Home » Cloud client SW platforms » Ouya $99 open console project based on Android Jelly Bean backed by $8.6M of crowd funding on Kickstarter

Ouya $99 open console project based on Android Jelly Bean backed by $8.6M of crowd funding on Kickstarter

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Android had a tremendous impetus for the ICT industry as a whole, and that role continues even more with projects like Ouya (withering this time the console business of Microsoft, Sony and Nintendo?):

Official OUYA Kickstarter Video [OUYAS YouTube channel, Aug 29, 2012]

Key people appearing in the video: Julie Uhrman, Ouya, Founder; Brian Fargo, Founder, inXile; Alex Schwartz, Chief Scientist, Owlchemy Labs; Yves Behar, Product Designer; Adam Saltsman, Creator, “Canabalt”

More information:
Ouya article on Wikipedia
Ouya project microsite on Kickstarter indicating also the promised March 2013 delivery date and the $8.6M crowd funding (closed on Aug 9, 2012) vs. the initial $950K goal which made the Ouya Kickstarter the second highest earning in the Kickstarter’s history
– and the most amazing thing appreciated by so many that it is sufficient to inlude here a couple headlines from the most prestigious sources: Ouya No Bigger Than a Rubik’s Cube, Ouya will be about the size of a Rubik’s Cube, Ouya console “around size of Rubik’s cube, Ouya Console Will Be As Small As a Rubik’s Cube etc.
OUYA Console – Ask the experts at CVG [techradararchive YouTube channel, Oct 18, 2012]

Our colleagues at CVG give you the down-low on the new $99 Android console.

The state of the project as of Oct 31, 2012:

Our CAD models and SLAs (plastic prototypes that provide us with a physical look and feel of the product) are finished, and we moved out of the design phase and into development a couple of weeks ago.
Last week was a huge milestone for us — we received our first development run of PCBs (Printed Circuit Boards) for the console.
We are now in what’s referred to in the industry as the EVT (Engineering Verification Testing) phase.
Have a look at our PCB:

During the EVT phase, we’ll be testing both the console and the controller with our OUYA software. We’ll continue to verify our design and push the performance limits of our software. We’ll go through a couple more EVT build phases, as we weed out issues and refine the design for optimal performance and large-scale manufacturing, before we start cranking out OUYAs.

So, awesome news: we’re set to complete this EVT phase on time, and we’re in sync with our December target for developer kits. Since these dev kits are still in pre-production phase, we’ll build a limited quantity. Each one will be a collector’s item — unique in design, build and appearance. (So, they’ll look different from the consumer-ready units.)

I’m happy to announce OUYA will run on Android Jelly Bean, the newest version of the Android operating system. We’re making the jump from the old version, Ice Cream Sandwich, to ensure that we’re running on the most up-to-date software available. You asked if it could be done, we looked into it, and we made it happen.

see: The big hardware update (and more) by Julie Uhrman, Ouya, Founder [Ouya project posts on Kickstarter, Oct 31, 2012]

OUYA Demo [OUYAS YouTube channel, July 10 , 2012]

A trusty engineer powers up our first OUYA and takes us for a short, but sweet, ride through the user interface! http://www.ouya.tv

from the time of starting to raise funding via Kickstarter.

And here is a recent independent evaluation of the project:
OUYA – The Game Pop News [SurrenderTwenty YouTube channel, Nov 5, 2012]

Cracking open the last closed platform: the TV. A beautiful, affordable console — built on Android, by the creator of Jambox. The thegamepop.com/ooo-yah/article by: Julieta Ramos For more on the OUYA visit: http://bit.ly/TGPOUYA http://www.ouya.tv/ Social Networks http://www.twitter.com/TheGamePopBlog http://www.twitter.com/SurrenderTwenty http://www.facebook.com/TheGamePopBlog http://www.facebook.com/SurrenderTwenty

Ooo-Yah [Julieta Ramos on The Game Pop, Nov 7, 2012]

If you keep tabs on new tech and gaming news sites such as this one, you have no doubt heard of the OUYA. I will admit that the minute I heard of it, I was set to donate and get dibs on my own console. Here’s why: it’s open source; offers free-to-play titles; hacker friendly; decent specs ; runs on Android Jelly Bean; will have its own online store; it’s a brand new console; and most importantly, incredibly cheap going for $99 (w/o shipping).
Giants such as Microsoft, Sony, and Nintendo have led the game console market in recent years. In the 90’s, we longed for amazing graphics and innovative design from these companies, and they have delivered. But who would have thought that 10+ years later, those small portable devices we use to communicate with others were to become competition? This is the time of portable gaming, and it is a fascinating time in which all the tools to develop a game, such as the ones we fell in love with as kids, are easily accessible to anyone. In fact, a whole new wave of game applications has surfaced because of iPhones and Android phones. As your typical dork that has been fortunate to have had at least 1 modern console since childhood. I am thrilled and welcome the new device that will make people fall in love with consoles again.
That is why the OUYA was exciting on first impression. However, there are numerous things anyone supporting it should consider. Is the price tag too good to be true? In reality, yes, it is. After you do a bit of research on similar gadgets. You will find that there are bootleg devices that, more or less, offer similar features for a slightly smaller price tag and are already up for sale. The China based electronics manufacturer JinXing Digital (JXD) has developed a number of portable devices which run on the latest Android OS. Android’s very own MK808 4.1 Mini PC/TV Box was recently released as well with a price tag of $90 flat. Given that these devices did not get attention nor funding through Kickstarter, they offer similar features as the OUYA while not hiding their tech behind a brand new design which can require extensive production time and money. Think about it, folks. This is a brand new product. It will require patents, quality assurance testing, and numerous other factors that might become obstacles along development.
Some of us may be too young to recall or have heard of The Phantom. After googling it, I know your reaction will be similar to mine when I read about it, “How did this NOT take off?!” Just reading a brief bio on it, you realize it was ahead of the game. Its design was small, slick, and sexy… everything we love about our PS360Wii slims; you could play PC games on it; develop for it easily; play online. The people at Infinium Labs even had a working prototype at E3 in 2004—not just a well edited teaser video clip. It was unfortunate that it never made it to stores due to problems during production and online software.
But that was another time when online game play was not as strong as it is now. These days, online capability is a given for mostly any game and portable device. The team behind OUYA appear to have enough savvy in order to deliver something to its supporters. Just this past week, Julie Uhrman, OUYA founder and CEO, released news that the console was now in the development phase and meeting milestones in time. Will they be able to deliver in time? Will it actually succeed? Part of me remains hopeful and optimistic to see indie developers have a chance at putting their project out there through a brand new console that caters to them.


  1. JB says:

    Thank you for citing theGamePOP, Nacsa. You’re golden! 😀

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