Home » smartphones » Unique differentiators of Nokia Lumia 920/820 innovated for high-volume superphone markets of North America, Europe and elsewhere

Unique differentiators of Nokia Lumia 920/820 innovated for high-volume superphone markets of North America, Europe and elsewhere

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Updates: Is Nokia A Value Buy At $2.65? [Seeking Alpha, Nov 13, 2012]
AT&T (T) announced it is offering Nokia’s (NOK) flagship phone, the Lumia 920, for $99 with a two year contract. In addition, AT&T is offering the Lumia 820 for $49.99. When compared to its competitors, Apple’s (AAPL) iPhone 5 costs $199 with the same two year contract and Samsung’s (SSNLF) Galaxy Note II for $299. Even when you compare the price of previous iPhone models to the Lumia 920 (all with a two year contract) the iPhone 4S costs $99.99 and the iPhone 4 $49.99 in some areas. That means that a Lumia 920 costs the same as an iPhone 4S and the Lumia 820 costs the same as the ancient iPhone 4. On top of this good news AT&T also announced that it will add a wireless charging pad for free for those who purchase a Lumia 920 early but be warned this is a limited time offer and AT&T most likely has a cap for the free charging pads.
The Lumia 920, with no contract commitment, costs $449.99, whereas the iPhone 5 and the Samsung Galaxy Note II costs $649.99. With no commitment for a two year plan there are no carrier subsidies, and the $200 price difference is very promising for Nokia. In just its second generation Windows phone is was able to match, if not beat, the competition in both software and hardware while making it for roughly $200 less.
I personally love the strategy Nokia is moving forward with. The company is temporarily cutting profit margins in its Lumias in order to establish a larger customer base. … Brand loyalty is always prevalent but in the U.S. it is in overdrive and customers need an obvious reason to switch operating systems. With a much lower price point many will be willing to give the Lumia 920 a shot and those on a tight budget that never even considered buying a newer smart phone and would opt out for older smart phones such as an iPhone 4 or older now have a new option with the Lumia 820 which costs less than $50. Assuming Nokia can gain a decent market share in the U.S., say around 4-5%, that will get its foot in the door and become relevant as an alternative to the other operating systems. …
And a summarized report on how Lumia 920 went on sale November 9 through AT&T:
Nokia’s Lumia 920 Sold Out Many Places Over The Weekend, But There Weren’t That Many To Begin With [Business Insider, Nov 13, 2012]
End of updates
Although the price of Lumia 920/820 will be announced later, with selected country availabilities, the effective retail prices of them should be in the current US$450-600 range of what I am considering as “high-volume superphones”. Detailed comparison of Lumia 920 with the leaders on that imagemarket is here (source: The Verge). Note that the lead market for that segment is North America and Europe, and this will remain so for the foreseeable future (unlike below of that, where China and the BRIC countries are leading the market).
What was announced by Nokia should therefore be evaluated in terms of unique Nokia differentiators introduced for the current state of that market. Otherwise Nokia will be misunderstood like here.
Note as well that Samsung GALAXY S III Reaches 20 Million Sales Milestone in Record Time [Samsung Mobile press release, Sept 6, 2012]: “…in just 100 days since its debut in May 2012. … a new record …
imageUpdate as of Sept 11, 2012: Nokia Lumia 900 LTE (4G) list price went down to $499.99 and with a 2-year AT&T contract it only costs $9.99 and without it but AT&T locked $299.99. It received 437 reviews with an average score of 4.6 out of 5.0. This is the highest average customer score of all high-end smart phones sold by Amazon.
Update: Nokia Lumia 900 Buy now – Nokia – India [Sept 14, 2012]: list price Rs 32,999 i.e. US$ 608.
Update as of Sept 13, 2012: … according to the Marketing Director of Nokia China Huang Guoqiang’s personal micro-blog and displays, Nokia will launch China Mobile’s customized version of Lumia 920, supporting the TD-SCDMA standard. … Via: WinP.cn

Nokia Lumia 920 & 820 Announcement – Nokia and Microsoft Press Conference on September 5 in New York [nokia YouTube channel, Sept 7, 2012]

Nokia Lumia 920 http://bit.ly/OP5pDU and Nokia Lumia 820http://bit.ly/Q7i7lc announcement. This video is a recording of the Nokia and Microsoft Press Conference in NYC September 5 where Nokia’s first Windows Phone 8 devices were announced.

The major specs are as follow (the differentiators are highlighted in bold; Nokia ClearBlack with high brightness mode; Sunlight Readability Enhancements and color boosting are just in this type of lesser way because there are no explanations for them although they were not present in any of the previous Lumias):

Nokia Lumia 920 and 820

  Nokia Lumia 920 Nokia Lumia 820
Display: 4.5 inch Nokia PureMotion HD+ WXGA 1280×768 IPS LCD; Super Sensitive Touchfor nail & glove use; Nokia ClearBlack with high brightness mode; Sunlight Readability Enhancements, luminance 600 nits; color boosting and Corning® Gorilla® Glass 4.3 inch ClearBlack AMOLED WVGA 800×480; Super Sensitive Touch for nail & glove use; Nokia ClearBlack with high brightness mode; Sunlight Readability Enhancements and color boosting
Battery: 2000mAh with integrated Qi wireless charging (built-in) 1650mAh with support for Qi wireless charging(via a Wireless Charging Shell)
Processor: 1.5GHz Dual Core Snapdragon S4 1.5GHz Dual Core Snapdragon S4
Main Camera: 8.7MP with Nokia PureView advanced optical imaging stabilization and Carl Zeiss optics; Full 1080p HD video capture at 30fps 8MP Auto Focus with Carl Zeiss optics; Dual LED flash; Full HD 1080p video capture at 30fps
Front camera: 1.2MP with 720p HD video VGA
Memory: 1GB RAM 1GB RAM
Storage: 32GB mass memory with 7GB free SkyDrive storage 8GB mass memory with upto 32GB microSD memory card support and 7GB free SkyDrive storage
Upload speed: HSUPA Cat 6 – 5.76 Mbit/s
LTE Cat 3 – 50 Mbit/s
HSUPA Cat 6 – 5.76 Mbit/s
LTE Cat 3 – 50 Mbit/s
Download speed: EGPRS MSC 12 – 236.8 kbit/s
HSDPA Cat 24 – 42.2 Mbit/s
LTE Cat 3 – 100 Mbit/s
EGPRS MSC 12 – 236.8 kbit/s
HSDPA Cat 24 – 42.2 Mbit/s
LTE Cat 3 – 100 Mbit/s
Exclusive new apps: Nokia City Lens
Nokia Smart Shoot
[Nokia] Cinemagraph
Angry Birds Roost
(for 3 months) and more
Nokia City Lens
Nokia Smart Shoot
[Nokia] Cinemagraph
Angry Birds Roost (for 3 months) and more

Joe Belfiore on the Nokia Lumia 920 [nokia YouTube channel, Sept 5, 2012]

Microsoft’s Windows Phone visionary, Joe Belfiore, has paid tribute to the ‘gorgeous and awesome’ Nokia Lumia 920 and Lumia 820 smartphones that have been unveiled today in New York. The Lumia 920 and the Lumia 820 are the first Nokia smartphones to run on the new Windows Phone 8 operating system that has been overseen by Joe and his team. Speaking at the joint Nokia and Microsoft press conference, Joe was especially keen to talk about the camera support that Windows Phone 8 offers. “The main news today is the camera support that we have added to Windows Phone 8 that Nokia in particular has exploited to build an amazing photography device in this Lumia 920.” Microsoft, said Joe, had added extendibility to the camera experience so that different applications could be created to ‘use our advance pipeline to create all kinds of end user value.’ For its part, the Lumia 920 features the best camera Nokia has ever put in a smartphone. Joe has been lucky enough to be using the Lumia 920 as his own phone for quite a while. What does he love the most about the flagship Windows Phone 8 device? “I really love the screen and the camera both of which are great experiences. But I have to say when I got this near final version in my hand it has got to be the finish and the ID [industrial design]. This is a work of art.”

So let’s see the unique screen and camera technologies and other innovations behind the new, Windows Phone 8 based Lumia devices:

  1. An addition to the innovative Nokia ClearBlack display technology: Nokia Pure Motion HD+ [nokiaYouTube channel, Sept 5, 2012]
    The great pixel run. A film about the best display. Nokia PureMotion, making pixels faster! Building on top of innovations in the ClearBlack technology, PureMotion introduces new innovation on outdoor viewing experience in mobile displays. In addition to the very low reflectance, which largely improves dark tone rendering in ambient light, PureMotion adds high luminance mode for backlight LED-driving and image contrast enhancement, on top of superb optical stack design. Together they improve the overall contrast and thus brightness and sunlight readability. In an extremely bright environment the Lumia 920 PureMotion display its backlight luminance reserve and becomes the smartphone WXGA (1280×768) display with highest peak luminance. For user high luminance mode is fully automatic, working based on the data coming from ambient light sensor. The adaptive image contrast enhancement compensates the loss of contrast caused by the unavoidable ambient light reflections inside the display-touch-window optical stack. It enhances the display readability by altering the user interface graphics color and contrast mathematically and optimizes it dynamically for any ambient light viewing condition. Nokia stated on the New York that the Lumia 920 screen is perfectly readable even in a desert. Equally important is that these sunlight readability enhancements are fully automatic for the user.

    More information: PureMotion Technology White Paper [Nokia , Sept 4, 2012]
    as well as The leading ClearBlack display technology from Nokia [this same ‘Experiencing the Cloud’ blog, Dec 18, 2011 – May 8, 2012]

  2. Another direction of Nokia PureView technology with the advanced Nokia Optical Image Stabilisation (OIS) using so called floating lens technology:
    OIS on Nokia Lumia 920 [nokiaYouTube channel, Sept 5, 2012]
    This is the real comparitive shot since the below, more comprehensive marketing video giving a misleading perception that the bicycle shot was done by Lumia 920. “In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS. … we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.” Nokia told in a separate, “An apology is due” post. See: http://conversations.nokia.com/2012/09/06/an-apology-is-due/

    PureView: The next innovation [nokia YouTube channel, Sept 5, 2012]

    The latest innovation in PureView technology: http://nokia.ly/Q7qTtR changing the way we capture the world around us! The fundamental elements of PureView announced as part of the first phase were pixel oversampling, enabled through the use of a high performance sensor, high performance Carl Zeiss optics and Nokia proprietary image processing. As part of the original announcement Nokia outlined their intention to reuse the core elements, high performance optics, sensor and image processing in different combinations over time. With this second phase development of PureView, these fundamental enabling elements are used again, but in different forms. In place of the 808 PureView’s 41mp sensor lies the latest generation BSI (Backside illumination) sensor with a total of 8.7mp. The new optics are again developed in conjunction with Carl Zeiss; Nokia’s most challenging opto-mechanical design to date. The hardware has also been designed to accommodate further future developments in software image processing. Then comes Nokia’s new OIS system which, based on lab tests, can cater for around 50% more movements per second than conventional OIS systems – up to around 500 movements every second! An OIS works by detecting camera movement using a gyroscope – a highly accurate sensor used to detect the degree and direction of movement. But that’s pretty much where the similarity between Nokia’s OIS system and broadly comparable OIS systems ends. Rather than a single lens element being shifted to compensate for camera shake (as in most OIS systems), Nokia’s OIS system moves the entire optical assembly in perfect synchronisation with the camera movement, or to be more precise, unintended camera shake. The benefit of this approach is that the amount and form of camera movement that can be compensated for is much greater. In addition the position of the lens assembly is monitored in real time, even whilst it’s moving to its calculated position allowing it to be continuously updated regardless of how random the camera movement is. This process of checking operates at a rate of up to 5x more frequently than typical OIS systems, approximately 300 times faster than that of the average human reaction time to an expected event. Nokia calls this approach “floating lens” technology. Adding up all of the advantages of Nokia’s OIS system means camera shake in lower light can be compensated for to lower lighting levels than conventional OIS systems, ultimately resulting in low light photography as well.

    The above videos are demonstrating PureView advanced optical imaging stabilization for HD video recording on the move (except the closing part of the second video). And the following one was the example of the low light, still image photography which without PureView would have been blurry (because of the need to keep the lens open for longer time, so camera shake comes into effect), or almost dark otherwise (when the exposure is the “usual” one, so there is insufficient light):
    Shot with the Nokia 920 prototype
    More information: PureView imaging technology white paper 2 [Nokia, Sept 4, 2012] as well as The 41 MP Nokia 808 PureView meeting the vanishing world challenge [this same ‘Experiencing the Cloud’ blog, April 4, 2012] and the PureView related content of the MWC 2012 day 1 news [Feb 27, 2012]: Samsung and Nokia [this same ‘Experiencing the Cloud’ blog, Feb 28 – March 8, 2012]
    Note as well that such “professional level” camera functionality is available to everyday users and does not require any specific skills, as the Nokia presenter emphasized at the press conference with this photo just taken by himself in a cloudy environment of Helsinki a couple days ago when he visited an American football match with his two sons with no special cameras just his Lumia 920:More demos of Nokia Lumia 920 Camera image stabilization and low light [LAPTOP Magazine, Sept 5, 2012]:

  3. Exclusive new apps:
    Nokia City Lens: see your surroundings differently—Augmented Reality using the phone’s camera viewfinder
    Looking for a restaurant? Fancy a quick drink? With Nokia City Lens, just holding your phone up reveals the area’s shops, restaurants and businesses. You can then read reviews. Book a table. And find your quickest route.WP Central Nokia Maps to get augmented reality functionalityMore information:
    Nokia City Lens comes out of beta[Conversations by Nokia official blog, Sept 10, 2012]
    Nokia City Lens http://nokia.ly/QeAOiK instantly connects you to all of the places you’re looking for—and even more importantly—gets you there exactly when and how you want to. Now available on Windows Phone Marketplace. Just landed in town and looking for a good restaurant? Interested in checking out the local museum or theater? Time to hit the nearest transit station to catch a ride uptown? No longer is finding your chosen destination a hassle—whether you’re in a new city or your hometown. Now you can simply launch Nokia City Lens on your phone to easily find all the places you want to go. Nokia City Lens instantly reveals what you’re looking for on your phone’s camera display, no matter if it’s down the street or just around the corner. You simply tap your chosen destination on your screen to conveniently access walking directions, make a reservation, or learn more detailed information about the locale.

    Plus the “Nokia City Lens” (Beta) related parts within Less focus on feature phones while extending the smartphones effort: further readjustments at Nokia [this same ‘Experiencing the Cloud’ blog, June 25 – Aug 9, 2012] as well as The Where Platform from Nokia: a company move to taking data as a raw material to build products [this same ‘Experiencing the Cloud’ blog, April 7, 2012] in entirety. Note that with the Where platform Nokia partners will introduce other location based services in the coming weeks (GroupOn was mentioned as an example by Elop). So the augmented reality service of City Lens is just one example (even from Nokia). Note as well that—according to Elop— Nokia City Lens (and the Where platform) will come to Lumia 900 (and others likely) which is not upgradable to Windows Phone 8.
    Nokia Smart Shoot: it’s always better when everyone is smiling—Smart Shoot will take multiple photos with a single click so that you can edit effortlessly to make the perfect shot
    With Smart Shoot, just one click of the camera takes a whole series of photos. Then merge them into one, so everyone in the group looks their best. Eyes open, big smiles, perfect shot.
    Also a Nokia specific WP8 “lens” (filter) for aiding the picture editing, like used in the removal of unwanted moving figures application demonstrated at the press conference:

    Cinemagraph (based on another Nokia specific WP8 “lens”): a still photograph augmented with minor and repeated movements for additional meaning and fun (see Wikipedia), like making the flag waving and the girl bending to give a kiss on the photo demonstrated as well:

    about which the LAPTOP Magazine shot the following explanatory video there:

Angry Birds Roost, exclusive to Nokia Lumia for 3 months
Launching on the Nokia Lumia 920 and Nokia Lumia 820, the new and exclusive Angry Birds Roost experience for Nokia Lumia will enable fans to dive into the wonderful world of Angry Birds, with access to hundreds of walk-through videos, news, ringtones and more, brought together in one unique and original hub experience. A first for Rovio and the Windows Phone platform, the Angry Birds Roost will offer fans an exclusive ‘Bird Cam’ feature. Users can take a picture on their Nokia Lumia, add their favorite Angry Birds characters to the picture, and then share it on Facebook, Twitter, MMS or via email. Additionally, Angry Birds Roost will have tons of wallpapers and wide Live Tiles on the Lumia start screen.
and more: Exclusive apps coming to Nokia Lumia [Conversations by Nokia official blog, Sept 10, 2012] – Red Bull app for Nokia Lumia, enhanced Vimeo app experience, new Bloomberg app for Nokia Lumia, enhanced Bloomberg Hub experience for the Nokia Lumia 920 and Nokia Lumia 820, StyleSaint app experience for forward thinking fashion fans, new Groupon app, new YouSendIt app for the Nokia Lumia 920 and Nokia Lumia 820, enhanced MICHELIN app, and WhatsApp Messenger (a cross-platform mobile messaging app)

  1. 4. Super Sensitive Touch for nail & glove use built on ClearPad Series 3 mobile touch solution for premium high-end smartphones from Synaptics [Synaptics press release, Sept 5, 2012]:
    Synaptics Inc. (NASDAQ: SYNA), a leading developer of human interface solutions, today announced that the new Nokia Lumia 920 and Nokia Lumia 820 will be the first smartphones in the world to use a new advanced multi-touch experience based on the  Synaptics ClearPad capacitive touchscreen sensing technology. Synaptics ClearPad Series 3, the premier mobile touch solution for premium high end smartphones, has raised the bar for high performance touch on the Lumia 920 and Lumia 820 with the introduction of support for gloves and fingernails. Previously, people were unable to use their smartphone touchscreens with gloved fingers or long fingernails, requiring them to remove their gloves, or awkwardly position their fingers with long nails in order to operate their phones. For the first time ever, ClearPad Series 3 technology instantly optimizes the touch experience by automatically detecting the presence of skin, gloved fingers, or fingernails, giving users a seamless multi-touch experience regardless of input methods. [See more in the press release.] MiniPC Pro recorded this presentation on the press event:
    Nokia Super Sensitive Touch Demonstration on the Lumia 920 [minipcproYouTube channel, Sept 5, 2012]
  2. Nokia Lumia 920 Sensitive Touch – http://www.mobilegeeks.com – We are taking a look at the Nokia Super Sensitive Touch feature of the Lumia 920 which lets you operate your smartphone while wearing gloves.
  3. 5. Qi wireless charging:
    – built into Nokia Lumia 920
    – added to Nokia Lumia 820 via a Wireless Charging Shell:
    CC-3041With a Wireless Charging Shell, you can charge your Nokia Lumia 820 using any of our Wireless Chargers. Just rest it on a charging plate or Fatboy Pillow to boost the battery. Magic.Pick a colour. Snap it on. And you’re good to go.
    and then supported by a number of accessories:
Nokia Wireless Charging Plate
Nokia Wireless Charging Plate
Place your phone on a Charging Plate and watch its battery go up. There’s no need to align it carefully – the charger will work as soon as it senses your Lumia on top.
Nokia Wireless Charging Pillow by Fatboy
Nokia Wireless Charging Pillow by Fatboy When you go to bed, your phone can too. Just rest it on its Fatboy pillow to start charging. They even come in bright colours to match your Lumia.
Nokia Wireless Charging Stand
Nokia Wireless Charging Stand
Want to keep using your Nokia Lumia while it charges? Place it on our Wireless Charging Stand so the screen’s easy to see. You can even pre-set the stand to open apps (via NFC) on your phone – like an alarm, Skype or SkyDrive.
JBL PowerUp Wireless Charging Speaker
JBL PowerUp Wireless Charging Speaker for Nokia
It has NFC built-in, so one tap is all it takes to connect your phone. Then while you enjoy the music with high-quality sound, just rest your phone on top of the speaker to charge its battery. Simple.

Introducing Wireless Charging from Nokia [nokia YouTube channel, Sept 5, 2012]

Because who needs wires! Find out more: http://nokia.ly/Q7trYY

You can click on one of accessory “tiles” towards the end in order to watch a video related to that. There are two additional accessories not shown in the table before the video above:

BH-940
Nokia Luna Bluetooth Headset with Wireless Charging
Comes with Nokia’s Always Ready technology which lets you connect the headset to the phone without any fuss. Just take it out of its cradle and it will take care of the rest: powering up, connecting and call answering. It also comes with wireless charging. Place your headset on a wireless charger and it charges up. Simple and easy, with no need for wires.
MD-51W
JBL PlayUp Portable Speaker for Nokia
Get the music you love wherever you go – and now without the wires. Our new range of portable JBL speakers and Monster headsets don’t just have clear audio and deep bass – they’re also NFC enabled with Bluetooth connectivity. Just tap your phone against them and your phone connects. Then stream your music seamlessly.
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4 Comments

  1. […] reacted to these challenges yet. Nokia was also playing safe with its recent announcement: – Unique differentiators of Nokia Lumia 920/820 innovated for high-volume superphone markets of North … [Sept 6, […]

  2. […] low priced, Android based smartphones of China will change the global market [Sept 10-26, 2012]- Unique differentiators of Nokia Lumia 920/820 innovated for high-volume superphone markets of North … [Sept 6 – Nov 13, 2012]- With Asha Touch starting at $83 and Lumia at $186 Nokia targeting the […]

  3. […] the already available Lumia 820 and 920 models see my earlier:- Core post: Unique differentiators of Nokia Lumia 920/820 innovated for high-volume superphone markets of North … [Sept 6 – Nov 13, […]

  4. […] on the top for China, and on the entry level needed for Asia and Middle-East as well [Dec 5, 2012]- Unique differentiators of Nokia Lumia 920/820 innovated for high-volume superphone markets of North … [Sept 6 – Nov 13, 2012]- Less focus on feature phones while extending the smartphones effort: […]

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