Formerly known as MT6588 but recently renamed as MT6589. About that history see my earlier post: Boosting the MediaTek MT6575 success story with the MT6577 announcement – UPDATED with MT6588/83 coming
early 2013 in Q4 2012 and 8-core MT6599 in 2013 [June 27, July 27, Sept 11-13, Sept 26, Oct 2, 2012]
Although MediaTek is claiming that MT6589 is the first quad-core Cortex-A4 SoC, it is not true as the Allwinner A31 SoC is here with products … [my other ‘USD 99 Allwinner’ blog, Dec 10, 2012]. It should also be noted that Qualcomm quad-core Cortex-A7 SoCs with Adreno 305 and 1080p coming for the high-volume global market and China [this same ‘Experiencing the Cloud’ blog, Dec 9, 2012] with customer sampling by 2Q 2013. Therefore MediaTek will have at least several months advantage over Qualcomm in this respect, as according to MediaTek’s press release
the first models based on this new chipset are expected to ship commercially in Q1 2013.
Updates: MediaTek quadcore Cortex-A7 superphones go higher frequency and lower end in H2 CY2013
From this Xiaomi selected the current highest-frequency MT6589T (Turbo) MediaTek quad-core SoC for its own entry-level superphone:
The list price is as low as ¥ 799 i.e. $130 in order to challenge Apple’s entry
http://www.xiaomi.com/hongmi: 红米手机 [Hongmi] Red Rice phone [July 31, 2013] as translated by Google
Xiaomi shifts into low end of mobile sector [China Daily, August 1, 2013]
The company officially offers the first batch of products on Aug 12
Chinese smartphone manufacturer Xiaomi Corp launched a sub-brand “Hongmi” (red rice) on Wednesday that targets the country’s entry-level smartphone buyers.
With rumors circulating that Apple Inc will introduce cheaper iPhones for Chinese clients in the second half, Beijing-based Xiaomi aims to beat its rival to the punch in the lower-end market.
Xiaomi released the Hongmi smartphone, priced at 799 yuan ($130), at a Beijing newsbriefing on Wednesday.
Hongmi has a 4.7-inch screen, Android-based device equipped with MediaTek Inc’s 1.5-gigahertz quad-core processor. The dual-card handset supports China Mobile Ltd’s second-generation (2G) and third-generation (3G) networks.
Lei Jun, founder and chief executive officer of Xiaomi, said the launch of the Hongmi signifies Xiaomi’s first attempt to explore the nation’s affordable (below 1,000 yuan)smartphone market.
“I believe the Hongmi is the best product among all 1,000-yuan smartphones” in China,Lei said. “Xiaomi does not care much about sales or shipments, but we strive toproduce the finest devices” for our costomers, Lei said at the event.
Since Apple is hatching a plan to slash its iPhone price and garner more Chinese buyers, some Xiaomi officials said the “birth” of Hongmi is a preparation for the looming price-cut trend.
“People will pay more attention to cheaper but capable smartphones,” one said.
Apple’s Chief Executive Officer Tim Cook was in Beijing again, said officials at ChinaMobile Ltd on Wednesday.
Xi Guohua, China Mobile’s chairman, met with Cook on Tuesday to discussion cooperation, said Li Jun, spokesman of China Mobile, via a text message.
Analysts said Cook might have come to China to discuss Apple’s shrinking sales.
There’s no doubt that Hongmi will open more doors for Xiaomi. Compared with the middle and high ends of the smartphone market, where Xiaomi has been operating, the entry-level market boasts many more potential buyers.
According to data from Alibaba Group Holding Ltd, China’s biggest e-commercecompany by sales, 61 percent of the mobile phones sold on the Taobao marketplace and the business-to-customer platform Tmall.com were priced below 1,000 yuan. About one-fifth of the mobile phones sold cost 1,000 yuan to 2,000 yuan, while only 18 percent cost more than 2,000 yuan.
“The entry-level smartphone market is definitely the market offering the most consumers,” said Li Yanyan, an analyst with Beijing-based research firm Analysys International.
Domestic telecom operators have actively promoted and launched market campaigns for affordable smartphones, which help raise consumer awareness, she pointed out.
Sandy Shen, an analyst with Gartner China, said the launch of the Hongmi also fills avoid for Xiaomi in cooperation with the nation’s biggest mobile operator, China Mobile.
“Previously, Xiaomi partnered with both China Unicom and China Telecom, but we never heard any information about cooperation with China Mobile,” Shen said.
China Mobile, although struggling in the domestic 3G competition because it adopted a relatively inferior 3G technology, has gradually got on track to catch up with rivals inrecent months.
China Mobile sold more than 59 million mobile phones for its 3G network in the first half of this year, said Ma Jingxin, vice general manager of China Mobile Terminal Co, during the same event. Ma added the figure was close to China Unicom’s 3G mobile phone shipments.
The Hongmi smartphone is available for pre-orders on Tencent Holdings Ltd’s Qzone, a social-networking platform with more than 60 million users. On Aug 12, Xiaomi will officially offers the first batch of products.
Although Chinese media have reported that Tencent was about to invest in Xiaomi,officials at Xiaomi have denied any such plan.
“Qzone is China’s biggest social-networking website and it closely aligns with Xiaomi’s targeted clients,” Li Wanqiang, vice-president of Xiaomi, said.
“Social-networking platforms are the major battlefield (for Xiaomi marketing and sellingits products),” Li added.
While the MT6589 based smartphones were targeted to the mid-range market so far:
CLICK HERE to get a clickable PDF version of the above “picture document” if needed. Note that the previous hit SoC from MediaTek, the MT6577 has only slightly more, 74 devices listed in this device database since July 2012, but only 47 if taking a similar period. So with 61 devices already MT6589 has a much greater market success. To compare with MT6577 see Boosting the MediaTek MT6575 success story with the MT6577 announcement – UPDATED with MT6588 [later renamed 6589]/83 coming
early 2013 in Q4 2012 and 8-core MT6599 in 2013 [‘Exp. the Cloud’, June 27, July 27, Sept 11-13, Sept 26, O0ct 2, 2012] and MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 internationally (via LightTake) [‘Exp. the Cloud’, Sept 13, 2012].
The first product was delivered from Micromax, the leading local brand in India (now world’s 3d largest smartphone market) with 19.3% smartphone market share in the January-April period (24.3% in April), #2 behind Samsung (which had 40.7% share out of the 9.4 million units in total). The 5” IPS 1280×720 8MP/2MP Micromax A116 Canvas HD went on sale starting February 14 for Rs. 13,990 [$236], and 1 million unit sales were achieved by April 24. It was followed by the 5” IPS 480*854 8MP/2MP A110Q Canvas 2 plus entry model from May 22 for Rs. 12,100 [$204], and then by the 5” IPS 1280×720 13MP/5MP Canvas 4 top model from July 8 for Rs. 17,999 [$303]. As other Micromax products they were manufactured in China by unknown white-label vendor(s).
Other Indian brands of similar kind were close to Micromax’s footsteps. I will add just the next two local brands: the #3 Karbonn with 8.6% smartphone market share, and Lava International which is aggressively targeting the smartphone market this year with $169M planned sales, 50% of the overall phone revenue plan. Note that overall phone revenue of Karbonn in the fiscal year ended June 30 was $408M, and for the next fiscal year its plan is $675M according to Karbonn Mobiles eyeing Rs 4,000 crore turnover in FY 2014.
The 4.5” IPS 540×960 5MP/VGA S1 Titanium model from Karbonn appeared February 16 on its website for pre-booking at Rs. 10,999 [$185], then came the 5.5” IPS 1280×720 13MP/5MP S9 Titanium top model announced on July 5 (in order to gain attention before Micromax Canvas 4) at Rs. 19.990 [$337] and to be released in the 2nd week of August. Note that two other quadcore Titanium models the S2 and the S5 are based on Snapdragon SoCs from Qualcomm, as well as a rumored S6 model.
Lava International’s subsidiary Xolo was starting the sales of its 4.5” IPS 540×960 8MP/1MP Q800 model from March 10 for Rs 12,499 [$211], the 4.5” IPS 540×960 5MP/VGA Q700 model from May 13 for Rs. 9999 [$169], the 5” IPS 720×1280 8MP/1.2MP Q1000 top model from May 22 for 14,990 [$253], the latest 4.5” 854×480 5MP/VGA Q600 entry model of the Q series from July 1 for Rs 8,499 [$143].
From announcement point of view the first one was the Alcatel One Touch Scribe HD (announced at the CES 2013 in January) but it was delivered only from March, although with subsequent rollouts worldwide. Here is the WMC 2013 presentation of it:
Building a Better Smartphone Experience: MediaTek Dual-SIM Platform
[mediateklab YouTube channel, June 23, 2013]
MediaTek: April EDM [newsletter, April 26, 2013]
New MediaTek-driven products revealed
MediaTek chipsets have found their way into several new products of late, many of which have since enjoyed widespread media coverage.
Alcatel‘s One Touch Scribe HD, which leverages MediaTek’s quad-core technology to deliver top of the line, HD720p picture was recently featured in CNET.
Lenovo meanwhile generated its own share of CNETand Engadget buzz with the release of its trio of new tablets. The company’s ten-inch IdeaPad S6000 and seven-inch A3000 were widely praised for their value proposition – Both devices, despite being priced for the mid-market, house a MediaTek 1.2 GHz quad-core processor, making them a viable contender in any tablet category. Likewise, Lenovo’s entry-level model, the A1000, is also said to punch well above its weight class.
Similarly, Micromax and BLU Products have achieved advances in their Canvas and BLU LIFE lines respectively, both of which are powered by the MT6589 processor. Both brands have garnered extensive local and international media coverage, including a glowing TECH2AUTO for Micromax. Interest for the new offerings by BLU Products has also been tracked across media such as Engadget and SlashGear .
MediaTek Powers Lenovo’s Premium Multimedia IdeaTab S6000 Tablet [and two other] [press release, Feb 25, 2013]
End of Updates
MediaTek Strengthens Global Position with World’s First Quad-Core Cortex-A7 System on a Chip – MT6589 [MediaTek press release, Dec 12, 2012]
MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, announced the launch of the MT6589, the world’s first commercialized quad-core System on a Chip (SoC), available for mid to high-end Android smartphones and tablets worldwide. The new quad-core SoC integrates MediaTek’s advanced multi-mode UMTS Rel. 8/HSPA+/TD-SCDMA modem, a power-efficient quad-core Cortex™-A7 CPU subsystem from ARM, PowerVR™ Series5XT GPU from Imagination Technologies, and is delivered in 28nm process technology. As a leader in Dual-SIM technology, the MT6589 is also the world’s first HSPA+ smartphone platform supporting Dual-SIM, Dual-Active functionality to address increasing multi-SIM demand around the world. The integration of these compelling features makes the MT6589 a universal platform that delivers premium multimedia capabilities with extremely low power consumption for an outstanding user experience. It also enables handset makers to reduce time to market, simplify product development and manage product differentiation in a more cost effective way, for any market worldwide.
“The ARM Cortex™-A7 is the most power-efficient applications processor ever developed by ARM. We are pleased MediaTek is the first company to combine a quad-core Cortex-A7 and leading edge 28nm manufacturing with TrustZone® for system-level security. The MT6589 system-on-chip brings the performance and features associated with high-end mobile devices to mass-market smartphones and tablets,” said Laurence Bryant, director of mobile solutions, ARM.
The MediaTek MT6589 quad-core solution supports 1080p 30fps/30fps low-power video playback and recording, a 13MP Camera with Integrated ISP, up to FHD (1920×1080) LCD displays, and enhanced picture processing for DTV-grade image quality. In addition, the MT6589 also supports MediaTek’s “Cool 3D” suite, which includes support for stereo 3D cameras and displays, real-time 2D-to-3D conversion and an optimal 3D user interface. Leveraging MediaTek’s established 3D technologies from the DTV and Digital Home markets, this suite helps create an optimal stereo 3D display with a custom-tailored 3D interface, providing an extremely flexible platform for product differentiation.
Tony King-Smith, Vice President Marketing, Imagination Technologies, said, “Today’s smart device users have very high expectations for graphic quality and performance. The MT6589 gives Imagination a great opportunity to show the abilities of the PowerVR™ Series5XT GPU, which delivers around twice the performance of previous generation devices while maintaining the lowest possible power and silicon area. We are delighted to contribute to this impressive, highly integrated solution, which demonstrates the benefits of our ongoing close strategic relationship with MediaTek.”
The MT6589 also supports Miracast™ technology for multi-screen content sharing and pre-integrates MediaTek’s leading 4-in-1 connectivity combo, which supports 802.11n Wi-Fi, BT4.0, GPS and FM.
Jeffrey Ju, GM of the smartphone business unit at MediaTek, said, “As the world’s first quad-core SoC, the MT6589 is a strong proof point of MediaTek’s growing global presence and ambition to drive the democratization of the smartphone and reshape the mid to high-end device market. Having built a solid reputation for quality and reliability over the last 15 years, we’ve created a one-of-a-kind achievement with the MT6589 platform—marrying blazing performance and flexibility with surprising affordability and simplicity. It’s an innovative solution that accelerates product development, simplifies differentiation, and offers the best possible experience that mid to high-end smart device owners desire.”
“The demand for a Smartphone SoC that can be delivered anywhere in the world has never been greater, which is why the MT6589 is so important to our business,” said Dr. Ji-Yang Wang, COO at TCL Communications Technology/Alcatel One Touch. “As the first truly universal platform it is designed with the customer in mind to give us a crucial competitive edge. The MT6589 will make the life of our customers and partners easier, allowing them to bring the best possible experience to mid-to high-end users in multiple markets in the most timely and affordable manner, and most importantly, without compromising its performance.”
The MediaTek MT6589 is currently being incorporated into smart devices by MediaTek’s leading global customers, and the first models based on this new chipset are expected to ship commercially in Q1 2013.
For GPU related information see:
A brief history of the PowerVR Series5XT GPU family [Imagination, Nov 5, 2012]
MediaTek Launching Quad-Core MT6589 CPU’s
Today [Gizchina.com, Dec 10, 2012]
Although we have been hearing alot about MT6589 powered phones already, Mediatek will only offiicially launch their low-cost quad-core CPU later
MediaTek took the smartphone market by storm this year with the single core MT6575 CPU and later the dual-core MT6577 and MT6577T processors which have found their way in to phones from local Chinese firms and larger international manufacturers.
The new quad-core MT6589 CPU, which will be launched later
todayin Shenzhen, will build on the company’s low-cost, high performance reputation, but could bring with it a new lower price. Rumour from earlier this year claimed the quad-core chip could cost less to manufacture than current dual-core MT6577 CPU’s, however this is not to say we are going to find $100 quad-core phones launching anytime soon.
According to most companies already testing the MT6589, they hope to launch higher end phones with larger screens, in an attempt to take on the higher price range Android phones from big brands such as Samsung, HTC and Sony. Typical specifications for MT6589 phones current offer 5 inch 1920 x 1080 displays, 2GB RAM, and 12-13 mega-pixel cameras.
Currently Oppo, ZTE, Huawei, Lenovo, Gionee and even Sony have confirmed to be working on phones using the new quad-core CPU, with prices from some smaller brands expected to start at around $200.
MediaTek launches ‘world’s first’ quad-core Cortex-A7 SoC, we go hands-on (video) [engadget, Dec 11, 2012]
There’s a new player in the quad-core SoC game and it’s called the MT6589. MediaTek announced today that it’s launching the “world’s first” quad-core Cortex-A7 SoC and gave us the opportunity to take it for a spin — in prototype form, of course. The MT6589, which includes the aforementioned quad-core Cortex A7 1GHz+ CPU, also features a PowerVR Series5XT GPU, high-performance multimedia support (13MP / 3D camera, 1080p video and display, Miracast) and a built-in 42Mbps HSPA+ / TD-SCDMA-capable dual-SIM dual-active radio. By combining competitive performance with high thermal efficiency and low power consumption in an affordable package, MediaTek’s new chip is well suited for a wide-range of smartphones and tablets running Jelly Bean and beyond. The MT6589 will be available in devices starting Q1 2013. Check out the gallery and hit the break for our impressions and benchmarks plus MediaTek’s videos and PR.
We played with two devices equipped with the new chip — a generic handset with branding covered up by MediaTek stickers and an upcoming Alcatel smartphone with a 1.2GHz MT6589, five-inch HD display, 8MP 1080p camera, dual-SIM 42Mbps HSPA+ connectivity, Miracast support and a 2500mAh battery. While our hands-on time was extremely limited we managed to run some benchmarks on Alcatel’s prototype — namely Quadrant, Vellamo 2 and AnTuTu 2 / 3. As you can see in the table above, the scores are generally lower than the competition, but the results are still decent enough. Both handsets felt snappy despite neither using final software or hardware. What’s more impressive is how efficient the MT6589 appears to be in MediaTek’s videos below, both in terms of heat dissipation and power management. We’ll reserve judgement until we’re able to test a production device equipped with the company’s new quad-core Cortex-A7 SoC, but it sure looks like 2013 is going to be an interesting year in the chip business.
From the gallery:
Replaced with equivalent: MT6589 – The Coolest Quad-Core SoC Platform – Thermal Benchmark [mediateklab YouTube channel, Dec 28, 2012]
Replaced with equivalent: MT6589 – The Coolest Quad-Core SoC Platform – Low Power Benchmark [mediateklab YouTube channel, Dec 28, 2012]
Jiayu G4 redefines thousands of quad-core smart phone! [JiaYu product page, Dec 12, 2012] as translated by Google with manual edits
December 12, 2012, immediately following the MTK 6589 quad-core chip release, Yiayu Mobile will launch next-generation flagship smartphone – the Yiayu G4 redefines thousands Yuan quad-core smartphone!
The best domain the G4 main performance parameters are as follows:
1, CPU: MT6589 1.2Ghz quad-core; the GPU: SGX544
2, 4.7 inch IPS screen resolution of 1280×720 HD (MIPI interface), the the OGS whole fitting process (single glass program)
thickness of the dual-battery design, thin electric 1800 mA, 3000 mA thick power for the different needs of the user selects.
4, gyroscope \ distance \ light \ Gravity \ magnetic sensor \ double wheat Noise Reduction \ WIFI \ Bluetooth \ FM \ GPS galore!
5, body measurements: thin electrical about 130 × 63.5 × 8.1 (mm) thick power 130 x 63.5 x 10 (mm), a larger screen, a shorter, narrower, thinner body!
6, higher definition camera configuration, specific parameters be announced separately.
as translated by Bing with manual edits
On December 12, 2012, released along with the MTK 65,894 core chips, Yiayu Mobile will launch a new generation of flagship Smartphone—”Yiayu G4″ redefines the thousands of quad-core smart phone!
G4 major performance parameters are as follows:
Quad-Core 1, CPU:MT6589 1.2Ghz; GPU:SGX544
2 inch screen, resolution 1280×720 HD (MIPI interface), using OGS laminating technology (single glass scheme)
3, thickness double batteries design, thin 1800 Ma, thick by 3,000 Ma, for different needs of users.
4, gyro \ \ \ distance light gravity \ \ magnetic sensor dual noise-canceling Bluetooth \FM\GPS \WIFI\ MAK-everything!
5, body measurements: thin about 130×63.5×8.1 (mm), thick 130×63.5×10 (mm), a large screen, a shorter, narrower and thinner body!
6, HD camera configuration, specific parameters be announced separately.
Jiayu G4 Is Unveiled With MT6589 Quad-core Processor [GizmoChina, Dec 11, 2012]
Today is all concerned with MediaTek smart phone chip friend who’s big day, including manufacturers, including, has always been a cost-effective smartphone known for the Jiayu taking advantage of MediaTek released MT6589 4-core of the occasion, the official website released a long-awaited the quad-core smartphone – Jiayu G4.
The information revealed in succession before Jiayu G4 hardware parameters with consistent, the Jiayu G4 will equip MediaTek MTK6589 quad-core processor, clocked at 1.2GHz, built-in PowerVR SGX 544 graphics processor. The 4.7 inch IPS screen resolution of 1280 * 720 HD level. There are two different versions of the battery with body size, the the thick version of the body measurements of 133 * 65 * 10 mm, with a capacity of 3000 mA battery, thin version of body size of 133 * 65 * 8.2 mm, The battery capacity of 1800 mA. In addition, support for commonly used Bluetooth, FM, GPS and WIFI, and built-in gyroscope distance light Gravity magnetic sensors and other common sensing devices, and supports dual-microphone noise reduction technology.
See also: MT6577-based JiaYu G3 with IPS Gorilla glass 2 sreen of 4.5” etc. for $154 (factory direct) in China and $183 [on this same blog, Sept 13, 2012]