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Apple’s Consumer Computing System: 5 years of “revolutionary” iPhone and “magical” iPad

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Core information:

Updates: The real threat that Samsung poses to Apple [ASYMCO, Dec 7, 2012]
– iPhone 3GS Prices Lowered Down To Rs 9,999 [US$ 179] in India [iPhone Help, July 20, 2012]
– Fighting Android, The Apple iPhone Strategy [Only Gizmos, July 21, 2012]

There was a 5 years anniversary of iPhone on June 29. This product and the adjacent iPad (called “revolutionary” and “magical”, subsequently, by the vendor itself) skyrocketed Apple to previously unbelievable heights in company valuations by the stock market:

Apple stock price and self descriptions during the first 5 years of iPhone-iPad

Apple Stock Price Reaches All-Time High [NewsyHub YouTube channel, April 12, 2012]

Transcript by http://www.newsy.com
BY VICTORIA CRAIG
ANCHOR JIM FLINK
All three major stock indeces fell triple digits by the end of Tuesday’s trading day. But one individual stock price surged — reaching a mark only one other stock has managed to do…ever. Phoenix’s KNXV has the details.
“The world’s most valuable company is now worth even more. Apple computers’ value is now more than $600 billion based on its stock price. Its shares are up almost 60% since the beginning of the year.”
Apple’s price hit a daytime high of $644 in the morning. PC Advisor explains why this mark is nearly unprecedented.
“The stock price rose to $644 in the morning, and then fell back to $629 by midday. Only one other company has reached the $600 billion value: Microsoft on Dec. 30, 1999, was valued at $619 billion. Today, its value is $260 billion..”
Adjusting for inflation, Microsoft’s 1999 total would be today’s equivalent of about $800 billion. In total, Apple stock has risen 58 percent on the year…and it didn’t take long for the stock to cross the threshold from $500 billion to $600 billion. The Wall Street Journal explains the stock’s journey to the top and what it means for the NASDAQ.
“To put the rally in perspective, it took Apple only 28 trading days to add $100 billion in value as Apple first crossed $500 billion on Feb. 29. In comparison, only 24 members of the S&P 500 have market capitalizations above $100 billion.”
So what’s the reason behind the rally? A writer for Pad Gadget.com explains it’s more than just it’s mobile devices, citing…
“… Apple’s intentions to initiate a dividend and share repurchase program starting later this year plus the usual anticipation over potential new products. Most consumers and investors alike are waiting on the edg[e] of their seats to see what television-related product Apple has waiting in the wings, with the expectations all quite high that it will be equal parts amazing and marketable.”
Nifty new gadgets aside, what’s next for Apple? Will it continue its climb or fall back…retracing the steps of its biggest competitor? A contributor for CNBC says Apple’s stock is overbought and growth from here will likely slow. But another analyst disagrees and speculates big movement for the stock.
“Some of the analysts are saying that we could see a trillion dollar market cap figure in a calendar year 2014. I think we might actually see that a little earlier. For me, I think there are still some very positive catalysts around this stock. Expecting the iPhone 5 during the summer.”
Early in the trading day Wednesday, Apple’s stock price was up almost 7 points, reaching a value of $635.

There were several articles about that fundamental change, most importantly:

Business Insider articles:
Apple Stock vs Google Stock Since The Launch Of The iPhone [June 30, 2012]
9 Fascinating Facts About Apple’s Stock [May 21, 2012]
THE EXPERTS SPEAK: Here’s What People Predicted Would Happen When The iPhone Came Out… [June 29, 2012]
10 Things You Didn’t Know About The Birth Of The iPhone [June 27, 2012]
Yes, You Should Be Astonished By Apple … [April 25, 2012]
Other noteworthy articles:
The Untold Story: How the iPhone Blew Up the Wireless Industry [Wired Magazine, Jan 9, 2008]
Apple’s stock is getting creamed by Verizon and AT&T [CNNMoney, May 9, 2012]
I declare independence from Apple [BetaNews, July 4, 2012]
Apple’s injunction stopping Galaxy Nexus sales is shameful [BetaNews, June 29, 2012]
Appeals court delays Galaxy Nexus ban [Android Central, July 6, 2012]
– Nine Reasons You Should Boycott Apple [David Amerland, July 7, 2012]
Android vs. iOS: A Developer’s Perspective [July 5, 2012]: The architecture of Android is just plain BETTER. They don’t restrict what you can do and there always seems to be a good tutorial to follow telling you exactly how to do the exact crazy thing that you want to do. As far as the languages go, I don’t really have a preference for Obj-C vs. Java. They both do the job pretty well. I still don’t quite have my head wrapped around ARC, but that’s a post for another day.
China’s smartphone market grows 164%, Apple’s iOS takes 17.3% share [Apple Insider, July 9, 2012]: Even without availability on China’s largest mobile provider, the iPhone’s market share in China has grown form 9.9 percent a year ago to 17.3 percent in the June quarter. … stems from the launch of the iPhone on China Telecom this year. … the company has yet to forge a partnership with China Mobile, the largest wireless provider in the world with more than 650 million subscribers. Reports have suggested that Apple’s next iPhone will add compatibility with China Mobile’s proprietary wireless network. Apple’s 17.3 percent share in China was well behind Google’s Android platform, which dominated with 69.5 percent of smartphones sold in the country. Apple took second place, while Nokia finished in third with an 11.2 percent share.
Building and dismantling the Windows advantage [the Asymco blog, July 2, 2012]
Asymco - Windows units sold as a multiple of Apple devices -- 4-July-2012
If we consider all the devices Apple sells, the whittling becomes even more significant and the multiple drops to below 2. Seen this way, Post-PC devices wiped out of leverage faster than it was originally built. They not only reversed the advantage but cancelled it altogether.
Considering the near future, it’s safe to expect a “parity” of iOS+OS X vs. Windows within one or two years. The install base may remain larger for some time longer but the sales rate of alternatives will swamp it in due course.
The consequences are dire for Microsoft. The wiping out of any platform advantage around Windows will render it vulnerable to direct competition. This is not something it had to worry about before. Windows will have to compete not only for users, but for developer talent, investment by enterprises and the implicit goodwill it has had for more than a decade.
It will, most importantly, have a psychological effect. Realizing that Windows is not a hegemony will unleash market forces that nobody can predict.

Now let’s see how that has come about in terms of market volume and technological improvements:

image6/29/2007: iPhone, iPod touch (ARM 1176JZ(F)-S @412 MHz, 128MB, PowerVR MBX Lite, GPRS/EDGE 2.5G for iPhone, 3.5” display of 480 × 320 pixels, 2MP)
7/11/2008: iPhone 3G (the same except 3.6 Mbps UMTS/HSDPA) & App Store
6/19/2009: iPhone 3GS (the same except ARM Cortex-A8 @600 MHz, 256MB, PowerVR SGX535, 7.2 Mbps UMTS HSDPA, 3MP camera)
4/03/2010: iPad (ARM Cortex-A8 @1 GHz, 256MB, PowerVR SGX535, 9.7” display of 1024×768 pixels, WiFi [+3G])
Currently marketed devices (all use iOS 5.x which cannot be used on earlier iPhone and iPhone 3G, so those are not iCloud capable), in addition to iPhone 3GS ($330+ unlocked in US, but $179+ in India since July 20, 2012) which is also marketed:
6/24/2010: iPhone 4 (ARM Cortex-A8 @800 MHz, 512MB, PowerVR SGX535, 3.5G 5.76 Mbps HSUPA, 3.5” Retina display of 960 x 640 pixels, 5MP camera), $550+ unlocked
3/25/2011: iPad 2 (ARM Cortex-A9 @1 GHz, 512MB, PowerVR SGX543MP2, 9.7” display of 1024 x 768 pixels, WiFi [+3.5G HSUPA]), $350+
10/24/2011: iPhone 4S (dual-core ARM Cortex-A9 @800 MHz, 512MB, PowerVR SGX543MP2, 4G LTE, 3.5” Retina display of 960 x 640 pixels, 8MP camera), IOS 5 (Notification Center, iMessage and Newsstand … 1,500 new APIs) & iCloud (store music, photos, apps, contacts, calendars, documents and more in the cloud, keeping them up to date across all your devices via the cloud), $790+ unlocked
3/16/2012: New, 3d generation iPad (dual-core ARM Cortex-A9 @1 GHz, 1GB, PowerVR SGX543MP4, WiFi [+4G LTE], 9.7” Retina display of 2048 × 1536 pixels), $500+
Note that in April 2012 the under $200 (unlocked) Android smartphones came quite close to the capabilities of the iPhone 4S thanks to Boosting the MediaTek MT6575 success story with the MT6577 announcement [June 27, 2012]. Only the SGX531 GPU of MT6577 is a significant deficiency against that of SGX543MP2 used in the iPhone 4S. As a consumer computing system Google was also able to match Apple with the Nexus 7: Google wanted it in 4 months for $199/$245, ASUS delivered + Nexus Q (of Google’s own design and manufacturing) added for social streaming from Google Play to speakers and screen in home under Android device control [June 28, 2012].

Wikipedia is the best source of detailed technical and other information (by far), except that of iCloud currently (so find a better source of information on that given in sections of this post):

List of iOS devices
iPhone
iPad
iPod touch
iOS
iCloud
iTunes
iTunes Store
iBooks
iTunes Ping
AirPlay
AirPort
Apple TV
App Store (iOS)
FairPlay
Book:Apple Inc.
iLife
iWork
Safari
History of the iPhone

In addition I compiled a 5 years of “revolutionary” iPhone and “magical” iPad [June 29, 2012] PDF document from all related Apple press releases for that period. In it there are the following sections:
– Product ramp-up and momentum
– The strongly related iTunes Store momentum during these 5 years
– Essential Device Announcements
– All related Apple press releases
In addition there are document bookmarks included everywhere for easy navigation around the whole 129 pages long compound document.

Note: Official specifications for iPhone, iPad, iPod touch and Apple TV you can find under the URLs just given.

Finally I have further information in this blogpost specifically compiled in order to represent the Apple iOS based consumer computing solution as a system since, in my view, that is one of the most important aspects of this 5 years anniversary which is not represented anywhere else at the moment:
1. Overall picture at the moment (video-based)
2. Current iPhone and iPad products (video-based)
3. Earlier products (video-based)
4. iCloud
5. iTunes
6. App Store


1. Overall picture at the moment:

Apple — Special Event — June 11, 2012 [Apple YouTube channel, June 30, 2012]

Watch Apple CEO Tim Cook unveil MacBook Pro with Retina display and more at WWDC 2012. 06/11/2012 — Apple Introduces All New MacBook Pro with Retina Display Apple Updates MacBook Air and Current Generation MacBook Pro with Latest Processors and New Graphics — Mountain Lion Available in July From Mac App Store — Apple Previews iOS 6 With All New Maps, Siri Features, Facebook Integration, Shared Photo Streams & New Passbook App

2. Current iPhone and iPad products:

Apple – iPhone 4S – TV Ad – Joke [Apple YouTube channel, May 23, 2012]

While helping John Malkovich plan a night out, Siri shows him her funny side.

Apple – Introducing iPhone 4S [Apple YouTube channel, Oct 6, 2011]

With the dual-core A5 chip, all-new 8-megapixel camera and optics, iOS 5, iCloud, and Siri, iPhone 4S is the most amazing iPhone yet. The details are on the official http://www.apple.com/iphone/#video-4s

Apple – Introducing iOS 5 [Apple YouTube channel, June 6, 2011]

Get a closer look at a few of the over 200 features that make iOS 5 the best update yet for iPad, iPhone, and iPod touch. Note: the new iPad presented below is using a minor release of iOS 5, iOS 5.1.

Apple – The new iPad – TV Ad – Do It All [Apple YouTube channel, June 18, 2012]

Whatever you do on iPad, do it all more beautifully than ever with the stunning Retina display.

Apple – Introducing the new iPad [Apple YouTube channel, March 8, 2012]

iPad is a magical window where nothing comes between you and what you love. Now that experience is even more incredible with the new iPad. Major features: breaktrough Retina display, 5MP iSight camera, iLife and iWork for iPad, and ultrafast 4G LTE. The details are on the official http://www.apple.com/ipad/#video page

Apple – Introducing the iPad Smart Cover [Apple YouTube channel, March 2, 2011]

The iPad Smart Cover was made for iPad 2. And vice versa. It attaches magnetically and aligns perfectly to protect the iPad display. Open it and your iPad wakes instantly. Close it, and your iPad goes to sleep automatically. And it folds into the perfect watching and typing stand. It’s one great idea on top of another.

3. Earlier products:

Official Apple iPhone 4 Video [June 7, 2010]

Official Apple iPhone 4 Video

iPhone 3GS ads all in one. Official Apple Commercials spots HQ [Glarand YouTube channel, Sept 29, 2011]

iPhone 3GS was first available on June 8, 2009. “S” means “Speed”.

HQ Apple WWDC 2009 Keynote – NEW iPhone 3GS [MicrositeSolutions YouTube channel]

Apple Senior Vice President Phil Schiller of Worldwide Product Marketing announces iPhone 3GS at the Worldwide Developers Conference (WWDC) Keynote Address on June 6, 2009.

Talking Tech: Apple’s new iPhone 3GS [USATODAY, June 17, 2009]

USA TODAY personal tech columnist Ed Baig reviews the new iPhone 3GS and iPhone 3.0 software update from Apple.

ALL iPhone 3G official Ads… Collected&Edited in One Video HQ [hsmmgg YouTube channel, March 21, 2009]

Note: iPhone 3G was introduced on June 9, 2008.

WWDC 2008 News: iPhone 3G makes its debut [CNETTV YouTube channel, June 9, 2008]

At Apple WWDC 2008 [on June 9, 2008], Steve Jobs reveals the iPhone 3G with faster download speeds, longer battery life, GPS, a lower price, and a near worldwide release on July 11.

[HD] Steve Jobs – 2007 iPhone Presentation ( Part 1 of 2 ) [UG3Genki YouTube Channel]

The iPhone was introduced at the Macworld Conference & Expo 2007 [on Jan 9, 2007, but went on sale June 29] with a keynote address from San Francisco’s Moscone West.
Wikipedia – Steve Jobs: http://en.wikipedia.org/wiki/Steve_Jobs
Steve Jobs – 2007 iPhone Presentation ( Part 2 of 2 ): http://www.youtube.com/watch?v=Vququ7x8gnw
Steve Jobs – 2005 Stanford Commencement Speech: http://www.youtube.com/watch?v=xwlfZsuM05Q

[HD] Steve Jobs – 2007 iPhone Presentation ( Part 2 of 2 ) [UG3Genki YouTube Channel]


iPad 2 Official Introduction Video [March 2, 2011]

Video from : http://www.apple.com/ipad/#video (page on the URL of that time).
This is the BRAND NEW iPad 2! Specifications:
– A5 SoC @ 1GHz (CPU+GPU)
– Front (VGA) cam, Rear (720p) cam
– Same 1024×768 screen
– Thinner
– Black and white colors
– iOS 4.3 pre-loaded
– AT&T (GSM) and Verizon (CDMA) compatible
– Available for order on March 11

Apple iPad: First TV Commercial [March 8, 2010]

Apple first official TV advertisement for the iPad.

Apple iPad Official Video [1080p HD] [Jan 27, 2010]

Apple iPad Official Video in 1080 High Definition

4. iCloud [Apple microsite, June 6, 2011]:
It’s the easiest way to manage your content. Because now you don’t have to.

Apple – Introducing iCloud [Apple YouTube channel, Oct 4, 2011]

iCloud stores your music, photos, documents, and more and wirelessly pushes them to all your devices. Automatic, effortless, and seamless – it just works. This is the cloud the way it should be: automatic and effortless. iCloud is seamlessly integrated into your apps, so you can access your content on all your devices. And stay up to date everywhere you go.
iTunes in the Cloud
Your music, movies, and TV shows. Wherever you want them.
You never know when you’ll suddenly be in the mood to listen to a favorite song, rewatch a classic movie, or share that hilarious sitcom episode with a friend. With iCloud, you can have iTunes automatically download new music purchases to all your devices the moment you tap Buy. You can also access past music, movie, and TV show purchases from any of your devices — wirelessly and without syncing.1
Learn more about iTunes in the Cloud
1.Automatic downloads and downloading previous purchases require iOS 4.3.3 or later on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad; iOS 5 on iPhone 4 (CDMA model); or a Mac or PC with iTunes 10.3.1 or later. Previous purchases may be unavailable if they are no longer in the iTunes Store, App Store, or iBookstore. Downloading previous movie purchases requires iTunes 10.6, iOS 5 or later, or Apple TV software 4.3 or later. Not all previously purchased movies are available for downloading to your other devices. Download iTunes 10.6 free.
iTunes Match
If you want the benefits of iTunes in the Cloud for music you haven’t purchased from iTunes, iTunes Match is the perfect solution. It lets you store your entire collection, including music you’ve imported from CDs. For just $24.99 a year.2
Learn more about iTunes Match
2.iTunes Match requires iOS 5.0.1 on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad, or a Mac or PC with iTunes 10.5.1. Limit 25,000 songs. iTunes purchases do not count against limit. Access to some services is limited to 10 devices.
Photo Stream
Snap. And it’s everywhere.
With Photo Stream, you can take a photo on one iOS device and it automatically appears on all your other devices, including your Mac or PC. Import new pictures to your computer from a digital camera, and iCloud sends copies over Wi-Fi to your iPhone, iPad, and iPod touch. You can even view recent photos on your big-screen TV via Apple TV. There’s no syncing, no email attachments, no file transfers. Your pictures are just there — on whichever device you happen to have handy.
Learn more about Photo Stream
Documents in the Cloud
Start here. Finish there.
You can create amazing documents and presentations on your iPhone, iPad, and iPod touch. And now with iCloud, you can keep your work up to date across all your iOS devices. You don’t have to save your work or transfer any files. Your documents — with all your latest edits — automatically appear everywhere. iCloud is already built into Apple iOS apps like Keynote, Pages, and Numbers. It can also work with other iCloud-enabled apps. So you can do things like create a spreadsheet on your iPad and make edits to it on your iPhone. Or start sketching on your iPod touch and add the finishing touches on your iPad at home.
Learn more about Documents in the Cloud
Apps
All your apps. Always at hand.
If you have an iPhone, iPad, or iPod touch, you have apps. And you probably download new ones all the time. iCloud lets you automatically download new app purchases to all your devices at once. So the app you need is always right where you need it. If an app you bought previously isn’t on one of your devices, not to worry. You can download it again from your purchase history — at no additional charge.1
Learn more about apps
iBooks
All your devices are on the same page.
Buy a new book from the iBookstore, and iCloud makes sure it appears everywhere — your iPhone, iPad, and iPod touch. So if you have to put it down, you can pick it back up on another device, in exactly the same place. In addition to the best seller you’re glued to at the moment, the iBooks app keeps a list of titles you’ve read before. And just like with apps, you can download them again to any of your devices.1
Calendar, Mail, and Contacts
Up-to-date everything.
iCloud stores all the stuff you can’t live without — your calendars, email, and contacts — and keeps it up to date across all your devices. Say you delete an email, add a calendar event, or change some settings. iCloud makes all your changes everywhere. Same with your notes, reminders, and Safari bookmarks.
Learn more about Calendar, Contacts, and Mail
Backup
iCloud saves the day.
iCloud backs up your iOS device daily over Wi-Fi when it’s connected to a power source. From your Camera Roll and messages to your device settings and ringtones, everything is backed up quickly and efficiently. And since iCloud is built into iPhone, iPad, and iPod touch, you can restore your personal data on a new iOS device or one you already have without using a single cable.3iCloud does it all for you over Wi-Fi.
Find My Friends
Friend-spotting.
For finding your way to the party, keeping track of family at a crowded amusement park, or getting picked up at the airport, Find My Friends is your app.4 You can give friends and family permission to see your whereabouts. And vice versa. When you don’t want to be found, a single switch takes you off the grid. Simple as that.
Learn more about Find My Friends
Find My iPhone, iPad, iPod touch, and Mac
Lost. And found.
If checking all the usual spots hasn’t turned up your missing iOS device, Find My iPhone, iPad, iPod touch, and Mac can help.4Just sign in at icloud.com or use the Find My iPhone app on another device to locate yours on a map, display a message on its screen, remotely set a passcode lock, or initiate a remote wipe to delete your data.
Learn more about Find My iPad
3. Backup of purchased music is not available in all countries. Previous purchases may not be restored if they are no longer in the iTunes Store, App Store, or iBookstore.
4.Find My Friends and Find My iPhone enable you to locate iOS devices only when they are on and connected to a registered Wi-Fi network or have an active data plan.
iCloud requires iOS 5 on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad; a Mac computer with OS X Lion; or a PC with Windows Vista or Windows 7 (Outlook 2007 or 2010 or an up-to-date browser is required for accessing email, contacts, and calendars). Some features require a Wi-Fi connection. Some features are not available in all countries. Access to some services is limited to 10 devices. Map data © 2012 Google. © 2012 Google. Map data © 2012 Google.

Apple – iCloud – Coming Soon [page on the iCloud microsite, June 11., 2012]:
iCloud is about to get even better. With the launch of Mountain Lion this July and iOS 6 in the fall, iCloud gets brand-new features for iPhone, iPad, iPod touch, Mac, and PC.

Safari. Keeps tabs on your web pages.

iCloud Tabs show the web pages you have open on all your other devices, so you can see all your pages on your iPad, iPhone, iPod touch, and Mac, and pick up browsing wherever you left off. Safari now saves web pages — not just links — in your Reading List. So you can get caught up on any device, even when you can’t connect to the Internet. 1
1. Offline Reading List will be available on iPhone 4 or later and iPad 2 or later.
2. Shared Photo Streams requires iOS 6 on iPhone 4 or later or iPad 2 or later, or a Mac computer with OS X Mountain Lion. An up-to-date browser is required for accessing shared photo streams on the web.
Shared Photo Streams. Share select photos with a select audience.

Now you can share just the photos you want, with just the people you choose. Simply select photos from the Photos app, tap the Share button, choose who you want to share your photos with, and they’re on their way. Friends using iCloud on an iOS 6 device or a Mac running Mountain Lion get the photos delivered immediately in the Photos app or iPhoto. You can even view shared photo streams on Apple TV. If the folks you’re sharing with aren’t using an Apple device, they can view your photos on the web. People can like individual photos and make comments. And you can share as much as you want: Your shared photo streams don’t count against your iCloud storage, and they work over Wi-Fi and cellular.2
Find My Phone. Stay on the trail of your iPhone.

It happens. You misplace your iPhone, or your iPad, or your iPod touch. Luckily, iOS 6 and iCloud now offer Lost mode, making it even easier to use Find My iPhone to locate and protect a missing device. Immediately lock your missing device with a four-digit passcode and send it a message displaying a contact number. That way a good Samaritan can call you right from your Lock screen without accessing the rest of the information on your device. And while in Lost mode, your device will keep track of where it’s been and report back to you any time you check in with the Find My iPhone app.3
Find My Friends. Good friends aren’t hard to find.

Find My Friends is a great way to share your location with people who are important to you. Family and friends who share their locations with you appear on a map so you can quickly see where they are and what they’re up to. And with iOS 6, you can get location-based alerts — like when your kids leave school or arrive home. Find My Friends can also notify others about your location, so you can stay connected or keep track of the ones you love.
3.Find My iPhone and Find My Friends enable you to locate iOS devices only when they are on and connected to a registered Wi-Fi network or have an active data plan.

5. iTunes [Apple microsite, Oct 4, 2011]:
Apple – iTunes – Your media on your Mac, PC, iPod, iPhone, and iPad.

Apple iPhone 4 TV Ad iPod + iTunes [Apple YouTube channel, Aug 2, 2011]

If you don’t have an iPhone, you don’t have an iPod in your phone. And you don’t have iTunes on your phone, the world’s number one music store.
[iTunes app]
Play, buy, and end enjoy your music, movies, TV shows, apps, and more. Everywhere.
iTunes is a free application for your Mac or PC. It lets you organize and play digital music and video on your computer. It can automatically download new music, app, and book purchases across all your devices and computers. And it’s a store that has everything you need to be entertained. Anywhere. Anytime.
iTunes Player
Where listening, watching, and playing start.
iTunes lets you enjoy all your music, movies, videos, and TV shows on your Mac or PC. When you want to watch or listen to something, you no longer have to look through your CDs or flip through channels — just go to your computer and open iTunes. With your entire media collection in your iTunes library, you can browse everything faster, organize it all more easily, and play anything whenever the mood strikes.
Learn more about the iTunes player
iTunes Store
The world’s #1 music store. And more.
Music is just the beginning. You can also rent or buy blockbuster movies, buy HD episodes of your favorite TV shows, shop for books, and download apps for your iPhone, iPod touch, or iPad. Subscribe to free podcasts about anything and everything. For further enlightenment, visit iTunes U and download free lectures, discussions, and lessons from universities and cultural institutions around the globe. You’ll find thousands of hours of entertainment on the iTunes Store.
Learn more about the iTunes Store
iTunes Everywhere
iTunes in the Cloud.
With iTunes in the Cloud, you can wirelessly download your content to all your devices, regardless of which device you used to purchase it. Your new music, apps, and books just appear — automatically. And you can view your purchase history to choose the TV shows you want to download.Effortlessly. Learn more
1. Automatic downloads and downloading previous purchases require iOS 4.3.3 or later on iPhone 3GS or later, iPod touch (3rd and 4th generation), iPad, or iPad 2; iOS 5 on iPhone 4 (CDMA model); or a Mac or PC with iTunes 10.3.1 or later. Previous purchases may be unavailable if they are no longer in the iTunes Store, App Store, or iBookstore. Download iTunes 10.6 free.
Learn more about iTunes everywhere
A match made in iCloud.
With iTunes Match, you can store your music collection in iCloud, including songs you’ve imported from CDs. And you can play them on any iPhone, iPad, iPod touch, Apple TV, Mac, or PC — all for just $24.99 a year.2 Learn more
2. iTunes Match requires iOS 5.0.1 on iPhone 3GS or later, iPod touch (3rd and 4th generation), iPad, or iPad 2, or a Mac or PC with iTunes 10.5.1. Limit 25,000 songs. iTunes purchases do not count against limit. Access to some services is limited to 10 devices.
Music’s in the house.
AirPlay lets you stream music throughout your whole house — wirelessly. AirPlay wireless technology is integrated into many speaker docks, AV receivers, and stereo systems. So you can enjoy your entire iTunes library. Every song and every playlist. In any room, anytime. [Learn more]
[Remote is a free, fun, and easy-to-use app that turns your iPhone, iPad, or iPod touch into a remote control. So wherever you are in your house, you can control your computer’s iTunes library and your Apple TV with a tap or flick of a finger. Learn more]
Features are subject to change. Access to some services is limited to 10 devices. See www.apple.com/legal/itunes/ww/ for more information.
The iTunes Store is available only to persons age 13 or older in the U.S. Requires compatible hardware and software and Internet access (fees may apply). Terms apply. See www.apple.com/itunes/what-is/store.html for more information.
Available on iTunes. Title availability is subject to change.
Official Apple video. It is part of http://www.apple.com/itunes/how-to/#video-itunes-in-the-cloud video.

More information:
iTunes Match puts your whole music library in iCloud. [Apple’s Inside iTunes blog, Jan 16, 2012]
Get Books On iTunes, the iBookstore, and the App Store [Apple’s Inside iTunes blog, April 18, 2011]
iTunes 10.3 Now Includes iBookstore [Apple’s Inside iTunes blog, June 8, 2011]
iBooks 2 brings new Multi-Touch textbooks to iPad [Apple’s Inside iTunes blog, Jan 30, 2012]
New features in iBooks 2.1. [Apple’s Inside iTunes blog, March 26, 2012]
New iTunes U app delivers online courses to mobile devices. [Apple’s Inside iTunes blog, Feb 6, 2012]
Movies now available on iCloud. [Apple’s Inside iTunes blog, March 19, 2012]
New Categories make browsing Newsstand’s offerings easier. [Apple’s Inside iTunes blog, May 25, 2012]

Apple – iPhone 4S – Keep yourself entertained at the iTunes Store. [Apple product page, Oct 3, 2011]

iTunes

Millions of ways to stay entertained
You’re in a coffee shop and you hear a song you just have to have. Or you’re at the airport, wishing you had a good movie to watch. Just go to iTunes. Find all the new music, movies, TV shows, and podcasts you want. Then download it all wirelessly, right to your iPhone. Wherever you happen to be.
Explore the store.
Browse New Releases, Top Tens, and Genres. If you know exactly what you’re looking for, type in a quick search. Play a preview of any song or video, then tap to buy it.1 With millions of songs and thousands of movies, TV episodes, and music videos in the iTunes Store — and a huge selection in HD — you’re sure to find something you’ll love.
1. Downloads over 50MB require a Wi-Fi connection.
The Tone Store.
All kinds of tones for all kinds of people.
Now you can tell whether you’ve gotten a voicemail message versus an email versus a text message versus a game notification — just by the sound of it. Thanks to iOS 5, the iTunes Store on your iPhone now includes the Tone Store. Choose from all kinds of tones — including ringtones — and assign them to any alert setting on your iPhone. Alert tones are only 99¢, and ringtones are $1.29.
iTunes Ping. Stay in the know.
Follow friends to find out what music they’re listening to, buying, and recommending. Catch up with your favorite artists and see if they’re playing near you. That way, you’ll never miss another show. You can even see which of your friends are planning on going, too.
Learn more about Ping
iTunes in the Cloud.
When you buy music from iTunes, iCloud automatically downloads it to all your devices over Wi-Fi or a cellular network. So everything new appears everywhere — on your iPhone, iPad, and iPod touch. You can also browse your purchase history and choose specific songs, albums, movies, or TV shows to download again at no additional cost.2 Sign up for iTunes Match and you can access all your other music from iCloud — including music you’ve imported from CDs. For just $24.99 a year.3
2. Automatic downloads and downloading previous purchases require iOS 4.3.3 or later on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad; iOS 5 on iPhone 4 (CDMA model); or a Mac or PC with iTunes 10.3.1 or later. Previous purchases may be unavailable if they are no longer in the iTunes Store, App Store, or iBookstore. Downloading previous movie purchases requires iTunes 10.6, iOS 5 or later, or Apple TV software 4.3 or later. Not all previously purchased movies are available for downloading to your other devices. Download iTunes 10.6 free.
3. iTunes Match requires iOS 5.0.1 or later on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad, or a Mac or PC with iTunes 10.5.1 or later. Limit 25,000 songs. iTunes purchases do not count against limit. Access to some services is limited to 10 devices.

Apple – iPod touch – Browse and buy anytime you want with iTunes.[Apple product page, Oct 3, 2011]

iTunes

Your DJ-slash-cineplex-slash-TV and more.
You could be anywhere — in line for your “fixes everything” fruit smoothie or just lounging in the quad — when it hits you. There’s a song you need by a band you love, a TV show you missed, or a movie you just have to see, right then and there. Enter iTunes on iPod touch.
Get your entertainment fix on the fly.
Access the iTunes Store over Wi-Fi and you can discover new music from millions of songs. Buy or rent movies. Buy TV shows. Or find free podcasts. Browse New Releases, Top Tens, and Genres. If you know exactly what you’re looking for, type in a quick search. Play a preview of any song or video, then tap to buy it. It downloads right to your iPod touch, making you the master of long waits.
iTunes in the Cloud.
When you buy music from iTunes, iCloud automatically downloads it to your other devices over Wi-Fi or a cellular network. So everything new appears everywhere — on your iPod touch, iPhone, iPad, Mac, or PC. You can also browse your purchase history and choose songs, albums, movies, or TV shows to download again at no additional cost.1 Sign up for iTunes Match and you can access all your other music from iCloud — including music you’ve imported from CDs. For just $24.99 a year.Learn more about iCloud
1. Automatic downloads and downloading previous purchases require iOS 4.3.3 or later on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad; iOS 5 on iPhone 4 (CDMA model); or a Mac or PC with iTunes 10.3.1 or later. Previous purchases may be unavailable if they are no longer in the iTunes Store, App Store, or iBookstore. Downloading previous movie purchases requires iTunes 10.6, iOS 5 or later, or Apple TV software 4.3 or later. Not all previously purchased movies are available for downloading to your other devices. Download iTunes 10.6 free.
2. iTunes Match requires iOS 5.0.1 or later on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad, or a Mac or PC with iTunes 10.5.1 or later. Limit 25,000 songs. iTunes purchases do not count against limit. Access to some services is limited to 10 devices.
Now you have a following.
Ping your friends and follow each other to find out what music everyone loves, buys, and recommends. You can even follow your favorite artists and see who they follow. And when they’re playing a show near you, Ping tells you which friends are up for going.
iTunes U hones your know-it-all skills.
Discover iTunes U on your iPod touch and download some knowledge. You’ll find lectures, discussions, language lessons, audiobooks, podcasts, and more from top universities, museums, and other cultural institutions around the world.
Genius recommends.
With millions of songs and thousands of movies, TV episodes, and music videos in the iTunes Store — and a huge selection in HD — you might need some help finding new favorites. Genius keeps track of what you love and recommends more of the same.
Shop the new Tone Store.
You hear an alert go off — like a new text message or Facebook update — and think, “Is that me?” You check your iPod touch, and it turns out it’s not. It’s the guy with the iPhone across from you. Now you can make your alerts a lot more individual thanks to the Tone Store and iOS 5. Part of the iTunes Store, the Tone Store is where you can download alert tones for just 99¢. Here’s to your supreme uniqueness.
iCloud requires iOS 5 on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad; a Mac computer with OS X Lion; or a PC with Windows Vista or Windows 7 (Outlook 2007 or 2010 or an up-to-date browser is required for accessing email, contacts, and calendars). Some features require a Wi-Fi connection. Some features are not available in all countries. Access to some services is limited to 10 devices.
The iTunes Store is available only to persons age 13 or older in the U.S. and many other countries; see www.apple.com/support/itunes/ww for a list of countries. Requires iTunes, compatible hardware and software, and Internet access; broadband recommended (fees may apply). See www.apple.com/itunes/whats-on/ for more information. Terms apply.

Apple – The new iPad – Amazing iPad apps, built right in. [Apple product page, March 7, 2012]

iTunes
Open the iTunes app to shop for thousands of HD movies and TV shows (up to 1080p HD, to be exact) 24/7/365.5 While you’re there, pick up a song or two. There are over 20 million to choose from. And iCloud lets you access your iTunes purchases from every device you use — iPad, iPhone, iPod touch, Mac, or PC.1

1. Automatic downloads and downloading previous purchases require iOS 4.3.3 or later on iPhone 3GS or later, iPod touch (3rd and 4th generation), or iPad; iOS 5 on iPhone 4 (CDMA model); or a Mac or PC with iTunes 10.3.1 or later. Previous purchases may be unavailable if they are no longer in the iTunes Store, App Store, or iBookstore. Downloading previous movie purchases requires iTunes 10.6, iOS 5 or later, or Apple TV software 4.3 or later. Not all previously purchased movies are available for downloading to your other devices.Download iTunes 10.6 free.

5. Not all purchased movies are available in 1080p HD.

That is for iPad there is no product specific iTunes page!


6. App Store

Apple Answers the FCC’s Questions [Apple, Aug 21, 2009]

We are pleased to respond to the Wireless Telecommunications Bureau’s inquiry dated July 31, 2009, requesting information regarding Apple’s App Store and its application approval process. In order to give the Bureau some context for our responses, we begin with some background information about the iPhone and the App Store.

Apple’s goal is to provide our customers with the best possible user experience. We have been able to do this by designing the hardware and software in our products to work together seamlessly. The iPhone is a great example of this. It has established a new standard for what a mobile device can be—an integrated device with a phone, a full web browser, HTML email, an iPod, and more, all delivered with Apple’s revolutionary multi-touch user interface.

Apple then introduced something altogether new—the App Store—to give consumers additional functionality and benefits from the iPhone’s revolutionary technology. The App Store has been more successful than anyone could have ever imagined. Today, just over a year since opening, the App Store offers over 65,000 iPhone applications, and customers have downloaded over 1.5 billion applications.

The App Store provides a frictionless distribution network that levels the playing field for individual and large developers of mobile applications. We provide every developer with the same software that we use to create our own iPhone applications. The App Store offers an innovative business model that allows developers to set their own price and keep more (far more in most cases) of the revenue than traditional business models. In little more than a year, we have raised the bar for consumers’ rich mobile experience beyond what we or anyone else ever imagined in both scale and quality. Apple’s innovation has also fostered competition as other companies (e.g., Nokia, Microsoft, RIM, Palm and Verizon) seek to develop their own mobile platforms and launch their own application stores.

Apple works with network providers around the world so that iPhone users have access to a cellular network. In the United States, we struck a groundbreaking deal with AT&T in 2006 that gives Apple the freedom to decide which software to make available for the iPhone. This was an industry first.

We created an approval process that reviews every application submitted to Apple for the App Store in order to protect consumer privacy, safeguard children from inappropriate content, and avoid applications that degrade the core experience of the iPhone. Some types of content such as pornography are rejected outright from the App Store, while others such as graphic combat scenes in action games may be approved but with an appropriate age rating. Most rejections are based on bugs found in the applications. When there is an issue, we try to provide the developer with helpful feedback so they can modify the application in order for us to approve it. 95% of applications are approved within 14 days of their submission.

We’re covering new ground and doing things that had never been done before. Many of the issues we face are difficult and new, and while we may make occasional mistakes, we try to learn from them and continually improve.

<then answers to the specific questions>

Question 5. What other applications have been rejected for use on the iPhone and for what reasons? Is there a list of prohibited applications or of categories of applications that is provided to potential vendors/developers?

If so, is this posted on the iTunes website or otherwise disclosed to consumers?In a little more than a year, the App Store has grown to become the world’s largest wireless applications store, with over 65,000 applications. We’ve rejected applications for a variety of reasons. Most rejections are based on the application containing quality issues or software bugs, while other rejections involve protecting consumer privacy, safeguarding children from inappropriate content, and avoiding applications that degrade the core experience of the iPhone. Given the volume and variety of technical issues, most of the review process is consumed with quality issues and software bugs, and providing feedback to developers so they can fix applications. Applications that are fixed and resubmitted are approved.

The following is a list of representative applications that have been rejected as originally submitted and their current status:

  • Twittelator, by Stone Design Corp., was initially rejected because it crashed during loading, but the developer subsequently fixed the application and it has been approved;
  • iLoveWiFi!, by iCloseBy LLC, was rejected because it used undocumented application protocols (it has not been resubmitted as of the date of this letter);
  • SlingPlayer Mobile, by Sling Media, was initially rejected because redirecting a TV signal to an iPhone using AT&T’s cellular network is prohibited by AT&T’s customer Terms of Service, but the developer subsequently fixed the application to use WiFi only and it has been approved; and
  • Lingerie Fantasy Video (Lite), by On The Go Girls, LLC, was initially rejected because it displayed nudity and explicit sexual content, but the developer subsequently fixed the application and it has been approved with the use of a 17+ age rating.

Apple provides explicit language in its agreement with iPhone developers regarding prohibited categories of applications, for example:

  • “Applications may be rejected if they contain content or materials of any kind (text, graphics, images, photographs, sounds, etc.) that in Apple’s reasonable judgment may be found objectionable, for example, materials that may be considered obscene, pornographic, or defamatory; and
  • Applications must not contain any malware, malicious or harmful code, program, or other internal component (e.g. computer viruses, trojan horses, ‘backdoors’) which could damage, destroy, or adversely affect other software, firmware, hardware, data, systems, services, or networks.”

And we also provide a reference library that can be accessed by members of the iPhone Developer Program that lists helpful information such as Best Practices and How To Get Started.

Question 6. What are the standards for considering and approving iPhone applications? What is the approval process for such applications (timing, reasons for rejection, appeal process, etc.)? What is the percentage of applications that are rejected? What are the major reasons for rejecting an application?

As discussed in the response to Question 5, Apple provides guidelines to developers in our developer agreement as well as on its web site regarding prohibited categories of applications. These materials also contain numerous other provisions regarding technical and legal requirements that applications must comply with, and Apple uses these standards in considering whether or not to approve applications.

Apple developed a comprehensive review process that looks at every iPhone application that is submitted to Apple. Applications and marketing text are submitted through a web interface. Submitted applications undergo a rigorous review process that tests for vulnerabilities such as software bugs, instability on the iPhone platform, and the use of unauthorized protocols. Applications are also reviewed to try to prevent privacy issues, safeguard children from exposure to inappropriate content, and avoid applications that degrade the core experience of the iPhone. There are more than 40 full-time trained reviewers, and at least two different reviewers study each application so that the review process is applied uniformly. Apple also established an App Store executive review board that determines procedures and sets policy for the review process, as well as reviews applications that are escalated to the board because they raise new or complex issues. The review board meets weekly and is comprised of senior management with responsibilities for the App Store. 95% of applications are approved within 14 days of being submitted.

If we find that an application has a problem, for example, a software bug that crashes the application, we send the developer a note describing the reason why the application will not be approved as submitted. In many cases we are able to provide specific guidance about how the developer can fix the application. We also let them know they can contact the app review team or technical support, or they can write to us for further guidance.

Apple generally spends most of the review period making sure that the applications function properly, and working with developers to fix quality issues and software bugs in applications. We receive about 8,500 new applications and updates every week, and roughly 20% of them are not approved as originally submitted. In little more than a year, we have reviewed more than 250,000 applications and updates.

[Visit the App Store] App Store Downloads on iTunes [Apple microsite, Jan 4, 2011]

Action

Adventure
Arcade
Board
Card
Casino
Dice
Educational
Family

Kids
Music
Puzzle
Racing
Role Playing
Simulation

Sports

Strategy

Trivia

Word

Arts & Photography 
Automotive

Brides & Weddings

Business & Investing

Children’s Magazines

Computers & Internet

Cooking, Food & Drink

Crafts & Hobbies
Electronics & Audio

Entertainment

Fashion & Style

Health, Mind & Body

History
Home & Garden
Literary Magazines & Journals

Men’s Interest
Movies & Music

News & Politics

Outdoors & Nature

Parenting & Family

Pets
Professional & Trade

Regional News
Science

Sports & Leisure
Teens

Travel & Regional
Women’s Interest

See also: Apple – iTunes – iTunes Store – Charts [Apple microsite, Sept 1, 2005]

iTunes Store Charts

iTunes Store Screenshot

Music Charts

Choose and Album Chart Choose a Song Chart
Top 10 Albums
Top 10 Alternative Albums
Top 10 Blues Albums
Top 10 Classical Albums
Top 10 Children’s Albums
Top 10 Comedy Albums
Top 10 Country Albums
Top 10 Dance Albums
Top 10 Electronic Albums
Top 10 Folk Albums
Top 10 Hip-Hop Albums
Top 10 Jazz Albums
Top 10 New Age Albums
[Top 10 Opera Albums]
Top 10 Pop Albums
Top 10 Reggae Albums
Top 10 Rock Albums
Top 10 R&B/Soul Albums
Top 10 Soundtrack Albums
Top 10 Vocal Albums
Top 10 World Albums
Top 10 Songs
Top 10 Alternative Songs
Top 10 Blues Songs
Top 10 Classical Songs
Top 10 Children’s Songs
Top 10 Comedy Songs
Top 10 Country Songs
Top 10 Dance Songs
Top 10 Electronic Songs
Top 10 Folk Songs
Top 10 Hip-Hop Songs
Top 10 Jazz Songs
Top 10 New Age Songs
Top 10 Pop Songs
Top 10 Reggae Songs
Top 10 Rock Songs
Top 10 R&B/Soul Songs
Top 10 Soundtrack Songs
Top 10 Vocal Songs
Top 10 World Songs

App Store Charts [Dec 27, 2008]

Choose an App Store Chart
Top 10 Apps – Paid
Top 10 Apps – Free
Top 10 Apps – New
Top 10 Apps – Books
Top 10 Apps – Business
Top 10 Apps – Education
Top 10 Apps – Entertainment
Top 10 Apps – Finance
Top 10 Apps – Games
Top 10 Apps – Healthcare & Fitness
Top 10 Apps – Lifestyle
Top 10 Apps – Medical
Top 10 Apps – Music
Top 10 Apps – Navigation
Top 10 Apps – News
Top 10 Apps – Photography
Top 10 Apps – Productivity
Top 10 Apps – Reference
Top 10 Apps – Social Networking
Top 10 Apps – Sports
Top 10 Apps – Travel
Top 10 Apps – Utilities
Top 10 Apps – Weather

Audiobooks Charts [Dec 26, 2008]

Movies Charts

TV Shows Charts

Podcasts Charts [Jan 25, 2007 for Health; July 4, 2009 for others]

Note that there is a separate microsite for Apple – Web apps – All Categories [Oct 10, 2007 – Dec 3, 2010] where there are only 5106 apps, and the most recent one is dated back to Dec 3, 2010. These apps are described as:

Apple – Web apps [Jan 15, 2008]

Part fun. Part function

Flick through movie time. Tap on a train route. Scroll thropugh sports scores. Web apps and Multi-Touch make it possible.

The Internet meets Multi-Touch

Web applications — or web apps — combine the power of the Internet with the simplicity of Multi-Touch technology, all on a 3.5-inch screen. iPhone and iPod touch let you easily flick through news on Digg, play Sudoku or Bejeweled with a finger tap, and quickly check movie times, train schedules, and favorite blogs.

Browsing web apps is easy. Just visit www.apple.com/webapps on your iPhone or iPod touch. You’ll find a growing list of over 1700 web apps to flick and scroll through. Browse now

One tap web apps.

When you find a web app you like, you can put it front and center on your Home screen. Just open the web app on your iPhone or iPod touch, tap the plus sign, and then tap “Add to Home screen.” A Web Clip will be added to your Home screen automatically for easy, one-tap access. You have up to nine Home screen pages for all your Web Clips and you can organize them however you like.

[Learn more about apps on iPhone] Apple – iPhone 4S – See apps and games from the App Store. [Apple product page, Oct 4, 2011]

Over 500,000 apps.
For work, play, and everything in between.

The apps that come with your iPhone are just the beginning. Browse the App Store to find hundreds of thousands more. The more apps you download, the more you realize there’s almost no limit to what your iPhone can do.
Learn more about the App Store

Apps by Apple
Create and send letterpress cards. Shoot and edit HD movies. Make presentations and spreadsheets.
Learn more
Business
Follow the market, pay your bills, and track everything from your time to your gas mileage.
Learn more
Travel
Book that overdue vacation and find the best spots to see before you get there.
Learn more
Sports & Fitness
Tone those muscles, drop those extra pounds, and get fit with the help of these apps.
Learn more
Social Networking
Update your status, share photos and video, and let the world know what you’re up to.
Learn more
News
Stay in the know as you tap into weather forecasts and breaking news from all over the planet.
Learn more
Lifestyle
Find great deals in your neighborhood, cook up the perfect dish, and control everything in your house with iPhone. Learn more
Games
Soar through the air, take the checkered flag, and save the universe from aliens. It’s all in a day’s work.
Learn more
Entertainment


Catch a good movie or shoot one of your own — these apps offer endless hours of satisfaction.
Learn more
Education
See the world. See the universe. And make it back in time to get your homework done. Learn more
Family & Kids
Read along together, complete puzzles, and make every night family night.
Learn more
Music
Discover new music, make your own, and turn iPhone into your mobile recording studio.
Learn more

Top iPhone Apps                                                           Visit the App Store

Top Paid Apps Top Free Apps Top Grossing Apps
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View all Paid Apps View all Free Apps View all Top Grossing Apps

[Learn more about the App Store] Apple – iPhone 4S – Find over 500,000 apps on the App Store. [Apple product page, Oct 3, 2011]

The App Store. There’s an app for that. Over 500,000, actually.

Every app you download from the App Store makes your iPhone do even more. And with hundreds of thousands of apps to choose from, we mean a whole lot more.

Browse, buy, and
even give apps.

Enter the App Store to shop for amazing apps in almost every category: games, lifestyle, social networking, and education, for starters. Many apps are even free. If you’re just browsing, the App Store makes it easy. You can see what’s new in Featured, check out the Top 25, and flick through a few screenshots. Find apps by doing a quick search, then download them from wherever you are.1 Or purchase apps to send as gifts to friends and family. Just use the same Apple ID on the App Store that you use to buy anything on iTunes. It’s that easy. And it’s always safe and secure.
Learn more about apps on iPhone

Your apps in iCloud.

When you buy and download apps from the App Store, you always have access to them, no matter which device you’re using. Because the App Store keeps them in the cloud. So if you bought an app on your iPhone, it can automatically download straight to your iPad over Wi-Fi or 3G and vice versa.2 And if you delete an app from your device, you can always download it again.

Stay up to date.

Developers are constantly improving their apps. When you visit the App Store, the Update icon shows you when an update is available for an app you have. With a tap, you can download the updates either one at a time or all at once. Then you’ll always have the latest versions.

Get recommendations.

With so many apps available, you need an easy way to find new ones to enjoy. That’s where Genius comes in. With just a tap, Genius gives you personalized recommendations for apps you might like based on apps you and others have downloaded. You can also read reviews from other app users and see their ratings, and even add your own.

iCloud

iCloud keeps the stuff you use every day up to date on all your devices. Like all the amazing apps you download from the App Store. Learn more about iCloud

Browse All Built-in Apps

Camera HD Video Recording FaceTime
Messages Reminders Phone
Mail Safari Music
Videos Photos App Store
iTunes Maps + Compass Game Center
Calendar Contacts Find My
iPhone
More
Built-in Apps

Apple – The new iPad– Explore a world of apps made just for iPad. [Apple product page, Dec 8, 2011]

Made for iPad. Ready for anything.

An app made for iPad is an app like no other. That’s because apps for iPad are designed specifically to take advantage of all the technology built into iPad. And with over 225,000 apps to choose from, there’s no telling where the next tap will take you.

Apps by Apple
Incredible apps designed by the people who designed iPad. Learn more
Business
Manage projects, tap into industry news, and get real-time market quotes. Learn more
Productivity
Stay productive with powerful apps that get the job done in style. Learn more
Education
From learning math to understanding science, iPad apps offer fun, interactive ways to learn. Learn more
Entertainment
Discover great movies and TV shows or create art with a few swipes of your finger. Learn more
Music
Turn iPad into a mobile recording studio or rock any party, anytime. Learn more
Games
Rule the skies, explore worlds unknown, or kick back and solve a puzzle. Learn more
Social Networking
Update your status, share photos and video, and let the world know what you’re up to. Learn more
News
Interact with breaking news from around the world through iPad apps that keep you current. Learn more
Sports
Improve your game, track your team, and discover new ways to stay fit. Learn more
Travel
Find the best deals wherever you’re going. And know the best sights to see before you arrive. Learn more
Newsstand
Enjoy your favorite subscriptions — newspapers, magazines, and more — like never before. Learn more
Lifestyle
Get interior design tips, find new recipes, and get even more out of your favorite hobbies. Learn more

Top iPad Apps Visit the App Store

Top Paid Apps Top Free Apps Top Grossing Apps
1. …
2. …
3. …
4. …
5. …
1. …
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View all Paid Apps View all Free Apps View all Top Grossing Apps

Apple – iPod touch – See games and apps from the App Store. [Apple product page, Oct 4, 2011]

Get your game face on.

The App Store features over 500,000 apps, many of which are free. That includes over 100,000 game and entertainment titles — more than any other platform. And you can go head-to-head with millions of other gamers on Game Center. No wonder iPod touch is the world’s most popular portable game player. You’ll wish you had more fingers.

Apps by Apple
Get one-tap access to podcasts. Create and send letterpress cards. Shoot and edit HD movies. And more. Learn more
Music
Make your own radio station, create your own beats, and turn iPod touch into your personal recording studio. Learn more
Games for Gamers
Explore fantasy worlds, battle fierce competition, or take your team to the championship game. Learn more
Casual Games
Kick back and relax as you slice through fruit, launch an airborne attack, and rule your own island. Learn more
Strategy Games
Test your skills by safely landing aircraft, maneuvering through enemy territory, and outsmarting the opposition. Learn more
Action Games
Conduct secret missions, fight your way to the finish line, or take to the skies for intense aerial combat. Learn more
Sports Games
Run the table, rule the ring, and control the court. You were born to perform with these games. Learn more
Lifestyle
Buy and sell on the go, discover new recipes, and find the best deals on everything from fashion to travel. Learn more
Entertainment
See what movies are playing tonight, watch trailers, read reviews, or stay home and make your own mini-movies. Learn more
Social Networking
Update your status, share photos and video, and let the world know what you’re up to. Learn more
Education
Organize homework assignments, learn a new language, and study up with iPod touch. Learn more
Family & Kids
Read along together, complete puzzles, and make every night family night. Learn more

Top iPod touch Apps Visit the App Store

Top Games Top Paid Apps Top Free Apps
1. …
2. …
3. …
4. …
5. …
1. …
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View all Games View all Paid Apps View all Free Apps

Apple – Business – App Store Volume Purchasing for Business [June 12, 2012]

App Store Volume Purchasing for Business

Unleash the App Store to your entire workforce.

Whether you’re providing apps to ten employees or ten thousand, the Volume Purchase Program makes it simple to find, buy, and distribute the apps your business needs.

The Volume Purchase Program also provides a way to get custom B2B apps built by third-party developers to meet the unique needs of your business.

The Volume Purchase Program is currently available in the US only.

Get started. Enroll in the US Program

Learn more. Download the Guide

Coming Soon. The App Store Volume Purchase Program is expanding to the following countries: Australia, Canada, France, Germany, Italy, Japan, New Zealand, Spain, and United Kingdom.

Buy apps in volume.

Streamline your purchasing process and put more power and productivity in the hands of your workforce. Every paid app in the App Store is available for businesses to buy in volume through the program website. Simply search for the apps you need, enter the quantity you want to buy, and complete the transaction with your corporate credit card. Apps are available for purchase at the same price listed in the App Store.

Discover great apps for business: iPad | iPhone

Get custom B2B apps.

Custom B2B apps are built just for you by third-party developers and business partners to address a specific business process, integrate with a unique back-office environment, or deliver a custom interface for your users. Using the Volume Purchase Program you can securely and privately download custom B2B apps that make your business even more effective. Pricing for custom B2B apps is set by the developer and can be either free or paid.

If you are a developer who is enrolled in the iOS Developer program you can create custom B2B apps for customers who are enrolled in the Volume Purchase Program.

Learn more about developing custom B2B apps

Easily distribute apps.

The Volume Purchase Program makes it easy to distribute apps within your organization. When you buy apps in volume or custom B2B apps, you will receive redemption codes for each app. You can control who gets the apps by providing these codes to users via email or an internal website. You can also use third-party Mobile Device Management (MDM) solutions or Apple Configurator for OS X to centrally manage redemption codes.

Learn more about Mobile Device Management

Learn more about Apple Configurator for OS X

Open for business.

Any business in the US can participate in the Volume Purchasing Program. To start buying apps in volume for your business, you’ll need to enroll and create a volume purchasing account with Apple. Enrolling in the program is simple. Here’s what you’ll need:

  • Basic contact information to verify your business
  • Dun & Bradstreet number (D-U-N-S)
  • Corporate credit card or PCard to purchase apps

Get started. Enroll in the US Program

Learn more. Download the Guide

Discover great apps for business.

@Work Collection

Discover great apps for your business at the App Store. There you’ll find apps across a range of categories for your business.
View in iTunes: iPad | iPhone

iPad and iPhone Apps for Business

Put iPad and iPhone to work for your business. Visit the iPad in Business or iPhone in Business websites to explore how to transform business activities you do everyday. iPad | iPhone

Getting Started Guide

Choose great apps to purchase for your employees and help them get started with this self-paced discovery guide of business apps from the App Store. Download the Guide

Apple – Education – Volume Purchase Program [Jan 19, 2012]

The Apple Volume Purchase Program

The Volume Purchase Program allows educational institutions to purchase iOS apps and books in volume and distribute them to students, teachers, administrators, and employees.*

How to Enroll

It’s quick and easy to set up your organization for volume purchasing. First, designate yourself or someone else in your organization as the Program Manager. Then you can sign up Program Facilitators, which will allow them to make purchases.

If your institution is tax exempt, you will not be charged sales tax. The program also allows app developers to offer special pricing for purchases of 20 apps or more.

Enroll Now       Frequently Asked Questions

*Subject to Apple Volume Purchase Program terms and conditions. Any K-12 institution or district or any accredited, degree-granting higher education institution in the U.S. is eligible to participate. Note: Apple reserves the right to determine eligibility. Campus bookstores and other retail institutions are not eligible. Volume Vouchers cannot be resold.
Coming Soon. The Apple Volume Purchase Program is expanding to the following countries: Australia, Canada, France, Germany, Italy, Japan, New Zealand, Spain, and United Kingdom.

How It Works

1. Buy apps and books

Through the Volume Purchase Program Education Store, your institution’s Program Facilitators can purchase apps and books in volume, using a credit card, PCard, or Apple Volume Vouchers.

2.  Get and distribute codes

After making a purchase, Program Facilitators receive a unique code for each app or book. Codes can then be distributed to students, teachers, administrators, or anyone at the institution who will be using the apps or books.

Visit the Volume Purchase Program
Education Store

3.  Redeem codes

Once they have their codes, end users go to the iTunes Store to redeem them. They just enter the code and download the apps or books to their devices.

Redeem codes

Apple Education Pricing

Faculty, staff, and students or their parents can get special pricing on Mac computers and more. And institutions can get in touch with an Apple representative to learn more about volume purchasing.
How to buy


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