% of unit shipments)
Player
Nokia
Samsung
Micromax
Rank – Overall
#1
#2
#3
Share – Overall (% of unit shipments)
21.80%
[~45M]13.70%
[~28.3M]6.60%
[~13.6M]Rank – Featurephones segment
#1
#2
#3
Share – Featurephones segment (% of unit shipments of featurephones)
22.50%
11.50%
6.50%
Source: CMR’s India Mobile Handsets Market Review, CY 2012, March 2013 release
Commenting on the results, Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice said, “Although we see a huge market ‘hype’ around smartphones, the fact remains that the India Mobile Handsets market is still dominated by shipments of featurephones. On the other hand smartphone shipments are growing fast. This indicates India is still a ‘new phone’ market, where featurephones contribute to the bulk of shipments compared to replacements or upgrades.”
“This propensity on the part of Indian subscribers of mobile telephony services to purchase large numbers of featurephones has paved the way for the establishment of Indian brands, which are largely focused on this segment.”
India Smartphones Market
The India smartphones market during 2H 2012 saw a rise in shipments by 75.2% over and above the 1H 2012 number, taking the overall contribution of smartphones to 6.8% for the full year. In fact, during 2H 2012, smartphone shipments stood at 8.1% of the country’s total mobile handset shipments. While BlackBerry was at third spot during 1H 2012, Sony Mobiles displaced the former if we examine numbers for the full CY 2012.
Table 3. India Mobile Handsets Market: Leading Smartphone Players, CY 2012 (in terms of % of unit shipments)
Player
Rank
Share (% of unit shipments of smartphones)
Samsung*
#1
43.1% [~6.5M]
Nokia
#2
13.3% [~ 2M]
Sony Mobiles
#3
8.2% [~1.25M]
* Smartphone shipments reported here for Samsung for CY 2011 and CY 2012 do not include shipments of ‘phablet’ (> 5″ screen size) models such as the Samsung Galaxy Note and the Samsung Galaxy Note II.
Source: CMR’s India Mobile Handsets Market Review, CY 2012, March 2013
Commenting on these results, Tarun Pathak, Analyst, CMR Telecoms Practice said, “The India smartphones segment has very distinct characteristics vis-à-vis the overall market. We believe the struggle for leadership in the India smartphones market is going to intensify through 2013 as vendors bring new form factors to market.”
“Players such as Samsung, HTC and Sony Mobiles will increasingly try to establish leadership through differentiated offerings and by promising a ‘seamless’ experience across the four consumer screens – smartphone, tablet, PC and TV. At the same time, home grown vendors such as Micromax, Karbonn and Lava will try to make a mark against their global competitors, by bringing to market powerful, yet attractively priced smartphones in an attempt to widen their appeal and grow the overall smartphone user base”, Tarun added.
Notes for Editors
This release is a part of the CyberMedia Research (CMR) Smart Mobility Market Programme.
CyberMedia Research (CMR) uses the term “shipments” to describe the number of handsets leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term shipments has been replaced by ‘sales’ in the press release, but this reflects the market size in terms of units of mobile handsets and not their absolute value. In the case of handsets imported into the country it represents the number leaving the first warehouse to OEMs, distributors and retailers. CyberMedia Research does not track the number of handsets brought on their person by individual passengers landing on Indian soil from overseas destinations or ‘grey market’ handsets. These are, therefore, not part of the CyberMedia Research numbers reported here.
CyberMedia Research (CMR) tracks shipments of mobile handsets on a monthly basis. However, as per convention, the market size is reported on a calendar quarter basis where appropriate to the context; in all such cases this refers to an aggregated number for the three calendar months in the quarter to which the press release refers.
Note that the Nokia smartphone numbers by CMR given above most probably do not include the Nokia Asha Touch “smartphones”. See their opinion about that:
Nokia Asha: Not yet a smartphone, yet is it Nokia’s “asha” for better times ahead [by Tarun Pathak from CyberMedia Research, India, Dec 18, 2012]
Almost a year ago Nokia launched its Lumia range of smartphones based on the Windows Mobile OS, alongside the Asha series. The market scenario at the time was different – Nokia was still the global market leader, despite its declining smartphones share and was banking on the Microsoft Windows Mobile OS for its new range of Lumia smartphones to reverse the declining trend in smartphones and stop, or at least slow down, the ever increasing dominance of Android and Apple iOS. But then things didn’t go as expected. Nokia continued to lose its global market share and eventually lost it mobile handsets market dominance of 14 years to Samsung in April 2012. There were two trends in the Nokia Quarterly results starting from 1Q 2012 – volume shipments of smart devices mainly dependent on the Lumia range continued to decline, whereas the shipments of featurephones led by Asha range of handsets started to show an increase.
Quarterly Performance of Nokia Devices Business
3Q 2011
4Q 2011
1Q 2012
2Q 2012
3Q 2012
Smart devices
16.8
19.6
11.9
10.2
6.3
Mobile Phones
89.8
93.9
70.8
73.5
76.6
Source: Nokia Quarterly Results,October 18, 2012
Nokia Lumia initially positioned as ‘more than a smartphone’ has received a lukewarm response from customers, when compared with the high decibel launch of Samsung’s Galaxy SIII and Galaxy Note 2, Apple’s iPhone 5, HTC’s One X etc.
On the other hand, Nokia Asha, initially positioned as ‘a cross between a featurephone and smartphone’ is receiving positive customer response globally.
In recent days, we have heard talk about the full-touch Asha series of devices being positioned as ‘smart featurephones’, but before going into the reasons for this rethinking, let us understand how exactly is a smartphone different from a featurephone. Smartphones are devices which run on evolved operating systems (Symbian S60, Windows Mobile, Linux, BlackBerry OS, WebOS, Android, iOS etc.), and have the ability to download and run applications and store user data beyond their required personal information management (PIM) capabilities. Featurephones run on a Real Time Operating System (RTOS) such as Java or BREW, and can download only Java apps without access to Android or iPhone apps.
So technically Nokia Asha doesn’t fit into the definition of a smartphone and responding to my question during a recent Nokia Talks webcast, a Nokia official confirmed the same. However, if we compare feature-to-feature, the capabilities of Asha phones can give smartphones a run for their money. Full touchscreen, cloud-accelerated Nokia browser for providing a fast and affordable internet experience, Nokia’s location based platform, online games, social networking integration and powerful processor etc., they have almost all the features a smartphone should have at an affordable price point ranging between INR 4,000-7,500.
Therefore, it is only natural for Nokia to position the full-touch range of Asha phones as smartphones. One may term it as a marketing tactic, especially in view of Nokia having a tough time in the smartphones market. Since 43% of smartphone sales in India are under the INR 10,000 price point (Source: CMR, 2012), it makes eminent sense for Nokia to push the full touch Asha devices as smartphones. So, while technically the Asha series might not qualify as a smartphone, they are smarter than many devices in the price range and may well be the lifeline that Nokia is looking for, to shore up its fortunes in the long road to recovery.
– Lumia 800 US$ 389 (INR 21,799) [July 9, 2012]
– Lumia 710 US$ 248 (INR 13,899) [July 9, 2012]
– India mobile phone sales cross 50 million mark in Jan-Mar 2012; up 9.1% YoY [CyberMedia Research, India press release, July 3, 2012]
Smartphones make up 5.3% of units sold and almost a quarter of total handset revenues
Multi-SIM handsets account for two-thirds of total sales; 3G phone sales still below 10 per cent of total sales
New Delhi / Gurgaon, July 3, 2012: The overall India mobile handsets market registered sales of 50.2 million units during January-March 2012. This was reported in the CyberMedia Research India Monthly Mobile Handsets Market Review for 1Q 2012 released today.
In the overall India mobile handsets market, Nokia retained leadership position with 23% share, followed by Samsung at second position with 14.1% and Micromax at third position with 5.8%, in terms of sales (unit shipments) during January-March 2012.
Table 1. India Monthly Mobile Handset Shipments (millions of units),
January-March 2012*
*Source: CyberMedia Research India Monthly Mobile Handsets Market Review for 1Q 2012,
June 2012 releaseOverall India Mobile Handsets Market by PriceBand
Figure 1. India Mobile Handsets Market by Price Band
* Source: CyberMedia Research, 2012
<INR 5000: <US$ 89 INR 5001-10000: US$ 89-179
INR 10001-15000: US$ 179-268
INR 15001-20000: US$ 268-357
INR 20001-25000: US$ 357-447
INR 25001-30000: US$ 447-536 >INR 30000: >US$ 536India Smartphones Market: The Shape of Things to Come
Total India smartphone sales touched 2.7 million units during January-March 2012. Samsung emerged as the leader in the smartphone segment with a 40.4% share, followed at No. 2 and No. 3 by Nokia with 25.5% and RIM with 12.3% share respectively.
Table 3. India Mobile Handsets Market: Shares of leading Vendors in Smartphones*
* Source: CyberMedia Research India Monthly Mobile Handsets Market Review for 1Q 2012, June 2012 release
In 1Q 2012, Samsung launched seven new smartphone models in India, further tightening its grip on sales in different price bands between INR 7,500 [$134] to INR 27,000 [$482]. This is the range in which the company sells its portfolio of smartphones currently. It excludes products like the Samsung Galaxy Note, which, with a 5″ screen is categorized under the category of media tablets / tablet PCs. Indian mobile handset vendors have also started aggressively widening their Android-based smartphones portfolio.
Figure 2. India Mobile Handsets Market
by Price Band in 1Q 2012:
Converging Towards Two ‘Poles’
*Source: CyberMedia Research, 2012
“As the India mobile handsets market grows in maturity, the needs of users are clearly seen to be converging around two major form factors – high-power, high-speed smartphones vis-à-vis value-plus, content-enabled featurephones. While most players are strong in a particular category, Samsung and others have been able to maintain a strong presence across the spectrum, driven mainly by innovation, quick time-to-market and a segmented approach”, stated Anirban Banerjee, Associate Vice President, Research and Advisory Services, CyberMedia Research.
“Players like Motorola and Sony have clearly chosen to stay in the ‘high value’ smartphones segment, which accounts for just 5.3% of shipments but added up to as much as 23.4% of the market value in 1Q 2012. Currently, large, international players like Nokia and RIM, as well as relatively new entrants like Micromax, Karbonn, Lava and Spice are faced with the challenge to enhance their portfolio of products, models and services, to stay relevant and profitable in the long run”, added Naveen Mishra, Lead Analyst, CMR Telecoms Practice.
India 3G Phones Market: Decline in Data Tariffs to Trigger Increase in Shipments?
Shipments of multi-SIM handset category continued its rise, accounting for as much as 67.7% of total shipments in 1Q 2012. However, even more significantly, total shipments of 3G-enabled mobile handsets in the country touched 4.7 million units during 1Q 2012 (January-March 2012). While this was a decline of (-)7.8% over the 4Q 2011 (October-December 2011) ‘festival quarter’, it was a growth of 34.3% over 1Q 2011 (January-March 2011).
“With the recently announced reduction in tariffs of 3G services by as much as 70% by leading India telecom service providers, the market for both 3G-enabled devices and mobile broadband-driven content is likely to see an upward trend in adoption in the forthcoming quarters”, stated Tarun Pathak, Analyst, CMR Telecoms Practice.
Notes to Editors
- CyberMedia Research, India uses the term “shipments” to describe the number of handsets leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term shipments has been replaced by ‘sales’ in the press release, but this reflects the market size in terms of units of mobile handsets and not their absolute value. In the case of handsets imported into the country it represents the number leaving the first warehouse to OEMs, distributors and retailers. CyberMedia Research does not track the number of handsets brought on their person by individual passengers landing on Indian soil from overseas destinations or ‘grey market’ handsets. These are, therefore, not part of the CyberMedia Research numbers reported here.
- CyberMedia Research, India tracks shipments of mobile handsets on a monthly basis. However, as per convention, the market size may be reported on a calendar quarter basis where appropriate to the context; in all such cases this refers to an aggregated number for the three calendar months in the quarter to which the press release refers.
– Lumia 800 price lowered by Nokia more than 20% to as low as US$ 471 (INR 23,490) in retail. This is said to be for the preparation of the Lumia 900 launch there. [March 3, 2012]
– Lumia 710 US$ 309 (INR 15,490) [Jan. 23, 2012]
– Nokia Lumia Momentum Map [Nokia Maps Blog, Jan 15, 2012]
If a picture is worth a thousand words, an interactive map is at least worth ten thousand words! To coincide with the launch of Nokia Lumia in USA; we launched the Nokia Lumia Momentum Map – an interactive way to check out the countries where Nokia Lumia smart phones are either available or will be coming soon. You can also check out the tweets, videos and photos from users about the Lumia series.
The content of the Momentum Map as of Jan 15, 2012:
| Country | Lumia 710 | Lumia 800 |
| Germany | Now | Now |
| Netherlands | Now | Now |
| Italy | Now | Now |
| Russia | Now | Now |
| India | Now | Now |
| Hong Kong | Now | Now |
| Taiwan | Now | Now |
| Singapore | Now | Now |
| Spain | Jan 11, 2012 | Now |
| United Kingdom | Feb 1, 2012 | Now |
| USA (+ Lumia 900 “in coming months”) |
Jan 11, 2012 | Coming Soon |
| France | n.a. | Now |
| Austria | Coming Soon | Now |
| Hungary | Jan 20, 2012 | Jan 20, 2012 |
| Greece | Jan 21, 2012 | Jan 20, 2012 |
| Portugal | Feb 2, 2012 | Jan 26, 2012 |
| Switzerland | n.a. | Jan 13, 2012 |
| Denmark | n.a. | Jan 20, 2012 |
| Sweden | n.a. | Jan 23, 2012 |
| Norway | Feb 1, 2012 | Feb 1, 2012 |
| Canada | Feb, 2012 | Feb, 2012 |
| Belgium | Mar 1, 2012 | Feb 1, 2012 |
End of Updates
Windows Phone 7.5 (Mango) smartphones are already in heavy competition between Nokia and Samsung on the Indian market. The current mid-range retail price is ~$340 for both companies as shown below, while the lower end premium Lumia 800 is without competitive offering from Samsung side, yet it already costs only $526 and up. Note that in the first half of 2012 even these offerings will likely to go down with Lumia 710 (and Samsung Omina W) becoming a mass market smartphone in the range of $200-250, while the Lumia 800 a higher end mid-range smartphone with a price tag of $400-450. This is also proven by a companion post The new, high-volume market in China is ready to define the 2012 smartphone war [Jan 6, 2012].
(After the details about the specifics of Nokia Lumia offerings please find as well two recent article excerpts about the ongoing fight between the two companies on the Indian market. Product information is from corresponding company product sites in India: Lumia 800, Lumia 710 and Omnia W. Lumia 800 is currently sold for $529 [listed for $899] on Amazon in USA, while in Germany for € 398 ($520) [listed for € 499 ($652)]. Lumia 710 price on Amazon in Germany is € 315 ($411) [listed for € 319 ($417)]. All Euro prices are inclusive German VAT! Note as well that Omina W is available as Focus Flash in the USA for $199 [listed for $299] unlocked as the lowest retail price.)
While all the advantages are shown in red ink above, the biggest advantages for Lumias are:
– The leading ClearBlack display technology from Nokia [Dec 18, 2011]
– Corning Gorilla Glass (wikipedia article)
– Best practice industrial and user experience design – Nokia and Microsoft [Dec 17, 2011] where an absolutely leading edge industrial design achievement of “seamless design with curved glass and one-piece body made of polycarbonate plastic“ of Nokia N9 has been re-applied by Nokia for Lumia 800 as well. More understanding of that you could see in this Nokia N9 Journey [nokia, Oct 24, 2011] video:
– Nokia Lumia 800 Uncovered: Battery Life [nokia, Nov 16, 2011]
There is also significant advantage in the bundled cloud services described in Nokia Lumia (Windows Phone 7) value proposition [Oct 26, 2011] as the “Three Unique Differentiators”:
– Free Nokia Music and MixRadio
– Free Navigation
– Free ESPN Sports Hub
The latter is not available in India (obviously) but something similar may be introduced later, designed especially for India’s sport fans.
Music and Entertainment – Nokia Lumia 710 [nokia, Jan 2, 2012]
Nokia Lumia Presents: Little Amazing Show – Episode 6: India [nokia, Jan 3, 2012]
Also check out our other Little Amazing Shows:
Episode 1: Berlin http://nokia.ly/vTphrR
Episode 2: London http://nokia.ly/u8uj0G
Episode 3: Madrid http://nokia.ly/uWAYMy
Episode 4: Night http://nokia.ly/uzwtJq
Episode 5: Paris http://nokia.ly/uwWYCv
For more information on Nokia Lumia visit http://nokia.ly/rZWC93
Nokia banks on Lumia to be game changer in smartphone mkt [Jan 3, 2011]
Over the last year, Nokia’s fortunes took a turn for the worse, with its market share sliding downwards, losing its number one position in smartphones to Samsung, both, globally and in India. CNBC-TV18’s Anuradha Sengupta met Nokia’s managing director D Shivakumar and got him talking on why its newest phone, its first in collaboration with Microsoft – the Lumia will be a game changer for the Finnish company.
Q: What makes the Lumia a game changer?
A: When we made this announcement most people thought it was a defensive kind of a move, but in the last nine months it has completely realigned the ecosystem in telecom. So it has been a big game changer, not just for Nokia, but for everybody out there in the ecosystem. Nokia is giving it’s very best in terms of promoting it, in terms of the look and feel of the product, in terms of what’s available on it and more importantly in terms of the local apps that we have in India for the Lumia 800 and 710.
Q: Will the Lumia’s success be a make or break for Nokia’s future leadership position in the smartphone category?
A: I would say making Nokia Lumia work is plan A. Plan B is making Nokia Lumia work.
Q: I have been hearing statements that you have made a reaction to comments that when it came to this end of the market, the dual SIM card phone was a game changer and that is where you have admitted in interviews and conversations that it was a mistake, that Nokia did not cotton on to it. Why was this?
A: The early signals we picked were more than three years ago and we didn’t even say dual SIM, we actually talked of triple SIM. We could see it coming. Technology is global in nature, especially in this category. No one country can give you sufficient volume to build your own variant because of 17 operators, because of the price war between the operators led to the concept of dual SIM, it was not seen in most other places.
Doing a dual SIM phone for an operator buying anywhere else in the world would be like waving a red flag. It’s a host of factors. It has nothing to do with not reading the market or not seeing the consumer.
Samsung ambushes Nokia in smartphone war [The Economic Times [India], Jan 2, 2011]
In a packed theatre, scores of excited movie buffs sat through a long march of commercials patiently, but the organisers were dismayed. It was an exclusive premier of SRK-starrer Ra.One for mobile phone maker Nokia’s premium users at PVR Select City Walk mall in Delhi, but the advertisements that had been running for the previous few minutes were of Samsung mobile!
That was in October. Two months later, when Nokia rolled out Lumia cabs in Bangalore as part of its biggest marketing drive in the country to promote its first Windows smartphone, Samsung brought out its own Omnia cab and stationed it outside the Lumia showroom for a few days.
Analysts call it ambush marketing, Samsung says it’s not. Whatever, but the cut-throat competition between the country’s top two mobile handset players looks like the old Cola War between Coca-Cola and PepsiCo and refreshes memories of Pepsi’s ‘Nothing official about it’ campaign during the 1996 cricket World Cup that introduced the concept of ambush marketing in India.
“We do not acknowledge, react or engage in ambush marketing,” a Nokia spokesperson says. “We believe in responsible marketing, where we will disclose more than what is required to our consumers, as we did in the case of the minor software glitch in Lumia 800.”
Samsung denies ambushing Nokia, and says both the examples were part of independent marketing initiatives. “We were running a media innovation in October for tablets wherein all screens at Ambience Mall PVR and Inox in Mumbai showed the ads,” a Samsung spokeswoman says.
ALL IS FAIR IN LOVE & WAR
Samsung has emerged the most aggressive mobile handset maker over the past couple of years. It pipped Apple as the world’s top smartphone player during the July-September quarter last year and in India, GfK data suggests Samsung may have already overtaken Nokia as the largest smartphone vendor in value terms, thanks to the rising popularity of its Google Android phones led by the Galaxy range.
The marketing war in India has intensified after Nokia rolled out its first Windows-based smartphone, Lumia, last month. Samsung has started pushing its own Windows smartphone Omnia, launched more than a year ago, harder.
An email comparing Lumia 800 and Omnia W features and concluding ‘Why donate 9,000 extra to Nokia’ is in circulation. While Samsung denies any connection with the mail, Nokia says ambush marketing is not about deriding the other brand. “Ambush marketing, if done in a creative manner, appeals to the consumers,” says a Nokia spokesperson. “It’s not a crude attack on the rival.”
Some marketing experts believe Samsung is playing it smart. “Competition is all about being opportunistic and scoring a goal when the rival is least prepared. And that’s where Samsung has proved to be a better player,” says Saurabh Uboweja, director of brand consulting and design firm Brands of Desire.
Even if customers think Samsung played the smart Alec, it won’t hurt the brand as the ambush creates the perception of a smart, witty and on-the-go brand, says Uboweja.
“It’s much like the customers today who don’t feel guilty about pulling a leg or playing a prank on their peers,” he adds.
RULES OF AMBUSH
Former advertising professional and chick lit writer Anuja Chauhan says focused ambushing is better than rapid-fire ambushing. “It makes more sense to keep it (ambush) more informative and publicise it,” says Chauhan, who came up with the ‘Nothing official about it’ tagline for Pepsi in 1996.
The aim of the ambush is to leverage the strength of the competitor. It has to be smart and not say derogatory things about the competitor, she says. An independent analyst says Samsung’s strategy won’t affect Nokia.
“Even in a war, ambush is the recourse of an upstart, and not of the ruler,” says the analyst, requesting anonymity. “At best, ambush can be a tactical move. But it won’t hurt Nokia.”
YLR Moorthi, professor (marketing), IIM-Bangalore, says ambush marketing somehow speaks of a company not confident of holding out in the open. “Samsung is a challenger in the mobile market in India. So, they might be seeking out opportunities to hurt Nokia,” he says.
And it has managed to bridge the gap with Nokia considerably in the smartphone segment, which accounts for some 8% of the 213-million Indian handset market. According to latest IDC figures, Nokia accounted for 35.3% of all smartphone shipments in the country during the July-September quarter last year, followed by Samsung at 26%.
In the overall mobile phone market, the market shares are 31.8% and 17.5%, respectively, for Nokia and Samsung. Deepak Kumar, research director (telecommunications & mobile phones) at IDC India, says the smartphone landscape in India will remain fluid for the next couple of quarters.
“The picture would start becoming clear in the second half of 2012, when the various operating system platforms would have mostly unfolded their plays across a variety of hardware,” says Kumar.
Nokia to launch Windows-based Lumia in India today [The Times of India, Dec 16, 2011]
Nokia has unleashed its biggest-ever marketing campaign in India for the launch of its Windows-based smartphone Lumia on Friday, so as to keep itself relevant in a market being swarmed by Google Android phones such as Samsung Galaxyrange.Called The Amazing Everyday, the campaign includes impromptu dance performance by a foreign troupe in Mumbai; a luxury helicopter ride for consumers in Bangalore, Hyderabad and Chennai; exclusive premiere for pre-bookers with tennis star Sania Mirza at Ambience Mall in Gurgaon late on Thursday; a mega musical event in Delhi on Friday, and toll exemption for more than 15,000 cars at DND Freeway connecting Delhi and Noida on Friday, among several others including aggressive advertisement across different media platforms, to connect with the young consumers across top cities.”It’s a gamechanger for us,” says Nokia India Marketing Director Viral Oza. “We have redefined what we mean to the consumers.” Analysts call it a desperate attempt to reclaim ground in the smartphone market. “Nokia is desperate to make Lumia work,” says Saurabh Uboweja, director of brand consulting and design firm Brands of Desire.”If Lumia flops, Nokia is likely to become conservative in marketing.” Lumia is Nokia’s first serious offering in smartphones comparable to Apple iPhone and top Android phones of Samsung, HTC and Motorola. And the Finnish firm, which still dominates the Indian handset market with a 30% share, is leaving no stone unturned in its bid to make Lumia a success.Apart from an extensive experiential marketing, the handset major rolled out an internal campaign for its employees from December 12-16. So, it was WOW Monday for Nokia staff, who discovered a giant life-size Lumia in office and were asked to tap on it to get gifts such as chocolates, laptop stickers and Rubik cubes.On Kinetic Tuesday, scooties were placed around office for employees to have fun rides; on Surprise Wednesday, employees went around office hunting for magic boxes; and they put on their dancing shoes on Foottapping Thursday.On Friday, the officewill remain closed and all employees will be in the market to attend the big launch events. Abhishek Chauhan, senior consultant (ICT practice) at Frost & Sullivan, says Nokia’s first Windows-based smartphone will get a momentum from the extensive marketing campaign.”But the momentum can be sustained only if the product works,” he says. And, not many experts see Lumia as a game changer. “Lumia might pose serious competition, but it’s definitely not a game changer,” says Uboweja of Brands of Desire.”There is nothing so exciting in the product that is way beyond or different from other smartphones.” Experts are particularly critical of Nokia’s decision to use only Symbian and Windows platforms for its phones, and leave the world’s most popular Android OS out.This is the first product under the Nokia-Microsoft partnership and the stakes are high for Nokia. “Nokia may get the knockout punch if Lumia fails to inspire consumer imagination,” says Uboweja.
India Handset Shipments, Vendor Market Share, Strategies and Key Trends Q3’2011 [Research and Markets report release announcement, Jan 4, 2012]
This report provides an in-depth assessment of handset shipments, vendor market share, strategies and key trends in Q3’2011 for the mobile handsets industry in India. Mobile handset shipments in India have been increasing and they were highest in 2010 with 146.93 million units. The shipments in 2011 are expected to reach all time high as the shipment for 3 quarters in 2011 is 125.32 million units. By the end of Q4’2011, a yearly figure of 162 million units is expected.
India has been one of the major players in the Asia Pacific handset shipments and since 2009 India has been able to capture more than 20% of the overall Asia Pacific shipments, with a market share of over There has been quarter on quarter growth in the handset shipments in India barring a few exceptions in two quarters.
Local manufacturing has been very beneficial for mobile handset makers in India and many Indian players are manufacturing the product locally. All the other players, who do not have the local manufacturing, are planning to start the manufacturing to get away with the problems of currency exchange rates and supply side spikes.
Nokia has been the top player in the Indian mobile handset market and it has achieved a market share of 29.44% in 2011 for all the three quarters. Nokia has been losing its share to new entrants and local players in the Indian market. Samsung is coming strongly and it is in the second place with 14.34% market share. The share of Samsung is up by 14.63% from 2010. Though all the players are trying to gain market share but still Nokia is way above all of them and it will take a long time before anyone else can take the lead position. Local playersMicromax, Maxx, Lava and Videocon are gaining market share and most of them have launched low cost phones with features such as dual-SIM, long battery life etc. Local players also have the advantage of local manufacturing.
Smartphone sales to double in 2012 [The Times of India, Jan 5, 2012]
… smartphones are expected to double sales this year from nearly nine million units, and lead the growth in the segment.
Smartphones have grown from a 2% share to 6% of the overall mobile market, estimated at 150 million units. Priced in the range Rs 6,000 to Rs 40,000, smartphones have witnessed a deep penetration not only among business executives, but also among youth for on-the-go entertainment and functional use.
“Smartphones and convergence devices like the Galaxy Note and tablets are showing a strong adoption in the market linked with the growing consumer need for staying connected with their friends /family /work, while being on the move as well as personalizing them by downloading applications”, says Ranjit Yadav, country head, Samsung Mobile & IT.
Samsung, which has a portfolio of 13 smartphones across platforms, emerged as the leader with the largest value and volume market share in November.
Factors which have spurred growth in these devices are affordability and availability across operating platforms – Windows, Android and bada. Industries are increasingly applying mobile services in banking, manufacturing, retail, hospitality and healthcare, while automotive, logistics and consumer goods companies are using them to streamline inventory management, track demand, and manage shelf space.
The market dominated by Samsung, Nokia and RIM is expected to get more crowded with the entry of Chinese and other domestic companies this year.
Shrinking capital investment in the worldwide LCD industry
Updates: Samsung board approves LCD business spin-off [Feb 21, 2012]
Samsung Electronics has announced that plans to spin off the company’s LCD display business have been approved by its board of directors. The new body will be 100%-held by Samsung, concentrating on developing future display technologies such as OLEDs.
“The display market is undergoing rapid chances with OLED panels expected to fast replace LCD panels to become the mainstream. Amid this structural change of the display industry, adopting measures for change and innovation, including business restructuring, are essential to improve our competitiveness for our display business,” Samsung said in a statement.
The spin-off is scheduled to take effect on April 1, 2012, subject to approval by company shareholders, according to Samsung.
Samsung indicated that running its LCD unit separately will also allow it to make investment and other business decisions efficiently, while strengthening its technological capability and competitiveness.
Tentatively named Samsung Display Company, the new company will be built with paid-in capital of KRW750 billion (US$667.8 million), Samsung disclosed. Going forward, the entity will consider adopting various restructuring measures including a merger with Samsung Mobile Display (SMD) and S-LCD, Samsung indicated.
Samsung’s display panel unit – including its LCD business and subsidiary SMD – reported KRW750 billion [US$667.8 million] in operating losses for 2011, while its other businesses stayed profitable. The firm saw its overall operating profits slip 6% to KRW16.25 trillion [US$14.5 billion] in 2011.
Samsung also makes memory chips and mobile phones.
– Samsung to invest more into display technologies [Feb 15, 2012]
Industry sources indicated that Samsung Electronics continues to expand its TV product lines and is aiming for smart TV shipments to reach 50 million units in 2012. In particular, Samsung may invest up to KRW6.6 trillion (US$5.9 billion) into LCD display products.
LG also plans to introduce OLED TV products at the end of 2012. The market believes LG will adopt white OLED display technology.
Industry sources noted that Samsung will likely focus on producing OLED TVs after merging Samsung Mobile Display into the group.
Taiwan-based panel maker AU Optronics (AUO) also has OLED technology. However, the firm indicated that large-size OLED panels will only be produced in small amounts. The firm will focus its OLED technology towards small- and medium-size products such as smartphones and tablet PCs. AUO showcased a 32-inch OLED TV at the end of 2011.
AUO added that yields from producing large-size OLED panels continues to be a problem. Currently, the price of OLED TVs is still quite high. Taiwan-based TV brands believe that low-priced models will continue to take over the TV market in 2012, hence it is unlikely for consumers to try out OLED TVs while the price is still high.
– China government reportedly plans to raise import tariffs for LCD panels [Feb 6, 2012]
The China government plans to raise import tariffs for LCD panels by 3-5% in the second quarter of 2012 in order to safeguard the development of the domestic flat panel industry, according to industry sources.
While acknowledging the speculation, most Taiwan-based panel makers stated that they have not heard any official announcement from the China government and expect the new tariff policy to become more clear in May.
If the new tariffs are realized, China-based flat panel makers BOE Technology and China Star Optoelectronics Technology (CSOT) will benefit from the adjustment as the two companies are ready to ramp up their output this year, the sources commented.
The possibility is high for the China government to raise tariffs for LCD panels at a time when its 8.5G lines begin volume production and domestic 10G lines have gradually been established, Jason Hsuan, chairman of TPV Technology, said earlier.
See also the updates as of January 4, 2012 in the ending part of this post.
End of updates
Digitimes Research: Samsung may cut LCD panel orders for Taiwan after Sony exit from S-LCD [Jan 2, 2012]
Sony has been cooperating with Samsung Electronics on the TFT LCD business since 2004 when the Japan vendor was optimistic about the growth of the LCD TV market. Large-size panel makers in general were able to achieve gross margin of 20% and some even had 35% in the period between second-half 2003 and first-half 2004. This further hardened Sony’s determination to invest in large-size LCD TV panel production, forming a joint venture, S-LCD, with Samsung in April 2004.
But the price of LCD TVs and related panels have been dropping rapidly and growth of the market is also slowing down. Accumulated loss for Sony’s TV business unit has reached JPY650 billion (US$8.4 billion) since 2003. Hence, lowering the cost of procuring panels and the cost of running S-LCD has become a priority.
Due to the loss incurred by the TV business unit and the rising popularity of smartphones, Sony decided to buy back all shares of Sony Ericsson to expand its own smartphone department, but at the same time exit the cooperation in S-LCD. The departure from S-LCD can help Sony decrease losses and obtain a certain amount of cash.
Taiwan firms have seen Japan vendors such as Sharp, Panasonic, Toshiba and Sony increase panel procurement and TV orders. Sony may now decrease the amount of panel procurement from Samsung, and rely even more on Taiwan suppliers. As for Samsung, it is possible that it may move one of S-LCD’s 8.5G production lines to Suzhou, China to avoid tariffs.
Samsung is the world’s largest LCD TV vendor. In 2011, about 40% of its TVs used LCD panels from AU Optronics (AUO) or Chimei Innolux (CMI). So once Sony decreases the amount of panel procurement from Samsung, it is predictable that Samsung will decrease the number of panels procured from Taiwan-based panel makers. Therefore, Sony’s exit of S-LCD cooperation is not completely beneficial to Taiwan-based firms.
Reinvent the display–again [Dec 27, 2011]
By Mary Lou Jepsen, Founder and CEO, Pixel Qi (as told to Barb Darrow)
Mary Lou Jepsen could be called the queen of screens. Her pioneering work on computer displays took her from graduate studies in holography at MIT and optical science at Brown to MicroDisplay to Intel to One Laptop Per Child. Today, she is the founder and CEO of PixelQI, where she works on creating energy-stingy, bright, and lightweight screens for laptops and smaller devices, including phones. In her view, the screens are not an after thought, they are key to the user experience.
The LCD industry is in meltdown. The losses are huge and have been for the last five years or so. It’s unclear how some of the large companies are going to make it through.
The recession’s different in the hardware industry. I think it’s much worse today than in 2008 and early 2009. For the tier one companies, it’s not about the hardware anymore. It’s abouthardware, software, content. And content suppliers are king right now. A lot of the hardware suppliers won’t survive unless they restructure. It’s a bit like the airline industry. Many of the airlines we fly are bankrupt. We’re dealing with that kind of scenario. They all make the same products and compete on price. You can only do that for a number of years before the consequences get worse and worse. E-ink stands alone, as a category that is doing relatively well.
In 2011, it became apparent to the executives that they need to do something different. That made our life easier at PixelQI. Now we can get into the factories. Before it was a struggle, with us trying to say, “We know more about designing an LCD than you do.” They’d look at us and say, “How many people are you? We’ve got 50,000 people. Where’s your fab? How many engineers do you have?” For me to say, “Well, my engineers have Ph.D.s from MIT and Stanford” — they don’t care about that.
Over the course of our company’s life, we’ve shipped three million units, including the One Laptop Per Child units. No one’s ever done that before for a novel display company. It usually takes decades. We’ve shown our stuff can be mass-produced in volume and deal with the price structure inside existing factories.
We may move into the cell phone space next year, but for that we need to demonstrate volume in multiple fabs, because the volume in cell phones is so large.
…
One challenge for next year is whether the industry, our customers, find an interesting tablet that isn’t just like the iPad but cheaper. Certainly Amazon is making a go of it. The competitive landscape has been tough on our big customers, the ones in Best Buy who compete with Apple. There are a lot of products that haven’t made it.
We’re also working on some displays that will be rollable, flexible, put anywhere displays, and look better than OLED and don’t need power cables or data cables. That’s pretty cool, because then you can solve some problems in portable computing. With rollable displays you can look at more data. You can write notes in one area and view things in other areas. Digital signage needs it. TV needs it.
LCD is a bit like low-end DRAM these days and it doesn’t have to be. There’s so much more we can do to use it like we use
DCMOS. With what we’re doing, we’ll show you that you don’t need batteries. Or it might be more like a watch where you might change a small battery.I’ve also been thinking about the way we perceive images. When you see something really striking, it feels like it’s burnt on your retina. There’s some data that suggests that it kind of is. Not the retina exactly, but right behind it, on the LGN [lateral geniculate nucleus]. There’s research that shows that it’s possible to extract that information, suck it out. Two thirds of our brainpower is allocated to processing visual images. What are they? Do they look like what we think they are? Can we get those out to people? How will communication change? Will it be better, worse? Will it shock people? In the ultimate future of display technology, there is no display. We will communicate with images that are in our minds already.
Mary Lou Jepsen of Pixel Qi at TEDxTaipei [May 9, 2011]
You have to consider, while it has been 23 months ago that I [i.e. Charbax] published my first Pixel Qi interviews from Taiwan (2), (3), (4), (5), (6), (7), (8), (9), (10), (11), (12), (13), (14) while that might sound like a long time, in the display industry, 2 years is peanuts. Things move rather slowly there. Since then, there has been an economic crisis and a sort of re-focus from netbooks to tablets, although netbooks have sold more than 100 million units in 3 years, the display investments are focused on tablets. The display business can be considered to be the worlds biggest non-profit industry, the 5 biggest LCD makers who produce 90% of the worlds LCDs, produce for $120 Billion in screens every year but can only make small profit margins out of that because of the strong competition and the large volumes shipped. Those companies that produce the worlds LCD screens have very high costs, very high risks, little flexibility. Let’s hope Pixel Qi has amply well convinced the big LCD makers like Quanta, CPT, Chi Mei, Samsung, LG, Sharp, Sony, Foxconn, let’s hope that they have all signed with Pixel Qi and that they are all right now in the process of tuning the mass manufacture of millions of these screens for all the worlds upcoming Chrome OS notebooks, ARM Powered Macbooks, Kindle4s, iPad3s, a solution for using the interactive UIs of Android on all the worlds e-readers. It would also be nice to double the battery runtime and improve outdoor readability on all the worlds Smartphones using Pixel Qi.
More information:
– Pixel Qi’s first big name device manufacturing partner is the extremely ambitious ZTE [Feb 15, 2011]
– Pixel Qi’s second investment round concluded by the 3M investment [Sept 19, 2011]
– Reflectivity/Sunlight readability category of posts on this blog (14)
Anticipated Tablet Growth Alters TFT LCD Manufacturing Strategies, NPD DisplaySearch Reports [Dec 13, 2011]
In response to falling large-area TFT LCD panel prices in 2011, panel makers have minimized their 2H’11 production, but preparation for 2012 models and gradual clearing of supply chain inventories are encouraging panel makers to take a more positive stance in their production strategies. According to the NPD DisplaySearch Quarterly Large-Area Production Strategy Report, global TFT LCD glass input peaked in Q2’11, achieving a record 42.1 million square meters, but then fell to 36.5 million square meters in Q3’11, and is expected to reach 37.8 million square meters in Q4’11.
In Q1’12, panel makers are expecting to increase glass input by 5%, to 39.8 million square meters. The forecast capacity utilization is 77% in Q1’12, which is 7% higher than previously expected. This is partly based on expectations that prices have bottomed out in this cycle. Also, panel makers are planning for new models, such as larger size multi-function monitor panels, ultra-slim notebook PC panels, new TV panel sizes including 39”W, 43”W, 48”W and 50”W with cost effective CCFL and LED backlights, and slim bezels. However, with 2012 market demand still unclear, panel makers foresee the possibility of adjusting capacity utilization again in Q1’12.
Table 1: Global TFT LCD Glass Input by Application (Million m²/Quarter)
|
Application
|
Q1’11
|
Q2’11
|
Q3’11
|
Q4’11
|
Q1’12
|
|
LCD Monitor
|
7.9
|
9.2
|
7.8
|
7.5
|
8.1
|
|
LCD TV
|
22.8
|
25.4
|
21.6
|
23.3
|
24.4
|
|
Notebook PC
|
3.7
|
4.3
|
4.0
|
3.9
|
4.0
|
|
Tablet/Mini-Note PC
|
0.7
|
1.0
|
1.1
|
1.2
|
1.4
|
|
Small/Medium
|
2.0
|
2.0
|
1.9
|
1.8
|
1.9
|
|
Others
|
0.1
|
0.2
|
0.1
|
0.1
|
0.1
|
|
Total
|
37.2
|
42.1
|
36.5
|
37.8
|
39.8
|
Source: NPD DisplaySearch Quarterly Large-Area Production Strategy Report
According to Shawn Lee, Senior Analyst for NPD DisplaySearch, “Increasing production does not necessarily increase shipments, as panel prices are close to cash costs in many cases. However, improved inventory and price outlooks, as well as the launch of new panel models, are leading panel makers to be more optimistic.” Lee added, “Other factors leading to the increased production forecast include the need to increase utilization rates in order to cover depreciation costs, and the fact that new panel producers in China are starting to ramp up their fabs, contributing to the increased input. Lee concluded, “After a long oversupply period, panel makers are still cautious about glass input and utilization rates, and they do not plan to increase utilization to more than 80% in Q1’12.”
Tablet Panel Production on the Rise, While Mini-Notes Slide
In mobile PC applications, panel makers plan to decrease production of mini-note PC panels while increasing production of tablet PC panels, with area production of tablet PC panels expected to double from Q1’11 to Q2’11. Panel makers are also reshaping their tablet PC panel production strategies, with Sharp using its Gen 8 fab to produce tablet PC panels with oxide TFT backplanes, and Samsung, LG Display, and Sharp producing tablet PC panels with more than 200 pixels per inch.
Other panel makers, including AUO, Chimei Innolux, BOE, CPT and HannStar, are planning to apply more production resources to tablet PC panels in 2012. Although Gen 5 and smaller fabs will mainly produce mini-note and tablet PC panels, more than half of these will be produced in Gen 6 and Gen 8 starting in Q1’12.
Table 2: TFT LCD Glass Input for Mini-Note and Tablet PC by Generation (Million m²/Month) [emphasis in red is mine]
|
Generation Fab
|
Q1’11
|
Q2’11
|
Q3’11
|
Q4’11
|
Q1’12
|
|
Gen3.5
|
10.8%
|
13.0%
|
8.1%
|
5.9%
|
0.1%
|
|
Gen4
|
1.4%
|
0.4%
|
0.1%
|
0%
|
0%
|
|
Gen5
|
83.9%
|
83.9%
|
74.1%
|
57.1%
|
49.4%
|
|
Gen6
|
3.2%
|
3.2%
|
17.7%
|
16.8%
|
10.1%
|
|
Gen8
|
0.7%
|
0.7%
|
0%
|
20.3%
|
40.5%
|
Source: NPD DisplaySearch Quarterly Large-Area Production Strategy Report
The NPD DisplaySearch Quarterly Large-Area Production Strategy Report offers the industry’s most complete view of large-area panel production by analyzing panel makers’ quarterly production plans. Subscribers receive production plans by application in different generation fabs, with granular detail down to the size by aspect ratio and by country. With 100% coverage of panel makers, the Quarterly Large-Area Production Strategy Report provides reliable information and insight needed to evaluate production strategies, understand current capacity, spot key supply trends before it is too late and manage inventory. Please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan for more information.
About NPD DisplaySearch
Since 1996, NPD DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. NPD DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with The NPD Group, its parent company, NPD DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on NPD DisplaySearch analysts, reports and industry events, visit us at www.displaysearch.com. Read our blog at www.displaysearchblog.com and follow us on Twitter at @DisplaySearch.About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit www.npd.com and www.npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.
Low Temperature Polysilicon and IGZO Production Forecast to Skyrocket 150% in 2012 [Dec 19, 2011]
Adoption of High Mobility TFT LCD Backplanes in the iPhone and iPad Create a New Paradigm in FPD Manufacturing
Santa Clara, California, December 19, 2011—The explosive growth of smart phones and tablets has made high performance TFT technologies, particularly LTPS (low temperature polysilicon) and IGZO (indium gallium zinc oxide), critical to production of the high resolution displays used by these devices. These TFT technologies employ high mobility semiconductor materials, which allow panel manufacturers to shrink TFT dimensions and increase light transmission. LCDs with greater than 230 ppi (pixels per inch) resolution, such as Apple’s Retina Display, are enabled by high transmission because it minimizes power consumption, allowing mobile devices to run longer without recharging.
According to the NPD DisplaySearch TFT LCD Process Roadmap Report, high mobility backplane production is forecast to grow 150% from 5.6 million square meters in 2011 to 14.1 million square meters in 2012. Drivers for this tremendous growth include multiple Gen 5 and larger LTPS fabs starting production in 2012, as well as expected IGZO production on existing lines by Sharp, LG Display and Samsung.
Figure 1: Manufacturing Capacity Devoted to High Resolution Backplane Production
Source: NPD DisplaySearch TFT LCD Process Roadmap Report
“Smart phones, tablets and cost reduction are expected to be the key drivers pushing the FPD industry in 2012,” stated Charles Annis, NPD DisplaySearch Vice President of Manufacturing Research. “With FPD profitability under extreme pressure, LCD makers are focusing development efforts on rapidly-growing mobile segments and a wide array of cost reduction strategies. Because of this, high mobility backplanes, optical alignment, high resolution lithography and advanced LC modes are expected to be some of the most important manufacturing technology trends over the next year.”
All of these technologies target increasing panel transmission. With only about 4-9% of illumination generated by LCD backlights making it to the front of screen, very powerful light sources are required to meet LCD brightness specifications. In addition, backlight units are the single most expensive components in large-area LCD modules. Thus, by increasing transmission, panel makers can trade off power consumption and costs.
“However, a lot of know-how and proprietary technology are required to successfully increase transmission without sacrificing yield. Panel makers and their suppliers are racing to create competitive advantages through manufacturing technologies to increase profitability in 2012,” Annis added. “Any technology, such as IGZO, that may simultaneously lower costs while improving performance offers a double competitive advantage to panel makers, and potentially can create a new standard in FPD manufacturing.”
The new NPD DisplaySearch TFT LCD Process Roadmap Report offers a unique and unprecedented guide to these rapidly evolving FPD manufacturing technologies. The report provides technical discussions, process flows, production status by maker, adoption forecasts for 57 technologies and analysis of benefits, opportunities, negatives and challenges. Additionally, LCD cost and performance specifications for manufacturing technologies are projected through 2016.
For more information about the new NPD DisplaySearch TFT LCD Process Roadmap Report please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan for more information.
Apple to utilize IGZO panels for its new products [Dec 30, 2011]
Apple is expected to push forward the adoption of IGZO (indium gallium zinc oxide) flat panels, instead of IPS (in-plane switching) panels used currently, for its next-generation mobile display products, according to sources in Apple’s supply chain.
Starting with the new iPads, Apple will utilize IGZO panels from Sharp in order to upgrade the display resolution of the new tablets to full HD level, the sources indicated.
To enter the supply chain of iPads, Sharp has switched some of its capacity for large-size panels to the production of small-size panels for smartphones and tablet PCs, said the sources, adding that Sharp will also continue to roll out its Galapagos tablet lineup in 2012 using IGZO panels.
Most Taiwan-based flat panel makers are capable to produce IGZO panels, but the yield rates of such panels still remain a major concern for the makers, said the sources.
Digitimes Research: iPad pricing to change tablet game [Jan 3, 2011]
Market watchers have mostly expected Apple to follow its traditional pricing strategy for its next-generation tablet device, which is likely to start from US$499 with the present iPad 2 to drop to US$399. But if Apple releases two versions of the new iPad, as reported by Digitimes, the vendor’s pricing strategy may change.
Sources from Apple’s supply chain have claimed that there will be two versions of the new iPad, one targeting the high-end segment and the other the mid-range. Digitimes Research believe the two new iPad models will both be equipped the A6 processor with high-end model coming with a high resolution panel (2048×1536) and the mid-tier model featuring the same grade of panel as iPad 2 (1024×768).
With the existing iPad 2, the Apple tablet series may cover all price segments – from entry-level to high-end. Apple’s pricing strategy for its iPad series is crucial to the tablet market. It remains to be seen at what price level Apple will set its entry-level iPad. For Wi-Fi only models, US$299, US$349 or US$399 may all be possible.
Currently, the non-Apple camp is maneuvering in the US$199-399 range. If Apple drops its iPad price to US$299, it could seriously affect the non-Apple camp’s pricing strategy and even Amazon’s Kindle could also be affected.
Apple to unveil two versions of next-generation iPad in January, sources claim [Dec 29, 2011]
Apple is set to unveil its next-generation iPad – which will come in two versions – at the iWorld scheduled for January 26, 2012, according to sources at its supply chain partners. The new models will join the existing iPad 2 to demonstrate Apple’s complete iPad series targeting the entry-level, mid-range and high-end market segments, the sources claimed.
The iPad 2 will be competing directly with Amazon’s kindle Fire in the price-sensitive market segment, while the new models will focus on the mid-range and high-end segments respectively, the sources said.
Apple officials declined to comment.
Instead of the previously-rumored 7.85-inch, the upcoming iPad models will still feature 9.7-inch screens but come with QXGA resolution (1,536×2,048 pixels), the sources indicated. Dual-LED light bars are designed for the new iPads to strengthen the brightness of the panels, the sources added.
Sharp will be the major panel supplier for Apple’s next-generation iPad series, while Samsung Electronics and LG Display are also responsible for a part of the orders, the sources said. Minebea, from which Sharp sources backlight units (BLUs), has accordingly entered the supply chain for the new iPads, the sources pointed out.
Apple continues to contract Samsung to manufacture its quad-core A6 processors, which will be used in the next-generation iPads, the sources revealed. The existing iPad 2 is based on the dual-core A5.
Samsung is also among the CMOS image sensor (CIS) suppliers for one of the versions of the new iPad that comes with a 5-megapixel lens, marking the Korea-based vendor’s first time to grab CIS orders from Apple, the sources noted. Sony is the other CIS supplier for the other model with a higher 8-megapixel lens, the sources added.
In addition, Simplo Technology and Dynapack International Technology have both secured orders for batteries with a capacity of as high as 14,000 milliampere-hour (mAh) used in the new iPads, according to the sources.
Updates:
Chimei Innolux to Cut Capital Spending to NT$30B. in 2012 [Jan 4, 2011]
Chimei Innolux Corp., the largest thin film transistor-liquid crystal display (TFT-LCD) panel manufacturer in Taiwan, plans to keep 2012 capital spending to under NT$30 billion (US$1 billion) compared to about NT$50 billion (US$1.67 billion) in 2011, according to CEO Tuan Hsing-chien.
The panel maker aims to utilize its capital spending to develop new technologies, including IPS (In-Plane Switching).
Chimei Innolux claims that all its businesses, including large-sized, small- and medium-sized and touch panels, will grow clearly in 2012, especially when the touch-panel shipments are forecast to increase 40%.
Tuan stressed that Chimei Innolux`s system-integration (assembly) business unit will totally spin off in 2012. The company`s system assembly business once generated revenues of about NT$10 billion (US$333.3 million) per year, and now about NT$5 billion to NT$6 billion (US$166.7 million to US$200 million), with revenue expected to rise regardless in 2012.
The CEO pointed out that the maker engaged in many basic works in 2011, including development of LED-backlighting and three-dimension (3D) panel products, as well as new TV-panel sizes as 39- and 50-inch. He added that Chimei Innolux`s shipments of small- and medium-sized panels will grow 20% to 30% in 2012, backed by added capacities of two of the company`s 4.5th-generation (4.5G) factories.
Tuan said that the company will continue to accelerate the development of active matrix organic light-emit diode (AMOLED) panels, which are to be small-volume produced in the third quarter.
Chimei Innolux to Supply Panels to 2nd-Gen. Kindle Fire [Dec 21, 2011]
Chimei Innolux Corp., the largest maker of thin film transistor-liquid crystal display (TFT-LCD) panels in Taiwan, recently won Amazon`s order for panels used in its Kindle Fire second-generation tablet PCs.
The company is already a panel supplier to Apple`s iPad 2, and the new order from Kindle Fire would further consolidate Chimei Innolux`s leading position in Taiwan in supplying tablet-use panels.
Industry sources said that tablet-PC panel is one of a few panel models still generating profits now for panel suppliers, so the new order is expected to have positive effects on Chimei Innolux`s operation.
The first-generation Kindle Fire was contract assembled by local Quanta Computer Inc. using panels supplied by Korean company LG Display and Taiwanese maker E Ink Holdings Inc. (formerly known as Prime View International Co., Ltd., who contracted local Chunghwa Picture Tubes, Ltd., or CPT to produce the panels).
Hon Hai Group [i.e. Foxconn] of Taiwan reportedly won the contract-assembly order for the second-generation Kindle Fire, allowing its affiliate Chimei Innolux to supply the panels.
Data compiled by market research firm iSuppli showed that Chimei Innolux ranked as the world`s No. 3 supplier of tablet-PC panels, trailing only LG Display and Samsung. With the new order from Amazon, Chimei Innolux`s market share is expected to rise further, industry sources said.
Chimei-Innolux Plans to Sell Production Equipment to Brazil [Dec 19, 2011]
Eike Batista, the richest person in Brazil, has reportedly planned to join hands with a Brazilian bank and Hon Hai Group in establishing an FPD (flat panel display) plant in Brazil by procuring existing 6th or 7.5G equipment from Chimei-Innolux at several tens of billions of NT dollar.
The project, if materialized, will enable Hon Hai to expand its deployment, while helping Chimei-Innolux weather its financial plight.
In response to the news, Chimei-Innolux reported yesterday (Dec. 18) that the company is evaluating related projects. Hon Hai failed to respond to the report. The Brazil side reportedly dispatched a delegation to Taiwan to study the feasibility of the project recently.
Brazilian media revealed that Batista already signed an agreement with Brazilian bank BNDES and Hon Hai [i.e. Foxconn] for the project recently. Initial investment will top US$4 billion, including US$500 million from Batista and US$1.2 billion from BNDES. Hon Hai intends to provide technology, without contributing fund. The investors intend to purchase the existing production equipment of Chimei-Innolux.
Chimei is considering selling its sixth- or 7.5th- generation plant to the project, with the former capable of turning out panels for use in tablet PC and TV and the latter mainly for the production of TV panels.
Sixth-generation plant is not the mainstream equipment on the market but still worth several tens of billions of NT dollar. The sales will greatly alleviate the financial pressure for Chimei-Innox, which has suffered red inks for six quarters in a row and is having difficulty in obtaining syndicated banking loans.
Brazil has a huge consumption market, with local sales of LCD TV topping 8 million units this year, for 40% growth. The country, however, doesn’t have FPD plants. Hon Hai, therefore, has planned to set up LCD TV production base in the country.
Foxconn denies rumors of Chimei takeover [Dec 9, 2011]
Foxconn, the world’s largest contract manufacturer of electronic products, has denied rumors that the companu is to play a larger role in Chimei Innolux’s operations after the Taiwanese flat panel maker’s chairman Frank Liao resigned Thursday.
Chimei’s stocks were boosted this week on the rumor that Liao’s resignation signifies a personnel shakeup that could include more influence from stakeholder Foxconn. If Foxconn were to play a larger role in the company, their success in the technology manufacturing industry could help give Chimei Innolux an edge.
Foxconn said the speculation about its future role at Chimei is just rumors and that Chimei Innolux will still be run by its own board.
Foxconn also stressed that it is only a shareholder of the company, holding 11% of Chimei shares, fewer than Chimei Corporation‘s 13.57%. Of the 11% holdings, 2.9% are personal investments by Foxconn founder Terry Gou. Foxconn says Gou’s holding are separate from the company’s investments. Foxconn remains the second largest shareholder of Chimei Innolux after Chimei.
Chimei Innolux to come under management of Foxconn [Dec 4, 2011]
Chimei Innolux chairman Frank Liao, right, has resigned and may be succeeded by CEO Tuan Hsing-chien, left, or Foxconn founder Terry Gou.Electronics contract manufacturer Foxconn may gain full management rights over flat panel maker Chimei Innolux as chairman Frank Liao resigned for health reasons and vice chairman and CEO Tuan Hsing-chien stepped down from the board but remained as CEO on Saturday. Foxconn founder Terry Gou and Tuan are the most popular candidates to succeed Liao at the Taiwan-based company.
There has been sepculation regarding the timing of Liao’s resignation. The flat panel maker has been struggling to secure a NT$40-$60 billion (US$1.3-$2 billion) consortium loan to save its faltering business, which has been blamed as the main cause of 74-year-old Liao’s deteriorating health.
Chimei has also struggled to cope with corporate infighting since it merged with Innolux Display in 2010. The two companies have a very different corporate culture and their similar organizations have seen an overlap in each other’s authority, creating constant leadership fights. They have therefore not seen much benefit from the consolidation of the flat panel sector that Taiwan’s government has called for since 2008. The tensions between them were raised even higher recently as Chimei Innolux attempted to split up its touch screens and medium and small display departments.
Liao’s resignation is widely viewed as signifying an end to Chimei’s influence over the company and the rise of a new leadership headed by Foxconn, where it is believed Terry Gou may take the helm himself.
The Taiwan-based Foxconn is the world’s largest contract manufacturer of electronic products, which counts Apple among one of its biggest clients.
LCD makers look to gain from growth in Chinese market [Dec 30, 2011]
Taiwanese display panel manufacturers AU Optronics and Chimei Innolux have benefited from the growing sales of LCD TVs in the Chinese market, which looks set to continue expanding in the near future.
Chimei has held the top spot in terms of market share in China for eight months straight, closely followed by AU. As of November, Chimei accounted for 30% of the Chinese market, while AU followed with 21.9%. South Korea-based LG and Samsung rounded out the top four, accounting for 21.7% and 20%, respectively. BOE, a Chinese brand, has also seen good performance in recent months, with a growth rate of 53% in November and market share of nearly 6%.
According to a report by LCD market research firms WitsView and Eintell, total shipments for the six largest TV brands came to 4.2 million in November, a figure that was higher than previously expected and is estimated to rise in December. Display panels sales also saw a higher-than-expected growth rate — 32.9% — in November.
WitsView also indicates that one of the important focuses for LCD makers next year will be TV size. Chimei will continue to develop and manufacture TVs of different sizes for the Chinese market, following its new 39-inch and 50-inch models. Samsung plans to produce 39-inch and 52-inch TVs.
An official at WitsView said that although LCD sales had increased thanks to Black Friday in the United States, it is still not clear whether demand for TVs will match supply after Chinese New Year.
Taiwan flat panel production value tops NT$1.39 trillion in 2011, says PIDA [Jan 2, 2012]
The production value of TFT LCD panels produced by Taiwan flat panel makers totaled NT$1.39 trillion (US$45.89 billion) in 2011, including NT$797 billion for large-size panels and NT$241.8 billion for small- to medium-size panels, according to an estimate of the Taiwan Photonics Industry and Technology Development Association (PIDA).
In terms of production volume, shipments of small- to medium-size panels reached 1.694 billion units for 2011, an increase of 21% from a year earlier, PIDA said.
Chunghwa Picture Tubes (CPT) was the top vendor in the small- to medium-size panel segment with shipments totaling about 500 million units, accounting for a 30% share, PIDA added.
Chimei Innolux (CMI) came in second in the same segment with shipments totaling 425 million units in 2011, accounting for a 26% share, down from 31% of a year earlier.
HannStar Display‘s shipments of small- to medium-size panels soared 67% to 414 million units during the year, but shipments of small- and medium-size panels from AU Optronics (AUO) slid 14% to 190 million units in 2011.
Shipments of small- to medium-size panels will continue to grow in 2012, since smart mobile devices will remain the mainstream products in the year and more low-priced smartphone will be rolled out, PIDA concluded.
Chunghwa Picture to be Taiwan’s top maker of small and medium panels [Dec 29, 2011]
Chunghwa Picture Tubes, Ltd. (CPT) will replace Chimei Innolux Corp. as Taiwan’s biggest maker of small and medium panels by the end of this year thanks to a shift in product mix, a Taipei-based industry association predicted Thursday.
The Photonics Industry and Technology Development Association (PIDA) said that shipments of small and medium panels in Taiwan will amount to around 1.69 billion units in 2011, up 21 percent year-on-year from the 1.4 billion units recorded in 2010 in light of strong demand from the smartphone and tablet PC markets.
Shipments of CPT’s small and medium panels in 2011 will increase by 42 percent from 352 million units last year to reach 500 million units, moving the Taoyuan-based company into the top spot in the market with a 30 percent share, the PIDA said.
Last year, CPT took 25 percent share of the market and ranked the second-largest vendor behind Chimei Innolux, according to the association.
CPT’s huge growth can be attributed to a transformation of its Generation 6 plant to produce high-end small and medium panels for smartphones, the PIDA said.
CPT Steps into Smartphone Panel Biz [Nov 2, 2011]
Chunghwa Picture Tubes, Ltd. (CPT), a major thin film transistor-liquid crystal display (TFT-LCD) panel manufacturer in Taiwan, recently announced to venture into the cellphone-display panel field, claiming also to utilize a sixth-generation (6G) production line to produce projected capacitive touch panels.
CPT said that it had modified a 4.5G production line specially for production of capacitor touch panels and 0.3T glass. To meet strong demand, the company has been aggressively adjusting product mix and upgrading technological capability, having successfully developed 3.5-inch panels for smartphone application and will begin mass production of such product at its 6G line in November.
CPT also aims to produce over-4-inch WVGA (400×800 and 400×864) smartphone panels, expecting to complete the project by year-end.
According to the panel manufacturer, it has been raising shipment of small- and medium-sized panels, hence successfully evading impacts from oversupply in the third quarter by shipping less TV and consumer-electronics panels. In the fourth quarter, CPT`s area of small and medium panels shipped is expected to rise to 70% to 80%, helping to improve profitability.
In the third quarter, CPT shipped 137 million small- and medium-sized panels, a record quarterly high, as well as a 22.8% quarter-on-quarter (QoQ) and 35.3% year-on-year (YoY) increase, with such shipments accounting for 60% of CPT`s total shipments during the period.
In the first three quarters, CPT shipped 346 million small- and medium-sized panels, up 41.2% YoY, and is expected to ship some 500 million such products this year.
China’s flat-panel queen calls for further industry cooperation [Jan 3, 2012]
Bai Weimin, vice president of the China Video Industry Association. (File Photo/Yen Chien-lung)Taiwan’s flat-panel sector should further its cooperation with China so that both sides of the Taiwan Strait can jointly establish industry standards for smart televisions, tablet computers and next-generation AMOLED display technology, says Bai Weimin, vice president of the China Video Industry Association.
In an interview with our Chinese-language sister newspaper Want Daily, Bai, who has been dubbed “China’s flat-panel queen,” said there was a large gap between the number of flat panels supplied by Chinese manufacturers and annual demand in the mainland market. China produced 100 million color televisions annually, while local manufacturers such as BOE could only supply over 20 million panels, Bai said.
Therefore, Bai said she encourages Chinese companies to import flat panels from Taiwan. She expects procurement in 2012 to total US$4 billion, the same amount as last year.
Last June, Bai announced a flat-panel procurement deal worth up to US$5.5 billion, when she visited Taiwan. It was difficult to implement nearly 80% of the deal towards the end, Bai said, given the poor market environment prevailing in western countries, the leading export market.
Bai also said that China’s purchases of Taiwanese flat panels doubled between 2008 and 2010. The average size of panels had also increased from 2009’s 30.3 inches to an estimated 39.5 inches in 2011.
Bai hopes that the Taiwanese government’s restrictions — only allowing flat-panel makers to adopt production technology one generation behind Taiwan’s in their Chinese operations — will be lifted soon.
Furthermore, she said several Taiwanese flat-panel makers had established joint ventures with Chinese television manufacturers, such as AU Optronics‘ collaboration with Haier and TCL, and Chimei Innolux‘s venture with Hisense and Konka. These companies, along with six others, were also members of a task force set up in 2008 to promote the flat-panel display industry across the Taiwan Strait.
Bai added that cross-strait cooperation should be further strengthened and should focus on improving post-sales service, standardization of technology, closer exchange and capital cooperation.
Speaking of her forecast for the global television market, Bai said she expects global demand to fall between 220 million and 230 million units in 2012, while China will produce 120 million units. Although a great push was still required for Chinese television manufacturers to establish a global brand, Bai said, 70 million units produced in China would be sold overseas.






* Source: CyberMedia Research, 2012

