The video was originally produced for Dell Latitude gets things done [by STUART KENNEDY in the The Australian IT, Dec 11, 2012]:
SITTING next to Apple’s sleek iPad 4, the new Dell Latitude 10 tablet looks a little drab and portly, a bit like a middle-aged bizoid squaring up against a twenty-something fitness fanatic.
But if you want to actually get something done, rather than just looking good running around the block, the homely Dell has it all over the Apple product in many ways.
The Latitude 10 is one of a new breed of tablet that can run Microsoft’s Windows 8 Pro operating system and all the enterprise friendly bits and pieces that bring a smile to the chief information officers who run large fleets of computing gadgets.
These include business-grade security and device management and easy access to virtual private networks, as well as a three-year warranty and the promise of being able to sweat the asset for much longer than a typical consumer tablet, like an iPad.
With its Intel processor, the Latitude 10 tablet can also run the software developed for previous versions of Windows, including Microsoft’s own Office productivity suite and the legions of Windows-based business applications.
While Apple has purposefully left out USB ports and memory card slots from its tablets so that you cannot expand the iPad’s memory and are locked into Apple’s model price points on differing memory capacities, the Latitude 10 has a full-sized USB port and an SD card slot for memory expansion.
The Dell Latitude 10 Windows 8 tablet and a slew of forthcoming Windows 8 tablets from Asus, Acer, Fujitsu and others use the new Intel Atom Z2760 Clover Trail chips. This dual core silicon engine runs at 1.8 Ghz and uses a PowerVR SGX 545 for graphics, clocked at a speedy 533Mhz.
The Clover Trail Intel chip used in the Dell Latitude 10 is Intel’s first big push into the modern tablet chip market and it’s a lot quicker and a lot less power hungry than the old Intel Atom chips that powered the cheap netbook PCs that have taken such a hit from the advent of tablets.
As a guide, I benchmarked a 2010 model, HP 5102 netbook powered by a single core, 1.66 Ghz Atom N450 chip.
Under the PCMark 7 test, the HP knocked up a score of just over 500 PCMarks. The Latitude 10 showed almost triple the grunt, churning through the benchmark in just over 1400 PCMarks.
In use, the review Latitude 10, which ran Windows 8 Pro, was quick and fluid as it wrangled Microsoft’s new tile-centric Windows 8 operating system.
I would snap quickly from desktop mode to the Start screen, would load Word in Office 2010 in a couple of seconds and would play HD movies and snack-type games such as Pinball FX2 without a stutter.
Given its potential as a laptop replacement tablet, the Latitude screams out for a combined keyboard and cover, like the nifty, snap-on, snap-off keyboard cover for Microsoft’s Surface RT tablet.
Strangely, Dell doesn’t sell such a cover but there is a docking stand for desktop use that adds four USB ports, ethernet, and a full size HDMI port into which you could plug a desktop keyboard and mouse.
The Latitude 10 should last a while. It’s built on a magnesium alloy frame, the screen is Gorilla Glass and the case is made from a pleasingly grippy material.
The 10.1-inch, 1366-pixel by 768-pixel 10-point multi-touch display lacks the wow factor of the pretty, 2048×1536 pixel panel on the latest iPad. It’s just a workmanlike display and the first thing I would spruce up on the next series of Dell tablets.
But arrayed around the Latitude 10 is all the connection stuff you don’t get with an iPad, such as a full-sized USB 2.0 port that should be able to handle any USB gadget that has a Windows driver, from keyboards to USB hard drives.
There’s a mini HDMI port for pushing presentations out on to a big screen and the 64GB of memory can be augmented in a snap via the full-size SD card slot.
A trusted platform module guards against data theft and the removable battery means long-haul road warriors can swap in a spare if they are getting low on juice and battery failure no longer means a trip to the repair shop.
The flush fitting, 30-watt-hour two-cell battery can be swapped for an optional, bulkier four-cell unit serving up 60-watt hours.
We got about 8.5 hours out of the two-cell battery running continuous video with the screen at full brightness and all radios on.
There’s a meaty, 8-megapixel rear-facing camera, with LED flash that can shoot 1080p HD video and a 720p front-facing camera.
How does the Intel silicon Dell stack up against the Microsoft Surface RT and its Arm-based innards?
I found the Dell quite a bit quicker than the Surface RT in real-world performance.
Application load times, from a fresh power start, where I pitted Windows RT code apps downloaded from the Microsoft Store against their Windows 8 counterparts from the same store, saw the Dell beat the Surface RT every time.
The Surface RT would take over six seconds to load Microsoft Word whereas the Latitude 10 would do it in less than three seconds.
Loading the Pinball FX2 game took 28 seconds on the RT and 24 seconds on the Dell; ditto the Jetpack Joyride game, which loaded in 27 seconds on the Surface and 22 seconds on the Dell.
When it comes to getting down to business, the Latitude 10’s target audience, the Dell machine has it all over the Surface in terms of enterprise grade security, compatibility with the mass of Windows software and probably ruggedness, although time will tell on that score.
Unfortunately, all the business-class stuff means a biz-class sticker price. The Latitude 10 begins at $899 [US$ 947]. Add in $125 [US$ 132] for 3G cellular connectivity, another couple of hundred for Microsoft Office, another $200 [US$ 211] for the dock and more again for a keyboard case and you are well over a grand.
PRICE: from $899. [US$ 947]
[in Australia, the version with Windows 8, 2GB RAM, 64GB SSD]
Using Microsoft Surface as the point of reference for every 3d party hybrid on this blog, let’s see next a detailed comparision of the Dell device with the Surface:
Wistron of Taiwan Exclusively Supplies 10-inch Tablet to Dell [CENS, Dec 17, 2012]
Dell Computers’ CEO Michael Dell recently indicated that PCs and tablet PCs equipped with Windows 8 are in high demand. An industry source revealed that Dell’s 10-inch tablet Latitude 10 will be exclusively supplied by Taiwan’s major NB contract manufacturer Wistron Corporation, which will ship over 500,000 units in the fourth quarter. Dell is also predicted to be the world’s largest supplier of servers within a few seasons.
Dell’s major Taiwanese contract suppliers Compel Electronics Inc. and Wistron are expected to remarkably benefit from the firm’s optimism towards Windows 8 products.
Dell’s Latitude 10 tablet has been launched in North America and will be released in other markets gradually in the first quarter of 2013, for which orders have been secured by Wistron into the first quarter of next year.
A representative of Wistron estimates that the firm’s tablet PC shipments will reach 2.5 million units in 2012, and as high as six million units in 2013 due to increasing customers.
Dell has also announced to quit the smartphone market. The firm’s consumer sales manager Jeff Clarke [see below on the cover picture of the embedded video] noted that Dell will not tap the said market in the near future.
Moreover Dell quit the Android tablet market as well. See this report referring to the same person, Jeff Clarke:
Dell Quits Smartphone Business Globally, Drops Android [Forbes, Dec 12, 2012]
Dell is definitely pulling the plug on the smartphone business, globally. A tough decision, leaving a market that is expected to reach $150.3 billion in 2014, according to MarketsandMarkets.
However, Jeff Clarke, the head of Dell’s consumer business, confirmed yesterday at the Dell World conference, that there’s no way they’ll jump back into the ring anytime soon. “It needs a lot of investments to really be successful,” told me Clarke.
Earlier this year, the Round Rock, Texas-based computer company stopped selling its mobile devices in the U.S. Although some could still be found in China where Dell hoped to continue. But that’s all over now as well.
Dell’s new Mobile Strategy: Windows tablets!
Now in the 5th year of its “transformation,” Dell’s mobile strategy looks very much like it was before its push in the consumer business and the adoption of Google‘s Android system for most of its mobile devices (Streak, Aero, Thunder).
“It’s a content play with Android. Amazon is selling books and Google is making it up with search. So far we couldn’t find a way to build a business on Android,” added Clarke. But I’m sure Samsung would disagree.
So for Dell, it’s back to the future, I mean Microsoft with its latest tablet family, the XPS10, XPS12 and Latitude 10, all running Windows 8 or Windows RT. “It doesn’t mean we’re not looking at Android. You should come and see what’s in our labs.” An offer that I can’t refuse. Let’s set up a time and date!
These things are even more clear from: Dell World  Influencer Panel Highlights – December 11, 2012 [DellVlog YouTube channel, Dec 11, 2012]
The Dell wants to be more than your box provider post from The Register summarizes the above [Dec 12, 2012] as:
The executive roundtable was a way to introduce some of the new faces of Dell to customers and partners, with just about everybody but Dell, the man, and [Steve] Felice [Dell co-president and chief commercial officer], who joined Dell in 1999 from third-party tech support firm DecisionOne, and Jeff Clarke, vice chairman and co-president in charge of global operations and end user computing, being the old Dell hands.
Marius Haas, president of the cross-group Enterprise Solutions (gulp!) group, just came aboard this year after a short stint at private equity firm KKR and a long career at rival HP. John Swainson, who runs Dell’s Software Group, is a long-time IBMer who turned CA Technologies around. After the surprise resignation last week of long-time EDS executive Steve Schuckenbrock, who has been at Dell since 2007 and who has run its Services and then its Large Enterprise groups, Suresh Vaswani is the new president of the Services group and was formerly in charge of Dell’s Indian services group; before that, he was the co-CEO at Indian services giant Wipro. The consensus on the street seems to be that Schuckenbrock wants to be a CEO, and it ain’t gonna happen at Dell. (There could be some openings up at HP.)
The opening of Dell World was also a way to toss out some more statistics. Dell says that it has presence at 95 per cent of the Fortune 500, and that more than 10 million small and medium businesses rely on its solutions (gulp!) and services (okay, new rule, when Dell says services, you have to pay the person to your right $5.) Dell also has something on the order of 115,000 partners, with about 650 of them showing up at Dell World to get the inside track.
The execs were also put on the spot to answer questions, and Dell, the man, was asked about what he thought about the future of the PC business, something on the minds of both HP and Dell these days and not something that IBM is worried about much these days. (IBM is more worried about the future of systems and services, and it will have its own issues here, fear not.)
“We spend a lot of time talking about this and working and working on it together,” Dell said, referring to his collaboration with Clarke. “We’re quite optimistic about Windows 8. You’re going to hear over the next few days about a broad set of products. Think about a product like Latitude 10, which is a thin, light tablet that also docks to become a full workstation – totally secure, works with all of the other Windows things that a customer have, runs Microsoft Office, and has a USB port, and so on.
“That’s the kind of product that really excites out customers and helps address some of the challenges that exist. We think the touch experience is incredible. We have this stunning 27-inch, quad HD display with our XPS27 all-in-one. We think we are seeing a real revolution in the PC.”
Clarke was more adamant: “We still believe that the PC is still the preferred device to do work, to drive productivity, to create. I look at the long-term prospects of the PC business and I am very optimistic; 85 per cent of the world’s population has a PC penetration rate of less than 20 per cent. I look at the middle class as it grows over the next 20 years from 1.8 billion people to 4.9 billion people, and I see the opportunity there. I look at the number of small businesses that we sell to today, and the creation of small businesses continues at an unprecedented rate and serving that with PCs is still a huge opportunity for the company.”
So Dell is not the PC company as before. Its Dell Evolves the PC: Combines Leading Design With Security, Manageability and Reliability [Dec 12, 2012] is clear about that:
- New line up of devices featuring Touch functionality combine inspired design with advanced features
- Advanced security and flexible management options that meet the most rigorous demands of enterprise IT departments and consumers alike
- Users benefit from secure and convenient anytime, anywhere access to work and personal content
Dell today detailed its strategy for developing and deploying PCs that enable new user experiences while also meeting enterprise IT demands around security, manageability and reliability. The company recently introduced a completely redesigned portfolio of personal computing devices, services and solutions that let people move easily between work and personal applications. The devices also help enterprise IT departments deliver solutions that enable personal productivity while also protecting sensitive corporate data.
New Client Devices
Dell has recently introduced a completely redesigned platform of new commercial and consumer tablets and PCs that combine a consumer-friendly aesthetic with advanced business client functionality. These new form factors were created to capitalize on the advances in new operating systems such as Windows 8 and make touch computing available to more end-users than ever before.
“As one of the world’s largest and most successful companies, General Electric maintains a diverse set of technology solutions to address the needs of our global workforce,” said John Seral, senior vice president and chief information officer at GE Energy. “This diversity creates security and management challenges for IT, especially when new operating systems and software packages are considered. That’s why GE is excited to work with Dell and use its XPS product line for our enterprise needs. The design is attractive and something our employees are proud to carry around and the security benefits make IT’s lives much easier. Simplification is a major focus at GE and reducing operating system variance from Microsoft Windows is helped by the XPS platform that is sleek and light.”
The new devices recently introduced by Dell include the:
Latitude 10 – Dell’s first business-class tablet that takes advantage of the latest advances in touch-enabled applications and fits easily into current IT environments by supporting existing Microsoft productivity applications and plugging into existing management consoles;
Latitude 6430u – a 14-inch notebook that strikes the balance between aesthetic appeal and corporate needs to be the most manageable and secure Ultrabook thanks to Dell’s unique vPro extension. The Latitude 6430u is backed by extensive world-class service and support;
XPS 10 – a tablet that delivers laptop-like productivity so users can fluidly transition from work projects to their personal pursuits. The XPS 10 is powered by Microsoft Windows RT and dual-core ARM architecture; and,
XPS 12 – a convertible notebook that combines the performance of an Ultrabook with the ease-of-use of a tablet into a single device with a leading edge touch experience. The innovative form allows users to quickly shift from work to play and back.
“There are two key requests we are hearing from customers,” said Sam Burd, vice president and general manager Personal Computer Product Group. “The first is they want to simplify the computing experience for their organization, which means providing fewer or lighter devices to employees. Secondly, and even more important, they still require security and manageability. Dell’s new portfolio of PCs announced this fall and upcoming devices previewed this week at Dell World help them do both.”
Bring Your Own Device
Dell continues to empower businesses to embrace “bring your own device” (BYOD) and is helping companies gain a competitive advantage. As a result, the company has enhanced its offerings to meet both end-user and IT department requirements.
“BYOD is growing in popularity with both businesses and users and is becoming a reality in many environments – both large and small,” said Bob O’Donnell, program vice president, clients and displays, IDC. “This creates a whole new set of challenges for IT which needs to strike balance between end-user preferences, productivity and IT control. Dell’s setting sights on both audiences as evidenced in its current Windows 8 lineup, and the services and solutions along the continuum tailored for IT.”
Solutions and Services
In addition to being designed to satisfy the most demanding user, the new devices from Dell can serve as the foundation to complete, adaptive solutions that allow IT departments to support BYOD. Today, Dell offers end-to-end solutions that combine compelling hardware with state-of-the-art services to help protect critical company data on a variety of platforms and devices including those operating on Windows, iOS and Android, thereby enabling companies to better manage a diverse, heterogeneous device topology.
In order to help companies manage the multitude of devices on their network while keeping them secure from external threats, Dell has introduced a suite of complementary offerings:
Dell Wyse Cloud Client Manager is a recently introduced SaaS offering that integrates mobile device and mobile application management functionality with additional capabilities such as thin and zero client management and the ability to manage end-user access to corporate content and apps from any device. It enables IT departments to securely manage company and user-owned devices alongside end-user access to company applications and content without the burden of ongoing solution installation, updates and maintenance.
Dell Data Protection | Encryption is an intelligent file-based encryption solution that protects data on laptops and desktops, as well as external media, in case of loss or theft. It complies with highest level US government security standards and meets U.S. Federal Information Processing Standard (FIPS) 140-2 certification for data encryption.
Dell KACE this week announced a limited release of its new K3000 Mobile Device Management Appliance that extends systems management capabilities to enforce security policies for both corporate and personal mobile devices running on both iOS and Android operating systems. Integration with the K1000 System Management Appliance provides IT with a powerful, integrated, easy-to-use solution to accurately track, monitor and manage desktops, laptops, servers and mobile devices more efficiently
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.